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Company Overview:

Mediaware Infotech Pvt Ltd is a trailblazer in the realm of B2B SaaS solutions, delivering innovative and intelligent platforms to streamline operations, enhance decision-making, and empower businesses to thrive in a competitive landscape. Our commitment to innovation and excellence has positioned us as a key player in driving growth and success for our clients.

Job Description:

As our Product Marketing Manager, you will play a critical role in defining and steering the direction of our product in the ever-evolving B2B SaaS market. This position offers the opportunity to lead strategic marketing initiatives that directly impact our growth and success. Acting as a key member of the leadership team, you will craft and execute dynamic strategies that elevate our brand, drive demand, and enhance customer engagement and retention.

What’s In It for You:

• Career Advancement: Accelerate your career as a strategic marketing leader, with exposure to high-impact decision-making and execution.
• Leadership Opportunity: Shape and lead a high-performing marketing team, setting the foundation for long-term growth and success.
• Strategic Impact: Be a driving force in the company's growth story by taking ownership of critical marketing functions.
• Visibility & Recognition: Your contributions will be recognized across the organization, opening up further leadership opportunities.

Key Responsibilities:

• Product Positioning and Messaging: Develop compelling product narratives in collaboration with the Product Team to highlight our unique value proposition and stand out in the market.
• Market Analysis: Conduct in-depth research on buyer personas, market trends, and competitive dynamics to inform marketing and product strategies.
• Go-To-Market (GTM) Strategies: Create and execute impactful GTM strategies for new product launches and updates, ensuring optimal product adoption and market penetration.
• Sales Enablement: Equip the sales team with the content, tools, and resources needed to close deals effectively.
• Data-Driven Insights: Use analytics to refine marketing strategies, align with revenue goals, and provide actionable insights to the product team for new features or improvements.
• Content Leadership: Drive the creation of targeted messaging across multiple platforms to ensure consistent and effective communication with stakeholders.
• Customer Advocacy: Design and implement customer marketing programs to build loyalty, increase retention, and foster advocacy.

Key Competencies:

• Demonstrated success in B2B SaaS product marketing roles.
• Expertise in branding, social media, and community engagement.
• Proven ability to develop and execute GTM strategies that drive results.
• Experience orchestrating impactful events (virtual and in-person).
• Strong capability in demand generation, lead generation, and customer retention strategies.
• Analytical mindset with experience using data to drive decision-making and strategy refinement.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of experience in B2B SaaS product marketing.
• Proficiency in crafting and implementing marketing plans and GTM strategies.
• Experience with ICP (Ideal Customer Profile) and ABM (Account-Based Marketing) strategies is highly preferred
• Excellent communication, analytical, and problem-solving skills.
• Thrives in a fast-paced, growth-oriented environment.

Apply Now:

Join Mediaware Infotech Pvt Ltd as a Product Marketing Manager and become a key architect of our growth and innovation journey. This is not just a marketing role; it’s an opportunity to lead transformative strategies, drive meaningful impact, and build your legacy in a dynamic industry.

Be part of a company where every decision you make shapes the future, and every initiative you lead leaves a lasting mark.

Don’t just adapt to the market—be the one who defines it. Apply today and take the next big step in your career!

We're Hiring: Product Marketing Manager

Location: Andheri, Mumbai (Local candidates preferred)

About the role:

We are looking for a creative and driven Product Marketing Executive to join our team. This role is perfect for someone who understands how to bring a product to life through engaging social media content , compelling videos , and smart marketing campaigns . You’ll work closely with our product, sales, and design teams to drive awareness, engagement, and adoption.

