156 Brand Manager jobs in Kanpur

Brand Manager

208001 Kanpur, Uttar Pradesh ₹1500000 Annually WhatJobs

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Job Description

full-time
Our client, a leading player in the FMCG sector, is seeking an innovative and strategic Brand Manager to lead brand initiatives from their **Kanpur, Uttar Pradesh** office. This role is pivotal in shaping brand perception, driving market share, and achieving business objectives for key brands within their portfolio. The ideal candidate will possess a deep understanding of consumer insights, brand strategy development, and cross-functional team collaboration. You will be responsible for developing and executing integrated marketing plans, managing brand budgets, and ensuring the consistent delivery of brand messaging across all touchpoints.

Key Responsibilities:
  • Develop and implement comprehensive brand strategies that align with company objectives and market opportunities.
  • Conduct market research, consumer analysis, and competitive landscape assessments to identify growth drivers and potential threats.
  • Translate consumer insights into actionable brand plans and marketing initiatives.
  • Manage the end-to-end execution of marketing campaigns, including advertising, promotions, digital marketing, and public relations.
  • Oversee brand budget and ensure optimal allocation of resources for maximum ROI.
  • Collaborate closely with internal teams such as sales, product development, and creative agencies to ensure cohesive brand execution.
  • Monitor brand performance metrics, analyze results, and make data-driven recommendations for optimization.
  • Ensure brand consistency and adherence to brand guidelines across all marketing materials and communication channels.
  • Lead and mentor a team of marketing professionals, fostering a culture of innovation and high performance.
  • Develop and maintain strong relationships with key stakeholders, including agencies and partners.

Qualifications:
  • MBA in Marketing or a related field from a premier institution.
  • 7-10 years of progressive experience in brand management within the FMCG industry.
  • Proven track record of successfully developing and launching brands, and driving market share growth.
  • Strong understanding of consumer behavior, market dynamics, and marketing principles.
  • Excellent strategic thinking, analytical, and problem-solving skills.
  • Demonstrated ability in developing integrated marketing campaigns and managing budgets.
  • Exceptional leadership, communication, and interpersonal skills.
  • Experience working with cross-functional teams and external agencies.
  • Proficiency in market research tools and data analysis.
  • A passion for building and nurturing strong consumer brands.

This is an exceptional opportunity for a seasoned brand professional to take on a leadership role and significantly influence the success of prominent brands in the FMCG space within **Kanpur, Uttar Pradesh**.
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Brand Manager

208001 Kanpur, Uttar Pradesh ₹60000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Brand Manager to lead their strategic brand initiatives. This hybrid role is based in **Kanpur, Uttar Pradesh, IN**, offering a blend of remote flexibility and in-office collaboration. The Brand Manager will be responsible for developing and executing comprehensive brand strategies, driving market share growth, and enhancing brand equity. Key responsibilities include conducting market research and analysis, identifying consumer insights, and translating them into actionable marketing plans. You will oversee the creation and implementation of integrated marketing campaigns across various channels, including digital, social media, ATL, and BTL activities. This role requires a deep understanding of consumer behavior, competitive landscapes, and the FMCG market dynamics. The ideal candidate will have a proven track record in brand management, product marketing, or a related field, with strong analytical, creative, and project management skills. You will work closely with sales, product development, and external agencies to ensure cohesive brand messaging and execution. Budget management, P&L responsibility, and performance tracking against key brand metrics will also be integral to this position. We are looking for a strategic thinker with excellent communication and interpersonal skills, capable of influencing stakeholders at all levels. A Bachelor's or Master's degree in Marketing, Business Administration, or a related field is essential. Previous experience in the FMCG industry is highly preferred. This is an excellent opportunity to make a significant impact on well-established brands and contribute to the continued success of our client. Join us to shape the future of iconic consumer products and drive meaningful brand growth.
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Brand Manager

