Digital Marketing Specialist

700071 Kolkata, West Bengal ₹45000 Monthly WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client, a rapidly expanding digital agency, is searching for a talented and innovative Digital Marketing Specialist to join their creative team based in Kolkata, West Bengal . This role will involve developing and executing comprehensive digital marketing strategies to enhance online presence and drive engagement for a diverse range of clients. Responsibilities include managing social media campaigns across various platforms, creating and optimizing search engine marketing (SEM) and search engine optimization (SEO) initiatives, developing compelling content for websites and blogs, analyzing campaign performance data, and reporting on key metrics. You will also be involved in email marketing, A/B testing, and staying abreast of the latest digital marketing trends and technologies. The ideal candidate will possess a strong understanding of digital marketing principles, hands-on experience with marketing analytics tools (e.g., Google Analytics), and proficiency in content management systems. Excellent written and verbal communication skills are essential, along with a creative mindset and strong analytical abilities. This is a hybrid role, offering a flexible arrangement between remote work and collaborative sessions at our Kolkata office. A bachelor's degree in marketing, communications, or a related field is preferred. We are looking for a proactive individual who is passionate about digital innovation and eager to contribute to client success. Join a forward-thinking team and help shape the online futures of our clients.
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Digital Marketing Specialist

700001 Kolkata, West Bengal ₹75000 Annually WhatJobs

Posted 13 days ago

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Job Description

full-time
Our client is seeking a creative and results-driven Digital Marketing Specialist to join their vibrant team in **Kolkata, West Bengal, IN**. This role is key to developing and executing comprehensive digital marketing strategies that enhance brand visibility, drive customer engagement, and generate leads. The ideal candidate will possess a strong understanding of various digital marketing channels, including SEO, SEM, social media marketing, content marketing, and email marketing. Responsibilities include planning and implementing digital marketing campaigns across multiple platforms, managing social media accounts, creating compelling content, analyzing campaign performance, and optimizing strategies for maximum ROI. You will be responsible for monitoring market trends, competitor activities, and customer behavior to identify new opportunities. The Digital Marketing Specialist will collaborate with internal teams, including sales and product development, to ensure alignment of marketing efforts with business objectives. A Bachelor's degree in Marketing, Communications, or a related field is required, along with proven experience in digital marketing. Proficiency in marketing analytics tools (e.g., Google Analytics), SEO tools, and social media management platforms is essential. Excellent written and verbal communication skills, strong analytical abilities, and a passion for staying ahead of digital marketing innovations are crucial. This position offers a hybrid work arrangement, balancing essential collaboration in the office with remote work flexibility. We are looking for a proactive and innovative individual who can contribute significantly to our client's digital presence and marketing success in **Kolkata, West Bengal, IN**. If you are passionate about driving online growth and creating impactful marketing campaigns, we encourage you to apply.
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Digital Marketing Specialist

700001 Kolkata, West Bengal ₹60000 Annually WhatJobs

Posted 13 days ago

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Job Description

full-time
Our client is seeking a dynamic and results-driven Digital Marketing Specialist to join their fully remote marketing team. This role is crucial for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive engagement, and generate leads. The ideal candidate will be adept at managing multiple digital channels, analyzing performance data, and optimizing campaigns for maximum impact in a remote-first environment.

Responsibilities:
  • Develop, implement, and manage innovative digital marketing campaigns across various platforms including social media, email, search engines (SEO/SEM), and display advertising.
  • Create engaging and high-quality content for all digital channels, including website copy, blog posts, social media updates, and email newsletters.
  • Manage and grow the company's social media presence on platforms like Facebook, Instagram, LinkedIn, and Twitter.
  • Conduct keyword research and implement SEO strategies to improve organic search rankings and drive website traffic.
  • Manage paid advertising campaigns (Google Ads, social media ads), optimizing for ROI and performance.
  • Develop and execute email marketing campaigns, segmenting audiences and analyzing open/click-through rates.
  • Monitor website analytics and campaign performance using tools like Google Analytics, providing regular reports and insights.
  • Identify key trends and insights to optimize marketing campaigns and user experience.
  • Collaborate with cross-functional teams, including design and content creators, to ensure brand consistency and effective campaign execution.
  • Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
  • A/B test different marketing assets and strategies to identify what works best.
  • Manage the digital marketing budget effectively.
  • Engage with online communities and respond to customer inquiries or comments.
  • Contribute to the overall marketing strategy and planning process.
  • Analyze competitor digital marketing activities and identify opportunities.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 3 years of experience in digital marketing, with a proven track record of successful campaigns.
  • Hands-on experience with SEO/SEM, marketing automation platforms, and email marketing tools.
  • Proficiency in social media management tools and advertising platforms.
  • Strong understanding of website analytics and data analysis (e.g., Google Analytics).
  • Excellent content creation and copywriting skills.
  • Creative mindset with the ability to think outside the box.
  • Strong project management and organizational skills.
  • Ability to work independently and collaboratively in a remote setting.
  • Excellent communication and interpersonal skills.
  • Experience with CRM software is a plus.
  • Familiarity with A/B testing and conversion rate optimization techniques.

