1058 Marketing Strategies jobs in Bengaluru

About BYG Ventures

BYG Ventures is a Bangalore-based hospitality brand operating some of the city’s most vibrant and experiential spaces — Byg Brewski, Bob’s Bar, and Jollygunj. We are passionate about creating memorable experiences and building strong community connections through creative marketing, immersive branding, and strategic campaigns.

Role Overview

We are seeking a Marketing Manager to lead and oversee the marketing strategy and execution across all BYG Ventures brands. The ideal candidate is a dynamic, creative, and strategic thinker with experience in hospitality or consumer-facing brands. This role involves managing campaigns, social media, events, and a marketing team while ensuring consistent brand communication.

Key Responsibilities

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Develop, implement, and oversee marketing strategies and campaigns for all BYG Ventures brands.

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Lead the marketing team, providing guidance, mentorship, and performance feedback.

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Plan, coordinate, and execute brand activations, events, and promotional campaigns.

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Manage digital marketing initiatives, social media content, and audience engagement.

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Conduct market research, competitor analysis, and consumer insights to inform strategy.

Track marketing performance metrics, prepare reports, and recommend optimizations.

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Ensure brand consistency across all channels and marketing materials.

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Collaborate with internal teams, vendors, and partners to deliver impactful campaigns.

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Drive innovation and creative solutions for brand growth and visibility.

Role: Web Developer Marketing & Campaigns

Location: Bangalore

Shift : CST(6pm to 2.45 AM- Training period) & Aus (7AM)

Employment Type: Full - time

Must Have :

• Web Developer - Exp 4-10 years, must have Sitecore CMS experience
• Front end development experience (HTML, CSS).
• Must have experience with Ceros or similar designing tools.
• Experience with designing landing pages.

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*IMMEDIATE JOINERS ALERT*

We're looking for candidates who can *join immediately*.

If you're available, please *send your CV via WhatsApp only* to: * *

Please note: *No calls* will be entertained.

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Job Description:

Join a high-performing marketing team driving digital innovation. Were on the lookout for a talented and detail-oriented Web Developer to support our fast-paced Digital team. In this role, you'll play a critical part in building engaging, high- converting digital experiences that bring our campaigns to life. Working alongside the digital team and wider marketing and communications team, youll help shape how our brand shows up online, from responsive landing pages to interactive microsites. If you thrive on collaboration, care about clean code and user experience, and are passionate about combining creativity with functionality, wed love to hear from you.

Job Description:

• Design, build, and maintain responsive landing pages and microsites to support marketing campaigns and lead generation efforts
• Develop high-quality digital experiences using Sitecore CMS and Ceros, with a strong focus on performance, accessibility, and cross-device compatibility
• Work closely with marketing, design, and content teams to translate creative concepts into functional web assets
• Implement tracking pixels, forms, and integrations to ensure seamless data capture and campaign performance measurement
• Maintain and optimise existing Sitecore templates and modules, ensuring consistency with brand guidelines and best practices
• QA all deliverables with meticulous attention to detail including testing across browsers, devices, and use cases
• Identify and resolve bugs or inconsistencies promptly, and proactively suggest improvements to UX and page performance
• Stay up to date with digital trends, web standards, and platform capabilities (particularly Sitecore and Ceros) to ensure best-in-class execution

Qualifications & Experience

• 4+ years of experience in web development, ideally in a marketing or digital agency environment
• Proficiency in front-end technologies including HTML5, CSS3, JavaScript, and responsive frameworks (e.g., Bootstrap, Flexbox)
• Strong experience using Sitecore CMS (essential)
• Experience working with interactive content platforms such as Ceros (preferred)
• Familiarity with web performance optimisation and SEO best practices
• Experience with marketing technology platforms (e.g., Marketo, Salesforce, Google Tag Manager)
• Understanding of UX/UI principles and accessibility standards (WCAG compliance)
• Experience with cross-browser and device testing

Skills & Attributes

• Ability to translate creative briefs and wireframes into functional digital assets
• Strong troubleshooting and debugging skills
• Excellent attention to detail and a quality-first mindset
• Comfortable managing multiple priorities in a fast-paced, campaign-driven environment
• Collaborative and proactive team player who communicates well with technical and non-technical stakeholders
• Strong organisational and documentation skills

Brand Insight Strategist

Job summary:

As Brand Insight Strategist Manager will serve as the strategic partner to both clients and internal teams, bridging the gap between business objectives, creative execution, and vendor collaborations. This role requires strong skills in client engagement, consumer insights, and vendor management, ensuring campaigns are not only strategically sound but also seamlessly executed.