208001 Kanpur, Uttar Pradesh ₹900000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client, a leading and innovative FMCG company, is looking for a dynamic and strategic Brand Manager to lead brand initiatives in **Kanpur, Uttar Pradesh, IN**. This pivotal role involves developing and executing comprehensive brand strategies to drive market share, enhance brand equity, and achieve business objectives. You will be responsible for market research, consumer insights, product innovation, marketing campaign development, and performance tracking. The ideal candidate will have a deep understanding of brand management principles, a proven track record in the FMCG sector, and strong analytical and creative skills. Key responsibilities include managing the brand's P&L, collaborating with cross-functional teams (sales, R&D, supply chain), and overseeing advertising and promotional activities. You will need to be adept at identifying consumer trends, translating them into actionable marketing plans, and measuring the effectiveness of brand campaigns. This role requires excellent leadership qualities, project management skills, and the ability to influence stakeholders at all levels. Join our client's esteemed marketing department and take ownership of growing iconic brands in a competitive market. This is an opportunity to make a significant impact on the company's growth and success.

Responsibilities:
  • Develop and implement integrated brand strategies.
  • Conduct market research and analyze consumer behavior.
  • Manage brand P&L and ensure profitability.
  • Lead new product development and launch initiatives.
  • Oversee advertising, promotion, and media planning.
  • Monitor brand performance and market trends.
  • Collaborate with sales, R&D, and supply chain teams.
  • Manage agency relationships and budgets.
  • Ensure consistent brand messaging across all touchpoints.

Qualifications:
  • MBA in Marketing or a related field.
  • 5-7 years of experience in brand management within the FMCG industry.
  • Proven success in developing and executing brand strategies.
  • Strong understanding of market research, consumer insights, and marketing analytics.
  • Excellent project management and communication skills.
  • Experience with P&L management and budget control.
  • Creative thinking and strategic planning abilities.
  • Proficiency in MS Office Suite.
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Brand Manager - FMCG

New
208001 Kanpur, Uttar Pradesh ₹88000 Annually WhatJobs

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Job Description

full-time
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and experienced Brand Manager to join their marketing team in **Kanpur, Uttar Pradesh, IN**. This role is pivotal in shaping and executing brand strategies that drive market share, consumer engagement, and revenue growth. The Brand Manager will be responsible for developing comprehensive marketing plans, managing brand P&Ls, and overseeing all aspects of brand communication, including advertising, promotions, digital marketing, and public relations. You will conduct market research to identify consumer insights and market trends, translating them into actionable brand strategies. The ideal candidate possesses a deep understanding of the FMCG market, proven experience in brand management, and strong analytical and creative skills. You will collaborate closely with sales, product development, and agency partners to ensure consistent brand messaging and effective execution across all touchpoints. This is an exciting opportunity to manage and grow iconic brands within a leading consumer goods company. Responsibilities:
  • Developing and implementing integrated marketing strategies to build brand equity and drive sales for assigned FMCG products.
  • Managing the brand's P&L, including budgeting, forecasting, and expense management.
  • Conducting market analysis, consumer research, and competitive landscape assessments to identify opportunities and challenges.
  • Developing and overseeing brand communication campaigns across various channels, including advertising, digital marketing, social media, and PR.
  • Collaborating with product development teams on new product launches and line extensions.
  • Managing relationships with advertising agencies, media partners, and other external stakeholders.
  • Monitoring brand performance and key performance indicators (KPIs), making data-driven adjustments to strategies.
  • Ensuring consistent brand messaging and execution across all consumer touchpoints.
  • Leading cross-functional teams to align on brand objectives and drive effective implementation of marketing plans.
  • Identifying and evaluating new business opportunities to expand market reach and brand portfolio.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is highly preferred.
  • Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
  • Proven track record of successfully developing and executing marketing strategies that drive brand growth.
  • Strong understanding of consumer behavior, market dynamics, and marketing principles in the FMCG industry.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Proficiency in marketing analytics, P&L management, and budget control.
  • Exceptional communication, presentation, and interpersonal skills.
  • Experience in managing agency relationships and cross-functional teams.
  • Ability to thrive in a fast-paced, dynamic business environment.
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Brand Manager (FMCG)

