13 Market Research Manager jobs in Mumbai

Consumer Insights Field Researcher

We are seeking a skilled and experienced Consumer Insights Field Researcher to conduct in-depth interviews with everyday consumers across India. The primary objective of this research is to gather insights into consumption behaviors, motivations, and decision drivers across diverse age groups, gender, income levels, and geographies.

Responsibilities:

• Conduct 10 interviews per week, each lasting approximately 90 minutes, using a structured interview guide provided by the client.
• Engage with participants from various socio-economic backgrounds and demographics, ensuring quality, honesty, and natural flow in conversations.
• Record each interview in the participant's native/local language (video and audio formats).

Requirements:

• A postgraduate degree in Social Sciences, Anthropology, Psychology, or Business is preferred.
• The ideal candidate should be comfortable speaking with strangers and building quick rapport.
• Fluency in the local language is essential, as interviews must be conducted in the participant's native tongue.
• Tech-savviness is required to record and store audio/video files efficiently.
• Strong observational and communication skills are necessary for this role.
• Candidates based in their own city/state are preferred, as this is an on-ground fieldwork position.

Open to candidates from any region or language across India. Prior experience in qualitative research, ethnographic studies, or social listening is preferred but not mandatory.

Compensation: ₹25,000/month for completing 10 interviews/week

To Apply:

Send your resume along with your location, language proficiency, and a brief note on your experience with interviews or research via email.

Experience Required: 2–5 years in research, insights, or strategy support (agency or research firm background preferred)

About the Role:

We are looking for a Researcher who can uncover meaningful insights that fuel strategy, communication, and creative thinking for brands. This role is pivotal in turning data and trends into human stories that sharpen our strategic and creative output.

Key Responsibilities:

• Conduct primary and secondary research to support brand strategy and planning.
• Compile and analyze market trends, category movements, and consumer behavior insights.
• Design, distribute, and interpret surveys, focus groups, interviews, and other research methodologies.
• Build insightful reports that distill complex data into clear, actionable inputs for internal and client teams.
• Collaborate with planners and strategists to translate research findings into brand direction, campaign ideas, and pitches.
• Monitor competitor communication and industry innovations to fuel fresh thinking.
• Work on consumer personas, audience segmentation, and cultural context reports.
• Keep updated with industry tools, databases, and research platforms.
• Assist in creating compelling research-driven decks and thought-starters for new business.

Requirements:

• 2 to 5 years of experience in a research, insights, or strategy role (preferably in advertising, brand consultancy, or research firms)
• Strong understanding of qualitative and quantitative research methods
• Analytical mindset with strong data interpretation and storytelling skills
• Proficient in tools like Google Trends, Statista, YouGov, SimilarWeb, etc.
• Excellent written and verbal communication skills
• Passionate about brands, culture, people, and insights
• Highly organized with strong attention to detail

Experience Required: 2–5 years in research, insights, or strategy support (agency or research firm background preferred)

About the Role:

We are looking for a Researcher who can uncover meaningful insights that fuel strategy, communication, and creative thinking for brands. This role is pivotal in turning data and trends into human stories that sharpen our strategic and creative output.

Key Responsibilities:

• Conduct primary and secondary research to support brand strategy and planning.
• Compile and analyze market trends, category movements, and consumer behavior insights.
• Design, distribute, and interpret surveys, focus groups, interviews, and other research methodologies.
• Build insightful reports that distill complex data into clear, actionable inputs for internal and client teams.
• Collaborate with planners and strategists to translate research findings into brand direction, campaign ideas, and pitches.
• Monitor competitor communication and industry innovations to fuel fresh thinking.
• Work on consumer personas, audience segmentation, and cultural context reports.
• Keep updated with industry tools, databases, and research platforms.
• Assist in creating compelling research-driven decks and thought-starters for new business.

