Social & Influencer Marketing Specialist
Posted today
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Entity:
Customers & Products
Job Family Group:
Job Description:
Are you ready to join a team that’s driving the future of lubricants & beyond and setting new industry standards? Discover how our diverse and passionate people at Castrol are shaping the industry – and how you can be part of this journey.
We’re seeking talented experts who share our passion for innovation and perfection. Bring your outstanding perspective, collaborative spirit, and challenge our thinking as we continue to own the way in the lubricants market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.
Apply now!
Castrol is a global leader in lubricants and part of the bp Group, one of the world’s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.
At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of nurturing top talent for leadership roles, both locally and globally.
We are currently looking for Social & Influencer Marketing Specialist based at Mumbai with details mentioned below.
Let me tell you about the role !
Join us at Castrol as we expand our digital footprint and innovate our brand strategies. Strategic media partnerships and influencer collaborations are crucial in driving our brand forward. Digital partnerships and influencer engagement are central to our brand-building efforts. By demonstrating influencers' reach and authenticity, we aim to enhance brand consideration and drive conversion. In this role, you will shape and implement a comprehensive influencer strategy, aligning with our brand values and business objectives.
You will forge new partnerships, manage existing relationships, and deploy innovative sponsorship initiatives. Your efforts will amplify our brand presence across digital platforms and foster deeper engagement with consumers, mechanics, and dealers. Additionally, you will oversee all content integrations and influencers.
We seek a passionate content enthusiast with strategic insights and creative acumen to drive our content and influencer marketing.
Join us and be part of a team redefining the future of lubricant marketing. Your contributions will drive brand consideration, enhance consumer experiences, and achieve remarkable business results.
What you will deliver
Content Strategy and Integration:
- Plan and strategize content creation and integration opportunities across various platforms, including in film, in show, with partners (auto portals), influencers, website content, and e-commerce A+ content and social media handles.
- Collaborate with space and brand teams to ensure content aligns with brand guidelines and marketing goals.
- Develop and execute a content calendar to ensure timely delivery of content across all platforms.
- Ensure all content is consistent with the brand voice, style, and tone.
Sponsorship Deployment:
- Deploy all sports-related sponsorship deliverables, including cricket and motorsports, creating and supporting intellectual properties (IPs) to drive engagement and conversation around the brands.
- Manage and activate sponsorship agreements, ensuring all deliverables are met and leveraging partnerships to maximize brand exposure.
Partnership Management:
- Assist in managing existing partnerships and forging new ones to drive engagement and build consideration for brands.
- Regularly evaluate and report on the effectiveness of partnerships, suggesting improvements and adjustments as needed.
Influencer Strategy:
- Develop the influencer plan for all brands across all platforms, including YouTube, Instagram, and auto portals.
- Identify and engage with key influencers that align with brand values and marketing objectives.
Content Development:
- Oversee the creation of high-quality, engaging content for various platforms, including video, blog posts, social media, and website content.
- Work closely with creative teams to develop compelling visuals and multimedia content.
- Ensure SEO standard processes are implemented in all content to improve search engine rankings and visibility.
- Coordinate with e-commerce teams to create A+ content that enhances product listings and drives conversions.
Campaign Management:
- Oversee deployment, including creating briefs, creative development, deal closures, and financial administration.
- Monitor and analyze the performance of influencer and content marketing campaigns.
What will make you successful
- Post Graduate degree in a related field
- 4-6 years of work experience in a media, content, or social media agency.
- Demonstrated ability to devise and administer content plans at scale, including in film, in show, with partners, influencers, website content, and e-commerce A+ content.
- Prior work experience with influencers and platform integrations is a plus.
- Strong project management skills, with the ability to juggle multiple projects simultaneously.
- Excellent communication and negotiation skills.
- Proficiency in using analytics tools to measure and report on campaign performance.
- Comfortable working with ambiguity and short turnaround times.
- Showcases strategic intent and the ability to think long term and at scale.
- Creative approach with a passion for staying ahead of industry trends and innovations.
- Ability to work collaboratively with cross-functional teams and external partners.
- Knowledge of SEO and content optimization techniques to increase organic reach.
- Being an Auto enthusiast, understanding the ecosystem is a plus
You will work with
Key Stakeholders- Brand teams, Corporate Communications team, agencies- Media, Social.
