21 Marketing Director jobs in Bangalore
Associate Digital Marketing Director
Posted today
Job Viewed
Job Description
InCommon is hiring on behalf of a US-based health-tech series A funded startup.
Experience: 6–8+ years
Reports to: Associate Digital Marketing Director
Location: Bengaluru (In-office)
About the Company
We’re a US-based healthcare company on a mission to give low-income patients with complex needs the dignified, high-quality care they deserve. We combine primary, behavioral, and social care into one continuous experience—powered by committed care teams, elegant technology, and evidence-based practice. If you want to make a tangible difference, correct long-standing disparities in care, and build systems with real impact, this might be the right fit.
What You’ll Do
Lead Campaigns & Channels
- Own mailer and SMS campaigns tailored to patient segments.
- Develop and scale social media strategies (paid + organic).
- Oversee educational materials (print, digital, video).
- Manage branded welcome boxes for new patients.
Collaborate & Coordinate
- Work closely with clinical, product, operations, and leadership teams.
- Manage vendors and agencies for campaigns and creative execution.
- Provide mentorship and prioritization guidance to a Marketing Manager (not a direct report).
Drive Strategy & Performance
- Plan, execute, and analyze campaigns across multiple channels.
- Report on KPIs and set up reporting processes for data-driven decisions.
- Test and explore new engagement strategies and marketing technologies.
What We’re Looking For
Required Skills & Experience
- 6–8+ years in marketing, with proven success in multi-channel campaigns (SMS, email, social, print).
- Strong grasp of digital marketing tools, analytics, and segmentation .
- Exceptional project management and ability to juggle priorities.
- Leadership and communication skills; experience with onshore/offshore teams a plus.
- Data-driven mindset with creativity in execution.
- Healthcare or regulated industry experience preferred but not required.
Cultural Fit
- Motivated by impact—helping underserved patients get high-quality, compassionate care.
- Thrives in fast-growing, mission-driven environments.
- Values collaboration and wants to grow within a talented team.
Senior Director Product Marketing
Posted today
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Job Description
Icertis is looking for a senior leader in product marketing who embraces AI-first approaches to messaging, content creation and product launches. This is a high impact role, partnering closely with sales leaders and product management.
This high visibility role reports to the CVP of Product Marketing, with regular interactions with the C-suite. While the role is based out of India, it demands cross-time-zone agility with the US based teams.
This role will require you to build GTM strategy jointly with the business & product teams, create impactful messaging for the top Icertis solutions and the related downstream content. This role will drive some of the vertical solutions that Icertis offers & continues to build upon.
The ideal candidate will not only bring a wealth of experience & knowledge in messaging, storytelling & content creation but they are expected to be an AI-first marketer. As an AI-first marketer, they’ve experimented with using AI in their craft and come with a POV on how best to use it to scale the multiple demands of product marketing. Icertis is a at a unique point in its journey – its at a sweet spot of operating like a startup but with the intention of building processes to scale up to be a $1B company. As such, the right person for this role will have the required hustle to get things done – with a focus on outcomes vs output. This is a player-coach role, and will need you to not only coach the team but also run your own projects.
Responsibilities :
- Spearhead the go-to-market (GTM) strategy & activities for other vertical solutions jointly with the business & product teams.
- Be an AI-first thinker, leader & doer.
- Own creation of messaging and downstream content to tell the stories that will drive unique value prop
- Craft captivating collateral: presentations, whitepapers, blogs, demos, videos that wow and convert.
- Deliver razor-sharp competitive intel and messaging to accelerate sales wins.
- Fuel sales enablement with training and tools to speed up deals and customer growth.
- Team up cross-functionally within marketing on demand gen, launches, and insights for executive decisions.
Skills and Qualifications:
- 15+ years in enterprise SaaS product marketing.
- Growth mindset is a requirement with the ability to learn and master new technologies.
- Track record of driving successful product launches and scaling go-to-market motions.
- Outstanding storytelling, communication, and executive presentation skills.
- A collaborative, roll-up-your-sleeves mindset with a global perspective.
