1586 Digital Strategy jobs in Delhi

Location: Bengaluru (Bangalore), India — remote-friendly with overlap to UK & US time zones

Employment: Full-time

Reports to: Directors

Works closely with: Client Services Manager, Delivery Manager, Channel Specialists (SEO, PPC, Web), QA

JOAN Digitech is a fast-moving, boutique digital agency operating across the UK, US and India. We help e‑commerce brands unlock growth through sharp strategy and exceptional execution in SEO, PPC, content and web. We’re a small, ambitious team that values ownership, clarity and outcomes.

We’re hiring a Digital Strategy Lead to own cross‑channel strategy (SEO, PPC, Web) for e‑commerce clients, lead client conversations end‑to‑end, and set direction for our specialist teams. You’ll translate business goals into clear strategies and defend them with data; orchestrate delivery with the Delivery Manager; and ensure our work lands on time, to spec, and with measurable impact. This role suits an entrepreneurial self‑starter with faultless English communication, who can think strategically and operate hands‑on in a fast‑paced startup environment.

• Own the integrated growth strategy across SEO, PPC and Web for a portfolio of e‑commerce clients.
• Turn commercial goals into channel roadmaps, quarterly OKRs and test‑and‑learn plans.
• Define information architecture, CRO hypotheses, landing page briefs and content frameworks.
• Establish measurement plans, attribution approach and incrementality testing where applicable.

• Lead discovery, strategy presentations, QBRs and weekly/bi‑weekly work‑in‑progress calls.
• Present and defend recommendations with clear narratives and evidence; manage objections.
• Build trusted relationships with senior client stakeholders; surface opportunities and risks early.

• Convert strategies into clear scopes, milestones and briefs; ensure Delivery Manager has what they need to plan sprints and resourcing.
• Set quality bars and acceptance criteria for deliverables (SEO audits, ad builds, landing pages, dev tickets, dashboards).
• Maintain a risk log; proactively unblock delivery and escalate where needed.

• Provide day‑to‑day strategic guidance to SEO, PPC and Web specialists; review and sign off key outputs.
• Coach teams on decision‑making, prioritisation and data storytelling; contribute to playbooks and templates.
• Foster a culture of accountability, speed and high craftsmanship.

• Own KPI frameworks (revenue/ROAS, CPA, MER, CVR, AOV, LTV, organic sessions/visibility, tech health).
• Direct analytics setup (GA4, GTM), product feed hygiene, conversion tracking and event taxonomy.
• Build concise, insight‑led reporting; translate data into decisions and next actions.

• Identify expansion opportunities (new channels, CRO, feed optimisation, internationalisation).
• Support proposals, pitches and forecasting for new business and upsell.

• 7+ years in digital performance roles spanning SEO, PPC and Web/CRO , with at least 3 years in a client‑facing strategy lead/lead consultant capacity for e‑commerce brands.
• Proven ownership of multi‑channel roadmaps delivering measurable revenue growth.
• Hands‑on credibility: comfortable reviewing SEO technical audits, building/QAing paid campaigns, and shaping web backlogs with developers.

• SEO: Technical audits (CWV, rendering, crawl/indexation, schema), content strategy, internal linking, international SEO.
• PPC/Paid Social: Google Ads, Microsoft Ads, Meta, LinkedIn/TikTok (as relevant), feed management, audiences, creative testing, budgeting and pacing.
• Web/CRO: Shopify/WordPress familiarity, UX heuristics, experimentation, landing page briefs, basic HTML/CSS/JS literacy helpful.
• Analytics: GA4, GTM, Looker Studio; comfort with attribution concepts and testing.

• Faultless English written and spoken; concise storytelling and deck craft.
• Exceptionally organised; able to run multiple accounts across time zones without dropping balls.
• Startup mindset: ownership, bias to action, comfortable with ambiguity and context‑switching.

• Bengaluru (Bangalore) preferred. Remote within India considered.
• Willingness to align hours for regular overlap with UK (GMT/BST) and US (ET/PT) clients.

