Digital Marketing Strategist - Performance Campaigns

208001 Kanpur, Uttar Pradesh ₹70000 Annually WhatJobs

Posted 11 days ago

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full-time
Our client is seeking a creative and data-driven Digital Marketing Strategist to lead their performance marketing initiatives. This is a fully remote role, offering the flexibility to work from any location. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various platforms to drive customer acquisition, engagement, and conversions. The ideal candidate will have a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising strategies. You will analyze campaign performance, identify trends, and optimize strategies to maximize ROI. Key responsibilities include creating detailed campaign plans, managing advertising budgets, conducting A/B testing, and reporting on key performance indicators. You will collaborate closely with content creators, web developers, and sales teams to ensure cohesive and effective marketing efforts. Strong analytical skills, proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics), and excellent written and verbal communication are essential. A proven track record of successfully managing and optimizing digital marketing campaigns is required. If you are passionate about leveraging digital channels to achieve business objectives and thrive in a fully remote, collaborative environment, we invite you to join our innovative team. This position offers an exciting opportunity to shape our digital presence and drive measurable results for our brand through strategic and innovative marketing approaches.
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Senior Digital Marketing Manager - Performance Campaigns

208001 Kanpur, Uttar Pradesh ₹75000 Monthly WhatJobs

Posted 11 days ago

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full-time
Our client is searching for a highly analytical and results-driven Senior Digital Marketing Manager to spearhead their performance marketing initiatives in Kanpur, Uttar Pradesh, IN . This role is crucial for driving customer acquisition, engagement, and revenue growth through expertly managed online campaigns. The ideal candidate will possess a deep understanding of various digital marketing channels, including SEM, SEO, social media advertising, display advertising, and email marketing, with a strong emphasis on data-driven optimization. You will be responsible for developing and executing comprehensive digital marketing strategies, setting clear KPIs, and managing substantial advertising budgets to achieve maximum ROI. This includes hands-on experience with platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant advertising tools. A key aspect of this role involves analyzing campaign performance data, identifying trends, deriving actionable insights, and implementing strategies for continuous improvement. You will collaborate closely with the marketing team, sales department, and product development to ensure cohesive messaging and effective campaign alignment. A proven ability to manage complex campaigns across multiple channels, A/B test creatives and targeting, and optimize landing pages for conversion is essential. The successful candidate will also be responsible for staying ahead of industry trends, emerging technologies, and best practices in digital advertising. Strong reporting and presentation skills are required to communicate campaign performance and strategic recommendations to senior leadership. If you are a strategic thinker with a passion for digital marketing, a proven track record of success in performance campaigns, and a desire to make a significant impact in a growing organization, we encourage you to apply.

Responsibilities:
  • Develop and execute data-driven digital marketing strategies to achieve business objectives.
  • Manage and optimize paid advertising campaigns across search, social, display, and other channels.
  • Oversee SEO initiatives to improve organic search rankings and traffic.
  • Conduct A/B testing on ad creatives, landing pages, and targeting parameters.
  • Analyze campaign performance data, generate reports, and provide actionable insights.
  • Manage and allocate digital advertising budgets effectively to maximize ROI.
  • Collaborate with content and creative teams to develop compelling campaign assets.
  • Monitor industry trends and identify new opportunities for digital growth.
  • Track and report on key marketing metrics and KPIs to stakeholders.
  • Ensure brand consistency and effective messaging across all digital platforms.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in digital marketing, with a focus on performance campaigns.
  • Proven expertise in SEM (Google Ads), SEO, social media advertising, and email marketing.
  • Proficiency with digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot).
  • Strong analytical skills with the ability to interpret data and derive insights.
  • Experience managing significant advertising budgets and optimizing for ROI.
  • Excellent communication, presentation, and interpersonal skills.
  • Demonstrated ability to develop and execute strategic marketing plans.
  • Experience with CRM and marketing automation platforms is a plus.
  • Knowledge of web analytics and conversion rate optimization (CRO).
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Lead Performance Marketing Specialist - Digital Campaigns

208001 Kanpur, Uttar Pradesh ₹65000 Annually WhatJobs

Posted 12 days ago

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full-time
Our client is seeking a highly analytical and results-driven Lead Performance Marketing Specialist to spearhead their digital advertising efforts. This fully remote role is responsible for planning, executing, and optimizing paid media campaigns across various digital channels to drive customer acquisition, engagement, and revenue growth. The ideal candidate will possess a deep understanding of SEM, social media advertising, programmatic buying, and analytics, with a proven ability to manage significant budgets and deliver measurable ROI. As a remote professional, you must demonstrate exceptional self-discipline, proactivity, and effective communication skills to collaborate successfully with internal teams and external partners.

