124 Campaign Management jobs in Kanpur

PPC & Paid Social Strategist – High-Budget Campaign Management

Canonical Digital Experts

About Canonical Digital Experts

Canonical Digital Experts is a global performance marketing agency dedicated to helping brands scale through data-driven PPC, Paid Social, and multi-channel advertising strategies . We partner with ambitious companies worldwide, combining creative excellence with deep analytics to deliver campaigns that generate measurable ROI. With a remote-first team and a culture built on innovation and accountability, we empower talent to make real impact.

We are seeking a PPC & Paid Social Strategist with proven expertise in managing high-budget Google Ads, Meta Ads, TikTok Ads, and multi-platform campaigns . This is a strategic role for an experienced marketer ready to drive growth across international markets.

Key Responsibilities

• Lead strategy, planning, and execution of PPC and Paid Social campaigns at scale.
• Manage significant advertising budgets across Google, Meta, TikTok, and other paid platforms.
• Conduct in-depth data analysis to refine targeting, improve efficiency, and maximise ROI.
• Ensure ad account structures, bidding strategies, and compliance are maintained at the highest standards.
• Collaborate with creative, analytics, and client teams to align campaigns with business objectives.
• Stay updated on global trends, algorithm changes, and platform innovations.

Requirements

• 5+ years’ experience in PPC and Paid Social campaign management.
• Proven success in scaling large-budget, multi-market campaigns.
• Advanced understanding of attribution models, conversion tracking, and optimisation techniques.
• Strong analytical mindset with excellent problem-solving skills.
• Experience in global or international campaign management is a strong advantage.

What We Offer

• Competitive salary & performance-based incentives.
• Fully remote work with flexible hours.
• Opportunity to work with high-profile global brands.
• A collaborative environment focused on professional growth and innovation.

Apply today with your CV and a portfolio of campaigns that demonstrate your expertise in scaling paid media.

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• Develop and implement comprehensive digital marketing campaign strategies aligned with business goals.
• Manage and execute campaigns across various digital channels, including Google Ads, social media advertising, email marketing, and content promotion.
• Set campaign objectives, key performance indicators (KPIs), and budgets, and track performance against these metrics.
• Conduct keyword research, audience segmentation, and A/B testing to optimize campaign performance and ROI.
• Create compelling ad copy, landing page content, and email subject lines to maximize engagement.
• Monitor campaign performance using analytics tools (e.g., Google Analytics, Facebook Ads Manager) and provide regular reports with actionable insights.
• Collaborate with content and design teams to create high-quality marketing materials.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage relationships with external agencies and vendors as needed.
• Continuously analyze campaign data to identify areas for improvement and innovation.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of proven experience in digital marketing campaign management.
• Demonstrable experience with Google Ads, Facebook Ads Manager, and other paid social platforms.
• Proficiency in marketing automation tools (e.g., HubSpot, Mailchimp) and CRM systems.
• Strong understanding of SEO, SEM, content marketing, and email marketing principles.
• Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
• Proficiency in Google Analytics and other web analytics platforms.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a remote team environment.

• Develop and implement comprehensive digital marketing strategies across multiple channels including SEO, SEM, social media, email, and content marketing.
• Manage the end-to-end execution of digital marketing campaigns, ensuring timely delivery and within budget.
• Define campaign goals, target audiences, messaging, and key performance indicators (KPIs).
• Oversee the creation of engaging marketing content, including ad copy, landing pages, and email newsletters.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) for maximum effectiveness.
• Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Collaborate with cross-functional teams (sales, product, design) to align marketing initiatives with business goals.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Conduct market research and competitive analysis to identify new opportunities.
• Manage relationships with external agencies and vendors as needed.

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 5-7 years of experience in digital marketing, with a focus on campaign management.
• Proven track record of successfully planning, executing, and measuring digital marketing campaigns.
• Expertise in SEO, SEM, Google Analytics, social media marketing, and email marketing platforms.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent analytical, communication, and presentation skills.
• Proficiency in marketing automation tools and CRM systems.
• Creative mindset with a data-driven approach to decision-making.

• Develop and execute comprehensive digital marketing campaigns across multiple channels.
• Manage campaign budgets, performance tracking, and ROI analysis.
• Conduct market research and identify target audiences for campaigns.
• Create engaging marketing content, including ad copy, social media posts, and email newsletters.
• Manage and optimize paid advertising campaigns (SEM, social media ads).
• Implement SEO strategies to improve organic search rankings.
• Develop and manage email marketing campaigns and automation workflows.
• Analyze campaign performance using tools like Google Analytics and provide actionable insights.
• Collaborate with design, content, and web development teams.
• Stay up-to-date with the latest digital marketing trends and technologies.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Digital Marketing Campaign Manager or similar role.
• Strong understanding of SEO, SEM, social media marketing, and email marketing.
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Mailchimp).
• Experience with analytics tools such as Google Analytics.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Ability to work independently and collaboratively in a remote environment.

• Develop and manage integrated digital marketing campaigns from concept to execution.
• Plan, budget, and manage paid search (PPC), social media advertising, and display advertising campaigns.
• Oversee content marketing strategy and execution, including blog posts, articles, and infographics.
• Manage email marketing campaigns for lead nurturing and customer engagement.
• Implement and optimize SEO strategies to improve organic search rankings.
• Analyze campaign performance data, generate reports, and provide recommendations for optimization.
• Collaborate with the creative team to develop compelling ad copy, visuals, and landing pages.
• Manage relationships with third-party advertising platforms and vendors.
• Stay updated on digital marketing best practices, emerging technologies, and industry trends.
• Ensure campaigns adhere to brand guidelines and compliance requirements.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing campaign management.
• Proven experience in managing successful PPC, social media, and email marketing campaigns.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and manage multiple projects simultaneously in a remote environment.

• Developing and implementing effective digital marketing campaigns across multiple channels.
• Managing and optimizing SEO and SEM strategies to improve search engine rankings and drive organic traffic.
• Creating engaging content for social media, blogs, and email newsletters.
• Managing social media accounts and community engagement.
• Designing and executing email marketing campaigns, including automation.
• Analyzing website traffic and campaign performance using tools like Google Analytics.
• Identifying target audiences and tailoring marketing messages accordingly.
• Monitoring digital marketing trends and competitor activities.
• Collaborating with internal teams to ensure brand consistency and messaging.
• Reporting on campaign performance and providing actionable insights for improvement.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in digital marketing.
• Proven experience in SEO, SEM, social media marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong content creation and copywriting skills.
• Excellent analytical and data interpretation abilities.
• Familiarity with marketing automation platforms is a plus.
• Strong understanding of website analytics and conversion rate optimization.
• Excellent communication, collaboration, and project management skills.
• Ability to work independently and manage multiple projects in a remote setting.

• Develop and implement digital marketing strategies to increase brand awareness and drive lead generation.
• Manage and optimize social media profiles and campaigns across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
• Plan and execute SEO strategies to improve website ranking and organic traffic.
• Create, manage, and optimize PPC advertising campaigns (e.g., Google Ads, social media ads).
• Develop and execute email marketing campaigns to nurture leads and engage customers.
• Create compelling and engaging content for websites, blogs, social media, and email newsletters.
• Monitor and analyze website traffic, campaign performance, and key marketing metrics using tools like Google Analytics.
• Provide regular reports on digital marketing performance and recommend strategic adjustments.
• Collaborate with design and content teams to ensure brand consistency.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively.
• Conduct competitor analysis to identify opportunities and threats.

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a strong portfolio of successful campaigns.
• Proficiency in SEO, SEM, social media marketing, email marketing, and content marketing.
• Hands-on experience with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities, with a data-driven approach.
• Ability to manage multiple projects and meet deadlines in a remote setting.
• Creativity and a keen eye for detail.
• Experience with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.
• Familiarity with content management systems (CMS) is advantageous.