New
208001 Kanpur, Uttar Pradesh ₹80000 Annually WhatJobs

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Job Description

full-time
A prominent FMCG company is seeking a dynamic and results-driven Brand Manager to join their marketing team in Kanpur. This role is pivotal in developing and executing comprehensive brand strategies to drive market share and profitability for key product lines. The ideal candidate will possess a deep understanding of the FMCG market, consumer behavior, and brand management principles. Responsibilities include conducting market research, analyzing competitor activities, developing marketing campaigns, managing brand budgets, and collaborating with cross-functional teams, including sales, product development, and advertising agencies. You will be responsible for brand positioning, communication strategies, and ensuring brand consistency across all touchpoints. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a minimum of 5 years of experience in brand management, preferably within the FMCG sector. Strong analytical skills, excellent communication and presentation abilities, and a creative mindset are essential. MBA or equivalent is a strong plus. This role requires active participation in team meetings and strategic planning sessions at the office. Our client is committed to fostering a collaborative and innovative work environment, encouraging professional growth and development. The opportunity to shape the future of well-known consumer brands is significant.Location: Kanpur, Uttar Pradesh, IN
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Senior Brand Manager

208001 Kanpur, Uttar Pradesh ₹1500000 Annually WhatJobs

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Job Description

full-time
Our client, a leading name in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Senior Brand Manager to join their esteemed team in Kanpur, Uttar Pradesh . This is a pivotal role responsible for driving brand growth, developing innovative marketing strategies, and ensuring the successful launch of new products. The ideal candidate will possess a deep understanding of consumer insights, market trends, and competitive landscapes within the FMCG industry. You will be instrumental in shaping the brand's identity, managing its positioning, and executing integrated marketing campaigns across various channels, including digital, traditional media, and point-of-sale.

Key Responsibilities:
  • Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
  • Conduct in-depth market research and consumer analysis to identify key growth drivers and unmet needs.
  • Oversee the creation and execution of marketing plans, advertising campaigns, and promotional activities.
  • Manage the brand's P&L, ensuring profitability and achieving sales targets.
  • Collaborate closely with cross-functional teams, including Sales, Product Development, R&D, and external agencies, to ensure seamless execution of brand initiatives.
  • Monitor brand performance metrics, analyze results, and provide regular reports to senior management.
  • Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.
  • Identify and develop new business opportunities and product innovations.
  • Ensure consistent brand messaging and visual identity across all touchpoints.
  • Manage relationships with key stakeholders, including distributors, retailers, and advertising partners.

Qualifications:
  • Master's degree in Business Administration, Marketing, or a related field.
  • Minimum of 7-10 years of progressive experience in brand management within the FMCG industry.
  • Proven track record of successfully launching and growing brands.
  • Strong analytical and strategic thinking skills with a data-driven approach.
  • Excellent communication, presentation, and interpersonal skills.
  • Demonstrated leadership abilities and experience managing teams.
  • Proficiency in marketing analytics tools and CRM software.
  • Adaptability and ability to thrive in a fast-paced, evolving market.
  • Familiarity with the local market dynamics in Uttar Pradesh and surrounding regions is a plus.

This is a fantastic opportunity for a seasoned marketer to make a significant impact on a well-established brand within a thriving organization. The role offers a competitive salary, comprehensive benefits, and opportunities for professional development.
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Brand Manager, FMCG

208001 Kanpur, Uttar Pradesh ₹70000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Job Title: Brand Manager, FMCG (Remote)

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-oriented Brand Manager to lead their product portfolios. This role is fully remote, offering the flexibility to work from any location. The ideal candidate will possess a deep understanding of the FMCG market, a strategic mindset for brand building, and a proven ability to drive growth through marketing initiatives. You will be responsible for developing and executing brand strategies, managing marketing campaigns, analyzing market trends, and ensuring consistent brand messaging across all platforms.

