524 Email Marketing Platforms jobs in Bangalore
Marketing Automation Specialist
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Marketing Automation Analyst
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Position: Marketing Automation Leads Management – Associate Sr. Associate
Industry: Finance, Digital
Location: Bengaluru
Shift Time: 6PM to 2.45PM
Marketing Automation Leads Management – Associate Sr. Associate
Job Description
- Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from our corporate websites.
- Work closely with the website and marketing automation teams to refine the lead management process including regular performance assessments.
- Document and socialize the end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales with the broader organization as needed.
- Assess and recommend methods to optimize and streamline the lead process.
- Regularly track and measure number of new leads and engagement across existing and new accounts and make recommendations & take actions for growth.
- Produce lead/opportunity reports and monthly dashboards to demonstrate lead progress, conversion rates, cost per lead, etc. to show the growth and revenue attribution of website leads
- Leverage marketing automation, Salesforce.Com and other tools as needed to execute and track the success of programs.
- Quality check the leads in SFDC to ensure sales teams are actively working the leads provided.
- Collaborate with marketing & sales to understand when a lead is sales ‘ready’ based on scoring demographic & behavioral factors.
- Ensure that the marketing automation & SFDC sync is streamlined & operational at all times and work with Tech as required.
- Determines and assigns sales qualified leads to the appropriate sales person.
- Assign other inquiries to appropriate department, or address feedback directly.
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Marketing Automation Lead
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We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.
The Marketing Automation Senior Associate is a senior Marketo specialist responsible for delivering effective email and engagement campaigns that support demand generation and brand marketing initiatives. This role is primarily responsible for designing, building and optimizing email and marketing automation campaigns with a keen attention to user experience. They follow best practices, champion testing and apply RSM brand governance in all programs, which may include newsletters, invitations, announcements, data collection(forms) and engagement programs in the US and Canada.
The Marketing Automation Senior Associate understands the RSM buyer journey and provides recommendations to improve engagement and customer experience based on RSM user data and overall lB2B industry trends, including content design and marketing best practice.
They may provide recommendations for process improvement or Marketo feature enhancements to the Digital Marketing Team Leader and/or the RSM Marketo Product Owner as part of a collaborative approach to continuous improvement, as a champion of Marketo and the RSM digital experience roadmap.
Essential Duties (Required duties employees must accomplish, and performance is measured) MUST Include % of time, should equal 100% in total.
Marketing Automation Platform administration responsibilities - 30%
- Support Marketing Automation Lead in their responsibilities as an expert in the aligned platform, channel or discipline
- Serve as a subject matter expert in marketing automation in relation to technical questions and best practices
- Understands how platform/channel fits within the RSM digital ecosystem and marketing strategy. Provide guidance for technical execution of RSM marketing activities, and recommend modifications to marketing plans/campaigns to improve execution, deliverability and scalability of marketing activities
- Help provide training and support to digital marketing team members in focus area
Marketing Automation development - 25%
- Create and update templatized marketing programs for scalable program and asset production
- Creates and manages global marketing automation assets and report to be utilized across MAP
- Provide documentation on how templates and programs could and should be used
- Works extensively with advanced Marketo features and functionality including lead lifecycle, revenue modeler, Advanced BI and Analytics, Dynamic Chat and integrated webcasts
- Champions A/B testing to identify best practices for RSM audience
- understand and advance integration, primarily with CRM (Microsoft Dynamics 365 Sales)
Support for digital team members and marketers - 20%
- Identifies opportunities for optimization, innovation and efficiency improvements (working with the marketing platform optimization and marketing technical leads)
- Provides quality assurance review for specialists in the focus area
- Troubleshoots marketing automation platform in collaboration with marketing technology lead
- Provides consultative advice to digital marketing teams regarding email marketing best practices
General - 15%
- Understand marketing campaign strategy for assigned tactics
- Complete assigned tactics in a timely manner, communicating with broader team members
- Uphold RSM brand standards and marketing best practices
- Monitor performance, make adjustments as necessary in order to achieve success metrics
- Provide critical thinking about the approach to campaign and tactical execution
- Manage multiple projects and deadlines
- Understand the broad marketing/business objectives of the aligned national marketing teams and make recommendations to programming in order to better achieve those goals
Professional Development - 5%
- Maintains and builds upon platform/channel knowledge through continual professional development (both formal and informal) including awareness of measurement
- Achieve Adobe Certified Professionals accreditation within 6 months of hire, Expert within 18 months of hire
- Be proficient in the technologies and products integrated with the marketing automation platform
Other duties as assigned - 5%
EDUCATION/CERTIFICATIONS
(MUST NOTE REQUIRED OR PREFERRED)
- Bachelor’s degree in marketing, communications, digital marketing or computer science (preferred), or 4 years equivalent business experience
- Certified Marketo professional (or ability to achieve within 6 months), preferred
- Certified Marketo Expert (or ability to achieve within 18 months), preferred
TECHNICAL/SOFT SKILLS
(MUST NOTE REQUIRED OR PREFERRED)
- Expert understanding of Marketo suite of tools;
required - Expertunderstanding of email marketing and multichannel marketing automation;
required - Experience with sales and marketing channel integration
- Awareness of data sources across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, Microsoft Dynamics 365 CRM, Dynamic Chat, Qualtrics, etc.)
