11,648 Marketing Automation jobs in India

Email Marketing Executive

Mohali, Punjab SW SOFTTECH

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Job Description

**Responsibilities**
- Write newsletters including all company updates
- Analyze campaign performance and suggest improvements

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹14,000.00 - ₹20,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Mohali - 160071, Punjab: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)

**Language**:

- English (preferred)
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Marketing Automation Specialist

Maharashtra, Maharashtra Danaher Corporation

Posted 2 days ago

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Job Description

Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
Within Danaher the work our life science businesses do saves lives-and we're all united by a shared commitment to innovate for tangible impact.
You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.
We have over 21,000 associates across more than 10 life sciences businesses. These businesses empower our customers to develop diverse and impactful innovations - from investigating the causes of disease, creating therapies and vaccines, protecting fluid filtration on airplanes, testing food and water, to advancing pharmaceuticals and biopharmaceuticals.
Learn about the Danaher Business System ( which makes everything possible.
Ready to make your mark in digital engagement? Join Danaher Life Sciences as a Marketing Automation Specialist and play a critical role in how we connect with scientists, researchers, and clinicians around the world. You'll be at the forefront of campaign execution, data-driven segmentation, and lead lifecycle management. If you thrive in a high-impact, cross-functional environment and have a passion for marketing technology, this is your opportunity to drive performance and precision at a company that's pushing boundaries in life sciences.
This position reports to the Sr Director of Digital Operations and is part of the Life Science Innovation Group, located in Pune, India. This role will be fully remote.
In this role, you will have the opportunity to:
- Design, build, and execute global marketing automation campaigns in Salesforce Marketing Cloud, including emails, landing pages, forms, and nurture programs.- Collaborate with marketers and content teams to ensure campaign messaging aligns with audience needs and business goals.- Implement and optimize lead scoring, segmentation, and dynamic content to drive conversion rates and customer engagement.- Partner with the analytics team to assess campaign effectiveness and propose actionable insights for improvement.- Provide training and support to regional teams using the marketing automation platform to ensure global campaign consistency and quality.
The essential requirements of the job include:
Professional Experience3+ years of hands-on experience with Salesforce Marketing Cloud or a comparable B2B marketing automation platform. EducationBachelor's degree in Marketing, Communications, Business, or a related field. LanguageFluent English required; other languages are a plus.
Travel, Motor Vehicle Record & Physical/Environment Requirements: N/A
It would be a plus if you also possess previous experience in: N/A
Within Danaher Life Sciences, we offer a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info ( .
Within Danaher Life Sciences we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working within Danaher Life Sciences can provide.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance to eligible employees.
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit .
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Marketing Automation Specialist

Bengaluru, Karnataka AMETEK

Posted today

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Job Description

We are seeking a talented and data-driven Salesforce and Marketing Automation (Pardot) Specialist to join our dynamic team and help us optimize our marketing efforts. You will play a crucial role in managing and developing our Salesforce platform and the built in Pardot tools to support our brand. You will be responsible for developing and executing strategies that enhance customer engagement, streamline marketing processes, and drive sales growth. You will collaborate with cross-functional teams to ensure data integrity, optimize workflows, and support marketing campaigns.

Key Responsibilities 

  • Marketing Automation: Oversee the implementation and optimization of marketing automation tool (Pardot Advanced) including landing pages, email campaigns, forms, events, webinars, segmentation lists and data mapping. Design, execute, and monitor email marketing campaigns, nurturing programs, and customer journeys. Identify trends and opportunities for improved open, click-through and conversion rates also monitoring email deliverability. Manage and maintain automation rules, segment and target audiences with dynamic lists, and provide data insights to improve campaign effectiveness. Track, analyze and report on campaign performance and lead scoring model and provide actionable recommendations for improvement to improve ROI. Create dashboards and reports for easy campaign analysis and ROI evaluation. Troubleshoot technical issues and maintain various integration points with other marketing technology platforms.
  • CRM Management: Manage lead upload and overall database. Conduct regular data audits to ensure data quality and accuracy. Support move from D365 to Salesforce. Set up integration between Salesforce and Pardot. Administer and optimize the Salesforce CRM platform. Develop and maintain reports and dashboards to track key performance metrics.
  • Training and Support:

  • Provide training and ongoing support to users of Salesforce and Pardot. Serve as a subject matter expert on Pardot and Salesforce supporting the Digital Marketing team with campaign creation, optimization and analysis, Showcase best practices regularly report campaign performance based on data insights. Collaborate with IT to troubleshoot issues and implement system enhancements. Stay updated on industry trends and best practices related to Salesforce and marketing automation. Identify opportunities for process improvements and automation to enhance efficiency.
  • Qualifications and Experience

  • Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
  • 8 – 10 years of experience in the field of Marketing Automation and Salesforce
  • Expert understanding of Pardot Marketing Automation to support data transfer, field mapping and to make customizations as per requirement.
  • Strong technical skills and experience in building effective marketing automation campaigns including e-mail marketing and nurturing campaigns with dynamic content.
  • Must be a competent HTML/CSS developer. Develop and maintain responsive email and landing page templates. Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution.
  • Strong attention to detail and accuracy. Be detail oriented and able to identify and resolve issues.
  • Data-driven with highly analytical approach to measuring success through set KPIs.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Salesforce Administrator certification and/or Pardot certifications are a plus
  • Ability to work both as part of a team and independently with minimal direction on a global level.
  • PowerBI proficiency to expert level a clear advantage for impactful data visualization
  • This advertiser has chosen not to accept applicants from your region.

    Marketing Automation Specialist

    Chennai, Tamil Nadu Nibav Home Lifts India

    Posted today

    Job Viewed

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    Job Description

    Company Overview

    Nibav Lifts is a pioneer in the elevator industry, renowned for offering state-of-the-art home lift solutions. Our focus is on innovation, customer satisfaction, and operational excellence. Join our team to play a key role in shaping impactful customer experiences through cutting-edge marketing automation strategies.


    Job Overview


    Location: Chennai, India

    Job Title: Chief Manager Marketing Automation

    We are seeking a dynamic and experienced professional to lead our Marketing Automation efforts. The ideal candidate will be responsible for designing, implementing, and managing end-to-end automation campaigns across multiple channels, including SMS, email, WhatsApp, web push notifications, and more. This role involves leveraging automation platforms to enhance customer engagement, reduce drop-offs, and deliver personalized experiences in real-time, as well as for bulk and ad-hoc campaigns.


    Minimum 5+ years of experience in Marketing Automation.



    Qualifications and Skills

    - Proven ability to develop and execute comprehensive marketing automation strategies.

    - Strong experience in managing automation platforms and tools, including seamless integration with CRM systems and analytics tools.

    - Expertise in building, testing, and deploying automated campaigns across multiple channels.

    - Proficient in optimizing workflows for better efficiency and effectiveness.

    - Skilled in personalization and segmentation to deliver targeted messaging.

    - Ability to monitor campaign performance metrics and generate actionable insights.

    - Excellent collaboration and leadership skills to partner with cross-functional teams.

    - Knowledgeable in the latest trends and best practices in marketing automation.


