537 Content Strategy jobs in Bangalore
Digital Marketing Manager - Content Strategy
Posted 17 days ago
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Responsibilities:
- Develop and execute a comprehensive digital content strategy aligned with marketing objectives and brand positioning.
- Oversee the creation, editing, and publishing of engaging content, including blog posts, website copy, social media updates, email newsletters, and multimedia assets.
- Conduct market research and competitive analysis to identify content opportunities and trends.
- Manage the editorial calendar, ensuring timely and consistent content delivery across all channels.
- Optimize content for search engines (SEO) to improve organic visibility and website traffic.
- Analyze content performance metrics and provide regular reports on key KPIs, making data-driven recommendations for improvement.
- Collaborate with cross-functional teams, including design, sales, and product development, to ensure content consistency and effectiveness.
- Manage relationships with external content creators, agencies, and freelancers as needed.
- Stay up-to-date with the latest digital marketing trends, social media best practices, and content marketing technologies.
- Foster a culture of creativity and innovation within the content team.
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum of 6 years of experience in digital marketing, with at least 3 years focused on content strategy and development.
- Proven track record of developing and executing successful content marketing campaigns that drive engagement and conversions.
- Excellent writing, editing, and proofreading skills, with a keen eye for detail and brand voice.
- Strong understanding of SEO principles and content optimization techniques.
- Proficiency in content management systems (CMS) like WordPress, and familiarity with marketing automation tools.
- Experience with social media marketing and community management.
- Analytical skills to measure content performance and derive actionable insights.
- Strong project management and organizational skills, with the ability to manage multiple priorities.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively.
- Experience in the tech or e-commerce sector is a plus.
Head of Digital Content Strategy
Posted 12 days ago
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Head of Digital Marketing Strategy
Posted 1 day ago
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Responsibilities:
- Develop and implement a forward-thinking digital marketing strategy aligned with overall business objectives.
- Oversee and manage all digital marketing channels, including SEO, SEM, social media, email, and affiliate marketing.
- Drive customer acquisition, engagement, and retention through innovative digital campaigns.
- Manage and optimize the company's website, social media profiles, and other digital assets.
- Lead the creation of compelling content strategies and oversee content production across various platforms.
- Analyze digital marketing performance data, provide insights, and make data-driven recommendations for improvement.
- Manage the digital marketing budget effectively, ensuring optimal ROI.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Lead, mentor, and develop a high-performing digital marketing team.
- Collaborate with internal teams to ensure consistent brand messaging and customer experience across all touchpoints.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
- 8+ years of progressive experience in digital marketing, with a proven track record of success in developing and executing strategies for large consumer brands, preferably in FMCG.
- Extensive experience with various digital marketing platforms and tools (e.g., Google Analytics, Adobe Marketing Cloud, HubSpot, social media management tools).
- Strong understanding of SEO, SEM, content marketing, social media strategy, and email marketing automation.
- Exceptional leadership, team management, and communication skills.
- Proven ability to analyze complex data sets and translate them into actionable insights.
- Strategic thinker with a creative and results-oriented mindset.
- Ability to thrive in a fully remote, fast-paced, and dynamic work environment.
- Experience with e-commerce platforms and digital advertising is highly desirable.
This is an exceptional remote opportunity for a visionary digital marketing leader to shape the online brand presence of a leading FMCG company. This role, nominally connected to Bengaluru, Karnataka, IN , offers the chance to work from anywhere.
Director of Marketing Strategy for genAI Start-up
Posted today
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ZEISS in India
ZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care and Sports & Cine Optics.
ZEISS India has 3 production facilities, R&D center, Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200+ employees and continued investments over 25 years in India, ZEISS’ success story in India is continuing at a rapid pace.
Further information at ZEISS India.
VisioGen is an innovative internal start-up from ZEISS that was founded in India to use generative AI to optimize communication with patients and increase conversion rates for premium eye clinics. Our innovative solution optimizes the processing of inquiries across multiple channels and combines AI-powered responses with verification by in-house opticians to ensure accuracy, efficiency, and compliance.
