392 Digital Marketing jobs in Kolkata
Digital Marketing Strategy Lead
700071 Kolkata, West Bengal
₹70000 Annually
WhatJobs
Posted 9 days ago
Job Viewed
Job Description
Our client is seeking an innovative and data-driven Digital Marketing Strategy Lead to join their dynamic marketing team in Kolkata, West Bengal, IN . This hybrid role offers a blend of remote flexibility and in-office collaboration. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive customer acquisition, and maximize ROI. This position requires a strategic thinker with a proven track record in managing multi-channel digital campaigns.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement overarching digital marketing strategies aligned with business objectives.
- Oversee all digital marketing channels including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
- Analyze market trends, competitor activities, and customer insights to identify new opportunities.
- Manage and optimize campaign performance, setting clear KPIs and reporting on results.
- Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
- Manage the digital marketing budget and allocate resources effectively.
- Stay updated with the latest digital marketing technologies, platforms, and best practices.
- Conduct A/B testing and other experiments to improve campaign effectiveness.
- Provide strategic guidance and mentorship to the digital marketing team.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- 5+ years of progressive experience in digital marketing, with at least 2 years in a strategic or leadership role.
- Demonstrated success in developing and executing successful digital marketing campaigns across various channels.
- Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing principles.
- Proficiency in marketing analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Experience with marketing automation platforms and CRM systems.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong leadership and team management abilities.
- Exceptional communication and presentation skills.
- Ability to thrive in a fast-paced, collaborative hybrid work environment.
This advertiser has chosen not to accept applicants from your region.
0
Head of Digital Marketing Strategy
700001 Kolkata, West Bengal
₹1800000 Annually
WhatJobs
Posted 11 days ago
Job Viewed
Job Description
Our client, a rapidly expanding global enterprise, is seeking an innovative and strategic Head of Digital Marketing Strategy to lead their digital marketing efforts. This is a fully remote position, offering a unique opportunity to shape and execute impactful digital campaigns from anywhere. You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. Your goal will be to drive brand awareness, customer acquisition, engagement, and revenue growth.
The ideal candidate will possess a deep understanding of the digital marketing landscape, emerging trends, and best practices. You will lead a team of digital marketing specialists, providing strategic direction, mentorship, and performance management. Your responsibilities will include defining digital marketing objectives, setting KPIs, and continuously analyzing campaign performance to optimize strategies and maximize ROI. You will oversee budget allocation across different digital channels, ensuring efficient spend and measurable results. Collaboration with cross-functional teams, including product, sales, and creative departments, will be essential to ensure integrated and consistent brand messaging. You will also be responsible for staying ahead of the curve on new digital technologies and platforms, and identifying opportunities for innovation.
Key Responsibilities:
The ideal candidate will possess a deep understanding of the digital marketing landscape, emerging trends, and best practices. You will lead a team of digital marketing specialists, providing strategic direction, mentorship, and performance management. Your responsibilities will include defining digital marketing objectives, setting KPIs, and continuously analyzing campaign performance to optimize strategies and maximize ROI. You will oversee budget allocation across different digital channels, ensuring efficient spend and measurable results. Collaboration with cross-functional teams, including product, sales, and creative departments, will be essential to ensure integrated and consistent brand messaging. You will also be responsible for staying ahead of the curve on new digital technologies and platforms, and identifying opportunities for innovation.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies.
- Lead and mentor a team of digital marketing professionals.
- Oversee SEO, SEM, social media, email, content, and paid advertising campaigns.
- Define digital marketing KPIs and track campaign performance.
- Manage the digital marketing budget and optimize spend for maximum ROI.
- Analyze market trends and competitor activities to identify opportunities.
- Collaborate with cross-functional teams to ensure brand consistency.
- Drive website traffic, lead generation, and customer acquisition.
- Stay current with digital marketing technologies and best practices.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 8-10 years of experience in digital marketing, with a significant focus on strategy development and team leadership.
