172 Marketing Manager jobs in Bhubaneswar

• Developing and implementing integrated digital marketing campaigns to achieve business objectives.
• Managing and optimizing search engine marketing (SEM) campaigns, including Google Ads and Bing Ads.
• Overseeing search engine optimization (SEO) strategies to improve organic search rankings and drive website traffic.
• Developing and managing social media marketing strategies to engage target audiences and build brand loyalty.
• Creating and executing email marketing campaigns to nurture leads and drive conversions.
• Managing content marketing efforts, including blog posts, articles, white papers, and case studies.
• Analyzing campaign performance data, identifying trends, and providing actionable insights to optimize strategies.
• Managing the digital marketing budget and ensuring a positive return on investment (ROI).
• Staying up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborating with internal teams, including sales, product development, and design, to ensure brand consistency and campaign alignment.
• Utilizing analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and campaign effectiveness.
• Developing and executing A/B tests to optimize website and campaign performance.

• Develop and execute digital marketing strategies.
• Manage SEO/SEM campaigns and website optimization.
• Oversee social media marketing and advertising efforts.
• Plan and execute email marketing campaigns.
• Create and manage content marketing initiatives.
• Analyze campaign performance and provide actionable insights.
• Manage digital marketing budget and ROI.
• Identify and evaluate new digital marketing opportunities.
• Collaborate with sales and product teams.
• Stay current with digital marketing trends and best practices.

• Develop and execute comprehensive digital marketing strategies to achieve business objectives, including lead generation, brand awareness, and customer engagement.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising.
• Create and manage engaging content for social media platforms, blogs, and websites.
• Plan and execute paid advertising campaigns (Google Ads, Social Media Ads), monitoring performance and ROI.
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Develop and manage email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
• Monitor website analytics and campaign performance using tools like Google Analytics, providing regular reports and insights.
• Identify emerging digital marketing trends and technologies, evaluating and recommending new tools and strategies.
• Collaborate with internal teams (e.g., sales, product development) to ensure brand consistency and campaign alignment.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Develop and nurture online communities and foster customer interaction.
• Analyze market trends and competitor activities to identify opportunities and challenges.
• Oversee the creation of marketing collateral, including website copy, ad creatives, and social media posts.
• Drive continuous improvement in digital marketing efforts through data analysis and A/B testing.

• Bachelor's degree in Marketing, Communications, Business, or a related field. A Master’s degree is a plus.
• Minimum of 4-6 years of experience in digital marketing roles, with a proven track record of success.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with A/B and multivariate testing.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical skills and data-driven thinking.
• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for detail.
• Ability to manage multiple projects simultaneously in a remote environment.
• Experience with content management systems (CMS) like WordPress is beneficial.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

• Develop and implement innovative digital marketing strategies to achieve business objectives.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn.
• Oversee search engine optimization (SEO) efforts to improve organic search rankings.
• Develop and execute engaging social media marketing campaigns.
• Plan and manage email marketing campaigns, including list segmentation and automation.
• Create and manage a content calendar, ensuring high-quality and relevant content creation.
• Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
• Monitor industry trends and identify new digital marketing opportunities.
• Collaborate with cross-functional teams, including sales and product development.
• Manage the digital marketing budget effectively.

• Minimum of 4 years of experience in digital marketing, with a proven track record of success.
• Strong expertise in SEO, SEM, social media marketing, and email marketing.
• Proficiency in marketing automation tools and CRM systems.
• Experience with analytics platforms such as Google Analytics.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong communication and interpersonal abilities.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience in e-commerce is a plus.

Digital Marketing Manager – Astrology Brand (Night Shift | US Market)

Location: Remote (India based, Night Shift – aligned to US time zone)

Company: Start up brand in Astrology Services – A new-age Astrology Services brand for the US market

About Us

We are an astrology-led services brand launching exclusively for the US audience . Our mission is to combine ancient wisdom with modern delivery, offering trusted astrology guidance to individuals seeking clarity, confidence, and growth. We are now looking for a Digital Marketing Manager who can build our brand from the ground up and drive measurable growth in the US market.

