17 Market Research Manager jobs in Mumbai

Responsibilities

• Candidates required for conducting various types of market research project viz. Technology, Healthcare, B2B & B2C projects
• Good communication skill and a qualitative mind, well versed in English (oral and written) is required, Adequate skills in various areas of word processing, and presentation tools, Good oral and written presentation skills are also required, love to connect and to interact with people, a sound knowledge of telephone etiquette is must. Excellent negotiation skills, well versed with LinkedIn and other search engines to recruit research participants.
• Location: Mira Road, Thane, Mumbai Metropolitan region.
• Shift: EU, USA & APAC (depending on the project requirement)
• Working days: Monday to Saturday
• Joining: Immediate Candidate Profile:
• 1 Year experience with quantitative, qualitative and online research techniques will be an edge.
• As a Project Management Exec you perform project management, marketing analyses & consulting projects based on extensive qualitative and quantitative market research data
• You closely work with agents, supervisors & senior researchers who will directly work on market research projects
• Directly interact and strictly control fieldwork of projects and complete projects prior to the deadlines.
• You are in close contact with national as well as international customers to deliver high value data and content towards our clients
• You will soon be responsible for the complete setup, organization and execution of market research studies.
• As you're getting familiar with the Field and Facts way of working, you will develop and maintain a customer portfolio and get account management responsibility
• Ability to treat people with respect under all circumstances and upholding the values of the organization is a must.

Job Type: Full-time

Pay: ₹15, ₹30,000.00 per month

Work Location: In person

Job Title:

Market Research & Insights Manager

Business Unit:

Emerging Markets

Job Grade

G9 A/B

Location :

Sun House, Mumbai

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

Key responsibilities

Branded Formulations for Emerging Markets

Company Description

Attyr is building a next-gen fashion platform. We aim to bring in consumer insights in decisioning on what features to build and what not to.

Role Description

This is an internship role for a Consumer Insights Specialist. The Consumer Insights Specialist will be responsible for conducting market research, analyzing consumer data, and providing insights to support business strategies. The role includes gathering and interpreting customer insights, developing reports, and presenting findings to stakeholders. This is an on-site role located in Mumbai.

Qualifications

• Skills in Market Analysis and Market Research
• Proficiency in Consumer Insight and Customer Insight
• Strong Analytical Skills
• Excellent written and verbal communication skills
• Ability to interpret data and generate actionable insights
• Detail-oriented and organized
• Pursuing a degree in Marketing, Business, or related field
• Experience with statistical tools and software is a plus

For further details, please contact Rohit /

Our client is a Tier 1 multinational company (MNC) in the FMCG sector, known for its nationwide presence and market leadership. Recognized for its strong organizational culture, the company is committed to employee development, innovation, and sustainable growth. It consistently ranks among the top employers in the industry.

Hiring Criteria

Education: Regular MBA with Tier 1 / 2 B School.

Work Exp: Candidates from FMCG companies or agencies like Nielsen, Kantar etc. Candidates who are working with Nielsen, Kantar handling FMCG Clients.

Candidate should be very strong in Quant research and Nielsen RMS.

Key Work Experience:

Quantitative Research / quant research methodologies

Brand health tracking.

Concept testing.

Product testing.

Pricing studies.

Ad and campaign effectiveness.

Shopper Studies etc

Role Overview:

We are seeking a highly motivated and analytical Consumer Insights Manager to join our dynamic FMCG team. The role will focus on leading quantitative research initiatives and leveraging syndicated data (such as RMS) to drive strategic brand and business decisions.

Key Responsibilities:

Lead the design, execution, and analysis of quantitative research studies, including brand health tracking, concept testing, product testing, pricing studies, ad and campaign effectiveness, and shopper studies.

Manage ongoing brand health tracking programs, providing actionable insights to marketing and leadership teams.

Analyze and interpret Retail Measurement Services (RMS) data to monitor market trends, brand performance, and competitive landscape.