This is an exciting opportunity to make a significant impact on our client's online presence and growth from the comfort of your home.
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Digital Marketing Specialist

700001 Kolkata, West Bengal ₹70000 Annually WhatJobs

Posted 15 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Specialist to elevate their online presence. This role involves a hybrid work model, combining office-based strategy sessions with remote execution. You will be responsible for developing, implementing, and managing digital marketing campaigns across various platforms to drive brand awareness, customer engagement, and lead generation. Key responsibilities include SEO/SEM optimization, social media marketing, content creation, email marketing, and performance analysis. The ideal candidate will have a strong understanding of current digital marketing trends, tools, and best practices. You will analyze campaign performance data, identify areas for improvement, and optimize strategies to maximize ROI. Experience with analytics platforms (e.g., Google Analytics), CRM software, and various digital advertising platforms is essential. You will collaborate closely with the sales and product teams to ensure marketing efforts are aligned with business objectives. This position requires excellent analytical skills, creativity, and the ability to translate complex data into actionable insights. We are looking for a self-starter with a passion for digital innovation and a proven ability to deliver measurable results. The role offers an excellent opportunity to shape the digital strategy of a growing organization and contribute to its success in the competitive market. Your work will directly impact customer acquisition and retention. We value candidates who are proactive, adaptable, and eager to learn and grow within a fast-paced environment. The ability to craft compelling marketing copy and visual content is a significant advantage.
Responsibilities:
  • Develop and execute digital marketing strategies across multiple channels.
  • Manage and optimize SEO/SEM campaigns to improve search engine rankings.
  • Create engaging content for social media, blogs, and email newsletters.
  • Plan and execute paid advertising campaigns on platforms like Google Ads and social media.
  • Monitor website traffic and user behavior using analytics tools.
  • Analyze campaign performance data and provide actionable insights.
  • Manage email marketing campaigns and A/B testing.
  • Collaborate with design and content teams to produce marketing materials.
  • Stay up-to-date with the latest digital marketing trends and technologies.
  • Manage the digital marketing budget effectively.
Qualifications:
  • Proven experience as a Digital Marketing Specialist or similar role.
  • Solid understanding of SEO, SEM, content marketing, and social media marketing.
  • Experience with Google Analytics, Google Ads, and other advertising platforms.
  • Proficiency in marketing automation and CRM software.
  • Excellent analytical and problem-solving skills.
  • Strong content creation and copywriting abilities.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Ability to work effectively in a hybrid environment.
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Digital Marketing Specialist

700001 Kolkata, West Bengal ₹40000 Annually WhatJobs

Posted 16 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Specialist to enhance their online presence and drive customer engagement. This role will involve developing and executing comprehensive digital marketing strategies across various platforms. You will be responsible for managing social media campaigns, optimizing SEO/SEM efforts, creating compelling content, and analyzing campaign performance to drive continuous improvement. The ideal candidate possesses a strong understanding of current digital marketing trends and best practices, coupled with excellent analytical and creative skills. This position offers a hybrid work model, combining remote flexibility with opportunities for in-office collaboration.

Responsibilities:
  • Develop and implement effective digital marketing campaigns across channels such as social media, email, search engines, and display advertising.
  • Manage and grow social media accounts, creating engaging content and fostering community interaction.
  • Conduct keyword research and implement SEO strategies to improve website ranking and organic traffic.
  • Plan and execute SEM campaigns, including Google Ads, optimizing for conversions and ROI.
  • Create and curate engaging written, visual, and video content for various digital platforms.
  • Monitor, analyze, and report on campaign performance using tools like Google Analytics, providing insights and recommendations for optimization.
  • Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
  • Stay up-to-date with the latest digital marketing trends, tools, and technologies.
  • Collaborate with design and content teams to ensure brand consistency and campaign effectiveness.
  • Manage the digital marketing budget and allocate resources effectively.
  • Identify new opportunities for digital marketing growth and innovation.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in digital marketing, with a strong portfolio showcasing successful campaigns.
  • Proficiency with SEO/SEM tools (e.g., Google Analytics, Google Ads, SEMrush, Ahrefs).
  • Experience managing social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
  • Strong understanding of content marketing principles and email marketing best practices.
  • Excellent written and verbal communication skills, with a knack for compelling storytelling.
  • Analytical mindset with the ability to interpret data and translate it into actionable insights.
  • Creative thinking and problem-solving abilities.
  • Experience with marketing automation tools is a plus.
  • Ability to work both independently and collaboratively in a hybrid environment.
This role requires a minimum of 3 days per week in our **Kolkata, West Bengal, IN** office, with the flexibility to work remotely for the remainder of the week. Join our team and make a significant impact on our digital growth.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Specialist

