14 Market Research Manager jobs in Mumbai
Market Research & Insights Manager
Posted today
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Job Description
Job Title:
Market Research & Insights Manager
Business Unit:
Emerging Markets
Job Grade
G9 A/B
Location :
Sun House, Mumbai
At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
Are You Ready to Create Your Own Sunshine?
As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”
Key responsibilities
Branded Formulations for Emerging Markets
Travel Estimate
Job Requirements
Educational Qualification
B. Pharm, MBA (Marketing)
Experience
Tenure: 7 to 10 years
Behavioural skills:
Strong leadership and interpersonal skills
Excellent communication and relationship-building abilities
Ability to manage multiple tasks and priorities in a fast-paced environment
Problem-solving skills with a proactive approach to addressing challenges
Your Success Matters to Us
At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!
Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).
Manager- Consumer Insights
Posted today
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Job Description
About the Role
We are seeking a dynamic and results-driven Manager/Senior Manager, Consumer Insights to build and scale our insights function. As part of a fast-growing organization, you will lead end-to-end research initiatives, influence key business decisions, and drive meaningful impact. This role requires a strategic mindset, hands-on execution, and cross-functional collaboration to deliver actionable consumer insights.
Location: Govandi East
Key Responsibilities
- Lead & Develop Insights Function – Build and drive a strategic roadmap of qualitative and quantitative research programs to support marketing and cross-functional teams. li>End-to-End Research Execution – Scope research initiatives with local and international business leaders, manage research design, oversee data collection and analysis, and ensure impactful outcomes.
- strong>Brand Equity & Consumer Segmentation – Leverage first-principle approaches and innovative methodologies to drive strategic thinking in brand positioning and market opportunity sizing.
- strong>Agile Research & Quick Feedback Loops – Implement agile research techniques for rapid insights, enabling data-driven marketing and product decisions.
- Internal Consumer Insights Programs – Measure the impact of brand, content, service, and product initiatives on key consumer metrics such as awareness, salience, and consideration.
Agency & Vendor Management – Develop and maintain relationships with external research partners to ensure high-quality, cost-efficient execution of research initiatives. - strong>Data Synthesis & Commercial Insights – Integrate external sources (e.g., Nielsen, Kantar) with internal sales data to uncover opportunities and enhance commercial decision-making.
- Strategic Stakeholder Collaboration – Work closely with sales and marketing teams to transform insights into actionable strategies that drive business growth.
- strong>Primary vs. Secondary Research Decision-Making – Assess when to conduct primary research versus leveraging secondary sources to optimize insights gathering.
Key Skills & Qualifications
- + years of experience in market research, consumer insights, or a related field (preferably in a consumer-driven industry).
- trong analytical mindset with expertise in data interpretation, trend analysis, and storytelling through insights .
- Excel (macros, pivot tables, charts) and experience in dashboard creation .
- take ownership of initiatives and drive them to completion. < i>Experience working in fast-paced or smaller teams is an advantage. < i>Background in research agencies is a plus. < i>Excellent communication skills , with the ability to present insights in a clear, compelling manner to stakeholders.
Consumer Insights Specialist
Posted today
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Job Description
About the Role
We are seeking a proactive and insights-driven Consultant to join our Digital Insights Delivery team. This role is perfect for professionals with hands-on experience using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights for brands. You will be responsible for end-to-end reporting, insight writing, and storytelling across industries such as streaming, fashion, QSR, and gaming, using a proprietary SaaS platform and third-party tools.
Key Responsibilities
- Manage delivery of recurring digital and social media reports with focus on consumer behavior and content trends.
- Interpret conversation data to extract meaningful insights about consumer needs, sentiment, and preferences.
- Draft structured, insight-rich narratives aligned to business goals and audience priorities.
- Validate tagging, queries, and data outputs completed by junior team members.
- Collaborate with internal stakeholders to improve frameworks, dashboards, and storytelling approaches.
- Engage in strategic discussions to optimize the value of insights across brand teams.
- Assist with metadata tagging, taxonomy validation, and dataset curation as needed.
