208 Crm Manager jobs in Mumbai

BUSINESS: CIRCOR Industrial

LOCATION: Mumbai

DIRECT REPORTING: Sr. Manager Data Analytics FUNCTIONAL REPORTING: Commercial Excellence

POSITION DETAILS

Position Summary

Position Title: CRM Manager

The primary focus of this role is to drive growth through effective use of CRM systems by developing and executing strategies to manage customer relationships, enhance customer satisfaction with key focus on delivering value to the customers in terms of Commercial Excellence.

Principal Activities (in order of importance) CRM Strategy and Execution:

• Design and implement CRM Strategies to Drive Customer Satisfaction and enhance User experience
• Lead or participate in worldwide, cross-functional teams to address business or systems issues relevant to CRM

System Configuration:

• Configure CRM as per agreed strategy and drive to accelerate its usage across business
• Driving continuous improvement in CRM related processes from quote to cash
• Modify existing approval process (Commercial DOA) workflow as per proposed changes
• Responsible for Master Data Management (MDM) within CRM and connected systems / tools
• Identify opportunities to enhance current processes after thorough understanding of existing processes and toolset used

System Management:

• Administer and Optimize CRM platform (e.g. MS Dynamics)
• Ensure data accuracy, segmentation, and integration with ERP and other systems
• Train and support internal teams on CRM usage and best practices
• Become single point of contact and super-user / admin for CRM.

Customer Data & Insights:

• Analyze Customer Data to identify Trends, behaviors, and opportunities.
• Develop or implement Dashboards / visualizations within dynamics for Sales Leaders, Product Line Managers, Sales Managers, Market Managers, Finance Teams, and Top Management
• Evaluate information gathered from multiple sources (SAP BW, CRM, SAP, etc.), reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a general understanding, and distinguish user requests from the underlying true needs.
• Maintain tools &scorecards to track key metrics and value captured.

Knowledge Skills& Abilities

• Show a strong ability to solve problems creatively, through innovation & process re-engineering
• Good inter-personal, organizational, time management and analytical skills
• Manage multiple priorities; both as an independent problem solver and as a team player
• Excellent verbal and written English communication skills and the ability to interact professionally with a diverse group / with all levels of management.
• Knowledge of integration between CRM and SAP systems(e.g., SAP)
• Familiarity with manufacturing sales processes

Education & Experience

• Degree in business administration (international business) or industrial engineering or an equivalent qualification
• Minimum 8 years of experience in a configurator / administrator role in CRM (MS Dynamics or equal)
• Technical proficiency in MS – Office suite with MS-Excel and MS-Power App is preferred
• Experience in Commercial processes

Work Environment & Benefits

• Office-based with flexibility for remote work
• Competitive salary and benefits including health insurance, retirement plans, and professional development support

About Auto Hangar:

Auto Hangar is one of India's most respected and long-standing luxury automobile dealer groups, representing iconic brands like Mercedes-Benz. With a strong focus on premium customer experience, trust, and innovation, we are looking for a CRM Manager to lead and optimize our customer engagement strategy across digital and physical channels.

Role Overview:

As the CRM Manager, you will be responsible for driving customer relationship strategy, enhancing customer lifecycle journeys, and implementing data-driven campaigns to build long-term engagement, loyalty, and repeat business. This role demands a deep understanding of luxury customer behavior, CRM tools, analytics, and a passion for delivering exceptional customer experiences.

Key Responsibilities: Strategy & Planning:

• Develop and execute a robust CRM strategy aligned with Auto Hangar's sales and aftersales goals.
• Create customer segmentation models for personalized marketing and communication.
• Design automated and manual campaigns for lead nurturing, post-sale engagement, service reminders, feedback collection, and reactivation.

CRM System Management:

• Manage and optimize the use of the Dealer Management System (DMS) and CRM platforms (e.g., Salesforce, AutoFusion, or Mercedes-Benz proprietary systems).
• Ensure proper data hygiene, lead tracking, and integration with digital and offline channels.
• Collaborate with IT and sales teams to improve CRM functionalities and workflows.

Campaign Execution & Communication:

• Plan and execute email, SMS, WhatsApp, and telecalling campaigns for different customer segments.
• Collaborate with sales, service, and marketing teams to craft personalized content and offers.
• Monitor open rates, conversions, and campaign effectiveness to optimize future efforts.

Analytics & Reporting:

• Analyze customer data to derive insights on behavior, purchase patterns, and satisfaction levels.
• Track KPIs such as lead response times, customer retention, repeat purchase rates, and campaign ROI.
• Prepare regular dashboards and reports for senior management.

