32 Marketing Strategy jobs in India

Marketing Executive

Thiruvananthapuram, Kerala Mirox cyber security and technology Pvt Ltd

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Job Description

**Job Summary**:
The Marketing Executive will drive the promotion of cybersecurity products and services, develop impactful marketing campaigns, and strengthen the company's brand presence. This role demands expertise in digital marketing, content creation, and industry-specific market research to attract and engage B2B and government clients.

**Key Responsibilities**:

- **Marketing Campaigns**:

- Plan, execute, and analyze targeted campaigns to generate leads for cybersecurity solutions.
- **Content Creation**:

- Develop high-quality content, including blogs, whitepapers, case studies, and social media posts, showcasing expertise in cybersecurity.
- Collaborate with technical teams to create product-centric marketing materials.
- **Brand Management**:

- Enhance the company’s reputation as a leader in cybersecurity through consistent branding.
- Manage and optimize the company’s website and social media presence.
- **Market Research**:

- Conduct research on cybersecurity trends, competitor strategies, and client needs to identify opportunities.
- Monitor the market to recommend product positioning and new service offerings.
- **Lead Generation**:

- Implement strategies to attract qualified leads through online and offline channels.
- Track and measure lead generation effectiveness using CRM tools.
- **Event Coordination**:

- Organize and manage trade shows, webinars, and client events to showcase solutions.
- Represent the company at industry events to build networks and generate interest.
- **Performance Analysis**:

- Analyze the performance of marketing activities and prepare detailed reports.
- Use insights to refine strategies and maximize ROI.
- **Collaboration**:

- Work closely with the sales and technical teams to align marketing efforts with business goals.
- Support sales initiatives with customized presentations and collateral.

**Required Skills & Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in marketing, preferably in the IT industry.
- Strong knowledge of digital marketing tools and platforms (SEO, SEM, social media, CRM).
- Excellent written and verbal communication skills.
- Ability to analyze data and create actionable insights.
- Creative thinking and problem-solving skills.
- Freshers or experienced professional with 1 or 2 years of experience can apply

Familiarity with IT trends and technology is a plus

Pay: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Language**:

- English (required)
- Malayalam (required)

Work Location: In person
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Marketing Strategy

Lucknow, Uttar Pradesh Thrivibe

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Our team at Thrivibe is looking for a Business Strategy and Marketing for one of our clients based in Lucknow.

With a minimum of 2 to 10 years of relevant experience in marketing and strategy.

Schedule:

- Day shift
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Intern - Marketing & Strategy

Gurugram, Uttar Pradesh Pouring Pounds India Pvt. Ltd.

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Company Overview:
CashKaro is India’s #1 cashback platform, trusted by over 25 million users. We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by Ratan Tata and a recent $16 million funding from Affle, we’re rapidly scaling past ₹300 crore in revenue toward ₹500 crore.

Our influencer referral platform, EarnKaro, is trusted by over 500,000 influencers, sending unmatched traffic to top online retailers. BankKaro, our latest venture, is fast becoming India’s go-to FinTech aggregator.

Join our dynamic team and shape the future of online shopping, influencer marketing, and financial technology in India!


About BankKaro

BankKaro is India’s fastest-growing platform for saving smartly on banking and finance products. We help users get the best deals on credit cards, loans, and more — while earning rewards. If you're passionate about marketing, love digging into data, and want to work on real-world strategy in the fintech space, we’d love to hear from you!


Role Overview

We’re looking for a motivated and detail-oriented Marketing & Strategy Intern to support our growth efforts. The ideal candidate is someone who can think both creatively and analytically — crafting crisp marketing messages while uncovering insights from data.


