34,723 Digital Marketing Specialist jobs in India

We are seeking a highly skilled and creative Digital Marketing Specialist to manage our paid advertising campaigns, social media presence, and digital content creation. The ideal candidate should have hands-on experience in Paid Ads Management (Google, Meta, etc.) , Graphic Design , Video Editing , and Social Media Marketing .

You will play a key role in growing brand awareness, driving qualified leads, and enhancing overall online engagement.

• Paid Advertising:
• Plan, execute, and optimize paid ad campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other platforms.
• Monitor performance metrics, analyze ROI, and provide actionable insights.
• Conduct keyword research, audience targeting, and A/B testing.
• Social Media Management:
• Develop and implement a social media strategy aligned with brand goals.
• Manage daily posting, engagement, and community building across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, etc.).
• Stay updated on social media trends to improve reach and engagement.
• Content Creation:
• Design visually appealing graphics, banners, and marketing creatives using tools like Canva, Photoshop, or Illustrator .
• Create and edit short-form and long-form videos for ads, reels, and campaigns.
• Write engaging captions, ad copies, and blog posts that align with brand tone.
• Analytics & Reporting:
• Track KPIs for campaigns, social media, and website performance using tools like Google Analytics , Meta Business Suite , and Data Studio .
• Prepare regular performance reports and recommendations for improvement.

• Proven experience (2+ years preferred) in digital marketing, paid ads, and social media management.
• Strong knowledge of Google Ads, Meta Ads Manager, and campaign optimization strategies.
• Proficiency in video editing tools (e.g., CapCut, Premiere Pro, Final Cut Pro).
• Proficiency in graphic design (Canva, Photoshop, Illustrator).
• Strong written and verbal communication skills.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Creative mindset with attention to detail and aesthetics.

• Experience with CRM and marketing automation tools.
• Knowledge of SEO best practices.
• Basic understanding of web analytics and conversion tracking.

• Competitive salary based on experience + performance-based incentives.

Job Opening for Freelancer Digital Marketing Specialist - Freelancing

Experience- 5+ yrs

Experience in SEO/ CPC/ Social Media Marketing

Responsibilities

• Strategy Development:
• Create and implement comprehensive digital marketing strategies aligned with client goals.
• Content Creation:
• Develop engaging content for websites, blogs, social media, email campaigns, and advertisements.

• Performance Analysis:
• Monitor campaign performance using tools like Google Analytics and other tracking tools, analyzing data and metrics to measure success and inform improvements.
• Reporting:
• Provide clients with clear reports on campaign performance, key performance indicators (KPIs), and actionable insights for future strategies.
• Market Research:
• Conduct market and competitor analysis to identify trends, opportunities, and effective marketing approaches.
• Collaboration:
• Work with clients, designers, and other specialists to ensure cohesive marketing efforts and high-quality content.

Required Skills & Tools

• Technical Skills:
• Expertise in SEO, content marketing, social media management, PPC campaigns (e.g., Google Ads ), and email marketing.

• Communication:
• Strong ability to communicate with clients, set expectations, and explain complex campaign details.

About NDV Group:

Founded by Mr. Nimesh Vora , NDV Group has grown from its origins in the ball bearing market into a diversified enterprise with successful ventures across iron ore, aviation gasoline, threads & fillers, and real estate . With decades of entrepreneurial excellence, we are now entering a new phase—establishing a strong digital identity to showcase our legacy and future vision.

Role Overview:

We are looking for a Digital Marketing & Content Specialist who can create, manage, and scale NDV Group’s digital presence from scratch . This is an opportunity for a creative storyteller and strategist who thrives on building impactful content and engaging audiences across platforms.

Key Responsibilities:

• Develop and execute NDV Group’s digital marketing strategy .
• Build and manage our presence across social media platforms (LinkedIn, Instagram, YouTube, etc.).
• Create engaging written and visual content including posts, blogs, reels, and stories.
• Shoot, edit, and produce high-quality videos that capture NDV Group’s vision and projects.
• Collaborate with leadership to shape messaging and brand tone.
• Track analytics and optimize campaigns for better engagement and reach.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of experience in digital marketing, content writing, and social media management .
• Proven skills in video editing tools (e.g., Adobe Premiere Pro, Final Cut, CapCut).
• Strong command of content writing with creative flair.
• Ability to work independently, think strategically, and execute quickly.

