175 Creative Direction jobs in Bengaluru

About Our Junior Marketing Strategist Role

We are looking for a talented and driven individual to join our marketing team as a Junior Marketing Strategist. This is an exciting opportunity for someone early in their career who wants to learn, experiment, and grow into a full-stack marketing strategist.

About the Company:

We are a leading SAAS-based company specializing in Quality Management Software, empowering businesses globally to ensure compliance, streamline operations, and enhance food safety standards. Our mission is to make a meaningful difference in the world by providing innovative solutions that drive safety, efficiency, and trust.

Job Summary:

We are seeking a dynamic and results-driven Marketing Manager to join our team in Bangalore. This role will be responsible for building brand awareness, establishing credibility, and driving brand promotions across the global market. The ideal candidate will have a strong background in brand marketing preferably in SAAS Software, a go-getter attitude, and a passion for making a difference. You will work directly with the CEO based in Canada and lead a team of marketing professionals to execute strategies that align with the company’s vision and goals.

Key Responsibilities:

Brand Building:

· Develop and execute global marketing strategies to enhance brand awareness and credibility.

· Create compelling brand narratives and messaging that resonate with target audiences.

· Ensure consistent brand representation across all channels and touchpoints.

Market Research:

· Conduct market research to identify trends, customer needs, and competitive positioning.

· Use insights to refine marketing strategies and stay ahead of industry developments.

Marketing Campaigns:

· Plan and execute multi-channel marketing campaigns (digital, social media, email, events, etc.) to drive lead generation and customer engagement.

· Collaborate with the sales team to align marketing efforts with business objectives.

· Monitor and analyze campaign performance, providing actionable insights for optimization.

Team Leadership:

· Lead, mentor, and inspire a team of marketing professionals to achieve collective and individual goals.

· Foster a culture of creativity, collaboration, and accountability within the team.

Content Development:

· Oversee the creation of high-quality content, including blogs, whitepapers, case studies, and videos, to support brand positioning and thought leadership.

· Ensure content is optimized for SEO and aligns with the buyer’s journey.

Global Collaboration:

· Work closely with the CEO and other global stakeholders to align marketing strategies with business goals.

· Represent the Bangalore office in global marketing initiatives and discussions.

Required Skills and Qualifications:

· 2-4+ years of experience in marketing, preferably in the SAAS or software industry.

· Proven track record in brand marketing, campaign management, and team leadership.

· Strong understanding of digital marketing, including SEO, SEM, social media, and email marketing.

· Excellent communication, storytelling, and presentation skills.

· Analytical mindset with the ability to interpret data and make data-driven decisions.

· Self-motivated, proactive, and willing to take ownership of projects.

· Leadership qualities with a “get the job done” attitude.

· Passion for making a difference and contributing to a meaningful mission.

What We Offer:

· Opportunity to make a significant impact on a global scale.

· A collaborative and innovative work environment.

· Competitive compensation and benefits.

· The chance to be part of a mission-driven company that is transforming the food and beverage industry.

How to Apply:

If you are a passionate brand marketer with a proven track record and a desire to make a difference, we’d love to hear from you! Please send your resume and a cover letter detailing your experience and why you’re the perfect fit for this role. Join us in shaping the future of Quality Management!

About the Company

Samaaro is an award-winning, AI-powered event marketing platform, designed to help marketing teams plan, promote, and execute high-impact events with ease. Recognized by YourStory as one of the Top 30 Most Innovative Startups in India, Samaaro enables brands to automate event workflows, streamline guest journeys, and gain actionable insights across the entire event lifecycle. Since launching in 2020, we’ve empowered marketing teams across sectors like real estate, healthcare, BFSI, and government to run smarter, more efficient events.

We’re backed by leading investors including SucSEED Innovation Fund, Silver Needle Ventures, and The Chennai Angels. As one of the highest-rated event platforms on SourceForge, Capterra, G2, and Trustpilot, our commitment to excellence extends to our team culture as well.

At Samaaro, we follow a flat hierarchy rooted in openness, inclusivity, and trust. We believe in lifelong learning, holistic growth, and collaborative leadership, encouraging team members to take ownership and explore opportunities across functions.

About the Role

We’re looking for a strategic, hands-on Marketing Manager who can lead and scale our marketing efforts across content, performance, product, and brand. This is a high-ownership role for someone who thrives in fast-paced environments, is deeply comfortable with data, and knows how to build and execute full-funnel B2B marketing strategies.