Key Responsibilities

  • Content & Messaging: Write clear and engaging marketing copy for product listings, website banners, campaign messages, and more.
  • Data Analysis: Work on performance tracking of campaigns, user funnel analysis, and generate actionable insights using Excel or dashboards.
  • Competitive Research: Assist in analyzing competitor offers, user journeys, and marketing strategies.
  • Campaign Support: Collaborate on campaign planning and execution across email, push, WhatsApp, and social channels.
  • Reporting: Prepare weekly reports on campaign performance and suggest optimizations.


What We’re Looking For

  • Excellent written communication skills – must be able to write compelling, user-focused messaging.
  • Strong analytical ability – comfort with numbers, Excel/Google Sheets, and interpreting basic campaign metrics.
  • A proactive mindset – ready to learn, take ownership, and bring ideas to the table.
  • Bonus: Familiarity with marketing tools (like Canva, Mailchimp, or Google Analytics) is a plus.


Why Join Us?

  1. Startup Culture: Join a passionate and energetic team driven by hustle and camaraderie.

  2. Compensation & Benefits: Best-in-class salaries, ESOPs, and ample growth opportunities.

  3. Innovation-Driven Environment: Work on creative and high-impact projects.

  4. Employee Well-Being: Medical insurance, flexible WFH options, and learning & development sessions.

  5. Cool Perks: Team outings, in-house events, and much more!

We believe in a diverse and inclusive workplace where we learn from each other. CashKaro and EarnKaro are Equal Employment Opportunity and Affirmative Action employers. Qualified applicants will be considered regardless of race, gender, religion, age, marital status, disability, or veteran status.



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Avp -marketing Strategy

Bengaluru, Karnataka AddRec Solutions

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**TITLE & ROLE**

Business Strategy and Marketing Lead (South India) This position leads strategy, and marketing for South India and is at the heart of the business and plays a critical role in driving business strategy, communication & monetization efforts for strategic partners. sales, Developers Marketing, and sales and Group strategy. This position focuses on;
1. Driving product, pricing, communication, value propositions, and go-to-market strategy along with sales team and Developers team to ensure delivery of targets.

2. Winning accounts with necessary market + Customer intelligence, strategy and marketing along with Sales team to win accounts along with Sales team.

3. Collaboration with multiple teams to Create appropriate reports and presentations that aid decision making and execution for sales

4.Monitoring mandate profitability, processes, tech compliance, performance to ensure successful delivery and intelligence from the mandate.

5. Integration of Value Added Services interms of Creative agency, Digital Agency, Tech Suite, Post Sales for integrated solution and larger accountability in delivery

**Key Traits**

**Overall experience** of 10+ years of Proven delivery in strategy and marketing with a Real estate developer and / or strategic partner background.

**Educational Qualification **MBA PG (Top B Schools only) 3.

Excellent Leadership, networking, and collaboration skills to handle multiple teams including owned business strategy marketing team

Analytics and Program Management experience with progressive and process driven organisations.

Implement Go-to
- market strategies for launches/sustenance

Strong believer and ambassador of technology to build necessary processes in ensuring tracking and bringing in sale

**Salary**: ₹369,021.06 - ₹1,781,770.06 per year

Schedule:

- Morning shift
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Growth Marketing Strategy | Remote- Mumbai

Mumbai, Maharashtra BrowserStack

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Job Description

Who are we and what do we do?

BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized by leading organizations around the world:

  • BrowserStack is Great Place to Work-Certified™ 2020-21

  • Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi

  • Ranked in Forbes Cloud 100 in 2021 - for the second time

  • Featured in LinkedIn Top Startups India 2018

  • Location
    This is a remote opportunity. But the base location of the role holder has to be Mumbai

    Role in a Nutshell

    As a Growth Marketing Strategist, you will play a pivotal role in driving the company's marketing strategy to increase Marketing Pipe and align with business objectives. You will mentor a team of content strategists, technical marketers, leveraging your expertise in Problem Solving, Communication, and Leadership to drive business metrics.