• Experience with international rollouts, multi‑store/multi‑language SEO.
• Familiarity with ecommerce platforms (e.g., Shopify, Wix, WooCommerce), product schema, and PMax best practices.
• Experience shaping QA standards and delivery playbooks in an agency.
• Public speaking or thought leadership (webinars, blogs, events).

• Competitive compensation with performance incentives.
• Remote‑friendly, flexible working with a trusting, outcomes‑first culture.
• Direct impact: shape how a growing agency delivers strategy and performance.
• Professional development budget; exposure to UK/US e‑commerce brands.
• Laptop and essential work tool reimbursements where applicable.

Send your CV and a short note/cover letter to (subject: Digital Strategy Lead – Your Name), including:

• 2–3 concise case studies showing cross‑channel impact (problem → strategy → actions → outcomes).
• A sample deck or reporting snapshot that demonstrates your storytelling and rigour.
• Availability and location.

JOAN Digital is an equal opportunity employer and does not discriminate on the grounds of gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates are assessed on merit, qualifications and ability to perform the role.

Location: Bengaluru (Bangalore), India — remote-friendly with overlap to UK & US time zones

Employment: Full-time

Reports to: Directors

Works closely with: Client Services Manager, Delivery Manager, Channel Specialists (SEO, PPC, Web), QA

JOAN Digitech is a fast-moving, boutique digital agency operating across the UK, US and India. We help e‑commerce brands unlock growth through sharp strategy and exceptional execution in SEO, PPC, content and web. We’re a small, ambitious team that values ownership, clarity and outcomes.

We’re hiring a Digital Strategy Lead to own cross‑channel strategy (SEO, PPC, Web) for e‑commerce clients, lead client conversations end‑to‑end, and set direction for our specialist teams. You’ll translate business goals into clear strategies and defend them with data; orchestrate delivery with the Delivery Manager; and ensure our work lands on time, to spec, and with measurable impact. This role suits an entrepreneurial self‑starter with faultless English communication, who can think strategically and operate hands‑on in a fast‑paced startup environment.

• Own the integrated growth strategy across SEO, PPC and Web for a portfolio of e‑commerce clients.
• Turn commercial goals into channel roadmaps, quarterly OKRs and test‑and‑learn plans.
• Define information architecture, CRO hypotheses, landing page briefs and content frameworks.
• Establish measurement plans, attribution approach and incrementality testing where applicable.

• Lead discovery, strategy presentations, QBRs and weekly/bi‑weekly work‑in‑progress calls.
• Present and defend recommendations with clear narratives and evidence; manage objections.
• Build trusted relationships with senior client stakeholders; surface opportunities and risks early.

• Convert strategies into clear scopes, milestones and briefs; ensure Delivery Manager has what they need to plan sprints and resourcing.
• Set quality bars and acceptance criteria for deliverables (SEO audits, ad builds, landing pages, dev tickets, dashboards).
• Maintain a risk log; proactively unblock delivery and escalate where needed.

• Provide day‑to‑day strategic guidance to SEO, PPC and Web specialists; review and sign off key outputs.
• Coach teams on decision‑making, prioritisation and data storytelling; contribute to playbooks and templates.
• Foster a culture of accountability, speed and high craftsmanship.

• Own KPI frameworks (revenue/ROAS, CPA, MER, CVR, AOV, LTV, organic sessions/visibility, tech health).
• Direct analytics setup (GA4, GTM), product feed hygiene, conversion tracking and event taxonomy.
• Build concise, insight‑led reporting; translate data into decisions and next actions.

• Identify expansion opportunities (new channels, CRO, feed optimisation, internationalisation).
• Support proposals, pitches and forecasting for new business and upsell.

• 7+ years in digital performance roles spanning SEO, PPC and Web/CRO , with at least 3 years in a client‑facing strategy lead/lead consultant capacity for e‑commerce brands.
• Proven ownership of multi‑channel roadmaps delivering measurable revenue growth.
• Hands‑on credibility: comfortable reviewing SEO technical audits, building/QAing paid campaigns, and shaping web backlogs with developers.

