2197 Marketing Automation Managers jobs in Bengaluru

Martech Technical Architect Job Description

Summary:

The Marketing Technology (Martech ) Technical Architect is responsible for providing technical leadership during HCL Unica software implementations, upgrades and workshops. The Architect will facilitate solution definition, design and implementation.

The Architect will technically supervise the installation, upgrade, configuration, integration and performance tuning across the HCL Unica Suite: Campaign, Interact, Contact Optimization, Plan, Journey, Deliver & Link.

Knowledge and experience with the supporting third-party components including web application layer, database and operating systems is required. Cloud Native experience across Helm Charts, Docker Containers and Kubernetes Clusters, as well as Cloud Hosted databases and knowledge of OpenShift is a plus.

This position requires the ability to work independently, take accountability for solution services and delivery, and function as a team member with both colleagues and clients.

Experience:

Qualified candidates should have 15+ years of experience and a demonstrated track record in solution design, integration, technical configuration, installation and trouble-shooting of Marketing Automation Frameworks like Unica, Adobe, Braze, Salesforce, etc. The role requires a 4-year university degree.

Responsibilities:

Qualified candidates are responsible for implementation of the HCL Unica Suite, including: Campaign, Interact, Contact Optimization, Plan, Journey, Deliver & Link:

1. Lead Unica services customer engagements providing solutions, specifically facilitating client-facing activities related to requirements and design for solution definition, proposal and client acceptance.
2. Document, present and gain client acceptance of proposed Unica marketing solutions (e.G., requirements documentation, design/architecture documents and associated diagrams).
3. Perform and/or support product configuration, unit, system, acceptance and performance testing.
4. Perform and/or support product configuration asset migration across installations, including production deployment and go-live.
5. Provide guidance and enablement to client technical staff in the maintenance and configuration of the Unica products, as well as supporting architecture components (e.G., WebSphere/Web Logic/Tomcat, JBoss, databases and file systems,) and associated environmental maintenance activities (e.G., backup and recovery).
6. Design integrations between Unica products and third-party applications.
7. Installation, architectural design, performance/scalability, and hardware sizing for Unica product installations and upgrades to address requirements relative 3-tier architectures, network, security, high availability, web/application server clustering, virtualized environments, database connectivity.
8. Perform product installations and upgrades, including self-sufficiency in installation and configuration of WebLogic, WebSphere, Tomcat and/or JBoss
9. Lead and/or direct client staff in relational database creation, table, view and index creation, SQL script development, execution and query performance tuning for DB2, Oracle, MS SQL Server, MariaDB, PostgreSQL and/or HCL OneDB. Qualified candidates can configure SQL clients for access to all of the above primary relational databases. Preferred candidates also must be experienced in the above in Big Data platforms, including Hadoop, Teradata and Netezza and/or Cloud Hosted databases like Snowflake, Google BigQuery, Redshift and/or Actian Avalanche
10. Perform initial system administration activities in Microsoft Windows, RedHat Linux, AIX operating systems, including system monitoring and configuration utilities, as well as associated batch or shell scripting and execution techniques.
11. Apply common data modeling, design, and documentation techniques (e.G., Entity Relationship Diagrams (ERDs), data dictionaries, Visio diagram views).
12. Perform Java API program design, development, unit test and execution.
13. Candidates with Interact experience (real-time inbound) also implement integrations utilizing SOAP, Java, REST-like APIs, including design of message sequence diagrams between calling systems and Interact.
14. Cloud Native experience – Helm Charts, Docker Containers and Kubernetes Clusters as well as Cloud Platform: GCP, AWS, Azure and OpenShift is a plus
15. Experience installing Kafka and Kafka integrations is a plus
16. OpenShift experience
17. Build intellectual capital to be used as accelerators for solution delivery, and enablement.
18. Assist with product and services sales opportunities.