    Desired Experience

  • 9-12 years of experience, preferably in B2B SaaS.
  • Prior experience in management consulting, growth strategy, or product strategy is a plus.
  • Proven track record of developing long-term business plans and driving measurable outcomes.
  • Demonstrated success in managing and mentoring teams.
  • Proficiency in using marketing tools (e.g., Google Analytics) for performance tracking.
  • What will you do

    Strategy Development & Implementation

  • Develop and execute a comprehensive business strategy that aligns with business goals to drive marketing pipe.
  • Identify, prioritize, and manage strategic initiatives to enhance product revenue and market share.
  • Collaborate with cross-functional teams to ensure alignment with brand messaging and business priorities.
  • Team Leadership & Mentorship

  • Manage and mentor a team of content strategists, technical marketers, fostering a culture of creativity, collaboration, and continuous improvement.
  • Set direction and establish clear goals for the Digital Marketing Team.
  • Performance Analysis & Market Insights

  • Analyze and track marketing performance using analytics tools like Google Analytics.
  • Stay updated on industry trends, competitor activities, and market dynamics to refine strategies.
  • Leverage insights to inform long-term content plans and improve content ROI.
  • Strategic Execution

  • Lead key projects or workstreams related to the company's growth and product strategy.
  • Take ownership of strategic initiatives, driving them from conceptualisation to execution and outcome assessment.
  • Benefits:


    In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

  • Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000

  • Gratuity as per payment of Gratuity Act, 1972

  • Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends

  • Remote-First work environment that allows our people to work from anywhere in India

  • Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience

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    Category growth & marketing strategy manager

    Skyleaf Consultants LLP

    Posted today

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    Job Description

    permanent
    We’re Hiring | Category Growth & Marketing Strategy Manager Location: Mumbai Experience: 5–8 Years | Full-timeWe’re looking for a Category Growth & Marketing Strategy professional to design and drive growth plans for all categories. This role will blend strategic thinking, marketing creativity, and cross-functional collaboration to deliver business impact. What You’ll DoBuild annual category growth plans, breaking them into quarterly & monthly execution roadmaps.Understand consumers for each category and generate insights to acquire new users & grow segments.Develop and execute marketing strategies in collaboration with e-commerce & marketing teams.Own the user journey—onsite & offsite—working closely with site and creative teams.Identify category drivers, create consumer-first plans, and champion deep category understanding.Launch 360° campaigns for key brands, including import & global store brands.Translate trends, brand priorities, and business intelligence into actionable plans. What We’re Looking ForA first-principles thinker with a creative problem-solving mindset.Strong business acumen and ability to turn data into actionable insights.Proven project management and cross-functional leadership skills.Excellent communication & influencing skills with senior stakeholders.Self-starter who spots opportunities for growth & category development.Relationship builder who thrives in collaborative environments. Preferred BackgroundBrand building experience in FMCG or e-commerce.Exposure to commercial planning or site merchandising.5–8 years of experience in marketing, category growth, or strategy
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    SENIOR MANAGER, DIGITAL MARKETING STRATEGY & PERFORMANCE

    Prayagraj, Uttar Pradesh Cbus Super

    Posted today

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    Job Description

    • Build strategy and tracking frameworks
    • 6 month contract
    • Melbourne CBD, Hybrid 3 days

    About Cbus

    Created by workers, for workers, Cbus Super is one of Australia’s most successful Superannuation funds. For four decades we’ve proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry. As an award-winning fund we’ve been recognised for the benefits provided to our members and our innovative investment approach.  All while staying committed to our member first ethos as a proud Industry Fund.

    About the role

    We’re looking for a digital marketing expert to join us on a 6-month contract basis to lead development of digital marketing strategies, with the aim of driving business growth and enhancing channel performance.
      