You’ll work directly with the founders and cross-functional teams to drive brand visibility, generate demand, and position Samaaro as a category-defining solution in the global event-tech space. From content strategy and SEO to paid campaigns and partner marketing, you’ll be responsible for shaping how Samaaro engages its audience, attracts enterprise clients, and fuels growth.

If you're someone who blends creative storytelling with analytical thinking, loves trying bold ideas, and knows how to turn marketing into pipeline, we’d love to hear from you.

What You'll Own:

This is a high-impact role where you’ll drive the entire marketing function:

Content Strategy & Distribution

• Own and expand the content roadmap across website, blogs, LinkedIn, Medium, Quora, and newsletters.
• Publish case studies, white papers, and pillar content that attracts, engages, and converts.
• Plan and execute a video-first content strategy (YouTube Shorts, Instagram Reels, explainers).

Newsletters & Customer Communication

• Segment our customer base and prospects, define newsletter buckets, and improve CTRs and engagement.
• Build nurture sequences aligned to sales stages and personas.

Organic & SEO Growth

• Improve keyword rankings across traditional search engines and AI-driven search tools.
• Work with SEO tools to drive content performance, while building and managing a network of freelancers, content writers, and interns to scale high-quality output and improve backlink authority.
• Drive backlink strategy by identifying high-authority opportunities and collaborations

Performance Marketing

• Plan, execute, and optimize campaigns across Google, LinkedIn, Instagram.
• Own CAC, ROAS, CPL and budget tracking for all channels.

Product Marketing & Positioning

• Refine our messaging and value proposition by vertical (Real Estate, BFSI, Pharma, etc.).
• Work with the founders & sales team to create battle cards, competitor benchmarks, pitch enablement decks, and sales training material.

Brand & Communications

• Ensure consistent brand language across all touchpoints — website, decks, social, product.
• Manage PR opportunities, media partnerships, and award submissions.

Partnership & Community Marketing

• Build relationships with relevant associations, event marketing communities, and influencers.
• Execute co-marketing with clients and partners — webinars, articles, testimonials, and thought-leadership content.

Analytics & Funnel Performance

• Own the end-to-end marketing reporting framework covering performance marketing, SEO rankings, organic traffic, social media growth, content performance, and lead generation across channels.
• Define and report on key funnel metrics: impressions, CTR, leads, MQL to SQL conversion, CAC, and campaign-level ROI.
• Monitor and report improvements in keyword rankings, backlink growth, engagement metrics, and channel-wise contribution to pipeline with regular insights and recommendations for optimization.

Desired Candidature:

• At least 5 years of hands-on experience in B2B SaaS marketing, with a strong track record of building pipeline and growing brand visibility .
• Someone who’s comfortable wearing multiple hats - strategy, execution, analytics, and creative.
• You take ownership, move fast, and genuinely care about outcomes .
• You love data . You're constantly measuring, optimizing, and making decisions based on what the numbers say.
• You’re an AI-native marketer who uses tools like ChatGPT, Jasper, Surfer, or Notion AI to get more done, faster.
• You’re not afraid to try bold ideas . You know marketing involves trial and error, and you're okay with failing fast to learn what works.
• You can collaborate well across teams but you’re also confident leading initiatives independently.

Why Join us:

• You’ll work directly with the founder and leadership team shaping Samaaro’s GTM and growth.
• Be part of a category-defining SaaS platform that’s scaling across global markets.
• Full ownership and autonomy: your ideas, campaigns, and experiments will drive real outcomes.
• Young, dynamic culture with high standards and high rewards.

Samaaro is an equal-opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.

Industry

• Software Development

Employment Type

Full-time

Do you enjoy turning complex ideas into simple, powerful stories?

At Refold AI, we're reimagining how SaaS companies build and scale integrations with AI. As a Product Marketing Intern , you'll be at the centre of how we position our product in the market, sharpen our competitive edge, and enable sales with narratives that win enterprise deals.

It's about owning the story of the product and making sure it lands with the right audience.

What You'll do

• Research markets and competitors to surface trends, insights, and opportunities.
• Shape product positioning and craft messaging that resonates with enterprise buyers.
• Create strategic sales assets — one-pagers, decks, battle cards, case studies — that help deals close faster.
• Participate in customer conversations to gather insights and validate messaging.
• Support go-to-market launches and ensure consistent narratives across teams.
• Translate technical capabilities into clear business value for multiple personas.

What We’re Looking For

• Strategic thinker who can connect market signals → customer needs → product value .
• Excellent communication and storytelling skills (written + verbal).
• Analytical and research-driven;
  comfortable summarisingcomplex info into insights.
• Interest in enterprise software and c omfortable learning technical concepts
• Collaborative and curious — thrives in a cross-functional, startup environment.
• Have a knack for coding, software, tech, and AI.

