What Jobs are available for Team Performance in Delhi?

Company Overview

At BigWig Media & Events Pvt Ltd, we pride ourselves on delivering exceptional digital marketing services utilizing top-notch technology, creativity, and analytical proficiency. Our dedicated team in Delhi is composed of enthusiastic digital marketing professionals who regard digital media marketing as a blend of art and science to provide customized solutions. With years of successful client engagements under our belt, we are committed to crafting campaigns driven by tailored strategies and a shared passion for success through team collaboration.

Job Overview

We are seeking a Performance Marketer to join BigWig Media & Events Pvt Ltd at our headquarters in Delhi. This full-time, junior-level position requires candidates with 1 to 3 years of experience. The role involves designing, executing, and optimizing marketing campaigns across various platforms. The ideal candidate will demonstrate expertise in key digital marketing disciplines and possess a passion for driving results through data-driven strategies.

Qualifications and Skills

• Proven experience with a minimum of 1 to 3 years in digital marketing, focusing on performance marketing techniques and strategies.
• Proficiency in managing campaigns on Google Ads to ensure maximum return on investment while optimizing keyword bidding and ad performance.
• Hands-on experience in executing and scaling Facebook Ads with expertise in targeting, segmentation, and A/B testing methodologies.
• Strong analytical skills with the ability to utilize Google Analytics to track, report, and improve campaign performance metrics.
• Knowledge in conversion rate optimization to boost campaign efficiency and enhance the overall user experience on various digital platforms.
• Capability to develop and implement retargeting strategies aimed at recapturing and engaging potential prospects.
• Familiarity with marketing automation tools to streamline marketing processes and improve the efficiency of campaigns.
• Comprehensive understanding of pay-per-click (PPC) strategies, ensuring effective budgeting, forecasting, and monitoring of PPC campaigns.

Roles and Responsibilities

• Develop, execute, and manage online marketing campaigns across platforms to fulfill organizational marketing goals.
• Monitor advertising budgets, optimize spend based on performance, and provide feedback on budget vs. outcome metrics.
• Utilize advanced analytics tools to assess key metrics, optimize campaign activities, and derive actionable insights.
• Collaborate with cross-functional teams to incorporate a cohesive approach to digital marketing strategies.
• Drive conversions through continuous optimization of ads and landing pages, maximizing the impact of marketing initiatives.
• Engage in strategic planning to create comprehensive retargeting strategies aimed at increasing conversions and audience re-engagement.
• Work closely with team members to ideate and implement creative marketing strategies that align with client business objectives.
• Stay updated with the latest digital marketing trends to ensure innovative approaches in all marketing campaigns.

We are intending to hire Performance Test Engineer.

Lactation: Delhi - Onsite Deployment

Key responsibilities:

Design and Execute Performance, Load, stress, endurance, and scalability tests for large-scale Government applications.

Develop Performance test strategies, plans, and scripts aligned with project requirements.

Use tools such as JMeter, LoadRunner, NeoLoad, or Gatling to simulate workloads and measure system performance.

Identify performance bottlenecks at application, database, network, and infrastructure levels.

Collaborate with development and DevOps teams to implement performance tuning and optimization

Monitor application performance in production and provide recommendations for continuous improvement.

Ensure compliance with Government IT security and performance standards (MeitY guidelines, GIGW, etc)

Support capacity planning, scalability forecasting, and disaster recovery drills.

Troubleshoot and resolve performance issues with strict timelines.

Required skills and competencies:

Strong knowledge of performance testing methodologies, KPIs, and metrics (response time through put, scalability, latency, resource utilization).

Hands-on expertise in JMeter, LoadRunner, Neo Load, or equivalent tools,

Experience with APM (Application Performance Monitoring) tools such as Dynatrace, AppDynamics, Grafana, or New Relic

Proficiency in analyzing logs, system metrics, and database performance (SQL, tuning, query optimization).

Familiarity with DevOps, CI/CD pipelines, and cloud environments (AWS /Azure / GCP).

Understanding of security, compliance, and accessibility standards for Government applications.

Strong problem-solving skills with the ability to work under pressure.

Excellent communication and documentation skills

Educational Qualifications

BE / BTech/MCA or equivalent in computer science, information technology, or a related discipline.

Certification (preferred / desirable)

Certified Performance Testing Professional (CPTP) or equivalent.

ISTQB Advanced Test Analyst / Performance Testing certification

Load Runner or JMeter Certification

Agile Scrum certification (CSM / PSM) for project collaboration

Cloud Performance Testing Certification (AWS / Azure / GCP) – desirable.

Experience required

Minimum 5+ years of hands-on experience in performing testing and load testing

Proven expertise in large scale IT Government or e-Governance projects.

