What Jobs are available for Ppc Advertising in Mumbai?

Company Overview

Chemkart India Ltd is a prominent distributor in the Manufacturing industry, focusing on providing high-quality Food & Health ingredients. Our mission is to link global ingredient manufacturers with businesses through our comprehensive solutions, ranging from ingredient sourcing to supply chain management. Located in Mumbai, we cater to both startups and established enterprises, offering exceptional reliability, customer-centric service, and innovative strategies. Visit us at chemkart.com for more information.

Job Overview

We are seeking a motivated Digital Marketing professional to join our team in Mumbai. This mid-level, full-time position will enable you to leverage your skills in digital marketing to develop, implement, and optimize our online strategy. As a key player, you will work closely with various teams to create impactful marketing campaigns that align with Chemkart's business goals, focusing on both brand visibility and customer engagement.

Qualifications and Skills

• Strong proficiency in Google Analytics to track and analyze web traffic, user behavior, and conversion statistics (Mandatory skill).
• Expertise in SEO Optimization to enhance search engine visibility and increase both the quality and quantity of website traffic (Mandatory skill).
• Experience with creating and managing PPC Campaigns using platforms like Google Ads to drive awareness and acquisition (Mandatory skill).
• Proven experience in crafting compelling Content Marketing strategies that resonate with target audiences and align with brand messaging.
• Ability to develop and execute effective Social Media Advertising campaigns to reach and engage diverse audiences across platforms.
• Skilled in implementing Email Marketing Automation tools to nurture leads and convert prospects into customers efficiently.
• Competency in conducting A/B Testing to refine content and increase the impact of marketing elements.
• Familiarity with Data Visualization using Tableau to translate complex data sets into actionable insights and clear visuals.
• Experience in Website Management to ensure functionality, accessibility, and performance.
• Knowledge of Content Management systems to manage digital content efficiently.

Roles and Responsibilities

• Develop and execute comprehensive digital marketing strategies that drive brand awareness, engagement, and sales growth.
• Analyze performance metrics and provide insights and recommendations for optimizing marketing efforts across digital channels.
• Collaborate with cross-functional teams to create cohesive and compelling content marketing themes.
• Manage and optimize SEM and PPC campaigns, ensuring effective ad spend and keyword relevance.
• Conduct SEO audits and implement on-page and off-page optimization techniques to improve search rankings.
• Implement social media marketing campaigns to build a vibrant online community and drive traffic to the website.
• Leverage marketing automation tools to streamline email campaigns and enhance lead nurturing processes.
• Regularly report on digital marketing performance to senior management, using data visualization tools to illustrate results.
• Oversee Website Management to maintain site functionality and user experience.
• Utilize Content Management systems to ensure accurate and timely content updates.

Company Description

Bombay School of Make-up & Hair (BSMH) is a specialized training institute offering professional make-up artistry and hair styling courses. Located in India, BSMH is renowned for being the first makeup academy in the country to provide training in advanced prosthetic make-up. We focus on individualized training to prepare students from various backgrounds for careers in the bridal, fashion, and Bollywood industries. BSMH provides job assistance through partner recruiters, ensuring students receive the necessary skill, knowledge, and business intelligence to succeed in the industry.

Role Description

This is a full-time on-site role for a Digital Marketing Manager, based in Mumbai. The Digital Marketing Manager will be responsible for developing and implementing digital marketing strategies, managing social media accounts, generating leads, analyzing web analytics, and optimizing online presence. The role involves collaborating with different departments to ensure marketing efforts align with overall business objectives.

Qualifications

• Digital Marketing and Online Presence Optimization skills
• Social Media Marketing and Lead Generation skills
• Marketing and Web Analytics skills
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to work collaboratively in a team environment
• Bachelor’s degree in Marketing, Business, or a related field is a plus
• Experience in the beauty or education industry is a plus

Designation: Performance Marketing- Manager

Experience: 3-5 Years

Budget: 9-15 LPA

Roles and Responsibilities:

Performance Marketing:

• Plan, execute, and optimize paid digital campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant platforms.
• Develop, implement, and manage PPC campaigns to maximize ROI and reduce customer acquisition costs (CAC).
• Leverage data analytics and consumer insights to enhance campaign effectiveness and drive continuous improvement.
• Monitor KPIs such as CTR, conversion rates, ROAS, and customer retention metrics.
• Conduct A/B testing of ad creatives, landing pages, and marketing copy to improve campaign performance.
• Collaborate with creative teams to develop high-performing ad creatives and landing pages.
• Stay updated with digital marketing trends, algorithms, and industry best practices.