What We Offer:

• A chance to lead NDV Group’s digital transformation from the ground up.
• Creative freedom to experiment and innovate.
• A dynamic entrepreneurial environment with direct impact.
• Competitive salary and long-term growth opportunities.

**{Please do not apply if your salary requirements are on the higher or lower side}**

Job Title: Digital Marketing Specialist

Location: Balaji Nagar, Pune

Job Type: Full-time (Remote)

Salary: ₹3.0 – 4.2 LPA + Incentives

At Brandskript , we don’t just run ads — we scale businesses. We’re looking for a Digital Marketing Specialist with proven expertise in running Meta Ads & Google Ads campaigns across multiple industries and global markets (USA, UAE, UK) .

If you know how to generate leads and sales for both tangible products (E-commerce, Real Estate, Retail) and intangible services (SaaS, Coaching, Consulting, EdTech) — and can back it up with results — this is your chance to make a real impact.

1. Performance Marketing & Paid Campaign Management

• Plan, set up, and manage Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping) campaigns.
• Run campaigns for tangible products and intangible services across India, USA, UAE, and UK markets .
• Design and manage full-funnel campaigns — awareness, engagement, conversions, and retargeting.
• Optimize ad spend, manage budgets, and scale campaigns with a focus on ROI and ROAS .

2. Analytics, Tracking & Data-Driven Insights

• Set up and manage Pixels, Google Tag Manager (GTM) tags, UTM parameters, and GA4 tracking .
• Monitor and analyze campaign performance using Google Analytics 4 (GA4) and platform dashboards.
• Prepare weekly and monthly reports with actionable insights.
• Track key metrics (CTR, CPL, CPA, LTV, ROAS) and recommend improvements.

3. Campaign Optimization & Conversion Rate Growth

• Conduct A/B testing of ad creatives, copies, landing pages, and audiences.
• Implement advanced audience targeting, lookalike audiences, and remarketing campaigns .
• Optimize landing pages and funnels for higher conversion rates.

4. SEO, Content & Organic Growth Support

• Perform keyword research and align with campaign goals.
• Implement advanced SEO strategies alongside paid efforts to boost visibility.
• Collaborate with content writers to ensure campaigns align with SEO-driven content.

5. Social Media Marketing & Brand Presence

• Manage and grow social media channels with strategic campaigns.
• Align organic + paid campaigns for maximum engagement and conversions.
• Ensure brand messaging is consistent across platforms.

6. Email Marketing & Automation

• Develop and execute segmented & automated email campaigns .
• Track open rates, CTRs, and conversions, optimizing campaigns regularly.
• Integrate email strategies with paid ads for seamless customer journeys.

7. Client Management & Custom Solutions

• Understand client industries, markets, and objectives.
• Provide customized ad strategies based on business goals.
• Present campaign performance clearly to clients with data-driven insights.

8. Collaboration & Creative Execution

• Partner with designers to create high-converting creatives, videos, and landing pages .
• Ensure creatives and messaging are adapted for different global markets (USA, UAE, UK) .
• Provide detailed creative briefs to the design and content teams.

9. Research, Innovation & Industry Awareness

• Stay updated with platform updates, ad policies, and global trends .
• Research competitor campaigns in domestic & international markets .
• Experiment with new ad formats, tools, and growth hacks.

10. Continuous Learning & Team Contribution

• Share campaign insights and best practices with the internal team.
• Upskill regularly through certifications and learning opportunities.
• Proactively propose innovative strategies to improve performance for clients.

• Proven expertise in Meta Ads & Google Ads (Search, Display, YouTube, Shopping).
• Foreign market campaign experience : USA, UAE, and UK.
• Strong ability to generate qualified leads, conversions, and scalable ROI .
• Hands-on experience with Pixel setup, GTM tags, UTM tracking, and GA4 .
• Knowledge of advanced audience targeting, remarketing, and funnel optimization.
• Proficiency with analytics and marketing tools (Google Analytics, SEMrush, Moz, HubSpot, Facebook Insights).
• Strong copywriting and communication skills for ad messaging.
• Certifications (Google Ads, Meta Blueprint, HubSpot) are a strong plus.