- Proven track record of successfully developing and executing multi-channel digital marketing campaigns.
- Extensive knowledge of SEO, SEM, social media marketing, content marketing, and email automation.
- Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
- Strong understanding of customer journey mapping and conversion rate optimization.
- Excellent leadership, strategic thinking, and communication skills.
- Experience managing remote teams is a plus.
This advertiser has chosen not to accept applicants from your region.
1
Remote Digital Marketing Strategy Lead
700017 Kolkata, West Bengal
₹1100000 Annually
WhatJobs
Posted 16 days ago
Job Viewed
Job Description
Our client is actively recruiting a visionary and data-driven Remote Digital Marketing Strategy Lead to drive their online presence and customer acquisition efforts. This is a fully remote position offering flexibility and the opportunity to shape innovative digital campaigns from conception to execution. You will be responsible for developing and implementing comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, content marketing, email marketing, and affiliate marketing. Your key duties will involve analyzing market trends and competitor activities, identifying target audiences, setting campaign objectives, managing budgets, and overseeing the creation of compelling digital content. You will also track and report on key performance indicators (KPIs), conduct A/B testing to optimize campaign performance, and stay abreast of emerging digital marketing technologies and best practices. The ideal candidate possesses a deep understanding of the digital marketing landscape, exceptional analytical and strategic thinking skills, and a proven ability to deliver measurable results. A Bachelor's or Master's degree in Marketing, Communications, Business, or a related field is required. A minimum of 8-10 years of progressive experience in digital marketing, with at least 4 years in a strategic leadership role, is essential. Demonstrable success in developing and executing integrated digital marketing campaigns that drive traffic, engagement, and conversions is mandatory. Proficiency with various digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, marketing automation software) is crucial. Strong leadership, project management, and communication skills are vital for collaborating with internal teams and external agencies. This is an exceptional opportunity to lead digital innovation and significantly impact business growth in a dynamic, remote-first environment.
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing
Kolkata, West Bengal
Himalaya Optical
Posted today
Job Viewed
Job Description
Job Responsibilities
a. Development of new layout periodically by analyzing the viewer flow trend through Google Analytics
b. Handling the maintenance work with the agency or with internal IT head in case of any technical issues in the website.
**Account Management**:
Managing The Brand Presence and Reputation in following platforms:
a. **Google **:Brand And Product Awareness, Answering customer’s query or prospect customer’s query on our products and services through our Google Business listing.
b. **Facebook**:Brand Management & Audience Engagement through different kinds of activities ,Awareness creation for product and policy, Generating footfalls for offline stores and to create scope for online sale, Answering customer’s query or prospect customer’s query on our products and services through our FB business page.
c. **Instagram**:Brand Management & Audience Engagement through different kinds of activities ,Awareness creation for product and policy, Generating footfalls for offline stores and to create scope for online sale
d. **Twitter **:Brand Management & Audience Engagement through different kinds of activities ,Awareness creation for product and policy
e. **LinkedIn**:Brand Management ,Awareness creation for general product and specialized products
**Data Analysis**:
a. Analysis of sales data to identify the key trends.
b. Analysis of the Google data through Google Analytics to understand the audience
c. Analysis of Google Analytics data V/s online sale data to identify the user behavior and purchase pattern.
d. Analysis of Google Analytics data V/s Offline Sale data (Via Online Appointment Booking) V/s Phone Call data (calls generated through Google activities)
**Competitor Tracking**:
a. Tracking of national and regional competitors based upon following attributes:
i. Offerings: Products and Schemes
ii. Communication behavior
iii. Price Comparison
iv. Business Direction
v. Product innovation
**Budgeting**:
a. Monthly and yearly budget allocation and monitoring of all expenses for the digital platforms
**External Vendor Management**:
a. Working as an commutation bridge between TMT and Digital Marketing Agency
b. Working with the Digital Marketing Agency for the ideation of the daily posts for different social platforms.