Culture
bp believes in creating a culture that allows you to live our purpose, play to win while caring for others - and there is a huge focus on diversity equity and inclusion. We are a very open and respectful organization, where there is a lot of respect given to listening to all perspectives and hence people are encouraged to speak up, contribute at all levels irrespective of level or department.
The marketing team is a bunch of young and passionate individuals from varied backgrounds, and we thrive on being able to learn from each other as well as a lot of external orientation from the best in the industry. we deeply value partnerships especially with our sales colleagues and strongly believe in the power of unleashing one team to be able to break barriers, challenge status quo and create new achievements.
Why join our team?
We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Travel Requirement
Relocation Assistance:
Remote Type:
Skills:
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us .
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
Customer & Channel Marketing Specialist: FWS & HD
Posted 1 day ago
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Job Description
Entity:
Customers & Products
Job Family Group:
Job Description:
Are you ready to join a team that’s driving the future of lubricants & beyond and setting new industry standards? Discover how our diverse and passionate people at Castrol are shaping the industry – and how you can be part of this journey.
We’re seeking talented experts who share our passion for innovation and perfection. Bring your outstanding perspective, collaborative spirit, and challenge our thinking as we continue to own the way in the lubricants market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.
Apply now!
Castrol is a global leader in lubricants and part of the bp Group, one of the world’s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.
At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of nurturing top talent for leadership roles, both locally and globally.
We are currently looking for Customer & Channel Marketing Specialist: FWS & HD based at Mumbai with details mentioned below.
Let me tell you about the role !
Supports the implementation of marketing, customer & channel related programmes for the business- FWS, HD, fleets. Adapts global brand offers, leveraging consumer & customer insights to drive innovation, defining country plans by brand and managing brand guidelines and policy.
What you will deliver
- Accountable for the delivery volume, gross margin and market share targets for B2B channel.
- Responsible for development of channel marketing plans in line with marketing strategy
- Developing and executing channel offers and promotions
- Review effectiveness of programs and implement actions to maximise ROI.
- Manage channel’ performance and yearly marketing spends (ASP and CAPEX).
- Will also be responsible for leading projects and new offer development for the channel linked to business priority and ensure effective and timely delivery of the same.
What will make you successful
Education
- MBA or equivalent post graduate degree in Marketing is desirable.
Experience
- 4-6 years of experience in B2B Sales or Marketing
- Experience of working with agencies
- Experience of working in a matrix organization with complex customer interfaces will be an advantage
- Lubricants experience desirable but not essential Skills & Competencies
- Generating Customer and Consumer Insights
- Customer Value Proposition Development
- Developing channel marketing plans
- Performance Monitoring
You will work with
The role holder is expected to work closely with brand and sales team to deliver offers and programs to customers to drive volume, turnover, gross margin, and market share targets in the channel. The role also involves interface with legal, tax and controls team to ensure offer design and programs are within the policy framework of the organization.
Culture
bp believes in creating a culture that allows you to live our purpose, play to win while caring for others - and there is a huge focus on diversity equity and inclusion. We are a very open and respectful organization, where there is a lot of respect given to listening to all perspectives and hence people are encouraged to speak up, contribute at all levels irrespective of level or department.
The marketing team is a bunch of young and passionate individuals from varied backgrounds, and we thrive on being able to learn from each other as well as a lot of external orientation from the best in the industry. we deeply value partnerships especially with our sales colleagues and strongly believe in the power of unleashing one team to be able to break barriers, challenge status quo and create new achievements.
Why join our team?
We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Travel Requirement
Relocation Assistance:
Remote Type:
Skills:
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us .
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
Industry Head AI, Marketing Technology and Media Solutions
Posted today
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+ Bachelor's degree or equivalent practical experience.
+ 12 years of experience in advertising sales, digital marketing, consulting, or media.
+ Experience in people management.
**Preferred qualifications:**
+ Experience in managing and developing sales teams to deliver results with a shared insight and purpose.
+ Leadership experience in sales/operations management, strategic planning, and systems thinking, with the ability to align strategies and deliver customer business outcomes.
+ Experience in managing media plans and activations for customers, AI driven products and solutions.
+ Experience of Google Analytics, Google Marketing Platform, Ads Datahub or similar products.
Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
Marketing Partners Team within LCS are Media, Creative, Tech, Content and Capability teams, who work together to grow our customers via skilled marketing partners (Media, Creative and AI/Tech agencies/partners) and super-charge Google's growth in an engaged ecosystem with exceptional focus on incremental business.
The Marketing Partners team helps customers transform and build what's meaningful for their businesses, in partnership with our cutting-edge media, creative, AI and Marketing Technology (MarTech) agencies and partners.
Our teams are dedicated to helping our partners see the benefits of our products and technologies come to life. As part of an nimble team in this rapidly growing business, you will play a key role in understanding the needs of our customers and help shape the AI and Martech needs and define the future of their businesses.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how
Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
**Responsibilities:**
+ Drive comprehensive adoption of Google products across Performance, Branding with Partner ecosystem to drive exception results for Customers.
+ Drive adoption of Google data, analytics and measurement technologies across AI, Martech with the Partner ecosystem to drive exceptional results for Customers.
+ Transform customers using AI, Martech, Media solutions in partnership with agency, partner ecosystem.
+ Build an amazing and responsive Agency/Partner ecosystem to foster cutting edge AI and Martech solutions.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
Consumer Marketing Manager, APAC
Posted today
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Meta is looking for an experienced Marketing professional to join our Consumer Marketing team in APAC. This is a full-time position that sits within the International Marketing (IM) organization at Meta that focuses on accelerating company results by unlocking the full potential of markets outside North America. We deliver these results by activating local experiences at a global scale, leveraging our expertise across business, consumer, and creator audiences.This role will be responsible for leading the strategic development and execution of marketing initiatives and campaigns that support and build our brand and reputation amongst consumers across a variety of channels.This is a highly cross-functional role working in close collaboration with key regional and global cross-functional teams, including the Product, Policy, Marketing Insights & Analytics, Media, Creator and Business Marketing teams, as well as Creative and Media Agencies. You will be expected to apply analytical rigor, nuanced understanding of consumer and multi national awareness, along with the right mix of brand and product proof-points to develop & deliver effective marketing campaigns that deliver on stated goals. You will also be expected to foster the utilization of emerging technologies to further increase impact, scale, and time to market.
**Required Skills:**
Consumer Marketing Manager, APAC Responsibilities:
1. Develop end-to-end strategies and drive execution to achieve consumer marketing goals, with emphasis on driving consumer sentiment and behavior
2. Define and manage comprehensive outbound marketing strategy and planning including audience identification, market sizing, media and communications plan, roll-out strategy, and integration with the Communications team
3. Closely collaborate with cross-functional stakeholders to deliver highly-effective marketing campaigns and programs that integrate tightly with Creator, Business, and Product Marketing teams
4. Partner with our Media, Insights and Analytics partners to build frameworks for testing across the marketing funnel and across channels to drive consumer perception and engagement
5. Work closely with brand strategy, creative, and media teams to bring strategy to life through quality creative development & deployment
6. Ensure the right level of alignment, consistency and flexibility in approach across regional and global teams, with the goal of scaling impact while meeting market-specific needs
**Minimum Qualifications:**
Minimum Qualifications:
7. Highly collaborative and adept at influencing cross-functional teams effectively, internally as well as at external partners and agencies
8. Proven track record of thriving in a fast-paced, entrepreneurial environment and embrace flexibility between high-level strategic thinking and detail-oriented project management and execution
9. Experienced in communicating, presenting, and successfully influencing internal & external stakeholders
**Preferred Qualifications:**
Preferred Qualifications:
10. MBA from an accredited university
11. Experience working internationally on global brands
12. Full professional fluency in one or more Indic languages as this role involves creating and running campaigns run in multiple Indian states
**Industry:** Internet
General Manager - Marketing, LPG & BID
Posted 2 days ago
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Job Description
Standard (Mon-Fri)
**Environmental Conditions**
Office, Various outside weather conditions
**Job Description**
**About the company:**
Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with annual revenue of approximately $45 billion. Our Mission is to enable our customers to make the world healthier, cleaner, and safer. Whether our customers are accelerating life sciences research, solving analytical challenges, growing efficiency in their laboratories, improving patient health through diagnostics, or developing and manufacturing life-changing therapies, we are here to support them. Our distributed team delivers an outstanding combination of innovative technologies, purchasing convenience, and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon, and PPD. Our Innovative Laboratory technologies & Services makes it easier for customers.