- Support ad hoc research or POC requests with relevant consumer/contextual analysis.
What We’re Looking For
- 2–4 years of experience in digital analytics, social media intelligence, or consumer insights.
- Must have hands-on experience with at least one social listening tool such as Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar.
- Strong grasp of KPIs like engagement, sentiment, share of voice, and content format.
- Proven track record in storytelling using PowerPoint and Excel-based dashboards.
- Understanding of digital consumer behavior, audience segmentation, and content performance metrics.
- Excellent written and verbal communication skills, especially in a business reporting context.
- Highly detail-oriented, self-driven, and organized under tight timelines.
Good to Have
- Boolean query writing experience.
- Exposure to entertainment, sports, fashion, QSR, or lifestyle categories.
- Familiarity with platform metadata, brand taxonomy, or post tagging frameworks.
Why Join Us
- Work on high-impact insight reports that inform marketing and content strategy for top global brands.
- Collaborate with a dynamic team that blends creativity and analytics.
- Gain exposure to a wide range of categories and digital KPIs.
- Be part of a transparent, growth-focused environment where your voice matters.
Consumer Insights Specialist
Posted today
Job Viewed
Job Description
About the Role
We are seeking a proactive and insights-driven Consultant to join our Digital Insights Delivery team. This role is perfect for professionals with hands-on experience using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights for brands. You will be responsible for end-to-end reporting, insight writing, and storytelling across industries such as streaming, fashion, QSR, and gaming, using a proprietary SaaS platform and third-party tools.
Key Responsibilities
- Manage delivery of recurring digital and social media reports with focus on consumer behavior and content trends.
- Interpret conversation data to extract meaningful insights about consumer needs, sentiment, and preferences.
- Draft structured, insight-rich narratives aligned to business goals and audience priorities.
- Validate tagging, queries, and data outputs completed by junior team members.
- Collaborate with internal stakeholders to improve frameworks, dashboards, and storytelling approaches.
- Engage in strategic discussions to optimize the value of insights across brand teams.
- Assist with metadata tagging, taxonomy validation, and dataset curation as needed.
- Support ad hoc research or POC requests with relevant consumer/contextual analysis.
What We’re Looking For
- 2–4 years of experience in digital analytics, social media intelligence, or consumer insights.
- Must have hands-on experience with at least one social listening tool such as Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar.
- Strong grasp of KPIs like engagement, sentiment, share of voice, and content format.
- Proven track record in storytelling using PowerPoint and Excel-based dashboards.
- Understanding of digital consumer behavior, audience segmentation, and content performance metrics.
- Excellent written and verbal communication skills, especially in a business reporting context.
- Highly detail-oriented, self-driven, and organized under tight timelines.
Good to Have
- Boolean query writing experience.
- Exposure to entertainment, sports, fashion, QSR, or lifestyle categories.
- Familiarity with platform metadata, brand taxonomy, or post tagging frameworks.
Why Join Us
- Work on high-impact insight reports that inform marketing and content strategy for top global brands.
- Collaborate with a dynamic team that blends creativity and analytics.
- Gain exposure to a wide range of categories and digital KPIs.
- Be part of a transparent, growth-focused environment where your voice matters.
Consumer Insights Specialist
Posted today
Job Viewed
Job Description
About the Role
We are seeking a proactive and insights-driven Consultant to join our Digital Insights Delivery team. This role is perfect for professionals with hands-on experience using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights for brands. You will be responsible for end-to-end reporting, insight writing, and storytelling across industries such as streaming, fashion, QSR, and gaming, using a proprietary SaaS platform and third-party tools.
Key Responsibilities
- Manage delivery of recurring digital and social media reports with focus on consumer behavior and content trends.
- Interpret conversation data to extract meaningful insights about consumer needs, sentiment, and preferences.
- Draft structured, insight-rich narratives aligned to business goals and audience priorities.
- Validate tagging, queries, and data outputs completed by junior team members.
- Collaborate with internal stakeholders to improve frameworks, dashboards, and storytelling approaches.
- Engage in strategic discussions to optimize the value of insights across brand teams.