Requirements:

• 2 to 5 years of experience in a research, insights, or strategy role (preferably in advertising, brand consultancy, or research firms)
• Strong understanding of qualitative and quantitative research methods
• Analytical mindset with strong data interpretation and storytelling skills
• Proficient in tools like Google Trends, Statista, YouGov, SimilarWeb, etc.
• Excellent written and verbal communication skills
• Passionate about brands, culture, people, and insights
• Highly organized with strong attention to detail

Company:

About us:

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies. Kantar’s 25,000 people based in more than 100 countries help the world’s leading organisations succeed and grow. Nobody knows people better than Kantar. We provide insight and inspiration to help our clients, our people and society to create and flourish in an extraordinary world.

Our Worldpanel colleagues are the global experts in shopper behaviour, offering continuous monitoring, advanced analytics and tailored solutions to inspire successful decisions by leading organisations worldwide. Worldpanel turns purchase behaviour into a competitive advantage across a diverse range of markets including tech, fashion, telecoms and FMCG.

Purpose of the role:

A new role is being created by Kantar Worldpanel India team, who uses technology and analytical tools to link real purchase data with impactful and high- quality data which inspire successful decisions. We are looking for someone who aspires to the same growth as us and joins us in developing the Data Quality solution in a fast-changing market working alongside our commercial teams and internal research team to help our clients solve their business challenges. Playing a leading role in the delivery of strategic quality management is a critical part of the business to ensure consistent quality standards and methods, deliver strategic transformational projects and drive continuous improvement for the growth of the business and excellency of operations.

This is a full-time, role based in Mumbai.

WHAT'D YOU DO:

(1) On a day-to-day basis, Act as custodian of project quality in all strategic and operational plans through experience and knowledge on consumer panel research operations.

• Accountable for tasks such as panel health & stability, sample designs, impact and pick up analysis factor creation etc.
• Maintain a strong, collaborative relationship with Client Service through data-driven decision making.

(2) Quality Standards and Policies

• Implement and help define quality standards and policies, including KPI definitions for purchase quality management.
• Provide textual definitions and management standard information for Operations (OP) to implement.

(3) Data Quality Assurance

• Act as the quality guardian for all consumer panel research
• Ensure good data quality before sending it to clients or uploading it to systems.
• Efficiently and timely investigate and resolve client data queries.
• Investigate problematic root causes and process flaws and provide solutions.

(4) Panel Health and Sample Design

• Take responsibility for panel health, stability, sample design, and analysis factors.
• Own the sourcing and application of Universe data and its ongoing implementation.
• Provide annual Universe information and offer explanations for any changes.

(5)Performance Monitoring and Auditing

• Audit local operational processes, define and monitor monthly results, and forecast to achieve panel and delivery targets.
• Regularly review and provide feedback on KPIs to OP teams.

(6) Process and Improvement

• Maintain all procedures related to quality, including mechanisms for purchase management.
• Continuously identify areas for improvement and propose corrective actions.
• Monitor and review quality assurance.

(7) Training and Education

• Educate Client Service (CS) and Operations teams on statistical data limitations according to sample sizes and sample design.
• Provide regular, high-quality local training content.

(8) Collaboration and Communication

• Maintain strong collaborative relationships with customer service through data-driven decisions.
• Ensure all queries/issues are kept on track and solved on time, following local and regional processes.

(9) Long run, you will.

• Implement and help define quality standards and policy.
• Own the local audits of operating procedures, define & monitor monthly results, and forecast to achieve panel & delivery targets.
• Troubleshoot, resolve, remedy and overhaul where needed process defects which result in under-performance or non-delivery.
• Own and deliver local quality content training regularly.
• Productions of the above data matching, fraud detection, and data inference, by putting it into a technological environment
• Develop algorithm as well as statistical models to match and maximize the current data usage/automation.

