41 Digital Strategy jobs in India

About the Role

We are seeking a Digital Strategy Manager who blends storytelling flair with sharp analytical thinking

to drive performance and brand growth. This role demands not only technical expertise but also a

deep understanding of Gen Z psychology and content consumption habits, ensuring our strategies

resonate with young, digital-native audiences. The ideal candidate will have proven success in

managing multi-channel campaigns, building social communities, and scaling performance marketing

efforts, preferably in education, edtech, consumer tech, e-commerce, or youth-focused brands.

Key Responsibilities

1. Digital Performance & Campaign Leadership

Plan, execute, and optimize paid performance campaigns across Google Search, Google

Display Network, Meta Ads, and other digital platforms.

Monitor and improve ROI through continuous testing, targeting refinement, and creative

optimization.

Integrate influencer marketing strategies into overall digital plans to enhance reach and

credibility.

2. Social Media Strategy & Community Growth

Lead social media and influencer marketing initiatives to grow followers, engagement, and

brand love.

Craft content strategies tailored for Gen Z and millennial audiences with platform-specific

storytelling.

Leverage trends, formats, and cultural moments to make brand content highly shareable.

3. SEO & Website Performance

Own SEO strategy—on-page, off-page, and technical improvements—to boost rankings,

traffic, and conversions.

Collaborate with content, design, and web development teams to ensure SEO alignment.

4. Insights & Analytics

Analyze audience behavior and content consumption patterns to inform campaign

direction.

Prepare data-driven reports with actionable insights for continuous improvement.

Required Skills & Competencies

Technical Mastery: Google Ads, Google Analytics, Meta Business Suite, SEO tools (SEM Rush,

Ahrefs, Google Search Console).

Creative Storytelling: Ability to turn brand goals into narratives that resonate with

audiences.

Analytical Mindset: Data-driven decision-making with a strong grasp of performance metrics.

Proven experience in lead generation, search & display campaigns, SEO management, and

social media growth.

Leadership in social media, influencer marketing, and paid performance campaigns.

Experience in education, edtech, consumer tech, e-commerce, or brands preferred.

Strong written communication skills and ability to collaborate cross-functionally.

Qualifications

Bachelor’s degree in Marketing, Digital Media, Communications, or related field.

6–10 years of experience in digital performance marketing, SEO strategy, and social media

strategy.

Certification in Google Ads, Google Analytics, or Meta Ads will be an advantage.

If you are interested, please share your resume at

Regards,

Srikanth BS

Vidyashilp University

Description

Mission & Responsibilities

Previous Experience & Industry Background

Qualifications & Languages:

Soft skills & Competencies

Technical Skills

#LI-RB1

Contract Type :

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

Job Purpose

Be part of the transformation of India’s most progressive airport into a global destination and digital commerce hub. Drive innovation that redefines passenger experience and builds a future-ready airport ecosystem.

We are looking for a self-motivated person to lead the strategic design, development, and execution of BIAL’s commercial digital initiatives with a sharp focus on building a seamless omnichannel customer experience and driving rewards and loyalty programs. This role will bridge business strategy and digital execution, enabling non-aero revenue growth, customer engagement, and long-term value creation. Strong commercial acumen and data-driven decisionmaking is must.

Principal Accountabilities

a. Strategic Planning and Business Development

• Define and drive the omnichannel commercial digital strategy aligned with BIAL’s vision of being a smart airport and destination.
• Drive the rewards/loyalty programs that enhance engagement and monetize customer journeys.
• Translate business objectives into scalable digital solutions across web, app, airport touchpoints, and partner channels.
• Setting up an efficient and agile Project Management Process for various business outcomes. Ability to create ROI based business cases/outcomes.
• Identify process gaps and ensure product fixes.
• Provide leadership, Support, mentor, and develop staff who directly report so they in turn develop and grow as valued resources.

b. Project/Product Management

• Lead and manage end-to-end delivery of digital initiatives, ensuring scope, quality, timelines, and budget adherence.
• Build and own the digital roadmap, prioritizing initiatives that deliver business value and customer impact.
• Coordinate cross-functional teams including IT, marketing, operations, analytics, and external vendors.

c. Omnichannel Experience & Product Integration

• Ensure seamless user experience across all physical and digital touchpoints – drive convergence of digital commerce, mobility, F&B, retail, and services.
• Collaborate with UX/UI, technology, and business teams to design and optimize customer journeys.
• Oversee development and enhancement of digital products, platforms, and APIs, ensuring scalability and security

d. Rewards & Loyalty Programs

• Conceptualize, launch, and manage airport-wide loyalty and rewards platforms, partnerships, and campaigns.
• Leverage data to create personalized offers, enhance repeat usage, and drive revenue.
• Explore co-branded opportunities with airlines, retailers, mobility, and hospitality partners.
• Experience in the payment industry /Fintech is an added advantage
• Liaise effectively with CXOs, business leaders, government stakeholders, and external vendors.

e. Stakeholder Management

• Act as a change agent, building buy-in across levels for digitalfirst initiatives.
• Represent digital strategy in internal reviews, business cases, and board presentations.

Job Specification

Education qualification and pre-requisites

• MBA / Post Graduation
• 12–18 years of experience in digital strategy, product ownership, omnichannel commerce, or loyalty/rewards programs.
• Experience in managing large-scale digital transformation or platform programs.
• Exposure to airports, retail, hospitality, or digital commerce ecosystems preferred.
• Strong understanding of digital product lifecycle, agile delivery, and customer experience principles.
• Proven expertise in program management and stakeholder engagement.
• Deep understanding of digital product management and omnichannel ecosystems.
• Strong commercial acumen and data-driven decision-making.
• Excellent communication, leadership, and cross-functional collaboration skills.
• Passion for innovation, customer-centricity, and digital-first thinking.

