51 Market Analysis jobs in Mumbai

Head of Digital Marketing Strategy

400001 Mumbai, Maharashtra ₹2000000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client is seeking a visionary and strategic leader to spearhead their digital marketing efforts as the Head of Digital Marketing Strategy. This is a fully remote position, allowing you to shape our client's online presence and growth from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies across all online channels to drive brand awareness, customer acquisition, engagement, and revenue growth. Key responsibilities include overseeing SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising campaigns. You will conduct market research, analyze customer insights, and identify emerging digital trends to inform strategy development. This role requires a deep understanding of the digital marketing landscape, performance metrics, and analytics tools (e.g., Google Analytics, SEMrush). You will manage a team of digital marketing specialists, providing direction, fostering collaboration, and ensuring the effective implementation of campaigns. Collaboration with product, sales, and communications teams will be essential to ensure a cohesive brand message and integrated marketing approach. The ideal candidate will have a proven track record of developing and executing successful digital marketing strategies that deliver measurable results, preferably in a B2B or SaaS environment. Strong analytical skills, creativity, leadership capabilities, and the ability to think both strategically and tactically are critical. You should be adept at translating business objectives into actionable digital marketing plans and optimizing campaigns for maximum ROI. If you are passionate about leveraging digital channels to build brands and drive business growth in a remote-first setting, we invite you to apply.

Key Responsibilities:
  • Develop and implement a holistic digital marketing strategy aligned with business objectives.
  • Oversee all digital marketing channels including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
  • Manage and optimize digital marketing campaigns for lead generation, customer acquisition, and brand awareness.
  • Conduct market research, competitive analysis, and customer segmentation.
  • Analyze campaign performance data and provide actionable insights and recommendations.
  • Manage the digital marketing budget and ensure efficient allocation of resources.
  • Lead and mentor the digital marketing team, fostering a high-performance culture.
  • Collaborate with cross-functional teams (product, sales, comms) to ensure brand consistency and integrated campaigns.
  • Stay abreast of the latest digital marketing trends, tools, and best practices.
  • Drive innovation and continuous improvement in digital marketing efforts.

Qualifications:
  • Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 8 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
  • Proven experience in developing and executing successful digital marketing strategies across multiple channels.
  • Strong understanding of SEO, SEM, content marketing, social media, and email marketing best practices.
  • Proficiency with digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
  • Excellent leadership, project management, and communication skills.
  • Demonstrated ability to drive measurable business results through digital marketing.
  • Experience in a remote work environment is a strong plus.
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Growth Marketing Strategy | Remote- Mumbai

Mumbai, Maharashtra BrowserStack

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Job Description

Who are we and what do we do?

BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized by leading organizations around the world:

  • BrowserStack is Great Place to Work-Certified™

  • Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi

  • Ranked in Forbes Cloud 100 in 2021 - for the second time

  • Featured in LinkedIn Top Startups India 2018

  • Location
    This is a remote opportunity. But the base location of the role holder has to be Mumbai

    Role in a Nutshell

    As a Growth Marketing Strategist, you will play a pivotal role in driving the company's marketing strategy to increase Marketing Pipe and align with business objectives. You will mentor a team of content strategists, technical marketers, leveraging your expertise in Problem Solving, Communication, and Leadership to drive business metrics.

    Desired Experience

  • 9-12 years of experience, preferably in B2B SaaS.
  • Prior experience in management consulting, growth strategy, or product strategy is a plus.
  • Proven track record of developing long-term business plans and driving measurable outcomes.
  • Demonstrated success in managing and mentoring teams.
  • Proficiency in using marketing tools (e.g., Google Analytics) for performance tracking.
  • What will you do

    Strategy Development & Implementation

  • Develop and execute a comprehensive business strategy that aligns with business goals to drive marketing pipe.
  • Identify, prioritize, and manage strategic initiatives to enhance product revenue and market share.
  • Collaborate with cross-functional teams to ensure alignment with brand messaging and business priorities.
  • Team Leadership & Mentorship

