161 Content Strategy jobs in Chennai

Company Overview

Treeline Business Solutions Pvt. Ltd. is a boutique provider of specialized services in Business Process Outsourcing, Knowledge Process Outsourcing, Recruitment Process Outsourcing, IT Outsourcing, and Consulting Practices. Based in India, Treeline serves a diverse clientele across India, US, GCC, and Africa in various industries. Our commitment to quality, quick turnaround, and confidentiality drives our vision to be a top service provider offering exemplary services at affordable costs.

Job Overview

We are seeking a Digital Marketing Enthusiast to join our team on a full-time basis. This junior-level position, based in Chennai or Tiruchirappalli, offers an exciting opportunity for candidates with 1 to 3 years of experience. The ideal candidate will play a pivotal role in enhancing our online presence and implementing our digital marketing strategies. This role demands creativity, analytical skills, and a keen understanding of digital marketing principles.

Qualifications and Skills

• At least 1 year of experience in digital marketing or related areas is necessary to understand the essentials of online marketing.
• Must possess strong social media management skills to engage and grow our online community effectively (Mandatory skill).
• Proven expertise in creating engaging and original content tailored for diverse platforms will be highly beneficial.
• Ability to plan and execute comprehensive email marketing campaigns to nurture and convert leads is essential.
• Experience in conversion rate optimization to improve the efficiency and output of campaigns is required.
• Proficiency in managing multiple digital marketing campaigns simultaneously is crucial for optimal results.
• Strong data analysis skills to interpret marketing metrics and drive insights for continuous improvement are required.
• Understanding of SEO practices to enhance search engine rankings and drive organic traffic will be invaluable.

Roles and Responsibilities

• Develop and implement digital marketing strategies to achieve our business objectives and enhance brand awareness.
• Manage social media channels to increase engagement, followers, and generate leads through meaningful interactions.
• Create and curate compelling content across various platforms to attract and retain target audiences.
• Execute email marketing campaigns, including editing, copywriting, and audience segmentation.
• Analyze the performance of digital marketing campaigns and use data for continuous optimization and improvement.
• Collaborate with the team to optimize website for SEO, ensuring top ranking in search results.
• Use conversion rate optimization techniques to maximize campaign effectiveness and improve ROI.
• Monitor industry trends and competitors strategies to innovate and maintain competitive edge.

Company Overview

Job Hub Hr is a leading Recruitment and Staffing Agency headquartered in Bangalore, known for its expertise in connecting organizations with skilled talent through innovative technology. As a prominent player in the Human Resources Services industry, Job Hub Hr excels in providing comprehensive staffing and recruitment solutions across India. Our team of dedicated professionals is committed to delivering exceptional HR services and support.

Job Overview

We are seeking a skilled Digital Marketing Executive to join our dynamic Marketing team in Chennai. This is a mid-level, full-time position that requires a strategic and analytical mindset to enhance our digital presence. As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing marketing strategies that promote Job Hub Hr's services and engage our target audience effectively.

Qualifications and Skills

• Proven experience as a Digital Marketing Executive with a deep understanding of digital marketing techniques (Mandatory skill).
• Strong proficiency in Google Analytics to track and report on website traffic and campaign performance.
• Expertise in SEO to optimize website content and improve search engine ranking.
• Hands-on experience with PPC Advertising to create and manage cost-effective ad campaigns.
• Skillful in Social Media Marketing to enhance brand awareness and drive engagement across platforms.
• Ability to create compelling content for various digital channels to attract and retain the target audience.
• Proficient in Email Marketing strategies to communicate effectively with potential clients and candidates.
• Strong data analysis skills to assess marketing effectiveness and optimize strategies based on insights.

Roles and Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive online traffic and boost brand presence.
• Manage and optimize SEO campaigns to improve the company's website visibility and search engine ranking.
• Create and oversee PPC advertising campaigns to ensure effective use of marketing budgets and achieve desired ROI.
• Engage with audiences on social media platforms by crafting and sharing insightful content tailored to our services.
• Generate engaging and informative content across digital channels to attract and retain the target audience.
• Use Google Analytics and other tools to monitor website performance and gather insights for future marketing efforts.
• Collaborate with cross-functional teams to ensure consistent branding and messaging across all marketing channels.
• Analyze marketing data to identify trends and opportunities, making data-driven decisions to enhance marketing strategies.

Company Overview

Isoftronics is a dynamic player in the IT services and consulting industry, dedicated to delivering comprehensive technology solutions, infrastructure management, and strategic IT consulting. Based in Chennai, Isoftronics serves businesses by providing specialized IT services to enhance operational efficiency and achieve business goals.

Job Overview

We are seeking a Digital Marketing Head to join our team in Chennai. This full-time role is ideal for a fresher with up to 1 year of work experience. The successful candidate will spearhead our digital marketing initiatives, contributing to strategic growth and brand visibility in alignment with our IT services and consulting objectives.

