732 Head Of Digital Marketing jobs in Bengaluru

Key Responsibilities

• Own the end-to-end digital marketing strategy, delivering growth across awareness, acquisition, and retention.
• Lead integrated campaigns across digital channels including search, social, programmatic, affiliates, and app marketing.
• Implement MMM, MTA, and attribution models to guide budget allocation and measure impact.
• Optimize the customer funnel by identifying drop-off points and running targeted experiments to improve conversion rates across awareness, consideration, and purchase.
• Collaborate with Product, Category Marketing, and Sales teams to align performance initiatives with business priorities.
• Partner with analytics teams to translate consumer and channel data into actionable growth strategies.
• Build and mentor a specialist performance marketing team, driving agility, innovation, and accountability.

Requirements

• MBA/PGDM from a reputed institution.
• 9–12 years of experience in performance/digital marketing.
• Strong pedigree from Automobile/OEMs, Consumer Electronics & Appliances, or high-growth digital-first startups.
• Proven expertise in paid media, user acquisition, retention, and ROI optimization.
• Ability to thrive in a fast-paced, high-growth environment with strong ownership and execution mindset.

Key Responsibilities

• Own the end-to-end digital marketing strategy, delivering growth across awareness, acquisition, and retention.
• Lead integrated campaigns across digital channels including search, social, programmatic, affiliates, and app marketing.
• Implement MMM, MTA, and attribution models to guide budget allocation and measure impact.
• Optimize the customer funnel by identifying drop-off points and running targeted experiments to improve conversion rates across awareness, consideration, and purchase.
• Collaborate with Product, Category Marketing, and Sales teams to align performance initiatives with business priorities.
• Partner with analytics teams to translate consumer and channel data into actionable growth strategies.
• Build and mentor a specialist performance marketing team, driving agility, innovation, and accountability.

Requirements

• MBA/PGDM from a reputed institution.
• 9–12 years of experience in performance/digital marketing.
• Strong pedigree from Automobile/OEMs, Consumer Electronics & Appliances, or high-growth digital-first startups.
• Proven expertise in paid media, user acquisition, retention, and ROI optimization.
• Ability to thrive in a fast-paced, high-growth environment with strong ownership and execution mindset.

Key Responsibilities

• Own the end-to-end digital marketing strategy, delivering growth across awareness, acquisition, and retention.
• Lead integrated campaigns across digital channels including search, social, programmatic, affiliates, and app marketing.
• Implement MMM, MTA, and attribution models to guide budget allocation and measure impact.
• Optimize the customer funnel by identifying drop-off points and running targeted experiments to improve conversion rates across awareness, consideration, and purchase.
• Collaborate with Product, Category Marketing, and Sales teams to align performance initiatives with business priorities.
• Partner with analytics teams to translate consumer and channel data into actionable growth strategies.
• Build and mentor a specialist performance marketing team, driving agility, innovation, and accountability.

Requirements

• MBA/PGDM from a reputed institution.
• 9–12 years of experience in performance/digital marketing.
• Strong pedigree from Automobile/OEMs, Consumer Electronics & Appliances, or high-growth digital-first startups.
• Proven expertise in paid media, user acquisition, retention, and ROI optimization.
• Ability to thrive in a fast-paced, high-growth environment with strong ownership and execution mindset.