  • Manage and mentor a team of content strategists, technical marketers, fostering a culture of creativity, collaboration, and continuous improvement.
  • Set direction and establish clear goals for the Digital Marketing Team.
  • Performance Analysis & Market Insights

  • Analyze and track marketing performance using analytics tools like Google Analytics.
  • Stay updated on industry trends, competitor activities, and market dynamics to refine strategies.
  • Leverage insights to inform long-term content plans and improve content ROI.
  • Strategic Execution

  • Lead key projects or workstreams related to the company's growth and product strategy.
  • Take ownership of strategic initiatives, driving them from conceptualisation to execution and outcome assessment.
  • Benefits:


    In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

  • Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000

  • Gratuity as per

  • This advertiser has chosen not to accept applicants from your region.

    Sr.Lead - Marketing Strategy & Operations (Location: Mumbai)

    Mumbai, Maharashtra BrowserStack

    Posted today

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    Job Description

    Who are we and what do we do?

    BrowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers—including Amazon, Microsoft, Meta, and Google—to deliver high-quality software at speed. Founded in 2011 by Ritesh Arora and Nakul Aggarwal, the company has grown to support more than two million tests daily across 22 global data centers, providing instant access to 35,000+ real devices and browsers.

    With over 1,200 employees and a remote-first approach, BrowserStack operates at the intersection of scale, reliability, and innovation. Its suite of products spans manual and automated testing, visual regression, accessibility, and test management—all designed to simplify the testing process for modern development teams. Behind the scenes, BrowserStack continues to push the boundaries with AI capabilities like smart test case generation and design, flakiness detection, auto-healing and more —helping teams reduce maintenance overhead, debug faster, and catch issues earlier in the development lifecycle.

    Recognized for its innovation and growth, BrowserStack has been named to the Forbes Cloud 100 list for four consecutive years. With backing from investors like Accel, Bond, and Insight Partners, the company continues to expand its product offerings and global footprint. Joining BrowserStack means being part of a mission-driven team dedicated to shaping the future of software testing.

    About BrowserStack:

    BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centres. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

    BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

    At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognised by leading organisations around the world:

  • BrowserStack is Great Place to Work-Certified™

  • Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi

  • Ranked in Forbes Cloud 100 in 2023 - for the third time

  • Featured in LinkedIn Top Startups India 2018

  • Role in Nutshell:

    You will partner with different teams on cross-functional projects to ensure strategic alignment of business goals and improve operational excellence to maximize efficiency and effectiveness. You will be a crucial link between the team leads and the leadership. You will work on a diverse set of problems and challenges to deliver on growth goals; to partner on go-to-market initiatives and overall strategy.

    Desired Experience:

  • At least 6+ yrs years of relevant experience in management consulting firms or investment banks; or similar BizOps experience in the technology domain.

  • Structured thinking, strong problem-solving skills and a solid business sense.

  • Proficient in analytics and be able to develop actionable insights using data.

  • Be able to multitask, prioritize, rapidly iterate and manage communications with different functions in a fast-paced startup environment.

  • Strong interpersonal, communication and presentation skills.

  • Background and experience in technology is highly preferred.

  • Experience in marketing in SaaS and enterprise software is a plus.

  • An MBA from a class A institution and an IIT or technology qualification will be a strong plus.

  • What will you do?

  • Analyse unstructured, ambiguous and complex challenges facing the organisation making judicious use of qualitative and quantitative data; gather insights, define problems and identify underlying opportunities.

  • Make Compelling Recommendations; develop a tactical plan to execute and translate them into results.

  • Assist leadership team with planning and roadmap for growth priorities

  • Lead initiatives to optimise the efforts of function owners-on strategic alignment, being analytical driven and day-to-day operational matters if needed.

  • Lead Cross-functional initiatives and special projects that are of strategic importance and highest priority for the leadership team.