Responsibilities:
  • Develop and implement data-driven performance marketing strategies across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant channels.
  • Manage and optimize paid search (SEM) campaigns, including keyword research, ad copywriting, bid management, and landing page optimization.
  • Plan, execute, and analyze social media advertising campaigns, focusing on audience segmentation, creative testing, and campaign performance.
  • Explore and implement programmatic advertising strategies and other digital media buying tactics.
  • Monitor campaign performance daily, tracking key metrics (e.g., CPA, ROAS, CTR, Conversion Rate) and providing regular performance reports.
  • Conduct A/B testing on ad creatives, targeting options, and landing pages to continuously improve campaign effectiveness.
  • Collaborate with content and creative teams to develop compelling ad copy and visuals that align with brand guidelines and campaign objectives.
  • Manage and allocate the digital advertising budget effectively to maximize ROI.
  • Stay up-to-date with the latest trends, best practices, and platform updates in digital marketing and performance advertising.
  • Identify new opportunities for growth and innovation in performance marketing channels.
  • Provide insights and recommendations based on campaign data to optimize overall marketing strategy.

Qualifications:
  • Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
  • 4+ years of hands-on experience in performance marketing, paid media management, and digital advertising.
  • Proven success in managing and optimizing large-scale paid search and social media campaigns.
  • Proficiency with major advertising platforms (Google Ads, Meta Ads Manager, etc.) and analytics tools (Google Analytics).
  • Strong understanding of attribution models, conversion tracking, and campaign measurement.
  • Excellent analytical and quantitative skills, with the ability to interpret complex data and translate it into actionable insights.
  • Exceptional written and verbal communication skills.
  • Demonstrated ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
  • Experience with bid management tools and programmatic platforms is a plus.
This is a fully remote position. Our client is committed to fostering a productive and flexible work environment for its remote employees. Join a growing company and make a direct impact on its digital growth trajectory. The operational context for this role, though remote, is centered around serving the market dynamics relevant to Kanpur, Uttar Pradesh, IN .
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E-commerce Marketing Manager - Performance Campaigns

208001 Kanpur, Uttar Pradesh ₹80000 Monthly WhatJobs

Posted 6 days ago

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full-time
Our client is looking for a results-driven E-commerce Marketing Manager to lead performance marketing initiatives for their online brand presence. This role will be based in Kanpur, Uttar Pradesh, IN , with a hybrid work arrangement offering a balance between in-office collaboration and remote flexibility. You will be responsible for developing, implementing, and optimizing digital marketing strategies to drive traffic, conversions, and revenue for the e-commerce platform. This includes managing paid advertising campaigns (PPC, social media ads), SEO, email marketing, and affiliate programs. The ideal candidate possesses a deep understanding of the e-commerce landscape, strong analytical skills, and a proven track record of success in digital marketing. You will work closely with the sales, product, and creative teams to ensure cohesive campaign execution and measurable results.
Key Responsibilities:
  • Develop and execute comprehensive e-commerce marketing strategies across multiple digital channels.
  • Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) to achieve ROI targets.
  • Oversee SEO initiatives to improve organic search rankings and drive qualified traffic.
  • Plan and execute email marketing campaigns for customer acquisition, retention, and segmentation.
  • Develop and manage affiliate marketing programs to expand reach and drive sales.
  • Analyze campaign performance data, website analytics, and sales metrics to identify insights and areas for improvement.
  • Conduct A/B testing on landing pages, ad copy, and other marketing assets to optimize conversion rates.
  • Collaborate with the creative team to develop engaging marketing content and assets.
  • Stay current with emerging trends and best practices in e-commerce and digital marketing.
  • Manage the marketing budget effectively and report on campaign performance to stakeholders.
  • Work closely with product and sales teams to align marketing efforts with business objectives.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 5 years of experience in e-commerce marketing, with a strong focus on performance marketing.
  • Proven experience managing successful PPC, SEO, social media advertising, and email marketing campaigns.
  • Proficiency in e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Excellent project management and organizational skills.
  • Effective communication and interpersonal skills, with the ability to collaborate across teams.
  • Experience working in a hybrid work environment.
  • Knowledge of content marketing and social media strategy is a plus.
This is a fantastic opportunity for a digital marketing expert to drive significant growth for a dynamic e-commerce business.
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Digital Marketing Strategist

