109 Brand Manager jobs in Kanpur

• Develop and execute integrated brand marketing strategies.
• Conduct market research and analyze consumer insights to identify trends and opportunities.
• Manage the annual marketing budget and ensure optimal allocation of resources.
• Oversee the creation and execution of advertising and promotional campaigns.
• Collaborate with product development teams on new product launches and brand extensions.
• Monitor brand performance metrics and provide regular reports to senior management.
• Manage relationships with advertising agencies, media partners, and other external vendors.
• Ensure consistent brand messaging and visual identity across all touchpoints.
• Identify and evaluate potential strategic partnerships and collaborations.
• Drive brand growth and market share in assigned categories.

• Master's degree in Marketing, Business Administration, or a related field.
• 5+ years of progressive experience in brand management, preferably within the FMCG industry.
• Demonstrated success in developing and executing effective marketing campaigns.
• Strong understanding of consumer behavior, market dynamics, and competitive landscapes.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in market research methodologies and data analysis tools.
• Exceptional communication, presentation, and interpersonal skills.
• Proven ability to manage budgets and project timelines effectively.
• Experience with digital marketing and social media strategies is a plus.
• Ability to work collaboratively in a fast-paced environment.

• Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
• Conduct market research and consumer analysis to identify trends, opportunities, and challenges.
• Manage the brand's marketing budget and ensure efficient allocation of resources.
• Oversee the development and execution of integrated marketing campaigns across various channels (digital, traditional, in-store).
• Collaborate with internal teams (sales, product development, R&D) and external agencies to ensure brand consistency and effective execution.
• Monitor brand performance, market share, and competitive landscape, providing regular reports and insights.
• Manage product portfolio, including new product development and lifecycle management.
• Build strong relationships with key stakeholders, including retailers and distributors.
• Ensure the brand communicates effectively with its target audience through compelling messaging and creative content.
• Drive innovation and identify new avenues for brand growth.
• Lead and inspire cross-functional teams to achieve brand objectives.

• Master's degree in Business Administration (MBA) with a specialization in Marketing, or equivalent qualification.
• Minimum of 5-7 years of experience in brand management within the FMCG industry.
• Proven experience in developing and executing successful marketing strategies.
• Strong understanding of consumer behavior, market dynamics, and competitive analysis.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in data analysis and interpretation to derive actionable insights.
• Strong leadership, communication, and interpersonal skills.
• Experience managing marketing budgets and working with advertising agencies.
• Demonstrated ability to manage multiple projects simultaneously and work under pressure.
• Creativity and a passion for building strong brands.

• Develop and implement annual brand plans, including marketing objectives, strategies, and budgets.
• Conduct market research and competitor analysis to identify market opportunities and threats.
• Oversee the creation and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
• Manage product life cycles, from concept development and launch to growth and decline phases.
• Collaborate with sales teams to ensure effective distribution and in-store execution of brand strategies.
• Monitor brand performance metrics (sales, market share, brand health) and provide regular reports with actionable insights.
• Manage agency relationships (advertising, PR, digital) to ensure high-quality campaign execution.
• Ensure brand consistency across all touchpoints and communications.
• Identify and capitalize on consumer trends and insights to drive product innovation and marketing initiatives.
• Manage the marketing budget effectively, ensuring optimal ROI.

• Master's degree in Marketing, Business Administration, or a related field.
• Proven experience (minimum 4-6 years) as a Brand Manager or in a similar marketing role within the FMCG industry.
• Demonstrated success in developing and launching successful marketing campaigns.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in marketing analytics tools and software.
• Creative thinking and a passion for branding.
• Ability to lead and inspire cross-functional teams.
• Experience with product development and innovation is highly desirable.

Company Description

OneHouse Business Solutions provides exclusive service sector business consultation for growing markets, particularly focusing on the Indian market's transformational approach. Our quick turnaround time of 24 hours ensures that we can work closely with clients to empower organizations to achieve sustainable growth, build competitive advantages, and drive positive societal impact. Our diverse and passionate teams are dedicated to promoting entrepreneurship and nurturing the growth of SMEs and corporates by delivering integrated solutions through advanced management consulting, technology, design, and digital ventures.

Role Description

This is a full-time, on-site role for an Associate Brand Manager located in Kanpur. The Associate Brand Manager will be responsible for developing brand strategies, managing brand campaigns, analyzing market trends, and collaborating with various teams to ensure brand consistency and growth. The role includes daily tasks such as market research, competitor analysis, content creation, and working closely with the marketing and design teams to implement and monitor branding initiatives effectively.

Qualifications

• Experience in Brand Strategy, Market Research, and Competitor Analysis
• Skills in Content Creation, Campaign Management, and Digital Marketing
• Strong Analytical and Problem-Solving Abilities
• Excellent written and verbal communication skills
• Ability to work effectively in a team and collaborate with various departments
• Bachelor's degree in Marketing, Business Administration, or a related field
• Prior experience in brand management, preferably in a consulting or marketing firm

• Develop and implement comprehensive brand strategies and marketing plans.
• Conduct market research, consumer insights analysis, and competitive landscape assessment.
• Manage brand positioning, messaging, and value proposition.
• Lead new product development and launch initiatives from a marketing perspective.
• Oversee the creation and execution of advertising, promotional, and digital marketing campaigns.
• Manage brand budgets, track marketing ROI, and ensure efficient resource allocation.
• Collaborate with sales, product development, and external agencies.
• Monitor brand performance, market share, and consumer sentiment.
• Ensure consistent brand execution across all touchpoints.
• Stay up-to-date with industry trends and best practices in FMCG marketing.

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
• Proven track record of successful brand development and growth strategies.
• Strong understanding of marketing principles, consumer behavior, and market dynamics.
• Experience with digital marketing, social media, and e-commerce strategies.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Outstanding communication, presentation, and interpersonal skills.
• Proven ability to lead cross-functional teams and manage projects effectively in a remote setting.

• Develop and execute comprehensive brand strategies to achieve business objectives and market share growth.
• Conduct market research and consumer insights analysis to identify opportunities and trends.
• Manage the product portfolio, including product innovation, line extensions, and packaging design.
• Develop and oversee the execution of integrated marketing communication plans across various channels (digital, social media, traditional advertising, PR).
• Set and manage brand budgets, ensuring optimal allocation of resources and ROI.
• Monitor brand performance, sales data, and competitor activities, providing regular reports and recommendations.
• Collaborate with cross-functional teams, including sales, R&D, supply chain, and agencies, to ensure brand consistency and execution excellence.
• Build and maintain strong relationships with key stakeholders, including media partners and influencers.
• Lead the development of compelling brand messaging and creative assets.
• Stay abreast of industry developments, emerging technologies, and best practices in brand management and marketing.
• Drive product launches and promotional activities to maximize market impact.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 5-7 years of progressive experience in brand management within the FMCG industry.
• Proven track record of successfully developing and launching brands and products.
• Strong understanding of marketing principles, consumer psychology, and market dynamics.
• Experience with digital marketing, social media strategy, and content creation.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously and work effectively under pressure.
• Proficiency in market research tools and data analysis.
• Demonstrated leadership capabilities and experience working with cross-functional teams.
• Adaptable and thrives in a remote work environment.