Customer Experience Focus:

• Implement post-purchase engagement programs and customer satisfaction initiatives (e.g., NPS, CSAT).
• Support service teams in retention campaigns, extended warranty renewals, and service reminders.
• Act as the voice of the customer, identifying pain points and opportunities to enhance the customer journey.

Qualifications:

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• 5–8 years of experience in CRM, customer engagement, or loyalty marketing, preferably in automotive, luxury retail, or hospitality.
• Hands-on experience with CRM platforms like Salesforce, HubSpot, AutoFusion, or similar.
• Strong analytical mindset with proficiency in Excel, CRM dashboards, and reporting tools.
• Excellent communication skills and a customer-first attitude.
• Ability to work in a fast-paced, high-expectation environment.

Preferred:

• Experience in a luxury automotive dealership environment.
• Familiarity with Mercedes-Benz CRM standards and systems.
• Understanding of the customer journey in premium/luxury segments.
• Proficiency in regional languages (e.g., Marathi, Hindi) along with English.

Job Type: Full-time

Pay: ₹45, ₹50,000.00 per month

Work Location: In person

The CRM Manager will manage Salesforce CRM, improve customer journeys, ensure data accuracy, support digital transformation in automobile Industry. The role includes working with retailers, handling call-center processes, providing customer insights.

Designation: CRM Manager

Location: Mumbai (WFO)

We are seeking a skilled and innovative CRM Manager to lead our digital communication strategy across various platforms including WhatsApp, email, and app

notifications. As the Customer Engagement Manager, you will play a pivotal role in creating,

optimising, and delivering engaging content to enhance customer experiences and drive

brand loyalty.

Responsibilities:

• Audience Segmentation: Utilise customer data and segmentation strategies to tailor

content to different customer segments, ensuring relevant and personalised messaging.

• Engagement Optimization: Continuously monitor and analyze engagement metrics to

refine content strategies, improve open rates, click-through rates, and overall customer interaction.

• Ownership of customer engagement & journey across all communication platforms

(PN, SMS, WA, Email, etc.)

• Strategize & execute engagement journeys basis audience segmentation & business objectives

• Design, execute and measure impact (and reiterate) campaigns (Push Notifications, WhatsApp, SMS, Email, etc.) using CRM tools like Moengage, Clevertap, etc.

• Brand Consistency: Maintain a consistent brand tone and messaging across all digital platforms, reinforcing the brand's identity and values.

• Collaboration: Work closely with cross-functional teams, including marketing, design, and product, to align content with broader business objectives and product updates.

• A/B Testing: Conduct A/B testing to experiment with different content approaches, subject lines, and message formats to optimise engagement.

• Compliance: Ensure that all content adheres to relevant industry regulations, data privacy guidelines, and best practices.

• Stay Current: Keep up-to-date with industry trends, emerging technologies, and customer behaviour to adapt strategies accordingly.

• Content Strategy: Develop and execute a comprehensive content strategy for digital communication channels, aligning with brand voice, values, and customer preferences.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (Master's preferred).

• 2-3 years of experience in customer relationship management (CRM), or similar role.

• Proven experience in driving customer engagement strategy, with a focus on digital communication channels.

• Strong understanding of customer engagement metrics and how to interpret them for actionable insights

• Excellent written communication skills, with the ability to adapt content to different platforms and customer segments.

• Proficiency in data analysis to inform content decisions.

• Familiarity with customer relationship management (CRM) systems and marketing automation platforms.

• Creative mindset with the ability to think outside the box and drive innovation.

• Strong organisational skills and ability to manage multiple projects simultaneously.

• Knowledge of industry best practices, compliance standards, and data privacy regulations.

If you're passionate about driving customer engagement through digital mediums, we encourage you to apply. Join our team and play a key role in shaping our brand's communication strategy across various digital platforms.

Designation: CRM Manager

Location: Mumbai (WFO)

We are seeking a skilled and innovative CRM Manager to lead our digital communication strategy across various platforms including WhatsApp, email, and app notifications. As the Customer Engagement Manager, you will play a pivotal role in creating, optimising, and delivering engaging content to enhance customer experiences and drive brand loyalty.

