14 Marketing Analytics jobs in Bengaluru

Job Overview:

We are seeking a data-focused and detail-oriented Lead - Marketing Analytics to support the marketing operations and revenue growth functions in a dynamic SaaS environment. Reporting to the Senior Manager - Marketing Operations & Revenue Growth, this role will be responsible for executing data analysis, maintaining marketing dashboards, and providing actionable insights to enhance campaign performance and drive revenue impact.

Key Responsibilities:

1. Data Analysis & Reporting:

• Execute data analysis to provide insights on funnel performance, campaign effectiveness, and key marketing metrics including MQLs, SQLs, CAC, and conversion rates.

• Develop and maintain marketing dashboards using tools like Tableau, Power BI, or similar platforms.

1. Data Integrity & Compliance:

• Assist in the management and maintenance of the marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations.

1. Lead Scoring & Routing:

• Support the implementation and maintenance of lead scoring and routing frameworks to optimize funnel performance and lead management.

1. Campaign Performance Analysis:

• Analyze marketing campaign data to identify trends, patterns, and opportunities for optimization.

• Provide reports and data-driven recommendations to the Senior Manager to drive marketing investment impact.

1. Collaboration & Reporting:

• Work closely with cross-functional teams including Sales, Product, and Marketing to align data insights with revenue objectives.

• Prepare periodic performance reports and presentations for the Senior Manager, highlighting key insights and recommendations.

1. Process Improvement & Automation:

• Identify opportunities for process automation and data integration to streamline marketing analytics operations.

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.

• 5+ years of experience in marketing analytics, data analysis, or marketing operations in a SaaS or tech-driven environment.

• Proficiency in data analysis and visualization tools (e.g., Tableau, Power BI, Excel).

• Experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo).

• Strong analytical and quantitative skills with attention to detail.

• Excellent communication and reporting skills.

• Ability to manage multiple data projects with a focus on accuracy and timely delivery

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

Job Description

Director, Marketing Analytics

Who We Are:

Saks is a world-renowned luxury ecommerce destination. The company’s unique approach combines a focus on the digital customer experience with a strong connection to a network of extraordinary stores that extends that seamless experience into the real world. 

On its website and app, Saks offers an unparalleled selection of curated merchandise across fashion for women and men, beauty, jewelry, home décor and more. In addition to the shopping experience, customers come to Saks for inspiring editorial content, access to digital stylists, lifestyle experiences and other world-class services. The company is currently in the midst of a dramatic expansion, driven by significant enhancements to its platforms and offerings, with the goal of becoming the preeminent destination for luxury internationally.

Role Summary:

The Director, Marketing Analytics will lead corporate marketing planning and analytics for the integrated marketing team with the delivery of annual plan, quarterly planning and reporting, and daily sales and promotion analysis. Key deliverables are the maintenance and communication of accurate and timely marketing calendars and marketing reports.Contribute to the implementation of the corporate and business marketing strategies and plan to ensure flawless execution, on time and on budget. Focus on providing best in-class support to Analytics teams by managing priorities through effective communication and business benefit estimation. The team will also need to be familiar with Adobe Analytics and our website data implementation to effectively leverage all critical data sources available for analyses.

Key Qualifications:

·Bachelor’s/Master’s degree in Data Science, Computer Science, Statistics, or related field.

·Proven experience (10+ years) in leading analytics and data science teams, preferably in the retail or luxury fashion industry.

·Proven expertise in establishing and building analytics across different retail functions. This will involve proposing org designs, POC ideation and implementation and strategic influencing of stakeholders.

·Strong expertise in advanced analytics, machine learning, predictive modeling, and data visualization.

·Proficiency in programming languages such as Python, R, or SQL, and experience with data management platforms (e.g., Hadoop, Spark).

·Excellent communication, stakeholder management, and strategic planning skills.

·Ability to thrive in a fast-paced, dynamic environment and drive results through collaboration and innovation.

Role Description:

·As the Director of Analytics and Data Science, you will play a pivotal role in shaping our data consumption and analytics strategy by driving actionable insights to optimize business performance and customer satisfaction. 

·The role holder will lead a current team of ~20 across Data Sciences, Marketing Measurement Acceleration and Business Analytics, based in Bangalore. 

·The role will be responsible for building new capabilities across marketing technology and enhance the scope of the current teams outside the Marketing organization through stakeholder alignment. 

