Digital Marketing Specialist

700001 Kolkata, West Bengal ₹75000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client is seeking a creative and results-driven Digital Marketing Specialist to join their vibrant team in **Kolkata, West Bengal, IN**. This role is key to developing and executing comprehensive digital marketing strategies that enhance brand visibility, drive customer engagement, and generate leads. The ideal candidate will possess a strong understanding of various digital marketing channels, including SEO, SEM, social media marketing, content marketing, and email marketing. Responsibilities include planning and implementing digital marketing campaigns across multiple platforms, managing social media accounts, creating compelling content, analyzing campaign performance, and optimizing strategies for maximum ROI. You will be responsible for monitoring market trends, competitor activities, and customer behavior to identify new opportunities. The Digital Marketing Specialist will collaborate with internal teams, including sales and product development, to ensure alignment of marketing efforts with business objectives. A Bachelor's degree in Marketing, Communications, or a related field is required, along with proven experience in digital marketing. Proficiency in marketing analytics tools (e.g., Google Analytics), SEO tools, and social media management platforms is essential. Excellent written and verbal communication skills, strong analytical abilities, and a passion for staying ahead of digital marketing innovations are crucial. This position offers a hybrid work arrangement, balancing essential collaboration in the office with remote work flexibility. We are looking for a proactive and innovative individual who can contribute significantly to our client's digital presence and marketing success in **Kolkata, West Bengal, IN**. If you are passionate about driving online growth and creating impactful marketing campaigns, we encourage you to apply.
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Digital Marketing Specialist

700001 Kolkata, West Bengal ₹60000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client is seeking a dynamic and results-driven Digital Marketing Specialist to join their fully remote marketing team. This role is crucial for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive engagement, and generate leads. The ideal candidate will be adept at managing multiple digital channels, analyzing performance data, and optimizing campaigns for maximum impact in a remote-first environment.

Responsibilities:
  • Develop, implement, and manage innovative digital marketing campaigns across various platforms including social media, email, search engines (SEO/SEM), and display advertising.
  • Create engaging and high-quality content for all digital channels, including website copy, blog posts, social media updates, and email newsletters.
  • Manage and grow the company's social media presence on platforms like Facebook, Instagram, LinkedIn, and Twitter.
  • Conduct keyword research and implement SEO strategies to improve organic search rankings and drive website traffic.
  • Manage paid advertising campaigns (Google Ads, social media ads), optimizing for ROI and performance.
  • Develop and execute email marketing campaigns, segmenting audiences and analyzing open/click-through rates.
  • Monitor website analytics and campaign performance using tools like Google Analytics, providing regular reports and insights.
  • Identify key trends and insights to optimize marketing campaigns and user experience.
  • Collaborate with cross-functional teams, including design and content creators, to ensure brand consistency and effective campaign execution.
  • Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
  • A/B test different marketing assets and strategies to identify what works best.
  • Manage the digital marketing budget effectively.
  • Engage with online communities and respond to customer inquiries or comments.
  • Contribute to the overall marketing strategy and planning process.
  • Analyze competitor digital marketing activities and identify opportunities.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 3 years of experience in digital marketing, with a proven track record of successful campaigns.
  • Hands-on experience with SEO/SEM, marketing automation platforms, and email marketing tools.
  • Proficiency in social media management tools and advertising platforms.
  • Strong understanding of website analytics and data analysis (e.g., Google Analytics).
  • Excellent content creation and copywriting skills.
  • Creative mindset with the ability to think outside the box.
  • Strong project management and organizational skills.
  • Ability to work independently and collaboratively in a remote setting.
  • Excellent communication and interpersonal skills.
  • Experience with CRM software is a plus.
  • Familiarity with A/B testing and conversion rate optimization techniques.

This is an exciting opportunity to make a significant impact on our client's online presence and growth from the comfort of your home.
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Digital Marketing Specialist