WHAT'D YOU BRING:

• Personal traits: stimulated by creative problem solving, comfortable with number, comfortable with ambiguity, work well autonomously but also happy to sit as part of a team, can focus on one specific task and not getting bored by the task, willing to learn and able to learn fast.
• Professional skills: excellent analytical skills; strong communication as you’ll need to explain the complex technical issues to people who might not have the data analysis or quality background; influencing the others in a rational way; creative thinking and solution-oriented; familiar with SPSS, Python or R, SQL , analytical innovation and automation ; computer coding skill is a plus but definitely a must-have. Minimum 2 tools knowledge is required.
• Academic background: Bachelor degree or above. Those who majored in Mathematics, Statistics and have certification in data quality might find quicker assimilation to the role but we do not intend to limit the range at all. Fluent in both English and Hindi.
• Work experience: Mini 8 years of work experience is preferred. If you have customized research experience before, or worked in a data analytics and research or statistics role, that would be a preferential advantage. Ability to communicate clearly and confidently, spoken and written, to levels of business locally and with Regional Quality team and peers in other markets.
• Ability to be self-motivated and independent as well as teamwork.
• Able to work under pressure to tight deadlines.

With the following qualities…

• Inquisitive, with critical thinking, and demonstrate a genuine passion for consumer behaviour.
• Enjoys actively looking for new and more efficient ways of improving processes, raising standards, reducing errors, and overcoming omissions.
• Is proactive, optimistic, and willing to get involved to achieve the team's goals and objectives.
• Is highly collaborative and adaptable with the ability to work effectively within different cultural and technical environments.
• Possesses outstanding communication and interpersonal skills in order to comfortably connect with partners at all levels across the organization and facilitates discussions in a constructive manner.

Join us!

At Kantar, we want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

We also make sure we create an equality of opportunity in a fair and encouraging working environment where people feel included and accepted and are allowed to flourish in a space where their mental health and well-being are taken into consideration.

About us:

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies. Kantar’s 25,000 people based in more than 100 countries help the world’s leading organisations succeed and grow. Nobody knows people better than Kantar. We provide insight and inspiration to help our clients, our people and society to create and flourish in an extraordinary world.

Our Worldpanel colleagues are the global experts in shopper behaviour, offering continuous monitoring, advanced analytics and tailored solutions to inspire successful decisions by leading organisations worldwide. Worldpanel turns purchase behaviour into a competitive advantage across a diverse range of markets including tech, fashion, telecoms and FMCG.

Purpose of the role:

A new role is being created by Kantar Worldpanel India team, who uses technology and analytical tools to link real purchase data with impactful and high- quality data which inspire successful decisions. We are looking for someone who aspires to the same growth as us and joins us in developing the Data Quality solution in a fast-changing market working alongside our commercial teams and internal research team to help our clients solve their business challenges. Playing a leading role in the delivery of strategic quality management is a critical part of the business to ensure consistent quality standards and methods, deliver strategic transformational projects and drive continuous improvement for the growth of the business and excellency of operations.

This is a full-time, role based in Mumbai.

WHAT'D YOU DO:

(1) On a day-to-day basis, Act as custodian of project quality in all strategic and operational plans through experience and knowledge on consumer panel research operations.

• Accountable for tasks such as panel health & stability, sample designs, impact and pick up analysis factor creation etc.
• Maintain a strong, collaborative relationship with Client Service through data-driven decision making.

(2) Quality Standards and Policies

• Implement and help define quality standards and policies, including KPI definitions for purchase quality management.
• Provide textual definitions and management standard information for Operations (OP) to implement.

(3) Data Quality Assurance

• Act as the quality guardian for all consumer panel research
• Ensure good data quality before sending it to clients or uploading it to systems.
• Efficiently and timely investigate and resolve client data queries.
• Investigate problematic root causes and process flaws and provide solutions.

(4) Panel Health and Sample Design

• Take responsibility for panel health, stability, sample design, and analysis factors.
• Own the sourcing and application of Universe data and its ongoing implementation.
• Provide annual Universe information and offer explanations for any changes.

(5)Performance Monitoring and Auditing

• Audit local operational processes, define and monitor monthly results, and forecast to achieve panel and delivery targets.
• Regularly review and provide feedback on KPIs to OP teams.

(6) Process and Improvement

• Maintain all procedures related to quality, including mechanisms for purchase management.
• Continuously identify areas for improvement and propose corrective actions.
• Monitor and review quality assurance.

