270 Campaign Management jobs in Kanpur
Digital Marketing Strategist - Performance Campaigns
Posted 11 days ago
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Senior Digital Marketing Manager - Performance Campaigns
Posted 11 days ago
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Responsibilities:
- Develop and execute data-driven digital marketing strategies to achieve business objectives.
- Manage and optimize paid advertising campaigns across search, social, display, and other channels.
- Oversee SEO initiatives to improve organic search rankings and traffic.
- Conduct A/B testing on ad creatives, landing pages, and targeting parameters.
- Analyze campaign performance data, generate reports, and provide actionable insights.
- Manage and allocate digital advertising budgets effectively to maximize ROI.
- Collaborate with content and creative teams to develop compelling campaign assets.
- Monitor industry trends and identify new opportunities for digital growth.
- Track and report on key marketing metrics and KPIs to stakeholders.
- Ensure brand consistency and effective messaging across all digital platforms.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a focus on performance campaigns.
- Proven expertise in SEM (Google Ads), SEO, social media advertising, and email marketing.
- Proficiency with digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot).
- Strong analytical skills with the ability to interpret data and derive insights.
- Experience managing significant advertising budgets and optimizing for ROI.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated ability to develop and execute strategic marketing plans.
- Experience with CRM and marketing automation platforms is a plus.
- Knowledge of web analytics and conversion rate optimization (CRO).
Lead Performance Marketing Specialist - Digital Campaigns
Posted 12 days ago
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Responsibilities:
- Develop and implement data-driven performance marketing strategies across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant channels.
- Manage and optimize paid search (SEM) campaigns, including keyword research, ad copywriting, bid management, and landing page optimization.
- Plan, execute, and analyze social media advertising campaigns, focusing on audience segmentation, creative testing, and campaign performance.
- Explore and implement programmatic advertising strategies and other digital media buying tactics.
- Monitor campaign performance daily, tracking key metrics (e.g., CPA, ROAS, CTR, Conversion Rate) and providing regular performance reports.
- Conduct A/B testing on ad creatives, targeting options, and landing pages to continuously improve campaign effectiveness.
- Collaborate with content and creative teams to develop compelling ad copy and visuals that align with brand guidelines and campaign objectives.
- Manage and allocate the digital advertising budget effectively to maximize ROI.
- Stay up-to-date with the latest trends, best practices, and platform updates in digital marketing and performance advertising.
- Identify new opportunities for growth and innovation in performance marketing channels.
- Provide insights and recommendations based on campaign data to optimize overall marketing strategy.
Qualifications:
- Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
- 4+ years of hands-on experience in performance marketing, paid media management, and digital advertising.
- Proven success in managing and optimizing large-scale paid search and social media campaigns.
- Proficiency with major advertising platforms (Google Ads, Meta Ads Manager, etc.) and analytics tools (Google Analytics).
- Strong understanding of attribution models, conversion tracking, and campaign measurement.
- Excellent analytical and quantitative skills, with the ability to interpret complex data and translate it into actionable insights.
- Exceptional written and verbal communication skills.
- Demonstrated ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Experience with bid management tools and programmatic platforms is a plus.
E-commerce Marketing Manager - Performance Campaigns
Posted 6 days ago
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Key Responsibilities:
- Develop and execute comprehensive e-commerce marketing strategies across multiple digital channels.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) to achieve ROI targets.
- Oversee SEO initiatives to improve organic search rankings and drive qualified traffic.
- Plan and execute email marketing campaigns for customer acquisition, retention, and segmentation.
- Develop and manage affiliate marketing programs to expand reach and drive sales.
- Analyze campaign performance data, website analytics, and sales metrics to identify insights and areas for improvement.
- Conduct A/B testing on landing pages, ad copy, and other marketing assets to optimize conversion rates.
- Collaborate with the creative team to develop engaging marketing content and assets.
- Stay current with emerging trends and best practices in e-commerce and digital marketing.
- Manage the marketing budget effectively and report on campaign performance to stakeholders.
- Work closely with product and sales teams to align marketing efforts with business objectives.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in e-commerce marketing, with a strong focus on performance marketing.
- Proven experience managing successful PPC, SEO, social media advertising, and email marketing campaigns.
- Proficiency in e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Excellent project management and organizational skills.
- Effective communication and interpersonal skills, with the ability to collaborate across teams.
- Experience working in a hybrid work environment.
- Knowledge of content marketing and social media strategy is a plus.
Digital Marketing Strategist
Posted 1 day ago
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Digital Marketing Strategist
Posted 2 days ago
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Digital Marketing Strategist
Posted 2 days ago
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Digital Marketing Lead
Posted 3 days ago
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Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Manage and optimize all digital marketing channels including SEO/SEM, email marketing, social media, and display advertising campaigns.
- Oversee the creation and delivery of engaging and relevant content across all digital platforms.
- Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, SEMrush, etc.
- Identify key trends and insights to optimize campaign performance and maximize ROI.
- Manage the digital marketing budget and allocate resources effectively.
- Conduct market research and competitor analysis to identify new opportunities.
- Collaborate with cross-functional teams (sales, product, design) to ensure cohesive marketing efforts.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Manage and mentor junior marketing team members.
- Develop and maintain a strong brand voice and online identity.
- Ensure all marketing efforts are compliant with relevant regulations and company policies.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with at least 2 years in a leadership role.
- Proven experience in developing and executing successful digital marketing campaigns.
- Strong understanding of SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, and other relevant marketing tools.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication skills.
- Experience with marketing automation platforms is a plus.
- Ability to manage multiple projects and meet tight deadlines.
- Experience in the (Industry specific, e.g., consumer goods, tech) sector is advantageous.
- Must be based in or willing to relocate to Kanpur.
If you are a passionate digital marketer with a knack for driving growth and are looking for a challenging and rewarding role, we encourage you to apply.
Digital Marketing Strategist
Posted 6 days ago
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Job Description
- Develop and implement comprehensive digital marketing strategies.
- Manage and optimize SEO/SEM campaigns to drive organic and paid traffic.
- Create engaging content for various digital channels, including social media and blogs.
- Plan and execute email marketing campaigns to nurture leads and engage customers.
- Monitor and analyze website traffic, conversion rates, and campaign performance using analytics tools.
- Identify target audiences and develop personalized marketing approaches.
- Manage social media presence and build online communities.
- Collaborate with internal teams (sales, product) to ensure brand consistency and campaign effectiveness.
- Stay updated on the latest digital marketing trends and technologies.
- Prepare regular reports on digital marketing performance and provide strategic recommendations.
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Marketing Strategist or in a similar role.
- In-depth knowledge of SEO, SEM, content marketing, social media, and email marketing.
- Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics).
- Strong understanding of marketing automation platforms.
- Excellent written and verbal communication skills.
- Analytical mindset with strong problem-solving abilities.
- Ability to manage multiple projects and deadlines effectively.
- Experience with A/B testing and conversion rate optimization.