57 Digital Marketing jobs in Bikaner
Digital Marketing Manager
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Job Overview:
We are looking for a tech-savvy, data-driven Digital Marketing Manager to lead the digital marketing efforts of our SaaS company. The ideal candidate will have a strong understanding of B2B SaaS marketing strategies, customer acquisition funnels, and retention tactics. You will be responsible for driving demand generation, optimizing marketing campaigns, and expanding our customer base through innovative digital marketing strategies.
Key Responsibilities:
- Develop and execute a comprehensive digital marketing strategy to achieve lead generation, user acquisition, and revenue growth goals.
- Map the customer journey and optimize touchpoints across all digital platforms.
- Implement and manage inbound and outbound marketing campaigns to generate high-quality leads.
- Develop and optimize email nurturing workflows to guide leads through the sales funnel.
- Collaborate with the content team to produce engaging content (blogs, case studies, whitepapers, webinars) tailored to the SaaS audience.
- Oversee content distribution across channels to ensure maximum reach and engagement.
- Drive organic traffic growth through SEO best practices, including keyword research, on-page optimization, and link building.
- Manage PPC campaigns (e.g., Google Ads, LinkedIn Ads, Meta Ads) to ensure cost-effective customer acquisition.
- Oversee website performance, UX, and CRO (Conversion Rate Optimization) to increase visitor-to-lead conversions.
- Collaborate with developers and designers to maintain and enhance the SaaS website.
- Develop and execute social media strategies to engage SaaS prospects and build a community of brand advocates.
- Monitor industry trends and competitor activities to maintain a competitive edge.
- Track and analyze key performance indicators (KPIs) to evaluate campaign success and identify areas for improvement.
- Create dashboards and reports to share insights with stakeholders and guide decision-making.
- Plan and manage the digital marketing budget to maximize ROI.
- Conduct regular cost-benefit analyses for campaigns and initiatives.
- Collaborate with sales, product, and customer success teams to align marketing efforts with overall company goals.
- Mentor and manage junior team members, fostering a culture of innovation and performance.
Skills:
- Expertise in SaaS marketing strategies (free trials, conversions, customer-centric messaging).
- Lead generation through content, SEO, paid ads, email campaigns, and conversion rate optimization (CRO).
- Proficient in SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
- Hands-on experience with paid ad platforms (Google Ads, LinkedIn Ads, Meta Ads).
- Expertise in email marketing and automation (segmentation, drip campaigns) for lead nurturing and retention.
- Strong content strategy skills: blogs, case studies, landing pages, webinars.
- Skilled in A/B testing, interpreting SaaS metrics, and optimizing user engagement.
- Experience with CRM and marketing automation tools (HubSpot, Salesforce).
- Solid understanding of SEO (on-page optimization, keyword research, backlinks).
- Technical knowledge of HTML, CSS, and JavaScript as they relate to SEO and website optimization.
- Proficient in managing PPC campaigns and remarketing strategies for lead generation.
- Collaborative approach with sales teams to align marketing campaigns and improve conversions.
- Strong leadership and team management skills, including cross-functional collaboration.
- Excellent communication, storytelling, and presentation abilities.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Qualifications:
- Education: Any Degree
- Experience: 5+ years of experience in digital marketing, with at least 2 years in a SaaS or B2B environment
- Willing to work on US shifts
- Immediate joiners preferred
Digital marketing executive
Posted today
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Job Description
Mission and Vision
To provide a safe environment to our Advertisers/Publishers and provide brand safety to platforms both on buy/sell side when scaling up the business and meeting objectives for our publishers/advertisers. We partner with content providers,demand players and tech platforms. RTB DEMAND harnesses programmatic buying and selling across the ecosystem. Learn more at
About the Founder
Graduated from University of Pennsylvania and has pivoted and successfully run several startups in Financial,Ecommerce/Adtech space.Learn more at
If you want to be part of this growing team which is changing the way business is done in digital space Join us
Other perks of Joining us
Unique mix of Techno and Marketing fields
Extensive international travel opportunities
Good growth y-o-y
Weekends off
Subsidized lunch/insurance etc
Besides below skills listed below we look for 2 traits in all our candidates "Extremely hard working,having fire in the belly"
Location – Remote/Bangalore
Digital Marketing Executive
Basic Qualification Requirements :
Any bachelor degree in Engineering or MBA or MCA or BCA or B.Com or BBM 65%+ Excellent communication skills are written and oral Hard-working, self-learner, ready to learn and eager to make a career in digital marketing with a great attitude Excellent hands-on MS office Looking for someone who has demonstrated leadership skills and has executed real-time projects in Marketing/Finance/Engineering area.
CTC-3 to 5 lac per annum.
Responsibilities :
Ø Responsible for all Online Marketing activities, Social Media Marketing.
Ø Enthusiastic about the Internet, Content, E-commerce, and Data-driven decision.Managing SEM/ PPC through Google Adwords in a very cost-effective manner.
Ø Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Ø Identify trends and insights and optimize spend and performance based on the insights. Plan, execute, and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize the user experience.
Ø Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Instrument conversion points and optimizes user funnels.
Ø Provide thought leadership and perspective for adoption where appropriate. We, Will, be managing media budgets for our advertiser Managing relationships with publishers Will be responsible for ongoing optimization on account for Domestic/International clients Will be working on Performance marketing.
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