Digital Marketing

Kolkata, West Bengal EnR Consultancy Services

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Job Description

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM

**Perks and Benefits**

Excellent perks & benefits

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹10,000.00 - ₹35,000.00 per month

Schedule:

- Day shift
- Morning shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

Work Location: One location

**Speak with the employer**
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Digital Marketing

Kolkata, West Bengal talent-O-scope

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looking for digital marketing expert with min 4 years experience in kolkata
- Experience- 3 - 9 Years- Salary- 60 Thousand To 10 Lac P.A.- Industry- IT Software - Ecommerce / Internet Technologies- Qualification- Higher Secondary- Key Skills- Internet Marketing Online Marketing Search Engine Marketing Display Advertising Google AdWords Digital Marketing Specialist SEO SEM Graphic Designing Video Editing Social Media Marketing Digital marketing executive PPC Digital Marketer Digital Marketing associateAbout Company
- Contact Person- Shilpi Goenka- Address- 2 Garstin Place, Room 201, 2nd Floor, Sagar Mansion- Mobile-
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Digital Marketing

Kolkata, West Bengal Risenbro

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Job Description

Role - Digital Marketing Executive

Key responsibilities:
**Responsibilities**:
Must know about Keyword Research, Competitor - Backlink Analysis, strong knowledge of Google Ad words, PPC, ON-Page, LinkedIn promotion, YouTube promotion, Twitter & Facebook Ads, and Instagram Ads.

Off-page, s, Google Webmaster - Analytics, Guest Blogging, etc.

Criteria:
Max Experience: 2 - 5 yrs in Google Ad words and PPC.

**Salary**:15k-25k

Location - Kolkata ( Saltlake sector 5)

Mode of Work - WFO.

Qualifications:
Bachelor's degree in Marketing or a related field

Excellent understanding of digital marketing concepts

Experience with business-to-customer social media and content generation

Strong creative and analytical skills.

**Salary**: ₹15,000.00 - ₹25,000.00 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (preferred)

Ability to Relocate:

- Kolkata, West Bengal: Relocate before starting work (required)
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Digital Marketing Manager

Kolkata, West Bengal Hyatt

Posted 12 days ago

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Job Description

**Description:**
Specialist digital talent focused on growing hyatt.com revenue through a deep understanding of online marketing, hotel objectives and market nuances.
Responsible for Hyatt Regency Kolkata. Role will be based out of Hyatt Regency Kolkata and will report into Area Director Digital Marketing.
+ Own and manage hotels digital channel performance for Rooms, F&B, and all other business units mapped across customer journey.
+ Lead digital activation of marketing campaigns for hyatt.com revenue opportunities - PPC, Display, SEO, Content, Email
+ Ensure that all hotel digital marketing campaigns are properly tagged and tracked to allow for accurate analysis
+ Quarterly presentation of recommendations and initiatives to each hotels.
+ Regularly disseminate digital marketing best practices to Marketing Communications and Operations team, and conduct additional training if necessary
+ Act as the Content Management System (CMS) expert and keep up to date with best practices
+ Manage and own Paid Media investment with support from agency partners.
+ Own the monthly agency meetings to challenge and drive forward production through Hyatt.com, and then report back to wider hotel team members on applicable discussions.
+ Agenda's, reviews, discussions, proactive suggestions, follow ups
+ Manage SEO performance of hotel sites through internal SEO workflow process utilizing CMS & SEO reporting tools like Conductor.
+ Manage Social CRM strategy and how we can leverage our current customer data to acquire new guests.
+ Forge & foster relationships with regional/local partners for additional online exposure and visibility
+ Manage email, website strategy and other interactive channels including off-site platforms strategy like Tripadvisor & Google plus.
+ Interface with regional & corporate office digital team along with other Cluster Digital managers to share best practices across all hotels. Also drive additional revenue through knowledge share.
**Qualifications:**
+ MBA in Marketing, Advertising/communications preferred or Bachelor's degree in Communication, Mass Media.
+ 6 years' experience with user-focused digital campaigns (paid & organic), content creation, site promos, digital assets and analytics
+ 4 years of project management in a multi-stakeholder environment or client handling experience in marketing or digital environment.
+ Excellent communication skills, both written and verbal with strong command of on presentation skills, content proficiency, and attention to detail.
+ Experience with content management systems
+ Comfortable managing multiple projects and tasks under tight deadlines, and shifting priorities as needed
+ Capable of using tools to draw conclusions and make appropriate recommendations
+ Proficiency in tools like Omniture, Word Press, Google Analytics, Facebook Business Manager, Microsoft Office.
+ Experience managing agency partners
+ Strong organization and team player skills cross-departmentally & managing stakeholders.
+ Strong desire to learn or collaborate with drive business results
**Primary Location:** IN-WB-Kolkata
**Organization:** Hyatt Regency Kolkata
**Job Level:** Full-time
**Job:** Marketing
**Req ID:** KOL
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.
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Digital Marketing Manager