• Develop and implement a forward-thinking digital marketing strategy aligned with overall business objectives.
• Oversee and manage all digital marketing channels, including SEO, SEM, social media, email, and affiliate marketing.
• Drive customer acquisition, engagement, and retention through innovative digital campaigns.
• Manage and optimize the company's website, social media profiles, and other digital assets.
• Lead the creation of compelling content strategies and oversee content production across various platforms.
• Analyze digital marketing performance data, provide insights, and make data-driven recommendations for improvement.
• Manage the digital marketing budget effectively, ensuring optimal ROI.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Lead, mentor, and develop a high-performing digital marketing team.
• Collaborate with internal teams to ensure consistent brand messaging and customer experience across all touchpoints.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
• 8+ years of progressive experience in digital marketing, with a proven track record of success in developing and executing strategies for large consumer brands, preferably in FMCG.
• Extensive experience with various digital marketing platforms and tools (e.g., Google Analytics, Adobe Marketing Cloud, HubSpot, social media management tools).
• Strong understanding of SEO, SEM, content marketing, social media strategy, and email marketing automation.
• Exceptional leadership, team management, and communication skills.
• Proven ability to analyze complex data sets and translate them into actionable insights.
• Strategic thinker with a creative and results-oriented mindset.
• Ability to thrive in a fully remote, fast-paced, and dynamic work environment.
• Experience with e-commerce platforms and digital advertising is highly desirable.

Role Overview

We are seeking a results-driven Digital Marketing Lead to direct our online marketing strategies and expand our digital presence. This position requires a balance of creativity, analytics, and leadership, along with strong content writing capabilities to guide and oversee the content production team. You will develop, implement, track, and optimize our marketing campaigns across diverse digital channels while ensuring brand alignment and high-quality content.

Key Responsibilities:

1. Strategy & Planning

o Develop and execute comprehensive digital marketing strategies aligned with business objectives.

o Define and manage budgets, timelines, and KPIs for all digital campaigns.

2. Content Development & Oversight

o Create and refine written content for various digital platforms when necessary.

o Provide guidance, feedback, and editorial direction to content writers and copywriters.

o Ensure content is on-brand, SEO-friendly, and resonates with target audiences.

3. Campaign Management

o Oversee the planning, creation, and optimization of marketing campaigns across channels (e.G., SEO, SEM, social media, email marketing).

o Drive traffic and conversions through targeted campaigns, A/B testing, and continuous optimization.

4. Team Leadership

o Lead, mentor, and manage a team of digital marketing specialists and content writers.

o Foster a collaborative environment that supports learning and professional development.

5. Performance Analysis & Reporting

o Track and analyze campaign performance metrics, providing actionable insights to stakeholders.

o Use data to refine strategies, adjust budget allocations, and identify new growth opportunities.

6. Technology & Tools

o Stay updated on the latest digital marketing trends, tools, and platforms.

o Recommend and implement new marketing technologies that enhance efficiency and effectiveness.

7. Brand Management

o Ensure brand consistency across all digital touchpoints.

o Identify opportunities to elevate the brand and engage with online communities.

Qualifications:

- Education: Bachelor's degree in marketing, Business, Communications, or a related field (master's degree or relevant certifications a plus).

- Experience:

o 5+ years of experience in digital marketing, with at least 2 years in a leadership or managerial role.

o Demonstrated track record of developing and managing content strategies.

- Technical Skills:

o Proficiency in marketing automation platforms (e.G., HubSpot, Marketo).

o Hands-on experience with Google Analytics, Google Ads, and social media advertising tools.

o Strong understanding of SEO best practices and analytics.

o Proven ability to drive successful multi-channel marketing campaigns.

- Content & Writing Skills:

o Excellent written communication and editorial skills.

o Ability to craft compelling, on-brand content and oversee a team of content creators.

- Soft Skills:

o Excellent leadership, communication, and interpersonal skills.

o Strategic thinker with the ability to balance creativity and data-driven decision-making.

o Strong organizational skills with the ability to handle multiple projects simultaneously.

What We Offer:

Competitive salary.

Opportunity to work on innovative projects with a talented and passionate team.

Professional growth and development opportunities.

Health insurance and other benefits

How to Apply:

Please send your resume detailing your relevant experience and why you are a good fit for this role to and Contact:

Company Description

HNS Gold Pvt LTD is India's most trusted gold buying company, with branches in 6 states: Assam, Meghalaya, West Bengal, Karnataka, and Tamil Nadu and Punjab. The company is dedicated to providing exceptional customer service and maintaining the highest standards of integrity. With a strong presence and reputation, HNS Gold continues to expand and serve customers with reliability and trust.