Key responsibilities:

Client Interaction & Collaboration

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Act as a trusted advisor to clients, understanding their brand vision, business goals, and challenges.

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Conduct regular client meetings to present insights, strategies, and campaign progress.

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Partner with clients to define KPIs and align marketing objectives.

Strategy Development

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Translate market and consumer research into actionable brand strategies.

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Develop positioning frameworks, messaging, and campaign strategies.

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Create insight-driven briefs that guide creative and media teams.

Vendor & Partner Coordination

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Collaborate with external vendors (production houses, media partners, event agencies, etc.) to ensure brand consistency.

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Negotiate deliverables, timelines, and budgets with vendors while maintaining quality standards.

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Act as the central communication point between clients, vendors, and internal teams.

Cross-Functional Alignment

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Work closely with account managers, creatives, and media teams to ensure brand strategies translate into effective campaigns.

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Provide direction and clarity to the creative team, backed by insights and client inputs.

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Ensure on-ground activations and campaigns are executed flawlessly.

Page2

Performance Tracking & Reporting

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Monitor campaign performance against set KPIs.

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Provide data-driven recommendations for campaign optimization.

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Share reports and insights with clients to demonstrate ROI and impact.

Specification:

Qualification: Bachelor's or Master's degree in Marketing, Business, Communications, or a related field

Experience: 5-8yr experience in brand strategy, account planning, or client servicing (agency background preferred).

Location: JP Nagar, Bangalore

Client: Brandcrest

Brand Insight Strategist

Job summary:

As Brand Insight Strategist Manager will serve as the strategic partner to both clients and internal teams, bridging the gap between business objectives, creative execution, and vendor collaborations. This role requires strong skills in client engagement, consumer insights, and vendor management, ensuring campaigns are not only strategically sound but also seamlessly executed.

Key responsibilities:

Client Interaction & Collaboration

•

Act as a trusted advisor to clients, understanding their brand vision, business goals, and challenges.

•

Conduct regular client meetings to present insights, strategies, and campaign progress.

•

Partner with clients to define KPIs and align marketing objectives.

Strategy Development

•

Translate market and consumer research into actionable brand strategies.

•

Develop positioning frameworks, messaging, and campaign strategies.

•

Create insight-driven briefs that guide creative and media teams.

Vendor & Partner Coordination

•

Collaborate with external vendors (production houses, media partners, event agencies, etc.) to ensure brand consistency.

•

Negotiate deliverables, timelines, and budgets with vendors while maintaining quality standards.

•

Act as the central communication point between clients, vendors, and internal teams.

Cross-Functional Alignment

•

Work closely with account managers, creatives, and media teams to ensure brand strategies translate into effective campaigns.

•

Provide direction and clarity to the creative team, backed by insights and client inputs.

•

Ensure on-ground activations and campaigns are executed flawlessly.

Page2

Performance Tracking & Reporting

•

Monitor campaign performance against set KPIs.

•

Provide data-driven recommendations for campaign optimization.

•

Share reports and insights with clients to demonstrate ROI and impact.

Specification:

Qualification: Bachelor's or Master's degree in Marketing, Business, Communications, or a related field

Experience: 5-8yr experience in brand strategy, account planning, or client servicing (agency background preferred).

Location: JP Nagar, Bangalore

General Manager – Brands

Location:

Bangalore (On-site)

Function: Brand Strategy / P&L Management / E-commerce

Experience: 12–20 Years

About the Role

We are looking for a commercially astute, high-impact leader to head our entire Brand

Management function. As General Manager – Brands , you will own the vision, performance,

and growth of a multi-brand portfolio across global (Amazon.Com, Walmart, eBay) and Indian

marketplaces (Flipkart, Myntra, Nykaa) as well as D2C channels . You will lead a team of

Brand Managers and drive P&L performance, channel strategy, brand scaling , and cross

functional execution.

This is a CXO-track role for someone who thrives in ambiguity, scales aggressively, and aligns

brand building with bottom-line ownership.

