UI/UX Designer

New Delhi, Delhi Helium

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Job Description

Company Description


Helium is a venture backed SaaS company. We enable growth stage eCommerce brands build and manage personalised storefronts for each user segment across Paid search, paid social, organic channels of user acquisition. Brands are able to build & run personalised campaigns for targeted audiences based on demographics like age, gender, location, etc interests & habits but land all users with different personas and intent to the same storefront pages leading to leaky funnel. We’re working with some of the top eCommerce brands across the world.


Role Description

This is a full-time on-site role for a Product Designer at Helium. The Product Designer will be responsible for conducting user research, using design thinking methodologies, and crafting visually appealing and efficient product designs. The role is located in Gurugram and the Product Designer will work closely with the Helium team to develop unique and innovative web storefronts for our clients.


Responsibilities:

  • Collaborate with our team of creative superheroes to create designs that will make our users say "Wow!"
  • Work on design at Helium across products - SaaS platform, eCommerce composable templates & components
  • Day to day activities include working on wireframes, visual designs, and interactions for web
  • Use your superpowers to ensure consistency and standardization in design by contributing to Helium’s design language
  • Present your designs like a boss and articulate design strategy, rationale, and perspective to partners in various organizations and levels
  • Work with the Engineering team to ensure fit-and-finish polish for each sprint


Qualifications:

  • Proficiency in design with Adobe suite and wireframing tools like Figma, Adobe XD, etc.
  • A passion for designing beautiful, usable, and accessible web experiences that will make users say "Wow!"
  • Strong understanding of UX processes and usability principles
  • Excellent communication and collaboration skills
  • Bachelor's degree in Design or a related field is preferred, but we'll consider your application even if you're a self-taught design wizard


Why work with us:

  • Be part of a team shaping the future of eCommerce experience for brands globally
  • Part of design function with an early stage startup
  • Be part of the 0 to 1 journey!
  • No rigid hierarchy, with a friendly environment that fosters creativity and innovation


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UX/UI Designer

New Delhi, Delhi NeceSera

Posted 14 days ago

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Job Description

hybrid,remote

Company Overview

NeceSera is based in New Delhi, creating ultra-soft loungewear. We use sustainable fabric processes and recycle a substantial percentage of our water. Our team welcomes creative individuals to contribute to versatile, eco-friendly fashion. Discover more at .


Job Overview

We need a Mid-Level UX UI Designer with 4 to 6 years of experience for a hybrid/remote role in New Delhi. As a UX UI Designer, you will enhance our fashion vision by delivering an engaging digital experience.


Qualifications and Skills

  • User-centered design expertise.
  • Wireframing experience.
  • Skilled in usability testing.
  • Experience with design systems.
  • Intuitive interaction designs creation.
  • Knowledge in e-commerce platforms.
  • Adept at responsive design.
  • Strong visual design skills.


Roles and Responsibilities

  • Collaborate on product direction and visuals.
  • Handle visual design stages from concept to finish.
  • Conduct user research and evaluations.
  • Create wireframes, storyboards, and flows.
  • Develop and maintain design documentation.
  • Ensure accessibility standards in designs.
  • Iterate designs efficiently.
  • Stay updated with design trends.
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UI/UX Designer

Delhi, Delhi Impetus Career Consultants

Posted 3 days ago

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Job Description

UI/UX Designer

  • Location: On-site – Dubai
  • Department: Technology / Engineering
  • Experience Level: 3+ Years ▪ Employment Type: Full-Time


ABOUT THE ROLE

We are seeking a creative and detail-oriented UI/UX Designer to lead the design of intuitive, beautiful, and user-centric experiences across our messaging platform — including mobile (iOS/Android) and web . You will work closely with product managers, developers, and other stakeholders to design engaging and accessible interfaces that enhance real-time communication and usability.

This is an opportunity to have a significant impact on the visual identity and usability of a product that will be used by millions.

KEY RESPONSIBILITIES

1. User Experience Design

  • Translate product requirements into wireframes, user flows, journey maps , and interactive prototypes .
  • Conduct user research and usability testing to validate ideas and improve the product experience.
  • Identify and solve UX problems based on data, feedback, and best practices.