The Senior Marketing Manager will lead the market entry, adoption, and scaling for premium ophthalmology clinics in the United States. This role will focus on creating impactful marketing campaigns, leveraging digital channels, and collaborating with cross-functional teams to position VisioGen as a market leader in ophthalmology solutions. Over time, the role will expand to support global marketing efforts, ensuring alignment with diverse market needs while maintaining a start-up mindset within a large enterprise framework.
Marketing Strategy and Execution
- Develop and implement comprehensive marketing strategies to position VisioGen as a leader in AI-driven patient interaction solutions for ophthalmology clinics.
- Conduct market research to identify customer needs, competitive positioning, and emerging trends.
- Define and execute go-to-market plans for new product launches, ensuring alignment with sales and product teams.
- Monitor and analyze marketing performance metrics, adjusting strategies to optimize ROI.
Digital Marketing and Campaign Management**
- Lead digital marketing initiatives, including SEO/SEM, email marketing, social media, and content marketing, to drive lead generation and customer engagement.
- Collaborate with internal and external teams to create compelling content, such as blogs, case studies, videos, and webinars, that resonate with target audiences.
- Manage online advertising campaigns, ensuring effective targeting and budget optimization.
- Leverage analytics tools to track campaign performance and provide actionable insights.
Brand Management and Communications
- Ensure consistent brand messaging across all marketing channels and materials.
- Oversee the creation of marketing collateral, including brochures, presentations, and sales tools and secure ZEISS brand compliance.
- Represent VisioGen at industry events, conferences, and trade shows to promote the brand and build relationships.
Customer Insights and NPS Analysis
- Conduct Net Promoter Score (NPS) surveys to measure customer satisfaction and loyalty.
- Analyze NPS data to identify trends, pain points, and opportunities for improvement.
- Collaborate with cross-functional teams to address customer feedback and enhance the overall customer experience.
- Gather and analyze customer insights to inform marketing strategies and product development.
- Conduct competitive analysis to identify opportunities for differentiation and growth.
- Provide insights to the product team to guide feature development and positioning.
Cross-Functional Collaboration
- Work closely with the commercial team to align marketing efforts with revenue goals and support lead nurturing.
- Partner with the product team to ensure marketing strategies align with product roadmaps and customer needs.
- Collaborate with global and local marketing teams across ZEISS group to adapt strategies for diverse markets and cultural contexts.
Education And Experience
- Bachelor’s degree in marketing, business, or a related field (MBA or equivalent preferred).
- 8+ years of experience in marketing, with a proven track record of driving successful campaigns in the healthcare, medtech, or technology sectors.
- Strong understanding of digital marketing tools and platforms, including Google Analytics, Zoho and social media management tools.
- Experience in brand management and positioning in competitive markets.
- Experience conducting and analyzing NPS surveys is highly desirable.
Skills And Competencies
- Exceptional analytical skills, with the ability to interpret data and translate insights into actionable strategies.
- Strong project management skills, with the ability to manage multiple campaigns and deadlines.
- Excellent communication and interpersonal skills, with fluency in English (both written and spoken).
- Creative mindset with a passion for innovation and problem-solving.
- Experience working in a start-up or entrepreneurial environment is a plus.
Your ZEISS Recruiting Team
Upasana Sinal
Head of Digital Marketing & Social Media Strategy
Posted 17 days ago
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Digital Marketing Intern - Ops and Strategy
Posted today
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Next Lap is building the digital home for endurance sports - connecting athletes, events, and communities. We’re a fast-moving startup using tech to help recreational athletes track, share, and celebrate their journeys.
About the Role
We’re looking for a Digital Marketing Intern – Operations & Strategy at Next Lap. This is a refreshed and expanded version of our previous Digital Marketing Intern role, now combining marketing operations, campaign management, and AI-powered process automation. You’ll own workflows, plan campaigns, coordinate content and design, and track performance - all hands-on, with real impact on how we engage athletes and sports communities. People who applied to our earlier DM job post need not apply here again.
Responsibilities
- Plan and coordinate content and campaign calendars across social, email, and web.
- Manage timelines, assets, and workflows to keep campaigns on track.
