16 Market Analysis jobs in Kolkata
Digital Marketing Strategy Lead
700071 Kolkata, West Bengal
₹70000 Annually
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Posted 3 days ago
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Job Description
Our client is seeking an innovative and data-driven Digital Marketing Strategy Lead to join their dynamic marketing team in Kolkata, West Bengal, IN . This hybrid role offers a blend of remote flexibility and in-office collaboration. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive customer acquisition, and maximize ROI. This position requires a strategic thinker with a proven track record in managing multi-channel digital campaigns.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement overarching digital marketing strategies aligned with business objectives.
- Oversee all digital marketing channels including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
- Analyze market trends, competitor activities, and customer insights to identify new opportunities.
- Manage and optimize campaign performance, setting clear KPIs and reporting on results.
- Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
- Manage the digital marketing budget and allocate resources effectively.
- Stay updated with the latest digital marketing technologies, platforms, and best practices.
- Conduct A/B testing and other experiments to improve campaign effectiveness.
- Provide strategic guidance and mentorship to the digital marketing team.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- 5+ years of progressive experience in digital marketing, with at least 2 years in a strategic or leadership role.
- Demonstrated success in developing and executing successful digital marketing campaigns across various channels.
- Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing principles.
- Proficiency in marketing analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Experience with marketing automation platforms and CRM systems.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong leadership and team management abilities.
- Exceptional communication and presentation skills.
- Ability to thrive in a fast-paced, collaborative hybrid work environment.
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0
Head of Digital Marketing Strategy
700071 Kolkata, West Bengal
₹130000 Annually
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Posted 3 days ago
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Job Description
Our client is searching for an innovative and results-driven Head of Digital Marketing Strategy to lead their marketing efforts in Kolkata, West Bengal, IN . This senior role is responsible for developing and executing comprehensive digital marketing campaigns across all online channels to enhance brand visibility, drive customer acquisition, and achieve business objectives. The ideal candidate will have a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics.
Key Responsibilities:
Key Responsibilities:
- Develop and implement a forward-thinking digital marketing strategy aligned with overall business goals.
- Oversee all digital marketing channels, including website management, SEO/SEM, social media, email marketing, and paid advertising.
- Manage and grow the company's online presence and brand reputation.
- Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performance environment.
- Define key performance indicators (KPIs) for digital marketing campaigns and track performance against targets.
- Analyze campaign data and provide actionable insights to optimize strategies and maximize ROI.
- Manage the digital marketing budget, ensuring efficient allocation of resources.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams, including sales, product development, and creative, to ensure cohesive messaging and campaign execution.
- Develop and execute content marketing strategies to engage target audiences.
- Manage relationships with external agencies and vendors as needed.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Oversee the development and maintenance of the company website and landing pages.
- Ensure all digital marketing activities comply with relevant regulations and data privacy laws.
- Report on digital marketing performance to senior leadership.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- 7+ years of experience in digital marketing, with at least 3 years in a strategic leadership role.
- Proven success in developing and executing integrated digital marketing campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
- Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms and CRM systems.
- Excellent leadership, team management, and communication skills.
- Demonstrated ability to think strategically and drive measurable results.
- Creative thinking and problem-solving abilities.
- Experience managing marketing budgets and vendor relationships.
- Familiarity with A/B testing and conversion rate optimization (CRO).
- A passion for data-driven decision-making.
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1
Head of Digital Marketing Strategy
700001 Kolkata, West Bengal
₹1800000 Annually
WhatJobs
Posted 3 days ago
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Job Description
Our client, a rapidly expanding global enterprise, is seeking an innovative and strategic Head of Digital Marketing Strategy to lead their digital marketing efforts. This is a fully remote position, offering a unique opportunity to shape and execute impactful digital campaigns from anywhere. You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. Your goal will be to drive brand awareness, customer acquisition, engagement, and revenue growth.