Products:

Preferred: experience with HCL Unica Suite, including Campaign, Interact, Contact Optimization, Plan, Collaborate Journey, Deliver & Link. All were formally branded Affinium or IBM

OR

Experience with other Marketing Automation Platforms like Salesforce or Adobe.

Travel: 30 to 50% +/- travel required

Location: India based

Compensation:

Base salary, plus bonus

We are seeking a HubSpot Operations Manager to lead and optimize our use of HubSpot across Marketing, Sales, and Service Hubs . This role will serve as the HubSpot subject-matter expert, responsible for designing, implementing, and maintaining workflows, pipelines, campaigns, and reporting dashboards that support the entire customer lifecycle. The ideal candidate has a deep understanding of HubSpot’s Marketing, Sales, and Service Hubs , hands-on technical expertise, and the ability to collaborate across Product, Engineering, and Analytics to ensure adoption, governance, and business impact.

KEY RESPONSIBILITIES:

• Own day-to-day administration and optimization of HubSpot Marketing, Sales, and Service Hubs .
• Design and optimize automated workflows for lead nurturing, deal pipelines, ticketing, and customer journeys .
• Partner with Marketing, Sales, and Customer Success teams to define requirements and implement scalable solutions.
• Ensure data hygiene, governance, and alignment across HubSpot and integrated systems (CRM, analytics, product databases).
• Collaborate with Engineering to maintain HubSpot integrations with internal systems and analytics platforms.
• Partner with Analytics to define campaign attribution, funnel reporting, and performance dashboards across the customer lifecycle.
• Serve as primary liaison with HubSpot support and account teams, managing escalations, monitoring outages, tracking releases, and ensuring timely resolution of issues.
• Train and support team members across Marketing, Sales, and CS on best practices and new HubSpot features.
• Act as the internal advocate for HubSpot adoption and cross-Hub governance .

PREFERRED QUALIFICATIONS & REQUIRED SKILLS:

• 5–8 years overall experience in Marketing Operations, Revenue Operations, Marketing Technology, or CRM administration.
• Minimum 3 years of direct, hands-on HubSpot expertise spanning Marketing, Sales, and Service Hubs .
• Strong understanding of deal pipelines, service ticketing, lead scoring, marketing automation, and campaign attribution .
• Experience managing HubSpot support/vendor relationships (outages, releases, escalations).
• Knowledge of data governance, segmentation, and lifecycle management.
• Comfort working cross-functionally with Marketing, Sales, Customer Success, Product, Engineering, and Analytics.
• HubSpot certifications (Marketing Hub, Sales Hub, Service Hub, RevOps) strongly preferred.
• Strong analytical mindset and problem-solving skills.

GOOD TO HAVE

• Experience with multi-product SaaS environments.
• Familiarity with SQL, data warehouses (e.G., Redshift), or BI tools.
• Exposure to compliance, tax, or trucking industry (bonus but not required).

PERKS OF JOINING:

• Be the HubSpot champion shaping how Marketing, Sales and Service Teams operate at scale.
• Work cross-functionally across the entire customer lifecycle.
• Join a company in high growth mode, building the Truckopedia brand and ecosystem.
• Opportunity to evolve this role into a broader Marketing Operations leadership position.

The Culture: most companies talk about their values, we live them.

• Supportive Culture: We value teamwork, mentorship, and professional development, and we show it by providing top-notch employee experience and training programs, and incentivizing team growth.
• Work-Life Balance: We support a hybrid work model and encourage our employees to create a healthy balance between personal and professional life.
• Rewards and Recognitions: Competitive compensation, annual and spot bonuses, and a focus on recognizing hard work with well-earned rewards are part of our DNA.
• Innovative Work: Contribute to cutting-edge solutions for e-commerce and SaaS businesses.

The Work: stability of a market leader with the hunger for innovation and growth of a start-up

• Impactful & Broad Role: You will have a seat at the table when it comes to key management decisions, drive critical marketing strategy and decisions, and have a voice in key product and user experience decisions.
• Growth Opportunities: Learn and grow from market veterans, take advantage of a fast-paced, collaborative environment, and enjoy the ability to move up the ladder when you earn it.
• Competitive Benefits: Access comprehensive insurance for health (incl. parents), life and personal accident.