**Report Management**:
a. Preparation of sale report
b. Preparation of campaign wise annual expenditure report
c. Preparation of different reports depending on the needs of online business.
**Salary**: ₹15,000.00 - ₹35,000.00 per month
**Benefits**:
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- Day shift
**Experience**:
- Digital marketing: 2 years (required)
Ability to Relocate:
- Kolkata, West Bengal: Relocate before starting work (required)
Work Location: In person
a. Development of new layout periodically by analyzing the viewer flow trend through Google Analytics
b. Handling the maintenance work with the agency or with internal IT head in case of any technical issues in the website.
**Account Management**:
Managing The Brand Presence and Reputation in following platforms:
a. **Google **:Brand And Product Awareness, Answering customer’s query or prospect customer’s query on our products and services through our Google Business listing.
b. **Facebook**:Brand Management & Audience Engagement through different kinds of activities ,Awareness creation for product and policy, Generating footfalls for offline stores and to create scope for online sale, Answering customer’s query or prospect customer’s query on our products and services through our FB business page.
c. **Instagram**:Brand Management & Audience Engagement through different kinds of activities ,Awareness creation for product and policy, Generating footfalls for offline stores and to create scope for online sale
d. **Twitter **:Brand Management & Audience Engagement through different kinds of activities ,Awareness creation for product and policy
e. **LinkedIn**:Brand Management ,Awareness creation for general product and specialized products
**Data Analysis**:
a. Analysis of sales data to identify the key trends.
b. Analysis of the Google data through Google Analytics to understand the audience
c. Analysis of Google Analytics data V/s online sale data to identify the user behavior and purchase pattern.
d. Analysis of Google Analytics data V/s Offline Sale data (Via Online Appointment Booking) V/s Phone Call data (calls generated through Google activities)
**Competitor Tracking**:
a. Tracking of national and regional competitors based upon following attributes:
i. Offerings: Products and Schemes
ii. Communication behavior
iii. Price Comparison
iv. Business Direction
v. Product innovation
**Budgeting**:
a. Monthly and yearly budget allocation and monitoring of all expenses for the digital platforms
**External Vendor Management**:
a. Working as an commutation bridge between TMT and Digital Marketing Agency
b. Working with the Digital Marketing Agency for the ideation of the daily posts for different social platforms.
**Report Management**:
a. Preparation of sale report
b. Preparation of campaign wise annual expenditure report
c. Preparation of different reports depending on the needs of online business.
**Salary**: ₹15,000.00 - ₹35,000.00 per month
**Benefits**:
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- Day shift
**Experience**:
- Digital marketing: 2 years (required)
Ability to Relocate:
- Kolkata, West Bengal: Relocate before starting work (required)
Work Location: In person
This advertiser has chosen not to accept applicants from your region.
3
Digital Marketing Manager - Social Media Strategy
700071 Kolkata, West Bengal
₹700000 Annually
WhatJobs
Posted 13 days ago
Job Viewed
Job Description
Our client is looking for a creative and results-driven Digital Marketing Manager to spearhead their social media strategy. This role is based in Kolkata, West Bengal , with a hybrid work arrangement, allowing for a balance between in-office collaboration and remote flexibility. The primary focus will be on developing and executing innovative social media campaigns across various platforms to enhance brand visibility, drive engagement, and generate qualified leads. You will be responsible for managing the company's social media presence, including content creation, scheduling, community management, and performance tracking. This includes staying abreast of the latest social media trends, algorithm changes, and best practices to ensure our client remains competitive. You will conduct market research and competitor analysis to identify opportunities and inform strategy. The Digital Marketing Manager will also manage paid social media advertising campaigns, optimizing budget allocation and targeting for maximum ROI. Collaborating with the marketing and sales teams, you will ensure a cohesive brand message and consistent customer experience. Performance reporting will be a key aspect, requiring the ability to analyze data, derive insights, and present findings to stakeholders. Developing and nurturing an engaged online community is crucial. This position demands a strategic thinker with a strong understanding of digital marketing principles and a passion for storytelling through social media. The ideal candidate will be adept at creative content development, campaign management, and data analysis.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement comprehensive social media strategies aligned with marketing objectives.