700001 Kolkata, West Bengal ₹70000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Specialist to elevate their online presence. This role involves a hybrid work model, combining office-based strategy sessions with remote execution. You will be responsible for developing, implementing, and managing digital marketing campaigns across various platforms to drive brand awareness, customer engagement, and lead generation. Key responsibilities include SEO/SEM optimization, social media marketing, content creation, email marketing, and performance analysis. The ideal candidate will have a strong understanding of current digital marketing trends, tools, and best practices. You will analyze campaign performance data, identify areas for improvement, and optimize strategies to maximize ROI. Experience with analytics platforms (e.g., Google Analytics), CRM software, and various digital advertising platforms is essential. You will collaborate closely with the sales and product teams to ensure marketing efforts are aligned with business objectives. This position requires excellent analytical skills, creativity, and the ability to translate complex data into actionable insights. We are looking for a self-starter with a passion for digital innovation and a proven ability to deliver measurable results. The role offers an excellent opportunity to shape the digital strategy of a growing organization and contribute to its success in the competitive market. Your work will directly impact customer acquisition and retention. We value candidates who are proactive, adaptable, and eager to learn and grow within a fast-paced environment. The ability to craft compelling marketing copy and visual content is a significant advantage.
Responsibilities:
  • Develop and execute digital marketing strategies across multiple channels.
  • Manage and optimize SEO/SEM campaigns to improve search engine rankings.
  • Create engaging content for social media, blogs, and email newsletters.
  • Plan and execute paid advertising campaigns on platforms like Google Ads and social media.
  • Monitor website traffic and user behavior using analytics tools.
  • Analyze campaign performance data and provide actionable insights.
  • Manage email marketing campaigns and A/B testing.
  • Collaborate with design and content teams to produce marketing materials.
  • Stay up-to-date with the latest digital marketing trends and technologies.
  • Manage the digital marketing budget effectively.
Qualifications:
  • Proven experience as a Digital Marketing Specialist or similar role.
  • Solid understanding of SEO, SEM, content marketing, and social media marketing.
  • Experience with Google Analytics, Google Ads, and other advertising platforms.
  • Proficiency in marketing automation and CRM software.
  • Excellent analytical and problem-solving skills.
  • Strong content creation and copywriting abilities.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Ability to work effectively in a hybrid environment.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Specialist

700001 Kolkata, West Bengal ₹40000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Specialist to enhance their online presence and drive customer engagement. This role will involve developing and executing comprehensive digital marketing strategies across various platforms. You will be responsible for managing social media campaigns, optimizing SEO/SEM efforts, creating compelling content, and analyzing campaign performance to drive continuous improvement. The ideal candidate possesses a strong understanding of current digital marketing trends and best practices, coupled with excellent analytical and creative skills. This position offers a hybrid work model, combining remote flexibility with opportunities for in-office collaboration.

Responsibilities:
  • Develop and implement effective digital marketing campaigns across channels such as social media, email, search engines, and display advertising.
  • Manage and grow social media accounts, creating engaging content and fostering community interaction.
  • Conduct keyword research and implement SEO strategies to improve website ranking and organic traffic.
  • Plan and execute SEM campaigns, including Google Ads, optimizing for conversions and ROI.
  • Create and curate engaging written, visual, and video content for various digital platforms.
  • Monitor, analyze, and report on campaign performance using tools like Google Analytics, providing insights and recommendations for optimization.
  • Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
  • Stay up-to-date with the latest digital marketing trends, tools, and technologies.
  • Collaborate with design and content teams to ensure brand consistency and campaign effectiveness.
  • Manage the digital marketing budget and allocate resources effectively.
  • Identify new opportunities for digital marketing growth and innovation.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in digital marketing, with a strong portfolio showcasing successful campaigns.
  • Proficiency with SEO/SEM tools (e.g., Google Analytics, Google Ads, SEMrush, Ahrefs).
  • Experience managing social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
  • Strong understanding of content marketing principles and email marketing best practices.
  • Excellent written and verbal communication skills, with a knack for compelling storytelling.
  • Analytical mindset with the ability to interpret data and translate it into actionable insights.
  • Creative thinking and problem-solving abilities.
  • Experience with marketing automation tools is a plus.
  • Ability to work both independently and collaboratively in a hybrid environment.
This role requires a minimum of 3 days per week in our **Kolkata, West Bengal, IN** office, with the flexibility to work remotely for the remainder of the week. Join our team and make a significant impact on our digital growth.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Specialist

700001 Saltlake, West Bengal ₹60000 Annually WhatJobs

Posted 9 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Specialist to join their vibrant team. This position offers a hybrid work arrangement, allowing for flexibility between remote work and in-office collaboration. You will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products. The ideal candidate will have a strong understanding of the digital marketing landscape, including SEO, SEM, social media marketing, email marketing, and content creation. You will play a key role in driving website traffic, generating leads, and increasing brand awareness.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies across various channels.
  • Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve search rankings and drive targeted traffic.
  • Create engaging and compelling content for social media platforms, blogs, and email newsletters.
  • Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
  • Monitor and analyze website traffic, campaign performance, and key marketing metrics using tools like Google Analytics.
  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Collaborate with the sales team to align marketing efforts with sales objectives and generate qualified leads.
  • Manage the company's social media presence, fostering community engagement and brand loyalty.
  • Develop and maintain the company's brand voice and messaging across all digital platforms.
  • Utilize A/B testing and other optimization techniques to improve campaign effectiveness.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Coordinate with external agencies and vendors as needed.
  • Prepare regular reports on marketing performance and present findings to stakeholders.
  • Contribute to the overall marketing strategy and planning process.
  • Ensure brand consistency across all online and offline marketing materials.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience (3+ years) in digital marketing roles, with a strong portfolio of successful campaigns.
  • In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
  • Creative mindset with a passion for digital innovation.
  • Comfortable working in a hybrid environment, balancing remote and in-office tasks.
This exciting opportunity is located in **Kolkata, West Bengal, IN**, offering a hybrid work model for enhanced work-life balance.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Specialist

