991 Digital Marketing Specialist jobs in Ahmedabad

Job Title: Digital Marketing Specialist

Experience: 4-5 years

Location: Ahmedabad

Type: Full-time

About Us:

Apeiros AI Private Limited is a pioneering provider of retail and customer engagement software

solutions tailored for hyperlocal mom-and-pop retailers. Our mission is to empower our clients with

innovative, user-friendly products that streamline operations, enhance customer experiences, and

drive business growth. We thrive on enabling small retailers to leverage technology effectively in

today's competitive market.

Job Summary

We are looking for a creative and results-driven Digital Marketing professional to join our team. The

ideal candidate will be responsible for planning, implementing, and optimizing digital marketing

campaigns across various channels to drive traffic, engagement, and revenue growth.

Key Responsibilities

 Plan, execute, and manage digital marketing campaigns including SEO (search engine

optimisation), SEM (search engine marketing), PPC (pay-per click), social media, email

marketing, and display advertising.

Develop content strategies for blogs, social media, and other digital platforms to increase

brand awareness and engagement.

onitor and analyze website traffic, social media metrics, and campaign performance using

tools like Google Analytics, Google Ads, Facebook Ads Manager, etc.

pdate and manage website.

ptimize campaigns to improve ROI and conversion rates.

ollaborate with the design and content teams to create compelling visuals and messaging

for campaigns.

anage social media accounts and create content calendars.

tay up-to-date with the latest digital marketing trends, tools, and best practices.

ssist in marketing automation and lead nurturing efforts.

oordinate with external agencies, vendors, and partners when needed.

Requirements / Qualifications

achelor’s degree in Marketing, Business, Communications, or related field.

 ven experience in digital marketing (2+ years preferred).

trong understanding of SEO, SEM, PPC, social media marketing, email marketing, and

analytics.

ands-on experience with Google Analytics, Google Ads, Facebook Ads, and other digital

marketing tools.

xcellent written and verbal communication skills.

reative mindset with strong problem-solving skills.

bility to manage multiple projects and meet deadlines.

nowledge of marketing automation platforms is a plus.

Key Competencies

nalytical thinking and data-driven decision-making.

reativity and innovation in campaign ideas.

trong teamwork and collaboration skills.

ttention to detail and commitment to quality.

How to Apply:

Interested candidates can send their updated resumes to or contact us at for more details.

• Develop, implement, and manage comprehensive digital marketing campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram, LinkedIn).
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Manage and optimize SEM campaigns to maximize ROI and drive qualified traffic.
• Create engaging and shareable content for social media, blog posts, email newsletters, and website landing pages.
• Analyze campaign performance data using tools like Google Analytics, identifying trends and insights to inform future strategies.
• Monitor and report on key marketing metrics (e.g., website traffic, conversion rates, lead generation, customer acquisition cost).
• Collaborate with cross-functional teams, including design, content creation, and sales, to ensure brand consistency and campaign alignment.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Manage the company's social media profiles and engage with our online community.
• Develop and execute email marketing campaigns, including list segmentation and A/B testing.
• Contribute to the overall marketing strategy and budget planning.
• Identify new digital marketing opportunities and emerging platforms.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven track record of success in developing and executing digital marketing campaigns.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing principles.
• Hands-on experience with marketing analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Proficiency in content management systems (CMS) and social media management tools.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Strong creative and copywriting abilities.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
• Exceptional communication and collaboration skills, with the ability to work effectively in a virtual team.
• Certifications in Google Ads or Google Analytics are a strong plus.
• Experience with marketing automation platforms is desirable.

• Develop and execute digital marketing strategies across various platforms including social media, search engines, email, and display advertising.
• Manage and optimize social media profiles and content to increase brand visibility and engagement.
• Create compelling and effective digital content, including website copy, blog posts, social media updates, and email newsletters.
• Plan and execute SEO/SEM strategies to improve search engine rankings and drive organic traffic.
• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics.
• Conduct market research and identify target audience segments to tailor marketing messages.
• Collaborate with graphic designers and content creators to produce high-quality marketing materials.
• Manage email marketing campaigns, including list segmentation, campaign creation, and performance tracking.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Assist in the development and execution of broader marketing initiatives and strategies.
• Manage digital advertising budgets and ensure optimal ROI on ad spend.
• Test and optimize marketing campaigns to improve engagement and conversion rates.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience of 2-4 years in digital marketing or a similar role.
• Demonstrable experience with SEO/SEM, email marketing, social media marketing, and content marketing.
• Proficiency in using digital analytics tools like Google Analytics.
• Experience with marketing automation platforms is a plus.
• Strong understanding of content creation and copywriting.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Familiarity with various social media platforms and their respective audiences.

• Develop, implement, and manage comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Create engaging and relevant content for social media platforms, blogs, and other digital channels.
• Develop and execute email marketing campaigns to nurture leads and engage customers.
• Monitor website analytics and campaign performance, providing regular reports and insights.
• Analyze market trends and competitor activities to identify new opportunities.
• Collaborate with design and content teams to create compelling marketing assets.
• Manage social media communities and engage with followers.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (2+ years) in digital marketing, with a strong understanding of SEO, SEM, social media marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Excellent content creation and copywriting skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Excellent communication and collaboration skills.
• Experience with marketing automation tools is a plus.
• Creative thinking and a passion for digital innovation.

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive qualified leads.
• Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings.
• Plan and execute paid advertising campaigns (SEM/PPC) across platforms like Google Ads and social media.
• Create engaging and relevant content for our website, blog, social media, and email newsletters.
• Manage social media profiles and engage with our online community to foster brand loyalty.
• Develop and manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Analyze website traffic, campaign performance data, and key marketing metrics using tools like Google Analytics.
• Prepare regular reports on marketing performance and provide actionable insights for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with the sales and product teams to ensure marketing efforts align with business goals.
• Conduct market research and competitor analysis to identify new opportunities.
• Manage the marketing budget effectively to maximize ROI.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (3+ years) as a Digital Marketing Specialist or similar role.
• Demonstrable experience with SEO, SEM, social media, content marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, and other digital marketing platforms.
• Excellent written and verbal communication skills.
• Strong analytical skills and ability to interpret data to drive decisions.
• Creative thinker with a passion for digital marketing.
• Ability to work independently and as part of a team.
• Experience with marketing automation tools is a plus.
• Familiarity with CRM software is beneficial.

• Develop and implement effective digital marketing strategies across various channels.
• Manage and optimize SEO efforts to improve organic search rankings.
• Plan and execute SEM and PPC campaigns to drive traffic and conversions.
• Create engaging content for social media platforms and manage online communities.
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Monitor website traffic and user behavior using analytics tools (e.g., Google Analytics).
• Analyze campaign performance data and generate regular reports with actionable insights.
• Collaborate with cross-functional teams (e.g., content, design) to ensure brand consistency.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget and optimize ad spend for maximum ROI.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in digital marketing.
• Proven experience with SEO, SEM, social media marketing, and content marketing.
• Proficiency in Google Analytics, Google Ads, and social media management tools.
• Strong analytical skills and ability to interpret data to drive decisions.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.
• Experience with marketing automation platforms is a plus.