- Assist with metadata tagging, taxonomy validation, and dataset curation as needed.
- Support ad hoc research or POC requests with relevant consumer/contextual analysis.
What We’re Looking For
- 2–4 years of experience in digital analytics, social media intelligence, or consumer insights.
- Must have hands-on experience with at least one social listening tool such as Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar.
- Strong grasp of KPIs like engagement, sentiment, share of voice, and content format.
- Proven track record in storytelling using PowerPoint and Excel-based dashboards.
- Understanding of digital consumer behavior, audience segmentation, and content performance metrics.
- Excellent written and verbal communication skills, especially in a business reporting context.
- Highly detail-oriented, self-driven, and organized under tight timelines.
Good to Have
- Boolean query writing experience.
- Exposure to entertainment, sports, fashion, QSR, or lifestyle categories.
- Familiarity with platform metadata, brand taxonomy, or post tagging frameworks.
Why Join Us
- Work on high-impact insight reports that inform marketing and content strategy for top global brands.
- Collaborate with a dynamic team that blends creativity and analytics.
- Gain exposure to a wide range of categories and digital KPIs.
- Be part of a transparent, growth-focused environment where your voice matters.
CPW Analyst I, Consumer Insights
Posted today
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Job Description
Position Title
CPW Analyst I, Consumer Insights
Function/Group
Consumer & Market Insights (CMI)
Location
Mumbai
Shift Timing
11 am to 8 pm
Role Reports to
Manager
Remote/Hybrid/in-Office
Hybrid
ABOUT GENERAL MILLS
We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.
How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate
us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out
General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.
With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T) Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out
We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.
JOB OVERVIEW
Function Overview
The future of food will be created by those who best anticipate evolving consumer behavior. Consumer & Market Insights (CMI) collects,
curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills.
Our mission in CMI ‘globally’ is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action.
We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.
CMI Mumbai is an extension of General Mills CMI global organization, working closely with Growth Analytics & Foresights central teams,
and all our GMI business segments i.e. North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI’s JV with Nestle). We are a young and dynamic team of ~100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization.
For more details about General Mills please visit this Link
Key Accountabilities
Project management and execution
· Accountable for end-to-end project management
o Develop proficiency in using DIY research platforms like Qualtrics, Dynata, QualSights, Synthesio etc.
o Responsible for questionnaire designing and survey programming on DIY platform
o Synthesize data and analysis into impactful, action-orientated reports for internal stakeholders
o Ensuring each project is delivered on time with high accuracy
· Creating a story out of the insights using compelling narratives, visuals, and data-driven evidence
Vendor management
· Partner with external research agencies to drive high quality and actionable deliverables
Stakeholder management
· Understanding stakeholder requirements and suggesting appropriate research methods based on business requirement
· Effectively managing conversations with stakeholders with minimum supervision
· Communicate key findings and present actionable recommendations to stakeholders and leadership team
Minimum Qualifications
Preferred Qualifications
COMPANY OVERVIEW
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
Research Executive Consumer Insights (Bfsi)
Posted today
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Job Description
**ABOUT THIS JOB**
We won’t say we can predict the future, but our team of Market Research Analysts gets pretty close. This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will influence decisions for some of today’s leading global companies.
**RESPONSIBILITIES**
Maintain a client service orientation by managing day-to-day administration of client service and coordinating on analysis and reporting of assigned research projects.
- Maintain an accurate, complete, up-to-date and insightful client business profiles to be shared with senior management
- Assist senior staff in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the company's quality standards
- Assist in sales activities in conjunction with senior staff in terms of preparation of proposal and credential presentations
- Provide "in office" research, administrative and operational support to senior staff
- Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc and perform quality checks on all reports for alignment to request, accuracy and correctness
**A LITTLE BIT ABOUT YOU**
- Proactive.
- Able to influence and persuade.
- Strong customer service and interpersonal communication skills.
- Ability to analyse and interpret data in a challenging and insightful manner.
- Strong and articulate verbal and written communication skills.
- Efficient time management, ability to multi-task and detail-oriented.