Qualifications and Skills

• Expertise in social media marketing to drive brand awareness and customer engagement through various platforms.
• Proficiency in email marketing platforms to craft and execute email campaigns that enhance customer relationships.
• Skilled in data analytics and reporting for evaluating campaign performance and deriving actionable insights.
• Experience with CRM tools for managing customer interactions and improving business relationships.
• Knowledge of marketing automation tools to streamline and enhance marketing efforts across channels.
• SEO strategy and implementation (Mandatory skill) to optimize our digital content for search engines and improve visibility.
• Content marketing (Mandatory skill) necessary for creating engaging and informative content that aligns with our brand message.
• PPC advertising platforms (Mandatory skill) to effectively manage and execute pay-per-click ad campaigns that drive targeted traffic.

Roles and Responsibilities

• Develop and execute comprehensive digital marketing strategies to achieve business objectives and enhance online presence.
• Oversee the creation and distribution of engaging and relevant digital content across various platforms.
• Manage SEO efforts to improve search engine rankings and drive organic traffic to our website.
• Implement and optimize PPC campaigns to maximize ROI and ensure alignment with marketing goals.
• Analyze market trends and customer behavior to adjust marketing strategies and improve effectiveness.
• Collaborate with cross-functional teams to ensure consistent messaging and brand voice across all channels.
• Monitor and report on the performance of all digital marketing campaigns, providing actionable recommendations for improvement.
• Lead efforts in developing innovative marketing campaigns that align with company objectives and resonate with target audiences.

We are looking for a dynamic Marketing Content Executive to create engaging digital content and manage content for social media channels that enhance our brand presence and support marketing campaigns.

•   Content Creation & Marketing

•   Write clear, creative, and SEO-optimized content for websites, blogs, landing pages, and email campaigns.

•   Develop ad copies and short-form content for Google Ads, Meta (Facebook/Instagram), and LinkedIn campaigns.

•   Research trending topics and keywords to create relevant, audience-focused content.

•   Proofread and edit content to align with brand tone and communication guidelines.

•   Coordinate with designers to develop visually engaging creatives and infographics.

•   Engage with followers, respond to comments/messages, and build community engagement.

•   Stay updated with social media content trends, tools, and best practices.

•   Collaborate with the marketing team to execute content promotions and product launches.

•   Timely execution of content calendar.

•   Bachelor’s degree in marketing, Mass Communication, English, or related field.

•   1–3 years of experience in content writing, social media, or digital marketing.

•   Excellent writing, editing, and communication skills in English.

•   Understanding of SEO, keyword research, and analytics tools (Google Analytics, Search Console).

•   Basic understanding of paid ad platforms and campaign reporting.

•   Creative mindset with attention to detail and timelines.

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Job Overview

We are seeking a Sr Executive in Digital Marketing for a remote position. This mid-level role requires 4 to 6 years of work experience. The ideal candidate will spearhead our digital marketing efforts, leveraging innovative strategies to enhance brand presence, optimize marketing channels, and drive engagement across multiple platforms. Join us in a dynamic environment where impactful digital solutions in health care are created and narrated.

Qualifications and Skills

• Minimum of 5 years of experience in digital marketing, demonstrating expertise in creating compelling marketing strategies.
• Proven expertise in Social Media Marketing (Mandatory skill) with the capability to drive creative campaigns that engage and convert audiences.
• Deep understanding of SEO for improving organic presence and reaching the target audience effectively across search engines.
• Skilled in Email Marketing with experience in crafting engaging newsletters and automated email campaigns.
• Adept in developing comprehensive digital strategies that align with the companys objectives, enhancing outreach efforts.
• Experience managing PPC campaigns to maximize ROI, ensuring cost-effective digital advertising strategies.
• Proficiency in Content Marketing to produce high-caliber, engaging content that supports the overall digital marketing campaign efforts.
• Knowledge in Video Marketing, promoting brand messaging through visual content to capture audience attention and engagement.
• Strong grasp of Branding principles, ensuring consistent and effective representation of the companys image across all digital platforms.

Roles and Responsibilities

• Develop and implement comprehensive digital marketing strategies that are aligned with the organization's growth goals and brand emphasis.
• Manage and optimize social media channels to enhance brand visibility and engagement through targeted campaigns.
• Implement and analyze SEO strategies to boost website visibility and search engine rankings efficiently.
• Plan and execute email marketing campaigns, including automated flows, to nurture leads and engage with our audience effectively.
• Create and manage PPC advertising across various platforms to maximize ad spend return and target reach.
• Produce, curate, and evaluate content strategies that resonate with target demographics, enhancing brand storytelling.
• Lead video marketing initiatives to produce engaging audio-visual content that propels the brands message across digital channels.
• Collaborate with cross-functional teams to ensure cohesive integration of digital marketing strategies with overall business development efforts.

