954 Marketing jobs in Kochi

Performance Marketing Manager – Marketplace

Kochi | 5+ yrs exp

Responsibilities:

• Manage and optimize ads on global eCommerce marketplaces
• Track key metrics: CTR, ROAS, ACoS, CPC, conversion rate
• Create data-driven strategies to grow sales and visibility
• Align campaigns with inventory, pricing & demand
• Analyze competitors and adjust for trends & seasonality
• Report performance & suggest improvements

Requirements:

• 5+ yrs of hands-on performance marketing experience
• Strong knowledge of marketplace platforms
• Based in/ready to work from Kochi

Lascade  is a fast-growing mobile app studio building a diverse portfolio of subscription-based apps across health, travel, utilities, and education. We’re looking for a  Performance Marketing Specialist  to drive user acquisition and growth through data-driven strategies and bold, creative advertising.

What You'll Do:

• Run and scale paid campaigns on Meta (Facebook/Instagram) , Google Ads (UAC, Search, Display) , TikTok Ads , and more.
• Work with the product and creative teams to develop high-performing ad creatives —both static and video.
• Own performance dashboards and reporting (GA, Firebase, AppsFlyer, MMPs).
• Optimize campaigns based on KPIs such as CPA, ROAS, CTR, retention, and LTV.
• Conduct A/B tests on ad creatives, landing pages, and funnel experiences.
• Stay updated on platform algorithms, targeting hacks, and performance benchmarks.

What We're Looking For:

• Solid experience running ROI-driven paid campaigns  in the mobile app space.
• Familiarity with tools like Firebase, Google Analytics and MMPs
• A strong creative mindset with knowledge of what makes thumb-stopping ad content.
• Ability to analyze and interpret campaign data quickly and effectively.
• Self-driven, analytical, and results-oriented mindset.

We are seeking an experienced and strategic Head of Digital Marketing to lead and oversee our digital marketing initiatives. The ideal candidate will be responsible for driving digital growth, enhancing online brand visibility, and generating high-quality leads through performance-driven campaigns. This role requires a deep understanding of digital platforms, analytics, content strategy, and team leadership.

Key Responsibilities:

• Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
• Oversee all digital channels including SEO, SEM, social media, content marketing, email campaigns, influencer marketing, and paid advertising.
• Lead, mentor, and manage a team of digital marketing professionals and external agencies.
• Monitor and optimize performance metrics (CPC, CTR, ROI, etc.) across platforms like Google Ads, Meta Ads, LinkedIn, etc.
• Collaborate with creative, brand, and product teams to develop engaging campaigns and cohesive messaging.
• Utilize web analytics tools (e.g., Google Analytics, GA4, HubSpot) to evaluate campaign effectiveness and make data-driven decisions.
• Ensure brand consistency and maintain digital reputation across all channels.
• Stay updated with the latest digital trends, tools, and technologies and implement best practices.
• Manage digital marketing budgets and ensure maximum return on investment.

Qualifications:

• Bachelor's or Master's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum 4- 7 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven track record of successful digital campaigns and lead generation.
• Strong knowledge of SEO, SEM, PPC, social media marketing, content marketing, CRM, and automation tools.
• Expertise in tools like Google Ads, Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, and email marketing platforms.
• Excellent leadership, communication, analytical, and project management skills.

Company Description

ISDC - International Skill Development Corporation is a leading provider for British education and skills, actively involved in various skill development projects, professional and vocational education, training, consulting, and research. We deliver high-quality, digital learning products globally, aiming to transform lives through education. ISDC partners with higher education institutions and professional bodies to offer up-to-date, quality education and skills programs. We strive to help individuals and organizations unlock their potential and achieve personal and professional growth through our innovative learning platforms and respected qualifications.

Role: Assistant Manager - Marketing Communications

Location: Kochi (Full-Time, On-Site)

Industry Experience : 3 to 4 Years

Are you ready to elevate your marketing communications career?

We invite you to join our dynamic team as an Assistant Manager - Marketing Communications in Kochi!

What You'll Do:

• Media Relations : Create and manage engaging press releases, ensuring our key messages effectively reach our target audiences with impact and precision.

• Collaborate & Coordinate : Partner with various departments to ensure that communications are consistent and in line with company goals, establishing a unified voice across all platforms.

• Project Management : Oversee the execution of marketing projects from inception to completion, maintaining high standards and timely delivery.

• Engage Audiences : Craft compelling narratives and materials that capture and inspire our target audience, particularly in the education and skills development sectors.

• Social Media Savvy : Utilize your expertise in social media platforms, developing strategies that engage audiences and enhance brand visibility.

• Digital Marketing Insight : Apply a logical understanding of digital marketing trends to optimize campaigns and stay ahead of the curve.

What We’re Looking For:

• Exceptional Communicator: Outstanding communication skills with a passion for storytelling and engagement.

• Experienced Marketer: Proven track record in press releases, marketing communications, and digital marketing, with experience in social media management.

• Strategic Thinker: Strong proficiency in strategic communications; ability to turn complex ideas into clear, engaging messages.

