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4 Marketing Analytics jobs in Hyderabad

Marketing Analytics - Survey Specialist

Hyderabad, Andhra Pradesh Zelis

Posted today

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Job Description

Position Overview

We are looking for a marketing or research analytics specialist who will support our quantitative research survey program. Under the supervision of the Vice President Marketing Analytics the Survey Specialist will play a critical part in development, deployment, and assessment of quantitative surveys of existing and potential Zelis clients and stakeholders both in a B2B and B2C setting. In addition the incumbent will be relied on to perform quantitative interpretation and analysis that will lead directly to the creation of concise visualizations and reporting on survey results.

You will help Zelis understand how marketing campaigns and client engagement are driving brand health, the competitive landscape, pricing, and product development. This will include working within our marketing analytics software solutions and survey tools. To be successful in this role, you should have an understanding of marketing surveys, reporting, and quantitative analysis of structured and unstructured survey results.

7+ years of experience in a marketing analytics and/or operations role; with

5+ years working for a U.S. based healthcare or U.S. healthcare provider in a B2B or B2C environment.

5+ years of experience with Qualtrics, QuestionPro or similar survey and reporting tools.

5+ years of working knowledge with Tabluea, PowerBI, or similar reporting tools.

2-3+ years working knowledge of CRM (Hubspot, Salesforce).

Highly analytical and data-driven mindset with a strong statistical background.

Passion for bringing process and structure to support data-driven decisions.

Ability to communicate survey insights concisely and perform quantitative analysis on structured and unstructured survey data.

Ability to interface with third-party vendors (Qualtrics, Klue) for basic to moderate troubleshooting.

Growth-oriented and adaptable; able to excel in fast-paced environments with complex data needs.

Attention to detail—accurate data gathering, insightful analysis, ability to manage logistics and tactical details with flawless execution.

Must be a self-starter and quick learner with the desire to learn.

Healthcare industry experience a plus but not required.

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Senior Manager - Marketing Analytics & Operations

Hyderabad, Andhra Pradesh Cyient

Posted today

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Job Description

Description

Here are the things you will be doing :

Keep an eye on, tell others about, and think about how well marketing activities are doing, and make regular reports.

Being the go-to person for understanding and sharing data about how well marketing is doing and working with others to make sure the data is good and gets to the right people on time.

Keeping a schedule for checking how healthy things are going, ensuring everyone knows what is happening, and helping the team stick to their goals.

Sorting out data from many places to make easy-to-understand reports and pictures that help people make decisions.

Teach the team to keep data in good shape and share good ways.

Keeping up-to-date with the best ways of doing things, the newest tools, and the essential ideas in the industry.

Reporting Marketing team's achievements Weekly / Monthly / Quarterly as applicable

Reporting Marketing team's Budget vs Spending by working closely with Finance Teams

Reporting all Marketing project’s progress by working closely with Marketing leaders

Supporting Annual Customer Satisfaction survey process-related activities

Conducting the Marketing team’s cadences

Managing all marketing tools

Job Requirements:

To do this job, you need at least five years of experience in making reports and project management. MBA graduate or PMP certification is an added advantage. You should also know how to use tools like Adobe, Tableau, PowerBI, and Google Analytics. It would be best if you were an advanced MS Excel practitioner and good at other office tools like PPT, Word.etc. Being great at managing projects, thinking carefully, and talking to people is also essential. You should be good at showing data in a way that is easy for others to understand. You should be good at prioritizing and reprioritizing tasks. You should be an active listener in understanding requirements.

Skills & Experience

Excel Analytics, Excel PowerPivot, Fonctions Microsoft Excel, Gestion de projet, Macros Microsoft Excel, Microsoft Power BI, Microsoft PowerPoint, PMI-PMP, Rapports de gestion, Satisfaction du client

Cyient is an Equal Opportunity Employer.

Cyient recruits, employs, trains, compensates, and promotes regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, veteran status, and other protected status as required by applicable law. We are proud to be a diverse and inclusive company where our people can focus their whole self on solving problems that matter.