497 Digital Marketing Principles jobs in Bangalore

• Lead engagements with C-suite executives to identify strategic priorities and develop bespoke digital transformation roadmaps.
• Architect and oversee the implementation of large-scale digital initiatives, encompassing areas like cloud migration, data analytics, AI adoption, and customer experience enhancement.
• Provide expert advisory services on emerging technologies, digital business models, and industry best practices.
• Develop thought leadership and contribute to the firm's knowledge base in digital strategy and innovation.
• Mentor and guide consulting teams, fostering a culture of excellence and continuous learning.
• Manage client relationships, ensuring satisfaction and identifying opportunities for follow-on work.
• Drive business development efforts, contributing to proposal writing and client presentations.
• Analyze market trends and competitive landscapes to inform strategic recommendations.
• Translate complex business requirements into actionable technology strategies and implementation plans.

• Master's degree or PhD in a relevant field (e.g., Business, Technology, Economics).
• 10+ years of progressive experience in management consulting, with a significant focus on digital strategy and transformation.
• Demonstrated success in leading complex, multi-year transformation programs for major corporations.
• Deep expertise in digital technologies, agile methodologies, and enterprise architecture.
• Exceptional strategic thinking, analytical rigor, and problem-solving capabilities.
• Outstanding communication, negotiation, and stakeholder management skills.
• Proven ability to build and inspire high-performing teams.
• Experience in driving client relationship management and business development is essential.
• A strong network within the industry is a plus.

• Develop and implement a forward-thinking digital marketing strategy aligned with overall business objectives.
• Oversee and manage all digital marketing channels, including SEO, SEM, social media, email, and affiliate marketing.
• Drive customer acquisition, engagement, and retention through innovative digital campaigns.
• Manage and optimize the company's website, social media profiles, and other digital assets.
• Lead the creation of compelling content strategies and oversee content production across various platforms.
• Analyze digital marketing performance data, provide insights, and make data-driven recommendations for improvement.
• Manage the digital marketing budget effectively, ensuring optimal ROI.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Lead, mentor, and develop a high-performing digital marketing team.
• Collaborate with internal teams to ensure consistent brand messaging and customer experience across all touchpoints.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
• 8+ years of progressive experience in digital marketing, with a proven track record of success in developing and executing strategies for large consumer brands, preferably in FMCG.
• Extensive experience with various digital marketing platforms and tools (e.g., Google Analytics, Adobe Marketing Cloud, HubSpot, social media management tools).
• Strong understanding of SEO, SEM, content marketing, social media strategy, and email marketing automation.
• Exceptional leadership, team management, and communication skills.
• Proven ability to analyze complex data sets and translate them into actionable insights.
• Strategic thinker with a creative and results-oriented mindset.
• Ability to thrive in a fully remote, fast-paced, and dynamic work environment.
• Experience with e-commerce platforms and digital advertising is highly desirable.

Role Overview

We are seeking a results-driven Digital Marketing Lead to direct our online marketing strategies and expand our digital presence. This position requires a balance of creativity, analytics, and leadership, along with strong content writing capabilities to guide and oversee the content production team. You will develop, implement, track, and optimize our marketing campaigns across diverse digital channels while ensuring brand alignment and high-quality content.

Key Responsibilities:

1. Strategy & Planning

o Develop and execute comprehensive digital marketing strategies aligned with business objectives.

o Define and manage budgets, timelines, and KPIs for all digital campaigns.

2. Content Development & Oversight

o Create and refine written content for various digital platforms when necessary.

o Provide guidance, feedback, and editorial direction to content writers and copywriters.

o Ensure content is on-brand, SEO-friendly, and resonates with target audiences.

3. Campaign Management

o Oversee the planning, creation, and optimization of marketing campaigns across channels (e.G., SEO, SEM, social media, email marketing).

o Drive traffic and conversions through targeted campaigns, A/B testing, and continuous optimization.

4. Team Leadership

o Lead, mentor, and manage a team of digital marketing specialists and content writers.

o Foster a collaborative environment that supports learning and professional development.

5. Performance Analysis & Reporting

o Track and analyze campaign performance metrics, providing actionable insights to stakeholders.

o Use data to refine strategies, adjust budget allocations, and identify new growth opportunities.

6. Technology & Tools

o Stay updated on the latest digital marketing trends, tools, and platforms.

o Recommend and implement new marketing technologies that enhance efficiency and effectiveness.

7. Brand Management

o Ensure brand consistency across all digital touchpoints.

o Identify opportunities to elevate the brand and engage with online communities.

Qualifications:

- Education: Bachelor's degree in marketing, Business, Communications, or a related field (master's degree or relevant certifications a plus).

- Experience:

o 5+ years of experience in digital marketing, with at least 2 years in a leadership or managerial role.

o Demonstrated track record of developing and managing content strategies.

