548 Product Marketing jobs in India
Senior Product Manager
Job Viewed
Job Description
Onsurity is a rapidly growing employee healthcare benefits platform that provides flexible and customised healthcare subscriptions for SMEs, start-ups, and enterprises. We believe that access to healthcare benefits shouldn’t be a luxury. It is this philosophy that has strengthened our commitment towards making healthcare affordable and accessible for all.
Our subscriptions include discounts on medicine orders, health checkups, fitness plans, free doctor teleconsultations, and insurance, among other benefits. We believe in inclusivity which means our plans are not limited to full-time employees. We also cover contractual workers, interns, freelancers, and consultants.
We encourage you to read more about us on . You can also find us on LinkedIn , Instagram , and YouTube .
Below are stories that define our journey and showcase our commitment to democratizing healthcare across the country.
- Onsurity is providing healthcare membership to SMEs with as low as three employees
- The Journey Of Startups: Journey Onsurity
- Cricketer Anil Kumble backs Onsurity as strategic advisor
- Onsurity partners with Gulf Oil to offer healthcare to 10,000 truckers
- 83% Indian Employees Unaware Of Employer-Provided Healthcare Benefits, Says Study
- News: Onsurity secures $45M Series B round led by Creaegis — People Matters
We were also featured in the first season of Disney+ Hotstar's remarkable series, The Great Indian Disruptors.
Our strategic partner and investor, cricketing legend Anil Kumble, is actively involved in our mission to make healthcare more accessible. Anil Kumble recently graced us with his presence at Onsurity ’s Bengaluru office and engaged with our employees. He is passionate about our mission and has played an instrumental role in our journey so far.
Recently, Dun & Bradstreet India acknowledged our mission and conferred us with the Dun & Bradstreet Start-up 50 Trailblazer 2023 award.
Responsibilities
- Drive product strategy and execution for offerings in various healthcare products. Continuously analyze market trends, user feedback, and competitor activity to enhance product features and improve the user experience.
- Define and track key growth metrics, ensuring alignment with business objectives. Implement strategies to reduce customer churn and improve user engagement across all product offerings.
- Work closely with business stakeholders to identify operational inefficiencies and drive improvements through product solutions. Partner with marketing, sales, and customer support teams to align product initiatives with overall business goals.
- Lead the integration and adoption of internal tools for improving customer interaction and ensure seamless functionality across teams. Collaborate with internal teams to streamline processes and optimize the use of technology in customer engagement.
- Collaborate with external partners to leverage synergies and integrate their offerings seamlessly into the platform. Manage relationships with partners and ensure value delivery through product integrations.
- Use analytics to inform product decisions, track performance, and identify areas for improvement.
- Present insights and recommendations to leadership for data-backed decision-making.
What you’ll need
- 6+ years of experience in product management, or 8+ years of overall experience with 2+ years in a technical role.
- Proven ability to conceptualize and manage products across their lifecycle, from ideation to execution.
- Experience with customer-facing tools, internal workflow solutions, and third-party integrations.
- Strong analytical skills to interpret data and translate insights into actionable product improvements.
- Proficiency in using data visualization and tracking tools like Google Analytics, Mixpanel, PowerBI, or Tableau.
- Understanding of APIs, data flows, and technology stacks to collaborate effectively with engineering teams.
- Ability to communicate technical concepts in a simplified manner to non-technical stakeholders.
- Excellent stakeholder management and communication skills to align cross-functional teams. Ability to manage competing priorities and deadlines while maintaining a user-first approach.
- Experience in optimizing workflows and improving operational processes for business stakeholders. Familiarity with tools like Exotel, CRM systems, and customer engagement platforms.
- Track record of working on growth initiatives and improving customer retention metrics. Ability to innovate and experiment with strategies to drive business growth.
- Prior experience in healthcare, SaaS, or tech-based consumer products is a plus.