·This role will be responsible for establishing analytics as a capability across Saks by strategically influencing stakeholders in the form of socializing use cases and proof-of-concept (POC) ideas. 

·Reporting directly to the VP, India operations and to AVP, Analytics based in the United States, you will lead a talented team of analytics professionals and collaborate closely with cross-functional teams to deliver innovative solutions.

·Data Governance: Establish and maintain robust data governance frameworks, ensuring data integrity, privacy, and compliance with regulatory standards.

·Continuous Improvement: Drive continuous improvement initiatives, measure performance metrics, and implement best practices to drive efficiency and effectiveness.

·Leadership: Provide strategic direction and leadership to the analytics and data science teams, fostering a culture of innovation, collaboration, and excellence.

·Data Strategy: Develop and implement data strategies aligned with business objectives, leveraging advanced analytics, machine learning, and AI to drive competitive advantage.

· Team Management: Build and mentor a high-performing team of data scientists, analysts, and engineers, ensuring their professional growth and success.

· Stakeholder Collaboration: Collaborate with senior leadership, department heads, and external partners to understand business needs, identify opportunities, and deliver actionable insights.

· Technology Integration: Evaluate and integrate cutting-edge technologies and tools to enhance analytic capabilities, automate processes, and improve decision-making.

·Data Governance:Establish and maintain robust data governance frameworks, ensuring data integrity, privacy, and compliance with regulatory standards.

·Continuous Improvement: Drive continuous improvement initiatives, measure performance metrics, and implement best practices to drive efficiency and effectiveness.

Job Qualifications

Your Life and Career at Saks:

?Exposure to rewarding career advancement opportunities

?A culture that promotes a healthy, fulfilling work/life balance

?Benefits package for all eligible full-time employees (including medical, vision and dental).

Thank you for your interest in Saks. We look forward to reviewing your application.

Saks provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability

Saks welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Senior Manager , Marketing Analytics (Bangalore)

Introduction to team

A leadership figure dedicated to shared success and committed to achieving excellence, guiding both junior and senior analysts. Manages work across distinct domains and capability areas with clear guidance from senior management, collaborating with senior leaders and stakeholders. Aspires to foster a high-performing and efficiently managed team with a focus on delivering high-quality results. Additionally, consistently offers constructive feedback and mentorship to enhance analytical skillsets within the immediate and broader team.
 

In this role you will:

In this role, you will be responsible for leading a team which automates and extracts trends from our channel performance datasets and transforms them into data products, performance insights, and actionable strategies that improve our channel performance.
You will use analytical thinking and deep knowledge of data to turn complex trends into compelling narratives and recommendations for channel operations. Acting as a key source of truth for all channel performance data-related matters within Marketing Analytics, you will guide the consumption of our in-house measurement to inform marketing partners and shape business decisions.

• Data Analysis & Insights:  Support a large network of stakeholders by analysing attribution and channel operations data to generate insights and explanations for performance trends. Inform the business clearly of the commercial implications of performance changes.
• Self-Service Enablement:  Develop and deliver self-service analytics products for a wide variety of stakeholders to increase the accessibility, speed and simplicity of transforming data trends into commercial insights.
• Data Quality Investigations:  Employ logical thinking and root-cause analysis to distinguish changes in customer behaviour from underlying data quality. Act as the subject matter expert for datasets powering our channel measurement. 
• Project management:  Balance the delivery long-term roadmap deliverables against ad-hoc and high urgency investigations. Identify opportunities to proactively anticipate requests for support. 
• Stakeholder partnership:  Partnering closely with Channel Teams, Finance, and Data Engineering, you will act as the expert mediator between our channel measurement data and the teams that rely on them to understand commercial performance. 

Experience & Qualifications:

• PhD, Masters or Bachelors (pref for Mathematics or Scientific degree) with 4-7 years work experience
  OR 7+ years of experience in a comparable data analytics role with relevant experience
• 2-4 years of managing marketing analytical teams
• Managed or mentored at least 1 Data Scientist I or Data Scientist II
• Strong SQL skills; demonstrated experience of using PySpark / Python to structure, transform and visualize big data, and a willingness to learn new frameworks and languages required for the task
• Deep logical thinking and experience in distilling crisp insights from highly complex datasets. 
• Experience with designing, delivering, and maintaining data visualisations products through tools like Tableau and Power BI. 
• Experience partnering with other teams and disciplines (Finance, Channels, Engineering, etc.) and collaborating with other analytics teams to deliver projects.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the .