- Technical Skills:

o Proficiency in marketing automation platforms (e.G., HubSpot, Marketo).

o Hands-on experience with Google Analytics, Google Ads, and social media advertising tools.

o Strong understanding of SEO best practices and analytics.

o Proven ability to drive successful multi-channel marketing campaigns.

- Content & Writing Skills:

o Excellent written communication and editorial skills.

o Ability to craft compelling, on-brand content and oversee a team of content creators.

- Soft Skills:

o Excellent leadership, communication, and interpersonal skills.

o Strategic thinker with the ability to balance creativity and data-driven decision-making.

o Strong organizational skills with the ability to handle multiple projects simultaneously.

What We Offer:

Competitive salary.

Opportunity to work on innovative projects with a talented and passionate team.

Professional growth and development opportunities.

Health insurance and other benefits

How to Apply:

Please send your resume detailing your relevant experience and why you are a good fit for this role to and Contact:

About the Role

We’re looking for a passionate and results-driven Digital Marketing Executive to join our team in Bangalore. You’ll play a key role in planning, executing, and optimizing our digital marketing campaigns across multiple platforms to boost brand awareness, generate leads, and drive conversions.

Responsibilities

• Develop and implement digital marketing strategies aligned with business goals.
• Manage SEO, PPC, social media, email, and content marketing campaigns.
• Analyze performance metrics and optimize campaigns for maximum ROI.
• Plan and monitor company presence on social media platforms.
• Launch and manage online ads (Google Ads, Facebook, etc.) to increase brand visibility.
• Collaborate with designers and content creators to enhance user experience.
• Conduct competitor research and market analysis to identify growth opportunities.
• Stay updated with the latest digital trends and best practices.

What We’re Looking For

• 1–2 years of hands-on experience in digital marketing.
• Strong knowledge of SEO/SEM, Google AdWords, and social media marketing (B2B & B2C).
• Creative content writing skills and analytical mindset.
• Proficiency in web analytics tools (e.G., Google Analytics).
• Excellent communication and interpersonal skills.
• Bachelor’s degree in Marketing or a related field.

Compensation: ₹2,16,000 – ₹3,00,000 per annum

Location: Bangalore

Industry: Digital Marketing Agency

• Develop and execute a comprehensive digital content strategy aligned with marketing objectives and brand positioning.
• Oversee the creation, editing, and publishing of engaging content, including blog posts, website copy, social media updates, email newsletters, and multimedia assets.
• Conduct market research and competitive analysis to identify content opportunities and trends.
• Manage the editorial calendar, ensuring timely and consistent content delivery across all channels.
• Optimize content for search engines (SEO) to improve organic visibility and website traffic.
• Analyze content performance metrics and provide regular reports on key KPIs, making data-driven recommendations for improvement.
• Collaborate with cross-functional teams, including design, sales, and product development, to ensure content consistency and effectiveness.
• Manage relationships with external content creators, agencies, and freelancers as needed.
• Stay up-to-date with the latest digital marketing trends, social media best practices, and content marketing technologies.
• Foster a culture of creativity and innovation within the content team.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 6 years of experience in digital marketing, with at least 3 years focused on content strategy and development.
• Proven track record of developing and executing successful content marketing campaigns that drive engagement and conversions.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail and brand voice.
• Strong understanding of SEO principles and content optimization techniques.
• Proficiency in content management systems (CMS) like WordPress, and familiarity with marketing automation tools.
• Experience with social media marketing and community management.
• Analytical skills to measure content performance and derive actionable insights.
• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively.
• Experience in the tech or e-commerce sector is a plus.

• Develop and execute strategic plans for digital transformation initiatives for clients.
• Conduct in-depth analysis of client business processes, systems, and market landscape.
• Identify key challenges and opportunities related to digital adoption and innovation.
• Formulate recommendations for technology adoption, process optimization, and organizational change.
• Develop comprehensive business cases and financial models to support strategic recommendations.
• Lead client workshops and stakeholder interviews to gather requirements and build consensus.
• Collaborate with client teams to implement digital strategies and ensure successful adoption.
• Stay abreast of emerging technologies, digital trends, and best practices in management consulting.
• Prepare and deliver compelling presentations and reports to senior client executives.
• Manage project timelines, budgets, and resources effectively.

• MBA or Master's degree in Business Administration, Strategy, or a related field.
• Minimum of 5-8 years of experience in strategy consulting, with a focus on digital transformation.
• Proven track record of successfully guiding organizations through digital change.
• Strong analytical, quantitative, and problem-solving skills.
• Excellent understanding of current digital technologies and their business applications (e.g., AI, cloud computing, data analytics, IoT).
• Exceptional communication, presentation, and interpersonal skills.
• Ability to build rapport and influence stakeholders at all levels.
• Demonstrated experience in project management and team leadership.
• Adaptability and resilience in a fast-paced consulting environment.
• Willingness to travel to client sites as needed.