136 Brand Manager jobs in Kanpur
Brand Manager
208001 Kanpur, Uttar Pradesh
₹70000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a fast-growing player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and results-driven Brand Manager to spearhead brand strategies in Kanpur, Uttar Pradesh . This is a critical role responsible for developing and executing comprehensive marketing plans to enhance brand visibility, market share, and consumer engagement for our diverse product portfolio. The successful candidate will be a strategic thinker with a deep understanding of consumer behavior and market dynamics within the FMCG landscape. They will lead cross-functional teams to ensure consistent brand messaging and successful product launches.
Key Responsibilities:
Key Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and budgets.
- Conduct market research and competitor analysis to identify market opportunities and threats.
- Oversee the creation and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
- Manage product life cycles, from concept development and launch to growth and decline phases.
- Collaborate with sales teams to ensure effective distribution and in-store execution of brand strategies.
- Monitor brand performance metrics (sales, market share, brand health) and provide regular reports with actionable insights.
- Manage agency relationships (advertising, PR, digital) to ensure high-quality campaign execution.
- Ensure brand consistency across all touchpoints and communications.
- Identify and capitalize on consumer trends and insights to drive product innovation and marketing initiatives.
- Manage the marketing budget effectively, ensuring optimal ROI.
- Master's degree in Marketing, Business Administration, or a related field.
- Proven experience (minimum 4-6 years) as a Brand Manager or in a similar marketing role within the FMCG industry.
- Demonstrated success in developing and launching successful marketing campaigns.
- Strong analytical skills with the ability to interpret market data and consumer insights.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in marketing analytics tools and software.
- Creative thinking and a passion for branding.
- Ability to lead and inspire cross-functional teams.
- Experience with product development and innovation is highly desirable.
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0
Brand Manager
208001 Kanpur, Uttar Pradesh
₹90000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client is looking for an innovative and driven Brand Manager to lead brand strategy and execution for their growing portfolio in Kanpur, Uttar Pradesh, IN . This role is crucial for driving brand awareness, market share, and consumer engagement within the fast-moving consumer goods (FMCG) sector. You will be responsible for developing and implementing integrated marketing campaigns, managing the brand's public image, and ensuring consistent brand messaging across all channels.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive brand strategies and marketing plans.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Manage the brand's P&L and ensure profitable growth.
- Oversee the development and execution of advertising, promotions, and public relations campaigns.
- Collaborate with sales, product development, and R&D teams to align brand initiatives with business objectives.
- Monitor brand performance metrics and make data-driven recommendations for improvement.
- Ensure consistent brand voice, messaging, and visual identity across all consumer touchpoints.
- Manage external agencies (advertising, PR, digital) effectively.
- Identify and develop new product opportunities that align with brand positioning.
- Build strong relationships with key stakeholders, including retailers and consumers.
- Lead cross-functional teams to achieve brand goals.
Qualifications:
- MBA or equivalent degree in Marketing, Business Administration, or a related field.
- 5-7 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of successful brand strategy development and execution.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and leadership abilities.
- Experience in managing budgets and P&Ls.
- Proficiency in market research tools and data analysis.
- Ability to work effectively in a dynamic and fast-paced environment.
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1
Brand Manager, FMCG
208001 Kanpur, Uttar Pradesh
₹65000 Monthly
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Brand Manager to lead strategic brand initiatives in Kanpur, Uttar Pradesh, IN . This is an on-site position that requires a hands-on approach to developing and executing comprehensive brand strategies that drive market share and consumer engagement. You will be responsible for overseeing all aspects of brand management, including market research, product positioning, advertising campaigns, promotional activities, and sales forecasting. Your key duties will involve analyzing market trends, identifying consumer insights, and developing innovative marketing plans to enhance brand visibility and appeal. You will collaborate closely with cross-functional teams, including sales, product development, and supply chain, to ensure seamless execution of brand strategies. Budget management and performance tracking against key brand metrics will be a critical part of your remit. The ideal candidate will possess a strong understanding of the FMCG landscape, consumer behavior, and competitive dynamics. Excellent analytical, strategic thinking, and project management skills are essential. You should be adept at developing compelling brand narratives and executing integrated marketing campaigns across various channels. Strong communication and interpersonal skills are required to effectively lead teams and influence stakeholders. A bachelor's or master's degree in Marketing, Business Administration, or a related field, coupled with significant experience in brand management within the FMCG industry, is required. Proven success in launching new products or revitalizing existing brands is highly desirable. This is an exciting opportunity for a motivated marketing professional to take ownership of key brands and contribute significantly to the growth and success of a prominent FMCG company.