2. User Interface Design

  • Design polished, visually appealing interfaces for mobile and web platforms that align with our brand and enhance user engagement.
  • Create and maintain design systems, component libraries, and style guides.
  • Ensure consistency in typography, color, spacing, and interaction design across all platforms.

3. Cross-Functional Collaboration

  • Work closely with product managers, developers, and QA engineers to implement features from concept to production.
  • Provide design specifications, assets, and guidance for development teams. ▪ Participate in sprint planning, feature discussions, and design reviews.

4. Design Tools & Handoff

  • Use tools like Figma, Sketch, Adobe XD, or Framer to create high-fidelity mockups and prototypes. ▪ Deliver organized and annotated files that are ready for implementation.
  • Support smooth handoff and work closely with frontend developers to ensure pixel-perfect implementation.

5. Continuous Improvement

  • Gather feedback from users and internal teams to identify areas for UI/UX improvement.
  • Keep up to date with the latest design trends, tools, and methodologies in UI/UX and real-time communication apps.

REQUIRED QUALIFICATIONS

  • 3+ years of experience in UI/UX design for digital products (mobile and web).
  • Proven track record of designing consumer-facing applications, preferably in messaging, communication, or social domains.
  • Strong portfolio showcasing user-centric design thinking, workflows, and polished UI.
  • Proficiency in design tools such as Figma, Sketch, Adobe Creative Suite, or XD.
  • Understanding of responsive design, platform-specific guidelines (iOS Human Interface Guidelines, Material Design).
  • Good grasp of UX principles, accessibility standards, and mobile-first design.


PREFERRED QUALIFICATIONS

  • Experience designing real-time messaging apps or chat-based platforms.
  • Familiarity with designing for chat UX, notifications, message input behavior, reactions, media handling, and dark/light modes.
  • Exposure to user research, A/B testing, and analytics-driven design improvements.
  • Basic knowledge of HTML/CSS/JS to understand feasibility and limitations during handoff.
  • Experience working in Agile/Scrum environments and design sprints.
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UI UX Designer

Noida, Uttar Pradesh Art League Studio

Posted 3 days ago

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Job Description

Role Overview:

We’re looking for a skilled Visual Designer with strong expertise in branding and packaging design to join our team. You’ll be responsible for developing visual identities from scratch, creating packaging concepts that stand out on shelves, and collaborating closely with strategists, writers, and developers to bring brand experiences to life.


Key Responsibilities:

  • Translate client requirements and briefs into wireframes, user flows, and high-fidelity designs .
  • Design responsive websites and digital platforms with a focus on usability and aesthetics .
  • Collaborate with developers to ensure smooth design-to-development handoff.
  • Create design systems, style guides, and reusable components.
  • Conduct competitor analysis and apply user-centered design principles .
  • Stay updated with UI/UX trends, tools, and best practices .


Requirements:

  • 2–5 years of experience as a UI/UX Designer (agency or startup preferred).
  • Strong portfolio showcasing web UI/UX projects (e-commerce, D2C, corporate, lifestyle brands, etc.).
  • Proficiency in Figma (must) and Adobe Creative Suite.
  • Understanding of responsive design, grid systems, and accessibility standards.
  • Knowledge of Shopify, WordPress, or Webflow design workflows is a plus.
  • Strong sense of typography, layout, and modern UI patterns.
  • Ability to handle end-to-end design independently.


Please share your portfolio, resume, and a short note about why you’d be a great fit.

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UI/UX Designer

Noida, Uttar Pradesh RedDoorz

Posted 3 days ago

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Job Title: UI/UX Designer


Location- Noida, India


Role Description

We are looking for a talented UI/UX Designer to join our Product Design team. You will play a key role in designing intuitive and visually engaging user interfaces across RedDoorz’s digital booking platforms, including mobile apps, website, and mobile web .

Working closely with product managers, UX designers, and engineers, you will help deliver design solutions that elevate user experience, improve booking conversion, and reflect RedDoorz’s brand identity.

Key Responsibilities

  • Design user interface elements for RedDoorz mobile app, website, and mobile web with consistency and usability in mind.
  • Translate wireframes and UX flows into polished, high-fidelity designs.
  • Collaborate with UX designers to ensure smooth user journeys and logical information architecture.
  • Work closely with product managers and developers to ensure feasibility and smooth handover of designs.
  • Contribute to and maintain RedDoorz design system and UI component library , ensuring brand consistency across all platforms.
  • Support in conducting UI reviews and iterations based on user feedback, data insights, and testing results.
  • Stay updated with the latest design trends, tools, and technologies to continuously improve design quality.