    Roles and Responsibilities

    • Develop and execute a comprehensive marketing automation strategy to drive customer acquisition, engagement, retention, and reactivation.
    • Plan and implement campaigns for real-time interactions, drop-off recovery, bulk messaging, and ad-hoc communication.
    • Oversee the setup and maintenance of marketing automation platforms and tools.
    • Ensure seamless integration with CRM systems, analytics tools, and other relevant platforms.
    • Build, test, and deploy automated campaigns for channels such as SMS, email, WhatsApp, and web push notifications.
    • Optimize workflows to enhance efficiency and effectiveness, ensuring minimal errors and downtime.
    • Leverage personalization and segmentation to deliver targeted messaging.
    • Monitor campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI.
    • Utilize analytics tools to generate insights and continuously improve campaign effectiveness.
    • Report on performance to key stakeholders, providing actionable insights and recommendations.
    • Partner with content, design, and product teams to create cohesive and impactful campaigns.
    • Train and mentor team members to build internal expertise in marketing automation.
    • Stay updated on the latest trends and best practices in marketing automation and incorporate them into the strategy.
    • Design and implement real-time campaigns triggered by customer behavior and lifecycle stages.
    • Develop strategies to reduce drop-offs and improve customer retention using automated communication workflows.




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    Marketing Automation Specialist

    Maharashtra, Maharashtra Lifelancer

    Posted today

    Job Viewed

    Tap Again To Close

    Job Description

    Job Title: Marketing Automation Specialist

    Job Location: Maharashtra, India

    Job Location Type: Remote

    Job Contract Type: Full-time

    Job Seniority Level:

    Bring more to life.

    Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

    Within Danaher the work our life science businesses do saves lives—and we’re all united by a shared commitment to innovate for tangible impact.

    You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

    We have over 21,000 associates across more than 10 life sciences businesses. These businesses empower our customers to develop diverse and impactful innovations — from investigating the causes of disease, creating therapies and vaccines, protecting fluid filtration on airplanes, testing food and water, to advancing pharmaceuticals and biopharmaceuticals.

    Learn about the Danaher Business System which makes everything possible.

    Ready to make your mark in digital engagement? Join Danaher Life Sciences as a Marketing Automation Specialist and play a critical role in how we connect with scientists, researchers, and clinicians around the world. You'll be at the forefront of campaign execution, data-driven segmentation, and lead lifecycle management. If you thrive in a high-impact, cross-functional environment and have a passion for marketing technology, this is your opportunity to drive performance and precision at a company that's pushing boundaries in life sciences.

    This position reports to the Sr Director of Digital Operations and is part of the Life Science Innovation Group, located in Pune, India. This role will be fully remote.

    In this role, you will have the opportunity to:

    • Design, build, and execute global marketing automation campaigns in Salesforce Marketing Cloud, including emails, landing pages, forms, and nurture programs.
    • Collaborate with marketers and content teams to ensure campaign messaging aligns with audience needs and business goals.
    • Implement and optimize lead scoring, segmentation, and dynamic content to drive conversion rates and customer engagement.
    • Partner with the analytics team to assess campaign effectiveness and propose actionable insights for improvement.
    • Provide training and support to regional teams using the marketing automation platform to ensure global campaign consistency and quality.

    The essential requirements of the job include:

    Professional Experience

    3+ years of hands-on experience with Salesforce Marketing Cloud or a comparable B2B marketing automation platform. Education

    Bachelor’s degree in Marketing, Communications, Business, or a related field. Language

    Fluent English required; other languages are a plus.

    Travel, Motor Vehicle Record & Physical/Environment Requirements: N/A

    It would be a plus if you also possess previous experience in: N/A

    Within Danaher Life Sciences, we offer a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

    Within Danaher Life Sciences we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working within Danaher Life Sciences can provide.

    We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance to eligible employees.

    Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

    For more information, visit Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.



    This job is curated by Lifelancer.

    Lifelancer is a talent-hiring platform in Life Sciences, Pharma and IT. The platform connects talent with opportunities in pharma, biotech, health sciences, healthtech and IT domains.

    Please apply via Lifelancer platform to get connected to the application page and to find similar roles.

    This advertiser has chosen not to accept applicants from your region.

    Marketing Automation Specialist

    Mumbai, Maharashtra Black Box

    Posted today

    Job Viewed

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    Job Description

    Marketing Automation Specialist

    Black Box, a comprehensive IT product and service solutions provider, is seeking an experienced Marketing Automation Specialist. This position on the Marketing Operations team will report to the Manager of Global Marketing Operations & Analytics. The location of this position is the Black Box office in Mumbai, India.