(7) Training and Education

• Educate Client Service (CS) and Operations teams on statistical data limitations according to sample sizes and sample design.
• Provide regular, high-quality local training content.

(8) Collaboration and Communication

• Maintain strong collaborative relationships with customer service through data-driven decisions.
• Ensure all queries/issues are kept on track and solved on time, following local and regional processes.

(9) Long run, you will.

• Implement and help define quality standards and policy.
• Own the local audits of operating procedures, define & monitor monthly results, and forecast to achieve panel & delivery targets.
• Troubleshoot, resolve, remedy and overhaul where needed process defects which result in under-performance or non-delivery.
• Own and deliver local quality content training regularly.
• Productions of the above data matching, fraud detection, and data inference, by putting it into a technological environment
• Develop algorithm as well as statistical models to match and maximize the current data usage/automation.

WHAT'D YOU BRING:

• Personal traits: stimulated by creative problem solving, comfortable with number, comfortable with ambiguity, work well autonomously but also happy to sit as part of a team, can focus on one specific task and not getting bored by the task, willing to learn and able to learn fast.
• Professional skills: excellent analytical skills; strong communication as you’ll need to explain the complex technical issues to people who might not have the data analysis or quality background; influencing the others in a rational way; creative thinking and solution-oriented; familiar with SPSS, Python or R, SQL , analytical innovation and automation ; computer coding skill is a plus but definitely a must-have. Minimum 2 tools knowledge is required.
• Academic background: Bachelor degree or above. Those who majored in Mathematics, Statistics and have certification in data quality might find quicker assimilation to the role but we do not intend to limit the range at all. Fluent in both English and Hindi.
• Work experience: Mini 8 years of work experience is preferred. If you have customized research experience before, or worked in a data analytics and research or statistics role, that would be a preferential advantage. Ability to communicate clearly and confidently, spoken and written, to levels of business locally and with Regional Quality team and peers in other markets.
• Ability to be self-motivated and independent as well as teamwork.
• Able to work under pressure to tight deadlines.

With the following qualities…

• Inquisitive, with critical thinking, and demonstrate a genuine passion for consumer behaviour.
• Enjoys actively looking for new and more efficient ways of improving processes, raising standards, reducing errors, and overcoming omissions.
• Is proactive, optimistic, and willing to get involved to achieve the team's goals and objectives.
• Is highly collaborative and adaptable with the ability to work effectively within different cultural and technical environments.
• Possesses outstanding communication and interpersonal skills in order to comfortably connect with partners at all levels across the organization and facilitates discussions in a constructive manner.

Join us!

At Kantar, we want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

We also make sure we create an equality of opportunity in a fair and encouraging working environment where people feel included and accepted and are allowed to flourish in a space where their mental health and well-being are taken into consideration.

About us:

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies. Kantar’s 25,000 people based in more than 100 countries help the world’s leading organisations succeed and grow. Nobody knows people better than Kantar. We provide insight and inspiration to help our clients, our people and society to create and flourish in an extraordinary world.

Our Worldpanel colleagues are the global experts in shopper behaviour, offering continuous monitoring, advanced analytics and tailored solutions to inspire successful decisions by leading organisations worldwide. Worldpanel turns purchase behaviour into a competitive advantage across a diverse range of markets including tech, fashion, telecoms and FMCG.

Purpose of the role:

A new role is being created by Kantar Worldpanel India team, who uses technology and analytical tools to link real purchase data with impactful and high- quality data which inspire successful decisions. We are looking for someone who aspires to the same growth as us and joins us in developing the Data Quality solution in a fast-changing market working alongside our commercial teams and internal research team to help our clients solve their business challenges. Playing a leading role in the delivery of strategic quality management is a critical part of the business to ensure consistent quality standards and methods, deliver strategic transformational projects and drive continuous improvement for the growth of the business and excellency of operations.

This is a full-time, role based in Mumbai.

WHAT'D YOU DO:

(1) On a day-to-day basis, Act as custodian of project quality in all strategic and operational plans through experience and knowledge on consumer panel research operations.