• Competitive salary + performance-based incentives
• Opportunity to run international campaigns for diverse industries
• Fast-paced, growth-oriented, and collaborative work culture
• Continuous learning, upskilling, and career growth opportunities

Send your resume + cover letter + portfolio to

with the subject line:

Application – Digital Marketing Specialist

• This role is for highly skilled performance marketers who know how to scale campaigns across India, USA, UAE, and UK while driving measurable results for both products & services .

Role: Digital Marketing

Industry Type: IT Services & Consulting

Department: Marketing and Commnication

Employment Type: Full Time, Permanent

Job description

Position Summary:

We are looking for a dynamic professional to lead and execute our marketing, branding, and business promotion initiatives across products and services. The role involves strategizing and implementing integrated digital marketing campaigns, enhancing brand presence, supporting organizational development, and contributing to business growth. The ideal candidate will combine strong marketing expertise with strategic thinking and the ability to drive impactful outcomes in international markets.

• Experience: 6+ years of experience
• Location: Remote
• Shift Timings : 5:30 pm to 2:30 am IST
• Weekly off: Saturday and Sunday

Roles and responsibilities

1. Sustenance:

(i) Product Promotion

• Define and execute brand and go-to-market strategies for our product launches across SBUs to establish a strong market presence.
• Develop compelling product positioning and messaging in collaboration with products and sales teams.
• Create engaging marketing collateral such as product brochures, presentations, case studies, and capability statements to support sales and awareness.
• Promote products effectively at industry events, trade shows, and promotional campaigns targeting international markets.

(ii) Services Promotion

• Promote company services at global events and platforms to increase visibility and attract potential clients across international markets.
• Develop content for service offerings in digital materials including websites, e-brochures, and advertising campaigns tailored for different geographies.
• Implement CRM strategies to enhance client servicing and maintain long-term engagement with service users.

(iii) Digital Marketing

• Strategize and execute integrated digital marketing campaigns across international markets aligned with business goals, budgets, and ROIs.
• Manage SEO and SEM initiatives to boost search rankings, drive qualified traffic, and increase conversions.
• Foster innovative social media strategies and manage platform presence to augment visibility and engagement.
• Monitor and analyze campaign performance metrics, ensuring compliance with digital governance and data protection laws.
• Establish KPIs, generate performance reports, and provide strategic insights for continuous improvement.
• Create impactful and aligned digital content, including web copy, blogs, and social media posts, supporting both organic and paid campaigns.

(iv) Branding

• Define and implement comprehensive brand strategies to strengthen company and product brand identity and resonance across markets.
• Lead digital branding initiatives across all channels for consistent messaging and customer engagement.
• Support corporate and personal branding of senior management on platforms like LinkedIn to elevate leadership visibility.
• Coordinate brand presence at global events and manage visual identity, messaging, and customer touchpoints.
• Conduct market research and competitor analysis to inform branding, messaging, and positioning strategies.

2. Organization Development:

• Network with industry experts and potential clients to drive brand awareness.
• To run thorough market research for new market acquisitions.
• Participation in Employee Engagement activities and help is building strong teams.
• Mentoring peers and interns, assisting, and building skill groups for the SBU.
• Present the report periodically on the content engagement, website traffic, promotion impact, etc.

3. Growth:

• Contributing to business growth with innovations, ideas, and business opportunities.
• Assist in the business development activities including.
• Relationship with Advisors o Business promotion planning
• Identify the industry leading events related to technology and promote internally and externally.

Established in 2020, Ziya Academy is an esteemed institution dedicated to shaping the educational experience of aspiring minds. Nestled amidst the lush green landscapes of Kochi and Aluva, Kerala, the academy provides a holistic and nurturing environment that empowers students to reach their highest potential. With a team of experienced and passionate educators, Ziya Academy stands as a beacon of knowledge, offering a comprehensive range of educational programs tailored to meet the unique learning needs of each student.