- Proven ability & willingness to work across time zones - especially Seattle (US HQ) and Bangalore .
- Bachelor’s degree required, MBA a plus.
Senior Director - Marketing and Customer Analytics
Posted today
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Job Description
Labcorp, a Forbes 2025 "Best Large Employer," is looking for a visionary data leader to join our Global Insights team in Bangalore. As Senior Director of Marketing and Customer Analytics, you'll implement the strategy for how Labcorp leverages data to drive marketing effectiveness, customer engagement, and enterprise growth.
Labcorp's Global Insights team is responsible for generating data-driven insights to inform marketing strategies, answer business questions, and help us better serve our customers. The role provides an opportunity for a data-driven executive who thrives in a fast-paced, mission-driven organization.
This role reports functionally to the VP of Global Insights based in United States and is a key part of the Global Marketing Center of Excellence (CoE), based in Bangalore, India.
**What you'll drive:**
- Marketing Analytics Vision & Roadmap: Implement Labcorp's long-term marketing analytics strategy, integrating market, product, and customer intelligence.
- Insight to Impact: Deliver actionable insights to accelerate campaign planning, performance measurement, and audience segmentation.
- AI-Driven Innovation: Champion the use of AI tools and platforms to elevate decision-making and personalize customer engagement.
- Team & Culture: Build, mentor, and inspire a high-performing team, transforming analytics from support to strategic partnership.
Responsibilities:
This person will be responsible for building and leading a high-performing analytics team, partnering closely with marketing and business leaders to deliver actionable insights that drive growth. The right individual is comfortable with making decisions when there is ambiguity. S/he is highly collaborative and can lead through influence by involving a diverse array of internal stakeholders and business leaders
- Marketing and customer analytics strategy
o Implement long-term marketing and customer analytics strategy: a roadmap for measuring comprehensive, multichannel marketing programs and campaigns while establishing key metrics
o Execute integrated data roadmap aligned to enable better customer understanding and experiences. This includes understanding and documenting the connectivity of various Martech platforms (Adobe, Salesforce, etc) and how this data proves effectiveness of marketing efforts with our customers
- Inform and inspire action to the marketing and business leadership (based in US), that drives business growth
o Work closely with stakeholders to support and enhance organization's ability to leverage data to make informed decisions.
o Collaborate with marketing and business partners to support the development of audience segmentation, web and media measurement, event optimization models and more.
o Present insights and recommendations to marketing and business teams
o Provide analytical support for new product launches and market expansion
- Campaign analytics and marketing performance
o Support campaign planning with audience insights and performance forecasts
o Manage marketing measurement initiatives, working with customer marketers, brand and digital
marketing to establish KPI and tracking processes
o Work with digital team and others to enable more personalized customer engagement
o Lead benchmarking activities to ensure consistent ROI monitoring across marketing investment
o Educate marketing partners on data availability, KPI alignment to business goals, and tracking best practices to fuel better data accuracy and availability
- Team leadership and development
o Build, mentor, and manage a team of marketing analysts and data scientists
o Create and socialize the mission, vision and values of the analytics team
o Define the team's support model for different marketing stakeholders
o Help evolve the team from a data provisioner to a strategic partner of marketing
o Coach teams on data connectivity, data usage, and performance storytelling through data. Train teams on data connectivity best practices through technology driven automation
- Evaluate and implement marketing analytics tools, platforms and partners
o Develop and deliver analytical tools to better support partners in making data driven decisions
o Uncover new analytical models, tools and applications that can add incremental value to the organization. Identify new paths to maximize AI and other advanced analytical tools.
