1144 Content Optimization jobs in Bengaluru

About Propelld

Propelld is a leading financial partner dedicated to making quality education accessible. Our mission is to empower students and families by providing innovative and affordable financial solutions for education expenses.

Responsibilities

• –Develop, write, edit, and update content for website blog
• sLearn and utilize SEO best practices to help Propelld Marketing team increase traffic to our website and improve content visibilit
• yAnalyze content performance metrics to understand the effectiveness of content strategies and identify areas for improvement
• .Understand the content structure, SEO metrics and follow content guidelines to generate textual content on scal
• eConduct user, market, and competitor research to gain insight
• sParticipate in brainstorming sessions and contribute creative ideas for content marketing initiatives

.
Requirements

• -Currently pursuing or recently graduated with a degree in Journalism, Communications, Marketing, English, or a related fiel
• d.Excellent writing, editing, and proofreading skills with a keen eye for detai
• l.Strong research skills and the ability to write content that is informative, engaging, and tailored to our audienc
• e.Basic understanding of SEO principles and content marketing strategies will be preferre

d.
What we off

• er:An opportunity to be part of a company that’s making a significant impact on the future of education financi
• ng.Hands-on experience in SEO content marketing and the chance to build your portfol
• io.A collaborative, supportive, and dynamic work environme
• nt.Mentorship from experienced professionals in the fie
• ld.Paid internsh

Protyze i s a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers. We are focused on growth through data-driven marketing, brand storytelling, and performance-led scale across digital platforms.

We're looking for a data-driven and creative SEO Specialist who will play a key role in increasing our organic reach, driving qualified traffic, and improving search engine visibility across our product categories, content, and digital assets. This role requires a blend of analytical thinking, technical SEO knowledge, and a passion for health, wellness, and content optimization.

• Conduct comprehensive SEO audits and implement on-page, off-page, and technical SEO strategies.
• Perform keyword research to identify high-impact opportunities for growth.
• Optimize website architecture, page structure, and internal linking for crawlability and user experience.
• Collaborate with content and design teams to create SEO-friendly blog posts, landing pages, and product descriptions.
• Monitor and report on key SEO metrics (rankings, traffic, CTR, etc.) and develop actionable insights.
• Manage backlink outreach, link-building strategies, and analyze competitors' SEO tactics.
• Stay updated on the latest algorithm changes, SEO trends, and tools to ensure continuous performance improvement.
• Work closely with developers to implement technical fixes and schema markup.

• 2+ years of hands-on SEO experience (preferably in eCommerce or DTC brands).
• Strong knowledge of SEO tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• Familiarity with CMS platforms like Shopify or WordPress.
• Understanding of HTML/CSS basics, site speed optimization, and structured data.
• Experience with Google Analytics (GA4) and performance dashboards.
• Excellent written and verbal communication skills.
• Passion for wellness, nutrition, or functional products is a big plus.

• Opportunity to shape the SEO strategy of a fast-growing wellness brand.
• Work with a passionate and driven team focused on impact and innovation.
• Room for rapid growth and learning in a high-performance culture.
• Competitive Remuneration based on experience and performance.

Role: Manager Content Marketing | Webinars

Location: Bengaluru, On-site

Type: Full-time

About the Role

We're looking for a strategic growth driver to lead our webinars function end-to-end — from content planning and speaker onboarding to driving registrations, engagement, and revenue. You'll be the brain behind our most visible learner touchpoints, and work at the intersection of content, sales, social media, and product marketing.

You'll also build and mentor a lean team to scale webinar-driven growth with full ownership, autonomy, and the firepower of a strong brand like Simplilearn behind you.