- Experience with Workfront project management tool a plus
- Awareness of global data and consumer privacy regulations and best practices, preferred
- Strong command of American English, with excellent written and verbal communication skills to effectively engage with stakeholders in the US and Canada.
EXPERIENCE
(MUST NOTE REQUIRED OR PREFERRED)
- 4+ years of experience in email marketing and marketing automation experience, preferably within a large, global organization or professional services environment
- 2+ years of experience as administration of marketing automation, Adobe Marketo Engaged, preferred
LEADERSHIP SKILLS
(MUST NOTE REQUIRED OR PREFERRED)
- Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously
- Ability to influence peers and internal clients to achieve objectives
- Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders
Marketing Automation Intern
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About Matters.Ai
Matters.Ai is the world’s first AI Security Engineer in one intelligent platform that unifies DSPM-level visibility, Real-time DLP controls, DDR (Data Detection & Response), Insider Risk protection, and Database Activity Monitoring (DAM). We protect sensitive data across cloud, SaaS, endpoints, on-prem, and even GenAI tools.
Role Overview
We are looking for a Marketing Operations Intern who thrives on structure, data, and execution. You’ll support the Marketing team in building scalable processes, keeping campaigns on track, and ensuring our stack and vendors work seamlessly. This is a hands-on role where you’ll learn the backbone of B2B marketing at a CyberSecurity Startup.
Key Responsibilities:
1. Campaign Operations
- Assist in execution of multi-channel campaigns (email, LinkedIn, events).
- Maintain campaign calendars, track deliverables, and ensure deadlines are met.
- Coordinate with BDRs and Sales to ensure marketing to sales handoff is clean.
2. Data & Reporting
- Manage and clean CRM/marketing data (Salesforce, Apollo).
- Track campaign performance (open/click rates, leads, SQL conversion).
- Create weekly dashboards for the marketing leadership.
3. Vendor & Budget Management
- Liaise with creative, PR, and event vendors to ensure briefs are clear and timelines are met.
- Track invoices, contracts, and deliverables.
- Maintain a simple marketing budget tracker (planned vs actual).
4. Tools & Processes
- Learn and manage marketing stack (Salesforce, Apollo.Io, Dripify, LinkedIn Ads).
- Document workflows, campaign SOPs, and playbooks.
- Research and propose improvements to processes or tools.
What We’re Looking For
- Recent graduate in Marketing, Business, or related fields.
- Strong organizational skills and attention to detail.
- Comfort with spreadsheets (Excel/Google Sheets).
- Interest in B2B SaaS/cybersecurity marketing.
- Strong communication skills (written + verbal).
- Bonus: Experience with HubSpot, Salesforce, or LinkedIn Campaign Manager.
What You’ll Gain
- First-hand exposure to how a fast-scaling cybersecurity startup runs marketing.
- Mentorship from Head of Marketing and senior team members.
- Opportunity to work across campaigns, content, events, and vendors.
- Potential to convert to a full-time Marketing Operations role post-internship.
Perks
- Competitive stipend.
- Hybrid work setup.
- Access to premium marketing tools.
- Opportunity to attend select industry events.
Senior Marketing Automation Specialist
Posted today
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We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.
The Marketing Automation Senior Associate is a senior Marketo specialist responsible for delivering effective email and engagement campaigns that support demand generation and brand marketing initiatives. This role is primarily responsible for designing, building and optimizing email and marketing automation campaigns with a keen attention to user experience. They follow best practices, champion testing and apply RSM brand governance in all programs, which may include newsletters, invitations, announcements, data collection(forms) and engagement programs in the US and Canada.