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2
Brand Manager - CPG
208001 Kanpur, Uttar Pradesh
₹75000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is seeking an innovative and results-driven Brand Manager to join their dynamic FMCG team in Kanpur, Uttar Pradesh, IN . This role requires a strategic thinker with a deep understanding of consumer markets, product development, and marketing strategies within the fast-moving consumer goods sector. You will be responsible for developing and executing brand plans that drive market share, enhance brand equity, and achieve business objectives. The position offers a hybrid work model, blending office collaboration with remote flexibility.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies, including positioning, messaging, and go-to-market plans.
- Conduct market research and consumer analysis to identify insights and opportunities.
- Manage the product lifecycle, from concept development to launch and post-launch evaluation.
- Oversee the development and execution of integrated marketing campaigns across various channels (advertising, digital, social media, trade marketing).
- Collaborate with cross-functional teams, including R&D, sales, supply chain, and finance, to ensure successful brand execution.
- Monitor brand performance, market trends, and competitor activities, adjusting strategies as needed.
- Manage the brand's P&L and budget, ensuring profitable growth.
- Develop strong relationships with external agencies (advertising, media, research).
- Lead the creation of compelling marketing collateral and promotional materials.
- Ensure brand consistency across all touchpoints.
- Identify opportunities for product innovation and portfolio expansion.
- Present brand plans and performance updates to senior management.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 4 years of experience in brand management or product marketing within the FMCG sector.
- Proven track record of developing and launching successful brands and marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and competitive landscapes.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research methodologies and data analysis.
- Strong project management and organizational abilities.
- Exceptional communication, presentation, and interpersonal skills.
- Experience working in a hybrid team environment.
- Creativity and a passion for building impactful brands.
- Proficiency in MS Office Suite, particularly Excel and PowerPoint.
This advertiser has chosen not to accept applicants from your region.
3
Senior Brand Manager
208001 Kanpur, Uttar Pradesh
₹95000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client is looking for a dynamic and strategic Senior Brand Manager to lead brand initiatives and drive market growth for their exciting portfolio of Fast-Moving Consumer Goods (FMCG) products. This is a fully remote position, offering the opportunity to shape brand strategies, develop impactful marketing campaigns, and manage the brand lifecycle from conception to execution. The ideal candidate will have a deep understanding of consumer behavior, market trends, and a proven track record of successful brand management within the FMCG sector.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive brand strategies to enhance brand awareness, equity, and market share.
- Conduct market research and competitive analysis to identify consumer insights and market opportunities.
- Develop and manage integrated marketing plans across various channels, including digital, social media, advertising, and point-of-sale.
- Oversee the creation of compelling marketing collateral and advertising campaigns.
- Manage brand budgets effectively, ensuring optimal return on investment (ROI).
- Collaborate closely with sales, product development, and supply chain teams to ensure brand consistency and successful product launches.
- Monitor brand performance metrics and key performance indicators (KPIs), making data-driven recommendations for improvement.
- Lead and mentor junior marketing team members, fostering a collaborative and results-oriented environment.
- Stay abreast of the latest trends in marketing, consumer behavior, and the FMCG industry.
- Manage relationships with external agencies and partners.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 6 years of experience in brand management, preferably within the FMCG sector.
- Proven success in developing and executing effective brand strategies and marketing campaigns.
- Strong understanding of consumer insights, market research, and segmentation.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing, social media marketing, and traditional advertising channels.
- Exceptional communication, presentation, and interpersonal skills.
- Experience in managing budgets and demonstrating ROI.
- Ability to work independently and lead projects in a remote setting.
- Strong leadership and team collaboration skills.
- Creative and innovative mindset.
This advertiser has chosen not to accept applicants from your region.
4
Brand Manager - FMCG
208001 Kanpur, Uttar Pradesh
₹800000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a strategic and innovative Brand Manager to join their marketing team in Kanpur, Uttar Pradesh . This role operates on a hybrid model, combining essential in-office collaboration with the flexibility of remote work.
As a Brand Manager, you will be responsible for developing and executing comprehensive brand strategies to enhance market share, consumer engagement, and profitability. You will manage all aspects of the brand lifecycle, from market research and product development to campaign execution and performance analysis. This role requires a deep understanding of consumer behavior, market dynamics, and a passion for building strong, resonant brands within the competitive FMCG landscape.
