1314 Marketing Automation Manager jobs in Mumbai

Marketing Automation Manager

JOB PURPOSE

Responsible for implementing and, automating manual processes and workflows, and setting up performance measurement tools that will enable us to convert raw data into actionable insights.

What you will be doing

• Formulate short-term and long-term client visions for each phase of the customer lifecycle.
• Participate in delivering pitches along with the Creative Lead and the Head of Digital Transformation.
• Create comprehensive strategies and roadmaps to effectively realize these visions.
• Engage with diverse stakeholders across the organization to pinpoint opportunities where marketing technology can drive cost reduction, sales enhancement, and operational efficiencies.
• Provide vital support to marketing and customer acquisition teams by overseeing day-to-day operations
• Collaborate closely with data teams to analyze the efficacy of customer acquisition and retention campaigns.
• Assess their impact on the holistic customer experience and institute optimization measures.
• Facilitate the training, upskilling, and development of the marketing team.
• Establish governance structures and promote best practices to ensure the successful execution of email marketing campaigns for clients.
• Collaborate seamlessly with internal departments to fulfill client needs effectively.

Skills required:

• Experience in marketing automation or a wider digital marketing role for a high growth business.
• Experience in setting up automated campaigns in Marketo or similar marketing automation platforms (WebEngage, MoEngage, CleverTap)
• Experience in implementing web tracking technologies (Google Analytics, Mixpanel, Snowflake etc).
• Expertise in translating complex data into actionable insights for stakeholders.
• Ability to pivot quickly and make fast decisions based on changing needs in a high growth environment.
• Strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.
• Comfortable with working to tight deadlines and strong attention to detail.
• Excellent interpersonal, communication and project management skills, with the ability to prioritise tasks across multiple projects.
• Knowledge of GDPR, PECR and other relevant privacy regulations.

Tools

Required:

• Google Analytics
• Experience needed in using atleast 2 of the following
• Salesforce Marketing Cloud
• WebEngage
• MoEngage
• CleverTap
• Marketo

Good to have:

• Shopify
• Asana / Project Management Tool

Marketing Automation Manager

JOB PURPOSE

Responsible for implementing and, automating manual processes and workflows, and setting up performance measurement tools that will enable us to convert raw data into actionable insights.

What you will be doing

• Formulate short-term and long-term client visions for each phase of the customer lifecycle.
• Participate in delivering pitches along with the Creative Lead and the Head of Digital Transformation.
• Create comprehensive strategies and roadmaps to effectively realize these visions.
• Engage with diverse stakeholders across the organization to pinpoint opportunities where marketing technology can drive cost reduction, sales enhancement, and operational efficiencies.
• Provide vital support to marketing and customer acquisition teams by overseeing day-to-day operations
• Collaborate closely with data teams to analyze the efficacy of customer acquisition and retention campaigns.
• Assess their impact on the holistic customer experience and institute optimization measures.
• Facilitate the training, upskilling, and development of the marketing team.
• Establish governance structures and promote best practices to ensure the successful execution of email marketing campaigns for clients.
• Collaborate seamlessly with internal departments to fulfill client needs effectively.

Skills required:

• Experience in marketing automation or a wider digital marketing role for a high growth business.
• Experience in setting up automated campaigns in Marketo or similar marketing automation platforms (WebEngage, MoEngage, CleverTap)
• Experience in implementing web tracking technologies (Google Analytics, Mixpanel, Snowflake etc).
• Expertise in translating complex data into actionable insights for stakeholders.
• Ability to pivot quickly and make fast decisions based on changing needs in a high growth environment.
• Strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.
• Comfortable with working to tight deadlines and strong attention to detail.
• Excellent interpersonal, communication and project management skills, with the ability to prioritise tasks across multiple projects.
• Knowledge of GDPR, PECR and other relevant privacy regulations.

Tools

Required:

• Google Analytics
• Experience needed in using atleast 2 of the following
• Salesforce Marketing Cloud
• WebEngage
• MoEngage
• CleverTap
• Marketo

Good to have:

• Shopify
• Asana / Project Management Tool

Marketing Automation Manager

JOB PURPOSE

Responsible for implementing and, automating manual processes and workflows, and setting up performance measurement tools that will enable us to convert raw data into actionable insights.