- Support day-to-day channel management for social media, blog, and newsletter.
- Oversee marketing operations - scheduling, process documentation, and workflow optimization.
- Apply basic design understanding to ensure content is visually appealing and effective.
- Track performance metrics, analyze results, and suggest improvements.
- Collaborate with design, product, and community teams to execute campaigns smoothly.
- Explore AI tools to automate workflows and improve efficiency.
Requirements / Skills
- Strong interest in digital marketing, content strategy, and brand building.
- Some experience or currently pursuing a course in digital marketing, social media, or related fields.
- Familiarity with social media platforms (Instagram, LinkedIn, Strava) and basic analytics tools.
- Understanding of design principles - layout, typography, color, and visual hierarchy.
- Organized, detail-oriented, and capable of managing campaigns, assigning tasks, and coordinating across teams .
- Comfortable maintaining folders, documentation, and workflows for marketing projects using Excel, Notion, or similar tools .
- Bonus: Passion for sports, fitness, or endurance communities.
Internship Details
- Duration: 12 weeks
- Location: Remote
- Commitment: 35 hours per week (flexible, student-friendly)
- Stipend: ₹4,000/month
- Start Date: Immediate
Digital Marketing
Posted today
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Designation : Digital Marketing, Community & SEO Lead
Notice Period - Immediately
Mode - Work from Office
Salary - Best in the Industry
About Company:
Neolacta Lifesciences is a pioneering biotechnology company improving infant health through
both human milk–derived products and other innovative therapies
Shape the digital face of an infant health-focused brand that blends awareness, credibility, and
community engagement in equal measure and across multiple platforms
Why us?
Three reasons
1. The first and only of its kind company in India and Asia and one of only three in
the world
2. A multi-faceted role
3. High degree of autonomy in decision making and execution
Role Overview
- Lead organic growth, community building, and SEO visibility across LinkedIn, Pinterest, and Indian-first apps (ShareChat, Moj, Josh, Koo)
- Target audience: Neonatologists, parents, Lactation Consultants,
- Blend thinking with hands-on execution managing communities and optimizing web presence
Key Responsibilities
Community & Content Growth
- Build and manage active online communities across multiple platforms
- Partnership with existing parenting communities: Work with BabyChakra, Momspresso, The Baby Destination, and regional Facebook groups for cross-posting donation stories. Manage tie-ups for guest blogs, reels etc
- Develop organic, content-led strategies posts, videos, carousels, regional content
- Engage directly with HCPs, influencers, and niche audiences to enhance credibility
Website Management & SEO
- Oversee website content updates for accuracy and SEO alignment
- Collaborate with developers and designers for UX and content improvements
Analytics & Insights
- Measure digital performance across social and web platforms
- Use analytics tools to refine content, community, and SEO strategies
Must-Have Skills
- Experience in organic marketing, community management, SEO and in email or Whatsapp campaigns
- Prior experience in either B2B or B2C
- Hands-on use of LinkedIn, Pinterest, and Indian-first platforms (ShareChat, Moj etc)
- Familiarity with WordPress, Google Analytics, and SEO tools
- Strong ability to create engaging, multi-format content
- Analytical and creative approach to digital engagement
Donts This Role is NOT For
- Marketers focused only on paid ads or short-term results
- Candidates limited to FB/Instagram
- Individuals who have managed agencies rather than individual tasks
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Manager Digital Marketing

Posted today
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**At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.**
**Job Overview**
We are looking for an experienced and forward-thinking Digital Marketing Manager to lead the development, optimization, and performance of our brand and product presence across multiple digital platforms. This role is responsible for defining the web strategy to support business objectives, enhance user experience, and drive engagement, conversion, and brand consistency. The ideal candidate combines strategic thinking with hands-on execution and a data-driven mindset. The manager must develop a keen understanding of the Aerospace & Défense industry, the customer base, electronic distribution and the competitive landscape.
**Job Responsibilities:**
**Web Strategy & Planning**
+ Develop and maintain a comprehensive web strategy that aligns business goals, brand identity, and marketing campaigns.
+ Translate customer needs and business objectives into an engaging and optimized online experience.
