333 Digital Marketing Manager jobs in Hyderabad

Experience: 7 - 9 years

Location: Gachibowli

Job Summary:

We are looking for a Performance Marketing Lead who is an expert in Google Ads, Meta (Facebook & Instagram), and other digital advertising platforms. The ideal candidate will have a strong analytical mindset, a data-driven approach, and a heavy focus on ROI optimization. This role requires continuous tracking, improvement of key performance metrics, and innovative strategies to scale campaigns efficiently.

Key Responsibilities:

1. Digital Advertising & Campaign Management:

• Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta, and other paid media platforms.
• Continuously test and refine ad creatives, audience targeting, and bidding strategies.
• Manage campaign budgets with a focus on maximizing ROI and reducing cost per acquisition (CPA).

2. Performance Analysis & Optimization:

• Track, analyze, and report on key marketing KPIs such as CTR, CPC, ROAS, conversion rates, and customer acquisition costs.
• Utilize A/B testing, attribution modeling, and funnel analysis to improve campaign performance.
• Identify new opportunities for growth and implement best practices to enhance campaign efficiency.

3. Audience Targeting & Segmentation:

• Develop data-driven audience segmentation strategies for better targeting and personalization.
• Leverage first-party and third-party data to improve audience reach and engagement.
• Stay updated with the latest trends in audience behavior, ad algorithms, and platform updates.

4. Continuous Improvement & Strategy Development:

• Implement automation, AI-driven optimization , and other cutting-edge strategies to enhance efficiency.
• Work closely with the creative team to ensure ad creatives and messaging align with campaign objectives.
• Explore new advertising platforms and opportunities beyond Google and Meta, such as LinkedIn, TikTok, and programmatic advertising.

5. Cross-functional Collaboration & Leadership:

• Work with internal teams, including content, product, and analytics, to align marketing efforts with business goals.
• Manage relationships with external agencies, vendors, and partners when needed.
• Keep up-to-date with industry trends, competitor strategies, and emerging technologies in performance marketing.

Key Qualifications & Skills:

7-9 years of hands-on experience in performance marketing, preferably in e-commerce, fintech, SaaS, or consumer tech industries.

Expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and retargeting strategies.

Strong understanding of performance analytics, conversion tracking, attribution models, and marketing automation.

Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Business Manager, Google Data Studio, and third-party ad management platforms.

Experience in budget management, bid strategies, and optimizing campaigns for revenue growth.

Excellent problem-solving skills with a data-driven, ROI-focused approach.

Preferred Qualifications:

• MBA/PGDM in Marketing, Digital Marketing, or a related field.
• Experience in managing high-budget ad spends and large-scale campaigns.
• Familiarity with SEO, CRM marketing, and omnichannel strategies is a plus.

Note : The selected candidate will be required to work on-site at the client's location, 6 days a week.

The Digital Marketing Manager will spearhead the brand’s digital initiatives to strengthen visibility, and build meaningful engagement with key stakeholders - dealers, engineers, contractors, masons and end customers. A strategic thinker with expertise in performance marketing, content, and social media marketing.

Key Responsibilities:

• Formulate and execute an integrated digital marketing roadmap across SEO, SEM, social media, content marketing, and email marketing.
• Lead social media marketing efforts across platforms (Facebook, Instagram, YouTube, LinkedIn, WhatsApp, etc.), focusing on building community engagement, dealer/contractor/engineer/mason connect, and brand storytelling.
• Plan and implement performance marketing campaigns aimed at brand awareness, dealer acquisition, and stakeholder engagement.
• Oversee website management, UX optimization, and digital analytics for performance tracking.
• Conceptualize and roll out influencer tie-ups, regional content, and digital-first brand campaigns.
• Build and scale dealer/contractor/mason/engineer engagement programs through apps, WhatsApp campaigns, and loyalty platforms.
• Benchmark competitor digital presence and identify opportunities for innovation.
• Align digital campaigns closely with sales and regional marketing requirements.

Qualification & Skills:

• MBA/PGDM in Marketing (preferred).
• 4-5 years of proven experience in digital marketing, with a strong focus on performance, social media strategy and execution.
• Expertise in Google Ads, Meta Ads, SEO tools, CRM, and analytics platforms.
• Strong creative, analytical, and communication skills.
• Exposure to digital marketing in building materials, FMCG, or consumer durables is a plus.

