1169 Marketing Automation jobs in Bangalore
Marketing Automation Specialist

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Marketing Automation Specialist
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Position Overview
The Marketing Automation Executive/Associate will support the execution and optimization of automated campaigns across multiple digital channels. Working closely with the Content Amplification and Sales teams , this role will focus on setting up workflows, testing communication, monitoring performance, and ensuring campaigns run smoothly. Preference will be given to candidates with hands-on CleverTap, Meta experience
Key Responsibilities
Campaign Execution & Support
- Assist in creating and launching automation workflows (email, SMS, WhatsApp)
- Manage day-to-day execution of triggered journeys such as welcome series, cart abandonment, reorder nudges, subscription renewals, and loyalty campaigns .
- Ensure campaign assets (copy, creatives, CTAs) are uploaded accurately and on schedule.
Data & Segmentation
- Support segmentation of customer databases within CleverTap for personalized targeting.
- Regularly update and maintain customer lists, ensuring accuracy and hygiene.
- Monitor real-time campaign performance dashboards and flag anomalies.
Testing & Optimization
- Conduct A/B testing on subject lines, creatives, CTAs, and timing.
- Track open rates, CTRs, conversions, and retention metrics; share insights with the Manager.
- Suggest small optimizations to improve campaign effectiveness.
Cross-Team Collaboration
- Work with Brand Managers to ensure campaign content reflects the brand’s voice and guidelines.
- Coordinate with Content Amplification, Sales and Customer Service teams to align retention and reactivation campaigns with promotions and product availability.
Tools & Reporting
- Operate CleverTap, Meta, Instagram, Google Ads, etc. for campaign setup, journey building, and reporting.
- Prepare weekly and monthly reports summarizing campaign outcomes.
- Support integration checks between CleverTap and CRM/eCommerce systems.
Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 1–2 years of experience in marketing automation, CRM, or digital marketing .
- Hands-on experience with CleverTap (preferred).
- Basic knowledge of segmentation, personalization, and campaign workflows.
- Strong attention to detail, accuracy, and organizational skills.
Eagerness to learn and grow into a managerial automation role over time.
Marketing Operations Specialist – Integrations & Automation
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About BrightEdge
BrightEdge is the world's leading enterprise SEO and content optimization platform, trusted by over 1,700 global brands including Microsoft, Adobe, and Netflix. Our AI-powered platform helps enterprises increase organic search traffic, improve content performance, and drive revenue growth through data-driven digital marketing strategies.
Position Overview
Role Overview
We’re looking for a Marketing Operations Specialist – Integrations & Automation to own the integration of Salesforce Marketing Cloud (SFMC) with our global marketing systems and ensure smooth lead data handoffs to Sales .
You’ll streamline automation, optimize data flow, and enhance marketing-sales alignment in a high-performance environment.
What You’ll Do
- Integrate Salesforce Marketing Cloud (SFMC) with CRM and third-party martech platforms.
- Design and maintain API-based and native integrations for data synchronization.
- Manage lead lifecycle workflows – from capture to scoring, routing, and handoff.
- Collaborate with Sales Ops and Demand Gen to improve attribution and funnel visibility .
- Monitor, troubleshoot, and document automation and data flow processes.
- Drive martech evaluations and ensure seamless onboarding into the ecosystem.
- Deliver dashboards, insights, and campaign reports to stakeholders.
What You’ll Bring
- 3–6 years’ experience in Marketing Operations / Marketing Automation / Martech Integrations .
- Proven hands-on experience with Salesforce Marketing Cloud (SFMC) – Journey Builder, Email Studio, Automation Studio, Data Extensions.
- Familiarity with Salesforce CRM, HubSpot, or Marketo .
- Strong grasp of lead scoring, routing, and attribution models .
- Basic SQL or data management knowledge.
- Experience with integration tools (e.g., Mulesoft, Workato, Zapier, Segment, Snowflake) preferred.
- Strong collaboration and problem-solving mindset.
Preferred
- Salesforce Marketing Cloud or CRM certification.
- Experience in B2B SaaS / Enterprise Tech .
- Familiarity with data privacy and governance (GDPR, CCPA).
Compensation
Up to ₹30 LPA (Total CTC)
️ Candidates expecting compensation above ₹30 LPA need not apply.
Why BrightEdge
- Be part of a global martech operations team driving enterprise-scale impact.
- Work with AI-powered SEO and marketing automation technologies .
- Shape the way data connects marketing and revenue in a Fortune 100 ecosystem.