Key Responsibilities:
As a Brand Manager, you will be responsible for developing and executing comprehensive brand strategies to enhance market share, consumer engagement, and profitability. You will manage all aspects of the brand lifecycle, from market research and product development to campaign execution and performance analysis. This role requires a deep understanding of consumer behavior, market dynamics, and a passion for building strong, resonant brands within the competitive FMCG landscape.
Key Responsibilities:
- Develop and implement annual marketing plans and strategies for assigned brands, aligning with overall company objectives.
- Conduct market research, competitor analysis, and consumer insights to identify new opportunities and market trends.
- Manage product portfolio, including new product development, line extensions, and packaging innovation.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, traditional, in-store).
- Manage brand budgets, ensuring optimal allocation of resources and tracking ROI.
- Collaborate with sales, R&D, supply chain, and external agencies to ensure seamless execution of brand strategies.
- Monitor brand performance, analyzing sales data, market share, and consumer feedback to make informed decisions.
- Develop strong relationships with key stakeholders, including retailers and distributors.
- Ensure brand consistency in messaging, visual identity, and consumer communication.
- Mentor and guide junior marketing team members.
- Stay ahead of industry trends and emerging consumer preferences within the FMCG sector.
- MBA in Marketing or a related field from a reputed institution.
- Minimum of 6 years of progressive experience in brand management, specifically within the FMCG industry.
- Proven track record of successfully launching and growing brands in competitive markets.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Experience with market research methodologies and data analysis tools.
- Excellent strategic thinking, planning, and execution capabilities.
- Proficiency in digital marketing strategies and social media platforms.
- Outstanding communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously and thrive in a fast-paced environment.
- Demonstrated leadership potential and experience working collaboratively with cross-functional teams.
This advertiser has chosen not to accept applicants from your region.
5
Brand Manager - FMCG
208001 Kanpur, Uttar Pradesh
₹80000 Annually
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to join their fully remote team. This exciting opportunity is based out of Kanpur, Uttar Pradesh but operates entirely online, offering unparalleled flexibility. The Brand Manager will be responsible for developing and executing comprehensive brand strategies that enhance market share, consumer engagement, and brand equity. You will oversee all aspects of brand management, including market research, campaign development, product innovation, pricing strategies, and promotional activities. This role requires a deep understanding of consumer behavior, market dynamics, and digital marketing trends. Key responsibilities include analyzing sales data and market trends to identify opportunities and challenges, developing compelling marketing plans and communication strategies, and managing brand budgets effectively. You will collaborate closely with cross-functional teams, including sales, product development, and creative agencies, to ensure cohesive brand messaging and execution across all touchpoints. Success in this role hinges on your ability to translate consumer insights into actionable brand initiatives and to measure the effectiveness of marketing campaigns. The ideal candidate will possess a strong portfolio of successful brand management initiatives, a bachelor's or master's degree in marketing, business, or a related field, and at least 4-6 years of progressive experience in brand management, preferably within the FMCG industry. Proficiency in digital marketing platforms and analytics tools is essential for this remote-first position. If you are a strategic thinker with a creative flair and a passion for building strong consumer brands, we encourage you to apply for this fully remote role.
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6
FMCG Brand Manager
208001 Kanpur, Uttar Pradesh
₹1000000 Annually
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client is a leading player in the FMCG sector and is seeking an experienced and strategic FMCG Brand Manager to lead brand initiatives in Kanpur, Uttar Pradesh, IN . This pivotal role involves developing and executing comprehensive brand strategies to drive market share, consumer engagement, and profitability. The ideal candidate will possess a deep understanding of the FMCG market, consumer behavior, and brand management principles. You will be responsible for market analysis, identifying growth opportunities, developing marketing plans, and overseeing the implementation of promotional campaigns across various channels. This role requires strong analytical skills to monitor brand performance, track KPIs, and make data-driven decisions. Excellent communication, collaboration, and project management skills are essential to work effectively with cross-functional teams, including sales, R&D, and external agencies. This position offers a hybrid work model, blending in-office strategic planning and team collaboration with remote flexibility. You will be instrumental in shaping the brand's identity, ensuring its relevance and appeal to the target audience. If you are a passionate marketer with a proven track record in brand building within the FMCG industry, this is an exceptional career opportunity.
Responsibilities:
Responsibilities:
- Develop and implement innovative brand strategies to achieve business objectives.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Define brand positioning, messaging, and communication strategies.
- Manage the annual marketing budget and allocate resources effectively.
- Plan and execute integrated marketing campaigns across digital and traditional media.
- Collaborate with sales teams to ensure effective in-market execution of brand plans.
- Oversee product development and launch initiatives from a brand perspective.