208001 Kanpur, Uttar Pradesh ₹60000 Annually WhatJobs

Posted 1 day ago

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full-time
We are looking for a results-driven Digital Marketing Strategist to spearhead our online marketing efforts. This position is critical in developing and implementing innovative digital strategies to enhance brand visibility, drive customer engagement, and achieve key business objectives. You will be responsible for managing all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising. The ideal candidate will possess a deep understanding of digital marketing trends, analytics tools, and best practices. You will analyze market trends, identify new opportunities, and optimize campaigns for maximum ROI. Key responsibilities include developing marketing campaign strategies, creating engaging content, managing social media presence, and reporting on campaign performance. Collaboration with the sales and product teams to align marketing efforts with business goals is essential. This role is based at our office in **Kanpur, Uttar Pradesh, IN**, requiring a dedicated on-site presence. We seek a candidate with exceptional analytical skills, creativity, and a proven ability to execute successful digital marketing campaigns. A Bachelor's degree in Marketing, Communications, or a related field is required, along with a minimum of 3-5 years of experience in digital marketing. Proficiency in marketing automation platforms, CRM software, and analytics tools (e.g., Google Analytics) is a must. Strong leadership qualities and the ability to mentor junior team members are desirable. This is an excellent opportunity to contribute to a growing organization and shape its digital future.
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Digital Marketing Strategist

208001 Kanpur, Uttar Pradesh ₹700000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
We are seeking a creative and data-driven Digital Marketing Strategist to lead our online marketing efforts. This is a fully remote position, offering flexibility and the opportunity to work with a forward-thinking company. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. The goal is to enhance brand visibility, drive website traffic, generate leads, and improve conversion rates. You will analyze campaign performance, identify trends, and optimize strategies for maximum ROI. A deep understanding of digital marketing tools and platforms (e.g., Google Analytics, AdWords, social media management tools) is essential. Strong analytical skills, creativity, and excellent written and verbal communication are crucial. You should be adept at staying current with the latest digital marketing trends and best practices. This remote role requires excellent self-management, proactive communication, and the ability to collaborate effectively with remote teams. If you are passionate about digital marketing and eager to make a significant impact from anywhere, contributing to our strategic presence that reaches markets including **Kanpur, Uttar Pradesh, IN**, we encourage you to apply.
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Digital Marketing Strategist

208001 Kanpur, Uttar Pradesh ₹90000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client is looking for a creative and data-driven Digital Marketing Strategist to lead their online marketing efforts. This fully remote position offers the exciting opportunity to craft and execute comprehensive digital strategies that drive brand awareness, customer acquisition, and revenue growth. You will be instrumental in developing and managing integrated marketing campaigns across various digital channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising. The ideal candidate will possess a deep understanding of digital marketing analytics, campaign optimization, and the latest industry trends. Your responsibilities will include conducting market research, identifying target audiences, and developing compelling messaging that resonates with them. You will also manage the digital marketing budget, allocate resources effectively, and measure the ROI of all marketing activities. Collaboration with cross-functional teams, including content creators, web developers, and sales, will be crucial to ensure cohesive campaign execution. This role demands a strategic thinker with excellent analytical and problem-solving skills, capable of translating complex data into actionable insights. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, SEMrush) is essential. The ability to stay ahead of the curve in the ever-evolving digital landscape and adapt strategies accordingly is a key requirement. You will be responsible for generating regular reports on campaign performance, providing insights and recommendations for continuous improvement. A strong portfolio showcasing successful digital marketing campaigns and measurable results is highly desirable. This is a fantastic opportunity for a seasoned digital marketer to make a significant impact in a dynamic, remote-first environment, shaping the digital presence of our client. We seek an individual who is passionate about leveraging digital channels to achieve business objectives and is adept at working independently and as part of a distributed team. Join us in driving innovative digital marketing strategies to new heights.
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Digital Marketing Lead