Role Overview

As our Digital Marketing Manager , you will be the driving force behind AstroXperts’ digital presence. From crafting brand positioning to executing high-impact campaigns, you will take full ownership of digital marketing and lead generation across channels. This is a night shift role to align with US market hours.

Key Responsibilities

• Develop and execute digital marketing strategy to build AstroXperts into a recognized US brand.
• Drive performance marketing campaigns across Google, Meta, and other digital platforms.
• Create and implement content & social media strategy (organic + paid) that resonates with the US audience.
• Plan and optimize SEO/SEM, influencer marketing, and email campaigns for lead generation.
• Build brand authority from scratch through storytelling, campaigns, and community engagement.
• Track KPIs, analyze performance, and optimize campaigns for ROI.
• Collaborate with design, content, and operations teams to ensure cohesive messaging.

What We’re Looking For

• 3–6 years of proven experience in digital marketing with a strong portfolio of campaigns targeting US markets .
• Demonstrated success in brand building from scratch (preferably for startups or new categories).
• Hands-on expertise in Google Ads, Meta Ads, SEO/SEM, LinkedIn, and influencer partnerships .
• Strong grasp of analytics, conversion tracking, and performance optimization .
• Creative storyteller with the ability to connect with a global audience.
• Willingness to work in night shifts (US hours) – non-negotiable.
• Experience in wellness, lifestyle, or astrology domain is a plus but not mandatory.

What We Offer

• Opportunity to lead the digital marketing function from day one .
• A chance to shape and grow an international brand in the US market .
• Collaborative, growth-oriented environment with global exposure.
• Competitive compensation with performance-linked incentives.

Job Overview:

We are looking for a tech-savvy, data-driven Digital Marketing Manager to lead the digital marketing efforts of our SaaS company. The ideal candidate will have a strong understanding of B2B SaaS marketing strategies, customer acquisition funnels, and retention tactics. You will be responsible for driving demand generation, optimizing marketing campaigns, and expanding our customer base through innovative digital marketing strategies.

Key Responsibilities:

• Develop and execute a comprehensive digital marketing strategy to achieve lead generation, user acquisition, and revenue growth goals.
• Map the customer journey and optimize touchpoints across all digital platforms.
• Implement and manage inbound and outbound marketing campaigns to generate high-quality leads.
• Develop and optimize email nurturing workflows to guide leads through the sales funnel.
• Collaborate with the content team to produce engaging content (blogs, case studies, whitepapers, webinars) tailored to the SaaS audience.
• Oversee content distribution across channels to ensure maximum reach and engagement.
• Drive organic traffic growth through SEO best practices, including keyword research, on-page optimization, and link building.
• Manage PPC campaigns (e.g., Google Ads, LinkedIn Ads, Meta Ads) to ensure cost-effective customer acquisition.
• Oversee website performance, UX, and CRO (Conversion Rate Optimization) to increase visitor-to-lead conversions.
• Collaborate with developers and designers to maintain and enhance the SaaS website.
• Develop and execute social media strategies to engage SaaS prospects and build a community of brand advocates.
• Monitor industry trends and competitor activities to maintain a competitive edge.
• Track and analyze key performance indicators (KPIs) to evaluate campaign success and identify areas for improvement.
• Create dashboards and reports to share insights with stakeholders and guide decision-making.
• Plan and manage the digital marketing budget to maximize ROI.
• Conduct regular cost-benefit analyses for campaigns and initiatives.
• Collaborate with sales, product, and customer success teams to align marketing efforts with overall company goals.
• Mentor and manage junior team members, fostering a culture of innovation and performance.