Responsibilities:
  • Develop and implement comprehensive brand strategies to drive market share and revenue growth for assigned product lines.
  • Conduct market research, competitive analysis, and consumer insights to identify opportunities and threats.
  • Plan and execute integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
  • Manage the brand budget, ensuring optimal allocation of resources for marketing activities.
  • Collaborate with cross-functional teams, including sales, product development, and creative agencies, to ensure cohesive brand execution.
  • Monitor brand performance, track key metrics (e.g., sales, market share, brand awareness), and report on results.
  • Develop and manage product launches, ensuring successful market entry and adoption.
  • Oversee packaging design, pricing strategies, and distribution plans for assigned brands.
  • Build strong relationships with key stakeholders, including agencies and retail partners.
  • Stay abreast of industry trends and consumer behavior to adapt brand strategies effectively.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
  • Minimum of 5 years of experience in brand management or marketing, preferably within the FMCG sector.
  • Proven track record of successful brand development and campaign management.
  • Strong understanding of marketing principles, consumer behavior, and market research techniques.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Proficiency in digital marketing tools and social media platforms.
  • Exceptional communication, presentation, and interpersonal skills.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Creative and innovative approach to marketing challenges.
  • Experience with data analysis and reporting tools.

This remote position offers a competitive salary, comprehensive benefits, and the chance to shape the future of prominent FMCG brands.
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Brand Manager - FMCG

208002 Kanpur, Uttar Pradesh ₹1000000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Brand Manager for their operations in Kanpur, Uttar Pradesh, IN . This on-site role is responsible for developing and executing brand strategies to drive growth, market share, and profitability for assigned product lines. You will manage all aspects of brand planning, including market research, product development, marketing campaigns, and financial oversight. The ideal candidate possesses a strong understanding of the FMCG market, proven brand management experience, and excellent analytical and creative skills. This position requires a strategic thinker with a passion for consumer insights and a track record of successful brand launches and management. You will work closely with cross-functional teams, including sales, R&D, and supply chain, to ensure cohesive brand execution across all touchpoints.

Responsibilities:
  • Develop and implement comprehensive brand strategies and annual marketing plans.
  • Conduct market research, consumer analysis, and competitive benchmarking to identify opportunities and threats.
  • Oversee product innovation, development, and launch activities.
  • Manage marketing campaigns across various channels, including digital, ATL, and BTL.
  • Monitor brand performance, sales data, and market trends, providing insights and recommendations.
  • Manage brand budgets and ensure profitable growth of assigned product categories.
  • Collaborate with sales teams to ensure effective in-market execution of brand plans.
  • Work with agencies and external partners for creative development, media planning, and execution.
  • Ensure consistent brand messaging and positioning across all communications.
  • Analyze the effectiveness of marketing initiatives and optimize strategies accordingly.
Qualifications:
  • Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is highly preferred.
  • Minimum of 5 years of experience in brand management or product marketing, preferably within the FMCG industry.
  • Proven track record of successful brand strategy development and execution.
  • Strong understanding of consumer behavior, market dynamics, and marketing principles.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Proficiency in market research tools and data analysis.
  • Exceptional communication, presentation, and project management skills.
  • Creative thinking and ability to drive innovation.
  • Experience with digital marketing and social media platforms is a plus.
This role offers an exciting opportunity to lead and shape the future of popular consumer brands, driving significant market impact.
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Brand Manager - FMCG

208001 Kanpur, Uttar Pradesh ₹1000000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
We are seeking a highly motivated and experienced Brand Manager to join our client's team. This is a fully remote position, offering a unique opportunity to shape brand strategy and drive market growth within the Fast-Moving Consumer Goods (FMCG) sector. The ideal candidate will possess a strong understanding of consumer insights, market trends, and brand building. You will be responsible for developing and executing brand plans, managing marketing campaigns, and ensuring brand consistency across all touchpoints. Our client is a leader in the FMCG industry, known for its innovative products and commitment to quality.