Requirements

Qualifications & Experience

  • 1–3 years of professional experience as a UI Designer (experience in app & web design preferred).
  • Strong portfolio showcasing UI design for mobile apps and/or responsive web in B2C sectors .
  • Proficiency in design tools such as Figma, Sketch, or Adobe XD .
  • Basic understanding of UX principles and how UI impacts the overall user journey.
  • Experience working with design systems and component libraries.


Skills & Competencies

  • Solid understanding of typography, color theory, spacing, and visual hierarchy .
  • Ability to balance business goals, user needs, and technical constraints .
  • Detail-oriented with strong visual and interaction design skills.
  • Good communication skills to present design concepts clearly.
  • A growth mindset with eagerness to learn, adapt, and collaborate .
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UI/UX Designer

Delhi, Delhi Deloitte

Posted 3 days ago

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Job Description

Your potential, unleashed.


India’s impact on the global economy has increased at an exponential rate and Deloitte presents an opportunity to unleash and realise your potential amongst cutting edge leaders, and organisations shaping the future of the region, and indeed, the world beyond.


At Deloitte, your whole self to work, every day. Combine that with our drive to propel with purpose and you have the perfect playground to collaborate, innovate, grow, and make an impact that matters.


The team

Today’s business challenges present a new wave of HR, talent and organization priorities. Deloitte’s Human Capital services leverage research, analytics, and industry insights to help design and execute critical programs from business-driven HR to innovative talent, leadership, and change programs.

Your work profile


As a Analyst in our SuccessFactors Team you’ll build and nurture positive working relationships with teams and clients with the intention to exceed client expectations: -


As a practitioner, within the Human Resource Transformation, the Individual will be responsible to implement the system in a global setup and will help configure, implement, and provide production/warranty support.


Job Title: UI/UX Designer

Domain: Digital Government

Location: Delhi

Experience:2 to 3 Yrs



Desired qualifications

  1. User Personas and Journey Mapping:
  • Develop user personas representing different user types and their characteristics.
  • Create user journey maps to visualize the user experience across various touchpoints.
  1. Wireframing and Prototyping:
  • Develop wireframes and low-fidelity prototypes to outline the structure and layout of digital interfaces.
  • Iterate on designs based on feedback and usability testing.
  1. Visual Design:
  • Create visually appealing and cohesive designs for user interfaces.
  • Define color schemes, typography, and iconography to enhance the overall aesthetics.
  1. Information Architecture:
  • Organize and structure content to ensure a logical and intuitive user experience.
  • Design navigation systems that are user-friendly and efficient.
  1. Interaction Design:
  • Design and refine interactive elements, including buttons, forms, and other UI components.
  • Ensure a smooth and intuitive flow of user interactions.
  1. Usability Testing:
  • Plan and conduct usability testing sessions to evaluate the effectiveness of designs.
  • Analyze feedback and make iterative improvements based on user testing results.
  1. Accessibility:
  • Ensure designs comply with accessibility standards to make digital products inclusive for users with disabilities.
  • Conduct accessibility audits and implement improvements.


  1. Collaboration with Development Teams:
  • Collaborate with developers to ensure the feasibility and proper implementation of design concepts.
  • Provide design assets and specifications for development.
  1. Client and Stakeholder Communication:
  • Communicate design concepts and decisions to clients and project stakeholders.
  • Collaborate with cross-functional teams to align design with business goals.
  1. Design Documentation:
  • Create detailed design documentation, including style guides, design systems, and component libraries.
  • Ensure consistency in design across different sections of a product.
  1. Rapid Prototyping:
  • Use prototyping tools to quickly demonstrate and validate design concepts.
  • Gather early feedback to inform design decisions.

Qualifications

  • Bachelor's degree in any field
  • Proven experience 2 to 3 years as a UI/UX designer, interaction designer, or similar role.
  • Strong portfolio showcasing a range of UI/UX design projects, with an emphasis on user-centered design principles and problem-solving skills.
  • Proficiency in design tools such as Sketch, Adobe XD, Figma, or similar software.
  • Knowledge of front-end development technologies (HTML, CSS, JavaScript) and their impact on UI/UX design is a plus.