  • Act as a link between co-founders and function owners; build consensus amongst different stakeholders.

  • Evaluate And Track Key Performance Indicators; set a culture of being data-driven across the organisation.

  • Conducting thorough market research to identify emerging trends, competitive landscapes, and potential opportunities for innovation.

  • Ensuring that all growth strategies and initiatives prioritise delivering value to customers and enhancing their experience.

  • Benefits:

    In addition to your total compensation, you will be eligible for the following benefits, which will be governed by the Company policy:

  • Medical insurance for self, spouse, up to 2 dependent children and Parents or Parents-in-law up to INR 5,00,000.

  • Gratuity as per

  • This advertiser has chosen not to accept applicants from your region.

    Senior E-commerce Manager - Digital Marketing & Strategy

    400001 Mumbai, Maharashtra ₹1500000 Annually WhatJobs

    Posted 2 days ago

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    Job Description

    full-time
    Our client is seeking an experienced and data-driven Senior E-commerce Manager to lead their online retail operations and digital marketing efforts in **Mumbai, Maharashtra, IN**. This role is crucial for driving online sales growth, enhancing customer experience, and optimizing the digital customer journey. The Senior E-commerce Manager will be responsible for developing and executing a comprehensive e-commerce strategy, encompassing website management, digital advertising, SEO/SEM, social media marketing, and email marketing campaigns. You will oversee the day-to-day operations of the e-commerce platform, ensuring a seamless user experience from browsing to checkout. Key responsibilities include managing product listings, optimizing website performance for conversion rates, and analyzing sales data to identify trends and opportunities. The ideal candidate will have a proven track record of increasing online revenue and customer engagement. You will manage the e-commerce budget, track ROI on marketing spend, and report on key performance metrics. Experience with e-commerce platforms (e.g., Shopify, Magento), analytics tools (e.g., Google Analytics), and digital marketing tools is essential. This role requires a strong understanding of customer behavior, online merchandising, and digital marketing best practices. You will collaborate with cross-functional teams, including marketing, IT, and customer service, to ensure cohesive online strategies. The successful candidate will be a strategic thinker with strong analytical skills, excellent project management capabilities, and a passion for e-commerce and digital innovation. A bachelor's degree in Marketing, Business Administration, or a related field, with at least 6-8 years of progressive experience in e-commerce management and digital marketing, is required. Experience in the fashion or retail industry is a plus. Join us to elevate our online presence and drive significant business growth.
    This advertiser has chosen not to accept applicants from your region.

    Analyst, Data Analysis

    Thane, Maharashtra Evolent

    Posted today

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    Job Description

    Responsibilities


    • Analyze and validate the data content of files to be ingested.
    • Ensure data integrity and accuracy during the data ingestion process.
    • Collaborate with cross-functional teams to understand data requirements and business needs.
    • Develop and implement data validation and quality control processes.
    • Identify and resolve data discrepancies and inconsistencies.
    • Create and maintain documentation related to data analysis and ingestion processes.
    • Generate reports and provide insights based on data analysis.
    • Assist in the development and maintenance of data management systems.

    Requirements


    • Bachelor's degree in health informatics, Statistics, Mathematics, Computer Science, or a related field.
    • Healthcare experience mandatory.
    • A minimum of 4 years of experience in data analysis and data management.
    • Proficiency in SQL and data analysis tools (e.g., SAS, R, Python).
    • Strong understanding of healthcare data and healthcare payer systems.
    • Excellent analytical and problem-solving skills.
    • Strong attention to detail and accuracy.
    • Effective communication skills, both written and verbal.
    • Ability to work independently and as part of a team.
    • Experience with Extract, Transform, Load (ETL) processes.
    • Knowledge of healthcare regulations and compliance standards (e.g., HIPAA).
    • Familiarity with data visualization tools (e.g., Tableau, Power BI).
    • Experience in project management and leading data-related projects.
    This advertiser has chosen not to accept applicants from your region.