We are seeking a visionary and execution-driven Head of Digital to lead digital strategy, innovation, and performance across our 3 Business Units – Therapeutic Dermatology, Dermatology Skincare and Injectable Aesthetics business verticals. This role will drive digital transformation, integrate omnichannel marketing strategies, and accelerate business growth through consumer and HCP engagement. You will oversee all digital marketing, Social media, content analytics, and initiatives while ensuring regulatory compliance and measurable ROI.

• Education : Bachelor's Degree in Marketing or Business or similar and Master’s degree would be an added advantage.
• Work Experience : Minimum 15-17 years continuous experience in digital & ecommerce and marketing strategy role.
• Preferably coming in from the Pharma or FMCG industry and understands our consumer or the derma-cosmetic space well
• Strategic vision with hands-on digital marketing expertise
• Leadership and stakeholder influence across business units
• Innovation mindset with focus on measurable impact
• Excellent understanding of consumer psychology and HCP behavior
• Comfortable operating in regulated environments

Job Purpose

Be part of the transformation of India’s most progressive airport into a global destination and digital commerce hub. Drive innovation that redefines passenger experience and builds a future-ready airport ecosystem.

We are looking for a self-motivated person to lead the strategic design, development, and execution of BIAL’s commercial digital initiatives with a sharp focus on building a seamless omnichannel customer experience and driving rewards and loyalty programs. This role will bridge business strategy and digital execution, enabling non-aero revenue growth, customer engagement, and long-term value creation. Strong commercial acumen and data-driven decisionmaking is must.

Principal Accountabilities

a. Strategic Planning and Business Development

• Define and drive the omnichannel commercial digital strategy aligned with BIAL’s vision of being a smart airport and destination.
• Drive the rewards/loyalty programs that enhance engagement and monetize customer journeys.
• Translate business objectives into scalable digital solutions across web, app, airport touchpoints, and partner channels.
• Setting up an efficient and agile Project Management Process for various business outcomes. Ability to create ROI based business cases/outcomes.
• Identify process gaps and ensure product fixes.
• Provide leadership, Support, mentor, and develop staff who directly report so they in turn develop and grow as valued resources.

b. Project/Product Management

• Lead and manage end-to-end delivery of digital initiatives, ensuring scope, quality, timelines, and budget adherence.
• Build and own the digital roadmap, prioritizing initiatives that deliver business value and customer impact.
• Coordinate cross-functional teams including IT, marketing, operations, analytics, and external vendors.

c. Omnichannel Experience & Product Integration

• Ensure seamless user experience across all physical and digital touchpoints – drive convergence of digital commerce, mobility, F&B, retail, and services.
• Collaborate with UX/UI, technology, and business teams to design and optimize customer journeys.
• Oversee development and enhancement of digital products, platforms, and APIs, ensuring scalability and security

d. Rewards & Loyalty Programs

• Conceptualize, launch, and manage airport-wide loyalty and rewards platforms, partnerships, and campaigns.
• Leverage data to create personalized offers, enhance repeat usage, and drive revenue.
• Explore co-branded opportunities with airlines, retailers, mobility, and hospitality partners.
• Experience in the payment industry /Fintech is an added advantage
• Liaise effectively with CXOs, business leaders, government stakeholders, and external vendors.

e. Stakeholder Management

• Act as a change agent, building buy-in across levels for digitalfirst initiatives.
• Represent digital strategy in internal reviews, business cases, and board presentations.

Job Specification

Education qualification and pre-requisites

• MBA / Post Graduation
• 12–18 years of experience in digital strategy, product ownership, omnichannel commerce, or loyalty/rewards programs.
• Experience in managing large-scale digital transformation or platform programs.
• Exposure to airports, retail, hospitality, or digital commerce ecosystems preferred.
• Strong understanding of digital product lifecycle, agile delivery, and customer experience principles.
• Proven expertise in program management and stakeholder engagement.
• Deep understanding of digital product management and omnichannel ecosystems.
• Strong commercial acumen and data-driven decision-making.
• Excellent communication, leadership, and cross-functional collaboration skills.
• Passion for innovation, customer-centricity, and digital-first thinking.

We are seeking a visionary and execution-driven Head of Digital to lead digital strategy, innovation, and performance across our 3 Business Units – Therapeutic Dermatology, Dermatology Skincare and Injectable Aesthetics business verticals. This role will drive digital transformation, integrate omnichannel marketing strategies, and accelerate business growth through consumer and HCP engagement. You will oversee all digital marketing, Social media, content analytics, and initiatives while ensuring regulatory compliance and measurable ROI.

• Education : Bachelor's Degree in Marketing or Business or similar and Master’s degree would be an added advantage.
• Work Experience : Minimum 15-17 years continuous experience in digital & ecommerce and marketing strategy role.
• Preferably coming in from the Pharma or FMCG industry and understands our consumer or the derma-cosmetic space well
• Strategic vision with hands-on digital marketing expertise
• Leadership and stakeholder influence across business units
• Innovation mindset with focus on measurable impact
• Excellent understanding of consumer psychology and HCP behavior
• Comfortable operating in regulated environments