What Jobs are available for Market Research Analyst in Mumbai?

• Develop and implement innovative digital marketing strategies to achieve business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media, email, and display advertising.
• Define key performance indicators (KPIs) and track campaign performance using analytics tools.
• Manage the digital marketing budget and allocate resources effectively.
• Lead and mentor the digital marketing team, fostering professional growth.
• Analyze market trends, competitor activities, and customer insights to identify opportunities.
• Collaborate with cross-functional teams (product, sales, content) to ensure brand consistency and integrated campaigns.
• Drive continuous improvement and optimization of digital marketing efforts.
• Stay abreast of emerging digital technologies and best practices.

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven expertise in SEO, SEM, content marketing, social media, and email marketing.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Demonstrated ability to develop and execute successful digital marketing strategies.
• Excellent leadership, communication, and interpersonal skills.
• Experience managing marketing budgets and vendor relationships.

• Develop and implement innovative digital marketing strategies aligned with FMCG business objectives.
• Oversee all digital marketing channels including SEO, SEM, social media, email, and paid advertising.
• Manage the digital marketing budget, ensuring optimal allocation and ROI.
• Analyze campaign performance, generate insightful reports, and provide data-driven recommendations.
• Lead and mentor a remote digital marketing team.
• Conduct market research and competitive analysis to identify new opportunities.
• Collaborate with product and sales teams to ensure cohesive brand messaging.
• Drive website traffic, lead generation, and customer acquisition through digital initiatives.
• Stay abreast of the latest digital marketing trends and technologies.
• Develop and execute strategies for customer engagement and retention.

• Master's degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in digital marketing, with at least 5 years in a leadership role within the FMCG sector.
• Proven track record of developing and executing successful digital marketing campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Experience with marketing automation platforms and analytics tools (e.g., Google Analytics, HubSpot).
• Strong analytical and problem-solving skills.
• Excellent communication, leadership, and team management abilities.
• Demonstrated experience in managing remote teams is essential.
• Creative thinking and ability to innovate in a dynamic market.

We’re looking for candidates for a high-impact role in revenue analytics, forecasting, market & competitor intelligence and product portfolio control.

*Location:* Mumbai

*Key responsibilities:*

• Revenue tracking, forecasting and variance analysis

• Market and competitor intelligence to support product/pricing decisions

• Product portfolio review and rationalization

• Network planning and optimization aligned to growth

• KPI monitoring and marketing process compliance

*Skills required:*

• Strong quantitative research skills; ability to handle large data sets

• Proficiency in *Excel, SQL, Power BI* and exposure to *MS Access*

• Ability to translate data into actionable business insights

Designation: Executive - Consumer Technical Insights 

Location: Andheri East, Mumbai, Maharashtra 

Employment Type: Full-time 

Foxtale is a fast-growing e-commerce company committed to delivering high-quality products and seamless customer experiences. We are seeking a dynamic and strategic individual to join our Consumer Technical Insights team. This role will be pivotal in shaping our understanding of user behaviour, preferences, to drive product innovation. The ideal candidate will have a strong background in consumer research, data analysis, and strategic thinking. Role requires to liase with R&D team, consumer insights team and marketing function within the organisation.  

Key Responsibilities:  

• Consumer Research: Lead and execute consumer research projects for testing products using a mix of quantitative (surveys, analytics) and qualitative (focus groups, in-depth interviews) methods to uncover valuable consumer insights. 
• Cross-functional Collaboration: Work closely with product development, consumer marketing insights, and other teams to integrate insights into product launches, go-to-market strategies, and overall brand development. 
• Research Design & Execution: Independently handle and lead internal research, lab trials/ clinical testing, designing and conducting studies for detailed product feedback. 
• Data Analysis & Insights: Analyse and synthesize research findings to generate actionable insights that influence business strategies across product development, marketing, and customer experience. 
• Market Intelligence: Maintain a deep understanding of market trends, the competitive landscape, and emerging shifts in consumer behaviour to identify new opportunities and risks. 
• Reporting & Communication: Create and deliver regular reports, presentations, and dashboards to senior leadership, translating research findings into clear, compelling, and impactful recommendations. 
• Continuous Improvement: Stay current on industry innovations, AI tools, and social media trends to enhance the relevance and effectiveness of consumer insights. 