The ideal candidate will possess a deep understanding of the digital marketing landscape, emerging trends, and best practices. You will lead a team of digital marketing specialists, providing strategic direction, mentorship, and performance management. Your responsibilities will include defining digital marketing objectives, setting KPIs, and continuously analyzing campaign performance to optimize strategies and maximize ROI. You will oversee budget allocation across different digital channels, ensuring efficient spend and measurable results. Collaboration with cross-functional teams, including product, sales, and creative departments, will be essential to ensure integrated and consistent brand messaging. You will also be responsible for staying ahead of the curve on new digital technologies and platforms, and identifying opportunities for innovation.
Key Responsibilities:
The ideal candidate will possess a deep understanding of the digital marketing landscape, emerging trends, and best practices. You will lead a team of digital marketing specialists, providing strategic direction, mentorship, and performance management. Your responsibilities will include defining digital marketing objectives, setting KPIs, and continuously analyzing campaign performance to optimize strategies and maximize ROI. You will oversee budget allocation across different digital channels, ensuring efficient spend and measurable results. Collaboration with cross-functional teams, including product, sales, and creative departments, will be essential to ensure integrated and consistent brand messaging. You will also be responsible for staying ahead of the curve on new digital technologies and platforms, and identifying opportunities for innovation.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies.
- Lead and mentor a team of digital marketing professionals.
- Oversee SEO, SEM, social media, email, content, and paid advertising campaigns.
- Define digital marketing KPIs and track campaign performance.
- Manage the digital marketing budget and optimize spend for maximum ROI.
- Analyze market trends and competitor activities to identify opportunities.
- Collaborate with cross-functional teams to ensure brand consistency.
- Drive website traffic, lead generation, and customer acquisition.
- Stay current with digital marketing technologies and best practices.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 8-10 years of experience in digital marketing, with a significant focus on strategy development and team leadership.
- Proven track record of successfully developing and executing multi-channel digital marketing campaigns.
- Extensive knowledge of SEO, SEM, social media marketing, content marketing, and email automation.
- Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
- Strong understanding of customer journey mapping and conversion rate optimization.
- Excellent leadership, strategic thinking, and communication skills.
- Experience managing remote teams is a plus.
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2
Remote Digital Marketing Strategy Lead
700017 Kolkata, West Bengal
₹1100000 Annually
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Posted 3 days ago
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Job Description
Our client is actively recruiting a visionary and data-driven Remote Digital Marketing Strategy Lead to drive their online presence and customer acquisition efforts. This is a fully remote position offering flexibility and the opportunity to shape innovative digital campaigns from conception to execution. You will be responsible for developing and implementing comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, content marketing, email marketing, and affiliate marketing. Your key duties will involve analyzing market trends and competitor activities, identifying target audiences, setting campaign objectives, managing budgets, and overseeing the creation of compelling digital content. You will also track and report on key performance indicators (KPIs), conduct A/B testing to optimize campaign performance, and stay abreast of emerging digital marketing technologies and best practices. The ideal candidate possesses a deep understanding of the digital marketing landscape, exceptional analytical and strategic thinking skills, and a proven ability to deliver measurable results. A Bachelor's or Master's degree in Marketing, Communications, Business, or a related field is required. A minimum of 8-10 years of progressive experience in digital marketing, with at least 4 years in a strategic leadership role, is essential. Demonstrable success in developing and executing integrated digital marketing campaigns that drive traffic, engagement, and conversions is mandatory. Proficiency with various digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, marketing automation software) is crucial. Strong leadership, project management, and communication skills are vital for collaborating with internal teams and external agencies. This is an exceptional opportunity to lead digital innovation and significantly impact business growth in a dynamic, remote-first environment.
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3
Junior Apprentice - Data Analysis
700001 Kolkata, West Bengal
₹15000 Monthly
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Posted 3 days ago
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Job Description
Our client is offering an exciting Junior Apprentice opportunity in Data Analysis based in Kolkata, West Bengal . This is a fantastic entry-level position for individuals passionate about data and eager to learn in a professional environment. The role offers a hybrid work model, allowing for a blend of in-office and remote work.
Responsibilities:
Qualifications:
Responsibilities:
- Assist senior analysts in collecting, cleaning, and organizing data from various sources.