• SEO: Technical audits (CWV, rendering, crawl/indexation, schema), content strategy, internal linking, international SEO.
• PPC/Paid Social: Google Ads, Microsoft Ads, Meta, LinkedIn/TikTok (as relevant), feed management, audiences, creative testing, budgeting and pacing.
• Web/CRO: Shopify/WordPress familiarity, UX heuristics, experimentation, landing page briefs, basic HTML/CSS/JS literacy helpful.
• Analytics: GA4, GTM, Looker Studio; comfort with attribution concepts and testing.

• Faultless English written and spoken; concise storytelling and deck craft.
• Exceptionally organised; able to run multiple accounts across time zones without dropping balls.
• Startup mindset: ownership, bias to action, comfortable with ambiguity and context‑switching.

• Bengaluru (Bangalore) preferred. Remote within India considered.
• Willingness to align hours for regular overlap with UK (GMT/BST) and US (ET/PT) clients.

• Experience with international rollouts, multi‑store/multi‑language SEO.
• Familiarity with ecommerce platforms (e.g., Shopify, Wix, WooCommerce), product schema, and PMax best practices.
• Experience shaping QA standards and delivery playbooks in an agency.
• Public speaking or thought leadership (webinars, blogs, events).

• Competitive compensation with performance incentives.
• Remote‑friendly, flexible working with a trusting, outcomes‑first culture.
• Direct impact: shape how a growing agency delivers strategy and performance.
• Professional development budget; exposure to UK/US e‑commerce brands.
• Laptop and essential work tool reimbursements where applicable.

Send your CV and a short note/cover letter to (subject: Digital Strategy Lead – Your Name), including:

• 2–3 concise case studies showing cross‑channel impact (problem → strategy → actions → outcomes).
• A sample deck or reporting snapshot that demonstrates your storytelling and rigour.
• Availability and location.

JOAN Digital is an equal opportunity employer and does not discriminate on the grounds of gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates are assessed on merit, qualifications and ability to perform the role.

• Develop and oversee the implementation of data-driven digital content strategies aligned with client objectives and brand positioning.
• Lead a team of content creators, editors, and social media managers, fostering a collaborative and creative environment.
• Manage the content calendar, ensuring timely creation and distribution of engaging and relevant content across various digital channels.
• Conduct audience research and analysis to identify content opportunities and tailor strategies for maximum impact.
• Optimize content for search engines (SEO) to enhance visibility and organic reach.
• Monitor content performance using analytics tools, providing regular reports and insights for optimization.
• Collaborate with PR, marketing, and client service teams to ensure integrated campaign execution.
• Stay current with digital media trends, platform updates, and best practices in content marketing and public relations.
• Manage content budgets and vendor relationships as needed.

• Bachelor's or Master's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 7 years of experience in digital content strategy, content marketing, or digital communications, with a proven track record of success.
• Demonstrated experience in leading and managing content teams.
• Expertise in SEO, SEM, social media marketing, and content management systems (CMS).
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics).
• Excellent writing, editing, and storytelling abilities.
• Superior communication, presentation, and interpersonal skills.
• Experience working in a media or PR agency environment is a plus.
• Ability to work effectively in a hybrid environment, balancing remote and in-office collaboration.

• Develop and implement comprehensive digital brand strategies to enhance brand awareness, perception, and market share.
• Manage the brand's online presence across all digital platforms, including social media, company websites, and e-commerce channels.
• Lead the creation and execution of engaging digital content, including social media posts, blog articles, videos, and interactive campaigns.
• Oversee paid digital advertising campaigns (e.g., Google Ads, social media ads), optimizing for ROI and key performance indicators.
• Analyze digital marketing performance data, generating insights and actionable recommendations for continuous improvement.
• Collaborate with internal teams (marketing, sales, product development) and external agencies to ensure cohesive brand messaging and execution.
• Identify emerging digital trends and technologies, proactively recommending innovative approaches to brand building.
• Manage the digital marketing budget, ensuring efficient allocation of resources and tracking expenditures.
• Conduct market research and competitive analysis to understand consumer needs and market dynamics.
• Develop and maintain strong relationships with digital influencers and online communities.
• Monitor and manage online brand reputation and customer feedback across all digital touchpoints.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA is a plus.
• Minimum of 6 years of progressive experience in brand management, with at least 3 years focused on digital marketing within the FMCG industry.
• Proven success in developing and executing digital marketing strategies that drive brand growth and engagement.
• Expertise across a wide range of digital marketing channels, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong analytical skills with proficiency in digital analytics tools (e.g., Google Analytics, social media analytics).
• Excellent understanding of consumer psychology and digital consumer behavior.
• Exceptional communication, presentation, and storytelling abilities.
• Demonstrated ability to lead projects and collaborate effectively in a remote, fast-paced environment.
• Creative thinker with a passion for innovation in brand building.
• Proficiency in project management tools and marketing automation platforms.