- Create engaging and relevant content (text, image, video) for all social media platforms.
- Manage social media calendar, scheduling posts for optimal reach and engagement.
- Monitor social media channels for trends, conversations, and customer feedback.
- Respond to comments and messages promptly, fostering a positive community environment.
- Plan, execute, and optimize paid social media advertising campaigns.
- Analyze social media performance metrics and report on key insights and recommendations.
- Collaborate with internal teams to ensure brand consistency and campaign alignment.
- Stay updated on industry best practices and emerging social media technologies.
- Manage influencer collaborations and partnerships.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience of 4-6 years in digital marketing, with a strong focus on social media management.
- Demonstrable success in developing and executing impactful social media campaigns.
- Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).
- Strong understanding of SEO, SEM, and content marketing principles.
- Excellent written and verbal communication skills.
- Creative thinking and ability to generate innovative ideas.
- Analytical skills to interpret data and translate it into actionable strategies.
- Experience in the FMCG sector is a plus.
This advertiser has chosen not to accept applicants from your region.
4
Digital Marketing Manager
Kolkata, West Bengal
Hyatt
Posted 8 days ago
Job Viewed
Job Description
**Description:**
Specialist digital talent focused on growing hyatt.com revenue through a deep understanding of online marketing, hotel objectives and market nuances.
Responsible for Hyatt Regency Kolkata. Role will be based out of Hyatt Regency Kolkata and will report into Area Director Digital Marketing.
+ Own and manage hotels digital channel performance for Rooms, F&B, and all other business units mapped across customer journey.
+ Lead digital activation of marketing campaigns for hyatt.com revenue opportunities - PPC, Display, SEO, Content, Email
+ Ensure that all hotel digital marketing campaigns are properly tagged and tracked to allow for accurate analysis
+ Quarterly presentation of recommendations and initiatives to each hotels.
+ Regularly disseminate digital marketing best practices to Marketing Communications and Operations team, and conduct additional training if necessary
+ Act as the Content Management System (CMS) expert and keep up to date with best practices
+ Manage and own Paid Media investment with support from agency partners.
+ Own the monthly agency meetings to challenge and drive forward production through Hyatt.com, and then report back to wider hotel team members on applicable discussions.
+ Agenda's, reviews, discussions, proactive suggestions, follow ups
+ Manage SEO performance of hotel sites through internal SEO workflow process utilizing CMS & SEO reporting tools like Conductor.
+ Manage Social CRM strategy and how we can leverage our current customer data to acquire new guests.
+ Forge & foster relationships with regional/local partners for additional online exposure and visibility
+ Manage email, website strategy and other interactive channels including off-site platforms strategy like Tripadvisor & Google plus.
+ Interface with regional & corporate office digital team along with other Cluster Digital managers to share best practices across all hotels. Also drive additional revenue through knowledge share.
**Qualifications:**
+ MBA in Marketing, Advertising/communications preferred or Bachelor's degree in Communication, Mass Media.
+ 6 years' experience with user-focused digital campaigns (paid & organic), content creation, site promos, digital assets and analytics
+ 4 years of project management in a multi-stakeholder environment or client handling experience in marketing or digital environment.
+ Excellent communication skills, both written and verbal with strong command of on presentation skills, content proficiency, and attention to detail.
+ Experience with content management systems
+ Comfortable managing multiple projects and tasks under tight deadlines, and shifting priorities as needed
+ Capable of using tools to draw conclusions and make appropriate recommendations
+ Proficiency in tools like Omniture, Word Press, Google Analytics, Facebook Business Manager, Microsoft Office.