ABOUT SILVERMINE GROUP:

Silvermine Group is the largest & most trusted provider of regulatory compliance services for the heavy trucking and transportation industries. Our compliance automation platform is secure, cloud-based, and certified by the IRS - helping over 100,000 customers every year file federally required documents - such as IRS Form 2290, Form 8849, and MCS-150 - accurately, securely, and on time. Our technology, highly skilled customer support, and relentless focus on product improvement and growth ensures that our customers’ equipment stays on the road and their businesses keep humming.

Website: Silvermine Group Products: eform2290 and emcs150

Apply on : Location: Bangalore

At PwC, our people in customer consulting specialise in providing consulting services focused on customer-related strategies and initiatives. These individuals analyse client needs, develop customer-centric solutions, and offer guidance and support to help clients enhance their customer experience and drive business growth. In customer marketing at PwC, you will specialise in providing consulting services focused on customer-centric marketing strategies. You will analyse customer behaviour, develop targeted marketing campaigns, and offer guidance and support to help clients optimise their marketing efforts, improve customer engagement, and drive revenue growth.

The Commercial & Service Excellence platform helps clients transform how they engage, sell to, and serve their customers through strategy, operations, and technology. From optimizing go-to-market strategies to delivering and managing Salesforce and Dynamics platforms, the offering enables end-to-end commercial transformation. Whether modernizing sales, marketing, e-commerce or customer service functions, Commercial and Service Excellence equips teams to create connected customer experiences, drive revenue growth, and sustain performance through managed services.

Our Sales, Service & Marketing practice team, which is part of CSX, focuses on modernizing commercial functions across marketing, sales, and service to drive profitable growth and customer engagement. Combines strategy, operations, and technology—including Dynamics, enabling apps, and contact center platforms—to transform how clients activate and scale in the market.

OFFERING OVERVIEW: MARKETING & COMMERCE TECHNOLOGY ENABLING APPS
This is a role focused on enabling marketing strategies through technology platforms. The consultant supports the implementation, configuration, and optimization of MarTech offerings like Marketing & Digital Commerce with tools such as Adobe, Salesforce.

Knowledge Preferred
POSITION REQUIREMENTS –
Experienced Associate
/ Senior Associate
We are looking for highly motivated and skilled professionals to join our Marketing & Commerce consulting team. This is a hands-on consulting role suited for individuals who possess both strategic thinking and platform acumen in the marketing technology (MarTech) landscape. Ideal candidates will have strong consulting experience, a deep understanding of any of the marketing platforms (Adobe, Salesforce, etc.), and a passion for driving impactful digital transformation in marketing organizations.

• Partner with clients to assess their marketing goals and deliver solutions across marketing platforms.
• Design and implement MarTech solutions using platforms like Adobe Experience Cloud, Salesforce Marketing Cloud, Oracle Marketing, or others.
• Configure platform components and define functional/technical requirements aligned with best practices.
• Serve as a subject matter expert across one or more of the four core MarTech pillars:
• Web Content Management Systems (WCM/CMS)
• Customer Data Platforms (CDP)
• Marketing Automation Platforms (MAP
• Analytics & Insights
• Collaborate with cross-functional teams (strategy, creative, data, and technology) to deliver end-to-end marketing capabilities.
• Contribute to proposals, platform assessments, roadmap development, and digital transformation strategies.
• Guide junior team members and contribute to knowledge-sharing and upskilling initiatives within the practice.