• Develop and execute comprehensive digital PR strategies aligned with overall marketing and business objectives.
• Manage and grow our online presence across all relevant social media platforms, including content creation, community engagement, and paid social campaigns.
• Identify and cultivate relationships with key online media outlets, bloggers, and social media influencers.
• Create and distribute engaging press releases, media advisories, blog posts, and other PR content optimized for digital channels.
• Monitor online conversations and sentiment, proactively addressing issues and managing brand reputation.
• Analyze campaign performance using analytics tools and provide regular reports with actionable insights and recommendations.
• Stay abreast of emerging digital PR trends, tools, and best practices.
• Collaborate with internal marketing, communications, and product teams to ensure consistent messaging and brand voice.
• Develop crisis communication plans for online scenarios.
• Mentor and guide junior PR team members (if applicable).

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field. Master's degree is a plus.
• Minimum of 7 years of progressive experience in public relations, with at least 3 years focused on digital PR and social media management.
• Demonstrated success in developing and executing impactful digital PR campaigns that have achieved measurable results.
• Expertise in social media platforms (e.g., LinkedIn, Twitter, Instagram, Facebook), management tools, and analytics.
• Strong understanding of SEO, SEM, and content marketing principles.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proven ability to build and maintain relationships with media and influencers.
• Experience with media monitoring and PR reporting software.
• Proficiency in Microsoft Office Suite and common collaboration tools.
• Ability to thrive in a fully remote work setting.

• Develop and implement a comprehensive e-commerce growth strategy to drive revenue and market share.
• Manage and optimize all digital marketing campaigns, including SEO, SEM, paid social, display advertising, and email marketing.
• Analyze website traffic, user behavior, and conversion funnels using tools like Google Analytics to identify areas for improvement.
• Implement A/B testing and CRO initiatives to enhance user experience and conversion rates.
• Develop and execute strategies for customer acquisition, retention, and loyalty programs.
• Manage product listings, merchandising, and promotional activities on the e-commerce platform.
• Monitor market trends, competitor activities, and customer insights to identify new growth opportunities.
• Collaborate with the product team to ensure optimal user experience and feature development.
• Manage the e-commerce budget effectively and track ROI for all marketing initiatives.
• Generate regular performance reports with insights and recommendations for senior management.
• Stay up-to-date with the latest e-commerce trends, tools, and best practices.

• Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
• Minimum of 4 years of experience in e-commerce management, digital marketing, or growth hacking.
• Proven track record of successfully driving e-commerce sales and growth.
• In-depth knowledge of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
• Expertise in SEO, SEM, social media marketing, and email marketing.
• Strong understanding of CRO principles and A/B testing methodologies.
• Excellent analytical and data interpretation skills.
• Creative thinking and problem-solving abilities.
• Strong project management and organizational skills.
• Excellent communication and collaboration skills, comfortable working in a remote environment.
• Experience with marketing automation tools is a plus.

Job Description

We are seeking a dynamic and results-oriented Social Media Executive to oversee our company's social media accounts. The ideal candidate will be responsible for developing creative content, coordinating with internal teams, managing social media campaigns, and analyzing performance metrics to continuously improve our social media strategy.