- Perform basic data analysis and generate reports using tools like Excel and SQL.
- Create visualizations and charts to represent data trends and insights.
- Support in identifying patterns and anomalies within datasets.
- Help in maintaining databases and data integrity.
- Collaborate with the data analysis team on ongoing projects.
- Learn and apply new data analysis techniques and tools.
- Document data processes and methodologies.
Qualifications:
- Recent graduate or currently pursuing a degree in Statistics, Mathematics, Computer Science, Economics, or a related quantitative field.
- Basic understanding of statistical concepts and data analysis principles.
- Familiarity with Microsoft Excel for data manipulation and analysis.
- Knowledge of SQL is a plus.
- Strong attention to detail and accuracy.
- Eagerness to learn and develop data analysis skills.
- Good communication and teamwork abilities.
- Ability to adapt to a hybrid work schedule.
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4
Senior Marketing Manager, Brand Strategy
700001 Kolkata, West Bengal
₹1000000 Annually
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Posted 3 days ago
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Job Description
Our client is seeking an experienced and visionary Senior Marketing Manager, Brand Strategy, to be based in their office in Kolkata, West Bengal, IN . This critical role will be responsible for shaping and evolving the brand's identity, perception, and market positioning. You will develop and execute comprehensive brand strategies that resonate with target audiences, drive brand equity, and support overall business objectives. The ideal candidate will possess a deep understanding of brand management principles, consumer insights, market trends, and integrated marketing communications. You should be a strategic thinker with a passion for storytelling and a proven ability to build strong, recognizable brands. This is an exceptional opportunity to lead brand initiatives for a growing organization and leave a lasting impact.
Responsibilities:
Responsibilities:
- Develop and implement long-term brand strategies that align with company vision and market opportunities.
- Define and articulate brand positioning, messaging, and voice across all communication channels.
- Conduct market research, consumer analysis, and competitive intelligence to identify brand opportunities and challenges.
- Oversee the creation and execution of integrated marketing campaigns, ensuring brand consistency.
- Collaborate with internal teams (product, sales, creative) to ensure seamless brand execution across all touchpoints.
- Manage the brand budget, allocating resources effectively to maximize impact.
- Develop and track key brand performance metrics (e.g., brand awareness, sentiment, equity).
- Lead and mentor a team of marketing professionals focused on brand development.
- Ensure all marketing materials and communications adhere to brand guidelines.
- Identify and manage external agency partnerships for creative, PR, and other brand-related activities.
- Present brand strategy updates and performance reviews to senior leadership.
- Stay informed about industry trends, cultural shifts, and consumer behavior to ensure brand relevance.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An MBA is preferred.
- Minimum of 6-8 years of progressive experience in brand management, marketing strategy, or related fields.
- Proven track record of developing and launching successful brand strategies and campaigns.
- Strong understanding of consumer insights, market segmentation, and competitive analysis.
- Exceptional strategic thinking, analytical, and problem-solving skills.
- Excellent communication, presentation, and interpersonal skills.
- Experience managing budgets and external agency relationships.
- Demonstrated ability to lead and inspire teams.
- Proficiency in marketing research tools and methodologies.
- Creative thinker with a passion for building compelling brand narratives.
- Experience in the Indian market, particularly in West Bengal, is a significant advantage.
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5
Lead Geologist - Remote Sensing & Data Analysis
700001 Kolkata, West Bengal
₹1800000 Annually
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Posted 3 days ago
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Job Description
Our client, a forward-thinking mining exploration company, is seeking a highly skilled Lead Geologist with expertise in remote sensing and data analysis to join their fully remote team. This is a unique opportunity to leverage cutting-edge technology and advanced analytical techniques to identify and evaluate new mineral resource opportunities globally. You will be instrumental in developing and applying innovative geological models, interpreting complex datasets, and guiding exploration strategies from the comfort of your home office.
Key Responsibilities:
Key Responsibilities:
- Lead the acquisition, processing, and interpretation of geological data from various sources, including satellite imagery, airborne surveys, and geophysical data.