    Accountabilities and Responsibilities

    The key focus for this role will be:

    • Develop the end-to-end digital marketing strategy aligned with business objectives
    • Building robust performance tracking frameworks
    • In-depth analysis of performance data and translating this into actionable recommendations
    • Internal collaboration to ensure integration of paid digital marketing into the broader Brand and marketing business plan

    Experience and Qualifications

    • Proven experience in digital media strategy including demand generation and acquisition
    • Experience with digital media platforms such as Google and Meta
    • Strong analytical skills and data-driven decision making
    • Excellent interpersonal skills and the ability to successfully influence

      
    If you’re a natural storyteller who enjoys interpreting data and bringing it to life into meaningful insights for your stakeholders, and are comfortable sharing your knowledge with your team, we look forward to hearing from you.

    Belong at Cbus
    We value difference, and embrace people with diverse backgrounds, experiences, gender identities, abilities and thinking styles. We believe that, with diversity of perspectives and experiences, you get better teams and outcomes. We’re looking for people of all genders, races, nationalities, orientations and of all abilities to join us.
      
    We’re keen to hear from you
    If you've read through the requirements of this role and you feel like you haven’t fully met the criteria, we would still encourage you to apply. We're aware of accessibility barriers when it comes to applying for a job and we want to help. If you require assistance with your application, please contact our Talent Acquisition Team via  

    Like to know more about working with Cbus? Listen to some of our videos with members of the Cbus team on our website, cbussuper.com.au/careers
      
    Applications Close: Friday, 22nd August
    This is a full-time position based in Melbourne.
      
    Agencies, please note: All Cbus vacancies are managed by our internal Talent Acquisition Team.  Should external assistance be required we will reach out to our preferred agency partners, thank you.

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    Senior Manager- Marketing & Content Strategy

    Durgapur, West Bengal Toolsvilla.com

    Posted 2 days ago

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    Job Description

    What we do

    Toolsvilla is India’s fastest growing B2B eCommerce Marketplace. Our proprietary technology platform coupled with strong network effects have allowed us to acquire 2,00,000+ customers and partner with 1500+ sellers across India successfully .


    Toolsvilla is backed by top American investors and our mission is to digitise and transform how businesses discover, engage, and transact online.


    Role Overview:

    We are seeking a dynamic Senior Manager – Marketing & Content Strategy to lead Performance marketing, branding and content strategy across all digital channels.


    Key Responsibilities:

    • Develop and execute an integrated marketing strategy combining brand, content, and digital channels to achieve business goals.
    • Lead content creation for web, app, email, social media, product marketing, and thought leadership.
    • Oversee digital marketing efforts, including Seo, Sem, paid ads, retargeting, and marketing automation.
    • Optimize organic and paid campaigns based on data-driven insights to maximize reach, engagement, and conversions.
    • Manage the brand voice, storytelling, and visual identity across all platforms.
    • Collaborate with product, sales, partnerships, and design teams to deliver cohesive campaigns.
    • Track, analyze, and report on marketing performance metrics to continuously refine strategies.


    Key Skills & Experience:

    • 7+ years in marketing, digital marketing, or content strategy, preferably in B2B eCommerce, SaaS, or tech startups.
    • Strong expertise in performance marketing, Seo/Sem, social media, and content marketing.
    • Proven ability to run integrated multi-channel campaigns that drive growth.
    • Excellent leadership, project management, and cross-functional collaboration skills.
    • Data-driven mindset with strong analytical skills and ROI-focused execution.


    Location: Hybrid/ Delhi/ Durgapur/ Kolkata


    How to apply 

    CTC- Not a constraint for the right/ experienced candidates

    Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and qualifications to are based out of Durgapur, West Bengal.


    Please include email subject as Sr. Manager- Marketing & Content Strategy


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    Senior Manager- Marketing & Content Strategy

    Durgapur, West Bengal Toolsvilla.com

    Posted 1 day ago

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    Job Description

    What we do

    Toolsvilla is India’s fastest growing B2B eCommerce Marketplace. Our proprietary technology platform coupled with strong network effects have allowed us to acquire 2,00,000+ customers and partner with 1500+ sellers across India successfully.