- Monitor brand performance, analyze sales data, and report on KPIs.
- Manage relationships with advertising agencies and other external partners.
- Ensure brand consistency across all touchpoints.
- MBA or equivalent degree in Marketing or Business Administration.
- Minimum of 5-7 years of experience in brand management within the FMCG industry.
- Proven success in developing and executing impactful brand strategies.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research and data analysis tools.
- Strong project management and communication skills.
- Ability to work collaboratively in a hybrid environment.
This advertiser has chosen not to accept applicants from your region.
7
Brand Manager - FMCG
208001 Kanpur, Uttar Pradesh
₹110000 Annually
WhatJobs
Posted 10 days ago
Job Viewed
Job Description
Our client is actively seeking a dynamic and strategic Brand Manager with extensive experience in the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, offering a unique opportunity to drive brand growth and market presence from anywhere. As a Brand Manager, you will be responsible for developing and executing comprehensive brand strategies, managing product portfolios, and driving market share growth. Your role will involve conducting market analysis, identifying consumer insights, and developing innovative marketing campaigns across various channels. You will work closely with cross-functional teams, including sales, product development, and advertising agencies, to ensure brand consistency and achieve business objectives. The ideal candidate will possess a deep understanding of brand management principles, consumer behavior, and the FMCG landscape. Proven experience in product launches, promotional planning, and budget management is essential. We require a Master's degree in Business Administration, Marketing, or a related field, coupled with a minimum of 7 years of progressive experience in brand management within the FMCG industry. Strong analytical, strategic thinking, and leadership skills are mandatory. Excellent communication and presentation abilities are also critical for liaising with stakeholders and external partners. This is an exciting opportunity for a seasoned marketer to take ownership of key brands, leverage creative strategies, and thrive in a fully remote work environment. Join our innovative team and help us build powerful brands that resonate with consumers.
This advertiser has chosen not to accept applicants from your region.
8
Senior Brand Manager
208001 Kanpur, Uttar Pradesh
₹120000 Monthly
WhatJobs
Posted 10 days ago
Job Viewed
Job Description
Our client, a leading player in the FMCG sector, is seeking an accomplished Senior Brand Manager to spearhead brand strategy and execution. This hybrid role, based in the vibrant city of Kanpur, Uttar Pradesh, IN , offers a dynamic opportunity to influence the market presence and growth of key brands. You will be responsible for developing and implementing comprehensive brand plans, driving marketing initiatives, and ensuring consistent brand messaging across all channels. The ideal candidate will possess a deep understanding of consumer insights, market trends, and a proven track record in brand management within the FMCG industry. You will collaborate closely with cross-functional teams, including sales, product development, and advertising agencies, to achieve brand objectives and enhance market share.
Responsibilities:
Qualifications:
This is a pivotal role for an ambitious marketer looking to make a significant impact on established brands in Kanpur, Uttar Pradesh, IN .
Responsibilities:
- Develop and execute integrated brand strategies to achieve business objectives and market share targets.
- Conduct market research and consumer analysis to identify trends, opportunities, and competitive landscapes.
- Manage the annual marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Oversee the development and implementation of all marketing campaigns, including advertising, promotions, digital marketing, and PR.
- Collaborate with creative agencies to develop compelling brand communication materials.
- Work closely with the sales team to ensure effective product launches and in-market execution.
- Monitor brand performance, analyze key metrics, and provide regular reports to senior management.
- Identify opportunities for product innovation and line extensions.
- Ensure brand consistency across all touchpoints, from packaging to digital presence.
- Lead and mentor junior brand management team members.
- Manage relationships with external vendors and partners.
- Contribute to the overall business strategy by providing brand-centric insights.
- Analyze competitor activities and adapt strategies accordingly.
- Drive consumer engagement through social media and digital platforms.
Qualifications:
- Master's degree in Business Administration (MBA) or Marketing.
- Minimum of 5-7 years of progressive experience in brand management within the FMCG sector.
- Proven success in developing and executing effective brand strategies and marketing campaigns.
- Strong understanding of market research, consumer behavior, and marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing, social media management, and analytics tools.
- Exceptional communication, presentation, and interpersonal skills.
- Experience in managing budgets and P&L responsibility is a plus.
- Ability to work collaboratively with cross-functional teams and external partners.
- Creative thinker with a passion for building strong brands.
- Adaptable and able to thrive in a fast-paced environment.
This is a pivotal role for an ambitious marketer looking to make a significant impact on established brands in Kanpur, Uttar Pradesh, IN .
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