+ Own the web roadmap and lead cross-functional collaboration on prioritizing site features, functionality, and content.
**User Experience (UX) & Optimization**
+ Work closely with UX/UI designers, developers, and content creators to improve site usability, accessibility, and engagement.
+ Implement strategies for site navigation, structure, and design to support customer journeys and conversion goals.
+ Conduct regular site audits, user testing, and performance evaluations to drive continuous improvement.
**Engagement & Conversion**
+ Partner on content and SEO to ensure content is optimized for search, relevance, and performance.
+ Ensure messaging, visuals, and calls to action are aligned with brand voice and campaign objectives.
+ Drive conversion-focused strategies to strengthen distributor partnerships and enhance e-commerce capabilities,
+ Support seamless customer experiences for increased channel performance.
+ Monitor trends and analytics to adjust content strategies as needed
**Analytics & Performance Tracking**
+ Define key web performance KPIs (e.g., traffic, bounce rate, conversion, time on page).
+ Leverage tools like Adobe Analytics, Tag Manager, Search Console, and Hotjar to analyze site data and make strategic recommendations.
+ Deliver regular reporting and actionable insights to stakeholders.
**Technology & Platform Management**
+ Manage CMS platforms (e.g. Adobe Experience Manager) and coordinate with the internal digital Center of Excellence team and external vendors as needed.
+ Evaluate and implement new tools or integrations to improve web performance and personalization.
**Desired Candidate Profile:**
+ Bachelor's degree in marketing, digital experience, digital media, or related field.
+ 12+ years of experience in website strategy, management, or digital marketing.
+ Deep understanding of UX principles, SEO best practices, and web analytics.
+ Hands-on experience with CMS platforms and web optimization tools.
+ Strong project management skills with experience leading cross-functional web initiatives.
+ Excellent analytical, communication, and problem-solving abilities.
+ Strong business, commercial, and technical acumen.
+ Ability to develop, articulate, and implement sales strategy to grow revenue and market share.
+ Able to deal with ambiguity while still managing vision and purpose.
+ Collaborative, ability to build strong relationships with cross-functional partners within a global and diverse organization.
+ Analytical and strong problem-solving skills.
+ Strong sense of urgency and bias for action.
**Competencies**
SET : Strategy, Execution, Talent (for managers)
**ABOUT TE CONNECTIVITY**
TE Connectivity plc (NYSE: TEL) is a global industrial technology leader creating a safer, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions enable the distribution of power, signal and data to advance next-generation transportation, energy networks, automated factories, data centers, medical technology and more. With more than 85,000 employees, including 9,000 engineers, working alongside customers in approximately 130 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at and on LinkedIn ( ,Facebook ( ,WeChat, ( Instagram andX (formerly Twitter). ( TE CONNECTIVITY OFFERS:**
We are pleased to offer you an exciting total package that can also be flexibly adapted to changing life situations - the well-being of our employees is our top priority!
- Competitive Salary Package
- Performance-Based Bonus Plans
- Health and Wellness Incentives
- Employee Stock Purchase Program
- Community Outreach Programs / Charity Events
- Employee Resource Group
**IMPORTANT NOTICE REGARDING RECRUITMENT FRAUD**
TE Connectivity has become aware of fraudulent recruitment activities being conducted by individuals or organizations falsely claiming to represent TE Connectivity. Please be advised that TE Connectivity **never requests payment or fees** from job applicants at any stage of the recruitment process. All legitimate job openings are posted exclusively on our official careers website at te.com/careers, and all email communications from our recruitment team will come **only from** **actual** **email addresses ending in @te.com** . If you receive any suspicious communications, we strongly advise you not to engage or provide any personal information, and to report the incident to your local authorities.
Across our global sites and business units, we put together packages of benefits that are either supported by TE itself or provided by external service providers. In principle, the benefits offered can vary from site to site.