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Product Marketing
Posted 3 days ago
Job Viewed
Job Description
Company Description
Festo is a global family-owned company headquartered in Germany. For many years Festo has been providing innovations for factory automation and offers a wide product and service portfolio – from individual components to complex customized solutions and systems. As a family-owned company, we take responsibility for our actions globally and locally. We actively contribute to the quality of life and conservation of resources by majoring on cutting-edge technologies and knowledge as well as life-long learning. We are present in over 176 countries and collaborate in a network of over 15 development locations worldwide.
Role Description:
The Product Market Management team is responsible for product performance, lifecycle management and product launches. In this role, you are responsible for launch and promotion of innovative products through strategic campaigns and market differentiation, reporting to Product Marketing Manager. This role involves identifying market potentials, increasing product penetration, and capturing market feedback for continuous improvement. You will create engaging marketing content and support the sales team with product knowledge and opportunity conversion. Strong analytical and communication skills, cross functional engagement are essential for success in this position.
Your responsibilities:
Product Launch and Campaign Management:
- Plan and execute product launches, including campaigns and roadshows to introduce new products to the market.
- Differentiate our products from competitors through effective marketing strategies.
Continuous Awareness Initiatives:
- Initiate and manage ongoing awareness campaigns to highlight product features and benefits.
Market Potential Identification:
- Conduct market research to identify potential segments, customers, and applications
- Analyze market trends to enhance product positioning
- Develop and implement strategies to increase market penetration and product adoption
Marketing Content Creation:
- Create engaging marketing content for effective communication and promotion across digital and traditional media channels
Feedback and Competitive Analysis:
- Capture and analyze market feedback to inform product improvements and enhancements
- Conduct competitive analysis to understand market positioning and identify opportunities
Volume Forecasting and Support:
- Forecast product volumes and support a quick ramp-up in production as needed
Sales Enablement:
- Develop product knowledge resources, argumentation, and guide the sales team
- Support the sales team in identifying and converting potential opportunities
- Maintain a balance between supporting the sales team while challenging them to achieve higher performance
Our requirements:
- 3-6 years of overall experience
- Experience in product management/ sales / marketing / business development.
- Bachelors degree in Mechanical Engineering / Industrial Engineering / Related
- Industrial Automation background is preferred
- Strong analytical skills
- Excellent communication and presentation skills
- Proficient in creating marketing content for various media channels
- Ability to work collaboratively with sales teams and other departments
- Willing to travel across India
What we offer:
Challenging work on cutting-edge software technologies with a clear product focus
Collaborate with our agile Indo-German team
Dynamic work environment with many personal development opportunities upcoming
Access to on-the-job and off-the-job learning opportunities
Job location: Bengaluru
Job type: Full- time
Experience: 3-6 years
Product Marketing
Posted 3 days ago
Job Viewed
Job Description
Company Description
Festo is a global family-owned company headquartered in Germany. For many years Festo has been providing innovations for factory automation and offers a wide product and service portfolio – from individual components to complex customized solutions and systems. As a family-owned company, we take responsibility for our actions globally and locally. We actively contribute to the quality of life and conservation of resources by majoring on cutting-edge technologies and knowledge as well as life-long learning. We are present in over 176 countries and collaborate in a network of over 15 development locations worldwide.
Role Description:
The Product Market Management team is responsible for product performance, lifecycle management and product launches. In this role, you are responsible for launch and promotion of innovative products through strategic campaigns and market differentiation, reporting to Product Marketing Manager. This role involves identifying market potentials, increasing product penetration, and capturing market feedback for continuous improvement. You will create engaging marketing content and support the sales team with product knowledge and opportunity conversion. Strong analytical and communication skills, cross functional engagement are essential for success in this position.
Your responsibilities:
Product Launch and Campaign Management:
- Plan and execute product launches, including campaigns and roadshows to introduce new products to the market.
- Differentiate our products from competitors through effective marketing strategies.
Continuous Awareness Initiatives:
- Initiate and manage ongoing awareness campaigns to highlight product features and benefits.