Skills Preferred
Candidates should be able to demonstrate extensive customer transformation consulting abilities within a project team that includes the following:

• Relevant experience in a consulting or client-facing role, ideally within a Marketing & Commerce context.
• Strong knowledge of Data platforms, marketing platform automation, segmentation, personalization, and customer lifecycle strategy.
• Acquisition, cleaning and structuring data from multiple sources to uncover trends and insights that will guide customer strategy
• Conducting industry research and analyzing customer data to identify key segments and defining segmented pricing structure, pricing policies to enable optimal value capture for clients
• Experience with GenAI tools to assist in creating campaign briefs, email copy, social media posts, and dynamic ad variants at scale
• Interpreting data, analyzing results
• Researching and analyzing pertinent client, industry, and technical matters, including leveraging the ability to problem-solve, prioritize, and manage multiple tasks simultaneously for self and others.
• Strong communication skills (written and oral), Including client communication
• Knowledge of Python / SQL is a plus
• Hands-on experience and deep configuration knowledge in at least one major marketing platform such as:
• Salesforce (Data Cloud, Marketing Cloud, etc.)
• Adobe (AEM, CDP, Marketo, Target, Analytics, etc.)
• Familiarity with platform capabilities, integrations, APIs, and performance optimization.
• Strong analytical and problem-solving skills with a proactive, results-driven mindset.
• Business Analyst (BA) experience and certifications in configuring MarTech platforms would be a plus
• Excellent communication and stakeholder management skills.
• Ability to collaborate with cross-functional teams, such as sales, marketing, and finance, to gather input, align pricing strategies with business objectives, and drive consensus in decision-making processes.
• Leveraging customer centric solutions knowledge and skills, especially as it relates to project management, project facilitation, and the development of client deliverables

Educational Background
MBA in Marketing / Strategy/ Analytics from a premier B-School
B.Tech/BE in Engineering, Technology, or a related field
Additional Information

• Travel Requirements: Travel to client locations may be required as per project requirements.
• Experience: 2-5 years (Experienced Associate) / 5-8 years (Senior Associate) of prior relevant work experience in a Marketing or Marketing Technology or marketing Commerce role in management consulting or similar multinational environment will be a bonus

Job Description

Role Summary:

In this role, you will be responsible for digital marketing analytics, particularly ownership of Adobe Analytics platform and the use of adobe analytics to analyze website and app performance, feature benefits analyses, track and monitor campaign KPIs and enable self-serve consumption across marketing and merchandising teams. The candidate will own communications with internal stakeholders (growth, category growth, retention, product, content, analytics and data) to support reporting needs, including defect identification and resolution, clickstream data analysis, setting up and automating dashboards and vendor feeds, and establishing KPIs. This person will showcase a product mindset and also manage on-site data flows to media vendors via Tealium (both client side and server side) and will work with vendors through enhancements, testing, and defect resolution.

Qualifications:

? Bachelor’s degree, preferably in Business, Marketing or a quantitative field like Economics, Mathematics or Statistics
? 1-2 years hands-on experience with Adobe Analytics and related products (Adobe Launch, Adobe Target,
Tealium etc.)

? Strong understanding of web analytics concepts, including data capture methodologies, segmentation, conversion tracking, and data governance
? Pro Adobe Analytics user who is an expert in creating Analytics dashboards & metrics, providing insights based on Analytics data, and familiar with data warehouse and data feed jobs, data integrations etc.
? Experience in creating spec documents for tracking implementation and testing for development teams
? Experience to scope and implement technical tracking requirements (pixels, URL tracking, etc) by self or in partnership with technology teams.
? Experience in Adobe Target and Adobe Experience Platform
? Knowledge of tag management systems (such as Google Tag Manager or Tealium), as well as the ability to troubleshoot issues related to tag implementation and data quality.
? Experience with command-line statistical analysis software (e.g. Python or R), SQL (analytic functions, subqueries, window functions, etc), Snowflake, DBT
? Strong communication and collaboration skills, with proven ability to establish trusting relationships with internal and external partners
? (Bonus) experience in SQL, JavaScript, Jquery and QA tools like Charles, tag management like Tealium
? (Bonus) experience in Analytics Raw data (click stream data), user Analytics data in creating dashboards in Looker or similar BI tools

Role Description:

? In this role, you will be responsible for digital marketing analytics, particularly Adobe Analytics and the use of adobe analytics to analyze website and app performance, feature benefits analyses, track and monitor
campaign KPIs and enable self serve consumption across marketing and merchandising teams
? Provide leadership for digital transformation across the organization by leveraging new cloud technologies and existing enterprise technologies
? Collaborate with internal stakeholders to independently identify defects, develop tracking requirements, conduct analyses, create dashboards reports, and establish KPIs and related metrics for site features, enhancements, and redesigns.
? Manage and execute end-to-end vendor tag and API planning, implementation, and enhancements for media vendors, while adhering to tag management best practices and staying up-to-date with media measurement trends and privacy / governance requirements
? Own bot identification and suppression for Adobe Analytics to maintain the validity of site metrics. Act as point person for collaboration with the Fraud and Information Security teams to suppress and prevent future bot attacks on our site.
? Answer key business questions through statistical analyses, reporting and dashboards using analytics tools available to the teams (SQL, R, Python, Excel, Adobe Analytics) & Prepare executive-ready presentations summarizing findings and recommendations, and automate reports and dashboards that the organization finds valuable
? Demonstrate product mindset to understand business needs and come up with scalable engineering solutions
? Use Charles Debugger and Tealium Event Stream to QA and debug the website and mobile app, and use these tools to assist with QA for regular code releases with Tech.
? Lead as-needed training to the wider organization on the tools we manage, keep up-to-date with Web Analytics, Digital Measurement, and Ad tech best practices, announcements, and industry research.

? Run all business and technical aspects of Adobe Analytics including documentation, maintenance, and management of administrative functions re: Adobe, and stay informed of all external changes that affect measurement like privacy laws, browser changes, etc

Job Qualifications

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Gurugram, Haryana, India; Bengaluru, Karnataka, India.

• Bachelor's degree in Computer Science, or a related technical field, or equivalent practical experience.
• 6 years of experience as a Technical Pre Sales Engineer in a Cloud Computing or a Marketing/Advertising software company in a customer-facing role.
• Experience in data and analytics with Cloud technologies like BigQuery, etc.

• Experience with one or more public cloud platforms such as data and analytics platforms.
• Experience working in the marketing technology space including solutions for first-party data integration, customer data platform, single view of customer, churn, Lifetime Value (LTV) prediction and personalization.
• Knowledge of tools like Google analytics, Google marketing platform, Ads Data Hub or platforms from SFDC.

The Google Cloud Platform team helps customers transform and build what's next for their business — all with technology built in the cloud. Our products are engineered for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. Our teams are dedicated to helping our customers — developers, small and large businesses, educational institutions and government agencies — see the benefits of our technology come to life. As part of an entrepreneurial team in this rapidly growing business, you will play a key role in understanding the needs of our customers and help shape the future of businesses of all sizes use technology to connect with customers, employees and partners.

As a Customer Engineer in Marketing Technology (MarTech), you will work with the Sales team to help customers and partners understand the value of Google Cloud's marketing technology solutions. You will solve business and technical issues using cloud-based tools for customer data, acquisition, engagement and growth. This role involves working with marketing platforms and may require travel to customer sites and events.Google Cloud accelerates organizations' ability to digitally transform their business with the best infrastructure, platform, industry solutions and expertise. We deliver enterprise-grade solutions that leverage Google's cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

• Engage with Chief Marketing Officer (CMOs), Chief Data Officer (CDOs), and Chief Information Officer (CIOs) in a trusted advisor capacity, leveraging expertise in MarTech to influence their approach of solving for business and campaign objectives like business, volume, awareness, leads, consideration, conversion, app installs, etc.
• Inspire customers and peers to solve difficult marketing technology issues by applying solutions and technical expertise across marketing, data analytics and cloud while identifying key opportunities, objections and strategies to overcome technical blockers.
• Collaborate with customers to demonstrate and prototype first-party data integration using Google analytics, Google marketing platform, Google cloud based marketing tools, while guiding them towards scalable solutions.
• Build accelerators for marketing technology solutions separately and collaborate with teams across data, analytics, Independent Sales Vendor (ISV), Google Ads, gTech, product management, and other specialists to drive implementation.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

About Eternz:

Eternz is on a mission to redefine how India buys, experiences, & falls in love with jewelry. With

150+ premium brands live & fresh Pre-Series A funding from marquee investors, we’re India’s #1

jewelry marketplace in a $94B+ category that’s racing online.

