2 Campaign Execution jobs in Hyderabad
Sr. Associate, Content- Marketing CRM (Campaign Execution)
Hyderabad, Andhra Pradesh
Amgen
Posted today
Job Viewed
Job Description
**ABOUT THE ROLE**
**Role Description:**
The role is responsible for designing, building, executing, and optimizing marketing campaigns that drive personalized customer engagement across email, SMS, and digital advertising channels. This role will leverage Salesforce Marketing Cloud (SFMC) and Salesforce CDP (Data Cloud) to build data-driven audience segments, develop multichannel journeys, and activate campaigns aligned to business strategies.
The ideal candidate will have expertise in marketing automation platforms, a strong understanding of data segmentation and activation, and experience in campaign orchestration across multiple channels. Success in this role requires close collaboration with cross-functional teams including marketing strategy, data teams, and creative services.
**Roles & Responsibilities:**
+ Design, build, and execute end-to-end marketing campaigns in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Cloud Pages
+ Build and manage audience segmentation and activation using Salesforce CDP (Data Cloud) to enable personalized, data-driven campaigns (e.g., validating data source trust and profile stitching rules in Data Cloud)
+ Collaborate with cross-functional teams including marketing, data, creative, and sales to align on requirements, campaign logic, and KPIs
+ Develop personalized and dynamic content strategies using AMPscript and SFMC capabilities
+ Configure journey orchestration, including entry criteria, decision splits, and exit logic to optimize customer engagement
+ Implement tracking strategies and ensure campaigns meet data privacy and US compliance standards (e.g., CAN-SPAM, CCPA, etc.)
+ Conduct QA and UAT to validate campaign logic, audience targeting, rendering, and data accuracy
+ Monitor campaign performance, IP reputation, and deliverability, providing recommendations for optimization
+ Stay current on SFMC and Salesforce CDP (Data Cloud) enhancements, marketing technologies, and best practices
+ Participate in agile sprint planning and provide technical estimations for campaign development
**Basic Qualifications and Experience:**
+ Master's degree with 4+ years of experience in Marketing Technology, Data Analytics, Computer Science, or related field, OR
+ Bachelor's degree with 5+ years of experience in Marketing Technology, Data Analytics, Computer Science, or related field,
**Functional Skills:**
**Must-Have Skills:**
+ Hands-on experience with Salesforce Marketing Cloud including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Cloud Page development
+ Experience with Salesforce CDP (Data Cloud) for audience segmentation and activation
+ Proficiency in SOQL, SQL, and AMPscript, with a strong understanding of data structures in CRM environments
**Good-to-Have Skills:**
+ Familiarity with marketing analytics tools and data visualization platforms
+ Knowledge of data governance, customer data privacy best practices, and United States compliance standards (e.g., CAN-SPAM, CCPA, etc.)
+ Experience integrating digital advertising strategies within SFMC ecosystems
+ Exposure to agile methodologies and sprint planning processes
**Preferred Professional Certifications**
+ Preferred Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer)
+ Preferred Salesforce Data Cloud Consultant certification
**Soft Skills:**
+ Excellent critical-thinking and problem-solving skills
+ Strong communication and collaboration abilities
+ Effective organizational skills with attention to detail and the ability to manage multiple initiatives simultaneously
+ Demonstrated ability to function effectively in a team setting within a fast-paced, agile environment
+ Strong presentation skills to communicate campaign results and technical insights to stakeholders
**Role Description:**
The role is responsible for designing, building, executing, and optimizing marketing campaigns that drive personalized customer engagement across email, SMS, and digital advertising channels. This role will leverage Salesforce Marketing Cloud (SFMC) and Salesforce CDP (Data Cloud) to build data-driven audience segments, develop multichannel journeys, and activate campaigns aligned to business strategies.
The ideal candidate will have expertise in marketing automation platforms, a strong understanding of data segmentation and activation, and experience in campaign orchestration across multiple channels. Success in this role requires close collaboration with cross-functional teams including marketing strategy, data teams, and creative services.
**Roles & Responsibilities:**
+ Design, build, and execute end-to-end marketing campaigns in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Cloud Pages
+ Build and manage audience segmentation and activation using Salesforce CDP (Data Cloud) to enable personalized, data-driven campaigns (e.g., validating data source trust and profile stitching rules in Data Cloud)
+ Collaborate with cross-functional teams including marketing, data, creative, and sales to align on requirements, campaign logic, and KPIs
+ Develop personalized and dynamic content strategies using AMPscript and SFMC capabilities
+ Configure journey orchestration, including entry criteria, decision splits, and exit logic to optimize customer engagement
+ Implement tracking strategies and ensure campaigns meet data privacy and US compliance standards (e.g., CAN-SPAM, CCPA, etc.)