Location and way of working

  • Base location: Delhi (5 days work from office)


Your role as a Analyst


We expect our people to embrace and live our purpose by challenging themselves to identify issues that are most important for our clients, our people, and for society.


In addition to living our purpose, Analyst across our organization must strive to be:


  • Inspiring - Leading with integrity to build inclusion and motivation
  • Committed to creating purpose - Creating a sense of vision and purpose
  • Agile - Achieving high-quality results through collaboration and Team unity
  • Skilled at building diverse capability - Developing diverse capabilities for the future
  • Persuasive / Influencing - Persuading and influencing stakeholders
  • Collaborating - Partnering to build new solutions
  • Delivering value - Showing commercial acumen
  • Committed to expanding business - Leveraging new business opportunities
  • Analytical Acumen - Leveraging data to recommend impactful approach and solutions through the power of analysis and visualization
  • Effective communication – Must be well abled to have well-structured and well-articulated conversations to achieve win-win possibilities
  • Engagement Management / Delivery Excellence - Effectively managing engagement(s) to ensure timely and proactive execution as well as course correction for
  1. the success of engagement(s)
  • Managing change - Responding to changing environment with resilience
  • Managing Quality & Risk - Delivering high quality results and mitigating risks with utmost integrity and precision
  • Strategic Thinking & Problem Solving - Applying strategic mindset to solve business issues and complex problems
  • Tech Savvy - Leveraging ethical technology practices to deliver high impact for clients and for Deloitte
  • Empathetic leadership and inclusivity - creating a safe and thriving environment where everyone's valued for who they are, use empathy to understand others to adapt our behaviours and attitudes to become more inclusive.


How you’ll grow


Connect for impact


Our exceptional team of professionals across the globe are solving some of the world’s most complex business problems, as well as directly supporting our communities, the planet, and each other. Know more in our Global Impact Report and our India Impact Report .


Empower to lead


You can be a leader irrespective of your career level. Our colleagues are characterised by their ability to inspire, support, and provide opportunities for people to deliver their best and grow both as professionals and human beings. Know more about Deloitte and our One Young World partnership.


Inclusion for all


At Deloitte, people are valued and respected for who they are and are trusted to add value to their clients, teams and communities in a way that reflects their own unique capabilities. Know more about everyday steps that you can take to be more inclusive. At Deloitte, we believe in the unique skills, attitude and potential each and every one of us brings to the table to make an impact that matters.





Drive your career


At Deloitte, you are encouraged to take ownership of your career. We recognise there is no one size fits all career path, and global, cross-business mobility and up / re-skilling are all within the range of possibilities to shape a unique and fulfilling career. Know more about Life at Deloitte.



Everyone’s welcome… entrust your happiness to us

Our workspaces and initiatives are geared towards your 360-degree happiness. This includes specific needs you may have in terms of accessibility, flexibility, safety and security, and caregiving. Here’s a glimpse of things that are in store for you.


Interview tips


We want job seekers exploring opportunities at Deloitte to feel prepared, confident and comfortable. To help you with your interview, we suggest that you do your research, know some background about the organisation and the business area you’re applying to. Check out recruiting tips from Deloitte professionals.

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UI/UX Designer

122001 Gurgaon, Haryana ₹55000 Annually WhatJobs

Posted 11 days ago

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Job Description

full-time
Our client is a rapidly growing tech startup focused on innovative digital solutions. We are seeking a talented and passionate UI/UX Designer to join our dynamic team. This role is crucial for creating intuitive, engaging, and visually appealing user interfaces for our web and mobile applications. You will be involved in the entire design process, from user research and wireframing to prototyping and final visual design, ensuring a seamless and enjoyable user experience. This hybrid position allows for a balance of collaborative in-office sessions and focused remote work.