**Responsibilities:**
- Collaborate with Business Unit Marketing to develop annual marketing strategy and plans to achieve revenue and pipeline growth
- Gather and use Market Intelligence to support commercial execution, including Market Survey of Key Customers, assessment of the competitive business environment, and identification of business opportunities in the India market
- Analyze market and technology trends to reconcile product promotion plan
- Lead and guide promotion campaign with respective business leaders, KAM head and product team
- Lead the commercialization process in India, working together with other Marketing resources, Sales, Communications and Product Managers to support new product introduction
- Work with key customers and global product marketing managers for technology alignment and support execution of new product introductions
- Demonstrate strong relationships throughout the organization of key accounts. Develop and lead plan for driving product demand
- Identify/Recommend/Participate in local exhibitions and develop forums such as User Groups/Workshops/Seminars to drive demand
- Close coordination with Corporate Marketing team to support market reach, account targeting and digital campaigns
- Manage and develop key talents within the team to assure continuity, reduce turnover and succession planning
- Support and partner with the marketing and sales team to develop appropriate commercialization strategies and tactics to drive growth, to enhance coverage and penetration.
- Implement regional marketing programs targeting segments that drive demand generation, pipeline health and new contacts for LSI.
- Drive return on investment performance for key marketing programs and product launches
- Provide quarterly market and competitive updates pertaining to technology trends, new products, compelling applications or adjacent market opportunities.
**Experience and Qualifications:**
- 10+ years in experience from related industries; sales and people management exposure is an added advantage
- Role Model leadership skills with the ability to coach, mentor and lead employees to achieve performance objectives
- Ability to operate effectively in a matrix environment
- Ability to build relationships at all levels of an organization (external and internal)
- Strategic account management approach
- Preferably MBA Marketing or Masters in Bio Tech
**Benefits:**
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!
At Thermo Fisher Scientific, each one of our +100,000 extraordinary minds have a unique story to tell.
ThermoFisher is committed to crafting a diverse work environment that values and respects individuals
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Associate Managing Consultant - Marketing-2
Posted 2 days ago
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Job Description
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Associate Managing Consultant - Marketing-2
Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.
The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.
Roles and Responsibilities
Client Impact
- Manage deliverable development and multiple workstreams on projects across a range of industries and problem statements
- Contribute to the development of marketing strategies and campaigns for large regional and global clients by working with technology and data
- Manage working relationship with client managers, and act as trusted and reliable partner
Team Collaboration & Culture
- Develop sound business recommendations and deliver effective client presentations
- Plan, organize, and structure own work and that of junior project delivery consultants to generate marketing strategies and insights, and prepare presentations
- Lead team and external meetings, and lead or co-lead project management
- Collaborate with internal Mastercard stakeholders including Product and Business Development to build the firm's intellectual capital and solution development
- Grow from coaching to enable ownership of day-to-day project management across client projects, and mentor junior consultants
Qualifications
Basic qualifications
- Undergraduate degree with work experience in marketing and campaign projects focused on one or more of the following fields: marketing content, digital and social media campaigns, digital customer experience, digital marketing, end-to-end product launch, ad-tech and mar-tech ecosystems, offline marketing activities/campaigns, media management and planning, direct response marketing
- Experience managing tasks or workstreams in a collaborative team environment with third parties
- Experience managing clients or internal stakeholders, and vendors
- Advanced Word, Excel, and PowerPoint skills
- Ability to perform multiple tasks with multiple clients in a fast-paced, deadline-driven environment
- Ability to communicate effectively in English and the local office language (if applicable)
- Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs
Preferred qualifications
- Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency environment, search engine optimization and search engine marketing, video making (e.g., scripting, storyboard, and content), marketing content, usability labs and experience research, print production management
- Global supply chain management (GSM), including sourcing new suppliers and assessing third party production vendors
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Experience developing and implementing solutions and measuring impact on clients' business
- Experience managing tasks or workstreams in a collaborative team environment with third parties
- Experience coaching junior delivery consultants
- Relevant industry expertise and/or experience in product, sales, or marketing technology
- MBA or master's degree with specialization in marketing or digital (not required)
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Channel Marketing Manager
Posted 4 days ago
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Job Description
**Role Title:** **Channel/Trade/Customer Marketing Manager**
**Overview of the Role**
_Team supervision, KPI compliance, Channel Program delivery, distributor & Chemist promotion & coordination_
The Business Development & Execution Manager plays a pivotal role in ensuring timely and effective implementation of the Rx-Cx channel strategy for OTX and OTC brands. This role bridges strategic planning and on-ground execution by closely coordinating with the 3P execution partner, including their Project Manager, SLMs, FLMs, and TREs. While 3P Execution Partner is accountable for execution, this role ensures proactive supervision, tracking, and performance governance to avoid gaps, delays, or failures in execution delivery.