Market Potential Identification:
- Conduct market research to identify potential segments, customers, and applications
- Analyze market trends to enhance product positioning
- Develop and implement strategies to increase market penetration and product adoption
Marketing Content Creation:
- Create engaging marketing content for effective communication and promotion across digital and traditional media channels
Feedback and Competitive Analysis:
- Capture and analyze market feedback to inform product improvements and enhancements
- Conduct competitive analysis to understand market positioning and identify opportunities
Volume Forecasting and Support:
- Forecast product volumes and support a quick ramp-up in production as needed
Sales Enablement:
- Develop product knowledge resources, argumentation, and guide the sales team
- Support the sales team in identifying and converting potential opportunities
- Maintain a balance between supporting the sales team while challenging them to achieve higher performance
Our requirements:
- 3-6 years of overall experience
- Experience in product management/ sales / marketing / business development.
- Bachelors degree in Mechanical Engineering / Industrial Engineering / Related
- Industrial Automation background is preferred
- Strong analytical skills
- Excellent communication and presentation skills
- Proficient in creating marketing content for various media channels
- Ability to work collaboratively with sales teams and other departments
- Willing to travel across India
What we offer:
Challenging work on cutting-edge software technologies with a clear product focus
Collaborate with our agile Indo-German team
Dynamic work environment with many personal development opportunities upcoming
Access to on-the-job and off-the-job learning opportunities
Job location: Bengaluru
Job type: Full- time
Experience: 3-6 years
Product marketing
Posted today
Job Viewed
Job Description
Company DescriptionFesto is a global family-owned company headquartered in Germany. For many years Festo has been providing innovations for factory automation and offers a wide product and service portfolio – from individual components to complex customized solutions and systems. As a family-owned company, we take responsibility for our actions globally and locally. We actively contribute to the quality of life and conservation of resources by majoring on cutting-edge technologies and knowledge as well as life-long learning. We are present in over 176 countries and collaborate in a network of over 15 development locations worldwide.Role Description:The Product Market Management team is responsible for product performance, lifecycle management and product launches. In this role, you are responsible for launch and promotion of innovative products through strategic campaigns and market differentiation, reporting to Product Marketing Manager. This role involves identifying market potentials, increasing product penetration, and capturing market feedback for continuous improvement. You will create engaging marketing content and support the sales team with product knowledge and opportunity conversion. Strong analytical and communication skills, cross functional engagement are essential for success in this position.Your responsibilities:Product Launch and Campaign Management:Plan and execute product launches, including campaigns and roadshows to introduce new products to the market.Differentiate our products from competitors through effective marketing strategies.Continuous Awareness Initiatives:Initiate and manage ongoing awareness campaigns to highlight product features and benefits.Market Potential Identification:Conduct market research to identify potential segments, customers, and applicationsAnalyze market trends to enhance product positioningDevelop and implement strategies to increase market penetration and product adoptionMarketing Content Creation:Create engaging marketing content for effective communication and promotion across digital and traditional media channelsFeedback and Competitive Analysis:Capture and analyze market feedback to inform product improvements and enhancementsConduct competitive analysis to understand market positioning and identify opportunitiesVolume Forecasting and Support:Forecast product volumes and support a quick ramp-up in production as neededSales Enablement:Develop product knowledge resources, argumentation, and guide the sales teamSupport the sales team in identifying and converting potential opportunitiesMaintain a balance between supporting the sales team while challenging them to achieve higher performanceOur requirements:3-6 years of overall experienceExperience in product management/ sales / marketing / business development.Bachelors degree in Mechanical Engineering / Industrial Engineering / RelatedIndustrial Automation background is preferredStrong analytical skillsExcellent communication and presentation skillsProficient in creating marketing content for various media channelsAbility to work collaboratively with sales teams and other departmentsWilling to travel across IndiaWhat we offer:Challenging work on cutting-edge software technologies with a clear product focusCollaborate with our agile Indo-German teamDynamic work environment with many personal development opportunities upcomingAccess to on-the-job and off-the-job learning opportunitiesJob location: BengaluruJob type: Full- timeExperience: 3-6 years
Product Marketing
Posted 3 days ago
Job Viewed
Job Description
Festo is a global family-owned company headquartered in Germany. For many years Festo has been providing innovations for factory automation and offers a wide product and service portfolio – from individual components to complex customized solutions and systems. As a family-owned company, we take responsibility for our actions globally and locally. We actively contribute to the quality of life and conservation of resources by majoring on cutting-edge technologies and knowledge as well as life-long learning. We are present in over 176 countries and collaborate in a network of over 15 development locations worldwide.