o Determine the need for, selecting and managing external service providers for marketing analytics
- Identify and enhance data collection and analysis processes, and quantitative models for measurement and benchmarking
o Drive automation of reporting and analytical processes. Coach team members on best practices around automation and data hygiene
o Partner with IT teams to ensure reliable data infrastructure
o Ensure that Labcorp data is being streamlined and maximized across the organization
**Requirements:**
- 15+ years in analytics, with 10+ years leading cross-functional teams
- Proven track record of shaping and executing marketing data strategies in Fortune 500 settings
- Ability to lead multiple project teams across multiple time zones with minimal supervision
- Expertise in advanced analytics and predictive modeling
- Experience integrating commercial, digital and other data sources to drive insights and business action
- Exceptional communicator, capable of turning analytics into actionable stories that move stakeholders
- Capable of collaborating on strategic vision, and the tactical roadmap to deliver this vision, and converting data from insights to action
- Analysis, modeling, and visualization of large, complex, and heterogeneous data sets
- Working knowledge of data architecture principles and components
- Experience with large data sets/ data warehouses, including the ability to extract data from data sets using advanced scripting or SQL
- Prior experience and/or knowledge of:
o Qualtrics, Salesforce, Alchemer, and / or similar customer data platforms
o Visualizations tools (Tableau, Power BI, Spotfire)
o Eloqua, SalesForce, Adobe and other martech platforms
- Ability to leverage Python, R, or SAS to help facilitate predictive analytics
- Experience with ETL and/or data prep tools, Databricks and/or PySpark
- Advanced Microsoft Office skills (Excel)
- Excellent interpersonal and communication skills, with strong written and verbal presentation. Strong communicator and experience using data to tell a story
- Attention to detail and results oriented.
- Bachelor's degree in Marketing, Engineering, Science, or Business, Master's degree a strong plus
**Ideal Candidates will be:**
- A self-starter with a see it/own it/do it mentality who can work both independently and with a team, be highly adaptable and flexible with an ability to change direction when needed
- Ability to get hands-on when necessary is a must
- Proven ability to translate complex analytical findings into actionable recommendations
- Strong presentation and storytelling skills for marketing and business audiences
- Excellent project management and stakeholder management skills
- Prior leadership experience in a matrixed organization and engagement with global stakeholders
- Experience in medical diagnostics, pharmaceutical R&D, clinical development and/or healthcare is desirable
- Have exceptional understanding of Martech data sources and their connectivity across platforms to prove effectiveness of marketing efforts
**Labcorp is proud to be an Equal Opportunity Employer:**
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
**We encourage all to apply**
If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site ( or contact us at Labcorp Accessibility. ( ) For more information about how we collect and store your personal data, please see our Privacy Statement ( .
Director of Sales Marketing
Posted today
Job Viewed
Job Description
We’re Hiring!
Role : Director Sales
Location – Noida / Gurgaon
Experience – 15 to 20 years in Real Estate Sales
With ambitious expansion plans, the client is looking for dynamic Directors – Sales to lead their growing operations in Noida and Gurgaon. The ideal candidate should have a proven track record of 15–20 years in real estate sales, preferably in channel partner firms , with expertise in handling luxury residential and commercial projects. The candidate must have at least 10 years of team-handling experience with strong leadership, business development, and client relationship management skills.
Key Responsibilities
- Lead and manage sales operations for luxury residential and commercial projects in Noida/Gurgaon.
- Build, mentor, and manage a large sales team to achieve business targets.
- Develop and maintain strong relationships with builders, developers, and HNI clients.
- Drive revenue growth through innovative sales strategies and channel partner management.
- Ensure smooth execution of transactions and customer satisfaction.
- Analyze market trends, competition, and customer needs to devise effective sales strategies.
- Represent company at client meetings, industry events, and networking forums.
Skills & Qualifications
- 15–20 years of experience in real estate sales, preferably with channel partner firms.
- In-depth knowledge of luxury residential and commercial projects in Noida & Gurgaon.
- Strong team-handling experience (10+ years).
- Excellent communication, negotiation, and leadership skills.
- Strong industry network with developers, channel partners, and HNIs.
- Proven track record of achieving high-value sales targets.
Interested candidate can share your resume on
Director of Marketing Strategy for genAI Start-up
Posted today
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Job Description
ZEISS in India
ZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care and Sports & Cine Optics.
ZEISS India has 3 production facilities, R&D center, Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200+ employees and continued investments over 25 years in India, ZEISS’ success story in India is continuing at a rapid pace.
Further information at ZEISS India.