**This role is critical in driving distributor and chemist engagement, ensuring compliance to KPIs, execution of brand activations, POSM deployment, and territory performance tracking. It also facilitates real-time alignment between the Brand Objective and field dynamics and supports corrective action planning where necessary.**
**Key Responsibilities**
**Execution Monitoring & Field Coordination**
+ Act as the company-side liaison for day-to-day coordination with 3P Execution Partner, field teams-Project Manager, SLMs, FLMs, and TREs.
+ Monitor the execution status of all brand programs, ensuring timely rollout, campaign compliance, and POSM deployment.
+ Own a daily/weekly execution health tracker to track status across zones, brands, and activities.
**Sales Execution & KPI Compliance**
+ Drive performance of secondary sales and ensure adherence to brand KPI targets across zones.
+ Supervise field productivity metrics-chemist calls, beat adherence, scheme deployment, and trade communication.
+ Flag execution lags early and follow up with PM and regional SLMs & FLMs for resolution.
**Chemist & Distributor Engagement**
+ Ensure smooth implementation of chemist advocacy, visibility, and sampling programs.
+ Coordinate with distributors through filed team for stock availability, fulfillment tracking, and scheme alignment.
**Field Intelligence & Feedback Loop**
+ Conduct regular joint field visits to gather market insights, assess merchandising quality, and validate TRE activities.
+ Capture real-time feedback from SLMs/FLMs and relay back to brand and strategy teams for adjustments.
**Program Delivery & Reporting**
+ Manage execution dashboards, escalation logs, and delivery timelines for all Rx-Cx initiatives.
+ Submit weekly updates to the Management and collaborate on mid-course corrections.
+ Track POSM dispatch and utilization reports in coordination with logistics/commercial.
+ Ensure Correct, timely publishing of KPI trackers and report.
**Critical Success Factors:**
+ Monthly Secondary Sales Target & KPI Execution delivery.
+ Zero surprise execution gaps: pre-emptive alerts and escalations.
+ Real-time tracking of campaign delivery with visibility across all brands and geographies.
+ Seamless communication bridge between internal brand teams and 3P execution network.
**Preferred Qualifications**
10 -15 years of experience in trade/channel execution, field sales, or program delivery.
Must have prior experience of handling Regional or National Sales role.
National or regional customer marketing role coordinating with outsourced field agencies or execution partners preferred.
Strong knowledge of pharma retail or FMCG/OTC trade structures preferred.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call or email
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Digital Business Marketing Apprenticeship, March 2026 Start (English)
Posted 4 days ago
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This role is not eligible for immigration sponsorship.
ELIGIBILITY CRITERIA
+ Applicants should not have been enrolled in any prior Government Apprenticeship programs.
+ Applicants must have their Aadhaar number linked to their active mobile number and have a personal email ID. This is a mandatory requirement for registration and verification.
PLEASE NOTE:
Apprentices are expected to complete the tenure of the respective program track to receive the certificate of completion in accordance the program guidelines. This timeline ensures you get the full value of the program and are best prepared for future opportunities. Apprentices may apply for full-time employee (FTE) roles at Google only when they reach the final three months of the apprenticeship program.
This is a hybrid role, which requires regular in-person work at a Google office. Relocation is not supported during the apprenticeship. We are looking for candidates who are committed to successfully completing the entire program in a hybrid capacity.
The whole process will spread across 18 to 24 weeks, kindly be patient during the same.
**Minimum qualifications:**
+ Bachelor's degree or equivalent practical experience.
+ 1 year of experience in a Digital Business Marketing role post graduation.
+ Experience with using Google Workspace (e.g., Gmail, Chrome, Docs, Sheets, etc.) or similar applications.
+ Ability to communicate in English fluently, to understand and execute instructions and learn via training documentations and presentations.
**Preferred qualifications:**
+ Experience in any industry (e.g., Events, Media, Customer Service, Hospitality, Tourism, Accounting, etc.).