- Displays maturity and creative problem-solving skills in handling crises.
- Recommend improvements in work processes within area of responsibility.
- Analyses and interprets financial information to ensure the achievement of business targets and early identification of issues/crisis.
**QUALIFICATIONS**
- Postgraduate or MBA from a well-known institute
- 2 to 4 years’ experience in Quantitative Consumer Insights role
- Strong Client Focus and Proactiveness
- Working knowledge of statistics and multivariate analysis
- Working knowledge of research techniques and methodologies
Additional Information
**About NielsenIQ**
NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
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Assistant Manager - Market Research & SFE Business Analyst
Posted 14 days ago
Job Viewed
Job Description
About Alkem:
Alkem Laboratories Limited is an Indian multinational pharmaceutical company headquartered in Mumbai, that manufactures and sells pharmaceutical generics, formulations and nutraceuticals in India and globally over 50 countries. We have consistently been ranked amongst the five pharmaceutical companies in India. Our portfolio includes illustrious brands like Clavam, Pan, Pan-D, and Taxim-O, which feature amongst the top 50 pharmaceutical brands in India.
Key Responsibilities:
Market Intelligence & Analysis:
- Conduct in-depth qualitative and quantitative research on therapeutic areas, product portfolios, competitors, and industry trends.
- Analyze market performance using IQVIA, SMSRC, HealthPlix, and other syndicated data sources.
- Track and report KPIs including prescription trends, market share, brand performance, patient flow, and competitive dynamics.
- Collaborate with brand teams and leadership to provide data-driven insights for strategic initiatives, forecasting, and business planning.
- Identify opportunities in new therapy areas, geographies, or product launches based on market insights.
Sales Force Excellence:
- Analyze field effort data to generate actionable insights and improve operational effectiveness.
- Develop CRM-based analytics and track sales force KPIs (coverage, frequency, call average, PCPM, territory performance).
- Perform performance gap analysis at division, region, territory, and individual levels.
- Conduct territory alignment and mapping based on potential, geography, and workload.
- Support headcount planning and deployment strategies.
Dashboard & Presentation
- Design, automate, and maintain business dashboards in Excel, Power BI, or Tableau for clear visualization of market and sales data.
- Deliver regular performance reports and monthly divisional presentations for internal stakeholders
Stakeholder Management:
- Partner with sales, marketing, and external vendors to ensure research quality and relevance.
- Present findings and recommendations to leadership and cross-functional teams, leveraging AI-enabled platforms.
Project Management:
- Lead and support custom market research studies, including vendor coordination, survey design, data validation, and analysis.
Qualifications & Skills:
- Bachelor’s or Master’s degree in Pharmacy, Statistics, or related field.
- 2–5 years of experience in pharmaceutical market research, analytics, or consulting.
- Proficiency in Excel, PowerPoint, Power BI, and Tableau.
- Strong expertise in leveraging AI and automation solutions.
- Excellent analytical skills with the ability to translate complex datasets into actionable insights.
- Strong communication and presentation abilities.
- Solid understanding of pharmaceutical sales and marketing operations.
Assistant Manager - Market Research & SFE Business Analyst
Posted today
Job Viewed
Job Description
About Alkem:
Alkem Laboratories Limited is an Indian multinational pharmaceutical company headquartered in Mumbai, that manufactures and sells pharmaceutical generics, formulations and nutraceuticals in India and globally over 50 countries. We have consistently been ranked amongst the five pharmaceutical companies in India. Our portfolio includes illustrious brands like Clavam, Pan, Pan-D, and Taxim-O, which feature amongst the top 50 pharmaceutical brands in India.
Key Responsibilities:
Market Intelligence & Analysis:
- Conduct in-depth qualitative and quantitative research on therapeutic areas, product portfolios, competitors, and industry trends.
- Analyze market performance using IQVIA, SMSRC, HealthPlix, and other syndicated data sources.
- Track and report KPIs including prescription trends, market share, brand performance, patient flow, and competitive dynamics.