What You'll Own

• End-to-end webinar strategy and execution: themes, formats, calendar, target personas, and GTM plans
• Audience building: drive targeted registrations with support from our CRM, paid, and social teams
• Revenue focus: not just hosting sessions, but turning interest into inquiries and course enrollments with support from our sales team
• Data + storytelling: work closely with the CRM, copy, and product marketing to translate complex topics into sharp, digestible narratives and analyze performance data
• Speaker curation and preparation: train your team to scout, onboard, and prepare internal and/or external speakers to deliver high-impact sessions
• User experience: optimize the pre, during, and post-webinar journeys to maximize attendance and conversions with support from our Copy and CRM teams
• Experiment and scale the performance engine: test new formats (program preview, live Q&As, masterclasses, etc.) and scale what works
• Team leadership: lead and mentor a lean team to deliver results

What You Bring

• Sound experience in content marketing and webinars, with experience leading high-performing webinar sessions or virtual event campaigns
• A storyteller's mindset with a strong command of content, structure, and hooks
• Proven ability to drive pipeline, revenue, or signups
• Comfortable with data — you know what to measure, how to interpret it, and how to act on it (you don't need to be an expert in data and analytics)
• Experience working cross-functionally with copy, sales, product, and performance teams
• Bonus (but not mandatory) : Experience with tools like Zoom Webinar, Webex, or marketing automation platforms

Why Join Us?

• You'll own a high-impact, visible charter that directly drives business outcomes
• Work with a smart, fast-moving marketing team and a brand that reaches millions of learners
• Build something scalable and get full credit for it

A chance to shape the future of how professionals upskill across the globe

Overview

How You'll Make an Impact:

As a Content Marketing Manager at Epsilon, you will play a pivotal role in driving our marketing efforts through content strategy, SEO, website strategy, project management and digital marketing. This is an outstanding opportunity to craft our content strategy, ensure flawless execution of campaigns, and elevate our brand presence. You will identify content opportunities-rooted in key product messages, SEO & AIO strategy, and historical and external content analysis-, pitch confidently, and maintain the highest editorial standards.

You will successfully navigate complex advertising and marketing technology topics, turning them into digestible, educational content for the average marketer, all while coordinating projects the adtech/martech landscape, coordinating content projects from concept to completion. Join our ambitious content marketing team to engage brand marketers with as they're searching for world-class marketing and advertising technology solutions.

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice.

Responsibilities

• Develop and implement comprehensive content marketing strategies for various product campaigns, including blog posts, webinars, whitepapers, research reports, infographics, and videos.
• Lead content creation efforts for product teams by developing yearly content plans that highlight key messages and align with overall marketing objectives.
• Manage our SEO strategy in conjunction with our website team and collaborate with our SEO team and external agencies to manage and implement a robust SEO strategy plan that supports our inbound marketing efforts.
• Build and manage website copy for specific product areas and broader topics, ensuring consistency and alignment with brand voice.
• Partner with the design team to produce innovative, market-leading content assets.
• Support central content marketing initiatives such as Publicis Epsilon Pulse and PR opportunities, tailored to product and vertical ownership areas or vertical needs.
• Develop, build, and implement engaging case studies in partnership with the wider content marketing team.

Qualifications

• 9+ years of experience in a content marketing role within a marketing team.
• Proven ability to write and edit various content formats, including research reports, infographics, blog posts, executive bylines, eBooks, video scripts, and webinars.
• Outstanding writing and editing skills with a portfolio of samples.
• Strong relationship-building skills, able to handle feedback and adjustments with a clear point of view.
• Intellectual curiosity to surface insights and use this knowledge to think creatively about solutions.
• A change agent who views ambiguity as an opportunity and thrives on challenging conventional thinking.
• A problem solver who makes things happen and collaborates effectively to build constructive relationships.
• Proactive initiative, readily volunteering for tasks, seeking self-development, and taking independent actions and calculated risks.
• Some design expertise or the ability to evaluate creative output in relation to marketing objectives.

Why you might stand out from other talent:

• Bachelor's degree or equivalent experience in journalism, English or marketing with an emphasis on content marketing or a related field.
• Previous experience at a B2B AdTech/MarTech company.

Additional Information

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions every single day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Epsilon has a core set of 5 values that define our culture and guide us to bring value for our clients, our people and consumers. We are seeking candidates that align with our values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

YOUniverse. A work-world with you at the heart of it

At Epsilon, we believe people make the place. And everything we do is designed with you in mind. That's why our work-world, aptly named 'YOUniverse' is passionate about crafting a nurturing environment that elevates your growth, wellbeing and work-life harmony. So, come be part of a people-centric workspace where care for you is at the core of all we do.