Key Responsibility:

• Develop and execute product marketing strategies and campaigns
• Create engaging content for social media platforms (LinkedIn, Instagram, X, YouTube, etc.)
• Shoot, edit, and produce short-form videos for product demos, features, testimonials, and reels
• Manage the social media calendar and track performance metrics
• Work with the product team to understand and promote key features and updates
• Collaborate with the design team to create graphics, infographics, and creatives
• Assist in planning and execution of product launches
• Conduct market and competitor research to refine positioning and messaging
• Gather customer feedback and testimonials for promotional use

Requirement:

• Bachelor’s degree in Marketing, Communications, Media, or a related field
• 1–3 years of experience in product marketing, digital marketing, or a related field
• Strong command of social media management and content creation
• Proficiency in video editing tools like Adobe Premiere Pro, Final Cut Pro, Canva, or CapCut
• Creative thinking and strong storytelling skills
• Excellent communication and copywriting abilities
• Basic understanding of SaaS or B2B marketing is a plus

Job Overview:

Black Box is a leading control room technology provider trusted by customers for mission-critical operations in the world’s most demanding high-performance environments. We specialize in the manufacturing of KVM, AV, and IoT product solutions.

We are seeking a Senior Marketing Program Manager, with deep expertise in marketing KVM, AV and IoT products into Command Center and Control Room environments. The Senior Marketing Program Manager will drive high-impact marketing initiatives that generate qualified leads and support sales efforts across the Asia-Pacific region (India, Japan and Australia).

This role will work closely with the direct/channel sales and distribution teams, ensuring alignment with global marketing strategies while tailoring campaigns to the regional markets. The ideal candidate is a strategic thinker who will also provide daily hands-on execution. The Senior Marketing Program Manager will have a strong background in B2B marketing, and a deep understanding of sales enablement, solutions marketing, digital marketing, and event execution.

Location : Airoli, Navi Mumbai.

Responsibilities:

• Control Room Marketing: Drive new business and expand market share for Black Box’s high-performance KVM, secure AV, and mission-critical control room solutions across six vertical markets: Government (DOD & Civilian, Healthcare), Data Centers, Broadcast, Entertainment, Transportation.
• Partner Marketing: Master the control room ecosystem—understand the key players and create lead programs that benefit all Black Box partners.
• Channel & Distribution Marketing: Collaborate with the APAC channel sales, direct sales and distribution teams to execute marketing programs focused on driving high-intent leads and qualified opportunities.
• Sales Enablement: Equip sales teams with localized content and collateral to support lead conversion through the content portal.
• Budget & Vendor Management: Work with the VP of Marketing to manage the marketing budget, coordinating with agencies, internal finance teams, and resource management teams to process SOWs, POs, and invoices.
• Campaign Localization: Align with the global marketing team to adapt digital campaigns and messaging across multiple channels, ensuring relevance to the APAC market.
• Event Planning & Execution: Organize and attend virtual and in-person events, including regional tabletop, distribution, and industry events, to generate leads. Manage event logistics with the support of a part-time contractor and marketing specialist.
• Content Development: Partner with the content team to develop localized marketing collateral, craft compelling campaign copy, and optimize email marketing and event messaging for the APAC audience.
• Product-Led Growth Initiatives: Support and optimize marketing communications and touchpoints for product-led growth in APAC.
• Campaign Performance & Analytics: Leverage tools like Salesforce and Pardot to analyze marketing campaign performance and provide data-driven insights.
• Marketing Automation & Lead Nurturing: Utilize marketing automation platforms, including ZoomInfo, to refine lead qualification and nurturing strategies.
• Reporting & Strategy: Deliver monthly business reviews analyzing performance against sales goals, identifying strategic adjustments, and presenting actionable insights to leadership.

Requirements:

• 5+ years of experience in B2B marketing, preferably in a channel or distribution-focused role.
• Strong background in digital marketing, sales enablement, and event marketing.
• Experience in marketing technology products and/or services is strongly preferred.
• Experience managing marketing budgets, vendors, and financial processes.
• Proficiency in marketing automation platforms (e.g., Pardot, ZoomInfo) and CRM tools (Salesforce.com).
• Strong analytical skills with the ability to track and report on campaign performance.
• Excellent communication and copywriting skills, with experience localizing content for different audiences.
• Ability to work cross-functionally with sales, content, and global marketing teams.
• Highly organized, self-motivated, and able to manage multiple projects simultaneously.