Role Description:
The Product Market Management team is responsible for product performance, lifecycle management and product launches. In this role, you are responsible for launch and promotion of innovative products through strategic campaigns and market differentiation, reporting to Product Marketing Manager. This role involves identifying market potentials, increasing product penetration, and capturing market feedback for continuous improvement. You will create engaging marketing content and support the sales team with product knowledge and opportunity conversion. Strong analytical and communication skills, cross functional engagement are essential for success in this position.
Your responsibilities:
Product Launch and Campaign Management:
Plan and execute product launches, including campaigns and roadshows to introduce new products to the market.
Differentiate our products from competitors through effective marketing strategies.
Continuous Awareness Initiatives:
Initiate and manage ongoing awareness campaigns to highlight product features and benefits.
Market Potential Identification:
Conduct market research to identify potential segments, customers, and applications
Analyze market trends to enhance product positioning
Develop and implement strategies to increase market penetration and product adoption
Marketing Content Creation:
Create engaging marketing content for effective communication and promotion across digital and traditional media channels
Feedback and Competitive Analysis:
Capture and analyze market feedback to inform product improvements and enhancements
Conduct competitive analysis to understand market positioning and identify opportunities
Volume Forecasting and Support:
Forecast product volumes and support a quick ramp-up in production as needed
Sales Enablement:
Develop product knowledge resources, argumentation, and guide the sales team
Support the sales team in identifying and converting potential opportunities
Maintain a balance between supporting the sales team while challenging them to achieve higher performance
Our requirements:
3-6 years of overall experience
Experience in product management/ sales / marketing / business development.
Bachelors degree in Mechanical Engineering / Industrial Engineering / Related
Industrial Automation background is preferred
Strong analytical skills
Excellent communication and presentation skills
Proficient in creating marketing content for various media channels
Ability to work collaboratively with sales teams and other departments
Willing to travel across India
What we offer:
Challenging work on cutting-edge software technologies with a clear product focus
Collaborate with our agile Indo-German team
Dynamic work environment with many personal development opportunities upcoming
Access to on-the-job and off-the-job learning opportunities
Job location: Bengaluru
Job type: Full- time
Experience: 3-6 years
Product Marketing
Posted today
Job Viewed
Job Description
Company Overview
TeachEdison is an innovative Education Technology company specializing in developing high-performance software solutions for educators. Our flagship product, EdisonOS, is a comprehensive operating system designed to streamline knowledge commerce. With a talented team of 11-50 professionals headquartered in Bangalore, we are committed to advancing the software development industry. Visit our website at teachedison.com to learn more.
Job Overview
We are seeking a Junior Product Marketing professional to join our team in Coimbatore. This is a full-time position requiring a minimum of 1 year to a maximum of 3 years of experience. As a Product Marketing expert, you will play a pivotal role in enhancing our brand presence and driving product engagement through a variety of marketing strategies and content creation activities.
Qualifications and Skills
- Proven experience in copywriting with a ability to craft compelling and persuasive marketing copy across different channels.
- Expertise in content creation, including an understanding of various formats, tone, and style appropriate for different audiences.
- Strong understanding of product positioning strategies to effectively differentiate our products within the market.
- Experience in social media marketing, with an ability to develop engaging campaigns that drive audience interaction.
- Proficiency in podcasting, including scripting, recording, and editing to convey the brand message effectively.