Responsibilities:
  • Conduct user research to understand user needs, behaviors, and pain points.
  • Develop user personas, user flows, wireframes, and interactive prototypes.
  • Design aesthetically pleasing and user-friendly interfaces for web and mobile applications.
  • Create high-fidelity mockups and detailed design specifications for developers.
  • Collaborate closely with product managers, developers, and stakeholders to translate requirements into intuitive designs.
  • Conduct usability testing and iterate on designs based on user feedback.
  • Maintain and evolve design systems and style guides to ensure consistency across products.
  • Stay updated with the latest UI/UX design trends, techniques, and technologies.
  • Present design concepts and solutions to cross-functional teams and stakeholders.
  • Advocate for user-centered design principles throughout the product development lifecycle.
Qualifications:
  • Bachelor's degree in Design, HCI, Computer Science, or a related field.
  • Minimum of 4 years of experience in UI/UX design, with a strong portfolio showcasing your work.
  • Proficiency in design and prototyping tools such as Figma, Sketch, Adobe XD, or InVision.
  • Solid understanding of user-centered design principles, usability heuristics, and interaction design.
  • Experience with user research methodologies and usability testing.
  • Familiarity with front-end development principles (HTML, CSS, JavaScript) is a plus.
  • Excellent visual design skills with a keen eye for detail, typography, and color theory.
  • Strong communication, collaboration, and presentation skills.
  • Ability to manage multiple projects, prioritize tasks, and meet deadlines in a hybrid work environment.
  • A passion for creating exceptional user experiences and a desire to innovate.
This hybrid role requires you to be present in our Gurugram, Haryana, IN office for key collaborative sessions while offering flexibility for remote work on other days. Join us in shaping the future of digital experiences.
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UI/UX Designer

201001 Ghaziabad, Uttar Pradesh ₹700000 Annually WhatJobs

Posted 16 days ago

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Job Description

full-time
Our client is seeking a talented and user-centric UI/UX Designer to join their innovative digital products team, operating on a fully remote basis. This role is essential for creating intuitive, engaging, and visually appealing user interfaces for web and mobile applications. The ideal candidate will have a strong portfolio showcasing their expertise in user research, wireframing, prototyping, and visual design, with a keen eye for detail and a passion for crafting seamless user experiences.

Responsibilities:
  • Translate complex user needs and business requirements into intuitive and user-friendly interfaces.
  • Conduct user research, including interviews, surveys, and usability testing, to gather insights into user behavior and preferences.
  • Create wireframes, user flows, mockups, and interactive prototypes to effectively communicate design ideas.
  • Develop high-fidelity visual designs, incorporating brand guidelines and aesthetic principles.
  • Collaborate closely with product managers, developers, and other stakeholders throughout the design process.
  • Iterate on designs based on user feedback, usability testing, and performance data.
  • Ensure a consistent and cohesive user experience across all digital platforms and products.
  • Stay up-to-date with the latest UI/UX trends, tools, and technologies.
  • Advocate for user-centered design principles within the organization.
  • Contribute to the development and maintenance of design systems and style guides.
  • Prepare and present design concepts to stakeholders, articulating design rationale and solutions.
  • Optimize existing user interfaces for improved usability, accessibility, and conversion rates.
  • Participate in code reviews to ensure design implementation accuracy.
Qualifications:
  • Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience.
  • Minimum of 3-5 years of professional experience in UI/UX design, with a strong portfolio demonstrating successful projects.
  • Proficiency in design and prototyping tools such as Figma, Sketch, Adobe XD, InVision, or similar.
  • Solid understanding of user-centered design principles, interaction design, and visual design best practices.
  • Experience conducting user research and usability testing.
  • Familiarity with front-end development concepts (HTML, CSS, JavaScript) is a plus.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to work independently and collaboratively in a remote team environment.
  • Strong problem-solving skills and attention to detail.
  • Experience designing for both web and mobile applications.
  • A passion for creating elegant and effective user experiences.
This is an exciting opportunity to shape the digital experience of innovative products from the comfort of your home. We offer a competitive salary, comprehensive benefits, and a dynamic remote work culture. If you are a creative and user-focused designer, we encourage you to apply.
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UI/UX Designer

122001 Gurgaon, Haryana ₹60000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client is seeking a talented and user-centric UI/UX Designer to join their growing team in Gurugram, Haryana . This hybrid role involves creating intuitive, engaging, and visually appealing user interfaces and experiences for their digital products. The ideal candidate will have a strong portfolio showcasing their design process, proficiency in design tools, and a deep understanding of user psychology and interaction design principles. This position requires a balance of in-office collaboration and remote work flexibility.