This is a full-time on-site role for a Digital Marketing Specialist, located in Kerala, India. The Digital Marketing Specialist will be responsible for creating, implementing, and managing digital marketing campaigns, optimizing online presence, and analyzing web analytics. The role also involves engaging in social media marketing, developing online marketing strategies, and enhancing communication to effectively reach target audiences.

• Digital Marketing and Online Marketing skills
• Social Media Marketing skills
• Experience with Web Analytics
• Excellent Communication skills
• Ability to work collaboratively with a team
• Bachelor's degree in Marketing, Communications, or related field
• Experience in the educational sector is a plus

About Company:

Newton School of Technology is building India’s most innovative tech Institute — a place where we revolutionise tech education in India with the mission of solving the deep problem of graduate unemployability. We are creating a new-age learning ecosystem grounded in industry projects, world-class mentorship, immersive experiences, and active student communities.

We are looking for a proactive and detail-oriented who can support the planning, execution, and delivery of a variety of student experience initiatives at Newton School of Technology. You will work across teams, student councils, vendors, and internal stakeholders to bring events, programs, and communities to life.

This is a high-energy, execution-driven role designed for someone who thrives in fast-paced, student-centric environments.

Requirements:

• Min 3-4+years of experience working as a Performance Marketing Associate or similar role
• Paid Marketing Expertise Across Platforms: Strong experience in Google Ads, Meta Ads, LinkedIn Ads, and preferably YouTube/OTT campaigns.
• Leverage paid channels to drive, website traffic,& nbsp; top funnel, lead velocity and conversions
• Influencer & Affiliate Marketing Knowledge: Since student marketing often needs collaborations.
• Strong Copywriting & Creative Briefing Skills: Ability to work with content/design teams to create performance-driven ad creatives.
• Budget Management: Ability to plan and optimize large-scale marketing budgets.
• Basic Design/Video Editing Familiarity (Canva, Figma, CapCut) – nice-to-have, for agility.
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the user’s journey
• Measure, track and report on performance marketing efforts through structured dashboards

Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Own end-to-end performance marketing funnels: from awareness to acquisition to retention.
• Set up and manage tracking pixels, UTM structures, and attribution models across campaigns.
• Manage and optimize remarketing/retargeting campaigns for better CAC. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices across digital marketing campaigns, and then acting on the information to meet marketing goals (ROI and KPIs)
• Be actively involved in SEO efforts to optimize web content to increase traffic (keyword, image optimization, etc.)
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Conduct market research to identify new opportunities
• Monitor competitors’ marketing activities

Job Title: Digital Marketing & IT Support Specialist

Location: Noida Extension

Salary: ₹7–8 LPA

About the Role:

We are looking for a versatile professional who can manage our digital marketing campaigns and also provide basic IT support for our team. This is a unique opportunity for someone who is both creative and technically skilled, and who enjoys contributing to multiple areas of business growth.

Key Responsibilities:

Digital Marketing:

• Plan, execute, and manage paid campaigns across Facebook, Google, YouTube, and other ad platforms.
• Monitor and optimize campaigns for performance, ROI, and lead generation.
• Work with content and design teams to create engaging ad creatives.
• Track and report campaign performance using analytics tools.
• Stay updated on trends, tools, and best practices in performance marketing.

IT Support:

• Provide basic software and hardware support to internal team members.
• Troubleshoot and resolve desktop, network, and connectivity issues.
• Coordinate with external vendors when needed for technical issues.
• Maintain smooth day-to-day IT operations to ensure business continuity.

Key Requirements:

• Proven experience running Facebook Ads, Google Ads, and YouTube campaigns.
• Strong knowledge of analytics, A/B testing, and data-driven marketing.
• Basic IT knowledge: troubleshooting systems, software, and hardware issues.
• Excellent problem-solving and multitasking skills.
• Strong communication skills and ability to collaborate with cross-functional teams.

Why Join Us:

• A unique opportunity to work in both marketing and IT support roles.
• Exposure to diverse responsibilities and accelerated learning.
• Supportive work culture with a focus on growth and innovation.