- Develop and implement advanced remote sensing methodologies for mineral exploration and geological mapping.
- Utilize geological software and analytical tools to model subsurface structures and predict potential ore bodies.
- Collaborate with exploration teams to define targets and design field exploration programs based on remote sensing and data analysis insights.
- Manage and mentor junior geoscientists, providing technical guidance and expertise in remote sensing and data interpretation.
- Prepare detailed technical reports, presentations, and recommendations for senior management and stakeholders.
- Stay current with advancements in remote sensing technologies, geological modeling software, and data analytics relevant to the mining industry.
- Ensure data integrity, quality control, and adherence to best practices in geological data management.
- Contribute to the strategic planning and resource evaluation processes of the company.
- Ph.D. or Master's degree in Geology, Geophysics, Earth Science, or a closely related field.
- Minimum of 10 years of experience in mineral exploration geology, with a strong focus on remote sensing and data analysis.
- Proficiency in geological software (e.g., ArcGIS, QGIS, Leapfrog, Vulcan) and remote sensing platforms (e.g., ENVI, ERDAS Imagine).
- Extensive experience with various satellite and airborne sensor data (e.g., optical, multispectral, hyperspectral, LiDAR).
- Strong understanding of geological principles, mineral deposit types, and exploration techniques.
- Excellent analytical, problem-solving, and data visualization skills.
- Proven ability to lead projects and mentor technical staff.
- Exceptional written and verbal communication skills, comfortable presenting complex technical information.
- Ability to work independently and collaboratively in a remote team environment.
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6
Graduate Trainee - Data Analysis & Business Intelligence
700001 Kolkata, West Bengal
₹25000 Monthly
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Posted 3 days ago
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Job Description
Our client, a global leader in market research and analytics, is actively seeking motivated and intellectually curious Graduate Trainees to join their innovative remote data analysis and business intelligence team. This internship offers an exceptional opportunity for recent graduates to gain hands-on experience in transforming raw data into actionable insights that drive strategic business decisions. You will work alongside seasoned data scientists and business analysts, contributing to real-world projects in a collaborative and supportive virtual environment. This is a fantastic entry-level position for ambitious individuals looking to launch their careers in the data-driven world.
Responsibilities:
Responsibilities:
- Assist in collecting, cleaning, and organizing large datasets from various sources.
- Perform exploratory data analysis to identify trends, patterns, and anomalies.
- Support the development and generation of reports, dashboards, and visualizations using BI tools.
- Contribute to the creation of data models and perform basic statistical analysis.
- Help in preparing data summaries and presentations for internal teams and stakeholders.
- Learn and apply various data analysis techniques and methodologies under guidance.
- Participate in team meetings and contribute ideas for data-driven solutions.
- Collaborate with senior team members to understand project objectives and requirements.
- Assist in data validation and quality assurance processes.
- Familiarize yourself with business intelligence software and data warehousing concepts.
- Support A/B testing and other experimental data analysis efforts.
- Help document data processes and analytical findings.
- Gain exposure to different industries and business challenges through data projects.
- Develop proficiency in data manipulation and query languages.
- Adhere to data privacy and confidentiality policies.
- Recent graduate (within the last 12 months) with a Bachelor's or Master's degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, Engineering, or a related discipline.
- Strong analytical and problem-solving skills with a keen attention to detail.
- Basic understanding of statistical concepts and data analysis principles.
- Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
- Exposure to programming languages like Python (with libraries like Pandas, NumPy) or R is advantageous.
- Excellent written and verbal communication skills.
- Ability to work effectively in a remote team environment and manage tasks independently.
- Eagerness to learn and adapt to new technologies and methodologies.
- Proactive attitude and a strong desire to contribute to business outcomes.
- Good organizational skills and the ability to manage multiple tasks.
- Demonstrated interest in data analytics, business intelligence, or data science.
- Must be eligible to work remotely within India.