What You’ll Gain

• Exposure to the full spectrum of product marketing — market research, positioning, GTM, sales enablement, customer advocacy.
• Hands-on opportunity to work closely with founders
• Chance to network and work with the GTM leaders in the industry
• Experience shaping enterprise SaaS narratives at the frontier of AI and Software development
• Perfect gateway for your future full-time PMM role with increasing ownership of GTM strategy.
• A fun-filled, knowledge packed and highly supportive atmosphere of brightest tech minds

Location: Bangalore

Note: Share your relevant proof of work from past projects, internships or work experience at

Develop and execute online marketing strategies

Manage and grow the brands social media presence

Monitor and analyze SEO performance to drive traffic

Strengthen and optimize digital brand positioning

Plan and create engaging content calendars

Role Description

This is an on-site internship(Paid) role for a Performance Marketing position located in Bengaluru. The intern will be responsible for conducting market research and developing marketing strategies. The role involves ensuring the success and growth of marketing campaigns through various channels.

Qualifications

• Pursuing or recently completed a Bachelor’s degree (preferably in Marketing, Business, or a related field).
• Strong interest in digital marketing and e-commerce, with a particular focus on performance marketing strategies.
• Basic understanding of platforms like Meta Ads, Google Ads, and Amazon Ads.
• Comfortable working with data, numbers, and Excel/Google Sheets.
• Good analytical and problem-solving skills.
• Excellent communication skills and attention to detail.
• Ability to work in a fast-paced environment and manage multiple tasks.
• Willingness to learn and take initiative

ZEISS in India

ZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care and Sports & Cine Optics.

ZEISS India has 3 production facilities, R&D center, Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200+ employees and continued investments over 25 years in India, ZEISS’ success story in India is continuing at a rapid pace.

Further information at ZEISS India.

VisioGen is an innovative internal start-up from ZEISS that was founded in India to use generative AI to optimize communication with patients and increase conversion rates for premium eye clinics. Our innovative solution optimizes the processing of inquiries across multiple channels and combines AI-powered responses with verification by in-house opticians to ensure accuracy, efficiency, and compliance.

The Senior Marketing Manager will lead the market entry, adoption, and scaling for premium ophthalmology clinics in the United States. This role will focus on creating impactful marketing campaigns, leveraging digital channels, and collaborating with cross-functional teams to position VisioGen as a market leader in ophthalmology solutions. Over time, the role will expand to support global marketing efforts, ensuring alignment with diverse market needs while maintaining a start-up mindset within a large enterprise framework.

Marketing Strategy and Execution

• Develop and implement comprehensive marketing strategies to position VisioGen as a leader in AI-driven patient interaction solutions for ophthalmology clinics.
• Conduct market research to identify customer needs, competitive positioning, and emerging trends.
• Define and execute go-to-market plans for new product launches, ensuring alignment with sales and product teams.
• Monitor and analyze marketing performance metrics, adjusting strategies to optimize ROI.

Digital Marketing and Campaign Management**

• Lead digital marketing initiatives, including SEO/SEM, email marketing, social media, and content marketing, to drive lead generation and customer engagement.
• Collaborate with internal and external teams to create compelling content, such as blogs, case studies, videos, and webinars, that resonate with target audiences.
• Manage online advertising campaigns, ensuring effective targeting and budget optimization.
• Leverage analytics tools to track campaign performance and provide actionable insights.

Brand Management and Communications

• Ensure consistent brand messaging across all marketing channels and materials.
• Oversee the creation of marketing collateral, including brochures, presentations, and sales tools and secure ZEISS brand compliance.
• Represent VisioGen at industry events, conferences, and trade shows to promote the brand and build relationships.

Customer Insights and NPS Analysis

• Conduct Net Promoter Score (NPS) surveys to measure customer satisfaction and loyalty.
• Analyze NPS data to identify trends, pain points, and opportunities for improvement.
• Collaborate with cross-functional teams to address customer feedback and enhance the overall customer experience.
• Gather and analyze customer insights to inform marketing strategies and product development.
• Conduct competitive analysis to identify opportunities for differentiation and growth.
• Provide insights to the product team to guide feature development and positioning.

Cross-Functional Collaboration

• Work closely with the commercial team to align marketing efforts with revenue goals and support lead nurturing.
• Partner with the product team to ensure marketing strategies align with product roadmaps and customer needs.
• Collaborate with global and local marketing teams across ZEISS group to adapt strategies for diverse markets and cultural contexts.