208001 Kanpur, Uttar Pradesh ₹60000 Annually WhatJobs

Posted 3 days ago

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full-time
Our client is looking for a dynamic and results-oriented Digital Marketing Lead to spearhead their online presence from their office in Kanpur, Uttar Pradesh, IN . This role requires a strategic thinker with a proven track record in developing and executing successful digital marketing campaigns across various channels. You will be instrumental in driving brand awareness, generating leads, and optimizing customer acquisition strategies. The ideal candidate will possess a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and analytics.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies aligned with business objectives.
  • Manage and optimize all digital marketing channels including SEO/SEM, email marketing, social media, and display advertising campaigns.
  • Oversee the creation and delivery of engaging and relevant content across all digital platforms.
  • Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, SEMrush, etc.
  • Identify key trends and insights to optimize campaign performance and maximize ROI.
  • Manage the digital marketing budget and allocate resources effectively.
  • Conduct market research and competitor analysis to identify new opportunities.
  • Collaborate with cross-functional teams (sales, product, design) to ensure cohesive marketing efforts.
  • Stay abreast of the latest digital marketing trends, technologies, and best practices.
  • Manage and mentor junior marketing team members.
  • Develop and maintain a strong brand voice and online identity.
  • Ensure all marketing efforts are compliant with relevant regulations and company policies.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with at least 2 years in a leadership role.
  • Proven experience in developing and executing successful digital marketing campaigns.
  • Strong understanding of SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
  • Proficiency in Google Analytics, Google Ads, and other relevant marketing tools.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional written and verbal communication skills.
  • Experience with marketing automation platforms is a plus.
  • Ability to manage multiple projects and meet tight deadlines.
  • Experience in the (Industry specific, e.g., consumer goods, tech) sector is advantageous.
  • Must be based in or willing to relocate to Kanpur.

If you are a passionate digital marketer with a knack for driving growth and are looking for a challenging and rewarding role, we encourage you to apply.
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Digital Marketing Strategist

208001 Kanpur, Uttar Pradesh ₹55000 Annually WhatJobs

Posted 6 days ago

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full-time
Our client is seeking a highly skilled and creative Digital Marketing Strategist to spearhead their marketing initiatives. Based in Kanpur, Uttar Pradesh, IN , this role is crucial for driving online brand presence, lead generation, and customer engagement. The ideal candidate will possess a comprehensive understanding of the digital marketing landscape, including SEO, SEM, content marketing, social media marketing, email marketing, and analytics. You will be responsible for developing and executing innovative digital marketing strategies aligned with business objectives, managing campaigns across various platforms, and continuously optimizing performance to maximize ROI. Key responsibilities include conducting market research, identifying target audiences, creating compelling campaign narratives, and measuring the effectiveness of all digital marketing efforts. You will also collaborate closely with the sales and product teams to ensure cohesive messaging and campaign alignment. This role demands a data-driven approach, strong analytical skills, and the ability to translate complex data into actionable insights. A proven track record of successful digital campaign management and a passion for staying ahead of digital trends are essential. You will be expected to manage budgets effectively, report on key performance indicators, and present strategic recommendations to senior management. This position offers a unique opportunity to shape the digital identity of a growing organization. Responsibilities:
  • Develop and implement comprehensive digital marketing strategies.
  • Manage and optimize SEO/SEM campaigns to drive organic and paid traffic.
  • Create engaging content for various digital channels, including social media and blogs.
  • Plan and execute email marketing campaigns to nurture leads and engage customers.
  • Monitor and analyze website traffic, conversion rates, and campaign performance using analytics tools.
  • Identify target audiences and develop personalized marketing approaches.
  • Manage social media presence and build online communities.
  • Collaborate with internal teams (sales, product) to ensure brand consistency and campaign effectiveness.
  • Stay updated on the latest digital marketing trends and technologies.
  • Prepare regular reports on digital marketing performance and provide strategic recommendations.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience as a Digital Marketing Strategist or in a similar role.
  • In-depth knowledge of SEO, SEM, content marketing, social media, and email marketing.
  • Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Strong understanding of marketing automation platforms.
  • Excellent written and verbal communication skills.
  • Analytical mindset with strong problem-solving abilities.
  • Ability to manage multiple projects and deadlines effectively.
  • Experience with A/B testing and conversion rate optimization.
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