• Accountable for tasks such as panel health & stability, sample designs, impact and pick up analysis factor creation etc.
• Maintain a strong, collaborative relationship with Client Service through data-driven decision making.

(2) Quality Standards and Policies

• Implement and help define quality standards and policies, including KPI definitions for purchase quality management.
• Provide textual definitions and management standard information for Operations (OP) to implement.

(3) Data Quality Assurance

• Act as the quality guardian for all consumer panel research
• Ensure good data quality before sending it to clients or uploading it to systems.
• Efficiently and timely investigate and resolve client data queries.
• Investigate problematic root causes and process flaws and provide solutions.

(4) Panel Health and Sample Design

• Take responsibility for panel health, stability, sample design, and analysis factors.
• Own the sourcing and application of Universe data and its ongoing implementation.
• Provide annual Universe information and offer explanations for any changes.

(5)Performance Monitoring and Auditing

• Audit local operational processes, define and monitor monthly results, and forecast to achieve panel and delivery targets.
• Regularly review and provide feedback on KPIs to OP teams.

(6) Process and Improvement

• Maintain all procedures related to quality, including mechanisms for purchase management.
• Continuously identify areas for improvement and propose corrective actions.
• Monitor and review quality assurance.

(7) Training and Education

• Educate Client Service (CS) and Operations teams on statistical data limitations according to sample sizes and sample design.
• Provide regular, high-quality local training content.

(8) Collaboration and Communication

• Maintain strong collaborative relationships with customer service through data-driven decisions.
• Ensure all queries/issues are kept on track and solved on time, following local and regional processes.

(9) Long run, you will.

• Implement and help define quality standards and policy.
• Own the local audits of operating procedures, define & monitor monthly results, and forecast to achieve panel & delivery targets.
• Troubleshoot, resolve, remedy and overhaul where needed process defects which result in under-performance or non-delivery.
• Own and deliver local quality content training regularly.
• Productions of the above data matching, fraud detection, and data inference, by putting it into a technological environment
• Develop algorithm as well as statistical models to match and maximize the current data usage/automation.

WHAT'D YOU BRING:

• Personal traits: stimulated by creative problem solving, comfortable with number, comfortable with ambiguity, work well autonomously but also happy to sit as part of a team, can focus on one specific task and not getting bored by the task, willing to learn and able to learn fast.
• Professional skills: excellent analytical skills; strong communication as you’ll need to explain the complex technical issues to people who might not have the data analysis or quality background; influencing the others in a rational way; creative thinking and solution-oriented; familiar with SPSS, Python or R, SQL , analytical innovation and automation ; computer coding skill is a plus but definitely a must-have. Minimum 2 tools knowledge is required.
• Academic background: Bachelor degree or above. Those who majored in Mathematics, Statistics and have certification in data quality might find quicker assimilation to the role but we do not intend to limit the range at all. Fluent in both English and Hindi.
• Work experience: Mini 8 years of work experience is preferred. If you have customized research experience before, or worked in a data analytics and research or statistics role, that would be a preferential advantage. Ability to communicate clearly and confidently, spoken and written, to levels of business locally and with Regional Quality team and peers in other markets.
• Ability to be self-motivated and independent as well as teamwork.
• Able to work under pressure to tight deadlines.

With the following qualities…

• Inquisitive, with critical thinking, and demonstrate a genuine passion for consumer behaviour.
• Enjoys actively looking for new and more efficient ways of improving processes, raising standards, reducing errors, and overcoming omissions.
• Is proactive, optimistic, and willing to get involved to achieve the team's goals and objectives.
• Is highly collaborative and adaptable with the ability to work effectively within different cultural and technical environments.
• Possesses outstanding communication and interpersonal skills in order to comfortably connect with partners at all levels across the organization and facilitates discussions in a constructive manner.

Join us!

At Kantar, we want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

We also make sure we create an equality of opportunity in a fair and encouraging working environment where people feel included and accepted and are allowed to flourish in a space where their mental health and well-being are taken into consideration.