+ Experience managing agency partners
+ Strong organization and team player skills cross-departmentally & managing stakeholders.
+ Strong desire to learn or collaborate with drive business results
**Primary Location:** IN-WB-Kolkata
**Organization:** Hyatt Regency Kolkata
**Job Level:** Full-time
**Job:** Marketing
**Req ID:** KOL
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.
Specialist digital talent focused on growing hyatt.com revenue through a deep understanding of online marketing, hotel objectives and market nuances.
Responsible for Hyatt Regency Kolkata. Role will be based out of Hyatt Regency Kolkata and will report into Area Director Digital Marketing.
+ Own and manage hotels digital channel performance for Rooms, F&B, and all other business units mapped across customer journey.
+ Lead digital activation of marketing campaigns for hyatt.com revenue opportunities - PPC, Display, SEO, Content, Email
+ Ensure that all hotel digital marketing campaigns are properly tagged and tracked to allow for accurate analysis
+ Quarterly presentation of recommendations and initiatives to each hotels.
+ Regularly disseminate digital marketing best practices to Marketing Communications and Operations team, and conduct additional training if necessary
+ Act as the Content Management System (CMS) expert and keep up to date with best practices
+ Manage and own Paid Media investment with support from agency partners.
+ Own the monthly agency meetings to challenge and drive forward production through Hyatt.com, and then report back to wider hotel team members on applicable discussions.
+ Agenda's, reviews, discussions, proactive suggestions, follow ups
+ Manage SEO performance of hotel sites through internal SEO workflow process utilizing CMS & SEO reporting tools like Conductor.
+ Manage Social CRM strategy and how we can leverage our current customer data to acquire new guests.
+ Forge & foster relationships with regional/local partners for additional online exposure and visibility
+ Manage email, website strategy and other interactive channels including off-site platforms strategy like Tripadvisor & Google plus.
+ Interface with regional & corporate office digital team along with other Cluster Digital managers to share best practices across all hotels. Also drive additional revenue through knowledge share.
**Qualifications:**
+ MBA in Marketing, Advertising/communications preferred or Bachelor's degree in Communication, Mass Media.
+ 6 years' experience with user-focused digital campaigns (paid & organic), content creation, site promos, digital assets and analytics
+ 4 years of project management in a multi-stakeholder environment or client handling experience in marketing or digital environment.
+ Excellent communication skills, both written and verbal with strong command of on presentation skills, content proficiency, and attention to detail.
+ Experience with content management systems
+ Comfortable managing multiple projects and tasks under tight deadlines, and shifting priorities as needed
+ Capable of using tools to draw conclusions and make appropriate recommendations
+ Proficiency in tools like Omniture, Word Press, Google Analytics, Facebook Business Manager, Microsoft Office.
+ Experience managing agency partners
+ Strong organization and team player skills cross-departmentally & managing stakeholders.
+ Strong desire to learn or collaborate with drive business results
**Primary Location:** IN-WB-Kolkata
**Organization:** Hyatt Regency Kolkata
**Job Level:** Full-time
**Job:** Marketing
**Req ID:** KOL
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.
This advertiser has chosen not to accept applicants from your region.
5
Digital Marketing Manager
Kolkata, West Bengal
SVF Entertainment
Posted 6 days ago
Job Viewed
Job Description
Job Title: Digital Marketing Manager
Job Type: On-site
Location: Kolkata
Role:
We are seeking a highly skilled and detail-oriented Digital Marketer to manage and optimize paid campaigns across platforms such as Meta, YouTube, BookMyShow, Google, and more. The ideal candidate will be responsible for media planning, execution, cost optimization, CMS management, and performance analysis, ensuring maximum ROI and client satisfaction.
Key Responsibilities:
Paid Campaign Management & Optimization
- Plan, execute, and optimize paid campaigns across Meta, YouTube, BookMyShow, Snapchat, and other ad platforms .