Location:
Bangalore, KA, IN,
City: Bangalore
State: KA
Country/Region: IN
Travel: Less than 10%
Requisition ID:
Alternative Locations:
Function: Sales & Marketing
TE Connectivity and its subsidiaries, affiliates, and operating units (collectively, the "Company") is committed to providing a work environment that prohibits discrimination on the basis of age, color, disability, ethnicity, marital status, national origin, race, religion, gender, gender identity, sexual orientation, protected veteran status, disability or any other characteristics protected by applicable law or regulation.
SPE-Digital Marketing

Posted today
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Join our dynamic team as a Digital Marketing Specialist where you will leverage your expertise in English communication and MS Excel to drive impactful marketing campaigns. With a focus on the Hi-Tech domain you will collaborate in a hybrid work model ensuring flexibility and productivity. This role offers an exciting opportunity to contribute to our companys growth and make a significant impact in the digital marketing landscape.
**Responsibilities**
+ Develop and execute digital marketing strategies to enhance brand visibility and engagement.
+ Analyze market trends and consumer behavior to inform marketing decisions.
+ Collaborate with cross-functional teams to align marketing efforts with business objectives.
+ Utilize MS Excel to track and report on campaign performance metrics.
+ Create compelling content for various digital platforms to attract and retain customers.
+ Optimize marketing campaigns based on data-driven insights to maximize ROI.
+ Manage social media channels to increase audience reach and engagement.
+ Conduct competitive analysis to identify opportunities for differentiation.
+ Coordinate with external vendors and agencies to ensure seamless campaign execution.
+ Monitor and respond to customer feedback to improve brand perception.
+ Stay updated on industry trends and emerging technologies to maintain a competitive edge.
+ Support the development of marketing materials and presentations.
+ Ensure compliance with digital marketing best practices and regulations.
**Qualifications**
+ Demonstrate proficiency in English communication for effective collaboration.
+ Exhibit advanced skills in MS Excel for data analysis and reporting.
+ Possess a strong understanding of digital marketing principles and strategies.
+ Have experience in the Hi-Tech domain to tailor marketing efforts effectively.
+ Show ability to work in a hybrid model balancing remote and in-office tasks.
+ Display excellent organizational and multitasking skills.
+ Demonstrate a proactive approach to problem-solving and decision-making.
Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Digital Marketing Specialist

Posted today
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Standard (Mon-Fri)
**Environmental Conditions**
Office
**Job Description**
When you're part of the team at Thermo Fisher Scientific, you'll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you'll be supported in achieving your career goals.
**Location/Division-Specific Information**
Bangalore
**How will you make an impact?**
In this position, you will be part of the CMD Paid Media team. You will be part of a team that are responsible for creating, building and maintaining best-in-class global marketing journeys across digital media channels. This position will provide day-to-day support, collaborate with partners as needed during planning and execution, and provide insight into opportunities to optimize campaigns and processes.
**What will you do?**
+ Provide administrative and operational support to the Digital Marketing Team
+ Coordinate digital marketing campaigns/tactics such as marketing database entries, workflow scheduling, scheduling media campaigns, supporting various tactic types into market
+ Management of the end-to-end invoicing process for paid media vendors ensuring budget accuracy
+ Evaluate and monitor campaign/tactic performance with the ability to provide insights.
+ Troubleshoot marketing database management (general system issues and business partner system questions).
+ Participate and communicate in business partner meetings regarding digital marketing campaigns.
+ Document training materials and SOPs as needed
**How will you get here?**
+ Bachelor's degree in a relevant field
+ Minimum of 1-3 years related experience (digital campaign management, integrated marketing across search, paid media, email, web, social, customer service, sales, events, onsite stores)
**Knowledge, Skills, Abilities**
+ Ability to work successfully with remote teams (virtual team environment)
+ Thorough with strong organizational skills, able to thrive under tight deadlines and perform multiple tasks effectively and concurrently
+ Strong written and verbal communication skills, as well as proofreading skills
+ Experience working within Digital Marketing systems, i.e. Workfront, AEM, Google, Social Media platforms
+ Moderate proficiency using Excel, PowerPoint and Microsoft Teams
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.
**Benefits:**
We offer competitive remuneration, annual incentive plan bonus scheme, healthcare, company pension/retirement, and a range of employee benefits! Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform critical job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.