Position Overview:

As a Digital Marketing Manager specializing in the Jewelry category, you will be responsible getting

quality traffic to the website/mobile and CAC is the core metric. You will be closely working with the

founder to strategize Marketing Campaigns across channels.

Core Responsibilities:

As a Digital Marketing Manager, you will be a core part of our marketing & growth team. Basic

Expectation is that you love spending good amount of time on the ads dashboard, play with it and

optimize campaigns for best ROAS. Your responsibilities will include:

• KPIs include Website/Mobile Conversions, CAC, MAU, DAU, Stickiness, Purchase Cohort

• Planning, executing, measuring, and reporting on performance across categories, brands

and platforms (Meta and Google majorly)

• Accountable for revenue, spends, visits, ROAS and conversion rate

• Utilize strong analytical ability to optimize performance on all channels

• Targeting, segmenting, campaign analysis and cohort analysis

• Coordinate for creative and content direction for all customer touch points

• Identify trends, insights, and new audiences to experiment and run A/B tests with

• Plan and execute launches of new brands and collections

• Collaborate internally with the team and business stakeholders to understand the

business, brands and ideate creative strategies

• Collaborating with agency partners to execute campaigns on (but not limited to) Facebook,

Instagram, Google Display, YouTube, Snapchat, Apple, Programmatic

Desired Qualifications:

• B.Tech, Bachelor's degree in Business Administration, Marketing, or related field;

• 5-8 years’ experience working in Digital Marketing Agencies/Roles in e-commerce

Marketplaces

• Deep understanding of digital environment and tools such as FB ads manager, Google ads,

DV 360

• Up to date with the latest trends and best practices in online marketing and measurement

• Ability to think strategically, analyze data, and drive results.

• Creative thinker with a passion for innovation and continuous improvement.

What is in it for you:

• Very high ownership role in a fast-paced environment

• Closely work with the founder & a super passionate team of people in building Eternz

• Competitive salary commensurate & wealth generation through ESOPs

• Fast career growth & appraisals

• A dynamic and collaborative work environment- No hierarchy/Politics!

• Health insurance

Additional Details:

• We are an early-stage start-up and valuable achievements take time & efforts. And

hence it is a 6 day work week & we strongly believe there is no substitute for hard

work & passion!

• We believe in speaking to customers regularly to build Eternz the right way and in

being hands on with respect to every role

• Location:HSR, Bangalore

Website:

Company Description

With over 50 years of expertise in transforming residential spaces, Vibgyor is dedicated to delivering bespoke, customised designs that reflect your unique style and vision. Specialising in end-to-end turnkey solutions, we seamlessly manage every detail, from concept to completion, ensuring a stress-free experience for our clients. Vibgyor is committed to excellence and innovation in the design industry.

Role Description

This is a full-time on-site role for a Digital Marketing Manager located at New BEL Road, Bengaluru. The Digital Marketing Manager will be responsible for developing and implementing digital marketing strategies, managing social media platforms, generating leads, analyzing web analytics, and overseeing online marketing campaigns. The role involves working closely with the marketing team to drive growth and engagement.

Qualifications

• Years of experience - 3-5 years
• Experience in Social Media Marketing and Lead Generation
• Strong skills in Digital Marketing and Marketing
• Proficiency in Web Analytics
• Excellent strategic thinking and leadership skills
• Ability to work collaboratively in a team environment
• Bachelor's degree in Marketing, Business, or a related field
• Experience in the design or residential transformation industry is a plus