    The marketing automation platform plays a pivotal role in our Marketing and Sales activities. Pardot is used throughout the customer journey to attract, engage and nurture prospects. As a Marketing Automation Specialist, you will contribute to the growth of our organization by building, optimizing, and managing marketing automation workflows that attract new qualified leads from various sources to Black Box.

    Responsibilities

  • Build and deploy demand generation programs/campaigns in Pardot with input from various stakeholders across the organization.
  • Create emails, landing pages, forms, and reports. Manage A/B tests, and continuously optimize campaigns to improve performance.
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
  • Manage and implement content translation and localisation for different regions.
  • Creating template based & customised emailers in HTML & CSS on Pardot.
  • Advance lead scoring and support asset tracking.
  • Provide first-line support to international team members on the functionality of the marketing automation platform.
  • Support the Marketing Operations Manager in data management initiatives, including the improvement of data integrity; segmentation and analysis; defragramentation, list management; testing; deployment; Integration and lead processes connected to Salesforce.
  • Partner with our Salesforce admin to ensure proper Pardot-to-Salesforce data flow.
  • Perform day-to-day system maintenance, driving improvements, and employing best practices.

     
  • Qualifications

  • At least 3+ years of experience using a marketing automation tool.
  • Proficiency in Pardot, HubSpot, Marketo, or experience in working on email marketing campaigns, lead generation, landing pages, forms, and nurturing.
  • Proficiency in HTML & CSS is required, understanding of email-campaign best practices, as well as expertise with email fundamentals including reputation, spam, security & deliverability.
  • Working knowledge of testing to check HTML for browser, device compatibility issues, email providers etc.
  • Certification in marketing automation tools will be added advantage
  • Basic Adobe Photoshop skills are required.
  • Strong attention to detail.
  • Ability to multi-task and meet deadlines.
  • Excellent communication and interpersonal skills.
  • Ability to work in multi-disciplinary and international teams.
  • Fluent in English at the business level (written and verbal). Any additional language skills are welcomed in our international environment.
  • Black Box is an equal opportunity employer. Black Box does not discriminate against individuals on the basis of race, color, marital status, sex, sexual orientation, religion, national origin, age, disability, veteran status, genetic information, or any other protected status, and endorses those policies and practices which seek to recruit, hire, train and promote the most qualified persons into available jobs.

    This advertiser has chosen not to accept applicants from your region.

    Marketing Automation Specialist

    Chennai, Tamil Nadu Nibav Home Lifts India

    Posted 17 days ago

    Job Viewed

    Tap Again To Close

    Job Description

    full-time

    Company Overview

    Nibav Lifts is a pioneer in the elevator industry, renowned for offering state-of-the-art home lift solutions. Our focus is on innovation, customer satisfaction, and operational excellence. Join our team to play a key role in shaping impactful customer experiences through cutting-edge marketing automation strategies.


    Job Overview


    Location: Chennai, India

    Job Title: Chief Manager Marketing Automation

    We are seeking a dynamic and experienced professional to lead our Marketing Automation efforts. The ideal candidate will be responsible for designing, implementing, and managing end-to-end automation campaigns across multiple channels, including SMS, email, WhatsApp, web push notifications, and more. This role involves leveraging automation platforms to enhance customer engagement, reduce drop-offs, and deliver personalized experiences in real-time, as well as for bulk and ad-hoc campaigns.


    Minimum 5+ years of experience in Marketing Automation.



    Qualifications and Skills

    - Proven ability to develop and execute comprehensive marketing automation strategies.

    - Strong experience in managing automation platforms and tools, including seamless integration with CRM systems and analytics tools.

    - Expertise in building, testing, and deploying automated campaigns across multiple channels.

    - Proficient in optimizing workflows for better efficiency and effectiveness.

    - Skilled in personalization and segmentation to deliver targeted messaging.

    - Ability to monitor campaign performance metrics and generate actionable insights.

    - Excellent collaboration and leadership skills to partner with cross-functional teams.

    - Knowledgeable in the latest trends and best practices in marketing automation.


    Roles and Responsibilities

    • Develop and execute a comprehensive marketing automation strategy to drive customer acquisition, engagement, retention, and reactivation.
    • Plan and implement campaigns for real-time interactions, drop-off recovery, bulk messaging, and ad-hoc communication.
    • Oversee the setup and maintenance of marketing automation platforms and tools.
    • Ensure seamless integration with CRM systems, analytics tools, and other relevant platforms.
    • Build, test, and deploy automated campaigns for channels such as SMS, email, WhatsApp, and web push notifications.
    • Optimize workflows to enhance efficiency and effectiveness, ensuring minimal errors and downtime.
    • Leverage personalization and segmentation to deliver targeted messaging.
    • Monitor campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI.
    • Utilize analytics tools to generate insights and continuously improve campaign effectiveness.
    • Report on performance to key stakeholders, providing actionable insights and recommendations.
    • Partner with content, design, and product teams to create cohesive and impactful campaigns.
    • Train and mentor team members to build internal expertise in marketing automation.
    • Stay updated on the latest trends and best practices in marketing automation and incorporate them into the strategy.
    • Design and implement real-time campaigns triggered by customer behavior and lifecycle stages.
    • Develop strategies to reduce drop-offs and improve customer retention using automated communication workflows.




    Share your CV to


    This advertiser has chosen not to accept applicants from your region.

    Remote Marketing Automation Specialist

    641001 Coimbatore, Tamil Nadu ₹65000 Annually WhatJobs

    Posted 3 days ago

    Job Viewed

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    Job Description

    full-time
    Our client is seeking a skilled and results-driven Remote Marketing Automation Specialist to enhance their digital marketing efforts. In this fully remote position, you will be responsible for designing, implementing, and optimizing automated marketing campaigns across various channels to drive lead generation, customer engagement, and revenue growth. You will leverage marketing automation platforms (e.g., HubSpot, Marketo, Pardot) to build and manage email workflows, nurture sequences, segmentation strategies, and A/B testing. Key responsibilities include developing and executing lead scoring models, managing CRM integrations, analyzing campaign performance data, and providing insights for continuous improvement. The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 3-5 years of hands-on experience in marketing automation and digital marketing. Proven expertise in at least one major marketing automation platform is essential, along with a strong understanding of digital marketing principles, SEO, content marketing, and social media. Excellent analytical skills, a data-driven approach, and strong written and verbal communication abilities are required. You will work closely with the marketing and sales teams to ensure alignment and maximize the effectiveness of automated campaigns. This is an excellent opportunity to shape impactful marketing strategies and drive business results from the comfort of your home office. Responsibilities:
    • Design, implement, and manage marketing automation workflows and campaigns.
    • Develop and optimize email marketing strategies, including segmentation and personalization.
    • Build and maintain lead scoring models and lead nurturing programs.
    • Manage and integrate marketing automation platforms with CRM systems.
    • Analyze campaign performance metrics and provide actionable insights.
    • Conduct A/B testing to optimize conversion rates and engagement.
    • Collaborate with content and digital marketing teams to align strategies.
    • Stay updated on the latest trends and best practices in marketing automation.
    Qualifications:
    • Bachelor's degree in Marketing, Business, or related field.
    • 3+ years of experience in marketing automation and digital marketing.
    • Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
    • Strong understanding of CRM systems and digital marketing channels.
    • Excellent analytical, data interpretation, and reporting skills.
    • Strong written and verbal communication abilities.
    This advertiser has chosen not to accept applicants from your region.
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