Mandatory Requirements
Manager, Marketing Projects & Workflow Automation

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India Marketing COE - The **India Marketing COE** plays a critical role in scaling global marketing efforts by driving operational excellence, execution support, and data-driven insights across key functions. Our team partners closely with global stakeholders to ensure alignment, speed, and impact.
Rubrik is looking for a strategic and results-oriented **Manager** to lead the planning, execution, and optimisation of marketing workflows and strategic initiatives. This leadership role within the Marketing PMO will oversee project delivery, drive operational efficiency, and ensure alignment with broader marketing and business goals. The ideal candidate brings a strong project management foundation, experience in marketing operations and campaign execution, and a proven ability to lead cross-functional teams through complex initiatives.
You'll be a key driver of marketing process excellence, working closely with stakeholders across teams to deliver impactful outcomes. This position will report directly to the Marketing PMO function and will mentor junior team members while fostering a culture of collaboration and accountability.
**What you'll do:**
+ Lead the end-to-end management of marketing projects and workflows, ensuring timely and successful delivery across initiatives.
+ Lead and manage cross-functional marketing teams, including content, web, creative, digital marketing, social media, and email marketing functions to ensure coordinated execution.
+ Serve as a strategic partner to senior marketing stakeholders, identifying process inefficiencies and driving optimisation opportunities.
+ Establish and evolve project management standards, tools, and best practices within the Marketing PMO function (ex: SOP Library, documentation)
+ Build and manage cross-functional relationships to ensure clear communication, alignment, and delivery of marketing objectives.
+ Proactively identify project risks, develop mitigation strategies, and remove roadblocks that impact progress or outcomes.
+ Monitor project performance, generate insights, and present findings to leadership to guide strategic decision-making.
+ Maintain and continuously improve the marketing knowledge base to reinforce process consistency and operational alignment.
+ Lead and coach a team of project coordinators or specialists, fostering professional growth and strong team performance.
+ Create and deliver high-quality reports, dashboards, and presentations to stakeholders and executives.
**Experience you'll need:**
+ **8-10 years** of project management experience, ideally in Marketing & Sales.
+ Minimum **2-4 years of people management experience** , including leading high-performing teams and managing direct reports.
+ Proven experience managing cross-functional marketing teams, including content, web, creative, digital, social media, and email marketing professionals.
+ Strong understanding of marketing operations, tools, and lifecycle workflows; a broad understanding of the overall marketing function is a strong advantage.
+ Highly organised, detail-oriented, and analytical, with a passion for building efficient processes and scalable systems.
+ Excellent leadership, interpersonal, and communication skills; able to influence across levels and functions.
+ Proficient in project management tools such as Asana, JIRA, GSuite; familiarity with marketing automation systems is a plus.
+ Experienced in Agile, Scrum, or other project management methodologies.
+ PMP, CSM, or similar certifications are a strong advantage.
**Location & Work Hours**
+ **Location:** Bengaluru, Karnataka (Hybrid)
+ **Work Hours:** 2 PM - 11 PM IST.
**Join Us in Securing the World's Data**
Rubrik (RBRK), the Security and AI company, operates at the intersection of data protection, cyber resilience and enterprise AI acceleration. The Rubrik Security Cloud platform is designed to deliver robust cyber resilience and recovery including identity resilience to ensure continuous business operations, all on top of secure metadata and data lake. Rubrik's offerings also include Predibase to help further secure and deploy GenAI while delivering exceptional accuracy and efficiency for agentic applications.
Linkedin ( | X (formerly Twitter) ( | Instagram ( | Rubrik.com
**Inclusion @ Rubrik**
At Rubrik, we are dedicated to fostering a culture where people from all backgrounds are valued, feel they belong, and believe they can succeed. Our commitment to inclusion is at the heart of our mission to secure the world's data.
Our goal is to hire and promote the best talent, regardless of background. We continually review our hiring practices to ensure fairness and strive to create an environment where every employee has equal access to opportunities for growth and excellence. We believe in empowering everyone to bring their authentic selves to work and achieve their fullest potential.
**Our inclusion strategy focuses on three core areas of our business and culture:**
+ Our Company: We are committed to building a merit-based organization that offers equal access to growth and success for all employees globally. Your potential is limitless here.
+ Our Culture: We strive to create an inclusive atmosphere where individuals from all backgrounds feel a strong sense of belonging, can thrive, and do their best work. Your contributions help us innovate and break boundaries.
+ Our Communities: We are dedicated to expanding our engagement with the communities we operate in, creating opportunities for underrepresented talent and driving greater innovation for our clients. Your impact extends beyond Rubrik, contributing to safer and stronger communities.
