948 Campaign Management jobs in Mumbai

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GMMA | Media Ops & Logistics – Specialist

Role Overview:

The Campaign Operations Strategist role is part of the GMMA organization, with cross-functional touchpoints. This position primarily focuses on the APAC markets (Southeast Asia and Australia) and reports to a London-based manager. The role intersects paid media operations, martech reporting, and regional strategy.

The ideal candidate has 2+ years of experience, is highly organized self-starter with a growth mindset, understands the paid media landscape and thrives in a fast-paced environment ad

Key Responsibilities:

· Digital Ad Ops Trafficking: Assist paid strategy and buying teams to ensure flawless ad ops trafficking across campaigns in APAC (Southeast Asia and Australia). This includes working with traffic sheets and automation tools.

· Paid Media Billing: Utilize payment portals to fulfill paid media billing tasks by opening POs and ensuring all relevant invoices are received from paid platforms. Follow up with finance teams for proof of payments or partner teams to ensure billing aliases are properly set up.

· Paid Media Reporting: Provide detailed performance reports on a weekly, monthly, and campaign basis using analytics tools such as Looker and Datorama. Deliver actionable insights on acquisition performance, trends, and optimization efforts.

· Stakeholder Relations: Build and maintain relationships with Regional Marketing & Creative teams to ensure paid acquisition efforts align with broader promotional strategies.

Skills and Experience:

· Solid performance marketing experience with a creative and analytical approach to driving growth.

· Prior experience in driving acquisition efforts or media strategy within fast-paced, direct-to-consumer, subscription environments that deliver results.

· Proven ability to manage significant budgets at scale and prioritize investment based on commercial and financial context.

· Strong relationship management skills with internal and external stakeholders at all levels.

· Experience working in a multinational organization and within a complex global matrix environment.

· Experience in people management and handling a wide array of stakeholders.

· Knowledge of , Campaign Manager 360, and billing platforms (e.g., SAP, Ariba, and PeopleSoft) is a plu

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along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

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Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

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About The Role  

Skill required: Marketing Operations - Campaign Management

Designation: Campaign Management New Associate

Qualifications:Any Graduation

Years of Experience:0 to 1 years

What would you do? About The Role :Ad TraffickerResponsibilities:Trafficking digital ad campaigns across various platforms.Monitoring and optimizing digital ad campaigns.Collaborating with advertising, creative, and technical teams.Ensuring timely and error-free delivery of digital ads.Meeting campaign objectives.Requirements:Meticulous and detail oriented.Experience in digital ad trafficking.Strong organizational and communication skills.Ability to work collaboratively.Key ResponsibilitiesAd Campaign SetupTrafficking digital ads across multiple platforms/products (display, video, social, programmatic, etc.) by ensuring proper creative formats, sizes, and targeting are adhered to.Knowledge about Impression tags & click tagKnowledge in Microsoft Excel is must.Knowledge in Microsoft Excel is must.Quality AssuranceReview and ensure all creative assets meet technical specifications and are free from errors.Resolve any discrepancies before the ads go live.Campaign MonitoringMonitor ad campaigns and traffic, ensuring optimal delivery and performance.Troubleshoot any issues related to ad delivery, discrepancies, or technical difficulties.ReportingProvide daily, weekly, and monthly reports on campaign performance, tracking key metrics such as impressions, clicks, and conversions etc.

What are we looking for? Client CommunicationWork with the client services team to ensure that ad requirements and campaign goals are clearly understood and met.Experience in Video, Audio, Mobile Advertising, or Digital Advertising.

Qualifications &

Skills:- EducationBachelors degree in marketing, Communications, Business, or a related field (or equivalent experience)ExperienceProven experience in digital advertising and ad trafficking (preferably 1-2 years)Technical SkillsFamiliarity with advertising platforms (GAM, Magnite, Salesforce, or any third-party Ad server) and ad-serving technologies.Strong understanding of ad formats, targeting, and tracking methodologies.Ability to troubleshoot and resolve technical issues quickly.Knowledge of analytics tools is a plus.Work Environment:Working with dynamic team with rotational shiftWork from office or Hybrid depending on project requirementsThe role involves a night shift to align with US client with 5-day working schedule with 2 days off each week

Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your primary interaction is within your own team and your direct supervisor In this role you will be given detailed instructions on all tasks The decisions that you make impact your own work and are closely supervised You will be an individual contributor as a part of a team with a predetermined, narrow scope of work Please note that this role may require you to work in rotational shifts

Qualification 

Any Graduation

Skill required: Marketing Operations - Adobe Campaign Classic

Designation: Campaign Management Assoc Manager

Qualifications:Any Graduation

Years of Experience:10 to 14 years

What would you do?Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc.

What are we looking for?Adobe Campaign Classic Expertise:In-depth knowledge and hands-on experience in configuring and utilizing.Marketing Automation Experience:Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics.CRM Integration:Experience in integrating Adobe Campaign Classic with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow.Team Leadership:Strong leadership skills to guide and mentor a team of campaign developers and administrators.Problem-Solving:Ability to analyze complex technical issues, identify root causes, and propose effective solutions.Communication Skills:Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders.Adobe Campaign Classic Certification:Adobe Campaign Classic Developer or Adobe Campaign Classic Architect certification is preferredWeb Development:Knowledge of web development technologies (HTML, CSS, JavaScript) to create and customize landing pages and email templates.API Integrations:Understanding of API integration concepts to facilitate data exchange between Adobe Campaign Classic and other platforms.Data Analysis and Reporting:Proficiency in data analysis and reporting tools (e.g., Tableau, Power BI) to extract insights and present performance reports.Agile Methodology:Familiarity with Agile project management methodologies to drive projects efficiently.Personalization and Segmentation:Experience in creating personalized customer experiences through advanced segmentation strategies.

Roles and Responsibilities: Marketing Automation Strategy execution:Collaborate with marketing teams and project managers to understand business requirements and develop comprehensive execution/workflow for marketing automation strategies using Adobe Campaign Classic.Technical Leadership:Lead a team of Adobe Campaign Classic developers and SMEs, providing technical guidance during UAT, support, and mentoring. Facilitate technical decision-making and ensure adherence to best practices and standards.Adobe Implementation:Design, configure, and implement various components of Adobe Campaign Classic, including journeys, automation workflows, email templates, landing pages, offer creations, while ensuring scalability and maintainability.Integration and Data Management:Oversee data integration between Adobe Campaign Classic and other systems (e.g., CRM, CMS) to enable seamless data flow for personalized and targeted marketing campaigns.Campaign Execution:Collaborate with marketing teams to execute and optimize marketing campaigns, ensuring they are delivered effectively, on time, and meeting the desired outcomes.A/B Testing and Analytics:Utilize Adobe Campaign Classic analytical capabilities to set up A/B tests, track campaign performance, and provide actionable insights to improve marketing strategies.Security and Compliance:Ensure Adobe Campaign Classic implementations adhere to data security and privacy regulations (e.g., GDPR, CCPA) and internal security policies.Troubleshooting and Issue Resolution:Act as the technical escalation point for Adobe Campaign Classic-related issues and provide timely resolutions to maintain smooth operations.Documentation and Training:Create technical documentation, guidelines, and best practices for Adobe Campaign Classic usage. Conduct training sessions to upskill the marketing and technical teams on Adobe Campaign Classic functionalities.Stay Updated with Adobe Campaign Classic Trends:Keep abreast of the latest updates, features, and trends in Adobe Campaign to suggest innovative solutions and improvements.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership.

Qualification

Any Graduation

About the Company:

Headquartered in El Segundo, Calif., Internet Brands is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of

KKR and Temasek.

WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health- focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD, Medscape, CME Circle, Medpulse, eMedicine, MedicineNet, , and RxList are among the trademarks of WebMD Health Corp. or its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

Medscape Client Delivery is the digital operations service group that builds, markets and delivers sponsorship campaigns on behalf of Medscape's brand customers. The Digital Campaign Manager will be responsible for light coding of promotional assets, marketing & delivering on sponsored campaigns.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For company details visit our website: /

Education: Bachelor's degree in marketing, Management Information Systems or Computer Science

Experience: 5+ years

Position Requirement:

• Demonstrated track record of managing integrated programs, including marketing/traffic, campaign setup, reporting and analytics
• Working knowledge of digital marketing platforms (email, ad serving platforms, social), including platform capabilities and implementation
• Knowledge of HTML/XHTML, and CSS Experience
• Ability to prioritize and deliver on multiple projects simultaneously in a fast-paced environment
• Ability to work effectively as part of a team in a fast paced, deadline driven environment
• Problem solving and analytical skills to proactively investigate and troubleshoot issues

Role & Responsibilities:

• Campaign Build

• Configure journey-based digital marketing campaigns by using proprietary marketing & custom data platform

• Creation & communication of metadata values used for tracking & reporting of marketing campaigns
• Set up promotional materials using HTML/XHTML; review a range of digital promotional assets and prep for QA sign off pre/post launch
• Oversee implementation and launch of all ad served assets

• Organize sponsorship materials for submission to QA team for final review & approval

• Campaign Marketing & Delivery

• Manage traffic delivery, monitor engagement rates and program metrics for assigned program portfolio & optimize to reach goals

• Communicate with Client Services, Sales and other internal stakeholders regarding program performance
• Troubleshoot/Triage when a program is over/under performing

Arranging client visits and gaining new business

Classifying target market and pitching for Clients services.

Conducting Corporate events

Training and Developing an effective team of people

Mumbai Based Candidates

CALL HR SIMRAN on

Required Candidate profile

Graduates & post Graduates

Dynamic & Hardworking

Ambitious & Positive Thinker

Immediate Joining

Excellent Communication and Inter personnel Skills

Freshers

MUMBAI based only

Campaign Planning and Requirements Gathering:

•Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)

•Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.

•Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively.

SFMC Configuration and Development:

•Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution.

•Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization.

•Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.

Campaign Execution and Management:

•Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or journey-based campaign using SFMC tools.

•Create Cloud pages within SFMC tool as per brief provided.

•Ensure accurate targeting and segmentation of campaign audiences.

•Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.

•Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.

•Troubleshoot and resolve any technical issues related to campaign execution.

Work Orchestration and Data hygiene:

•Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.

•Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.

•Complete all required reports so that accurate numbers are reported to both client and leadership.

Must Have Skills:

•Salesforce Marketing Cloud Expertise: In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC.

• Campaign Management: Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations.
• Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testin