Key Responsibilities:
  • Develop and implement comprehensive brand strategies to achieve business objectives.
  • Conduct market research and analyze consumer insights to identify opportunities for brand growth.
  • Develop and manage annual marketing plans and budgets for assigned brands.
  • Oversee the execution of marketing campaigns across various channels, including digital, ATL, and BTL.
  • Collaborate with internal teams (sales, product development, R&D) and external agencies to ensure successful brand implementation.
  • Monitor brand performance, sales, market share, and competitor activities.
  • Develop and maintain brand guidelines to ensure consistency in all communications and visual representation.
  • Identify new product development opportunities and contribute to the innovation pipeline.
  • Manage relationships with advertising agencies, media partners, and other vendors.
  • Analyze the effectiveness of marketing initiatives and make data-driven recommendations for improvement.
  • Build strong relationships with the sales team to ensure effective brand execution at the retail level.
  • Contribute to the development of packaging and product positioning.
  • Present brand strategies and performance updates to senior management.
  • Stay abreast of industry trends, consumer behavior, and competitive landscape in the FMCG sector.
  • Foster a passion for the brand within the organization.

Qualifications:
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • Minimum of 5-7 years of experience in brand management, preferably within the FMCG sector.
  • Proven track record of successfully developing and launching brands and marketing campaigns.
  • Strong understanding of consumer insights, market analysis, and brand positioning.
  • Excellent analytical and strategic thinking skills.
  • Proficiency in digital marketing, social media strategy, and traditional advertising channels.
  • Exceptional communication, presentation, and interpersonal skills.
  • Ability to manage multiple projects simultaneously and work effectively in a remote environment.
  • Experience with budget management and performance tracking.
  • Creativity and passion for building strong consumer brands.
Join our client's forward-thinking team and play a pivotal role in driving the success of their brands in the dynamic FMCG market.
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FMCG Brand Manager

208001 Kanpur, Uttar Pradesh ₹90000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client, a leading player in the FMCG sector, is seeking a dynamic and results-oriented FMCG Brand Manager to join their marketing team. This is a fully remote position, offering an excellent opportunity to drive brand strategy and execution from the comfort of your home. The ideal candidate will possess a deep understanding of the FMCG market, consumer insights, and brand building principles. You will be responsible for developing and implementing comprehensive brand plans, managing marketing campaigns, and driving product innovation. This role requires strong analytical skills, creativity, and the ability to collaborate effectively with cross-functional teams, including sales, R&D, and supply chain. You will monitor market trends, competitor activities, and consumer feedback to identify growth opportunities and challenges. The ability to craft compelling brand narratives and execute integrated marketing strategies across various channels, including digital and traditional media, is essential. We are looking for a passionate marketer with a proven track record of successfully launching and managing FMCG brands. If you are an innovative thinker with excellent project management skills and a desire to shape the future of well-known consumer brands, we encourage you to apply. This role offers a unique chance to contribute to significant brand growth and make a tangible impact in the fast-paced FMCG industry. You will have the autonomy to lead brand initiatives and the support of a dedicated team to achieve ambitious goals.

Key Responsibilities:
  • Develop and execute annual brand plans, including marketing strategies, campaigns, and promotions.
  • Conduct market research and analyze consumer insights to identify growth opportunities.
  • Manage the brand's P&L, ensuring profitable growth and market share expansion.
  • Collaborate with product development teams on new product launches and line extensions.
  • Oversee advertising, digital marketing, social media, and public relations activities.
  • Manage relationships with external agencies, including advertising and media agencies.
  • Monitor brand performance, analyze key metrics, and provide regular reports to management.
  • Ensure brand consistency across all touchpoints and communications.
  • Identify and address competitive threats and market challenges.
  • Contribute to the overall marketing strategy of the company.
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