- Continuously monitor and analyze campaign performance to ensure cost-effectiveness and maximum ROI.
- Develop strategies for audience targeting, bidding, and creative optimization.
Performance Reporting & Analytics
- Generate regular performance reports for campaigns across platforms.
- Analyze data to identify trends, insights, and opportunities for improvement.
- Present campaign results and recommendations to internal teams and clients.
CMS Management (YouTube & Facebook)
- Oversee content claims, disputes, asset management, fingerprinting, and SEO optimization .
- Ensure compliance with platform policies and maximize monetization opportunities.
- Manage metadata, tagging, and content optimization for visibility and reach.
Media Planning & Client Campaign Execution
- Develop effective media plans tailored to client objectives and budgets.
- Execute and manage paid campaigns for client projects, ensuring timely delivery and measurable outcomes.
- Collaborate with internal teams to align campaign goals with creative and marketing strategies.
Platform Expertise
- Leverage advanced tools including Google AdSense, Meta Ads Manager, Snapchat Ads Manager, and other ad platforms .
- Stay updated on new ad formats, targeting options, and industry trends.
- Experiment with innovative campaign approaches to improve performance.
Desired Skills & Qualifications:
- 2–4 years of proven experience in paid campaign management and optimization.
- Hands-on expertise with Meta Ads, YouTube Ads, BookMyShow Ads, Google AdSense, and Snapchat Ads Manager .
- Strong analytical skills with the ability to interpret campaign data and derive actionable insights.
- Knowledge of YouTube & Facebook CMS including claims, disputes, and asset management.
This advertiser has chosen not to accept applicants from your region.
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6
Digital Marketing Manager
700001 Kolkata, West Bengal
₹60000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-oriented Digital Marketing Manager to lead their online marketing efforts from **Kolkata, West Bengal, IN**. This role is responsible for developing, implementing, and managing comprehensive digital marketing strategies to enhance brand visibility, drive customer acquisition, and achieve business objectives. You will oversee all digital marketing channels, including SEO/SEM, social media marketing, email marketing, content marketing, and paid advertising campaigns. The ideal candidate possesses a strong understanding of current digital marketing trends, analytics tools, and best practices. You will be responsible for setting marketing goals, measuring campaign performance, and optimizing strategies based on data insights. Collaboration with cross-functional teams, including sales, product development, and creative, is essential. You will manage marketing budgets, identify new marketing opportunities, and ensure a consistent brand message across all digital platforms. This position requires excellent leadership, project management, and communication skills. If you are a creative marketer with a proven track record of success in driving digital growth and are looking for an exciting opportunity in Kolkata, we encourage you to apply.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive digital marketing strategies across various channels.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Oversee social media marketing efforts, including content creation, community management, and advertising.
- Plan and execute email marketing campaigns to nurture leads and engage customers.
- Manage paid advertising campaigns (PPC) on platforms like Google Ads and social media.
- Analyze marketing campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports.
- Identify new digital marketing opportunities and trends.
- Manage the digital marketing budget effectively.
- Collaborate with internal teams to ensure brand consistency and alignment of marketing efforts.
- Stay up-to-date with the latest digital marketing technologies and best practices.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing roles.
- Proven experience in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads).
- Strong understanding of market research and customer segmentation.
- Excellent analytical, problem-solving, and project management skills.
- Strong written and verbal communication skills.
- Experience with marketing automation tools is a plus.
This advertiser has chosen not to accept applicants from your region.
