127 Marketing Analyst jobs in Bangalore
Marketing Insights Analyst II
Posted 5 days ago
Job Viewed
Job Description
+ Doing meaningful work that makes an everyday impact on the world around you.
+ Growing your expertise and expanding your skillset with every project.
+ Owning your ambition and fueling your career growth.
+ Joining a company with a proven track record of success and an exciting future.
It's possible with a role at **OTT HydroMet** , where you'll have the chance to shape the future of your career-and the future of our planet.
In a world increasingly focused on how humans can responsibly live within our environment, OTT HydroMet, a Veralto company, is on the frontlines of creating the critical water and weather solutions that ensure a safer future for us all. By partnering with our customers around the world, we help detect floods, make solar power more efficient, protect the environment, and ultimately save lives.
Our collaborative, diverse team is made up of engineers and scientists, marketers and researchers; people who've been in the industry for decades or have just arrived with fresh ideas. We're driven by a love of problem-solving and inventive thinking, and by the unique impact our customers make on people's everyday lives. Bringing our global team together within our renowned brands affords us unsurpassed strength and expertise in meteorology and hydrology-and gives you the chance to build a meaningful career, with work that makes an everyday impact and a culture that prioritizes your growth and development.
**We offer:**
+ Competitive vacation days
+ Flexible working hours
+ Professional onboarding and training opportunities
+ A powerful team looking forward to working with you
+ Career coaching and development opportunities
+ Health benefits
+ Retirement savings programs
**Reporting to the Digital Marketing Technology Supervisor, the Marketing Insights Analyst II will lead data-driven initiatives across marketing, product, and strategic planning.** In this role, you will own key dashboards, optimize performance, and collaborate with cross-functional teams to turn data into impactful business decisions.
This position is part of the **Growth Marketing Team** located in **Bangalore, India** and will be **on-site** .
**In this role, a typical day will look like:**
- Designing and maintaining dashboards in Power BI, Tableau, and Google Data Studio
- Analyzing campaign performance, attribution models, and funnel metrics
- Using SEMrush, Screaming Frog, and Adobe Analytics to uncover insights
- Integrating SaaS tools and data into BI platforms and ensuring data quality
- Conducting deep-dive analysis using SQL, R, and advanced Excel
- Leading A/B testing and performance optimization efforts
- Translating business questions into analytical frameworks and presenting findings to stakeholders
- Providing SEO and PPC insights to digital marketing teams
**The essential requirements of the job include:**
- 3+ years of experience in marketing analytics, business intelligence, or a related role
- Proficiency in SQL, Power BI/Tableau/Google Data Studio, and advanced Excel
- Hands-on experience with digital marketing tools such as Adobe Analytics, SEMrush, and Screaming Frog
OTT HydroMet is proud to be part of the **Water Quality segment of Veralto (NYSE: VLTO)** , a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 16,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career.
**The essential requirements of the job include:**
+ Hands-on experience with HubSpot, Adobe Analytics, GA4, SEMRush or other B2B MarTech: **Deliver** suggestions to optimize CMS/PIM, web analytics, marketing automation, SEO, and survey results.
+ Marketing performance analysis & BI dashboarding: **Design** BI dashboards and reports that deliver actionable insights to marketing, brand, and product teams.
+ Attribution modeling & funnel analysis expertise: **Clarify** channel performance and customer journey impact.
+ Strong communicator and cross-functional leader: **Lead** reporting meetings, translate data into business language, and influence decisions
+ Experience with A/B testing and growth experimentation: **Implement** and evaluate experiments to optimize campaigns and drive scalable marketing outcomes.
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
**Unsolicited Assistance**
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies ( , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
Marketing Analyst
Posted 6 days ago
Job Viewed
Job Description
About Open:
OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place.
OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by Forbes India and D Globalist’s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively.