700001 Saltlake, West Bengal ₹60000 Annually WhatJobs

Posted 18 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Specialist to join their vibrant team. This position offers a hybrid work arrangement, allowing for flexibility between remote work and in-office collaboration. You will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products. The ideal candidate will have a strong understanding of the digital marketing landscape, including SEO, SEM, social media marketing, email marketing, and content creation. You will play a key role in driving website traffic, generating leads, and increasing brand awareness.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies across various channels.
  • Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve search rankings and drive targeted traffic.
  • Create engaging and compelling content for social media platforms, blogs, and email newsletters.
  • Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
  • Monitor and analyze website traffic, campaign performance, and key marketing metrics using tools like Google Analytics.
  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Collaborate with the sales team to align marketing efforts with sales objectives and generate qualified leads.
  • Manage the company's social media presence, fostering community engagement and brand loyalty.
  • Develop and maintain the company's brand voice and messaging across all digital platforms.
  • Utilize A/B testing and other optimization techniques to improve campaign effectiveness.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Coordinate with external agencies and vendors as needed.
  • Prepare regular reports on marketing performance and present findings to stakeholders.
  • Contribute to the overall marketing strategy and planning process.
  • Ensure brand consistency across all online and offline marketing materials.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience (3+ years) in digital marketing roles, with a strong portfolio of successful campaigns.
  • In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
  • Creative mindset with a passion for digital innovation.
  • Comfortable working in a hybrid environment, balancing remote and in-office tasks.
This exciting opportunity is located in **Kolkata, West Bengal, IN**, offering a hybrid work model for enhanced work-life balance.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Specialist

700071 Middleton Row, West Bengal ₹60000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client, a leading digital agency, is seeking a talented and results-oriented Digital Marketing Specialist to join their vibrant team in Kolkata, West Bengal, IN . This role is perfect for a creative individual with a passion for all things digital, possessing expertise in SEO, SEM, social media marketing, content creation, and email marketing. You will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer engagement, and lead generation for our diverse clientele. The ideal candidate is data-driven, stays current with digital trends, and excels in a collaborative, fast-paced agency environment.

Responsibilities:
  • Develop and implement effective digital marketing campaigns across various channels, including SEO, SEM, social media, email, and content marketing.
  • Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI and achieve campaign objectives.
  • Conduct keyword research and implement on-page and off-page SEO strategies to improve website rankings and organic traffic.
  • Create compelling and engaging content for websites, blogs, social media, and email newsletters.
  • Manage social media profiles, fostering community engagement and growing follower base.
  • Develop and execute email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
  • Monitor and analyze website traffic and marketing campaign performance using tools like Google Analytics.
  • Prepare regular reports on campaign performance, providing insights and recommendations for optimization.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborate with designers, copywriters, and other team members to ensure cohesive campaign execution.
  • Identify new opportunities for digital marketing growth and innovation.
  • Manage client relationships and provide regular updates on marketing initiatives.
  • Contribute to the overall marketing strategy and goals of the agency.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 3 years of experience in digital marketing, with a proven track record of successful campaign management.
  • Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing principles.
  • Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Mailchimp, etc.
  • Excellent written and verbal communication skills.
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Creative thinking and problem-solving abilities.
  • Ability to work effectively in a team environment and manage multiple projects simultaneously.
  • Familiarity with CMS platforms (e.g., WordPress) is a plus.
  • Certifications from Google or other digital marketing platforms are advantageous.
This is an exciting opportunity for a dynamic digital marketer to contribute to impactful campaigns and grow their career within a leading agency in Kolkata, West Bengal, IN . The hybrid work arrangement offers flexibility and the chance to collaborate effectively with the team.
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Specialist

700073 Kolkata, West Bengal ₹60000 Annually WhatJobs

Posted 24 days ago

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Job Description

full-time
Our client is seeking a creative and results-driven Digital Marketing Specialist to join their team in Kolkata, West Bengal . This role is pivotal in developing and executing innovative digital marketing strategies to enhance brand visibility, drive traffic, and generate leads. The ideal candidate will have a strong understanding of various digital marketing channels, a flair for content creation, and a data-driven approach to campaign optimization. You will be responsible for managing social media platforms, SEO/SEM initiatives, email marketing campaigns, and content marketing efforts, working collaboratively with the broader marketing and creative teams.