The Marketing Automation Senior Associate understands the RSM buyer journey and provides recommendations to improve engagement and customer experience based on RSM user data and overall lB2B industry trends, including content design and marketing best practice.
They may provide recommendations for process improvement or Marketo feature enhancements to the Digital Marketing Team Leader and/or the RSM Marketo Product Owner as part of a collaborative approach to continuous improvement, as a champion of Marketo and the RSM digital experience roadmap.
Essential Duties (Required duties employees must accomplish, and performance is measured) MUST Include % of time, should equal 100% in total.
Marketing Automation Platform administration responsibilities - 30%
- Support Marketing Automation Lead in their responsibilities as an expert in the aligned platform, channel or discipline
- Serve as a subject matter expert in marketing automation in relation to technical questions and best practices
- Understands how platform/channel fits within the RSM digital ecosystem and marketing strategy. Provide guidance for technical execution of RSM marketing activities, and recommend modifications to marketing plans/campaigns to improve execution, deliverability and scalability of marketing activities
- Help provide training and support to digital marketing team members in focus area
Marketing Automation development - 25%
- Create and update templatized marketing programs for scalable program and asset production
- Creates and manages global marketing automation assets and report to be utilized across MAP
- Provide documentation on how templates and programs could and should be used
- Works extensively with advanced Marketo features and functionality including lead lifecycle, revenue modeler, Advanced BI and Analytics, Dynamic Chat and integrated webcasts
- Champions A/B testing to identify best practices for RSM audience
- understand and advance integration, primarily with CRM (Microsoft Dynamics 365 Sales)
Support for digital team members and marketers - 20%
- Identifies opportunities for optimization, innovation and efficiency improvements (working with the marketing platform optimization and marketing technical leads)
- Provides quality assurance review for specialists in the focus area
- Troubleshoots marketing automation platform in collaboration with marketing technology lead
- Provides consultative advice to digital marketing teams regarding email marketing best practices
General - 15%
- Understand marketing campaign strategy for assigned tactics
- Complete assigned tactics in a timely manner, communicating with broader team members
- Uphold RSM brand standards and marketing best practices
- Monitor performance, make adjustments as necessary in order to achieve success metrics
- Provide critical thinking about the approach to campaign and tactical execution
- Manage multiple projects and deadlines
- Understand the broad marketing/business objectives of the aligned national marketing teams and make recommendations to programming in order to better achieve those goals
Professional Development - 5%
- Maintains and builds upon platform/channel knowledge through continual professional development (both formal and informal) including awareness of measurement
- Achieve Adobe Certified Professionals accreditation within 6 months of hire, Expert within 18 months of hire
- Be proficient in the technologies and products integrated with the marketing automation platform
Other duties as assigned - 5%
EDUCATION/CERTIFICATIONS
(MUST NOTE REQUIRED OR PREFERRED)
- Bachelor’s degree in marketing, communications, digital marketing or computer science (preferred), or 4 years equivalent business experience
- Certified Marketo professional (or ability to achieve within 6 months), preferred
- Certified Marketo Expert (or ability to achieve within 18 months), preferred
TECHNICAL/SOFT SKILLS
(MUST NOTE REQUIRED OR PREFERRED)
- Expert understanding of Marketo suite of tools;
required - Expertunderstanding of email marketing and multichannel marketing automation;
required - Experience with sales and marketing channel integration
- Awareness of data sources across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, Microsoft Dynamics 365 CRM, Dynamic Chat, Qualtrics, etc.)
- Experience with Workfront project management tool a plus
- Awareness of global data and consumer privacy regulations and best practices, preferred
- Strong command of American English, with excellent written and verbal communication skills to effectively engage with stakeholders in the US and Canada.
EXPERIENCE
(MUST NOTE REQUIRED OR PREFERRED)
- 4+ years of experience in email marketing and marketing automation experience, preferably within a large, global organization or professional services environment
- 2+ years of experience as administration of marketing automation, Adobe Marketo Engaged, preferred
LEADERSHIP SKILLS
(MUST NOTE REQUIRED OR PREFERRED)
- Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously
- Ability to influence peers and internal clients to achieve objectives
- Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders
HubSpot Marketing Automation Specialist
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We are looking for a HubSpot Specialist with demonstrable, hands-on experience implementing programs and campaigns using HubSpot’s marketing and sales Hubs. The ideal candidate is an experienced and certified HubSpot expert who is a self-starter but also works well as part of a team. You must be very organized and able to juggle multiple priorities and meet reasonable deadlines. You will be required to provide daily and weekly project status updates to management.