- Ability to create YouTube videos, from conceptualization to execution, tailored to promote educational technology products.
- Familiarity with digital marketing tools and metrics to analyze and track campaign performance effectively.
- Excellent communication skills, capable of articulating ideas clearly and persuasively across various platforms.
Roles and Responsibilities
- Develop and execute comprehensive product marketing strategies to drive brand recognition and product adoption.
- Create engaging content across various channels, including blogs, social media, podcasts, and video platforms.
- Work closely with the product team to ensure accurate and effective communication of product features and benefits.
- Manage and optimize social media presence to increase follower engagement and expand reach.
- Plan and conduct market research to identify target customer segments and adapt communication strategies accordingly.
- Collaborate with the sales team to align marketing campaigns with sales goals and customer needs.
- Monitor and report on the effectiveness of marketing efforts, using data-driven insights to refine strategies.
- Stay updated on industry trends and competitor activities to maintain a competitive edge.
Product Marketing
Posted today
Job Viewed
Job Description
Company Description
Festo is a global family-owned company headquartered in Germany. For many years Festo has been providing innovations for factory automation and offers a wide product and service portfolio – from individual components to complex customized solutions and systems. As a family-owned company, we take responsibility for our actions globally and locally. We actively contribute to the quality of life and conservation of resources by majoring on cutting-edge technologies and knowledge as well as life-long learning. We are present in over 176 countries and collaborate in a network of over 15 development locations worldwide.
Role Description:
The Product Market Management team is responsible for product performance, lifecycle management and product launches. In this role, you are responsible for launch and promotion of innovative products through strategic campaigns and market differentiation, reporting to Product Marketing Manager. This role involves identifying market potentials, increasing product penetration, and capturing market feedback for continuous improvement. You will create engaging marketing content and support the sales team with product knowledge and opportunity conversion. Strong analytical and communication skills, cross functional engagement are essential for success in this position.
Your responsibilities:
Product Launch and Campaign Management:
- Plan and execute product launches, including campaigns and roadshows to introduce new products to the market.
- Differentiate our products from competitors through effective marketing strategies.
Continuous Awareness Initiatives:
- Initiate and manage ongoing awareness campaigns to highlight product features and benefits.
Market Potential Identification:
- Conduct market research to identify potential segments, customers, and applications
- Analyze market trends to enhance product positioning
- Develop and implement strategies to increase market penetration and product adoption
Marketing Content Creation:
- Create engaging marketing content for effective communication and promotion across digital and traditional media channels
Feedback and Competitive Analysis:
- Capture and analyze market feedback to inform product improvements and enhancements
- Conduct competitive analysis to understand market positioning and identify opportunities
Volume Forecasting and Support:
- Forecast product volumes and support a quick ramp-up in production as needed
Sales Enablement:
- Develop product knowledge resources, argumentation, and guide the sales team
- Support the sales team in identifying and converting potential opportunities
- Maintain a balance between supporting the sales team while challenging them to achieve higher performance
Our requirements:
- 3-6 years of overall experience
- Experience in product management/ sales / marketing / business development.
- Bachelors degree in Mechanical Engineering / Industrial Engineering / Related
- Industrial Automation background is preferred
- Strong analytical skills
- Excellent communication and presentation skills
- Proficient in creating marketing content for various media channels
- Ability to work collaboratively with sales teams and other departments
- Willing to travel across India
What we offer:
Challenging work on cutting-edge software technologies with a clear product focus
Collaborate with our agile Indo-German team
Dynamic work environment with many personal development opportunities upcoming
Access to on-the-job and off-the-job learning opportunities
Job location: Bengaluru
Job type: Full- time
Experience: 3-6 years
Product Marketing
Posted 1 day ago
Job Viewed
Job Description
Company Description
Festo is a global family-owned company headquartered in Germany. For many years Festo has been providing innovations for factory automation and offers a wide product and service portfolio – from individual components to complex customized solutions and systems. As a family-owned company, we take responsibility for our actions globally and locally. We actively contribute to the quality of life and conservation of resources by majoring on cutting-edge technologies and knowledge as well as life-long learning. We are present in over 176 countries and collaborate in a network of over 15 development locations worldwide.