- Collaborate with brand teams and leadership to provide data-driven insights for strategic initiatives, forecasting, and business planning.
- Identify opportunities in new therapy areas, geographies, or product launches based on market insights.
Sales Force Excellence:
- Analyze field effort data to generate actionable insights and improve operational effectiveness.
- Develop CRM-based analytics and track sales force KPIs (coverage, frequency, call average, PCPM, territory performance).
- Perform performance gap analysis at division, region, territory, and individual levels.
- Conduct territory alignment and mapping based on potential, geography, and workload.
- Support headcount planning and deployment strategies.
Dashboard & Presentation
- Design, automate, and maintain business dashboards in Excel, Power BI, or Tableau for clear visualization of market and sales data.
- Deliver regular performance reports and monthly divisional presentations for internal stakeholders
Stakeholder Management:
- Partner with sales, marketing, and external vendors to ensure research quality and relevance.
- Present findings and recommendations to leadership and cross-functional teams, leveraging AI-enabled platforms.
Project Management:
- Lead and support custom market research studies, including vendor coordination, survey design, data validation, and analysis.
Qualifications & Skills:
- Bachelor’s or Master’s degree in Pharmacy, Statistics, or related field.
- 2–5 years of experience in pharmaceutical market research, analytics, or consulting.
- Proficiency in Excel, PowerPoint, Power BI, and Tableau.
- Strong expertise in leveraging AI and automation solutions.
- Excellent analytical skills with the ability to translate complex datasets into actionable insights.
- Strong communication and presentation abilities.
- Solid understanding of pharmaceutical sales and marketing operations.
Assistant Manager - Market Research & SFE Business Analyst
Posted 11 days ago
Job Viewed
Job Description
About Alkem:
Alkem Laboratories Limited is an Indian multinational pharmaceutical company headquartered in Mumbai, that manufactures and sells pharmaceutical generics, formulations and nutraceuticals in India and globally over 50 countries. We have consistently been ranked amongst the five pharmaceutical companies in India. Our portfolio includes illustrious brands like Clavam, Pan, Pan-D, and Taxim-O, which feature amongst the top 50 pharmaceutical brands in India.
Key Responsibilities:
Market Intelligence & Analysis:
- Conduct in-depth qualitative and quantitative research on therapeutic areas, product portfolios, competitors, and industry trends.
- Analyze market performance using IQVIA, SMSRC, HealthPlix, and other syndicated data sources.
- Track and report KPIs including prescription trends, market share, brand performance, patient flow, and competitive dynamics.
- Collaborate with brand teams and leadership to provide data-driven insights for strategic initiatives, forecasting, and business planning.
- Identify opportunities in new therapy areas, geographies, or product launches based on market insights.
Sales Force Excellence:
- Analyze field effort data to generate actionable insights and improve operational effectiveness.
- Develop CRM-based analytics and track sales force KPIs (coverage, frequency, call average, PCPM, territory performance).
- Perform performance gap analysis at division, region, territory, and individual levels.
- Conduct territory alignment and mapping based on potential, geography, and workload.
- Support headcount planning and deployment strategies.
Dashboard & Presentation
- Design, automate, and maintain business dashboards in Excel, Power BI, or Tableau for clear visualization of market and sales data.
- Deliver regular performance reports and monthly divisional presentations for internal stakeholders
Stakeholder Management:
- Partner with sales, marketing, and external vendors to ensure research quality and relevance.
- Present findings and recommendations to leadership and cross-functional teams, leveraging AI-enabled platforms.
Project Management:
- Lead and support custom market research studies, including vendor coordination, survey design, data validation, and analysis.
Qualifications & Skills:
- Bachelor’s or Master’s degree in Pharmacy, Statistics, or related field.
- 2–5 years of experience in pharmaceutical market research, analytics, or consulting.
- Proficiency in Excel, PowerPoint, Power BI, and Tableau.
- Strong expertise in leveraging AI and automation solutions.
- Excellent analytical skills with the ability to translate complex datasets into actionable insights.
- Strong communication and presentation abilities.
- Solid understanding of pharmaceutical sales and marketing operations.