156 Brand Manager jobs in Kanpur
Brand Manager
Posted today
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Job Description
Key Responsibilities:
- Develop and implement comprehensive brand strategies that align with company objectives and market opportunities.
- Conduct market research, consumer analysis, and competitive landscape assessments to identify growth drivers and potential threats.
- Translate consumer insights into actionable brand plans and marketing initiatives.
- Manage the end-to-end execution of marketing campaigns, including advertising, promotions, digital marketing, and public relations.
- Oversee brand budget and ensure optimal allocation of resources for maximum ROI.
- Collaborate closely with internal teams such as sales, product development, and creative agencies to ensure cohesive brand execution.
- Monitor brand performance metrics, analyze results, and make data-driven recommendations for optimization.
- Ensure brand consistency and adherence to brand guidelines across all marketing materials and communication channels.
- Lead and mentor a team of marketing professionals, fostering a culture of innovation and high performance.
- Develop and maintain strong relationships with key stakeholders, including agencies and partners.
Qualifications:
- MBA in Marketing or a related field from a premier institution.
- 7-10 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully developing and launching brands, and driving market share growth.
- Strong understanding of consumer behavior, market dynamics, and marketing principles.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Demonstrated ability in developing integrated marketing campaigns and managing budgets.
- Exceptional leadership, communication, and interpersonal skills.
- Experience working with cross-functional teams and external agencies.
- Proficiency in market research tools and data analysis.
- A passion for building and nurturing strong consumer brands.
This is an exceptional opportunity for a seasoned brand professional to take on a leadership role and significantly influence the success of prominent brands in the FMCG space within **Kanpur, Uttar Pradesh**.
Brand Manager
Posted 5 days ago
Job Viewed
Job Description
Brand Manager
Posted 5 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement integrated brand strategies.
- Conduct market research and analyze consumer behavior.
- Manage brand P&L and ensure profitability.
- Lead new product development and launch initiatives.
- Oversee advertising, promotion, and media planning.
- Monitor brand performance and market trends.
- Collaborate with sales, R&D, and supply chain teams.
- Manage agency relationships and budgets.
- Ensure consistent brand messaging across all touchpoints.
Qualifications:
- MBA in Marketing or a related field.
- 5-7 years of experience in brand management within the FMCG industry.
- Proven success in developing and executing brand strategies.
- Strong understanding of market research, consumer insights, and marketing analytics.
- Excellent project management and communication skills.
- Experience with P&L management and budget control.
- Creative thinking and strategic planning abilities.
- Proficiency in MS Office Suite.
Brand Manager - FMCG
Posted today
Job Viewed
Job Description
- Developing and implementing integrated marketing strategies to build brand equity and drive sales for assigned FMCG products.
- Managing the brand's P&L, including budgeting, forecasting, and expense management.
- Conducting market analysis, consumer research, and competitive landscape assessments to identify opportunities and challenges.
- Developing and overseeing brand communication campaigns across various channels, including advertising, digital marketing, social media, and PR.
- Collaborating with product development teams on new product launches and line extensions.
- Managing relationships with advertising agencies, media partners, and other external stakeholders.
- Monitoring brand performance and key performance indicators (KPIs), making data-driven adjustments to strategies.
- Ensuring consistent brand messaging and execution across all consumer touchpoints.
- Leading cross-functional teams to align on brand objectives and drive effective implementation of marketing plans.
- Identifying and evaluating new business opportunities to expand market reach and brand portfolio.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is highly preferred.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully developing and executing marketing strategies that drive brand growth.
- Strong understanding of consumer behavior, market dynamics, and marketing principles in the FMCG industry.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in marketing analytics, P&L management, and budget control.
- Exceptional communication, presentation, and interpersonal skills.
- Experience in managing agency relationships and cross-functional teams.
- Ability to thrive in a fast-paced, dynamic business environment.
Brand Manager (FMCG)
Posted today
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Job Description
Senior Brand Manager
Posted today
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
- Conduct in-depth market research and consumer analysis to identify key growth drivers and unmet needs.
- Oversee the creation and execution of marketing plans, advertising campaigns, and promotional activities.
- Manage the brand's P&L, ensuring profitability and achieving sales targets.
- Collaborate closely with cross-functional teams, including Sales, Product Development, R&D, and external agencies, to ensure seamless execution of brand initiatives.
- Monitor brand performance metrics, analyze results, and provide regular reports to senior management.
- Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.
- Identify and develop new business opportunities and product innovations.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Manage relationships with key stakeholders, including distributors, retailers, and advertising partners.
Qualifications:
- Master's degree in Business Administration, Marketing, or a related field.
- Minimum of 7-10 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing brands.
- Strong analytical and strategic thinking skills with a data-driven approach.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated leadership abilities and experience managing teams.
- Proficiency in marketing analytics tools and CRM software.
- Adaptability and ability to thrive in a fast-paced, evolving market.
- Familiarity with the local market dynamics in Uttar Pradesh and surrounding regions is a plus.