We are currently home to some of the smartest & brightest 300+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few. And to build and strengthen this superpower, we’re on the lookout for an amazing Marketing Analyst
Experience : 3-5years
Location: Bangalore
We are looking for a Marketing Analyst to join Open’s marketing team. This role will be the backbone of our data-driven decision
making ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerate
acquisition, and maximize revenue impact. This is a high-impact role for someone who thrives at the intersection of marketing,
product, and analytics , shaping campaigns, enhancing customer journeys, and enabling sustainable growth
Responsibilities:
- Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.
- Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.
- Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.
- Perform forecasting and predictive analysis for the various business units.
- Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.
- Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.
- Own marketing attribution modeling and recommend budget allocation across channels.
- Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.
- Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.
- Support A/B testing, personalization, and campaign optimization with actionable data insights.
- Conduct competitive and industry benchmarking to guide growth strategy.
Requirements
- 3–5 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organizations.
- Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.
- Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap).
- Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.
- Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.
- Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for leadership.
Why work at Open?
- You will be part of the early tribe that is changing the way business banking rolls.
- Every atom of your work will impact the way millions of businesses are run.
- You will work with some of the brightest minds who will celebrate your quirks.
- You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.
Marketing Analyst
Posted today
Job Viewed
Job Description
OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place.
OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by Forbes India and D Globalist’s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively.
We are currently home to some of the smartest & brightest 300+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few. And to build and strengthen this superpower, we’re on the lookout for an amazing Marketing Analyst
Experience : 3-5years
Location: Bangalore
We are looking for a Marketing Analyst to join Open’s marketing team. This role will be the backbone of our data-driven decision
making ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerate
acquisition, and maximize revenue impact. This is a high-impact role for someone who thrives at the intersection of marketing,
product, and analytics , shaping campaigns, enhancing customer journeys, and enabling sustainable growth
Responsibilities:
Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.
Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.
Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.
Perform forecasting and predictive analysis for the various business units.
Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.
Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.
Own marketing attribution modeling and recommend budget allocation across channels.
Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.
Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.
Support A/B testing, personalization, and campaign optimization with actionable data insights.
Conduct competitive and industry benchmarking to guide growth strategy.
Requirements
3–5 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organizations.
Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.
Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap).
Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.
Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.
Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for leadership.
Why work at Open?
You will be part of the early tribe that is changing the way business banking rolls.
Every atom of your work will impact the way millions of businesses are run.
You will work with some of the brightest minds who will celebrate your quirks.
You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.
Marketing Analyst
Posted today
Job Viewed
Job Description
About Open:
OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place.
OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by Forbes India and D Globalist’s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively.
We are currently home to some of the smartest & brightest 300+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few. And to build and strengthen this superpower, we’re on the lookout for an amazing Marketing Analyst
Experience : 3-5years
Location: Bangalore
We are looking for a Marketing Analyst to join Open’s marketing team. This role will be the backbone of our data-driven decision
making ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerate
acquisition, and maximize revenue impact. This is a high-impact role for someone who thrives at the intersection of marketing,
product, and analytics , shaping campaigns, enhancing customer journeys, and enabling sustainable growth
Responsibilities:
- Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.
- Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.
- Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.
- Perform forecasting and predictive analysis for the various business units.
- Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.
- Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.
- Own marketing attribution modeling and recommend budget allocation across channels.
- Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.
- Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.
- Support A/B testing, personalization, and campaign optimization with actionable data insights.
- Conduct competitive and industry benchmarking to guide growth strategy.
Requirements
- 3–5 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organizations.
- Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.
- Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap).
- Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.
- Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.
- Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for leadership.
Why work at Open?
- You will be part of the early tribe that is changing the way business banking rolls.
- Every atom of your work will impact the way millions of businesses are run.
- You will work with some of the brightest minds who will celebrate your quirks.
- You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.
Marketing Analyst
Posted today
Job Viewed
Job Description
About Open:
OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place.
OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by Forbes India and D Globalist’s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively.