What you will be doing

• Formulate short-term and long-term client visions for each phase of the customer lifecycle.
• Participate in delivering pitches along with the Creative Lead and the Head of Digital Transformation.
• Create comprehensive strategies and roadmaps to effectively realize these visions.
• Engage with diverse stakeholders across the organization to pinpoint opportunities where marketing technology can drive cost reduction, sales enhancement, and operational efficiencies.
• Provide vital support to marketing and customer acquisition teams by overseeing day-to-day operations
• Collaborate closely with data teams to analyze the efficacy of customer acquisition and retention campaigns.
• Assess their impact on the holistic customer experience and institute optimization measures.
• Facilitate the training, upskilling, and development of the marketing team.
• Establish governance structures and promote best practices to ensure the successful execution of email marketing campaigns for clients.
• Collaborate seamlessly with internal departments to fulfill client needs effectively.

Skills required:

• Experience in marketing automation or a wider digital marketing role for a high growth business.
• Experience in setting up automated campaigns in Marketo or similar marketing automation platforms (WebEngage, MoEngage, CleverTap)
• Experience in implementing web tracking technologies (Google Analytics, Mixpanel, Snowflake etc).
• Expertise in translating complex data into actionable insights for stakeholders.
• Ability to pivot quickly and make fast decisions based on changing needs in a high growth environment.
• Strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.
• Comfortable with working to tight deadlines and strong attention to detail.
• Excellent interpersonal, communication and project management skills, with the ability to prioritise tasks across multiple projects.
• Knowledge of GDPR, PECR and other relevant privacy regulations.

Tools

Required:

• Google Analytics
• Experience needed in using atleast 2 of the following
• Salesforce Marketing Cloud
• WebEngage
• MoEngage
• CleverTap
• Marketo

Good to have:

• Shopify
• Asana / Project Management Tool

Department

Marketing

Job posted on

Sep 18, 2025

Employment type

Permanent

About Emeritus

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.

Emeritus' short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries.

Founded in 2015, Emeritus, part of Eruditus Group, has more than 1,800 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

Job Description

About Role - As Manager – Marketing Automation at Emeritus, you will manage our marketing automation platform and leverage its capabilities to design, implement, and optimize impactful campaigns. This role collaborates closely with marketing, sales, and IT teams to enhance customer journeys, streamline processes, and drive measurable outcomes. You will play a critical role in conceptualizing and executing marketing automation strategies, driving consumer engagement, and ensuring alignment with overall business objectives.

Key Responsibilities:

• Campaign Management: Design and execute cross-channel campaigns, including lead nurturing, webinar engagement, surveys, transactional communications, newsletters, and student/alumni communications.
• Retention Marketing: Implement strategies for customer retention using WhatsApp, SMS, and email channels to maximize lifecycle engagement.
• Audience Segmentation: Develop precise audience segments for personalized and targeted campaigns to enhance response rates and engagement.
• Customer Journey Mapping: Map and optimize customer journeys to deliver seamless and impactful experiences across all touchpoints.
• Collaboration: Partner with stakeholders across marketing, sales, and IT teams to ensure alignment between automation campaigns and business goals.
• Performance Tracking: Analyze campaign performance metrics (e.g., open rates, CTRs, conversions) and provide actionable insights for continuous improvement.
• Data Activation: Leverage customer data to create highly personalized and relevant marketing strategies.
• Optimization: Conduct A/B testing and apply data-driven strategies to enhance campaign performance and efficiency.
• Database Management: Maintain data integrity, ensure compliance with privacy laws (e.g., GDPR, CAN-SPAM, CCPA), and segment databases for maximum impact.
• Technology Utilization: Stay informed about industry trends, emerging tools, and competitor activities to identify innovative automation opportunities.
• Integration Management: Oversee CRM and third-party API integrations for streamlined workflows and data synchronization.
• Cross-Functional Collaboration: Participate in business-wide discussions to integrate marketing automation efforts into broader organizational objectives.
• Testing and Reporting: Prepare campaign trackers and detailed reports to assess ROI, engagement, and operational efficiency improvements.