Responsibilities:

• Audience Segmentation: Utilise customer data and segmentation strategies to tailor content to different customer segments, ensuring relevant and personalised messaging.
• Engagement Optimization: Continuously monitor and analyze engagement metrics to refine content strategies, improve open rates, click-through rates, and overall customer interaction.
• Ownership of customer engagement & journey across all communication platforms (PN, SMS, WA, Email, etc.)
• Strategize & execute engagement journeys basis audience segmentation & business objectives
• Design, execute and measure impact (and reiterate) campaigns (Push Notifications, WhatsApp, SMS, Email, etc.) using CRM tools like Moengage, Clevertap, etc.
• Brand Consistency: Maintain a consistent brand tone and messaging across all digital platforms, reinforcing the brand’s identity and values.
• Collaboration: Work closely with cross-functional teams, including marketing, design, and product, to align content with broader business objectives and product updates.
• A/B Testing: Conduct A/B testing to experiment with different content approaches, subject lines, and message formats to optimise engagement.
• Compliance: Ensure that all content adheres to relevant industry regulations, data privacy guidelines, and best practices.
• Stay Current: Keep up-to-date with industry trends, emerging technologies, and customer behaviour to adapt strategies accordingly.
• Content Strategy: Develop and execute a comprehensive content strategy for digital communication channels, aligning with brand voice, values, and customer preferences.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (Master’s preferred).
• 2-3 years of experience in customer relationship management (CRM), or similar role.
• Proven experience in driving customer engagement strategy, with a focus on digital communication channels.
• Strong understanding of customer engagement metrics and how to interpret them for actionable insights
• Excellent written communication skills, with the ability to adapt content to different platforms and customer segments.
• Proficiency in data analysis to inform content decisions.
• Familiarity with customer relationship management (CRM) systems and marketing automation platforms.
• Creative mindset with the ability to think outside the box and drive innovation.
• Strong organisational skills and ability to manage multiple projects simultaneously.
• Knowledge of industry best practices, compliance standards, and data privacy regulations.

If you’re passionate about driving customer engagement through digital mediums, we encourage you to apply. Join our team and play a key role in shaping our brand’s communication strategy across various digital platforms.

BUSINESS: CIRCOR Industrial

LOCATION: Mumbai

DIRECT REPORTING: Sr. Manager Data Analytics FUNCTIONAL REPORTING: Commercial Excellence

POSITION DETAILS

Position Summary

Position Title: CRM Manager

The primary focus of this role is to drive growth through effective use of CRM systems by developing and executing strategies to manage customer relationships, enhance customer satisfaction with key focus on delivering value to the customers in terms of Commercial Excellence.

Principal Activities (in order of importance) CRM Strategy and Execution:

• Design and implement CRM Strategies to Drive Customer Satisfaction and enhance User experience
• Lead or participate in worldwide, cross-functional teams to address business or systems issues relevant to CRM

System Configuration:

• Configure CRM as per agreed strategy and drive to accelerate its usage across business
• Driving continuous improvement in CRM related processes from quote to cash
• Modify existing approval process (Commercial DOA) workflow as per proposed changes
• Responsible for Master Data Management (MDM) within CRM and connected systems / tools
• Identify opportunities to enhance current processes after thorough understanding of existing processes and toolset used

System Management:

• Administer and Optimize CRM platform (e.g. MS Dynamics)
• Ensure data accuracy, segmentation, and integration with ERP and other systems
• Train and support internal teams on CRM usage and best practices
• Become single point of contact and super-user / admin for CRM.

Customer Data & Insights:

• Analyze Customer Data to identify Trends, behaviors, and opportunities.
• Develop or implement Dashboards / visualizations within dynamics for Sales Leaders, Product Line Managers, Sales Managers, Market Managers, Finance Teams, and Top Management
• Evaluate information gathered from multiple sources (SAP BW, CRM, SAP, etc.), reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a general understanding, and distinguish user requests from the underlying true needs.
• Maintain tools &scorecards to track key metrics and value captured.

Knowledge Skills& Abilities

• Show a strong ability to solve problems creatively, through innovation & process re-engineering
• Good inter-personal, organizational, time management and analytical skills
• Manage multiple priorities; both as an independent problem solver and as a team player
• Excellent verbal and written English communication skills and the ability to interact professionally with a diverse group / with all levels of management.
• Knowledge of integration between CRM and SAP systems(e.g., SAP)
• Familiarity with manufacturing sales processes

Education & Experience

• Degree in business administration (international business) or industrial engineering or an equivalent qualification
• Minimum 8 years of experience in a configurator / administrator role in CRM (MS Dynamics or equal)
• Technical proficiency in MS – Office suite with MS-Excel and MS-Power App is preferred
• Experience in Commercial processes

Work Environment & Benefits

• Office-based with flexibility for remote work
• Competitive salary and benefits including health insurance, retirement plans, and professional development support

Develop and deliver training programs to enhance employee skills and productivity. Assess training needs and track progress. Use innovative methods to ensure impactful learning experiences. Tracks what our teams do every day and generates relevant report. Helps new employees learn the system and fixes any technical/ IT related issues they have.

Job Type: Full-time

Pay: ₹25, ₹35,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person

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