Take a trip to YOUniverse and explore our outstanding benefits, here

Epsilon is an Equal Opportunity Employer.

Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.

Bangalore, India

Who are we?
Aarki is an AI-driven company specializing in mobile advertising solutions designed to fuel revenue growth. We leverage AI to discover audiences in a privacy-first environment through trillions of contextual bidding signals and proprietary behavioral models. Our audience engagement platform includes creative strategy and execution. We handle 5 million mobile ad requests per second from over 10 billion devices, driving performance for both publishers and brands. We are headquartered in San Francisco, CA, with a global presence across the United States, EMEA, and APAC.

The role?
As Content Marketing Manager on our Marketing team, you'll own Aarki's content engine—from strategy and ideation to SEO and GEO research, writing, editing, and performance tracking. You'll be equally comfortable diving into keyword data, writing sharp and engaging copy, and ensuring our content is technically optimized for search. You'll work closely with growth, product marketing, and design to ensure our stories reach the right audience, in the right format, at the right time.

What will you do?

• Content Strategy: Develop and maintain an editorial calendar aligned with marketing priorities, SEO goals, and campaign launches.
• SEO-Driven Top-of-Funnel Content: Plan, write, and optimize blog posts, landing pages, and resource content designed to rank for high-value keywords and drive qualified organic traffic. Ensure all assets are technically optimized for search and reflect Aarki's brand voice.
• Long-Form & Funnel-Driving Content: Develop mid and bottom-funnel content including whitepapers, eBooks, case studies, one-pagers, sales enablement materials, and thought leadership articles. Collaborate with product, sales, and design to create assets for and other knowledge-sharing channels that educate prospects and support conversion.
• Keyword & SERP Analysis: Conduct ongoing keyword research and competitor content audits to uncover new ranking opportunities.
• Content Distribution: Collaborate with the growth team to amplify content via email, social, and paid channels.
• Performance Tracking: Monitor organic traffic, rankings, and engagement metrics; adjust content strategy based on results.
• Brand Voice & Consistency: Ensure all content reflects Aarki's tone, positioning, and visual identity.
• PR & Media Outreach: Manage press releases and coordinate with external media partners to secure coverage that supports Aarki's brand positioning.
• Cross-Team Collaboration: Partner with design, product, and sales to develop case studies, one-pagers, and thought leadership assets.
• Process Improvement: Introduce tools and workflows to scale content creation and measurement.

What are we looking for?

• 4–6 years in content marketing, with a strong portfolio of SEO-optimized content.
• Proven track record of growing organic traffic through content.
• Expertise in keyword research tools (SEMRush, Ahrefs, Google Keyword Planner, etc.).
• Strong writing and editing skills, with the ability to adapt tone and complexity for different audiences.
• Analytical mindset; comfortable working with Google Analytics, Search Console, and SEO reporting dashboards.
• Good understanding of AI content and SEO tools, and ability to use them strategically to speed up research, ideation, and production while maintaining originality and quality.
• Self-starter who thrives in a fast-paced environment and can manage multiple priorities.
• Excellent verbal and written English communication skills.
• Nice to have:
• Experience in adtech, martech, or B2B SaaS.
• Familiarity with HTML basics and CMS platforms (WordPress, Webflow).
• Knowledge of on-page technical SEO best practices.

Job Title: Content Marketing Manager

About the Role

We are looking for an experienced Content Marketing Manager to take our content to the next level with key buyers, influencers, and communities in compliance and risk management. With strong storytelling, strategic insights, and data-driven thinking, this role will shape our content, brand, and product identity, strengthen our presence, and promote our position as a thought leader. The environment is highly technical, and you will be expected to translate technical information into easily consumable content.

This role is ideal for an organised, creative, and strategic thinker who is excited by technology and innovation and thrives in a fast-paced, collaborative environment.