Online Channel Management:

• Manage and grow an online sales channel, ensuring strong visibility and sales performance.
• Develop and execute promotional campaigns and partnerships to enhance online sales.
• Optimize product listings, pricing strategies, and customer experience to drive conversions.
• Analyse online channel performance and implement strategies for continuous improvement.
• Coordinate with supply chain and logistics teams to ensure smooth fulfilment and inventory management.
• Monitor competitor activities and market trends to stay ahead in the digital space.

Interested Candidates can share their profile on

• Develop, implement, and manage innovative digital marketing strategies to achieve business objectives.
• Oversee the execution of SEO, SEM, paid social media, email marketing, and other digital advertising campaigns.
• Manage the content marketing strategy, including content creation, distribution, and promotion across various channels.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and recommendations for optimization.
• Manage the digital marketing budget and allocate resources effectively to maximize ROI.
• Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Collaborate with sales, product, and creative teams to ensure cohesive brand messaging and integrated marketing efforts.
• Stay up-to-date with the latest digital marketing technologies, trends, and best practices.

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• 5+ years of progressive experience in digital marketing, with at least 2 years in a management or leadership role.
• Proven track record of successfully developing and executing data-driven digital marketing campaigns that deliver measurable results.
• Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic actions.
• Proficiency in marketing automation platforms and CRM systems.
• Excellent communication, presentation, and project management skills.
• Experience managing a team and fostering a positive work environment.

• Develop and implement comprehensive digital marketing strategies.
• Manage SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
• Oversee website strategy and content, ensuring it is optimized for search engines and user experience.
• Plan and execute social media campaigns to increase engagement and brand visibility.
• Manage paid advertising budgets and optimize campaigns for performance.
• Develop and execute email marketing campaigns to nurture leads and drive conversions.
• Analyze digital marketing performance data and provide regular reports to stakeholders.
• Collaborate with cross-functional teams to align digital marketing efforts with business objectives.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, with a focus on strategy and execution.
• Proven success in managing SEO/SEM, social media, content, and email marketing campaigns.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Demonstrated leadership and project management abilities.

• Develop and implement integrated digital marketing strategies across all relevant channels.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
• Oversee social media strategy, content creation, and community engagement.
• Plan and execute email marketing campaigns to nurture leads and engage customers.
• Develop and manage content marketing initiatives, including blog posts, articles, and website copy.
• Analyze website traffic, campaign performance, and user behavior using analytics tools.
• Identify key performance indicators (KPIs) and report on campaign effectiveness.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with design, sales, and product teams to ensure cohesive brand messaging.
• Manage the digital marketing budget and allocate resources effectively.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 6 years of experience in digital marketing, with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in digital analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Experience with marketing automation tools and CRM systems.
• Strong understanding of website management and user experience (UX).
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional written and verbal communication and presentation skills.
• Proven ability to manage multiple projects and meet deadlines.
• Experience in team leadership and cross-functional collaboration.

• Developing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Managing and optimizing paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Conducting market research and competitor analysis to identify opportunities and trends.
• Defining key performance indicators (KPIs) and setting measurable goals for all digital marketing efforts.
• Analyzing campaign performance data and providing actionable insights and recommendations for improvement.
• Creating engaging and persuasive content for various digital platforms, including website copy, blog posts, social media updates, and email newsletters.
• Managing the company's social media presence and fostering community engagement.
• Overseeing the website's SEO performance and implementing strategies to improve search engine rankings.
• Developing and executing email marketing campaigns, including segmentation, automation, and A/B testing.
• Collaborating with internal teams (design, content, sales) to ensure brand consistency and campaign alignment.
• Staying abreast of the latest digital marketing trends, tools, and best practices.
• Managing the digital marketing budget effectively and allocating resources to maximize impact.
• Implementing CRO (Conversion Rate Optimization) strategies to improve website user experience and conversion rates.
• Building and nurturing relationships with digital marketing partners and influencers.
• Reporting on campaign performance to senior management with clear, concise insights.
• Developing and maintaining a consistent brand voice and messaging across all digital channels.
• Identifying and leveraging new digital marketing channels and opportunities.
• Utilizing marketing automation platforms to streamline workflows and enhance campaign effectiveness.
• Conducting audience segmentation and persona development to tailor marketing efforts.
• Leading A/B testing initiatives across landing pages, ads, and email campaigns to optimize performance.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 6 years of experience in digital marketing, with a strong portfolio of successful campaigns.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Hands-on experience with Google Analytics, Google Ads, and other major advertising platforms.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CMS platforms (e.g., WordPress).
• Excellent analytical and data interpretation skills.
• Strong content creation and copywriting abilities.
• Demonstrated leadership and strategic thinking capabilities.
• Exceptional communication and presentation skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.