Key Responsibilities:
  • Develop, implement, and manage comprehensive digital marketing campaigns across various platforms (e.g., social media, search engines, email).
  • Create engaging and relevant content for social media, blog posts, website, and other digital channels.
  • Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve website rankings and drive organic traffic.
  • Execute email marketing campaigns, including list segmentation, content creation, and performance analysis.
  • Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
  • Report on key digital marketing metrics, providing insights and recommendations for improvement.
  • Manage social media profiles, engage with followers, and build online communities.
  • Collaborate with designers and content creators to produce visually appealing and effective marketing materials.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Conduct market research and competitor analysis to identify new opportunities.
  • Manage digital advertising budgets and ensure optimal ROI.
  • Implement A/B testing strategies to refine campaign performance.
  • Contribute to the overall marketing strategy and brand positioning.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience (2+ years) in digital marketing roles.
  • Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
  • Excellent written and verbal communication skills, with a creative flair.
  • Analytical skills to interpret data and translate insights into actionable strategies.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
  • A portfolio showcasing successful digital marketing campaigns is highly desirable.
This is an exciting opportunity for a passionate digital marketer to make a significant impact in Kolkata, West Bengal and contribute to the growth of our client's brand.
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Senior Digital Marketing Specialist

700016 Kolkata, West Bengal ₹60000 Annually WhatJobs

Posted 8 days ago

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Job Description

full-time
We are seeking an experienced and results-oriented Senior Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a deep understanding of digital marketing strategies and a proven track record of successfully executing campaigns across various online channels. This role will be instrumental in driving brand awareness, lead generation, and customer acquisition for our client.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies aligned with business goals.
  • Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
  • Oversee search engine optimization (SEO) efforts to improve organic search rankings and website traffic.
  • Create and curate engaging content for social media, email newsletters, and blog posts.
  • Analyze campaign performance data, generate insightful reports, and provide recommendations for improvement.
  • Collaborate with the sales and product teams to ensure marketing efforts are aligned with overall business objectives.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Manage the digital marketing budget effectively and track ROI.
  • Conduct market research and competitor analysis to identify new opportunities.
  • Build and maintain strong relationships with external agencies and vendors.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a focus on strategy and execution.
  • Proven expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
  • Proficiency in Google Analytics, Google Ads, and other relevant marketing analytics tools.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data.
  • Excellent written and verbal communication skills.
  • Experience with marketing automation platforms is a plus.
  • Ability to work independently and as part of a team in a fast-paced environment.
This is an exciting opportunity to make a significant impact at a growing company. The role is based in Kolkata, West Bengal, IN and offers a hybrid work model. Join us to shape the future of our digital presence and drive measurable results.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Specialist

700001 Kolkata, West Bengal ₹60000 Annually WhatJobs

Posted 16 days ago

Job Viewed

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Job Description

full-time
Our client, a dynamic and forward-thinking company, is seeking a highly motivated and experienced Senior Digital Marketing Specialist to join our growing team in Kolkata, West Bengal, IN . This role is pivotal in developing and executing innovative digital marketing strategies to enhance our online presence and drive customer engagement. The ideal candidate will have a proven track record of success in managing multiple digital channels and a deep understanding of the latest digital marketing trends and technologies. You will be responsible for creating compelling content, optimizing campaigns for search engines and social media, and analyzing performance data to provide actionable insights. Collaboration with cross-functional teams, including content creators, web developers, and sales, will be essential to achieve marketing objectives. This hybrid position offers a blend of in-office collaboration and remote flexibility, allowing for a balanced work environment.

Key Responsibilities:
  • Develop, implement, and manage comprehensive digital marketing campaigns across various platforms including SEO, SEM, social media, email marketing, and content marketing.
  • Create engaging and high-quality content for blogs, social media, website, and other digital channels, ensuring brand consistency and message alignment.
  • Monitor, analyze, and report on campaign performance using tools like Google Analytics, social media analytics, and CRM data.
  • Identify trends and insights to optimize marketing spend and performance based on the data.
  • Manage social media presence and engage with the online community to build brand loyalty.
  • Conduct keyword research and implement SEO strategies to improve organic search rankings.
  • Oversee email marketing campaigns, including list segmentation, content creation, and performance tracking.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborate with graphic designers and web developers to ensure visually appealing and functional digital assets.
  • Contribute to the overall marketing strategy and provide innovative ideas for growth.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong portfolio of successful campaigns.
  • Proficiency in SEO, SEM, social media marketing, content marketing, and email marketing.
  • Experience with marketing automation tools and CRM systems.
  • Excellent analytical skills with the ability to interpret complex data and provide strategic recommendations.
  • Strong written and verbal communication skills, with a knack for creative storytelling.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Experience in a hybrid work model is advantageous.
This advertiser has chosen not to accept applicants from your region.
 

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