Role Description:
The Product Market Management team is responsible for product performance, lifecycle management and product launches. In this role, you are responsible for launch and promotion of innovative products through strategic campaigns and market differentiation, reporting to Product Marketing Manager. This role involves identifying market potentials, increasing product penetration, and capturing market feedback for continuous improvement. You will create engaging marketing content and support the sales team with product knowledge and opportunity conversion. Strong analytical and communication skills, cross functional engagement are essential for success in this position.
Your responsibilities:
Product Launch and Campaign Management:
- Plan and execute product launches, including campaigns and roadshows to introduce new products to the market.
- Differentiate our products from competitors through effective marketing strategies.
Continuous Awareness Initiatives:
- Initiate and manage ongoing awareness campaigns to highlight product features and benefits.
Market Potential Identification:
- Conduct market research to identify potential segments, customers, and applications
- Analyze market trends to enhance product positioning
- Develop and implement strategies to increase market penetration and product adoption
Marketing Content Creation:
- Create engaging marketing content for effective communication and promotion across digital and traditional media channels
Feedback and Competitive Analysis:
- Capture and analyze market feedback to inform product improvements and enhancements
- Conduct competitive analysis to understand market positioning and identify opportunities
Volume Forecasting and Support:
- Forecast product volumes and support a quick ramp-up in production as needed
Sales Enablement:
- Develop product knowledge resources, argumentation, and guide the sales team
- Support the sales team in identifying and converting potential opportunities
- Maintain a balance between supporting the sales team while challenging them to achieve higher performance
Our requirements:
- 3-6 years of overall experience
- Experience in product management/ sales / marketing / business development.
- Bachelors degree in Mechanical Engineering / Industrial Engineering / Related
- Industrial Automation background is preferred
- Strong analytical skills
- Excellent communication and presentation skills
- Proficient in creating marketing content for various media channels
- Ability to work collaboratively with sales teams and other departments
- Willing to travel across India
What we offer:
Challenging work on cutting-edge software technologies with a clear product focus
Collaborate with our agile Indo-German team
Dynamic work environment with many personal development opportunities upcoming
Access to on-the-job and off-the-job learning opportunities
Job location: Bengaluru
Job type: Full- time
Experience: 3-6 years
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Product Marketing
Posted 3 days ago
Job Viewed
Job Description
Company Overview
TeachEdison is an innovative Education Technology company specializing in developing high-performance software solutions for educators. Our flagship product, EdisonOS, is a comprehensive operating system designed to streamline knowledge commerce. With a talented team of 11-50 professionals headquartered in Bangalore, we are committed to advancing the software development industry. Visit our website at teachedison.com to learn more.
Job Overview
We are seeking a Junior Product Marketing professional to join our team in Coimbatore. This is a full-time position requiring a minimum of 1 year to a maximum of 3 years of experience. As a Product Marketing expert, you will play a pivotal role in enhancing our brand presence and driving product engagement through a variety of marketing strategies and content creation activities.
Qualifications and Skills
- Proven experience in copywriting with a ability to craft compelling and persuasive marketing copy across different channels.
- Expertise in content creation, including an understanding of various formats, tone, and style appropriate for different audiences.
- Strong understanding of product positioning strategies to effectively differentiate our products within the market.
- Experience in social media marketing, with an ability to develop engaging campaigns that drive audience interaction.
- Proficiency in podcasting, including scripting, recording, and editing to convey the brand message effectively.
- Ability to create YouTube videos, from conceptualization to execution, tailored to promote educational technology products.
- Familiarity with digital marketing tools and metrics to analyze and track campaign performance effectively.
- Excellent communication skills, capable of articulating ideas clearly and persuasively across various platforms.
Roles and Responsibilities
- Develop and execute comprehensive product marketing strategies to drive brand recognition and product adoption.