Education And Experience

• Bachelor’s degree in marketing, business, or a related field (MBA or equivalent preferred).
• 8+ years of experience in marketing, with a proven track record of driving successful campaigns in the healthcare, medtech, or technology sectors.
• Strong understanding of digital marketing tools and platforms, including Google Analytics, Zoho and social media management tools.
• Experience in brand management and positioning in competitive markets.
• Experience conducting and analyzing NPS surveys is highly desirable.

Skills And Competencies

• Exceptional analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines.
• Excellent communication and interpersonal skills, with fluency in English (both written and spoken).
• Creative mindset with a passion for innovation and problem-solving.
• Experience working in a start-up or entrepreneurial environment is a plus.

Your ZEISS Recruiting Team

Upasana Sinal

ZEISS in India

ZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care and Sports & Cine Optics.

ZEISS India has 3 production facilities, R&D center, Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200+ employees and continued investments over 25 years in India, ZEISS' success story in India is continuing at a rapid pace.

Further information at

ZEISS India

.

VisioGen is an innovative internal start-up from ZEISS that was founded in India to use generative AI to optimize communication with patients and increase conversion rates for premium eye clinics. Our innovative solution optimizes the processing of inquiries across multiple channels and combines AI-powered responses with verification by in-house opticians to ensure accuracy, efficiency, and compliance.

The Senior Marketing Manager will lead the market entry, adoption, and scaling for premium ophthalmology clinics in the United States. This role will focus on creating impactful marketing campaigns, leveraging digital channels, and collaborating with cross-functional teams to position VisioGen as a market leader in ophthalmology solutions. Over time, the role will expand to support global marketing efforts, ensuring alignment with diverse market needs while maintaining a start-up mindset within a large enterprise framework.

Marketing Strategy and Execution

• Develop and implement comprehensive marketing strategies to position VisioGen as a leader in AI-driven patient interaction solutions for ophthalmology clinics.
• Conduct market research to identify customer needs, competitive positioning, and emerging trends.
• Define and execute go-to-market plans for new product launches, ensuring alignment with sales and product teams.
• Monitor and analyze marketing performance metrics, adjusting strategies to optimize ROI.

Digital Marketing and Campaign Management**

• Lead digital marketing initiatives, including SEO/SEM, email marketing, social media, and content marketing, to drive lead generation and customer engagement.
• Collaborate with internal and external teams to create compelling content, such as blogs, case studies, videos, and webinars, that resonate with target audiences.
• Manage online advertising campaigns, ensuring effective targeting and budget optimization.
• Leverage analytics tools to track campaign performance and provide actionable insights.

Brand Management and Communications

• Ensure consistent brand messaging across all marketing channels and materials.
• Oversee the creation of marketing collateral, including brochures, presentations, and sales tools and secure ZEISS brand compliance.
• Represent VisioGen at industry events, conferences, and trade shows to promote the brand and build relationships.

Customer Insights and NPS Analysis

• Conduct Net Promoter Score (NPS) surveys to measure customer satisfaction and loyalty.
• Analyze NPS data to identify trends, pain points, and opportunities for improvement.
• Collaborate with cross-functional teams to address customer feedback and enhance the overall customer experience.
• Gather and analyze customer insights to inform marketing strategies and product development.
• Conduct competitive analysis to identify opportunities for differentiation and growth.
• Provide insights to the product team to guide feature development and positioning.

Cross-Functional Collaboration

• Work closely with the commercial team to align marketing efforts with revenue goals and support lead nurturing.
• Partner with the product team to ensure marketing strategies align with product roadmaps and customer needs.
• Collaborate with global and local marketing teams across ZEISS group to adapt strategies for diverse markets and cultural contexts.

Education and Experience

• Bachelor's degree in marketing, business, or a related field (MBA or equivalent preferred).
• 8+ years of experience in marketing, with a proven track record of driving successful campaigns in the healthcare, medtech, or technology sectors.
• Strong understanding of digital marketing tools and platforms, including Google Analytics, Zoho and social media management tools.
• Experience in brand management and positioning in competitive markets.
• Experience conducting and analyzing NPS surveys is highly desirable.

Skills and Competencies

• Exceptional analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines.
• Excellent communication and interpersonal skills, with fluency in English (both written and spoken).
• Creative mindset with a passion for innovation and problem-solving.
• Experience working in a start-up or entrepreneurial environment is a plus.

Your ZEISS Recruiting Team:

Upasana Sinal