Strong exposure to citizen-facing digital platforms, portals, or mission critical Government applications.

• Collect and analyze performance data from athletes and teams using various technologies.
• Utilize video analysis software to break down game footage and individual player actions.
• Monitor athlete workload, fatigue, and recovery levels.
• Develop and implement strategies to improve individual and team performance.
• Provide data-driven insights and recommendations to coaches and support staff.
• Create detailed performance reports and presentations for coaching staff and management.
• Assist in scouting and talent identification through performance metrics.
• Collaborate with sports scientists, physiotherapists, and medical staff.
• Stay updated on the latest trends and technologies in sports performance analysis.
• Maintain accurate databases of athlete performance data.

• Bachelor's degree in Sports Science, Kinesiology, Statistics, or a related field. Master's degree preferred.
• Minimum of 3 years of experience in sports performance analysis, preferably in a professional or collegiate setting.
• Proficiency with performance analysis software (e.g., Hudl, Dartfish) and statistical tools.
• Strong understanding of physiology, biomechanics, and training principles.
• Excellent analytical and data interpretation skills.
• Effective communication and presentation abilities.
• Ability to work collaboratively with coaches and athletes.
• Passion for sports and a commitment to optimizing athletic performance.
• Detail-oriented with strong organizational skills.

About Passionfruit

Passionfruit is the world's first end-to-end AI-enabled Digital Marketing service provider. We leverage leading technologies and partnerships to create a human-in-the-loop model to build effective, scalable, and sustainable SEO and Paid Ads strategies. We are backed by top investors (Lead investor: Floodgate (Twitter, Twitch, Lyft)), and service some of the large companies in India and the US (GFuel, Shaadi.com, Bayer Group, Nykaa)

As we expand our digital offerings, we are seeking a highly driven Marketing Manager (Performance Meta & Google Ads) to lead paid media execution and strategy across our growing portfolio of clients.

About the Role

We are a fast-growing, well-funded, startup hiring a Performance Marketing Manager to own the planning, execution, and optimization of paid campaigns across Meta (Facebook, Instagram) and Google Ads. In this role, you will-

• Campaign Strategy & Execution: Plan and manage end-to-end paid marketing campaigns across Meta Ads and Google Ads. Define audience targeting, ad creatives, bidding strategies, and budgets to meet specific performance goals (CAC, ROAS, CPL).
• Collaboration & Reporting: Work closely with design and content teams to build high-performing creative assets and Track and analyze KPIs using tools like Google Analytics, Google Ads, Meta Business Suite, and Looker Studio.
• Communication: Provide regular performance updates to clients with actionable insights and continuously optimize campaigns to drive improved ROI and reduce wasted spend.
• Client & Team Collaboration: Lead client-facing discussions related to performance marketing strategy, results, and optimization plans and work closely with cross-functional SEO and product teams to align on broader growth goals.

Youll be a great fit if you have

• 10+ years of experience in performance marketing, with proven success across both Meta and Google platforms
• Strong analytical skills and experience with marketing analytics tools
• Excellent communication skillsboth written and verbal
• Experience of SEO would be a good to have
• Deep understanding of ad auction models, remarketing, attribution, and conversion tracking

Work Culture

• This is an in-person role based in Saket, New Delhi
• Fast-paced, collaborative, and impact-driven culture.
• Exposure to leading-edge AI tools, growth strategies, and global clientele

Compensation

INR 2540 LPA, commensurate with experience and performance

Role Summary

Own profitable growth for premium/luxury fashion brands across Meta and Google. You’ll architect full-funnel acquisition and retention strategies, lead a small pod (ads + creative + analyst), and turn brand narratives into measurable revenue—without compromising brand equity.

What You’ll Do (Key Responsibilities)

Strategy & Planning

• Build brand-wise growth plans: TAM, ICPs, funnel architecture (TOFU/MOFU/BOFU), channel mix, and budget phasing by season/collection.
• Translate brand stories (couture, demi-couture, bridal, pret) into audience frameworks, offers, and creative messaging.

Meta (Facebook/Instagram)

• Design and scale full-funnel structures (prospecting, re-engagement, retargeting) using best-practice account simplification.
• Deploy and iterate ad types: video, reels, collection, carousel, catalog sales/ASC, lead-gen (for couture consults), IG shopping.
• Set up measurement foundations: pixel/CAPI, event mapping, deduplication, and signal quality improvement.
• Creative system: write briefs, concept hooks, thumb-stoppers, and UGC/directorial assets; run structured creative tests.