700071 Middleton Row, West Bengal ₹60000 Annually WhatJobs

Posted 10 days ago

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Job Description

full-time
Our client, a leading digital agency, is seeking a talented and results-oriented Digital Marketing Specialist to join their vibrant team in Kolkata, West Bengal, IN . This role is perfect for a creative individual with a passion for all things digital, possessing expertise in SEO, SEM, social media marketing, content creation, and email marketing. You will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer engagement, and lead generation for our diverse clientele. The ideal candidate is data-driven, stays current with digital trends, and excels in a collaborative, fast-paced agency environment.

Responsibilities:
  • Develop and implement effective digital marketing campaigns across various channels, including SEO, SEM, social media, email, and content marketing.
  • Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI and achieve campaign objectives.
  • Conduct keyword research and implement on-page and off-page SEO strategies to improve website rankings and organic traffic.
  • Create compelling and engaging content for websites, blogs, social media, and email newsletters.
  • Manage social media profiles, fostering community engagement and growing follower base.
  • Develop and execute email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
  • Monitor and analyze website traffic and marketing campaign performance using tools like Google Analytics.
  • Prepare regular reports on campaign performance, providing insights and recommendations for optimization.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborate with designers, copywriters, and other team members to ensure cohesive campaign execution.
  • Identify new opportunities for digital marketing growth and innovation.
  • Manage client relationships and provide regular updates on marketing initiatives.
  • Contribute to the overall marketing strategy and goals of the agency.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 3 years of experience in digital marketing, with a proven track record of successful campaign management.
  • Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing principles.
  • Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Mailchimp, etc.
  • Excellent written and verbal communication skills.
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Creative thinking and problem-solving abilities.
  • Ability to work effectively in a team environment and manage multiple projects simultaneously.
  • Familiarity with CMS platforms (e.g., WordPress) is a plus.
  • Certifications from Google or other digital marketing platforms are advantageous.
This is an exciting opportunity for a dynamic digital marketer to contribute to impactful campaigns and grow their career within a leading agency in Kolkata, West Bengal, IN . The hybrid work arrangement offers flexibility and the chance to collaborate effectively with the team.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Specialist

700073 Kolkata, West Bengal ₹60000 Annually WhatJobs

Posted 15 days ago

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Job Description

full-time
Our client is seeking a creative and results-driven Digital Marketing Specialist to join their team in Kolkata, West Bengal . This role is pivotal in developing and executing innovative digital marketing strategies to enhance brand visibility, drive traffic, and generate leads. The ideal candidate will have a strong understanding of various digital marketing channels, a flair for content creation, and a data-driven approach to campaign optimization. You will be responsible for managing social media platforms, SEO/SEM initiatives, email marketing campaigns, and content marketing efforts, working collaboratively with the broader marketing and creative teams.

Key Responsibilities:
  • Develop, implement, and manage comprehensive digital marketing campaigns across various platforms (e.g., social media, search engines, email).
  • Create engaging and relevant content for social media, blog posts, website, and other digital channels.
  • Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve website rankings and drive organic traffic.
  • Execute email marketing campaigns, including list segmentation, content creation, and performance analysis.
  • Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
  • Report on key digital marketing metrics, providing insights and recommendations for improvement.
  • Manage social media profiles, engage with followers, and build online communities.
  • Collaborate with designers and content creators to produce visually appealing and effective marketing materials.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Conduct market research and competitor analysis to identify new opportunities.
  • Manage digital advertising budgets and ensure optimal ROI.
  • Implement A/B testing strategies to refine campaign performance.
  • Contribute to the overall marketing strategy and brand positioning.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience (2+ years) in digital marketing roles.
  • Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
  • Excellent written and verbal communication skills, with a creative flair.
  • Analytical skills to interpret data and translate insights into actionable strategies.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
  • A portfolio showcasing successful digital marketing campaigns is highly desirable.
This is an exciting opportunity for a passionate digital marketer to make a significant impact in Kolkata, West Bengal and contribute to the growth of our client's brand.
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Specialist

700071 Kolkata, West Bengal ₹500000 Annually WhatJobs

Posted 15 days ago

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Job Description

full-time
Our client is seeking a creative and results-driven Digital Marketing Specialist to spearhead their online presence and drive customer engagement. This role will be instrumental in developing and executing comprehensive digital marketing strategies across various platforms. The ideal candidate is passionate about all things digital, stays ahead of the latest trends, and has a proven track record of delivering measurable results. You will be responsible for managing campaigns, analyzing performance data, and optimizing strategies to achieve business objectives.