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Role- Data/Business Analyst - Marketing Analytics

Experience- 4+ Yrs 

Location - Bangalore

Position Overview: We are looking for a skilled Data/Business Analyst with a strong background in marketing analytics to join our team. In this role, you will analyze marketing data, generate actionable insights, and support data-driven decision-making processes. You will work closely with the marketing, product, and sales teams to drive growth and optimize marketing performance.

Key Responsibilities:

• Collect, clean, and analyze data from various marketing channels (e.g., digital, social media, email, web analytics) to uncover trends, patterns, and insights.
• Develop and maintain marketing dashboards and reports that provide real-time insights into key performance metrics (KPIs) such as ROI, conversion rates, customer acquisition costs, and more.
• Perform deep-dive analysis on marketing campaigns, including A/B testing, segmentation, and cohort analysis, to identify opportunities for optimization.
• Collaborate with the marketing team to design and implement data-driven strategies that enhance customer engagement and drive business growth.
• Monitor and report on the performance of marketing initiatives, providing recommendations for improvements based on data insights.
• Work with cross-functional teams, including product management, sales, and finance, to align marketing strategies with overall business goals.
• Utilize statistical and predictive modeling techniques to forecast marketing outcomes and guide budget allocation.
• Present findings and recommendations to stakeholders, ensuring that insights are clearly communicated and actionable.
• Stay up-to-date with industry trends, tools, and technologies in marketing analytics to continually improve the analytics function.

Required Skills and Qualifications:

• Proven experience as a Data Analyst, Business Analyst, or in a similar analytical role, preferably in marketing analytics in Pharma and Healthcare Domain .
• Knowledge about Omnichannel marketing , Segmentation or Targeting ,Website/web analytics or Digital Marketing
  Patient/HCP engagement analysis ,Marketing mix , Consumer insights or market research.
  
• Strong proficiency in data analysis tools and languages, such as SQL, Python, R, or Excel.
• Experience with data visualization tools like Tableau, Power BI, or Google Data Studio.
• Solid understanding of digital marketing channels and metrics, including SEO, PPC, social media, email marketing, and web analytics.
• Familiarity with web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Strong problem-solving skills and the ability to translate data into actionable insights.
• Excellent communication skills, with the ability to present complex data insights to non-technical stakeholders.
• Attention to detail and a commitment to delivering high-quality work.

About Quation

We specialize in delivering synergistic solutions that enable businesses to make informed decisions. With 200+ years of cumulative experience, our leaders strive to create customized solutions that empower Fortune companies to make better decisions. We deliver tangible and measurable benefits through advanced analytics solutions.
Quation is a forward-thinking organization that is committed to delivering high-quality services to its clients. We are known for our expertise in specialized fields viz. Technology, Supply Chain Analytics, Data Engineering, Data Warehousing, and Marketing Analytics.
Our goal is to help businesses achieve their objective by providing them with the tools, information, and resources that they need to succeed. Quation provides exceptional customer service and builds long-term relationships.
Data is an asset! When harnessed, it effectively enhances performance, fosters efficiency, and accelerates growth in real-time.
At Quation, we believe that the field of analytics is constantly evolving. To stay abreast with the latest trends and technologies, we make significant investments in learning and development.
With deep domain expertise and core technical knowledge, our products and services provide our customers with a vital competitive edge. We create a world where understanding the complex intricacies of businesses becomes easier.
Our USP is our ability to leverage artificial intelligence to help businesses solve complex problems and make data-driven decisions. We analyze vast amounts of data quickly and accurately, providing insights that would be difficult or impossible to obtain through traditional methods.
We help businesses automate processes, improve efficiency, reduce costs, and gain a competitive advantage in the marketplace.

About the role :

You'll lead one or more Analytics PODs to deliver accurate, on-time

marketing performance data across Google & Meta Ads. You'll triage work,

enforce SLAs, mentor analysts, and ship RCA Data Packs (data-only) fast—

while raising the bar on SQL/Python/R automation, reliability, and stakeholder

communication.