VisioGen is an innovative internal start-up from ZEISS that was founded in India to use generative AI to optimize communication with patients and increase conversion rates for premium eye clinics. Our innovative solution optimizes the processing of inquiries across multiple channels and combines AI-powered responses with verification by in-house opticians to ensure accuracy, efficiency, and compliance.
The Senior Marketing Manager will lead the market entry, adoption, and scaling for premium ophthalmology clinics in the United States. This role will focus on creating impactful marketing campaigns, leveraging digital channels, and collaborating with cross-functional teams to position VisioGen as a market leader in ophthalmology solutions. Over time, the role will expand to support global marketing efforts, ensuring alignment with diverse market needs while maintaining a start-up mindset within a large enterprise framework.
Marketing Strategy and Execution
- Develop and implement comprehensive marketing strategies to position VisioGen as a leader in AI-driven patient interaction solutions for ophthalmology clinics.
- Conduct market research to identify customer needs, competitive positioning, and emerging trends.
- Define and execute go-to-market plans for new product launches, ensuring alignment with sales and product teams.
- Monitor and analyze marketing performance metrics, adjusting strategies to optimize ROI.
Digital Marketing and Campaign Management**
- Lead digital marketing initiatives, including SEO/SEM, email marketing, social media, and content marketing, to drive lead generation and customer engagement.
- Collaborate with internal and external teams to create compelling content, such as blogs, case studies, videos, and webinars, that resonate with target audiences.
- Manage online advertising campaigns, ensuring effective targeting and budget optimization.
- Leverage analytics tools to track campaign performance and provide actionable insights.
Brand Management and Communications
- Ensure consistent brand messaging across all marketing channels and materials.
- Oversee the creation of marketing collateral, including brochures, presentations, and sales tools and secure ZEISS brand compliance.
- Represent VisioGen at industry events, conferences, and trade shows to promote the brand and build relationships.
Customer Insights and NPS Analysis
- Conduct Net Promoter Score (NPS) surveys to measure customer satisfaction and loyalty.
- Analyze NPS data to identify trends, pain points, and opportunities for improvement.
- Collaborate with cross-functional teams to address customer feedback and enhance the overall customer experience.
- Gather and analyze customer insights to inform marketing strategies and product development.
- Conduct competitive analysis to identify opportunities for differentiation and growth.
- Provide insights to the product team to guide feature development and positioning.
Cross-Functional Collaboration
- Work closely with the commercial team to align marketing efforts with revenue goals and support lead nurturing.
- Partner with the product team to ensure marketing strategies align with product roadmaps and customer needs.
- Collaborate with global and local marketing teams across ZEISS group to adapt strategies for diverse markets and cultural contexts.
Education And Experience
- Bachelor’s degree in marketing, business, or a related field (MBA or equivalent preferred).
- 8+ years of experience in marketing, with a proven track record of driving successful campaigns in the healthcare, medtech, or technology sectors.
- Strong understanding of digital marketing tools and platforms, including Google Analytics, Zoho and social media management tools.
- Experience in brand management and positioning in competitive markets.
- Experience conducting and analyzing NPS surveys is highly desirable.
Skills And Competencies
- Exceptional analytical skills, with the ability to interpret data and translate insights into actionable strategies.
- Strong project management skills, with the ability to manage multiple campaigns and deadlines.
- Excellent communication and interpersonal skills, with fluency in English (both written and spoken).
- Creative mindset with a passion for innovation and problem-solving.
- Experience working in a start-up or entrepreneurial environment is a plus.
Your ZEISS Recruiting Team
Upasana Sinal
Online Marketing Director
Posted today
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Job Description
Role Overview
We are seeking a results-driven Digital Marketing Lead to direct our online marketing strategies and expand our digital presence. This position requires a balance of creativity, analytics, and leadership, along with strong content writing capabilities to guide and oversee the content production team. You will develop, implement, track, and optimize our marketing campaigns across diverse digital channels while ensuring brand alignment and high-quality content.
Key Responsibilities:
1. Strategy & Planning
o Develop and execute comprehensive digital marketing strategies aligned with business objectives.
o Define and manage budgets, timelines, and KPIs for all digital campaigns.