Skills:

• Expertise in SaaS marketing strategies (free trials, conversions, customer-centric messaging).
• Lead generation through content, SEO, paid ads, email campaigns, and conversion rate optimization (CRO).
• Proficient in SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
• Hands-on experience with paid ad platforms (Google Ads, LinkedIn Ads, Meta Ads).
• Expertise in email marketing and automation (segmentation, drip campaigns) for lead nurturing and retention.
• Strong content strategy skills: blogs, case studies, landing pages, webinars.
• Skilled in A/B testing, interpreting SaaS metrics, and optimizing user engagement.
• Experience with CRM and marketing automation tools (HubSpot, Salesforce).
• Solid understanding of SEO (on-page optimization, keyword research, backlinks).
• Technical knowledge of HTML, CSS, and JavaScript as they relate to SEO and website optimization.
• Proficient in managing PPC campaigns and remarketing strategies for lead generation.
• Collaborative approach with sales teams to align marketing campaigns and improve conversions.
• Strong leadership and team management skills, including cross-functional collaboration.
• Excellent communication, storytelling, and presentation abilities.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Qualifications:

• Education: Any Degree
• Experience: 5+ years of experience in digital marketing, with at least 2 years in a SaaS or B2B environment
• Willing to work on US shifts
• Immediate joiners preferred

Are you ready to lead impactful digital marketing for a global B2B SaaS company?

We're seeking a highly experienced Digital Marketing Leader with 10+ years in the field to own our global digital strategy, particularly for US and European markets . This is a pivotal role where you'll drive lead generation and brand growth through strategic SEO, compelling content, optimized website experiences, and powerful digital outreach (email, social, events) .

You'll leverage your expertise in paid media (Google Ads, LinkedIn Ads) , strong analytical skills (Google Analytics, SEO platforms), and exceptional communication to collaborate across teams. If you've led digital initiatives for enterprise B2B SaaS, understand the data ecosystem, and hold a Master's degree in marketing, let's connect! Experience in the SAP ecosystem is a plus.

Job Description: Digital Marketing Manager

Location: (Your City/Office or Remote)

Experience Required: 4–5 Years

Employment Type: Full-Time

About the Role

We are looking for a dynamic and result-oriented Digital Marketing Manager with 4–5 years of proven experience in performance marketing, influencer collaborations, and running successful paid campaigns across Meta Ads and Google Ads. The ideal candidate should also have hands-on skills in creative editing (photos & product videos) and be capable of developing innovative marketing strategies that drive brand growth and measurable ROI.

Key Responsibilities

Performance Marketing:

Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, Shopping, YouTube), and other performance platforms.

Monitor campaign KPIs (ROAS, CPL, CTR, CPA, Conversion Rate) and optimize for maximum ROI.

Influencer Marketing:

Identify and collaborate with relevant influencers/creators to boost brand awareness and engagement.

Manage influencer campaigns end-to-end, from outreach and negotiation to performance tracking.

Strategy & Growth:

Develop and implement 360° digital marketing strategies to achieve business objectives.

Conduct competitor and market research to identify new opportunities.

Create monthly/quarterly marketing calendars, reports, and growth plans.

Creative Development:

Edit photos, design creatives, and produce engaging short-form videos/reels/product videos for campaigns.

Work closely with the content and design teams to ensure brand consistency.

Analytics & Reporting:

Track, measure, and report campaign performance against goals.

Provide insights and recommendations for continuous improvement.

Requirements

Bachelor’s/Master’s degree in Marketing, Business, or related field.

4–5 years of hands-on experience in digital marketing with strong focus on performance campaigns (Meta & Google Ads).

Proven track record in influencer marketing and driving brand growth through collaborations.

Strong understanding of marketing funnels, retargeting, and customer journey mapping.

Proficiency in photo editing tools (Photoshop, Canva, etc.) and video editing software (Premiere Pro, CapCut, or similar).

Strong analytical mindset with ability to interpret data and optimize strategies.

Excellent communication, negotiation, and project management skills.

Preferred Skills (Good to Have)

Experience with SEO, email marketing, and affiliate marketing.

Familiarity with CRM tools and marketing automation platforms.

Ability to manage budgets and allocate spends effectively.

What We Offer

Competitive salary with performance-based incentives.

Opportunity to lead and execute high-impact campaigns.

A fast-paced, growth-driven environment with creative freedom.

• Exposure to latest marketing tools, trends, and training.