Key Responsibilities

• Develop and implement a content strategy aligned with business goals and measurable success parameters.
• Plan and execute a comprehensive content calendar.
• Create, edit, proofread, publish, and promote industry-leading content such as white papers, research reports, eBooks, PR articles, blogs, website copy, emails, and partner marketing materials.
• Define and track content performance metrics, including audience growth, engagement, and reach.
• Maintain an ongoing editorial calendar to drive thought leadership, brand awareness, engagement, and conversions.
• Ensure content consistency across all media and departments.
• Plan and develop multimedia content such as podcasts, webinars, videos, and social media.
• Align content strategy with customer buyer journeys and community interests, collaborating on technical content approaches.
• Manage internal and external content creation resources/agencies.
• Partner with demand generation and product marketing teams to drive pipeline growth and customer expansion.

Requirements

• 7+ years of content marketing experience.
• Proven ability to develop compelling stories across content types and audience personas through written, spoken, and digital formats.
• Strong project management skills, with the ability to manage content calendars, agencies, and multiple projects simultaneously.
• Excellent written and verbal communication, analytical abilities, and editorial craftsmanship.
• Experience creating content for a variety of platforms.
• Solid understanding of SEO and social media best practices, including social copywriting.
• Highly organized and self-motivated with a track record of timely, high-quality execution.
• Collaborative team player who thrives in a dynamic, high-growth, fast-paced environment.
• Understanding of the risk and compliance landscape is highly advantageous.

Job Types: Full-time, Permanent

Pay: ₹2,500, ₹4,000,000.00 per year

Benefits:

• Provident Fund

Experience:

• total work: 7 years (Preferred)
• Content marketing: 7 years (Preferred)
• Information security: 4 years (Preferred)

About Us

We're building an AI-powered platform that simplifies how people and businesses handle government documentation, visa processes.

Our goal? To make complex government tasks — from e-stamps to startup licenses — as easy as ordering a pizza online.

We're not just another SaaS company. We're a storytelling-driven movement that helps citizens, students, and entrepreneurs take control of their journeys — by educating them through content that informs, inspires, and empowers.

If you understand people's fears, confusion, and frustrations about paperwork — and can turn them into stories that make people click, laugh, and trust — this role is for you.

What You'll Do

You'll lead how our brand communicates — creating content that builds trust, credibility, and curiosity.

Your core responsibilities:

• Craft daily-life relatable video content around government documentation, visa processes, and business setup journeys.
• Write Video educational explainers (e.g., "How to register a company in India in 3 steps" or "What no one tells you about e-stamps").
• Create review-style & comparative content (e.g., "Which visa consultant is worth it?" "Private vs Govt services — who's faster?").
• Script LinkedIn carousels, Instagram reels, YouTube shorts, and micro blogs — content that simplifies and humanizes our brand.
• Research user psychology and pain points — and turn them into emotional hooks & content ideas.
• Develop content funnels that guide users from curiosity → clarity → conversion.
• Collaborate with designers, editors, and product teams to bring content stories alive.
• Track data and double down on formats that drive trust, engagement, and leads.

What We're Looking For

You're not just a marketer — you're a teacher, storyteller, and psychologist rolled into one.

Must-haves:

• Experience in Video content marketing, Viral Reels, storytelling, or growth roles (startup or creator-led brand preferred).
• Proven ability to explain complex topics in simple, engaging, visual formats.
• Deep understanding of attention psychology — how to hook, hold, and convert.
• Excellent command over English writing & content structure.
• Familiarity with LinkedIn, Instagram, YouTube, and blogs as storytelling channels.
• Analytical mindset — knows how to read data and optimize based on it.

Bonus if you:

• Have worked in or around fintech, govtech, visa, or B2B service startups.
• Been social media Influencer or known them
• Can craft storytelling content similar to Jasmin Alic (emotional storytelling) or Nikhil Kamath (carousel storytelling).
• Know how to use AI tools (like ChatGPT, Notion AI, etc.) to amplify productivity.

We'll Love You If You

• Can turn a "boring government process" into a viral LinkedIn carousel.
• Think of stories before campaigns — and people before algorithms.
• Believe in education-first marketing — not just clickbait.
• Know how to blend logic + emotion + visuals to make people act.
• Dream of building a brand that becomes the "India Simplified" of govtech.