**Equal Opportunity Employer/Veterans/Disabled**
Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
EEO IS THE LAW ( OF EMPLOYEE RIGHTS UNDER FEDERAL LABOR LAWS
Digital Marketing Specialist

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Standard (Mon-Fri)
**Environmental Conditions**
Office
**Job Description**
When you're part of the team at Thermo Fisher Scientific, you'll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you'll be supported in achieving your career goals.
**Location/Division-Specific Information**
Bangalore
**How will you make an impact?**
In this position, you will be part of the CMD Paid Media team. You will be part of a team that are responsible for creating, building and maintaining best-in-class global marketing journeys across digital media channels. This position will provide day-to-day support, collaborate with partners as needed during planning and execution, and provide insight into opportunities to optimize campaigns and processes.
**What will you do?**
+ Provide administrative and operational support to the Digital Marketing Team
+ Coordinate digital marketing campaigns/tactics such as marketing database entries, workflow scheduling, scheduling media campaigns, supporting various tactic types into market
+ Management of the end-to-end invoicing process for paid media vendors ensuring budget accuracy
+ Evaluate and monitor campaign/tactic performance with the ability to provide insights.
+ Troubleshoot marketing database management (general system issues and business partner system questions).
+ Participate and communicate in business partner meetings regarding digital marketing campaigns.
+ Document training materials and SOPs as needed
**How will you get here?**
+ Bachelor's degree in a relevant field
+ Minimum of 1-3 years related experience (digital campaign management, integrated marketing across search, paid media, email, web, social, customer service, sales, events, onsite stores)
**Knowledge, Skills, Abilities**
+ Ability to work successfully with remote teams (virtual team environment)
+ Thorough with strong organizational skills, able to thrive under tight deadlines and perform multiple tasks effectively and concurrently
+ Strong written and verbal communication skills, as well as proofreading skills
+ Experience working within Digital Marketing systems, i.e. Workfront, AEM, Google, Social Media platforms
+ Moderate proficiency using Excel, PowerPoint and Microsoft Teams
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.
**Benefits:**
We offer competitive remuneration, annual incentive plan bonus scheme, healthcare, company pension/retirement, and a range of employee benefits! Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform critical job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Digital Marketing Specialist
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Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies across various platforms, including social media, email, and search engines.
- Manage and grow the company's social media presence (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
- Create engaging and compelling content (text, image, video) for social media posts, ads, and website.
- Plan and execute paid advertising campaigns (e.g., Google Ads, Facebook Ads) to drive traffic and conversions.
- Monitor campaign performance, analyze data, and provide regular reports with insights and recommendations for optimization.
- Conduct keyword research and implement SEO best practices to improve website visibility.
- Manage and optimize e-commerce product listings and promotions.
- Engage with online communities and respond to customer inquiries and comments.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with design and content teams to ensure brand consistency and campaign effectiveness.
- Proven experience (3+ years) in digital marketing, with a strong focus on e-commerce and social media management.
- Demonstrated success in developing and executing social media campaigns and paid advertising initiatives.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
- Solid understanding of SEO, SEM, and content marketing principles.
- Excellent written and verbal communication skills, with a talent for creating engaging copy.
- Creative thinking and problem-solving abilities.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is highly desirable.
- Bachelor's degree in Marketing, Communications, or a related field is preferred.
- A portfolio showcasing successful digital marketing campaigns is a strong asset.
Digital Marketing Specialist
Posted 10 days ago
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Key Responsibilities:
- Develop and implement comprehensive digital marketing campaigns across multiple channels.
- Manage and optimize social media profiles (e.g., Facebook, Instagram, LinkedIn, Twitter) to increase engagement and follower growth.
- Create compelling and relevant content for social media posts, blog articles, and email newsletters.
- Plan and execute search engine optimization (SEO) strategies to improve search engine rankings.
- Manage paid advertising campaigns (PPC) on platforms like Google Ads and social media, monitoring budget and performance.
- Analyze website traffic and user behavior using tools like Google Analytics to identify trends and insights.
- Develop and execute email marketing campaigns to nurture leads and engage existing customers.
- Collaborate with the design and content teams to ensure brand consistency and message effectiveness.
- Monitor industry trends and competitor activities to identify new opportunities.
- Track and report on key digital marketing metrics (e.g., website traffic, conversion rates, ROI).
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, social media management, or content creation.
- Proven experience with SEO, SEM, email marketing, and social media marketing platforms.
- Familiarity with website analytics tools (e.g., Google Analytics) and CRM systems.