Role Description

This is a full-time, on-site role for a Digital Marketing Strategist located in Bengaluru. The Digital Marketing Strategist will be responsible for developing, implementing, and managing digital marketing campaigns. Day-to-day tasks include analyzing market trends, conducting customer research, optimizing website content, managing social media channels, and executing email marketing campaigns. The role involves working closely with the marketing team to enhance brand awareness and drive online traffic to the company's website.

Qualifications

• Experience in developing and managing digital marketing campaigns
• Strong understanding of SEO, SEM, and PPC strategies
• Proficiency in managing social media channels and content creation
• Knowledge of email marketing and marketing automation tools
• Excellent analytical and problem-solving skills
• Strong communication and interpersonal skills
• Ability to work collaboratively in a team environment
• Bachelor's degree in Marketing, Business, or a related field
• ROI tracking and management
• Experience in the jewelry or retail industry is a plus

Job Title: Digital Marketing Executive (Internship → Full-Time in 6 Months)

Company: FranchiseBazar.Com

Location: Bangalore (Race Course Road, Metro Connectivity Available)

About FranchiseBazar.Com

FranchiseBazar.Com is India’s first specialized franchise digital marketing agency and an end-to-end franchise solutions company . We help 4000+ brands scale through performance-driven digital marketing strategies , innovative campaigns, and cutting-edge lead generation. Our mission is to empower both entrepreneurs and our team members with growth, learning, and career opportunities in the exciting world of digital marketing.

Job Summary

We are hiring Digital Marketing Interns who are enthusiastic, creative, and eager to launch their career in Digital Marketing, SEO, SEM, Social Media, and Content Marketing . This 6-month internship is designed to give you hands-on experience in live projects . Upon successful completion, selected candidates will be promoted to Digital Marketing Executives .

Key Responsibilities

• Assist in planning and executing weekly/monthly digital marketing campaigns .
• Manage and post engaging content on LinkedIn, Instagram, Facebook, YouTube, Twitter, Reddit , and other platforms.
• Support in social media management, community engagement, and campaign optimization .
• Work with graphic designers and content teams to create videos, creatives, and marketing collaterals .
• Run and optimize ad campaigns on Google Ads, Meta Ads, YouTube Ads, and other digital platforms .
• Assist in SEO, SEM, keyword research, content marketing, and website optimization .
• Generate leads using LinkedIn Marketing, trending hashtags, online groups, and community engagement .
• Track, analyze, and report performance metrics to improve ROI and conversion rates .
• Support the team in email marketing, marketing automation, and CRM tools .

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications OR a certified digital marketing course .
• Strong command of written and spoken English.
• Creative thinker with skills in content writing, social media, and campaign ideation .
• Familiarity with tools like Google Analytics, Google Ads, SEO Tools, Meta Business Suite, Canva, and Excel .
• Excellent organizational and multitasking skills with attention to deadlines.
• Interest in entrepreneurship, franchising, and new business opportunities is a plus.
• Must be based in Bangalore;
  candidates within 30 minutes of our office preferred.

Personal Attributes

• Curious, innovative, and entrepreneurial mindset.
• Passionate about learning new digital marketing strategies and tools .
• Strong team player with great interpersonal and communication skills .
• Self-driven and adaptable to a fast-paced work environment.

Compensation & Growth

• Stipend: ₹10,000 per month + performance-based incentives during the internship.
• Career Path: Successful interns will be promoted as Digital Marketing Executives .
• Certificates of Completion + exposure to live projects, real clients, and advanced tools .
• Opportunity to specialize in SEO, SEM, Social Media Marketing, Content Strategy, and Digital Growth Hacking .

How to Apply

If you are passionate about building your career in Digital Marketing , send your resume and cover letter to .

We also encourage applicants to share a short video introduction showcasing their creativity.

Note: Candidates who have a flair for entrepreneurship, creative writing, business acumen and great interpersonal skills will be given preference.