Tools You'll Use

• Notion / ClickUp (planning & scripting)
• Canva / Figma (visual storytelling)
• ChatGPT / Jasper / (for ideation & writing support)
• Google Sheets / Analytics (tracking performance)
• Social platforms (LinkedIn, Instagram, YouTube)

Perks

• Work directly with the founder — you'll shape the brand voice from day one.
• Freedom to experiment, create, and break the norm.
• Build your personal brand while building ours.
• Flexible working model (remote/hybrid).
• Be part of a team building India's most human-centered govtech platform.

How to Apply

Send us:

• Your top 3 content samples (Reels, carousels, blogs, or newsletters).
• 1 short answer: "If you had to make a viral post about Driving License renewal — what would your hook be?"
• Any side project or page you've grown.

We're not hiring a content manager.

We're hiring a mind that knows how to turn ordinary government services into extraordinary human stories.

Job Types: Full-time, Part-time, Internship, Freelance, Volunteer

Contract length: 6 months

Pay: Up to ₹50,000.00 per month

Expected hours: 30 per week

Benefits:

• Commuter assistance
• Flexible schedule

Application Question(s):

• What type of content usually makes you stop scrolling — and why do you think it works?
• How would you build trust with an audience that's skeptical about government services or online documentation platforms?
• If you had to simplify a "boring government process" (like PAN correction or e-stamp purchase), what's your first step — story, script, or visuals? Why?
• Explain a moment when you turned a complex or "dry" topic into engaging content. What was the outcome?
• How do you identify what emotion to trigger (fear, curiosity, trust, pride, etc.) for a piece of content?

Work Location: In person

The Role:

Were looking for a storyteller, brand voice champion, and performance-driven wordsmith for our copywriting team. This is a role for someone who loves crafting high-converting copy, thrives on big ideas, and is comfortable moving from a snappy ad headline to a persuasive long-form landing page without missing a beat.

You'll work closely with performance marketers, product marketers, designers, and the CRM team — sometimes leading creative ideation, other times creating and refining copy to perfection. You'll be trusted to bring fresh ideas, refine copy based on feedback, and ensure your work aligns with the brief, brand voice, and business goals.

What You'll Do

Own the Craft

• Write high-impact ad copy, video scripts, email subject lines, banners, product collaterals, and landing pages that convert clicks into customers
• Adapt messaging for multiple channels — search, social, display, CRM journeys, while keeping tone and style consistent
• Create and maintain brand copy guidelines for use across the marketing org

Creative Storytelling and Conversion Focus

• Turn technical or complex program details into compelling, easy-to-digest narratives
• Work closely with cross-functional teams to brainstorm concepts, taglines, and creative angles that stand out in crowded digital spaces
• Experiment with A/B testing, message positioning, and hook variations to optimize performance

Collaboration and Alignment

• Collaborate with design, product marketing, CRM, and performance teams to ensure messaging aligns with business objectives and brand strategy
• Provide constructive feedback on copy produced by freelancers or other internal contributors
• Be a "quality gate" for all copy that goes public, ensuring accuracy, clarity, and brand consistency

Data-Informed Writing

• Analyze copy performance metrics and iterate based on CTR, engagement, and conversion trends
• Stay ahead of competitor messaging and industry creative trends to keep our copy fresh and relevant

What You'll Bring

• Experience: 4+ years in copywriting/content creation, preferably in digital-first brands
• Portfolio: Strong samples across ad campaigns, landing pages, video scripts, CRM emails, and product launch assets

• Skills:

• Sharp writing and editing in the US English

• Ability to switch tones — from persuasive and performance-driven to brand-building and thought-leadership

• A fair understanding of marketing funnels and digital campaign KPIs

• Mindset:

• Highly detail-oriented yet quick to turn around high-quality copy

• Comfortable working in a high-volume, fast-paced environment

• Proactive, collaborative, and constantly looking for ways to raise the creative bar

• Education: Bachelor's degree in English, Marketing, Communications, Journalism, or equivalent preferred.

