What Jobs are available for Branding in Mumbai?

• Develop and execute comprehensive communication strategies to enhance corporate brand reputation and visibility.
• Manage all aspects of public relations, including media outreach, press release development, and crisis communication.
• Oversee the creation of compelling content for various channels, including website, social media, internal communications, and marketing collateral.
• Build and maintain strong relationships with key media contacts, influencers, and industry stakeholders.
• Collaborate with marketing, product, and leadership teams to ensure cohesive brand messaging and campaign alignment.
• Develop and implement internal communication plans to engage employees and foster a strong company culture.
• Monitor media coverage and industry trends, providing insights and recommendations to leadership.
• Manage the corporate communications budget effectively and measure the impact of communication initiatives.
• Organize and manage corporate events, press conferences, and speaking engagements.
• Ensure brand consistency across all communication materials and platforms.

• Bachelor's or Master's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• Minimum of 6-8 years of experience in corporate communications, public relations, or brand management.
• Proven track record of developing and implementing successful communication strategies and campaigns.
• Excellent written and verbal communication skills, with a talent for crafting engaging narratives.
• Strong media relations experience and a well-established network of contacts.
• Proficiency in social media platforms and digital communication tools.
• Experience in crisis communications and reputation management.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Strong project management and organizational skills.
• A strategic thinker with a creative approach to problem-solving.

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Responsibilities

• Making & Executing the Digital Marketing Strategy for the Company and the Products
• Plan and execute digital marketing campaigns
• Monitor and analyze effectiveness of marketing content
• Develop and manage website content
• Drafting internal and corporate communications
• Posting articles and artworks on Social Media Channels and Websites
• Liasoning with 3rd party service providers / designer

Qualifications

• 5+ year of marketing experience
• Content creation skills
• Excellent communication and organizational skills
• Willingness to travel

LexiConn Content is a Mumbai-based content agency with over 14 years of experience creating targeted, high-quality content for businesses.

Our consultative approach to content ensures that we deeply understand our clients' brands, goals, and audiences. This allows us to create customized content that drives business outcomes.

Our team of subject matter experts, writers, designers, and marketers works closely with clients to develop content marketing plans and content assets that align with their business objectives.

Role Description

This is a full-time on-site role for a B2B Marketing Communications Specialist.

We are looking for a team member with a deep understanding of the B2B content space and familiarity with domains like financial services, technology, media, and other emerging segments.

Your role will be to create industry-specific and service-specific communications for these sectors. Hence, a solid understanding of these domains' marketing challenges and opportunities is required.

In this role, you will develop content for marketing communication formats, such as:

Please do not apply if you have not created content for some or most of these formats.

In this role, you will collaborate with business heads, creative agencies, graphic designers, and external partners to create engaging and informative content for various platforms and assist in developing and implementing marketing strategies.

Qualifications

• Conduct comprehensive market research and analysis to identify consumer needs, market trends, and competitive landscapes within the FMCG sector.
• Develop and articulate clear brand strategies and positioning for new and existing products.
• Lead the end-to-end process of new product development, from ideation and concept testing to product formulation, packaging design, and go-to-market strategy.
• Collaborate closely with R&D, Sales, Marketing, Operations, and Supply Chain teams to ensure successful product launches.
• Develop and manage integrated marketing plans, including advertising, promotions, digital marketing, and public relations.
• Monitor brand performance, sales data, and market share, making data-driven recommendations for optimization.
• Manage the marketing budget effectively to ensure maximum ROI.
• Build and maintain strong relationships with external agencies and partners.
• Present brand plans and performance reviews to senior management.
• Ensure brand consistency across all consumer touchpoints.

• MBA in Marketing or a related field, from a reputed institution.
• Minimum of 6 years of progressive experience in Brand Management within the FMCG industry.
• Proven track record of successfully launching and growing new consumer products.
• Strong understanding of market research methodologies, consumer insights, and data analysis.
• Excellent strategic thinking, planning, and execution skills.
• Exceptional communication, presentation, and interpersonal skills.
• Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
• Proficiency in financial analysis and budget management.
• Creative mindset with a strong commercial acumen.
• Experience with digital marketing and social media strategies for consumer brands is a plus.

Overview:

The role oversees the strategic development of the brand’s identity, voice, and global presence.

Combining brand management with high-level communications and PR strategy, the position ensures that the brand resonates with discerning audiences, maintains its prestige, and cultivates meaningful connections across luxury media, influencers, and cultural spheres. The position merges strategic branding with high-touch PR and storytelling, ensuring the brand remains timeless, prestigious, and culturally influential.

• Define and refine the brand’s core identity, values, and positioning within the luxury landscape.
• Translate the creative vision into long-term brand narratives and seasonal storytelling.
• Ensure a seamless connection between product and market relevance.

• Develop a consistent, elegant brand voice across all platforms and content, from campaigns to communication.
• Craft messaging frameworks for product launches, collaborations, and milestone brand moments.
• Ensure all communications reflect the brand’s tone: refined, aspirational, and globally resonant.