Location: Hyderabad, Telangana, India.

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Manage and optimize all paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee SEO initiatives to improve organic search rankings and drive website traffic.
• Develop and execute social media marketing strategies to increase brand awareness and community engagement.
• Create and curate engaging content for various digital platforms, including website, blog, and social media.
• Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Analyze marketing campaign performance data and provide actionable insights and recommendations.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Collaborate with cross-functional teams, including sales, product, and design, to ensure cohesive marketing efforts.
• Manage the digital marketing budget and ensure efficient allocation of resources.
• Stay up-to-date with the latest digital marketing tools, trends, and best practices.
• Report on key marketing metrics and campaign performance to senior management.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of success.
• Demonstrated expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and marketing automation software.
• Strong analytical skills and the ability to interpret complex data to drive strategic decisions.
• Excellent written and verbal communication skills.
• Experience in managing marketing budgets and optimizing campaign performance.
• Ability to work effectively in a collaborative, hybrid work environment.
• Creative thinking and a passion for innovative marketing solutions.
• Experience with A/B testing and conversion rate optimization.

• Develop and implement comprehensive digital marketing strategies to achieve business objectives, including lead generation, brand awareness, and customer acquisition.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising.
• Plan and execute paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., ensuring optimal ROI.
• Oversee the creation of engaging and relevant content for websites, blogs, social media, and email newsletters.
• Monitor website traffic and user behavior using analytics tools (e.g., Google Analytics) to identify trends and opportunities for improvement.
• Conduct market research and competitive analysis to inform marketing strategies and identify new growth avenues.
• Manage the digital marketing budget, ensuring efficient allocation of resources and tracking campaign performance.
• Collaborate with cross-functional teams, including sales, product development, and design, to ensure cohesive messaging and campaign execution.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Analyze campaign performance data and provide regular reports with actionable insights and recommendations to stakeholders.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of success.
• Demonstrated expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Business Manager, and marketing automation software.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills, with a knack for crafting compelling marketing copy.
• Creative thinking and problem-solving abilities.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Experience in A/B testing and conversion rate optimization (CRO).
• Understanding of current digital marketing trends and emerging platforms.

Company Overview

Gamut HR Solutions, headquartered in Hyderabad with a team of 2-10 employees, specializes in matching job seekers with their ideal roles. By leveraging a personalized approach, Gamut HR Solutions aims to streamline the recruitment process, facilitating successful connections between candidates and employers. For more information, visit our website at Gamut HR Solutions .

Job Overview

We are seeking a dynamic and experienced Digital Marketing Manager to join our team in Hyderabad. This full-time, mid-level position requires candidates with 4 to 6 years of relevant work experience. The successful candidate will play a crucial role in shaping our digital marketing strategies and enhancing our online presence.

Qualifications and Skills

• Proven experience and expertise in social media marketing to enhance brand visibility and engagement.
• Competency in pay-per-click (PPC) advertising to maximize ROI and drive qualified leads.
• Ability to develop and implement an effective digital strategy aligning with business goals.
• Proficient in search engine optimization (SEO) techniques to improve website rankings and organic traffic.
• Experience in crafting and executing email marketing campaigns for lead nurturing and customer retention.
• Proficiency in Google Analytics for analyzing web traffic and the effectiveness of marketing strategies (Mandatory skill).
• Skilled in content marketing to curate engaging and relevant content for various platforms (Mandatory skill).
• Expertise in managing digital marketing campaigns with a focus on innovation and performance (Mandatory skill).

Roles and Responsibilities

• Develop, execute, and monitor comprehensive digital marketing campaigns across all digital channels.
• Lead the content marketing efforts by crafting and distributing impactful content that resonates with our target audience.
• Utilize Google Analytics to extract insights and optimize marketing strategies for performance improvements.
• Execute and manage PPC and social media advertising campaigns to boost lead generation and brand presence.
• Drive SEO strategies to enhance website visibility, ranking, and organic search traffic.
• Collaborate with cross-functional teams to align marketing strategies and ensure cohesive brand messaging.
• Develop effective email marketing campaigns aimed at customer engagement and retention.
• Stay updated with the latest digital marketing trends and tools to ensure our strategies are cutting-edge.