Responsibilities:
  • Develop, implement, and manage innovative digital marketing campaigns across multiple channels including SEO, SEM, social media, email marketing, and display advertising.
  • Conduct keyword research and implement SEO best practices to improve organic search rankings.
  • Manage and optimize paid search (PPC) campaigns on platforms like Google Ads and Bing Ads.
  • Create engaging content for social media platforms, blogs, and websites to drive brand awareness and lead generation.
  • Design and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
  • Monitor, analyze, and report on the performance of all digital marketing campaigns using tools such as Google Analytics, social media analytics, and CRM data.
  • Identify target audiences and devise strategies to reach them effectively.
  • Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
  • Collaborate with the sales and product teams to align marketing efforts with business goals.
  • Manage the digital marketing budget and ensure optimal allocation of resources.
  • Continuously test and optimize campaign elements (e.g., ad copy, landing pages, targeting) to improve conversion rates.
  • Develop and maintain a consistent brand voice and messaging across all digital channels.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven work experience as a Digital Marketing Specialist or in a similar role for at least 3-5 years.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Solid knowledge of website analytics tools (e.g., Google Analytics).
  • Experience with marketing automation and CRM platforms.
  • Strong analytical skills and data-driven thinking.
  • Excellent written and verbal communication skills.
  • Creative mindset with a keen eye for detail.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Certifications in Google Ads, Google Analytics, or similar platforms are a plus.
This role is based in our office in Kolkata, West Bengal, IN , and requires full-time commitment on-site. If you are a data-driven marketer with a passion for innovation, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Specialist

700001 Kolkata, West Bengal ₹75000 Annually WhatJobs

Posted 15 days ago

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Job Description

full-time
Our client, a fast-paced e-commerce company, is searching for a talented and results-driven Digital Marketing Specialist to enhance their online presence and drive customer acquisition in Kolkata, West Bengal . This role is essential in developing, implementing, and managing effective digital marketing campaigns across various channels. The ideal candidate will have a proven track record in SEO, SEM, social media marketing, content marketing, and email marketing. You will be responsible for creating and executing digital marketing strategies that align with business objectives, driving website traffic, generating leads, and increasing brand awareness. Key responsibilities include managing paid advertising campaigns (Google Ads, social media ads), optimizing website content for search engines, developing engaging social media content and strategies, executing email marketing campaigns, and analyzing campaign performance using tools like Google Analytics. You will also stay abreast of the latest digital marketing trends and best practices to ensure our strategies remain cutting-edge. A Bachelor's degree in Marketing, Communications, Business, or a related field is required. At least 3 years of experience in digital marketing roles is essential. Strong knowledge of SEO principles, SEM best practices, and familiarity with various advertising platforms (Google Ads, Facebook Ads Manager, etc.) are mandatory. Proficiency in Google Analytics and experience with email marketing platforms (e.g., Mailchimp, HubSpot) are highly desirable. Excellent analytical skills, with the ability to interpret data and translate insights into actionable strategies, are crucial. Strong written and verbal communication skills are needed for content creation and campaign reporting. If you are a creative and data-driven marketer with a passion for driving online growth, we invite you to apply and contribute to our client's success.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Specialist

700071 Kolkata, West Bengal ₹600000 Annually WhatJobs

Posted 15 days ago

Job Viewed

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Job Description

full-time
Our client is looking for a creative and data-driven Digital Marketing Specialist to spearhead their online presence. This hybrid role offers a dynamic blend of remote work and in-office collaboration within our **Kolkata, West Bengal, IN** location. You will be responsible for developing, implementing, and managing marketing campaigns that promote our client's brand and services across various digital channels. Key responsibilities include managing social media platforms, creating engaging content, executing SEO/SEM strategies, and analyzing campaign performance to optimize ROI. You will also be involved in email marketing, lead generation initiatives, and utilizing analytics tools to track website traffic, user behavior, and campaign effectiveness. Collaboration with the marketing team, content creators, and external agencies will be essential. Staying up-to-date with the latest digital marketing trends, technologies, and best practices is paramount. We are seeking individuals with a proven track record in digital marketing, a strong understanding of digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot), and proficiency in content creation and social media management. Excellent communication, analytical, and project management skills are required. A passion for digital innovation and a knack for creative storytelling will set candidates apart. Bachelor's degree in Marketing, Communications, or a related field is preferred, along with at least 3 years of relevant experience. This is an exciting opportunity to contribute to a growing brand's digital strategy and make a tangible impact in the evolving digital marketing landscape.
This advertiser has chosen not to accept applicants from your region.
 

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