Partner with cross-functional teams (Marketing, Innovation, Sales, R&D) to embed consumer insights into brand strategies and product development.

Manage relationships with external research agencies and ensure high-quality and timely delivery of research projects.

Develop concise, visually engaging, and strategic presentations to communicate insights and recommendations to senior stakeholders.

Conduct shopper insights studies to enhance understanding of consumer behavior in-store and across channels.

Key Skills & Competencies:

• Strong expertise in quantitative research methodologies and tools.
• Hands-on experience with RMS data analysis (e.g., Nielsen, Kantar, etc.)
• Proficiency In designing and managing concept & product testing, brand tracking, pricing research, and advertising effectiveness studies.
• Analytical thinker with strong storytelling and data visualization skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong interpersonal and communication skills to collaborate effectively with internal stakeholders and external partners.

Qualifications:

• MBA/PGDM in Marketing, Business Analytics, Statistics, or related field.
• 5 to 12 years of experience in consumer insights, preferably in the FMCG sector.
• Experience in working with top research agencies and syndicated data providers (Nielsen, Kantar, etc.) is preferred.

About the Role

We are seeking a dynamic and results-driven Manager/Senior Manager, Consumer Insights  to build and scale our insights function. As part of a fast-growing organization, you will lead end-to-end research initiatives, influence key business decisions, and drive meaningful impact. This role requires a strategic mindset, hands-on execution, and cross-functional collaboration to deliver actionable consumer insights.

Location: Govandi East

Key Responsibilities

• Lead & Develop Insights Function  – Build and drive a strategic roadmap of qualitative and quantitative research programs to support marketing and cross-functional teams.
li>End-to-End Research Execution  – Scope research initiatives with local and international business leaders, manage research design, oversee data collection and analysis, and ensure impactful outcomes. Marketing Performance & Business Reviews  – Deliver brand health tracking, campaign KPIs, and program effectiveness insights for weekly, monthly, and quarterly business reviews.
• strong>Brand Equity & Consumer Segmentation  – Leverage first-principle approaches and innovative methodologies to drive strategic thinking in brand positioning and market opportunity sizing.
• strong>Agile Research & Quick Feedback Loops  – Implement agile research techniques for rapid insights, enabling data-driven marketing and product decisions.
• Internal Consumer Insights Programs  – Measure the impact of brand, content, service, and product initiatives on key consumer metrics such as awareness, salience, and consideration.
• Agency & Vendor Management  – Develop and maintain relationships with external research partners to ensure high-quality, cost-efficient execution of research initiatives.
Market & Category Trend Analysis  – Identify emerging trends and translate them into actionable business insights for forecasting and strategic planning.
• strong>Data Synthesis & Commercial Insights  – Integrate external sources (e.g., Nielsen, Kantar) with internal sales data to uncover opportunities and enhance commercial decision-making.
• Strategic Stakeholder Collaboration  – Work closely with sales and marketing teams to transform insights into actionable strategies that drive business growth.
• strong>Primary vs. Secondary Research Decision-Making  – Assess when to conduct primary research versus leveraging secondary sources to optimize insights gathering.

Key Skills & Qualifications

• + years of experience in market research, consumer insights, or a related field  (preferably in a consumer-driven industry).
• trong analytical mindset  with expertise in data interpretation, trend analysis, and storytelling through insights .
• Excel  (macros, pivot tables, charts) and experience in dashboard creation .
Understanding of digital marketing  and its impact on consumer behavior (a plus).
• take ownership of initiatives  and drive them to completion.
< i>Experience working in fast-paced or smaller teams  is an advantage. < i>Background in research agencies  is a plus. < i>Excellent communication skills , with the ability to present insights in a clear, compelling manner  to stakeholders.