+ Ability to work with ambiguous tasks, find suitable solutions, and seek help or advice where appropriate.
+ Ability to work independently and within a team framework.
+ Interest in building a career in Digital Marketing.
+ Excellent problem solving and critical thinking skills.
The Google Digital Business Marketing Apprenticeship is a program of 24 months offering learning and development to individuals looking to start a career in Digital Business Marketing.
This apprenticeship is intended for applicants who have completed their university degree and are looking to kick start their career in the field of Digital Business Marketing. If you're currently pursuing a degree or working in the field for more than 12 months, we encourage you to browse our careers website for other opportunities.
While at Google, you will have the opportunity to work alongside a team of Googlers to solve real life problems while developing and learning from exceptional leaders. An external training partner will also support you during the program.
As an Apprentice, you will help define, design, and implement campaigns across a variety of Google ads platforms. Supporting Google client accounts and enhancing their advertising campaigns across platforms and apps. You will understand their needs, identify insights to make their digital marketing more effective across different Google products. You will do this in collaboration with cross-functional teams.
Digital Business Marketing apprentices tend to explore careers such as: Ad Product Specialist, Account Manager, Business Development Associate, Digital Marketing Specialist, Search Engine Optimization Analyst, Digital Marketing Manager.
Google aspires to be an organization that reflects the global audience that our tools serve. We believe that in addition to hiring the best talent, a wide range of perspectives, ideas and cultures lead to the creation of better products and services. Interacting with people in all parts of the company will give you insight into our unique enterprise and corporate culture.
What will you learn to do?
+ Marketing on Digital Platforms and Apps (Creating value through digital ads)
+ Customers on Digital Platforms and Apps (Analyzing data to identify and target users)
+ Business Development and Decoding the Sales Funnel (Understanding the life of a lead)
+ Optimizing Digital Ad Accounts (Deep understanding of ad products)
+ Strategising and Evaluating Digital Campaigns (End to end campaign management)
+ Running a Digital Marketing Agency (Running a viable business with digital marketing expertise)
+ Troubleshooting Ad Technologies (Partnering with cross-functions to troubleshoot for ad customers)
+ Generative AI in Digital Marketing and at work
+ Ad Product Certifications (Qualified understanding of leading ad products)
Selected applicants will be matched to a team and will need to colocate, teams could be in Hyderabad, Gurugram, Mumbai or Bengaluru. Relocation assistance is provided for those who move +100km to their matched office location.
Apprenticeships are not a full-time permanent opportunity, the program is 24 months in duration. While the program is open to those who are interested in Digital Marketing careers, recent graduates and individuals with work experience in other industries may apply.
At Google, we don't just accept differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community.
Apprenticeships contribute towards the development of digital skills by providing opportunities for work and study. They can serve as part of your journey to a meaningful career. During the program, apprentices get exposure to different areas and teams at Google, while receiving external training and developing their professional skills on the job.
**Responsibilities:**
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Sr. Social Media Manager, Amazon Prime Video, India, Marketing, PV IN
Posted 4 days ago
Job Viewed
Job Description
Amazon Prime Video is changing the way people watch movies and TV shows, offering multiple ways to instantly stream and watch videos. Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy great content wherever and whenever they want.
To help us fulfill this mission, we are looking for a customer-obsessed marketing mind to strengthen our ability to delight customers. If you want to operate at start up speed, solve some of the hardest problems and help build a service that customers love, Amazon Prime Video might just be the place for you.
Key job responsibilities
A big part of building India's most customer-centric entertainment destination is engaging with customers and fans via social media to help them discover and enjoy all that Prime Video has to offer. The Sr. Social Media Manager will be responsible for designing Prime Video's social media strategy and working with teams, both internal and external agencies, to bring it to life. This person will be responsible for delivering measurable business impact through social media marketing and engagement.
- End to end ownership of Prime Video's social brand channels and strategy across Facebook, Twitter, Instagram, and YouTube and others, including execution of activations from concept to post-implementation analysis
- Work closely with global teams & local marketing teams to build a strong, locally relevant social media campaigns to drive high buzz
- Constantly iterate and maintain Amazon Prime Video's personality and social tone of voice to stay relevant to fans and customers. Ensure consistent brand positioning and tone of voice across all platforms.