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7
E-commerce Marketing Manager - Digital Strategy
700001 Kolkata, West Bengal
₹85000 Annually
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Posted 3 days ago
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Job Description
Our client, a dynamic player in the online retail space, is seeking an experienced and strategic E-commerce Marketing Manager to drive growth and enhance customer engagement for their operations in Kolkata, West Bengal, IN . This hybrid role offers a blend of remote strategic planning and in-office collaboration, focusing on developing and executing comprehensive digital marketing strategies for their e-commerce platform. You will be responsible for overseeing all aspects of online marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate programs. Your primary goal will be to increase website traffic, conversion rates, and customer lifetime value. Key responsibilities include developing and managing the e-commerce marketing budget, analyzing campaign performance, and reporting on key metrics to senior management. You will also lead A/B testing initiatives to optimize website user experience and conversion funnels. Collaboration with cross-functional teams, including web development, product management, and customer service, is essential to ensure a cohesive online strategy. The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 5 years of experience in e-commerce marketing and digital strategy. Proven success in managing and growing online sales through various digital channels is required. Expertise in e-commerce platforms (e.g., Shopify, Magento), analytics tools (e.g., Google Analytics), and digital advertising platforms (e.g., Google Ads, Facebook Ads) is essential. Strong analytical, communication, and project management skills are a must. If you are a data-driven marketer with a passion for online retail and a track record of achieving measurable results, we invite you to join our client's innovative team.
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8
Lead Geologist - Remote Sensing and Data Analysis
700024 Kolkata, West Bengal
₹95000 Annually
WhatJobs
Posted 3 days ago
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Job Description
Our client, a global leader in geological exploration and resource management, is seeking a highly skilled and motivated Lead Geologist to join our pioneering remote-first team. This position will be fully remote, offering the flexibility to work from anywhere. The ideal candidate will have extensive experience in geological data analysis, remote sensing technologies, and GIS mapping. You will be instrumental in interpreting vast datasets from satellite imagery, aerial surveys, and ground-based sensors to identify potential mineral deposits, assess geological risks, and support exploration efforts. Your responsibilities will include developing advanced analytical workflows, utilizing machine learning algorithms for anomaly detection, and creating detailed geological models.
Key responsibilities include:
We require a Master's degree or Ph.D. in Geology, Geophysics, or a related earth science field, with a strong specialization in remote sensing and data analysis. A minimum of 7 years of relevant professional experience is essential, with a proven track record in applying remote sensing to geological problems. Demonstrated expertise in programming languages (e.g., Python, R) and GIS software (e.g., ArcGIS, QGIS) is mandatory. Experience with cloud-based data platforms and big data analytics is highly desirable. Excellent communication and collaboration skills, with the ability to work effectively in a fully remote, international team environment, are crucial. This is a unique opportunity to shape the future of geological exploration from the comfort of your home office.
Key responsibilities include:
- Leading geological data acquisition and processing using advanced remote sensing techniques (e.g., hyperspectral, LiDAR, radar).
- Developing and applying sophisticated GIS and spatial analysis tools for geological mapping and interpretation.
- Utilizing machine learning and AI models for predictive geological modeling and resource estimation.
- Analyzing large-scale geophysical and geochemical datasets.
- Collaborating with exploration geologists, geophysicists, and data scientists to integrate diverse data streams.
- Designing and overseeing virtual field validation programs.
- Preparing technical reports, presentations, and visualizations for management and stakeholders.
- Mentoring junior geologists and data analysts in remote sensing and data interpretation techniques.
- Staying current with cutting-edge technologies and methodologies in geological exploration.
- Contributing to the strategic planning of exploration initiatives.
We require a Master's degree or Ph.D. in Geology, Geophysics, or a related earth science field, with a strong specialization in remote sensing and data analysis. A minimum of 7 years of relevant professional experience is essential, with a proven track record in applying remote sensing to geological problems. Demonstrated expertise in programming languages (e.g., Python, R) and GIS software (e.g., ArcGIS, QGIS) is mandatory. Experience with cloud-based data platforms and big data analytics is highly desirable. Excellent communication and collaboration skills, with the ability to work effectively in a fully remote, international team environment, are crucial. This is a unique opportunity to shape the future of geological exploration from the comfort of your home office.
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