Role Overview:

Designation/Title: Senior Manager/Associate Vice President - Consumer Insights

We are seeking a dynamic and analytical Programming Strategy & Insights Manager to join our Research & Strategy team. This role is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights to craft compelling narratives for internal stakeholders. You will act as the bridge between the quantitative research team, qualitative researchers, and the programming strategy function — synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

Key Responsibilities :

Quantitative Analysis:

• Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
• Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms
• Insight Generation
• Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior
• Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
• Strategy & Narrative Building:
• Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
• Translate data into storytelling frameworks that are easy to understand and guide decision-making across content acquisition, creation, and positioning.
• Cross-Functional Collaboration:
• Work closely with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.
• Serve as the key point of contact for quantitative insights within the broader Research & Strategy ecosystem.

Key Requirements:

• Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
• Experience:
• 12 +years of experience in a media/entertainment environment with a strong focus on audience research and insights.
• Deep working knowledge of BARC software and television/digital audience measurement systems.
• Technical & Analytical Skills:
• Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
• Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.
• Soft Skills:
• Strong communicator with the ability to translate numbers into clear, actionable stories.
• Collaborative mindset with the ability to work across diverse teams.
• High attention to detail and a strategic thinker.

Preferred Qualifications:

• Experience in broadcast, streaming, or digital content strategy.
• Exposure to qualitative research methods and the integration of consumer insights.
• Prior work in fast-paced environments with content or creative teams.

Role Overview:

Designation/Title: Senior Manager/Associate Vice President - Consumer Insights

We are seeking a dynamic and analytical Programming Strategy & Insights Manager to join our Research & Strategy team. This role is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights to craft compelling narratives for internal stakeholders. You will act as the bridge between the quantitative research team, qualitative researchers, and the programming strategy function — synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

Key Responsibilities
:

Quantitative Analysis:

• Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
• Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms
• Insight Generation
• Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior
• Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
• Strategy & Narrative Building:
• Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
• Translate data into storytelling frameworks that are easy to understand and guide decision-making across content acquisition, creation, and positioning.
• Cross-Functional Collaboration:
• Work closely with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.
• Serve as the key point of contact for quantitative insights within the broader Research & Strategy ecosystem.

Key Requirements:

• Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
• Experience:
• 12 +years of experience in a media/entertainment environment with a strong focus on audience research and insights.
• Deep working knowledge of BARC software and television/digital audience measurement systems.
• Technical & Analytical Skills:
• Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
• Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.
• Soft Skills:
• Strong communicator with the ability to translate numbers into clear, actionable stories.
• Collaborative mindset with the ability to work across diverse teams.
• High attention to detail and a strategic thinker.

Preferred Qualifications:

• Experience in broadcast, streaming, or digital content strategy.
• Exposure to qualitative research methods and the integration of consumer insights.
• Prior work in fast-paced environments with content or creative teams.

Role Overview:

Designation/Title: Senior Manager/Associate Vice President - Consumer Insights

We are seeking a dynamic and analytical Programming Strategy & Insights Manager to join our Research & Strategy team. This role is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights to craft compelling narratives for internal stakeholders. You will act as the bridge between the quantitative research team, qualitative researchers, and the programming strategy function — synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

Key Responsibilities :

Quantitative Analysis:

• Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
• Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms
• Insight Generation
• Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior
• Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
• Strategy & Narrative Building:
• Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
• Translate data into storytelling frameworks that are easy to understand and guide decision-making across content acquisition, creation, and positioning.
• Cross-Functional Collaboration:
• Work closely with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.
• Serve as the key point of contact for quantitative insights within the broader Research & Strategy ecosystem.

Key Requirements:

• Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
• Experience:
• 12 +years of experience in a media/entertainment environment with a strong focus on audience research and insights.
• Deep working knowledge of BARC software and television/digital audience measurement systems.
• Technical & Analytical Skills:
• Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
• Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.
• Soft Skills:
• Strong communicator with the ability to translate numbers into clear, actionable stories.
• Collaborative mindset with the ability to work across diverse teams.
• High attention to detail and a strategic thinker.

Preferred Qualifications:

• Experience in broadcast, streaming, or digital content strategy.
• Exposure to qualitative research methods and the integration of consumer insights.
• Prior work in fast-paced environments with content or creative teams.