- Build and leverage locally and cultural moments to make brand Prime Video relevant to Indian audiences
- Collaborate and maintain close relationships with cross-functional teams to maximize the impact of social media efforts by ensuring alignment in communications across channels
- Find new and exciting ways to engage customers via social media channels to drive awareness, conversation and affinity for the Prime Video brand and its content
- Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings
- Work with International product and marketing teams to build automated and scalable solutions to drive social media engagement. This person in this role will be working closely with global social media teams across Amazon with ample opportunities to both share what we are learning while at the same time learning from others
- Liaise closely with content partners and media agencies to plan and execute campaigns
- Set an experimentation calendar and constantly test hypothesis to develop an editorial strategy for Prime Video
- Be the business POC for social media customer service team. Constantly improve processes to maintain a high-bar on customer interactions and satisfaction
- Work with platform partners to ensure the business is adopting the latest product features and best practices
- Expand Prime Video's brand presence on emerging and IN-specific social platforms
Basic Qualifications
- 8+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
Preferred Qualifications
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Oral Care Asstistant Marketing Manager
Posted 7 days ago
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Job Description
Unilever International is Unilever's fastest growing and most entrepreneurial business with over a billion euro in turnover. UI's purpose is to serve the underserved - markets, consumers, channels, brands, working in as a Growth Partner for Unilever's Business Units (BU) and Business Groups (BG).
UI has been operating successfully as an alternate RtM, servicing white space opportunities not exploited by local operating countries through a network of 500+ market expansion service providers and specialists via seeding initiatives. It is a global business unit with 9 hubs (Singapore, US, UK, Korea, India, Dubai, France, Philippines, and Mexico) with a diverse range of products, with expertise in utilizing Distributors and Consolidators network to reach consumers in over 75 countries.
UI has a unique, agile and fast paced culture which is presented by 5 amazing traits:
+ Deep Hunger to make a Difference
+ Passion for Execution
+ Consumer & Customer Obsession
+ Inspiring & Nurturing our Tribe
+ Work and Win as ONE Team
Main Job Purpose
The Global Asst. Marketing Manager, Oral Care, will play a key role in driving Innovation & Scaling Up of Oral Care Brands globally. This role involves understanding the key market white spaces, consumer needs, upcoming oral care formats that consumers are interacting with and then, work with teams in delivering solutions under brands like Signal, Pepsodent, Close Up, Fluocaril, Amodent and more. This role also works closely with global business units in building a seeding strategy to drive business growth.
Some of the key deliverables for the role will be
+ Develop and work on delivering 3-year innovation strategy for the portfolio of brands across BUs
+ Work with CMI teams in generating sharp market insight through consumer insight study, analysis and market observation
+ Work with marketing manager in developing disruptive best-in class omni-channel marketing plans and communication for activating the BUs and for key launches
+ Supporting sales managers to ensure OTIF delivery of key strategic projects and targets
+ Leading and working with Cross-function teams in developing and delivering on projects across regions
+ Conducting monthly business reporting and brand seeding reviews
+ Participating in Annual Joint Business Planning with key customers
+ Enable delivery of iTO of 50 mn in the role in the next 3 years
Hence, the marketer who leads this role will have a high bias for action, deep passion for building brands, openness to new ideas and approaches, willingness to work with the team to make an impact on the market and a sense of responsibility, measuring performance by results.
The role will report into the Global Category Head for Oral Care based in Singapore. The role will also interface with all Unilever categories at Director / Brand Manager level and UI R&D and Supply chain teams.
Critical success Factors for the Job
Key Skills / Experiences / Qualifications
Relevant Experience / SOL
+ Exceptional drive and passion to create brilliant mixes and create exceptional marketing solutions
+ Willingness to break records
+ An attitude of Humility and learning
+ Deep consumer empathy and inquisitiveness to find solutions beyond the obvious
+ Ability to challenge the status quo and ask the question why not
+ Desire to engage with contrary points of view with a positive spirit and find win win solutions
+ Confidently work with senior stakeholders without losing one's point of view
+ Decisiveness and initiative to lead the agenda and set the stage for great results
Essential:
+ Marketing experience in BD and/or BB in any region / globally with a strong consumer focus
+ Strong track record of consistent in market delivery
+ Deep desire to do something exceptional in life
SOL
- Bias for Action
+ Growth Mindset
Job Category: Marketing
Job Type: Full time
Industry: