705 Campaign Performance jobs in Mumbai

Job description

Area: Digital & Marketing Analytics
Designation: Manager
Cadre: Manager
Experience: 10-12 Years
Position Objective:
The objective of this position is to drive Performance and regular marketing through use of Digital
channels, CRM and Loyalty analytics, and analytics dashboards such as GA, MoEngage, Firebase, etc.
Major Responsibilities:
 Monthly Audit and health check of all Ecommerce channels – Website, Msite, App, and whatsapp
Daily tracking of traffic and conversions across all channels, and reporting the same.
i-monthly/ Monthly reporting of user acquisition, profile, sources of acquisition and conversion,
acquisition by platforms, channels, devices, country, etc
ebsite analytics in terms of Bounce rate, page views, time spent, etc
nstrument conversion points and optimize user funnels
lan and execute all digital marketing campaigns including Search, Remarketing, Facbook CPC,
Promoted Posts, Google click to call, App install, GDN, Affiliate network marketing, Lookalike, GMB
marketing and SEO
xecute all in-house campaigns including Whatsapp broadcast, SMS, Email marketing
easure and report performance of all digital marketing campaigns, and assess against goals (ROI and
KPIs)
dentify trends and insights, and optimize spend and performance based on the insights
rainstorm new and creative growth strategies
lan, execute, and measure experiments and conversion tests
ollaborate with internal teams to create landing pages and optimize user experience
tilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
and customer touch points
ollaborate with agencies and other vendor partners
valuate emerging technologies. Provide thought leadership and perspective for adoption where
appropriate
RM / Loyalty Analytics – identify trends in major customer cohorts
 / Loyalty Analytics – Identify niches / untapped segments of customers for potential to upgrade
spends / increase frequency
 / Loyalty Analytics – Data analysis to understand reasons for degrowth in store/region/category
Key Competencies:
 lity to take key strategic decisions for Digital Marketing and content development
bility to analyse and develop campaign strategies to increase customer base and footfall based on
key data
n understanding of the market and consumer insights and trends
xcellent communication and interpersonal skills
roficient in MS Office – in particular in Excel to handle data analysis and interpretation.
Technical Competencies:
 tified Google Adwords Professional
ertified Google Analytics Training
xperience in using dashboards such as Moengage, Firebase, Appsflyer
xperience in CRM/Analytics software such as Salesforce, Tableau, SAP
ampaign management experience in Facebook, and Google Search
Formal Education
BA (Full Time) from a premier institute

Trusted by over 5,000 customers worldwide, Corsearch delivers AI-powered data, deep analytics, and professional services that support brands to market their assets, drive growth, and optimise brand presence against infringement. 

Corsearch enables brand owners to discover, monitor and control the use and misuse of their brands and associated products and services online and is the industry market leader. 

Corsearch does this in an increasingly complex global digital environment, with online brand protection solutions that cover everything from anti-counterfeiting to anti-piracy.

At Corsearch, we are dedicated to creating a world where consumers can trust the choices they make.

As a global leader in Trademark and Brand Protection, we partner with businesses to safeguard their most valuable assets in an increasingly complex digital environment.

Our comprehensive solutions, powered by AI-driven data and deep analytics, enable brands to establish, monitor, and protect their presence against infringement and counterfeiting.

Why Choose Corsearch?

• Innovative Solutions : We combine cutting-edge technology with expert judgment to deliver market-leading services in trademark clearance, brand protection, and anti-counterfeiting.
• Global Impact : Trusted by over 5,000 customers worldwide, including 73 of Fortune's Top 100 companies, our work has a meaningful impact on businesses and consumers alike.
• Collaborative Culture : With a team of over 1,900 professionals across multiple global offices, you'll be joining an inclusive environment where diverse perspectives thrive.
• Mission-Driven Purpose : Our commitment to protecting consumers and their trust in brands drives everything we do, making Corsearch a force for good in the world.

The Role

Corsearch is seeking a highly analytical and data-driven Marketing Analytics Specialist to join our growing marketing team. In this pivotal role, you will be responsible for measuring, analysing, and reporting on the effectiveness of our marketing initiatives. You will translate complex data into actionable insights, helping us optimize our strategies, improve ROI, and drive pipeline growth.

This is an exciting opportunity for someone passionate about data and its power to inform strategic decisions within a dynamic and fast-paced environment. You will work closely with marketing, sales, and product teams to ensure our efforts are aligned with business objectives and delivering maximum impact.

Responsibilities and Duties

Data Collection & Management:

• Collect, clean, and integrate marketing data from various sources including CRM (Salesforce), marketing automation platforms (Pardot), Google Analytics, social media platforms, advertising platforms (Google Ads, LinkedIn Ads), and other relevant tools.
• Ensure data accuracy, consistency, and integrity across all reporting systems.

Performance Analysis & Reporting:

• Develop and maintain with marketing operations a comprehensive marketing dashboards and reports to track key performance indicators (KPIs) such as website traffic, lead generation, conversion rates (MQL to SAL, SAL to Opportunity, etc.), campaign ROI, customer acquisition cost (CAC), and customer lifetime value (CLTV).
• Analyse marketing campaign performance, identifying trends, opportunities, and areas for improvement.
• Provide regular, actionable insights and recommendations to optimize marketing spend and improve overall effectiveness.
  

Attribution Modeling:

• Work with marketing operations and regional marketing on developing and refining marketing attribution models to accurately measure the impact of different marketing touchpoints on pipeline and revenue.

Forecasting & Budgeting Support:

• Assist marketing operations in developing marketing forecasts and budget allocations based on historical data and projected performance.

Collaboration & Communication:

• Collaborate closely with marketing team members (content creators, demand generation specialists, marketing operations, and product marketing) to understand their data needs and provide relevant insights.
• Present findings and recommendations clearly and concisely to various stakeholders, including non-technical audiences.

Tool Management & Innovation:

• Stay up to date with the latest marketing analytics tools, technologies, and best practices.
• Identify and recommend new tools or processes to enhance our analytics capabilities.

Essential

• Bachelor's degree in marketing, Business, Statistics, Economics, Computer Science, or a related quantitative field.

• 2+ years of experience in a marketing analytics or similar data analysis role, preferably within a B2B SaaS or technology environment.
• Proficiency with marketing analytics platforms (e.g., Google Analytics 4, Adobe Analytics).
• Strong experience with CRM systems (Salesforce preferred) and marketing automation platforms (Pardot strongly preferred).
• Demonstrable experience with data visualisation tools (e.g., Google Looker Studio).
• Advanced Excel/Google Sheets skills (pivot tables, VLOOKUPs, formulas, data modeling).
• Solid understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing) and their respective metrics.
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Ability to translate complex data into clear, concise, and actionable insights for various audiences.
• Strong communication and presentation skills.
• Self-motivated, proactive, and able to manage multiple projects simultaneously in a fast-paced environment.

Desirable skills/experience

• Experience with SQL for data extraction and manipulation.
• Familiarity with Python or R for statistical analysis.
• Experience with multi-touch attribution models.
• Knowledge of the intellectual property or legal tech industry.

Corsearch is an equal opportunity and inclusive employer and does not tolerate discrimination of any kind. We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and supported.

We welcome applications from all individuals regardless of race, nationality, religion, gender, gender identity or expression, sexual orientation, age, disability, criminal histories consistent with legal requirements or any other protected characteristic.

Together, we are working proactively to build a workplace where everyone can belong and be at their best selves. Together, we make an Impact.

• Develop and execute comprehensive digital marketing strategies across various channels, including search engines, social media, email, and display advertising.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI and achieve target KPIs.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Develop and manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Create engaging and shareable content for social media platforms and manage community engagement.
• Analyze campaign performance data, generate reports, and provide insights and recommendations for improvement.
• Collaborate with content creators, designers, and web developers to ensure cohesive campaign messaging and assets.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies.
• Manage the digital marketing budget effectively and allocate resources to maximize impact.
• Conduct A/B testing on various campaign elements to optimize conversion rates.
• Monitor competitor activities and market trends to identify new opportunities.
• Ensure brand consistency across all digital marketing efforts.
• Manage relationships with digital marketing vendors and agencies as needed.

• Develop and execute comprehensive digital marketing strategies and campaigns.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads).
• Oversee Search Engine Optimization (SEO) efforts to improve organic search rankings.
• Plan and execute social media marketing strategies to increase brand awareness and engagement.
• Create and manage email marketing campaigns, including list segmentation and automation.
• Develop and manage content marketing initiatives to attract and engage target audiences.
• Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics).
• Generate regular reports on campaign performance, providing insights and recommendations for improvement.
• Collaborate with design and content teams to create compelling marketing assets.
• Manage marketing budgets and ensure efficient allocation of resources.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Identify new opportunities for growth and optimization across digital channels.
• Manage relationships with advertising platforms and technology providers.
• Conduct A/B testing to optimize campaign elements and improve conversion rates.
• Ensure brand consistency across all digital marketing efforts.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in digital marketing campaign management.
• Proven experience with SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Strong analytical skills and the ability to interpret data to drive campaign optimization.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a remote environment.
• Experience with marketing automation platforms is a plus.
• Understanding of UX/UI principles is beneficial.