Job Description
- Onboard & implement the HubSpot portal for our Global clients.
- Support the creation and execution of automated marketing campaigns. This includes email marketing, creating and executing nurtures, social media integration, and other relevant features within HubSpot. Ensure timely delivery of campaigns and troubleshoot any issues that arise during the process.
- Segment lists based on behaviours like past email engagement and website interactions (content downloads, site page visits, etc)
- Measure results and optimize lead nurturing workflows for these segments to convert leads into customers
- Work to minimize list decay and unsubscribes while increasing the productivity of email sends
- Develop A/B tests and optimize results
- Manage lead generation, databases & email reporting through HubSpot
- Work with content team to develop content to attract, acquire and nurture qualified and targeted audience to the business
- Work closely with sales team on strategies for customer acquisition and retention
- Assist in the setup and configuration of HubSpot. Collaborate with the marketing team to define automation workflows, email campaigns, landing pages, and lead scoring models
- Stay abreast of and recommend email marketing best practices with coding, design, and testing of email campaigns
Qualifications
- The candidate should be Independent with strong functional expertise to manage and create a variety of email campaigns, including template designs, calls-to-action, split tests used in an email with assistance from the content team to increase lead generation.
- He/she should be able to establish and maintain scalable processes that ensure best practices in campaign and lead management
- Analytical skills suitable to campaign measurement and knowledge of key marketing campaign metrics
- Excellent spoken and written English with persuasive communication skills
Salesforce Marketing Automation Expert
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Job Title: Salesforce Marketing Cloud Specialist with 10 yrs experience
Onsite in, Bangalore-KA-India
Shift 02.00 pm IST to 10.30 pm IST
Immediate joiners will be preferred.
Job Summary: We are seeking a skilled and innovative Salesforce Marketing Cloud Specialist to lead our marketing automation and campaign execution efforts. The ideal candidate will be proficient in Salesforce Marketing Cloud (SFMC), with a strong understanding of SQL for data management and experience in automation. This role focuses on leveraging SFMC to deliver personalized, data-driven marketing strategies that drive engagement and business growth.
Key Responsibilities:
Salesforce Marketing Cloud Expertise:
- Design and manage multi-channel campaigns using Email Studio, Journey Builder, and Automation Studio.
- Create data-driven marketing strategies with robust segmentation and personalization.
- Build, test, and optimize dynamic content for targeted campaigns.
- Monitor and analyze campaign performance to provide actionable insights and recommendations.
SQL & Data Management:
- Utilize SQL for querying and managing data extensions within SFMC.
- Ensure data integrity and create custom reports to support marketing objectives.
- Collaborate with data teams to synchronize and streamline data flows between systems.
Automation & Integration:
- Develop automated workflows and marketing journeys to enhance efficiency.
- Integrate SFMC with other tools and platforms, including Salesforce CRM and third-party applications.
- Implement and maintain API-based connections to support advanced campaign functionality.
Strategic Collaboration:
- Partner with marketing and sales teams to align SFMC capabilities with business goals.
- Provide training and support for internal teams to maximize platform utilization.
- Stay up-to-date with SFMC developments and best practices to drive innovation.
Qualifications:
Essential Skills:
- Expertise in Salesforce Marketing Cloud (certifications such as Email Specialist or Marketing Cloud Consultant are highly preferred).
- Strong knowledge of SQL for data management and reporting.
- Proven ability to create and optimize automated marketing workflows.
- Familiarity with other SFMC tools like Audience Builder, Social Studio, or Advertising Studio is a plus.
Additional Skills:
- Basic understanding of Salesforce Commerce Cloud and its integration with SFMC.
- Strong analytical and problem-solving skills with a focus on ROI-driven marketing.
- Excellent communication and collaboration abilities.
- Splunk.
For more details, please reach out to Kishan Kumar at or (available on WhatsApp as well).
Looking forward to connecting!"
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Manager, Marketing Projects & Workflow Automation
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India Marketing COE - The **India Marketing COE** plays a critical role in scaling global marketing efforts by driving operational excellence, execution support, and data-driven insights across key functions. Our team partners closely with global stakeholders to ensure alignment, speed, and impact.
Rubrik is looking for a strategic and results-oriented **Manager** to lead the planning, execution, and optimisation of marketing workflows and strategic initiatives. This leadership role within the Marketing PMO will oversee project delivery, drive operational efficiency, and ensure alignment with broader marketing and business goals. The ideal candidate brings a strong project management foundation, experience in marketing operations and campaign execution, and a proven ability to lead cross-functional teams through complex initiatives.