2. Content Development & Oversight
o Create and refine written content for various digital platforms when necessary.
o Provide guidance, feedback, and editorial direction to content writers and copywriters.
o Ensure content is on-brand, SEO-friendly, and resonates with target audiences.
3. Campaign Management
o Oversee the planning, creation, and optimization of marketing campaigns across channels (e.G., SEO, SEM, social media, email marketing).
o Drive traffic and conversions through targeted campaigns, A/B testing, and continuous optimization.
4. Team Leadership
o Lead, mentor, and manage a team of digital marketing specialists and content writers.
o Foster a collaborative environment that supports learning and professional development.
5. Performance Analysis & Reporting
o Track and analyze campaign performance metrics, providing actionable insights to stakeholders.
o Use data to refine strategies, adjust budget allocations, and identify new growth opportunities.
6. Technology & Tools
o Stay updated on the latest digital marketing trends, tools, and platforms.
o Recommend and implement new marketing technologies that enhance efficiency and effectiveness.
7. Brand Management
o Ensure brand consistency across all digital touchpoints.
o Identify opportunities to elevate the brand and engage with online communities.
Qualifications:
- Education: Bachelor's degree in marketing, Business, Communications, or a related field (master's degree or relevant certifications a plus).
- Experience:
o 5+ years of experience in digital marketing, with at least 2 years in a leadership or managerial role.
o Demonstrated track record of developing and managing content strategies.
- Technical Skills:
o Proficiency in marketing automation platforms (e.G., HubSpot, Marketo).
o Hands-on experience with Google Analytics, Google Ads, and social media advertising tools.
o Strong understanding of SEO best practices and analytics.
o Proven ability to drive successful multi-channel marketing campaigns.
- Content & Writing Skills:
o Excellent written communication and editorial skills.
o Ability to craft compelling, on-brand content and oversee a team of content creators.
- Soft Skills:
o Excellent leadership, communication, and interpersonal skills.
o Strategic thinker with the ability to balance creativity and data-driven decision-making.
o Strong organizational skills with the ability to handle multiple projects simultaneously.
What We Offer:
Competitive salary.
Opportunity to work on innovative projects with a talented and passionate team.
Professional growth and development opportunities.
Health insurance and other benefits
How to Apply:
Please send your resume detailing your relevant experience and why you are a good fit for this role to and Contact:
Associate Digital Marketing Director
Posted 1 day ago
Job Viewed
Job Description
InCommon is hiring on behalf of a US-based health-tech series A funded startup.
Experience: 6–8+ years
Reports to: Associate Digital Marketing Director
Location: Bengaluru (In-office)
About the Company
We’re a US-based healthcare company on a mission to give low-income patients with complex needs the dignified, high-quality care they deserve. We combine primary, behavioral, and social care into one continuous experience—powered by committed care teams, elegant technology, and evidence-based practice. If you want to make a tangible difference, correct long-standing disparities in care, and build systems with real impact, this might be the right fit.
What You’ll Do
Lead Campaigns & Channels
- Own mailer and SMS campaigns tailored to patient segments.
- Develop and scale social media strategies (paid + organic).
- Oversee educational materials (print, digital, video).
- Manage branded welcome boxes for new patients.
Collaborate & Coordinate
- Work closely with clinical, product, operations, and leadership teams.
- Manage vendors and agencies for campaigns and creative execution.
- Provide mentorship and prioritization guidance to a Marketing Manager (not a direct report).
Drive Strategy & Performance
- Plan, execute, and analyze campaigns across multiple channels.
- Report on KPIs and set up reporting processes for data-driven decisions.
- Test and explore new engagement strategies and marketing technologies.
What We’re Looking For
Required Skills & Experience
- 6–8+ years in marketing, with proven success in multi-channel campaigns (SMS, email, social, print).
- Strong grasp of digital marketing tools, analytics, and segmentation .
- Exceptional project management and ability to juggle priorities.
- Leadership and communication skills; experience with onshore/offshore teams a plus.
- Data-driven mindset with creativity in execution.