    Analyst, Data Analysis

    Mumbai, Maharashtra Evolent

    Posted today

    Job Viewed

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    Job Description

    Responsibilities


    • Analyze and validate the data content of files to be ingested.
    • Ensure data integrity and accuracy during the data ingestion process.
    • Collaborate with cross-functional teams to understand data requirements and business needs.
    • Develop and implement data validation and quality control processes.
    • Identify and resolve data discrepancies and inconsistencies.
    • Create and maintain documentation related to data analysis and ingestion processes.
    • Generate reports and provide insights based on data analysis.
    • Assist in the development and maintenance of data management systems.

    Requirements


    • Bachelor's degree in health informatics, Statistics, Mathematics, Computer Science, or a related field.
    • Healthcare experience mandatory.
    • A minimum of 4 years of experience in data analysis and data management.
    • Proficiency in SQL and data analysis tools (e.g., SAS, R, Python).
    • Strong understanding of healthcare data and healthcare payer systems.
    • Excellent analytical and problem-solving skills.
    • Strong attention to detail and accuracy.
    • Effective communication skills, both written and verbal.
    • Ability to work independently and as part of a team.
    • Experience with Extract, Transform, Load (ETL) processes.
    • Knowledge of healthcare regulations and compliance standards (e.g., HIPAA).
    • Familiarity with data visualization tools (e.g., Tableau, Power BI).
    • Experience in project management and leading data-related projects.
    This advertiser has chosen not to accept applicants from your region.

    Web Analyst (Data Analysis + CRO )

    Mumbai, Maharashtra Schbang

    Posted 14 days ago

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    Job Description

    Web Analyst


    Data Analytics (GA4) + Website Analytics + Customer Retention Optimization (CRO) + Tools


    Job Summary:

    We are seeking a Growth Executive with experience to join our team. You will be in charge of creating and implementing growth strategies that promote user acquisition, activation, retention, and revenue.


    Responsibilities:


    ● Work closely with internal teams and clients to understand business objectives and identify growth opportunities.

    ● Strategize for growth by developing plans and identifying key initiatives, including but not limited to paid media, SEO, packaging and design, direct marketing, partnership ecosystem, and offline extensions.

    ● Oversee execution of growth plans and work closely with different operations teams and departments to ensure successful implementation.

    ● Focus on digital initiatives while maintaining a good understanding of creative and communication.

    ● Utilise strong understanding of paid media to drive brand awareness and growth.

    ● Utilize CRO understanding to optimise growth initiatives.

    ● Collaborate with cross-functional teams to identify and prioritize growth opportunities, develop marketing and sales plans, and optimize the customer experience.

    ● Stay up-to-date with the latest trends and best practices in growth marketing and growth hacking, and share knowledge with the team and other departments.


    Requirements:

    ● Bachelor's or Master's degree in Marketing, Business Administration or related field.

    ● 1+ years of experience in a growth-oriented role, preferably in consulting or agency setting.

    ● Proven track record of driving growth and delivering measurable results.

    ● Strong understanding of paid media, including social media advertising and Google Ads.

    ● Strong understanding of CRO and other relevant growth tools and technologies.

    ● Strong understanding of SEO optimization and strategies.

    ● Should have worked with MarTech tools and understands retention marketing.

    ● Excellent leadership, communication, and collaboration skills.

    ● Strong analytical and problem-solving skills.

    ● Ability to manage multiple projects and priorities in a fast-paced environment.

    ● Ability to build, lead and mentor a team

    ● Excellent interpersonal skills and leadership qualities

    This advertiser has chosen not to accept applicants from your region.
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    Growth Executive (Data Analysis + CRO )

    Mumbai, Maharashtra Schbang

    Posted 14 days ago

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    Job Description

    Growth Executive


    Data Analytics (GA4) + Website Analytics + Customer Retention Optimization (CRO) + Tools


    Job Summary:

    We are seeking a Growth Executive with experience to join our team. You will be in charge of creating and implementing growth strategies that promote user acquisition, activation, retention, and revenue.