Kolkata, West Bengal SVF Entertainment

Posted 12 days ago

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Job Description

Job Title: Digital Marketing Manager

Job Type: On-site

Location: Kolkata


Role:

We are seeking a highly skilled and detail-oriented Digital Marketer to manage and optimize paid campaigns across platforms such as Meta, YouTube, BookMyShow, Google, and more. The ideal candidate will be responsible for media planning, execution, cost optimization, CMS management, and performance analysis, ensuring maximum ROI and client satisfaction.


Key Responsibilities:


Paid Campaign Management & Optimization

  • Plan, execute, and optimize paid campaigns across Meta, YouTube, BookMyShow, Snapchat, and other ad platforms .
  • Continuously monitor and analyze campaign performance to ensure cost-effectiveness and maximum ROI.
  • Develop strategies for audience targeting, bidding, and creative optimization.

Performance Reporting & Analytics

  • Generate regular performance reports for campaigns across platforms.
  • Analyze data to identify trends, insights, and opportunities for improvement.
  • Present campaign results and recommendations to internal teams and clients.

CMS Management (YouTube & Facebook)

  • Oversee content claims, disputes, asset management, fingerprinting, and SEO optimization .
  • Ensure compliance with platform policies and maximize monetization opportunities.
  • Manage metadata, tagging, and content optimization for visibility and reach.

Media Planning & Client Campaign Execution

  • Develop effective media plans tailored to client objectives and budgets.
  • Execute and manage paid campaigns for client projects, ensuring timely delivery and measurable outcomes.
  • Collaborate with internal teams to align campaign goals with creative and marketing strategies.

Platform Expertise

  • Leverage advanced tools including Google AdSense, Meta Ads Manager, Snapchat Ads Manager, and other ad platforms .
  • Stay updated on new ad formats, targeting options, and industry trends.
  • Experiment with innovative campaign approaches to improve performance.


Desired Skills & Qualifications:

  • 2–4 years of proven experience in paid campaign management and optimization.
  • Hands-on expertise with Meta Ads, YouTube Ads, BookMyShow Ads, Google AdSense, and Snapchat Ads Manager .
  • Strong analytical skills with the ability to interpret campaign data and derive actionable insights.
  • Knowledge of YouTube & Facebook CMS including claims, disputes, and asset management.
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Digital Marketing Manager

Kolkata, West Bengal SVF Entertainment

Posted 5 days ago

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Job Description

Job Title: Digital Marketing Manager

Job Type: On-site

Location: Kolkata

Role:

We are seeking a highly skilled and detail-oriented Digital Marketer to manage and optimize paid campaigns across platforms such as Meta, YouTube, BookMyShow, Google, and more. The ideal candidate will be responsible for media planning, execution, cost optimization, CMS management, and performance analysis, ensuring maximum ROI and client satisfaction.

Key Responsibilities:

Paid Campaign Management & Optimization

  • Plan, execute, and optimize paid campaigns across Meta, YouTube, BookMyShow, Snapchat, and other ad platforms.
  • Continuously monitor and analyze campaign performance to ensure cost-effectiveness and maximum ROI.
  • Develop strategies for audience targeting, bidding, and creative optimization.

Performance Reporting & Analytics

  • Generate regular performance reports for campaigns across platforms.
  • Analyze data to identify trends, insights, and opportunities for improvement.
  • Present campaign results and recommendations to internal teams and clients.