• Build and maintain relationships with top-tier fashion editors, stylists, journalists, and luxury media platforms.
• Oversee press releases, editorial placements, and interviews with the brand founder.
• Manage fashion week presence, look book distribution, and global PR outreach strategies.

• Cultivate relationships with high-impact personalities, cultural tastemakers, and luxury influencers.
• Oversee product seeding, red carpet placements, and exclusive gifting strategies.
• Ensure all partnerships align with the brand’s exclusivity and image.

• Conceptualize and execute press previews, trunk shows, brand dinners, and high-touch client events.
• Partner with global teams to deliver luxury experiences across flagship openings, pop-ups, and collaborations.
• Ensure all touchpoints—from invitation to execution—embody the brand’s elegance and storytelling.

• Position the brand’s leadership (e.g., Founder, Creative Director, CEO) as voices of authority in fashion, culture, and sustainability (if applicable).
• Develop narratives and responses for sensitive issues, maintaining the brand’s integrity and public trust.

• Work closely with product, marketing, digital, and retail teams to ensure brand integrity across all channels.
• Align internal teams around brand priorities, campaign rollouts, and press strategies.

• Monitor brand equity, media coverage, and campaign performance using qualitative and quantitative tools.
• Adapt strategies based on insights to strengthen resonance with global luxury audiences.

This role is key to shaping and communicating our brand’s legacy. We seek a visionary who can blend tradition with modern relevance, ensuring our voice remains timeless.

Please send your application to

What is the role?

We are looking for a brand strategy leader who will work closely with the senior leadership team to

establish and chart out the overall brand communication, content marketing strategy and its tactical execution adhering to marketing goals that result in driving brand awareness and profitable growth.

The incumbent will be a creative leader with deep consumer understanding and extensive experience in the product / service lifecycle management.

Key responsibilities:

 Develop brand strategy and define the company's annual marketing roadmap both online and

offline. Drive Share of voice with an aspiration to be a category leader.

Serve the role of brand custodian for all communications & content from tactical, internal,

external to social media by creating brand marketing playbook & guidelines.

nalyse performance and the ongoing trend of key content metrics, develop audience insights

and a deep understanding of the BFSI industry to build a content communication strategy across

marketing channels.

onduct content deep-dives and compile thoughtful post-mortem analyses to determine areas

for optimization and improvement.

onduct analysis of key business drivers, trends, and performance indicators in partnership with

creative and business teams.

rief external and in house creative teams on content requirements and ensure brand

guidelines are adhered to.

efine core TG, value proposition & elasticity’s around core benefits & create short, long term

brand content strategy.

 ate cadence for consumer research, competition research and brand tracking on core brand

attributes & full funnel criteria.

iaise with design and media agencies to share brief on the campaign; review execution to

ensure adherence to SLAs and monitor quality of execution

anage and control the brand portfolio budget.

reate monthly, quarterly and annual plans ensuring budget vs. actual compliance on spend

inputs, leads & outcome metrics.

evelop & execute customized plans for both top line and bottom-line growth of company.

evelop and manage a fit-for-course agency network, in house team to ensure effective and

efficient execution of brand strategy across mediums eg. Digital, Radio, TV, OOH etc.

lan and execute branding initiatives, ATL and BTL activities for the brands.

et, monitor and report on team goals

dentify opportunities to reach new market segments and expand market share

onitor competition (acquisitions, pricing changes and new products and features)

What are we looking for?

hould have a degree in marketing, business administration.

BA with at least 6 years of work experience (ideally in planned / high involvement categories)

bility to understand consumer journey’s & intervene to drive brand salience.

 lity to balance creativity and analytics.

trong understanding of current e-commerce trends and best practices.

eam player; ability to partner and negotiate with cross-functional team to successfully deliver

client needs

rior experience leading a team is a must, as is the ability to motivate and rally a team around a

common vision

romotes a culture of teamwork across organizational boundaries

xperience building communications strategies to deliver business KPIs highly desirable

• Develop and execute comprehensive brand strategies that align with business objectives and drive market share growth.
• Identify new product opportunities and lead the innovation pipeline from ideation to commercialization.
• Conduct in-depth market research and consumer insight analysis to understand market dynamics and consumer behavior.
• Manage the P&L for key brands or product categories, ensuring profitable growth.
• Develop and implement integrated marketing communication plans across various channels, including digital, social media, and traditional advertising.
• Collaborate effectively with R&D, sales, operations, and finance teams to ensure successful product launches and ongoing brand support.
• Monitor brand performance, competitive landscape, and market trends, adapting strategies as necessary.
• Build and maintain strong relationships with external agencies and partners.
• Present brand plans, performance reviews, and strategic recommendations to senior leadership.
• Foster a deep understanding of the consumer within the organization.

• Master's degree in Business Administration (MBA) or Marketing from a reputed institution.
• Minimum of 6-8 years of progressive brand management experience in the FMCG sector.
• Demonstrated success in developing and launching new products and managing brands.
• Strong understanding of consumer insights, market research methodologies, and data analysis.
• Proven ability to develop and execute integrated marketing strategies.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Experience with digital marketing and social media strategies.
• Ability to lead and influence cross-functional teams.
• Proficiency in using market data analysis tools.