What you'll do (Responsibilities)

• Own POD outcomes: triage the queue (Base / Ad-hoc / RCA Data

Pack / Automation), set ETAs, enforce SLAs.

• Lead RCA Data Packs: produce comparatives, movers, and driver

bridges within ≤4 hours of acceptance for data-heavy clients; hand off to

Marketing for narrative/recommendations.

• Drive Marketing strategy and insights to help marketing team

achieve the business goals as set by the clients

• Quality gate: sign-off on accuracy and completeness; run proactive

anomaly detection and issue flags.

• Automation & scale: design/oversee SQL + Python/R workflows

that reduce manual ops and improve run health.

• Stakeholder comms: crisp updates, risks & revised ETAs; weekly

syncs with Marketing POCs.

• Scope control: accept only DoR-ready requests; channel scope

changes into CRs.

What you'll bring (Requirements)

• 3–5 years in marketing analytics/performance analytics; 2–4

years leading analysts.

• Google Ads & Meta Ads expertise: data models, common KPIs

(CPC/CPM/CVR/CPA/ROAS/AOV), attribution nuances is a must

• Strong SQL (window functions, joins, performance tuning)

and Python or R for analysis/automation.

• BI proficiency (Metabase/Looker/Tableau) and Google Sheets for

stakeholder-friendly outputs.

• Leadership & crisp communication: clear triage, sharp status

updates, decisive escalations.

• Bias to action, high ownership, calm under daily cut-offs.

Greetings fro Netsach - A Cyber Security Company.

We are looking for Marketing Data Analyst Contractor. Will work on enabling timely, accurate and actionable reporting for business & operations as well as omni channel marketing.

Job Title: Marketing Data Science & Analytics

Exp: 3+ yrs - 10yrs

Location: Bangalore, Onsite/WFO

Duration: 1yr Contact + Extension

Face to Face Interview is mandatory for final round.

Interested candidates please share your updated resume at and please post netsachglobal.com

Responsibilities:

• Ensuring frictionless creation and delivery of business C marketing operations reporting at varying cadences (e.g., daily, weekly, monthly etc)
• Building and maintaining the Omni-channel Marketing Insight hub
• Continuously improving and evolving the above.
• Partnering with the Omni-channel marketing team to ensure usability, making recommendations, and overseeing ongoing optimization

Qualifications:

• 3+ years of experience in SL with strong knowledge in it
• Strong working understanding of spreadsheets (Excel, Google Sheets)
• Fluent with data visualization tool such as tableau with 2+ years of experience in it
• Understanding of core marketing principles and multi-channel marketing campaigns (email, web, paid, in product, etc.)
• Experience working on a marketing team
• Passionate about informing actionable insights using data and analytics
• An eye for the nuances in data and strong A skills
• Proactive thinker C self-starter
• Familiarity with task management tools like Jira, Monday, etc

Thank You

Emily Jha

Netsach - A Cyber Security Company

Greetings fro Netsach - A Cyber Security Company.

We are looking for Marketing Data Analyst Contractor. Will work on enabling timely, accurate and actionable reporting for business & operations as well as omni channel marketing.

Job Title: Marketing Data Science & Analytics

Exp: 3+ yrs - 10yrs 

Location: Bangalore, Onsite/WFO

Duration: 1yr Contact + Extension

Face to Face Interview is mandatory for final round.

Interested candidates please share your updated resume at and please post netsachglobal.com

Responsibilities:

• Ensuring frictionless creation and delivery of business C marketing operations reporting at varying cadences (e.g., daily, weekly, monthly etc)
• Building and maintaining the Omni-channel Marketing Insight hub
• Continuously improving and evolving the above.
• Partnering with the Omni-channel marketing team to ensure usability, making recommendations, and overseeing ongoing optimization

Qualifications:

• 3+ years of experience in SL with strong knowledge in it
• Strong working understanding of spreadsheets (Excel, Google Sheets)
• Fluent with data visualization tool such as tableau with 2+ years of experience in it
• Understanding of core marketing principles and multi-channel marketing campaigns (email, web, paid, in product, etc.)
• Experience working on a marketing team
• Passionate about informing actionable insights using data and analytics
• An eye for the nuances in data and strong A skills
• Proactive thinker C self-starter
• Familiarity with task management tools like Jira, Monday, etc

Thank You 

Emily Jha

Netsach - A Cyber Security Company