Key Responsibilities:

• Develop and implement social media strategies to align with company goals and enhance brand awareness.
• Create engaging, high-quality content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
• Coordinate social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
• Manage a team of social media specialists, including copywriters and content creators, by providing guidance, training, and performance feedback.
• Conduct regular audits of our social media presence and digital advertising costs to ensure efficiency and effectiveness.
• Utilize social media analytics tools to monitor performance metrics, track campaign progress, analyze visitor data, and identify areas for improvement.
• Analyze social media campaigns with tracking systems to gather insights and recommend adjustments to optimize performance.
• Stay updated with the latest social media trends, tools, and best practices, and implement these into our strategy as appropriate.
• Collaborate with other departments to develop social media timelines aligned with new product releases, ad campaigns, or other brand messages.
• Monitor and analyze competitor activity within social media spaces to identify opportunities and trends.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Manager or similar role, with a strong focus on analytics and strategy.
• Experience using social media management and analytics tools such as Hootsuite, Buffer, Sprout Social, Google Analytics, etc.
• Proficiency in creating visual content using tools like Canva or Adobe Creative Suite is essential.
• Strong leadership skills with the ability to motivate and inspire team members.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work under pressure in a fast-paced environment and manage multiple projects simultaneously.

Experience 1.5 year must

Immediate Joining

Job Type: Full-time

Pay: ₹20, ₹25,000.00 per month

Benefits:

• Paid time off

Experience:

• Social media marketing: 2 years (Required)
• Meta Ads: 1 year (Required)
• Social media strategy: 1 year (Required)

Work Location: In person

Selected Intern's Day-to-day Responsibilities Include

• Researching and identifying the latest beauty and makeup trends in South India.
• Assisting in planning and curating Instagram content (reels, posts, stories) for the South India handle.
• Tracking and shortlisting regional creators/influencers for potential collaborations.
• Monitoring macro trends, culture, and consumer preferences in South India to guide content.
• Supporting the team in building feeds, content calendars, and campaign ideas.
• Providing inputs on local languages, culture, and festivals for better brand connect.
• Knows how to read, write and speak Malayalam.

About Company: MARS Cosmetics is a young and bold color cosmetics brand based in Delhi. We're looking to make beauty products better and more affordable.

Social Media Executive / Team Lead

at Merch & Tales Studios (Part of Unified Sports)

About Us

At Merch & Tales Studios, we believe every brand (merch) has a story worth telling — and we tell it in ways people can't ignore. From sports to lifestyle, D2C to food, beauty to wellness, we've worked with brands that shape culture and conversation. Now, we're looking for creative, out-of-the-box storytellers to join our growing digital marketing team.

What You'll Do

This isn't just about posting pretty pictures. You'll:

• Drive real social media growth from 0 to 1 — impressions, engagement, followers, conversions.
• Build end-to-end social media strategies that actually move the needle.
• Create scroll-stopping content calendars and campaigns.
• Spot trends before they're trending — using market research + cultural intelligence.
• Create systems and processes using marketing automation and AI / LLMs
• Own posting, engagement, and community management like it's second nature.
• Script, edit, and produce short-form, thumb-stopping content (Reels, Shorts, TikTok-style).
• Lead a team (if hired as Team Lead).
• Track metrics, experiment, and constantly optimize.

Who You Are

• 3–4+ years of experience in social media management.
• You've worked with brands in sports, D2C, lifestyle, food, beauty, or wellness.
• Proven track record of growing accounts (show us the numbers).
• Fluent in Instagram, YouTube, LinkedIn, and the next big thing.
• Skilled with tools like Meta Business Suite, Hootsuite, Canva, Adobe Suite, CapCut.
• Equal parts creative thinker and data-driven strategist.
• A content creator at heart — scripting, editing, producing is your jam.

Perks & Work Setup

• Location: Hauz Khas, New Delhi
• Schedule: Mon–Sat
• Timings: 10 AM – 7 PM
• Salary: ₹25,000 – ₹0,000/month (depending on experience, skill leverage & value addition)
• Joining: We love immediate joiners (within 2 weeks)

Why Join Us?

You won't just "manage accounts" — you'll shape digital culture. You'll work with brands that matter, get creative freedom, experiment with new formats, and see your ideas go live in the real world.

Job Types: Full-time, Permanent

Pay: ₹2 ,000.00 per month

Application Question(s):

• Please share links to your work portfolio (can be Reels, brand campaigns, content calendars, or case studies)
• What was your last drawn monthly or annual CTC?
• How soon can you join? (Immediate / <7 days / <15 days)

Experience:

• Social media marketing: 3 years (Preferred)

Work Location: In person