329 Digital Marketing Specialists jobs in Indore

• Develop and implement data-driven SEO and SEM strategies to increase website traffic, lead generation, and conversions.
• Conduct keyword research, competitive analysis, and site audits to identify optimization opportunities.
• Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI and achieve campaign objectives.
• Oversee content strategy, creation, and distribution to improve organic search rankings and user engagement.
• Analyze website performance using tools like Google Analytics, Google Search Console, and other relevant analytics platforms.
• Monitor, report, and present key performance indicators (KPIs) to stakeholders, providing insights and recommendations for improvement.
• Manage social media marketing efforts, including content creation, community engagement, and paid social campaigns.
• Collaborate with cross-functional teams, including web development, content creation, and sales, to ensure cohesive marketing efforts.
• Stay up-to-date with the latest trends and best practices in digital marketing, SEO, SEM, and social media.
• Identify and test new digital marketing channels and tactics to expand reach and engagement.
• Manage the digital marketing budget effectively and ensure optimal allocation of resources.
• Develop and execute email marketing campaigns to nurture leads and retain customers.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of progressive experience in digital marketing, with a proven track record in SEO and SEM.
• In-depth knowledge of SEO best practices, search engine algorithms, and keyword research methodologies.
• Hands-on experience managing large-scale Google Ads and Bing Ads campaigns.
• Proficiency in using web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with SEO tools such as SEMrush, Ahrefs, Moz, or similar.
• Strong understanding of content marketing, social media marketing, and email marketing.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with HTML, CSS, and JavaScript is a plus.

Key Responsibilities:

Plan and execute campaigns on platforms like Google Ads and social media (ETA Ads).

Perform SEO tasks (on-page and off-page optimization).

Analyze campaign performance and prepare reports.

Collaborate with the content and design teams for marketing initiatives.

Skills Required:

Hands-on experience with Google Ads and campaign management.

Knowledge of SEO techniques and tools.

Strong analytical and communication skills.

Familiarity with social media marketing strategies.

Salary: 15,000 - 20,000 (In-Hand)

Experience: 8 months to 1 year (minimum)

PPC specialist is an entry-level digital marketing role that focuses on the marketing

channel known as pay-per-click advertising, or PPC. PPC specialists use their

expertise to design, build, and execute on digital advertising campaigns that meet

organizational goals and objectives. PPC specialists are experts in internet advertising, responsible for planning and

optimizing the effectiveness of online advertising campaigns. Pay-per-click (PPC) is

the term used to refer to paid advertising on the internet, usually through Google

Ads, Bing Ads, Amazon & Flipkart. You will have responsibility for auditing, setting up, managing and optimizing our

clients' PPC campaigns, liaising with clients, as well as reporting, sales and

performance analysis. In this role, you should be well-versed in principles of search

engine marketing (SEM) including search engine optimization (SEO.) You should also

be analytical and good with numbers. Responsibilities

Participate in forming effective paid search strategies

Launch and optimize various PPC campaigns

Oversee accounts on search platforms (e.g. Google Ads, Bing Ads, Amazon &

Flipkart)

Be involved in keyword selection and audience targeting

Monitor budget and adjust bids to gain better ROI

Track KPIs to assess performance and pinpoint issues

Produce reports for management (e.g. dashboards)

Write attractive and concise ad copies

Experience in data analysis and reporting

Knowledge of SEO and digital marketing concepts

Suggest and develop new campaigns across multiple channels

Maintain partnerships with PPC ad platforms and vendors

Find ways to reduce risk of click fraud

Keep abreast of PPC and SEM trends

Efficient clients budget management for marketing

Requirements

Proven experience as a PPC Manager or Digital Marketing Specialist

Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

Understanding of HTML and XML is a plus

Proficient in MS Office (particularly Excel)

Excellent communication skills

Analytical & Logical thinking

BSc/BA/BBA/MBA in Marketing, Digital Media or a related field, BTech, BE or

AdWords certification is a plus

• Develop, implement, and manage digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
• Create engaging and compelling content for websites, social media platforms, email newsletters, and other digital assets.
• Monitor and analyze website traffic, campaign performance, and user engagement using tools like Google Analytics.
• Optimize SEO strategies to improve search engine rankings and drive organic traffic.
• Manage paid advertising campaigns (e.g., Google Ads, social media ads) and optimize for ROI.
• Develop and execute email marketing campaigns, including segmentation, automation, and performance tracking.
• Manage social media presence, including content scheduling, community engagement, and performance analysis.
• Collaborate with internal teams (e.g., design, content, product) to ensure cohesive brand messaging and campaign execution.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Prepare regular reports on marketing campaign performance, insights, and recommendations for improvement.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 2-4 years of experience in digital marketing.
• Proven experience with SEO/SEM, Google Analytics, Google Ads, and social media advertising platforms.
• Strong understanding of content marketing principles and email marketing best practices.
• Proficiency in using marketing automation tools (e.g., HubSpot, Mailchimp) is a plus.
• Excellent written and verbal communication skills.
• Analytical and problem-solving skills with the ability to interpret data and draw actionable insights.
• Creative thinking and a passion for digital storytelling.
• Ability to work independently and manage multiple projects in a remote setting.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a bonus.

• Develop and implement effective digital marketing campaigns across various platforms (SEO, SEM, social media, email marketing, content marketing).
• Manage and optimize social media profiles and content to engage target audiences.
• Create compelling and engaging marketing copy for websites, advertisements, and promotional materials.
• Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics).
• Identify trends and insights to optimize campaigns and maximize ROI.
• Conduct market research and competitor analysis to inform strategy.
• Collaborate with design and content teams to create high-quality marketing assets.
• Manage the company's website content and ensure it is up-to-date and SEO-friendly.
• Stay informed about the latest digital marketing trends, tools, and best practices.
• Assist in budget management for digital marketing activities.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Digital Marketing Specialist or in a similar role.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Experience with CRM and marketing automation platforms.
• Excellent written and verbal communication skills.
• Strong analytical and creative thinking abilities.
• Proficiency in content management systems (CMS) is a plus.
• Ability to multitask and manage multiple projects simultaneously.
• A proactive and results-oriented mindset.

• Develop and implement digital marketing strategies across various platforms.
• Manage and optimize SEO and SEM campaigns to improve search engine rankings and drive traffic.
• Create and schedule engaging content for social media channels.
• Design and execute email marketing campaigns to nurture leads and engage customers.
• Monitor website analytics and campaign performance, providing regular reports.
• Write compelling copy for digital advertisements, website content, and marketing materials.
• Conduct keyword research and competitive analysis.
• Collaborate with design and content teams to create marketing assets.
• Stay up-to-date with digital marketing trends and emerging technologies.
• Contribute to the overall growth and success of the company's online presence.