CMS Management (YouTube & Facebook)

  • Oversee content claims, disputes, asset management, fingerprinting, and SEO optimization.
  • Ensure compliance with platform policies and maximize monetization opportunities.
  • Manage metadata, tagging, and content optimization for visibility and reach.

Media Planning & Client Campaign Execution

  • Develop effective media plans tailored to client objectives and budgets.
  • Execute and manage paid campaigns for client projects, ensuring timely delivery and measurable outcomes.
  • Collaborate with internal teams to align campaign goals with creative and marketing strategies.

Platform Expertise

  • Leverage advanced tools including Google AdSense, Meta Ads Manager, Snapchat Ads Manager, and other ad platforms.
  • Stay updated on new ad formats, targeting options, and industry trends.
  • Experiment with innovative campaign approaches to improve performance.

Desired Skills & Qualifications:

  • 2–4 years of proven experience in paid campaign management and optimization.
  • Hands-on expertise with Meta Ads, YouTube Ads, BookMyShow Ads, Google AdSense, and Snapchat Ads Manager.
  • Strong analytical skills with the ability to interpret campaign data and derive actionable insights.
  • Knowledge of YouTube & Facebook CMS including claims, disputes, and asset management.
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Digital Marketing Strategist

700001 Kolkata, West Bengal ₹1000000 Annually WhatJobs

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Job Description

full-time
Our client is seeking an experienced and creative Digital Marketing Strategist to join their team in **Kolkata, West Bengal, IN**. This role is pivotal in developing and executing comprehensive digital marketing campaigns across various channels to enhance brand visibility and drive customer engagement. You will be responsible for planning, implementing, and managing online marketing activities, including SEO, SEM, email marketing, social media marketing, and content marketing. The ideal candidate will have a proven track record of success in managing digital marketing budgets, analyzing campaign performance, and optimizing strategies for maximum ROI. You will work closely with the marketing and sales teams to ensure alignment with overall business objectives. Responsibilities include market research, competitor analysis, identifying target audiences, developing engaging content, and monitoring campaign metrics. The ability to stay current with the latest digital marketing trends and technologies is essential. We are looking for a strategic thinker with excellent communication and project management skills. This position requires you to be on-site in our Kolkata office, fostering collaboration and innovation within the team. If you are passionate about creating impactful digital experiences and driving measurable results, we encourage you to apply.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 5+ years of experience in digital marketing, with a focus on strategy development.
  • Proven experience with SEO, SEM, social media marketing, and email marketing platforms.
  • Strong analytical skills and experience with marketing analytics tools.
  • Excellent content creation and copywriting skills.
  • Proficiency in project management and team collaboration.
  • Ability to work independently and as part of a team.
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Digital Marketing Specialist

700001 Kolkata, West Bengal ₹50000 Annually WhatJobs

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full-time
Our client is seeking an innovative and experienced Digital Marketing Specialist to spearhead their online marketing efforts in Kolkata, West Bengal, IN . This role is integral to developing and executing cutting-edge digital campaigns that drive brand awareness, customer engagement, and lead generation. The specialist will manage a variety of digital channels, including SEO/SEM, email marketing, social media, and display advertising. A deep understanding of current digital marketing trends and analytics is essential. You will be responsible for creating compelling content, optimizing campaign performance, and reporting on key metrics. This position requires a creative mind, a strategic approach, and the ability to translate business goals into effective digital strategies. Collaboration with the wider marketing team and other departments will be key to success. Responsibilities include:
  • Developing and implementing comprehensive digital marketing strategies.
  • Managing and optimizing SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
  • Creating engaging and relevant content for various digital platforms, including website copy, blog posts, social media updates, and email newsletters.
  • Managing social media presence and engaging with the online community.
  • Planning and executing email marketing campaigns.
  • Analyzing campaign performance using tools like Google Analytics and providing actionable insights.
  • Staying abreast of the latest digital marketing trends, tools, and best practices.
  • Collaborating with design and content teams to create visually appealing and effective marketing materials.
  • Managing the digital marketing budget effectively.
  • Monitoring competitor activities and identifying opportunities for growth.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3+ years of experience in digital marketing.
  • Proven experience with SEO/SEM, email marketing, social media marketing, and content marketing.
  • Proficiency in digital analytics tools (e.g., Google Analytics, SEMrush).
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
  • Strong understanding of digital marketing metrics and KPIs.
  • Experience with content management systems (CMS) and marketing automation platforms is a plus.
  • Ability to work effectively in a fast-paced, team-oriented environment.
Join our client and make a significant impact on their digital presence.
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Digital Marketing Manager