Qualifications:  

• Education: Bachelor's degree in cosmetic Science, perfumery or related field. Advanced degree (e.g. MS) preferred. 
• Experience: 1-6 years of experience in consumer technical insights, clinical testing, consumer testing (agency or client-side), or a related role, ideally in the personal care or skincare industry. 
• Passion for Beauty industry: A deep understanding of the Beauty industry and D2C market dynamics is a strong advantage. 
• Technical Skills: Knowledge of market research tools, data analysis techniques, and familiarity with AI tools, social media insights, or competitive intelligence platforms is a plus. 
• Analytical Skills: Strong critical thinking, analytical skills, and attention to detail with the ability to translate complex data into actionable recommendations. 
• Communication Skills: Excellent written and verbal communication skills with the ability to deliver insights to senior leadership and stakeholders in a clear, concise, and persuasive manner. 
• Strategic Thinking: Ability to think strategically and apply consumer insights to drive business impact and growth. 

• Develop and execute a data-driven content marketing strategy aligned with business goals.
• Create high-quality, engaging, and SEO-optimized content for various digital platforms (blogs, websites, social media, email).
• Conduct thorough keyword research, competitor analysis, and audience segmentation.
• Plan and manage editorial calendars, ensuring timely content production and publication.
• Collaborate with design and multimedia teams to create compelling visual and video content.
• Optimize existing content for improved search engine rankings and user engagement.
• Monitor content performance using analytics tools and provide regular reports on key metrics (e.g., traffic, engagement, conversions).
• Identify opportunities for content repurposing and distribution across multiple channels.
• Stay up-to-date with the latest digital marketing trends, SEO best practices, and content marketing innovations.
• Manage relationships with freelance writers and content creators as needed.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5-7 years of experience in digital marketing, with a strong emphasis on content strategy and creation.
• Proven success in developing and executing content marketing campaigns that drive measurable results.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and best practices for content optimization.
• Proficiency in using content management systems (e.g., WordPress) and marketing automation tools.
• Experience with analytics platforms (e.g., Google Analytics) to track content performance.
• Ability to think strategically and creatively to develop innovative content ideas.
• Excellent project management and organizational skills.
• Demonstrated ability to work independently and collaborate effectively in a remote team environment.

• Develop and implement comprehensive brand strategies that align with business goals and target audience insights.
• Oversee the creation and execution of multi-channel marketing campaigns (digital, traditional, experiential).
• Conduct market research and competitive analysis to identify emerging trends, opportunities, and potential threats.
• Define brand positioning, messaging, and creative guidelines to ensure consistent brand representation.
• Manage marketing budgets effectively, allocating resources to maximize ROI.
• Collaborate with internal teams (sales, product development, communications) and external agencies to ensure seamless campaign delivery.
• Monitor and analyze marketing campaign performance, providing regular reports and actionable insights.
• Lead and mentor a team of marketing professionals, fostering a high-performance culture.
• Develop and nurture strong relationships with media, influencers, and key stakeholders.
• Drive innovation in marketing approaches and stay ahead of industry best practices.

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in marketing, with a significant focus on brand management and strategy.
• Proven track record of developing and executing successful integrated marketing campaigns that have driven significant business results.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, content marketing, and email marketing.
• Experience with market research, consumer insights, and data analysis tools.
• Excellent leadership, team management, and project management skills.
• Outstanding communication, presentation, and interpersonal skills.
• Strategic thinking and a strong ability to translate complex ideas into actionable plans.
• Proficiency in marketing automation and CRM software is a plus.
• Ability to thrive in a remote work environment, demonstrating initiative and strong collaboration skills.