- Strong understanding of content creation and engagement strategies for various digital platforms.
- Excellent written and verbal communication skills.
- Creative mindset with a strong ability to develop innovative marketing ideas.
- Ability to work both independently and collaboratively in a team environment.
- Proficiency in marketing automation tools is a plus.
This hybrid role offers a great opportunity to shape our digital strategy, working closely with a talented team in Bengaluru, Karnataka, IN , while enjoying the flexibility of remote work. If you are passionate about digital marketing and eager to make an impact, we want to hear from you.
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Digital Marketing Specialist
Posted 12 days ago
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Responsibilities:
- Develop and implement comprehensive digital marketing strategies across multiple platforms.
- Manage and optimize SEO/SEM campaigns to increase website traffic and search engine rankings.
- Create engaging content for social media, blogs, and other digital channels.
- Execute email marketing campaigns and nurture leads through automated workflows.
- Analyze website traffic and user behavior using tools like Google Analytics.
- Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.
- Collaborate with design and development teams to create compelling landing pages and user experiences.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage the digital marketing budget effectively to maximize ROI.
- Conduct A/B testing on various campaign elements to optimize performance.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing roles.
- Proven track record of successful digital marketing campaign management.
- Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Excellent analytical and problem-solving skills.
- Creative thinking and strong writing abilities.
- Ability to work independently and as part of a collaborative team.
- Experience with A/B testing and conversion rate optimization.
- Knowledge of current industry trends and emerging digital marketing technologies.
Digital Marketing Specialist
Posted 15 days ago
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Job Description
- Develop and implement comprehensive digital marketing strategies across multiple channels.
- Manage and optimize search engine marketing (SEM) campaigns, including Google Ads and Bing Ads.
- Improve search engine optimization (SEO) efforts to increase organic search rankings and traffic.
- Create engaging content for social media platforms, manage social media campaigns, and monitor social media presence.
- Develop and execute email marketing campaigns, including newsletter creation and lead nurturing sequences.
- Analyze website traffic and marketing campaign performance using tools like Google Analytics.
- Track key performance indicators (KPIs) and provide regular reports with actionable insights and recommendations.
- Collaborate with content creators, designers, and web developers to ensure brand consistency and campaign effectiveness.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Identify new opportunities for digital marketing growth and innovation.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience (3+ years) as a Digital Marketing Specialist or in a similar role.
- Demonstrable experience managing successful SEO, SEM, social media, and email marketing campaigns.
- Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and email marketing software.
- Strong understanding of SEO principles and best practices.
- Excellent written and verbal communication skills.
- Analytical and problem-solving skills with a data-driven mindset.
- Ability to work independently, manage time effectively, and meet deadlines in a remote environment.
- Creative thinking and a passion for digital marketing innovation.
- Experience with A/B testing and campaign optimization.
Digital Marketing Specialist
Posted 16 days ago
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Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve business objectives.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive qualified traffic.
- Create and manage engaging content for social media platforms, driving audience engagement and brand awareness.
- Develop and execute email marketing campaigns, including list segmentation, campaign automation, and performance tracking.
- Plan and manage paid advertising campaigns across various digital channels (e.g., Google Ads, social media ads).
- Analyze website traffic and marketing campaign performance using tools like Google Analytics.
- Generate regular reports on key marketing metrics and provide actionable insights.
- Conduct market research and competitor analysis to identify opportunities and trends.
- Collaborate with the creative team to develop compelling marketing assets.
- Manage the company's online reputation and engage with the online community.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Optimize landing pages for conversion rate improvement.
- Manage content marketing initiatives, including blog posts, articles, and other digital content.
- Test and iterate on marketing campaigns to improve effectiveness.
- Ensure brand consistency across all digital marketing efforts.
- Assist in the development of marketing collateral and promotional materials.
- Identify and evaluate new digital marketing opportunities.
- Manage marketing budgets effectively.
- Work closely with sales teams to align marketing efforts with sales goals.
- Contribute to the overall marketing strategy and planning process.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in digital marketing, with a proven track record of success.
- Proficiency in SEO, SEM, social media marketing, email marketing, and content marketing.
- Experience with marketing analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
- Strong understanding of digital advertising platforms (Google Ads, Facebook Ads Manager).
- Excellent analytical, problem-solving, and strategic thinking skills.
- Creative mindset with strong copywriting and content creation abilities.
- Proficiency in content management systems (CMS) is a plus.
- Strong communication and interpersonal skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience working in a hybrid environment is beneficial.
- Google Ads or other digital marketing certifications are highly regarded.