Key Responsibilities

• Own the P&L for all brands across geographies — drive revenue, margin, and category
• expansion targets
• Lead and mentor a team of Brand Managers;
  review brand-level strategy, performance,
• and marketing ROI
• Define and implement GTM strategies to scale brands from 0 to 100 — via D2C,
• Amazon.Com, and other global platforms
• Collaborate with Sourcing, Supply Chain, Creative, Digital Marketing, Catalog, and
• Operations to deliver best-in-class execution
• Lead channel diversification : identify marketplace opportunities (India & International),
• prioritize D2C profitability
• Partner with Product and Finance teams on pricing, forecasting, and inventory planning
• Regularly review brand health metrics (CVR, CTR, ROAS, ACOS, CM1, Sell-through)
• and drive corrective actions
• Oversee new brand incubation, launch playbooks, and lifecycle management Contribute to board-level strategy, investor updates, and market expansion roadmaps

What We’re Looking For

• 12–20 years of leadership experience across e-commerce, brand management, or
• digital retail
• Proven track record of full P&L ownership (₹50 Cr+ annual turnover), team leadership,
• and 3-year+ brand tenure
• Deep familiarity with marketplaces (Amazon.Com, Flipkart, Myntra, Walmart) and D2C
• execution
• Experience in scaling private label or owned brands in India and/or the US market
• Strong analytical decision-making: comfortable working with dashboards, data tools, and
• BI reports
• Exposure to international market dynamics and marketplace compliance (especially for
• US or EU)

Preferred Experience

• Background in fast-paced e-commerce or D2C environments (aggregators, unicorn
• startups, MNCs)
• Strategic brand building with hands-on execution of campaigns, pricing, and positioning
• MBA or advanced degrees from Tier 1 institutions (IIMs, ISB, INSEAD, or similar)
• Experience in managing cross-border teams or distributed brand pods

Who You Are

• A strategic thinker with a doer’s bias — able to toggle between vision and operations
• P&L-focused but brand-obsessed — understands margin math and storytelling equally
• well
• A team-builder who invests in capability and scale
• Comfortable in ambiguity and complexity;
  thrives in high-growth, founder-led
• ecosystems
• Data-driven, persuasive, and passionate about building brands that endure

Perks & Benefits

• Medical insurance for self and dependents
• Performance-based annual increments up to 25%
• Executive education reimbursements for select global certifications (IIMs, ISB, HBS
• Online)
• Business travel opportunities (including US-based market visits for category expansion)
• Leadership coaching and participation in industry forums (e.G., TiE, Retail Association of
• India)
• Stock option eligibility for qualifying leadership hires

Department:

Integrated Solutions

Primary Purpose:

Responsible for emerging with digital strategies keeping in mind current strategy research, content, ideation and applications on the basis of objectives.

Major Responsibilities:

• Act as the main point of contact in all matters relating to client concerns and needs
• Maintain accurate client records, keeping track of finances on the brand
• Synthesize information and communicate with various teams and be highly organized, whilst optimist systems and processes
• Brainstorming and contributing to the Account Team's efforts on brand communication/strategy for the client
• Sharing creative input on ideas and campaigns
• Monthly/ Weekly report to the Management/ Client regarding the account's activities
• Daily research along with the junior strategist regarding social media platform updates and trends and synthesize them to use in creative ideation with the design and creative teams
• Intermediate Excel/ Google Suite and Presentation making skills are a must.
• Presenting ideas to the clients effectively with minimal supervision from senior management.
• Experience of working on monthly social media calendars for brands.
• Experience of working on ORM/social media listening for your brands.

About Licious

We are Licious, India’s most successful D2C food-tech brand, founded in 2015 by Abhay Hanjura and Vivek Gupta. From Bengaluru to 20+ cities, we delight over 32 lakh customers with the freshest meat and seafood, redefining the way India experiences food. At Licious, we’re not just selling meat - we’re building categories, driving innovation, and shaping cultural habits.

Think you have what it takes to be the magic ingredient in our recipe? Read on.

Role Purpose

As a Brand Manager at Licious, you will lead one of our core growth engines, driving brand and business strategy across categories. This is a high-impact role where you’ll own category-led brand building, craft sharp consumer propositions, and drive adoption, penetration, and loyalty. You are not just a custodian of the brand - you are a business builder, problem solver, and culture shaper.