    Toolsvilla is backed by top American investors and our mission is to digitise and transform how businesses discover, engage, and transact online.

    Role Overview:

    We are seeking a dynamic Senior Manager – Marketing & Content Strategy to lead Performance marketing, branding and content strategy across all digital channels.

    Key Responsibilities:

    • Develop and execute an integrated marketing strategy combining brand, content, and digital channels to achieve business goals.
    • Lead content creation for web, app, email, social media, product marketing, and thought leadership.
    • Oversee digital marketing efforts, including Seo, Sem, paid ads, retargeting, and marketing automation.
    • Optimize organic and paid campaigns based on data-driven insights to maximize reach, engagement, and conversions.
    • Manage the brand voice, storytelling, and visual identity across all platforms.
    • Collaborate with product, sales, partnerships, and design teams to deliver cohesive campaigns.
    • Track, analyze, and report on marketing performance metrics to continuously refine strategies.

    Key Skills & Experience:

    • 7+ years in marketing, digital marketing, or content strategy, preferably in B2B eCommerce, SaaS, or tech startups.
    • Strong expertise in performance marketing, Seo/Sem, social media, and content marketing.
    • Proven ability to run integrated multi-channel campaigns that drive growth.
    • Excellent leadership, project management, and cross-functional collaboration skills.
    • Data-driven mindset with strong analytical skills and ROI-focused execution.

    Location:Hybrid/ Delhi/ Durgapur/ Kolkata

    How to apply

    CTC- Not a constraint for the right/ experienced candidates

    Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and qualifications to are based out of Durgapur, West Bengal.

    Please include email subject as Sr. Manager- Marketing & Content Strategy

    This advertiser has chosen not to accept applicants from your region.

    Senior Manager- Marketing & Content Strategy

    Durgapur, West Bengal Toolsvilla.com

    Posted 1 day ago

    Job Viewed

    Tap Again To Close

    Job Description

    What we do
    Toolsvilla is India’s fastest growing B2B eCommerce Marketplace. Our proprietary technology platform coupled with strong network effects have allowed us to acquire 2,00,000+ customers and partner with 1500+ sellers across India successfully .

    Toolsvilla is backed by top American investors and our mission is to digitise and transform how businesses discover, engage, and transact online.

    Role Overview:
    We are seeking a dynamic Senior Manager – Marketing & Content Strategy to lead Performance marketing, branding and content strategy across all digital channels.

    Key Responsibilities:
    Develop and execute an integrated marketing strategy combining brand, content, and digital channels to achieve business goals.
    Lead content creation for web, app, email, social media, product marketing, and thought leadership.
    Oversee digital marketing efforts, including Seo, Sem, paid ads, retargeting, and marketing automation.
    Optimize organic and paid campaigns based on data-driven insights to maximize reach, engagement, and conversions.
    Manage the brand voice, storytelling, and visual identity across all platforms.
    Collaborate with product, sales, partnerships, and design teams to deliver cohesive campaigns.
    Track, analyze, and report on marketing performance metrics to continuously refine strategies.

    Key Skills & Experience:
    7+ years in marketing, digital marketing, or content strategy, preferably in B2B eCommerce, SaaS, or tech startups.
    Strong expertise in performance marketing, Seo/Sem, social media, and content marketing.
    Proven ability to run integrated multi-channel campaigns that drive growth.
    Excellent leadership, project management, and cross-functional collaboration skills.
    Data-driven mindset with strong analytical skills and ROI-focused execution.

    Location: Hybrid/ Delhi/ Durgapur/ Kolkata

    How to apply
    CTC- Not a constraint for the right/ experienced candidates
    Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and qualifications to are based out of Durgapur, West Bengal.

    Please include email subject as Sr. Manager- Marketing & Content Strategy
    This advertiser has chosen not to accept applicants from your region.
     

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