We are currently home to some of the smartest & brightest 300+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few. And to build and strengthen this superpower, we’re on the lookout for an amazing Marketing Analyst
Experience : 3-5years
Location: Bangalore
We are looking for a Marketing Analyst to join Open’s marketing team. This role will be the backbone of our data-driven decision
making ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerate
acquisition, and maximize revenue impact. This is a high-impact role for someone who thrives at the intersection of marketing,
product, and analytics , shaping campaigns, enhancing customer journeys, and enabling sustainable growth
Responsibilities:
- Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.
- Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.
- Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.
- Perform forecasting and predictive analysis for the various business units.
- Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.
- Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.
- Own marketing attribution modeling and recommend budget allocation across channels.
- Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.
- Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.
- Support A/B testing, personalization, and campaign optimization with actionable data insights.
- Conduct competitive and industry benchmarking to guide growth strategy.
Requirements
- 3–5 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organizations.
- Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.
- Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap).
- Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.
- Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.
- Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for leadership.
Why work at Open?
- You will be part of the early tribe that is changing the way business banking rolls.
- Every atom of your work will impact the way millions of businesses are run.
- You will work with some of the brightest minds who will celebrate your quirks.
- You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.
Marketing Analyst
Posted today
Job Viewed
Job Description
About Open:
OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place.
OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by Forbes India and D Globalist’s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively.
We are currently home to some of the smartest & brightest 300+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few. And to build and strengthen this superpower, we’re on the lookout for an amazing Marketing Analyst
Experience : 3-5years
Location: Bangalore
We are looking for a Marketing Analyst to join Open’s marketing team. This role will be the backbone of our data-driven decision
making ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerate
acquisition, and maximize revenue impact. This is a high-impact role for someone who thrives at the intersection of marketing,
product, and analytics , shaping campaigns, enhancing customer journeys, and enabling sustainable growth
Responsibilities:
- Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.
- Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.
- Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.
- Perform forecasting and predictive analysis for the various business units.
- Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.
- Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.
- Own marketing attribution modeling and recommend budget allocation across channels.
- Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.
- Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.
- Support A/B testing, personalization, and campaign optimization with actionable data insights.
- Conduct competitive and industry benchmarking to guide growth strategy.
Requirements
- 3–5 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organizations.
- Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.
- Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap).
- Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.
- Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.
- Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for leadership.
Why work at Open?
- You will be part of the early tribe that is changing the way business banking rolls.
- Every atom of your work will impact the way millions of businesses are run.
- You will work with some of the brightest minds who will celebrate your quirks.
- You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.
Marketing analyst
Posted today
Job Viewed
Job Description
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Marketing analyst
Posted today
Job Viewed
Job Description
OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments, CRM, HRMS etc. - in one place.
OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by Forbes India and D Globalist’s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively.
We are currently home to some of the smartest & brightest 300+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd., SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few. And to build and strengthen this superpower, we’re on the lookout for an amazing Marketing Analyst
Experience: 3-5years
Location: Bangalore
We are looking for a Marketing Analyst to join Open’s marketing team. This role will be the backbone of our data-driven decision
making ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerate
acquisition, and maximize revenue impact. This is a high-impact role for someone who thrives at the intersection of marketing,
product, and analytics , shaping campaigns, enhancing customer journeys, and enabling sustainable growth
Responsibilities:
- Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.
- Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.
- Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.
- Perform forecasting and predictive analysis for the various business units.
- Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.
- Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.
- Own marketing attribution modeling and recommend budget allocation across channels.
- Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.
- Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.
- Support A/B testing, personalization, and campaign optimization with actionable data insights.
- Conduct competitive and industry benchmarking to guide growth strategy.
Requirements
- 3–5 years experience as a Marketing Analyst/Business Analyst in Saa S, Fintech, or B2 B organizations.
- Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.
- Hands-on experience with CRM & marketing automation platforms (Hub Spot, Salesforce, Clevertap).
- Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.
- Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.
- Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for leadership.
Why work at Open?
- You will be part of the early tribe that is changing the way business banking rolls.
- Every atom of your work will impact the way millions of businesses are run.
- You will work with some of the brightest minds who will celebrate your quirks.
- You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.
Marketing Analyst
Posted today
Job Viewed
Job Description
The Offer
- Flexible working options
- Excellent career development opportunities
- Opportunity to make a positive impact
The Job
We are looking for an early-career Marketing Analytics Analyst to support our marketing analytics projects and collaborate with external agencies. The ideal candidate will assist in analyzing media mix modeling (MMM) outputs, preparing clear presentations, and helping translate data findings into actionable business strategies. You will work closely with teams across the company, gaining hands-on experience in project coordination and marketing analytics.
Key Responsibilities
- Support the analysis of marketing mix modeling (MMM) outputs in collaboration with external agency teams.
- Assist in preparing presentation materials and comprehensive reports for internal teams and leadership.
- Contribute to meetings with agencies and internal stakeholders to review findings and recommendations.
- Participate in the quality review of data and outputs from MMM and other analytics projects.
- Help translate complex data into understandable results and simple recommendations for business and marketing teams.
- Stay updated with tools and trends in marketing analytics and contribute ideas for improving practices.
- Coordinate with team members to track and meet project timelines and deliverables.
- Assist in conducting basic analytics on brand and marketing expenses under guidance from senior team members.
The Profile
- 2+ years of experience in marketing analytics, advertising analytics, or a similar field.
- Exposure to collaborating with agencies on analytical or research projects.
- Must have worked on the Neilson tool/project/data.
- Familiarity with media mix modeling (MMM) concepts or experience working on related projects is a strong plus.
- Proficiency in PowerPoint and one or more data visualization/reporting tools (Tableau, Power BI, or similar).
- Basic experience in handling and analyzing large datasets using Excel or other software.
- Strong analytical and problem-solving skills, with the ability to draw insights from data.
- Good project coordination and time management skills.
The Employer
Our client aspires to be your one-stop shop for all your software development needs. As a start-up, the ideal destination for your technical requirements that has ties with major technological leaders. Their process of learning about your needs, identifying the best solutions, executing them flawlessly with effectiveness in execution is what makes us stand out. Our services include IT Services, HR Services and Management and Business Consulting.
Marketing Analyst
Posted today
Job Viewed
Job Description
This role is for one of Weekday’s clients
Salary range: Rs - Rs (ie INR 8-12 LPA)
Min Experience: 3 years
Location: Bengaluru
JobType: full-time
Requirements
Key Responsibilities
- Analyze data across CRM, paid ads, social, and web analytics to uncover trends and performance insights
- Use AI-powered tools (e.g., ChatGPT, GenAI dashboards, automation platforms) to enhance reporting, forecasting, and analysis
- Build and automate dashboards to track KPIs, campaign effectiveness, and ROI
- Conduct market and competitor research using both traditional and AI-enhanced approaches
- Drive customer acquisition, retention, and engagement strategies based on data insights
- Collaborate with Content, Product, and Sales teams to align analytics with business goals
- Design and execute A/B tests, run experiments, and support predictive modeling initiatives
What You Bring
- 3+ years of experience in marketing analytics, growth strategy, or business intelligence
- Strong command of tools such as GA4, HubSpot, Tableau, Power BI, or similar platforms
- Proficiency with AI/GenAI platforms for marketing insights and automation
- Ability to extract actionable insights from complex data and translate them into business impact
- Experience building dashboards and reports to support growth and performance tracking
- Excellent communication and collaboration skills
Nice to Have
- Hands-on experience with predictive modeling, segmentation, and personalization using AI
- Familiarity with multiple digital marketing channels (SEO, SEM, email, paid ads, social)
- Knowledge of marketing automation and attribution modeling tools