    Responsibilities:


    ● Work closely with internal teams and clients to understand business objectives and identify growth opportunities.

    ● Strategize for growth by developing plans and identifying key initiatives, including but not limited to paid media, SEO, packaging and design, direct marketing, partnership ecosystem, and offline extensions.

    ● Oversee execution of growth plans and work closely with different operations teams and departments to ensure successful implementation.

    ● Focus on digital initiatives while maintaining a good understanding of creative and communication.

    ● Utilise strong understanding of paid media to drive brand awareness and growth.

    ● Utilize CRO understanding to optimise growth initiatives.

    ● Collaborate with cross-functional teams to identify and prioritize growth opportunities, develop marketing and sales plans, and optimize the customer experience.

    ● Stay up-to-date with the latest trends and best practices in growth marketing and growth hacking, and share knowledge with the team and other departments.


    Requirements:

    ● Bachelor's or Master's degree in Marketing, Business Administration or related field.

    ● 1+ years of experience in a growth-oriented role, preferably in consulting or agency setting.

    ● Proven track record of driving growth and delivering measurable results.

    ● Strong understanding of paid media, including social media advertising and Google Ads.

    ● Strong understanding of CRO and other relevant growth tools and technologies.

    ● Strong understanding of SEO optimization and strategies.

    ● Should have worked with MarTech tools and understands retention marketing.

    ● Excellent leadership, communication, and collaboration skills.

    ● Strong analytical and problem-solving skills.

    ● Ability to manage multiple projects and priorities in a fast-paced environment.

    ● Ability to build, lead and mentor a team

    ● Excellent interpersonal skills and leadership qualities

    This advertiser has chosen not to accept applicants from your region.

    Growth Executive (Data Analysis + CRO )

    Mumbai, Maharashtra Schbang

    Posted today

    Job Viewed

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    Job Description

    Growth Executive

    Data Analytics (GA4) + Website Analytics + Customer Retention Optimization (CRO) + Tools

    Job Summary:

    We are seeking a Growth Executive with experience to join our team. You will be in charge of creating and implementing growth strategies that promote user acquisition, activation, retention, and revenue.

    Responsibilities:

    ● Work closely with internal teams and clients to understand business objectives and identify growth opportunities.

    ● Strategize for growth by developing plans and identifying key initiatives, including but not limited to paid media, SEO, packaging and design, direct marketing, partnership ecosystem, and offline extensions.

    ● Oversee execution of growth plans and work closely with different operations teams and departments to ensure successful implementation.

    ● Focus on digital initiatives while maintaining a good understanding of creative and communication.

    ● Utilise strong understanding of paid media to drive brand awareness and growth.

    ● Utilize CRO understanding to optimise growth initiatives.

    ● Collaborate with cross-functional teams to identify and prioritize growth opportunities, develop marketing and sales plans, and optimize the customer experience.

    ● Stay up-to-date with the latest trends and best practices in growth marketing and growth hacking, and share knowledge with the team and other departments.

    Requirements:

    ● Bachelor's or Master's degree in Marketing, Business Administration or related field.

    ● 1+ years of experience in a growth-oriented role, preferably in consulting or agency setting.

    ● Proven track record of driving growth and delivering measurable results.

    ● Strong understanding of paid media, including social media advertising and Google Ads.

    ● Strong understanding of CRO and other relevant growth tools and technologies.

    ● Strong understanding of SEO optimization and strategies.

    ● Should have worked with MarTech tools and understands retention marketing.

    ● Excellent leadership, communication, and collaboration skills.

    ● Strong analytical and problem-solving skills.

    ● Ability to manage multiple projects and priorities in a fast-paced environment.

    ● Ability to build, lead and mentor a team

    ● Excellent interpersonal skills and leadership qualities

    This advertiser has chosen not to accept applicants from your region.
     

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