What makes the role meaty?

• Lead category-led brand strategy and business growth across Licious’ core portfolios.
• Build sharp, insight-driven propositions that solve real consumer jobs and beat competition.
• Drive discovery, penetration, repeat, and loyalty through multi-channel education and trial engines.
• Own category health metrics and co-own business KPIs: penetration, frequency, attach rates, repeat, O2+ conversions.
• Develop and execute integrated campaigns (brand + performance) across ATL, digital, social, retail, content, and influencer.
• Shape packaging, naming, in-app merchandising, and customer journeys in partnership with product, design, and creative.
• Track, diagnose, and fix category performance while building long-term scale.
• Partner cross-functionally with category, insights, growth, creative, CRM, and retail ops to deliver results.

We hope that you have…

• 7–8 years of experience in consumer brand or category marketing (D2C or FMCG).
• A strong track record in category creation or scaling - with 0-to-1 launches or growth ownership.
• Business acumen and hunger to solve real market problems - not just make great ads.
• Deep understanding of Indian food culture, convenience triggers, and consumer decision-making.
• Bias for insights, rigor in planning, and ownership in execution.
• Passion for food, customer-centricity, and an entrepreneurial mindset.

About Cult

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Cult.Fit is looking for a dynamic and seasoned Head of Brand to lead brand strategy across our Fitness and Product verticals . This is a senior leadership role responsible for shaping how millions experience and engage with the Cult.Fit brand — both online and offline.

The role leads a 15+ member team spanning Social Media, Community & Events, Brand and PR and works cross-functionally with stakeholders across Product, Growth, Design, and Business.

This is a high-ownership role for someone with a deep understanding of brand building, a strong affinity for fitness and wellness, and the ability to influence through both strategic thinking and creative execution.

Key Responsibilities

• Brand Vision & Architecture: Define and evolve Cult.Fit’s brand strategy, positioning, and playbooks across offerings.

• Campaign Leadership: Drive 360° brand campaigns — across digital, ATL, on-ground, and owned channels.

• Earned Media Strategy: Lead the org’s efforts across social media, PR, influencers, and community events.

• Team & Agency Management: Mentor a large internal brand team and manage creative, media, and PR agency partners.

• Playbook Creation: Build brand systems, toolkits, and scalable execution models for new offerings and city-level activations.

• Stakeholder Management: Work closely with business, product, and growth leaders to integrate brand priorities into company strategy.

• Brand Health Tracking: Define, measure, and report on KPIs such as awareness, preference, sentiment, and NPS.

What we’re looking for?

• 13+ years of experience in brand marketing or strategy roles.
• Prior experience leading brands with both online and offline presence is essential.
• Strong track record in consumer lifestyle categories such as D2C, fitness, wellness, FMCG, hospitality, or consumer tech .
• Experience managing large brand/creative teams and cross-functional leadership.
• Excellent storytelling, positioning, and execution capabilities.
• A strong personal interest in fitness, health, or wellness is non-negotiable.

Asianet News is looking for a highly motivated marketing professional to join its Brand Solutions team as a Brand Solutions Sr. Executive. The role would involve strategising bringing clients on board, service & manage existing client relations/campaigns, and conceptualise IPs and concepts for client solutions.

The role is highly collaborative in nature and would involve working with internal teams like Sales, Analytics, Ad Operations, Design, and Marketing, apart from clients and agencies.

Responsibilities:

• Work on strategies for brands with the sales team to consistently achieve and exceed revenue goals.
• Create proposals for brands based on incoming briefs as well as for outreach.
• Conceptualise innovative video properties for the brand and clients to extend revenue streams.
• Co-ordinate and execute ongoing campaigns by being the SPOC for client relationships.
• Research and stay abreast of the latest trends in the industry.
• Build and manage relationships with vendors to expand offerings and service existing properties.

Skills:

• 3-5 years of work experience in Brand Solutions and Strategies
• Experience in Digital News Media organization.
• An understanding of online advertising space in display and content.
• Good presentation, spreadsheet, and communication skills.
• Creative bent of mind for innovative solutions
• Strong analytical skills for campaign analysis and collecting business intelligence while monitoring/identifying trends in data.
• Ability to work in a fast-paced, ever-evolving environment.