- Create engaging content across various channels, including blogs, social media, podcasts, and video platforms.
- Work closely with the product team to ensure accurate and effective communication of product features and benefits.
- Manage and optimize social media presence to increase follower engagement and expand reach.
- Plan and conduct market research to identify target customer segments and adapt communication strategies accordingly.
- Collaborate with the sales team to align marketing campaigns with sales goals and customer needs.
- Monitor and report on the effectiveness of marketing efforts, using data-driven insights to refine strategies.
- Stay updated on industry trends and competitor activities to maintain a competitive edge.
Product Marketing Manager
Posted 2 days ago
Job Viewed
Job Description
The High Voltage Products Business Line is at the forefront of delivering innovative power solutions for automotive and industrial applications including USB-PD Adaptors, Server PSUs, Telecom Infrastructure, and EV/HEV AC/DC & DC/DC power supplies. With increasing demand for high power density, efficiency, low EMI, and cost optimisation, we are scaling rapidly and expanding our portfolio of advanced analog and digital power products.
We are looking for an experienced **Product Marketing Manager with 7-10 years of expertise** in leading marketing for power conversion technologies such as AC/DC, DC/DC, Flyback, and Offline controllers/converters. This is a strategic role focused on driving go-to-market execution, customer engagement, and business growth for a portfolio of high-voltage power products. You will partner closely with product line development teams, sales, systems, and applications teams to drive adoption, define product strategy, and build long-term market leadership.
**Key Responsibilities:**
+ Own the product marketing strategy for a portfolio of high-voltage power products such as AC/DC, DC/DC, Flyback, and Offline controllers/converters, aligning with business objectives and customer needs.
+ Identify and prioritise target markets and customers in automotive and industrial applications through detailed TAM/SAM analysis.
+ Lead customer engagement efforts in collaboration with field sales, FAE, and business development teams to drive design wins and revenue.
+ Define and drive competitive positioning, value propositions, and messaging for key products and platforms.
+ Develop and execute go-to-market and launch plans, including product collateral, training, web presence, and promotional content.
+ Partner with R&D and product line teams to influence roadmap decisions based on market feedback, competitor insights, and growth opportunities.
+ Analyse product performance metrics (design-ins, revenue, share) and deliver forecasts and strategic insights to business leadership.
+ Represent the product line at key customer meetings, industry events, and internal strategy reviews.
**Why TI?**
+ Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
+ We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI ( Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us.
**About Texas Instruments**
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com .
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment.
If you are interested in this position, please apply to this requisition.
**Minimum Requirements:**
+ Bachelor's or Master's degree in Electrical Engineering or related technical field.
+ 7-10 years of product marketing or business development experience in the power electronics industry.
+ Proven success in working with power conversion products such as Flyback, LLC, Buck/Boost, and offline power controllers.
**Preferred Qualifications:**
+ Deep understanding of customer needs and trends in USB-PD, Server, Telecom, Industrial, EV/HEV, and Renewable segments.
+ Strong business acumen with ability to balance technical depth and market insight.
+ Demonstrated experience in product launches, roadmap planning, and customer/partner engagement.
+ Excellent verbal and written communication skills, including the ability to develop executive-level messaging and presentations.
+ Comfortable working in a matrixed, cross-functional environment with multiple stakeholders.
+ Self-starter with a proactive mindset and strong analytical and strategic thinking capabilities.
**ECL/GTC Required:** Yes
Product Marketing Manager
Posted 2 days ago
Job Viewed
Job Description
**Product Marketing Manager**
**Job Title:** Product Marketing Manager, India
**Department:** ADP ESI Marketing
**Industry:** Human Capital Management Software and Services Solutions
**Language Skills:** English fluency
**Job Description**
ADP is a comprehensive provider of cloud-based human capital management (HCM) solutions that unite HR, payroll and time, and a global leader in business outsourcing services, analytics, and compliance expertise. India is an important contributor to ADP's global growth strategy.