- Healthcare or regulated industry experience preferred but not required.
Cultural Fit
- Motivated by impact—helping underserved patients get high-quality, compassionate care.
- Thrives in fast-growing, mission-driven environments.
- Values collaboration and wants to grow within a talented team.
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Associate Digital Marketing Director
Posted 1 day ago
Job Viewed
Job Description
Experience: 6–8+ years
Reports to: Associate Digital Marketing Director
Location: Bengaluru (In-office)
About the Company
We’re a US-based healthcare company on a mission to give low-income patients with complex needs the dignified, high-quality care they deserve. We combine primary, behavioral, and social care into one continuous experience—powered by committed care teams, elegant technology, and evidence-based practice. If you want to make a tangible difference, correct long-standing disparities in care, and build systems with real impact, this might be the right fit.
What You’ll Do
Lead Campaigns & Channels
- Own mailer and SMS campaigns tailored to patient segments.
- Develop and scale social media strategies (paid + organic).
- Oversee educational materials (print, digital, video).
- Manage branded welcome boxes for new patients.
Collaborate & Coordinate
- Work closely with clinical, product, operations, and leadership teams.
- Manage vendors and agencies for campaigns and creative execution.
- Provide mentorship and prioritization guidance to a Marketing Manager (not a direct report).
Drive Strategy & Performance
- Plan, execute, and analyze campaigns across multiple channels.
- Report on KPIs and set up reporting processes for data-driven decisions.
- Test and explore new engagement strategies and marketing technologies.
What We’re Looking For
Required Skills & Experience
- 6–8+ years in marketing, with proven success in multi-channel campaigns (SMS, email, social, print).
- Strong grasp of digital marketing tools, analytics, and segmentation.
- Exceptional project management and ability to juggle priorities.
- Leadership and communication skills; experience with onshore/offshore teams a plus.
- Data-driven mindset with creativity in execution.
- Healthcare or regulated industry experience preferred but not required.
Cultural Fit
- Motivated by impact—helping underserved patients get high-quality, compassionate care.
- Thrives in fast-growing, mission-driven environments.
- Values collaboration and wants to grow within a talented team.
Associate Digital Marketing Director
Posted today
Job Viewed
Job Description
InCommon is hiring on behalf of a US-based health-tech series A funded startup.
Experience: 6–8+ years
Reports to: Associate Digital Marketing Director
Location: Bengaluru (In-office)
About the Company
We’re a US-based healthcare company on a mission to give low-income patients with complex needs the dignified, high-quality care they deserve. We combine primary, behavioral, and social care into one continuous experience—powered by committed care teams, elegant technology, and evidence-based practice. If you want to make a tangible difference, correct long-standing disparities in care, and build systems with real impact, this might be the right fit.
What You’ll Do
Lead Campaigns & Channels
- Own mailer and SMS campaigns tailored to patient segments.
- Develop and scale social media strategies (paid + organic).
- Oversee educational materials (print, digital, video).
- Manage branded welcome boxes for new patients.
Collaborate & Coordinate
- Work closely with clinical, product, operations, and leadership teams.
- Manage vendors and agencies for campaigns and creative execution.
- Provide mentorship and prioritization guidance to a Marketing Manager (not a direct report).
Drive Strategy & Performance
- Plan, execute, and analyze campaigns across multiple channels.
- Report on KPIs and set up reporting processes for data-driven decisions.
- Test and explore new engagement strategies and marketing technologies.
What We’re Looking For
Required Skills & Experience
- 6–8+ years in marketing, with proven success in multi-channel campaigns (SMS, email, social, print).
- Strong grasp of digital marketing tools, analytics, and segmentation .
- Exceptional project management and ability to juggle priorities.
- Leadership and communication skills; experience with onshore/offshore teams a plus.
- Data-driven mindset with creativity in execution.
- Healthcare or regulated industry experience preferred but not required.
Cultural Fit
- Motivated by impact—helping underserved patients get high-quality, compassionate care.
- Thrives in fast-growing, mission-driven environments.
- Values collaboration and wants to grow within a talented team.