Why Join Us

• Craft copy for a brand that impacts millions globally
• Collaborate with passionate, top-tier marketers and creative teams
• Have the creative freedom to experiment, while seeing the direct impact of your work in campaign performance
• Be part of a culture that values transparency, innovation, ownership, and continuous learning

Location: Bangalore/Hyderabad, India

Employment Type: Full-Time; Salaried

Compensation: Base Salary, Bonus, Benefits

Job Description
About Us:

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together. Our platform is the only patented and "Code-Free" connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world's largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer.

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn" brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more

Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.

Our mission is made possible by Innovapptive's most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee.

The Role

Innovapptive has been growing rapidly as our Connected Worker Platform becomes the software of choice for industrial companies across the globe. We are now ready to double down and hit the accelerate button and increase our market penetration. We are looking for a Content Marketing Manager to join our expanding Demand Generation team. This role will report directly to the Sr. Director of Demand Generation and will work closely with other members of the Marketing team. The Content Marketing Manager will work collaboratively to manage and support all search engine optimization and social media activities. This role includes overseeing and supporting various Content Marketing initiatives aimed at enhancing rankings across major search networks with the ultimate goal of maximizing ROI.

This role is perfect for someone who has entrepreneurial drive and Content Marketing experience You will directly contribute to the growth of Innovapptive.

How You Will Make an Impact:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develop a data-driven content strategy: Create a long-term and short-term content publishing calendar aligned with business goals and marketing campaigns, incorporating insights from the audit and competitor analysis
• Conduct a comprehensive content audit: Analyze existing content for brand voice, relevance, and optimization
• Identify content gaps & opportunities: Research competitors and industry trends to discover content gaps and relevant topics
• Content creation & management: Write captivating product landing pages, comparison pages, blog posts, articles, white papers, case studies, ebooks, and other formats, and manage a team of freelancers/internal team writers, all ensuring adherence to brand voice and messaging guidelines
• Monitor & optimize content performance: Track performance through online tools like Google Analytics, SEMRush, HubSpot Marketing. Ensure legal compliance (e.g., copyright and data protection). Stay updated on industry trends to generate new ideas and attract audiences
• Cross-Team Collaboration: Build strong relationships with marketing, sales, and product teams. Align content with the needs of various teams and contribute to overall marketing strategy
• Contribute to broader marketing strategy: Participate in brainstorming sessions, stay informed about B2B SaaS trends and competitor analysis, and track marketing KPIs, reporting on content performance to stakeholders
• Content Distribution: Develop a distribution plan to ensure content reaches the target audience through various channels. Leverage social media, email marketing, and other platforms for content promotion
• Lead Generation: Create content that serves as lead magnets, attracting and nurturing leads throughout the buyer's journey. Collaborate with demand generation teams to align content with lead generation goals
• Thought Leadership: Establish the brand and key individuals as thought leaders in the industry through insightful and valuable content. Develop documentation, tutorials, and webinars to enhance customer knowledge

What You Bring to the Team:

The ideal candidate is a highly energetic, passionate, and purpose-driven executive that wants to make a significant impact on the world. The ideal candidate will work in a fast-paced, dynamic, and data-driven organization and is obsessed with search engine optimization.

Qualification:

• 6-9 years of content marketing experience, preferably in B2B software/SaaS products and services or other relevant B2B industries. Leadership experience in a content marketing role is a plus
• Proven track record of creating, optimizing, and repurposing content that supports the entire marketing and sales funnel, demonstrating a quantifiable impact on revenue (e.g., increased leads, improved conversion rates). Excellent storytelling and editing/proofreading skills are essential
• Strong understanding of SEO best practices and experience with relevant content analytics tools (e.g., Google Analytics and SEMrush)
• Proficiency in a content management system (CMS) used by your company (e.g., WordPress, HubSpot)
• Ability to collaborate effectively with a remote team
• Exceptional communication skills and the ability to work collaboratively across departments
• Creative and strategic thinker, capable of developing innovative content marketing strategies
• Strong leadership skills with experience managing and mentoring a team

What We Offer:

• A positive, open, and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off
• Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.

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