• Project Management Pro: Exceptional project management capabilities, adept at balancing multiple priorities and deadlines.

• Independent & Collaborative: A self-starter who thrives in both independent and team environments.

• Educational Background: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Why Join Us?

• Be part of a forward-thinking company that values creativity and innovation.
• Collaborate with a passionate team dedicated to making a difference in the education sector.
• Enjoy opportunities for professional growth and development.

If you’re ready to make an impact and grow your career in a vibrant, fast-paced environment, we want to hear from you! Apply now and let’s shape the future together!

Job description Digital Marketing Manager

Location: Cochin, Kerala

Job Type: Full-time

Experience: Minimum 5 years

Job Summary We are seeking an experienced and results-oriented Digital Marketing Manager to join our team in Cochin. The ideal candidate will have a strong background in B2B digital marketing, hands-on campaign execution, and data-driven decision-making. This role involves working closely with content, creative, and global teams to drive lead generation and elevate brand visibility.

Key Responsibilities

● Plan and implement B2B digital marketing strategies focused on lead generation and brand awareness.

● Manage SEO initiatives including keyword research, on-page optimization, and backlink strategies.

● Execute and optimize paid ad campaigns across platforms (Google Ads, LinkedIn, Meta, etc.).

● Monitor and analyze performance metrics (traffic, conversions, ROI) and generate actionable reports.

● Coordinate with content and creative teams to produce high-performing digital assets.

● Work with global counterparts to ensure alignment with international campaigns.

● Stay up-to-date with the latest trends and technologies in digital marketing.

● Build, manage, and mentor a high-performing digital marketing team, encouraging collaboration, learning, and accountability.

Qualifications

● Minimum 5 years of experience in digital marketing, preferably in B2B environments.

● Proficiency in SEO tools, PPC platforms, and analytics tools (Google Analytics, SEMrush, etc.).

● Strong communication, time management, and problem-solving skills.

● Experience working with cross-functional teams and external agencies is a plus.

Benefits

● Opportunity to work in a fast-paced and innovative environment.

● Competitive salary (based on experience and discussion).

● Collaborative team culture and career growth opportunities.

We are looking for a smart, scrappy, and proactive Influencer Marketing Manager  to lead creator partnerships across YouTube, TikTok, Instagram, and Shorts . Your main mission will be to drive installs, paid conversions, and visibility for our web and mobile apps through high-performing influencer campaigns.

You’ll be the bridge between our products and the creators who can authentically bring them to life.

• Identify, vet, and onboard relevant micro and macro influencers  globally
• Manage outreach, negotiations, and long-term creator relationships
• Brief creators with high-converting angles, value props, and usage flows
• Coordinate content approvals, revisions, and delivery timelines
• Maintain influencer databases, contracts, and performance records
• Spot and ride trends quickly across platforms for agile campaigns
• Collaborate with paid media team to amplify content as ads

• Have 1–3 years of experience  in influencer marketing, affiliate marketing, or creator partnerships
• Know how to find the right influencers  for the right goals (reach, installs, subscriptions)
• Are excellent at communication and negotiation
• Have experience with UGC campaigns , content briefs, and tracking ROI
• Are organized, detail-oriented, and can manage 10–20 active collaborations
• Bonus: Hands-on with platforms like Upfluence, Modash, Collabstr, or CreatorIQ

About the Role

We are seeking a dynamic and results-driven Brand Solutions Manager with experience in the retail industry to join our team. This role serves as the primary link between clients and our agency, ensuring smooth communication, high-quality campaign delivery, and client satisfaction. You will oversee brand campaigns from conception to execution, ensuring they align with client objectives and market trends.

Key Responsibilities

• Client Relationship Management: Act as the main point of contact for key clients, building and maintaining strong relationships to ensure satisfaction and long-term partnerships.
• Campaign Strategy & Execution: Collaborate with creative, media, and strategy teams to deliver tailored brand solutions aligned with client objectives.
• Project Coordination: Oversee timelines, quality control, and campaign deliverables to ensure on-time, high-standard outputs.
• Briefing & Alignment: Prepare clear, actionable briefs for internal teams, ensuring alignment with client goals and brand positioning.
• Market Insight & Research: Conduct research to identify trends and insights, helping shape data-driven strategies for brand growth.
• Budget & Performance Tracking: Manage campaign budgets, monitor performance metrics, and provide detailed client reports.
• Client Presentations: Present campaign strategies, progress updates, and performance reviews to clients.
• Problem Resolution: Address and resolve client concerns efficiently, maintaining smooth operations between all parties.

Qualifications

• Experience: 2–5years in brand management, client servicing, or account management—preferably in the retail or advertising sector.
• Skills:
• Excellent communication and interpersonal skills
• Strong project management and organizational abilities
• Ability to handle multiple projects under tight deadlines
• Strategic thinking with creative problem-solving skills
• Understanding of advertising, media planning, and digital marketing trends
• Education: Bachelor’s degree in Marketing, Advertising, Business, or related field (preferred)
• Tools: Proficient in MS Office Suite (Excel, PowerPoint, Word) and familiar with project management tools.

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