You'll be a key driver of marketing process excellence, working closely with stakeholders across teams to deliver impactful outcomes. This position will report directly to the Marketing PMO function and will mentor junior team members while fostering a culture of collaboration and accountability.
**What you'll do:**
+ Lead the end-to-end management of marketing projects and workflows, ensuring timely and successful delivery across initiatives.
+ Lead and manage cross-functional marketing teams, including content, web, creative, digital marketing, social media, and email marketing functions to ensure coordinated execution.
+ Serve as a strategic partner to senior marketing stakeholders, identifying process inefficiencies and driving optimisation opportunities.
+ Establish and evolve project management standards, tools, and best practices within the Marketing PMO function (ex: SOP Library, documentation)
+ Build and manage cross-functional relationships to ensure clear communication, alignment, and delivery of marketing objectives.
+ Proactively identify project risks, develop mitigation strategies, and remove roadblocks that impact progress or outcomes.
+ Monitor project performance, generate insights, and present findings to leadership to guide strategic decision-making.
+ Maintain and continuously improve the marketing knowledge base to reinforce process consistency and operational alignment.
+ Lead and coach a team of project coordinators or specialists, fostering professional growth and strong team performance.
+ Create and deliver high-quality reports, dashboards, and presentations to stakeholders and executives.
**Experience you'll need:**
+ **8-10 years** of project management experience, ideally in Marketing & Sales.
+ Minimum **2-4 years of people management experience** , including leading high-performing teams and managing direct reports.
+ Proven experience managing cross-functional marketing teams, including content, web, creative, digital, social media, and email marketing professionals.
+ Strong understanding of marketing operations, tools, and lifecycle workflows; a broad understanding of the overall marketing function is a strong advantage.
+ Highly organised, detail-oriented, and analytical, with a passion for building efficient processes and scalable systems.
+ Excellent leadership, interpersonal, and communication skills; able to influence across levels and functions.
+ Proficient in project management tools such as Asana, JIRA, GSuite; familiarity with marketing automation systems is a plus.
+ Experienced in Agile, Scrum, or other project management methodologies.
+ PMP, CSM, or similar certifications are a strong advantage.
**Location & Work Hours**
+ **Location:** Bengaluru, Karnataka (Hybrid)
+ **Work Hours:** 2 PM - 11 PM IST.
**Join Us in Securing the World's Data**
Rubrik (RBRK), the Security and AI company, operates at the intersection of data protection, cyber resilience and enterprise AI acceleration. The Rubrik Security Cloud platform is designed to deliver robust cyber resilience and recovery including identity resilience to ensure continuous business operations, all on top of secure metadata and data lake. Rubrik's offerings also include Predibase to help further secure and deploy GenAI while delivering exceptional accuracy and efficiency for agentic applications.
Linkedin ( | X (formerly Twitter) ( | Instagram ( | Rubrik.com
**Inclusion @ Rubrik**
At Rubrik, we are dedicated to fostering a culture where people from all backgrounds are valued, feel they belong, and believe they can succeed. Our commitment to inclusion is at the heart of our mission to secure the world's data.
Our goal is to hire and promote the best talent, regardless of background. We continually review our hiring practices to ensure fairness and strive to create an environment where every employee has equal access to opportunities for growth and excellence. We believe in empowering everyone to bring their authentic selves to work and achieve their fullest potential.
**Our inclusion strategy focuses on three core areas of our business and culture:**
+ Our Company: We are committed to building a merit-based organization that offers equal access to growth and success for all employees globally. Your potential is limitless here.
+ Our Culture: We strive to create an inclusive atmosphere where individuals from all backgrounds feel a strong sense of belonging, can thrive, and do their best work. Your contributions help us innovate and break boundaries.
+ Our Communities: We are dedicated to expanding our engagement with the communities we operate in, creating opportunities for underrepresented talent and driving greater innovation for our clients. Your impact extends beyond Rubrik, contributing to safer and stronger communities.
**Equal Opportunity Employer/Veterans/Disabled**
Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
EEO IS THE LAW ( OF EMPLOYEE RIGHTS UNDER FEDERAL LABOR LAWS
Marketing Operations Specialist – Integrations & Automation
Posted 1 day ago
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About BrightEdge
BrightEdge is the world's leading enterprise SEO and content optimization platform, trusted by over 1,700 global brands including Microsoft, Adobe, and Netflix. Our AI-powered platform helps enterprises increase organic search traffic, improve content performance, and drive revenue growth through data-driven digital marketing strategies.