This is a fantastic opportunity for a seasoned marketer to make a significant impact on a well-established brand within a thriving organization. The role offers a competitive salary, comprehensive benefits, and opportunities for professional development.
Brand Manager, FMCG
Posted 3 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-oriented Brand Manager to lead their product portfolios. This role is fully remote, offering the flexibility to work from any location. The ideal candidate will possess a deep understanding of the FMCG market, a strategic mindset for brand building, and a proven ability to drive growth through marketing initiatives. You will be responsible for developing and executing brand strategies, managing marketing campaigns, analyzing market trends, and ensuring consistent brand messaging across all platforms.
Responsibilities:
- Develop and implement comprehensive brand strategies to drive market share and revenue growth for assigned product lines.
- Conduct market research, competitive analysis, and consumer insights to identify opportunities and threats.
- Plan and execute integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
- Manage the brand budget, ensuring optimal allocation of resources for marketing activities.
- Collaborate with cross-functional teams, including sales, product development, and creative agencies, to ensure cohesive brand execution.
- Monitor brand performance, track key metrics (e.g., sales, market share, brand awareness), and report on results.
- Develop and manage product launches, ensuring successful market entry and adoption.
- Oversee packaging design, pricing strategies, and distribution plans for assigned brands.
- Build strong relationships with key stakeholders, including agencies and retail partners.
- Stay abreast of industry trends and consumer behavior to adapt brand strategies effectively.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 5 years of experience in brand management or marketing, preferably within the FMCG sector.
- Proven track record of successful brand development and campaign management.
- Strong understanding of marketing principles, consumer behavior, and market research techniques.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing tools and social media platforms.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Creative and innovative approach to marketing challenges.
- Experience with data analysis and reporting tools.
This remote position offers a competitive salary, comprehensive benefits, and the chance to shape the future of prominent FMCG brands.
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Brand Manager - FMCG
Posted 5 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive brand strategies and annual marketing plans.
- Conduct market research, consumer analysis, and competitive benchmarking to identify opportunities and threats.
- Oversee product innovation, development, and launch activities.
- Manage marketing campaigns across various channels, including digital, ATL, and BTL.
- Monitor brand performance, sales data, and market trends, providing insights and recommendations.
- Manage brand budgets and ensure profitable growth of assigned product categories.
- Collaborate with sales teams to ensure effective in-market execution of brand plans.
- Work with agencies and external partners for creative development, media planning, and execution.
- Ensure consistent brand messaging and positioning across all communications.
- Analyze the effectiveness of marketing initiatives and optimize strategies accordingly.
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is highly preferred.
- Minimum of 5 years of experience in brand management or product marketing, preferably within the FMCG industry.
- Proven track record of successful brand strategy development and execution.
- Strong understanding of consumer behavior, market dynamics, and marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research tools and data analysis.
- Exceptional communication, presentation, and project management skills.
- Creative thinking and ability to drive innovation.
- Experience with digital marketing and social media platforms is a plus.
Brand Manager - FMCG
Posted 5 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement comprehensive brand strategies to achieve business objectives.
- Conduct market research and analyze consumer insights to identify opportunities for brand growth.
- Develop and manage annual marketing plans and budgets for assigned brands.
- Oversee the execution of marketing campaigns across various channels, including digital, ATL, and BTL.
- Collaborate with internal teams (sales, product development, R&D) and external agencies to ensure successful brand implementation.
- Monitor brand performance, sales, market share, and competitor activities.
- Develop and maintain brand guidelines to ensure consistency in all communications and visual representation.
- Identify new product development opportunities and contribute to the innovation pipeline.
- Manage relationships with advertising agencies, media partners, and other vendors.
- Analyze the effectiveness of marketing initiatives and make data-driven recommendations for improvement.
- Build strong relationships with the sales team to ensure effective brand execution at the retail level.
- Contribute to the development of packaging and product positioning.
- Present brand strategies and performance updates to senior management.
- Stay abreast of industry trends, consumer behavior, and competitive landscape in the FMCG sector.
- Foster a passion for the brand within the organization.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully developing and launching brands and marketing campaigns.
- Strong understanding of consumer insights, market analysis, and brand positioning.
- Excellent analytical and strategic thinking skills.
- Proficiency in digital marketing, social media strategy, and traditional advertising channels.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously and work effectively in a remote environment.
- Experience with budget management and performance tracking.
- Creativity and passion for building strong consumer brands.
FMCG Brand Manager
Posted 5 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute annual brand plans, including marketing strategies, campaigns, and promotions.
- Conduct market research and analyze consumer insights to identify growth opportunities.
- Manage the brand's P&L, ensuring profitable growth and market share expansion.
- Collaborate with product development teams on new product launches and line extensions.
- Oversee advertising, digital marketing, social media, and public relations activities.
- Manage relationships with external agencies, including advertising and media agencies.
- Monitor brand performance, analyze key metrics, and provide regular reports to management.
- Ensure brand consistency across all touchpoints and communications.
- Identify and address competitive threats and market challenges.
- Contribute to the overall marketing strategy of the company.