700001 Kolkata, West Bengal ₹75000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client is seeking an experienced and innovative Digital Marketing Manager to lead their online marketing efforts. This role will involve developing and executing comprehensive digital strategies to enhance brand awareness, drive lead generation, and increase customer engagement. The ideal candidate will possess a strong understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics. You will be responsible for managing all digital marketing campaigns from conception to execution and analysis.

You will manage the company's online presence, optimize website performance, and develop data-driven marketing campaigns to achieve key business objectives. This position requires a strategic thinker with excellent analytical skills, a creative approach, and the ability to manage budgets effectively. You will lead a team or work collaboratively with external agencies to achieve marketing goals. Building strong relationships with customers through engaging content and targeted campaigns will be a primary focus. This is a fantastic opportunity to make a significant impact on our client's growth and digital footprint.

Key Responsibilities:
  • Develop and implement integrated digital marketing strategies.
  • Oversee all digital marketing channels, including SEO, SEM, social media, email, and display advertising.
  • Manage the company's website content and ensure optimal user experience.
  • Create and manage content marketing initiatives, including blog posts, articles, and whitepapers.
  • Develop and execute social media marketing campaigns to drive engagement and brand awareness.
  • Analyze marketing campaign performance, track KPIs, and provide actionable insights.
  • Manage digital marketing budgets and allocate resources effectively.
  • Identify new opportunities for growth and innovation in the digital space.
  • Collaborate with sales and product teams to align marketing efforts with business goals.
  • Stay updated on industry trends and best practices in digital marketing.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience as a Digital Marketing Manager or in a similar senior role.
  • Demonstrated success in developing and executing digital marketing strategies.
  • Expertise in SEO, SEM, social media marketing, and content marketing.
  • Proficiency with digital analytics tools (e.g., Google Analytics) and marketing automation platforms.
  • Excellent leadership, communication, and project management skills.
  • Ability to analyze data and make data-driven decisions.
  • Creative thinking and a passion for digital innovation.
This is a fully remote position, allowing you to contribute your expertise from anywhere. If you are a driven digital marketing leader ready to take on new challenges, we encourage you to apply.
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Digital Marketing Specialist

700071 Kolkata, West Bengal ₹70000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a dynamic digital agency, is seeking a creative and data-driven Digital Marketing Specialist to enhance online presence and drive engagement for various brands in **Kolkata, West Bengal, IN**. This role offers the opportunity to work on diverse campaigns and utilize the latest digital marketing strategies.

As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels, including social media, search engines, email, and display advertising. Your core duties will involve developing engaging content, managing social media platforms, conducting SEO/SEM activities, and analyzing campaign performance to maximize ROI. You will stay updated with industry trends and leverage new technologies to achieve marketing objectives.

Key responsibilities include managing paid advertising campaigns on platforms like Google Ads and Facebook Ads, monitoring website traffic and user behavior using analytics tools (e.g., Google Analytics), and generating reports on campaign effectiveness. You will also be involved in email marketing strategies, CRM management, and content creation for blogs, websites, and social media. Collaboration with design and content teams to create compelling marketing materials will be essential.

The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field. At least 3-5 years of experience in digital marketing, with a proven track record of successful campaign management, is required. Strong knowledge of SEO, SEM, content marketing, social media marketing, and email marketing is essential. Proficiency in digital marketing tools and analytics platforms is a must. Excellent analytical, creative, and communication skills are paramount. A proactive attitude and the ability to work effectively in a fast-paced environment are highly valued. This is a fantastic opportunity to grow your digital marketing career.
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