Responsibilities:
  • Design intuitive and aesthetically pleasing user interfaces for web and mobile applications.
  • Conduct user research, usability testing, and create personas to understand user needs and behaviors.
  • Develop wireframes, prototypes, and high-fidelity mockups to effectively communicate design ideas.
  • Create user flows and journey maps to optimize user navigation and interaction.
  • Collaborate closely with product managers, developers, and other stakeholders to translate requirements into functional and engaging designs.
  • Ensure design consistency across all platforms and products.
  • Stay up-to-date with the latest UI/UX trends, design patterns, and technologies.
  • Iterate on designs based on user feedback, usability testing, and performance data.
  • Develop and maintain design systems and style guides.
  • Advocate for user-centered design principles throughout the product development lifecycle.
  • Present design concepts and solutions to stakeholders effectively.
  • Contribute to brainstorming sessions and design thinking workshops.
Qualifications:
  • Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience.
  • Minimum of 3 years of experience as a UI/UX Designer or in a similar role.
  • A strong portfolio showcasing a range of UI/UX design projects, with detailed explanations of your process and problem-solving.
  • Proficiency in industry-standard design tools such as Figma, Sketch, Adobe XD, or similar.
  • Solid understanding of user-centered design principles, interaction design, and information architecture.
  • Experience with user research methodologies and usability testing.
  • Ability to create wireframes, prototypes, and high-fidelity designs.
  • Excellent visual design skills with a keen eye for typography, color, and layout.
  • Strong communication and collaboration skills, with the ability to articulate design decisions.
  • Familiarity with front-end development concepts (HTML, CSS, JavaScript) is a plus.
  • Ability to manage time effectively and work on multiple projects in a hybrid work environment.
  • Proactive and self-motivated with a passion for creating exceptional user experiences.
Join a dynamic team where you can make a significant impact on product design and user satisfaction. This hybrid role offers a competitive salary and benefits.
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UI/UX Designer

201301 Noida, Uttar Pradesh ₹60000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client is seeking a talented and creative UI/UX Designer to join their innovative team in Noida, Uttar Pradesh, IN . This role will be instrumental in crafting intuitive, engaging, and visually appealing digital experiences across various platforms. The ideal candidate will have a strong portfolio demonstrating expertise in user-centered design, wireframing, prototyping, and high-fidelity interface design. You will collaborate closely with product managers, developers, and marketing teams to bring digital products to life.

Key Responsibilities:
  • Translate complex user needs and business requirements into intuitive and user-friendly interfaces.
  • Create wireframes, user flows, mockups, and interactive prototypes to effectively communicate design ideas.
  • Develop high-fidelity visual designs, ensuring consistency with brand guidelines and design systems.
  • Conduct user research, usability testing, and gather feedback to inform design decisions.
  • Collaborate with front-end developers to ensure the technical feasibility of UI designs.
  • Iterate on designs based on user feedback, analytics, and stakeholder input.
  • Stay up-to-date with the latest UI/UX trends, best practices, and emerging technologies.
  • Present design concepts and rationale clearly and persuasively to cross-functional teams and stakeholders.
  • Contribute to the evolution of our design system and style guides.
  • Champion user-centered design principles throughout the product development lifecycle.

Qualifications:
  • Bachelor's degree in Design, Human-Computer Interaction (HCI), or a related field, or equivalent practical experience.
  • Minimum of 4 years of experience as a UI/UX Designer or similar role.
  • Strong portfolio showcasing a range of digital design projects, including web and mobile applications.
  • Proficiency in design and prototyping tools such as Figma, Sketch, Adobe XD, or InVision.
  • Solid understanding of user-centered design principles, information architecture, and interaction design.
  • Experience with user research methodologies and usability testing.
  • Excellent visual design skills with sensitivity to typography, color, layout, and a keen eye for detail.
  • Ability to work effectively in a collaborative, fast-paced environment.
  • Strong communication and presentation skills.
  • Familiarity with front-end development principles (HTML, CSS, JavaScript) is a plus.

This hybrid position in Noida, Uttar Pradesh, IN offers a unique opportunity to shape digital products and enhance user experiences.
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