As Product Marketing Manager for ADP India, you'll be a key member of our APAC Marketing team and play a critical role in ensuring the success of a company's products and services by developing and executing effective marketing strategies that drive product and services adoption and contribute to building brand equity, driving business value and revenue growth.
The successful candidate will demonstrate a strong combination of education, marketing expertise, product knowledge, communication skills, analytical skills, collaboration skills, creativity, and project management skills with a focus on Human Capital Management domain.
**What You'll Do:**
+ **Define the product positioning:** Based on the research, define the product's unique selling proposition (USP) and positioning in the market. Identify the key benefits and features of the product that resonate with the target audience.
+ **Develop messaging and content:** create compelling messaging that communicates the product's value proposition to the target audience. Develop content such as product videos, demos, whitepapers, and case studies that help educate and persuade potential customers.
+ **Collaborate with cross-functional teams:** work closely with product development, product managers, sales teams, and other stakeholders to ensure that the product messaging is consistent across all channels. Work closely with the sales team to create sales enablement materials and ensure that they are trained to effectively sell the product.
+ Work with Central marketing on translation and localization of global product related content and sales tools
+ **Launch and promote the product:** Create and execute go-to-market strategies to launch and promote the product including developing marketing campaigns, creating product collateral, and collaborating to events and webinars.
+ **Analyze and optimize:** Analyze performance of product marketing assets and use data insights to optimize future product marketing strategies. Monitor key performance indicators (KPIs) such as product adoption, revenue, and customer feedback to measure the success of the product marketing efforts.
+ Work with regional sales and customer success teams to identify customer use cases and capture these into compelling content including written case studies, blogs, customer win press releases and customer testimonials.
+ Evangelize ADP's value proposition with customers, partners, press and via social media and promote ADP's thought leadership and brands.
+ **Conduct market research:** deeply understand the market, competition, and target audience. Conduct market research to gather insights and data that inform product positioning and marketing strategies.
**Who You Are:**
+ A bachelor's degree in marketing, business, computer science or a related field, MBA or master's degree preferred.
+ Minimum 6-8 years of experience in product marketing and/ or product management in an enterprise B2B or SaaS environment. Experience in HCM or payroll considered an advantage.
+ **Marketing expertise:** an experienced product marketer with a strong understanding of product marketing principles and tactics, including market research, segmentation, positioning, messaging, and branding.
+ **Product knowledge:** deep understanding of a company's products or services, as well as the market and competition.
+ **Communication skills:** Excellent communication skills, both written and verbal. Strong analytical and synthesizing skills to translate technical content into compelling, value-based messages. Demonstrated ability to articulate a product value proposition and create compelling messaging that resonates with the target audience. Excellent presentation skills essential.
+ **Analytical skills:** highly skilled at analyzing data and making data-driven decisions. Deep comfort with metrics and KPIs, and able to use tools CRM, marketing automation and BI tools.
+ **Collaboration skills:** Work closely with cross-functional teams, including product development, product managers, sales teams, and designers. Ability to build strong relationships and communicate effectively with all stakeholders.
+ **Creativity:** be creative and innovative, constantly coming up with new and effective ways to promote the product and engage the target audience.
+ **Project management skills:** Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a high activity, dynamic environment. Penchant for delivering on time with high attention to detail and quality. Demonstrated ability to work individually on projects while collaborating with and supporting other team members.
+ **Behavioral characteristics:** intellectually curious, passionately persistent, resilient and tenacious - always learning and bravely tackling new challenges.
+ **Technical competencies:** Salesforce, Microsoft 365, Tableau, Google Analytics, Workfront, LinkedIn. Other MarTech, content creation or productivity tools are considered an advantage.
+ **Language skills:** English fluency required; other Asian language proficiency considered advantageous.
**Travel Needs:** Must be able to travel in the APAC region as well as in Europe and USA.
**A little about ADP:** We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition ( .
**Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP:** ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP's operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.
**Ethics at ADP:** ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click to learn more about ADP's culture and our full set of values.