Google (Search/Shopping/YouTube/Discovery)

• Own Merchant Center + feed hygiene for high-AOV catalogs (variants, availability, GTIN, rich attributes).
• Architect Performance Max + Search synergy; isolate branded vs non-branded; build luxury-aligned query maps and negatives.
• Plan YouTube for reach/consideration (drops, runway films, craftsmanship stories) and Discovery for upper-mid funnel scale.

Revenue & Unit Economics

• Set contribution margin guardrails by brand: target CAC, MER/ROAS by funnel stage, payback windows, return rate impact.
• Partner with site/CRM to lift AOV and conversion rate (bundles, PDP content, shipping thresholds, 1-click/Upsell).

Leadership & Collaboration

• Lead a cross-functional pod (Ads Manager(s), Creative Strategist, Analyst). Mentor, review, and upskill.
• Partner with Brand Managers, Merchandising, and Studio to align calendars: launches, drops, restocks, events.

Measurement & Reporting

• Build actionable dashboards (weekly/monthly): channel-wise P&L, cohort/LTV, creative leaderboards, product-level ROAS.
• Run weekly growth rituals: hypothesis → test → readout → scale/kill decisions, with pre-defined success thresholds.

Must-Have Experience

• 4–8 years in performance marketing with proven high-AOV e-commerce (₹8k–₹50k+ ticket sizes or equivalent).
• Scaled Meta revenue with durable MER/ROAS; hands-on with CAPI, event setup, catalog sales, Advantage+ ecosystem.
• Scaled Google across PMax, Search (exact/phrase strategy), Shopping feed optimization, YouTube for action.
• Shopify (or equivalent), GA4, GTM, Looker Studio; strong with UTM hygiene and controlled experiments.
• Luxury/fashion context: seasonal calendars, size/fit returns, limited-drop dynamics, and brand-safe creative instincts.
• Leadership: managed 2–5 direct reports, agency or in-house; hiring, training, QA, and career progression.

Nice to Have

• Klaviyo/CRM collaboration (flow triggers from ads), feed tools (e.g., DataFeedWatch), product analytics, and CRO tooling.
• Experience with international scaling (MENA/US/UK), multi-currency, and geo-specific compliance.

Skills & Behaviors

• Commercial acumen: speaks P&L, understands contribution margin and inventory realities.
• Creative strategy: converts insights into briefs; knows what wins on Reels/Shorts/YouTube and in luxury ad copy.
• Analytical rigor: comfort with cohort/LTV, incrementality, and clean test design.
• Ownership: bias to action; sleeves-rolled-up execution with leadership presence.
• Stakeholder management: clear, calm communication with founders and brand leads.

Success Metrics (KPIs)

• Channel MER and blended ROAS within guardrails for each brand.
• CAC vs payback targets by cohort; improvement in LTV:CAC ratio.
• % revenue from new-to-brand ; AOV lift; CVR lift on paid sessions.
• Creative velocity: # tests/week, win rate, and cost-per-creative-learn.
• Data quality: event match quality, CAPI share, feed health, tracking integrity.
• Team outcomes: QA pass rate, on-time launches, pod satisfaction scores.

Key Responsibilities

• Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention
• Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand patterns
• Leverage your Q-commerce experience to craft real-time, demand-responsive strategies across products and locations
• Collaborate with design and brand teams to deliver conversion-optimized creatives tailored to fast-moving consumer behavior
• Implement and analyze A/B tests for creatives, landing pages, and audience segments
• Work closely with analytics, CRM, and product teams to ensure performance efforts align with user lifecycle and app engagement
• Own attribution modeling and reporting using tools.
• Stay ahead of ad tech, algorithm changes, and competitor activity in the Q-commerce and D2C landscape.

Requirements

• 3-5 years of performance marketing experience, with at least 2 years in a Quick Commerce or D2C brand with instant delivery
• Deep understanding of the Q-commerce funnel, from local targeting and app installs to instant conversions and reorders
• Proven track record managing significant budgets and delivering scalable, ROI-positive growth
• Ability to make data-driven decisions in a real-time, performance-heavy environment
• Strong creative judgment and ability to guide high-performing ad creatives.

• Designing, executing, and analyzing vehicle and component performance tests under various conditions.
• Developing and validating sophisticated simulation models for powertrain and vehicle dynamics.
• Troubleshooting performance-related issues and implementing corrective actions.
• Collaborating with design and manufacturing teams to ensure performance targets are met throughout the product lifecycle.
• Staying abreast of the latest automotive technologies and industry trends.
• Mentoring junior engineers and contributing to a culture of technical excellence.
• Preparing detailed technical reports and presentations for management and stakeholders.
• Ensuring compliance with all safety protocols and environmental regulations.