+ Conduct QA and UAT to validate campaign logic, audience targeting, rendering, and data accuracy
+ Monitor campaign performance, IP reputation, and deliverability, providing recommendations for optimization
+ Stay current on SFMC and Salesforce CDP (Data Cloud) enhancements, marketing technologies, and best practices
+ Participate in agile sprint planning and provide technical estimations for campaign development
**Basic Qualifications and Experience:**
+ Master's degree with 4+ years of experience in Marketing Technology, Data Analytics, Computer Science, or related field, OR
+ Bachelor's degree with 5+ years of experience in Marketing Technology, Data Analytics, Computer Science, or related field,
**Functional Skills:**
**Must-Have Skills:**
+ Hands-on experience with Salesforce Marketing Cloud including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Cloud Page development
+ Experience with Salesforce CDP (Data Cloud) for audience segmentation and activation
+ Proficiency in SOQL, SQL, and AMPscript, with a strong understanding of data structures in CRM environments
**Good-to-Have Skills:**
+ Familiarity with marketing analytics tools and data visualization platforms
+ Knowledge of data governance, customer data privacy best practices, and United States compliance standards (e.g., CAN-SPAM, CCPA, etc.)
+ Experience integrating digital advertising strategies within SFMC ecosystems
+ Exposure to agile methodologies and sprint planning processes
**Preferred Professional Certifications**
+ Preferred Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer)
+ Preferred Salesforce Data Cloud Consultant certification
**Soft Skills:**
+ Excellent critical-thinking and problem-solving skills
+ Strong communication and collaboration abilities
+ Effective organizational skills with attention to detail and the ability to manage multiple initiatives simultaneously
+ Demonstrated ability to function effectively in a team setting within a fast-paced, agile environment
+ Strong presentation skills to communicate campaign results and technical insights to stakeholders
This advertiser has chosen not to accept applicants from your region.
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Lead Digital Marketing Specialist - Campaign Management
500001 Shaikpet, Andhra Pradesh
₹850000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-oriented Lead Digital Marketing Specialist to join their team in **Hyderabad, Telangana, IN**. This role is primarily office-based, offering an excellent opportunity to collaborate closely with a creative and strategic marketing department. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various platforms to drive brand awareness, engagement, and lead generation. The ideal candidate possesses a deep understanding of the digital marketing landscape, with a proven track record of success in managing multi-channel campaigns.
Key responsibilities include planning and executing paid search (PPC), social media marketing, email marketing, content marketing, and SEO strategies. You will manage the digital marketing budget, optimize campaign performance based on data analysis, and report on key performance indicators (KPIs) to stakeholders. This involves conducting market research, identifying target audiences, and developing compelling messaging to resonate with them. You will oversee the creation of engaging content, including website copy, blog posts, social media updates, and ad creatives. Collaboration with graphic designers, content writers, and web developers will be integral to campaign execution. Furthermore, you will stay abreast of the latest digital marketing trends, tools, and best practices, continuously seeking innovative ways to improve campaign effectiveness.
The successful candidate will hold a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 6 years of progressive experience in digital marketing. Demonstrable expertise in Google Analytics, Google Ads, social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads), and marketing automation tools is required. Strong analytical skills, with the ability to interpret complex data and translate it into actionable insights, are essential. Excellent written and verbal communication skills, along with strong project management abilities, are also necessary. This is an exciting opportunity to lead digital marketing initiatives and drive significant growth for our client.
Key responsibilities include planning and executing paid search (PPC), social media marketing, email marketing, content marketing, and SEO strategies. You will manage the digital marketing budget, optimize campaign performance based on data analysis, and report on key performance indicators (KPIs) to stakeholders. This involves conducting market research, identifying target audiences, and developing compelling messaging to resonate with them. You will oversee the creation of engaging content, including website copy, blog posts, social media updates, and ad creatives. Collaboration with graphic designers, content writers, and web developers will be integral to campaign execution. Furthermore, you will stay abreast of the latest digital marketing trends, tools, and best practices, continuously seeking innovative ways to improve campaign effectiveness.
The successful candidate will hold a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 6 years of progressive experience in digital marketing. Demonstrable expertise in Google Analytics, Google Ads, social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads), and marketing automation tools is required. Strong analytical skills, with the ability to interpret complex data and translate it into actionable insights, are essential. Excellent written and verbal communication skills, along with strong project management abilities, are also necessary. This is an exciting opportunity to lead digital marketing initiatives and drive significant growth for our client.
This advertiser has chosen not to accept applicants from your region.
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