7
Digital Marketing Strategist
700001 Kolkata, West Bengal
₹800000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is looking for a highly motivated and data-driven Digital Marketing Strategist to join their dynamic team in Kolkata, West Bengal, IN . This role is responsible for developing, implementing, and managing comprehensive digital marketing campaigns to drive brand awareness, customer engagement, and lead generation. The ideal candidate will have a deep understanding of various digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. You will be responsible for setting marketing goals, analyzing campaign performance, and optimizing strategies to achieve maximum ROI. Key responsibilities include conducting market research, identifying target audiences, developing campaign strategies, managing budgets, and collaborating with creative and content teams. You will also be responsible for tracking key performance indicators (KPIs), generating regular reports, and providing insights and recommendations for improvement. A Bachelor's degree in Marketing, Communications, Business, or a related field is required, along with a minimum of 5 years of experience in digital marketing. Proven experience with marketing analytics tools (e.g., Google Analytics, SEMrush, HubSpot) and a strong understanding of SEO best practices, PPC campaign management, and social media strategy are essential. Excellent analytical, communication, and project management skills are crucial. This hybrid role offers a flexible work arrangement, combining in-office collaboration with remote work. You will be instrumental in shaping our digital presence and driving business growth through innovative marketing initiatives. Experience with A/B testing, conversion rate optimization (CRO), and marketing automation platforms is highly desirable.
This advertiser has chosen not to accept applicants from your region.
8
Digital Marketing Strategist
700001 Kolkata, West Bengal
₹70000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a dynamic and innovative digital marketing agency, is seeking a talented Digital Marketing Strategist to join their expanding team. This role is responsible for developing, implementing, and managing comprehensive digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth for our clients. You will leverage a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and other digital channels to create integrated strategies. The ability to analyze campaign performance, extract actionable insights, and continuously optimize efforts is key to success. This role may be performed remotely, offering flexibility to work from home.
Key responsibilities include conducting market research and competitor analysis to identify opportunities and challenges. You will develop detailed digital marketing plans, outlining objectives, target audiences, key performance indicators (KPIs), and budget allocation. Managing paid advertising campaigns across platforms like Google Ads and social media channels, ensuring optimal ROI, will be a core duty. Overseeing content creation and distribution, including blog posts, social media updates, and email newsletters, is essential. You will also monitor website traffic and user behavior, employing analytics tools to track campaign performance and generate regular reports. Staying up-to-date with the latest digital marketing trends, tools, and best practices is crucial. Collaboration with internal teams, including designers, copywriters, and developers, to ensure cohesive campaign execution is expected. The strategist will advise clients on their digital presence and recommend strategies for improvement.
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field, with at least 4 years of experience in digital marketing strategy and execution. Proven experience in managing successful SEO/SEM campaigns, social media marketing, and content strategy is required. Proficiency in Google Analytics, Google Ads, social media advertising platforms, and email marketing software is essential. Strong analytical, problem-solving, and project management skills are necessary. Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely, are vital. This is an excellent opportunity for a motivated digital marketing professional to drive impactful campaigns and contribute to the growth of our clients in the competitive online landscape.
Key responsibilities include conducting market research and competitor analysis to identify opportunities and challenges. You will develop detailed digital marketing plans, outlining objectives, target audiences, key performance indicators (KPIs), and budget allocation. Managing paid advertising campaigns across platforms like Google Ads and social media channels, ensuring optimal ROI, will be a core duty. Overseeing content creation and distribution, including blog posts, social media updates, and email newsletters, is essential. You will also monitor website traffic and user behavior, employing analytics tools to track campaign performance and generate regular reports. Staying up-to-date with the latest digital marketing trends, tools, and best practices is crucial. Collaboration with internal teams, including designers, copywriters, and developers, to ensure cohesive campaign execution is expected. The strategist will advise clients on their digital presence and recommend strategies for improvement.
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field, with at least 4 years of experience in digital marketing strategy and execution. Proven experience in managing successful SEO/SEM campaigns, social media marketing, and content strategy is required. Proficiency in Google Analytics, Google Ads, social media advertising platforms, and email marketing software is essential. Strong analytical, problem-solving, and project management skills are necessary. Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely, are vital. This is an excellent opportunity for a motivated digital marketing professional to drive impactful campaigns and contribute to the growth of our clients in the competitive online landscape.
This advertiser has chosen not to accept applicants from your region.
9