Position Overview
Role Overview
We’re looking for a Marketing Operations Specialist – Integrations & Automation to own the integration of Salesforce Marketing Cloud (SFMC) with our global marketing systems and ensure smooth lead data handoffs to Sales .
You’ll streamline automation, optimize data flow, and enhance marketing-sales alignment in a high-performance environment.
What You’ll Do
- Integrate Salesforce Marketing Cloud (SFMC) with CRM and third-party martech platforms.
- Design and maintain API-based and native integrations for data synchronization.
- Manage lead lifecycle workflows – from capture to scoring, routing, and handoff.
- Collaborate with Sales Ops and Demand Gen to improve attribution and funnel visibility .
- Monitor, troubleshoot, and document automation and data flow processes.
- Drive martech evaluations and ensure seamless onboarding into the ecosystem.
- Deliver dashboards, insights, and campaign reports to stakeholders.
What You’ll Bring
- 3–6 years’ experience in Marketing Operations / Marketing Automation / Martech Integrations .
- Proven hands-on experience with Salesforce Marketing Cloud (SFMC) – Journey Builder, Email Studio, Automation Studio, Data Extensions.
- Familiarity with Salesforce CRM, HubSpot, or Marketo .
- Strong grasp of lead scoring, routing, and attribution models .
- Basic SQL or data management knowledge.
- Experience with integration tools (e.g., Mulesoft, Workato, Zapier, Segment, Snowflake) preferred.
- Strong collaboration and problem-solving mindset.
Preferred
- Salesforce Marketing Cloud or CRM certification.
- Experience in B2B SaaS / Enterprise Tech .
- Familiarity with data privacy and governance (GDPR, CCPA).
Compensation
Up to ₹30 LPA (Total CTC)
️ Candidates expecting compensation above ₹30 LPA need not apply.
Why BrightEdge
- Be part of a global martech operations team driving enterprise-scale impact.
- Work with AI-powered SEO and marketing automation technologies .
- Shape the way data connects marketing and revenue in a Fortune 100 ecosystem.
Mandatory Requirements
Digital Marketing
Posted 1 day ago
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Job Description
Designation : Digital Marketing, Community & SEO Lead
Notice Period - Immediately
Mode - Work from Office
Salary - Best in the Industry
About Company:
Neolacta Lifesciences is a pioneering biotechnology company improving infant health through
both human milk–derived products and other innovative therapies
Shape the digital face of an infant health-focused brand that blends awareness, credibility, and
community engagement in equal measure and across multiple platforms
Why us?
Three reasons
1. The first and only of its kind company in India and Asia and one of only three in
the world
2. A multi-faceted role
3. High degree of autonomy in decision making and execution
Role Overview
- Lead organic growth, community building, and SEO visibility across LinkedIn, Pinterest, and Indian-first apps (ShareChat, Moj, Josh, Koo)
- Target audience: Neonatologists, parents, Lactation Consultants,
- Blend thinking with hands-on execution managing communities and optimizing web presence
Key Responsibilities
Community & Content Growth
- Build and manage active online communities across multiple platforms
- Partnership with existing parenting communities: Work with BabyChakra, Momspresso, The Baby Destination, and regional Facebook groups for cross-posting donation stories. Manage tie-ups for guest blogs, reels etc
- Develop organic, content-led strategies posts, videos, carousels, regional content
- Engage directly with HCPs, influencers, and niche audiences to enhance credibility
Website Management & SEO
- Oversee website content updates for accuracy and SEO alignment
- Collaborate with developers and designers for UX and content improvements
Analytics & Insights
- Measure digital performance across social and web platforms
- Use analytics tools to refine content, community, and SEO strategies
Must-Have Skills
- Experience in organic marketing, community management, SEO and in email or Whatsapp campaigns
- Prior experience in either B2B or B2C
- Hands-on use of LinkedIn, Pinterest, and Indian-first platforms (ShareChat, Moj etc)
- Familiarity with WordPress, Google Analytics, and SEO tools
- Strong ability to create engaging, multi-format content
- Analytical and creative approach to digital engagement
Donts This Role is NOT For
- Marketers focused only on paid ads or short-term results
- Candidates limited to FB/Instagram
- Individuals who have managed agencies rather than individual tasks