Company Overview

Isoftronics is a leading IT service and consulting firm headquartered in Chennai, specializing in delivering strategic technology solutions and infrastructure management. Our expertise in IT services and consulting supports businesses and organizations to optimize their operations and achieve their objectives efficiently. With a team of 11-50 professionals, we pride ourselves in providing innovative and customized solutions.

Job Overview

We are seeking a Business Development Manager for our Media Digital Marketing Agency division, located in Chennai. This full-time role requires an individual with a strong background in digital marketing and a strategic mindset to drive business growth and implement effective marketing strategies. The ideal candidate will have significant experience in digital marketing and a track record of developing successful digital campaigns.

Qualifications and Skills

• Proficiency in digital marketing strategy is essential for developing and executing comprehensive marketing plans. (Mandatory skill)
• Strong expertise in search engine optimization (SEO) is necessary to improve the visibility and ranking of our clients' digital content. (Mandatory skill)
• Experience in social media advertising to effectively reach and engage target audiences on various platforms. (Mandatory skill)
• A solid understanding of Google Analytics to analyze web traffic and optimize digital marketing strategies based on insights.
• Experience in content marketing to create compelling and relevant content that attracts and retains a clearly defined audience.
• Competency in managing PPC campaigns to effectively allocate budgets and achieve high returns on advertising spend.
• Familiarity with marketing automation tools to streamline and improve marketing processes for greater efficiency.
• Strong analytical skills in data-driven decision making to interpret data, evaluate trends, and make informed marketing choices.

Roles and Responsibilities

• Develop and implement effective business development strategies to drive growth and expand the digital marketing agency's client base.
• Collaborate with cross-functional teams to design and execute digital marketing campaigns that meet client objectives.
• Conduct market research to identify new business opportunities and remain abreast of industry trends and competitor activities.
• Build and maintain strong relationships with clients, ensuring high levels of customer satisfaction and loyalty.
• Analyze campaign performance using analytics tools and adjust strategies to improve ROI and overall effectiveness.
• Prepare and present detailed reports on business development activities, campaign results, and market insights to management.
• Provide thought leadership and guidance on the latest digital marketing trends and innovations to enhance agency services.
• Ensure compliance with relevant regulations and ethical standards in all digital marketing practices and procedures.

Key Responsibilities:

1. Campaign Strategy and Execution:

Design and execute Google Ads campaigns for app installs and engagement, including Performance Max (PMax), Universal App Campaigns (UAC), and search campaigns.

Leverage PMax campaigns to deliver cross-channel performance, utilizing AI-driven insights for app promotion.

Set clear KPIs for app downloads, user acquisition, and retention, ensuring alignment with business goals.

Define audience segments and optimize targeting strategies, including custom audience creation. 2. Performance Optimization:

Monitor and analyze performance metrics such as CPI, CPA, ROAS, and engagement rates.

Optimize PMax campaigns using data insights, creative iterations, and audience targeting.

Conduct A/B testing on creatives, ad placements, and targeting to maximize impact.

3. Budget Management:

Plan, allocate, and manage advertising budgets across PMax and other Google Ads campaigns to ensure cost efficiency.

Maintain a balance between experimentation with PMax features and achieving consistent performance. 4. Collaboration and Coordination:

Partner with creative teams to design visually compelling and engaging ad assets for use across Performance Max and other campaigns.

Work closely with product and analytics teams to ensure proper tracking and attribution via tools like Firebase, AppsFlyer, and Adjust.

Collaborate with stakeholders to align on campaign strategies and performance goals. 5. Data Analysis and Reporting:

Use tools like Google Ads Manager, Firebase, Google Analytics, and AppsFlyer to monitor and report on campaign performance.

Provide stakeholders with actionable insights and recommendations based on campaign data, including PMax reports. 6. Stay Updated on Trends:

Keep abreast of Performance Max (PMax) updates, Google Ads innovations, and industry trends in app promotion.

Suggest innovative strategies leveraging PMax automation and machine learning capabilities.

Key Skills and Qualifications: Experience: 4+ years in digital marketing with expertise in Google Ads, app promotion, and Performance Max campaigns. Expertise: Proven experience with PMax, Universal App Campaigns (UAC), and audience segmentation. Tools Knowledge:

Proficiency in Google Ads Manager, Google Analytics, Firebase, and app tracking tools like AppsFlyer or Adjust. Analytical Skills: Strong ability to interpret PMax insights and campaign metrics for continuous improvement. Creativity: Ability to conceptualize engaging ad creatives tailored for Performance Max campaigns. Project Management: Strong multitasking skills to manage and optimize multiple campaigns simultaneously. Communication: Excellent verbal and written communication skills to convey strategies and insights to stakeholders.

Preferred Qualifications: Google Ads Certifications, particularly in PMax and app campaigns. Experience with additional app promotion platforms like Facebook Ads or Apple Search Ads. Familiarity with App Store Optimization (ASO) strategies