Skills & Qualifications:

• Proficiency in marketing automation platforms (e.g., NetCore Smartech, Pardot, Salesforce Marketing Cloud).
• Technical Expertise : CRM systems (e.g., Salesforce), and analytics tools (e.g., GA4).
• Channel Knowledge: In-depth understanding of email, WhatsApp, SMS, and push notification channels.
• Data Management: Proficient in Excel (VLOOKUP, Pivot Tables), with experience in managing and analyzing large datasets.
• Analytical Skills: Strong ability to interpret data, draw insights, and make data-driven decisions.
• Privacy Compliance: Familiarity with consumer privacy laws, including GDPR, CCPA, and CAN-SPAM.
• Technical Proficiency: Working knowledge of HTML, CSS, SQL, and API integration.
• Collaboration: Must be highly collaborative, results-driven, self-starter, and self-driven.
• Customer-Centric Focus: Demonstrates strong customer-centricity and commitment to improving user experiences.
• Exceptional Communication: Strong verbal and written communication skills with the ability to engage at all organizational levels.
• Bachelor's degree in Business, Marketing, Engineering, or equivalent experience.
• Proven experience of 7–10 years in marketing automation, campaign management, or a similar role.
• Hands-on experience with email, SMS, WhatsApp and push notification campaigns.
• Demonstrated ability to manage cross-functional campaigns, enhance customer journeys, and deliver measurable business results.

What's in It for You

• Join a team at the center of driving growth and innovation in the edtech industry.
• Work on cutting-edge marketing automation campaigns across global markets.
• Collaborate with diverse teams to develop and implement impactful strategies.
• Build a career with ample opportunities for growth in marketing automation and beyond.

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Important Notes for Applicants

The ideal candidate has 6–10 years of experience in CRM, loyalty, or customer engagement roles, ideally in sports, hospitality, luxury, or premium consumer-facing industries.

Prior exposure to high-value customer segmentation, retention marketing, and CRM platforms (Salesforce, Zoho, HubSpot, etc.) is highly desirable.

The company name will be shared during the application process.

Applicants must be currently residing in Mumbai for this role or able to relocate within lean timelines.

Please register your details here as well (to stay updated on future openings):

About the Company

HR Interface Recruitment Consulting
has been exclusively retained to hire for our client, a
leading Sports Experiential Travel & Hospitality organization
. With offices across India, the UAE, Singapore, and North America, this company is a recognized partner for global sporting events.

They are official ticketing & hospitality partners for some of the world's most prestigious sporting properties including the
Olympics, FIFA, ICC, Wimbledon, UEFA, Manchester United, FC Barcelona
, and more.

The organization curates premium travel, hospitality, and event experiences, including official match tickets, VIP hospitality, luxury accommodations, corporate incentive packages, and bespoke celebrity-led experiences. Their positioning sits at the intersection of
luxury travel, global sports, and premium brand experiences
.

Role Summary

• Company:
  Sports Experiential Travel Leader (Name shared during process)
• Official Designation:
  Sr Manager – CRM & Customer Engagement
• Years of Experience:
  6–10 years in CRM / Loyalty / Retention Marketing
• Job Type:
  Full-time, On-site, 5 day work week
• Work Location:
  Lower Parel, Mumbai
• Reporting to:
  Chief Executive Officer (CEO) / Business Head
• Company Presence:
  Offices in India, Dubai, Singapore, North America
• Compensation Band:
  10 – 20 LPA (flexible based on experience, interview performance & last drawn compensation)

Position Overview

We are seeking a seasoned
CRM & customer engagement professional
to build, own, and scale the client relationship management function for our client.

This role is responsible for
enhancing customer lifetime value, loyalty, and retention
through strategic use of CRM platforms, segmentation, and personalized engagement programs.

It is a high-impact position with direct visibility to senior leadership, designed to transform how the organization engages with HNIs, corporates, and premium sports travelers across global markets.

Key Responsibilities

CRM Strategy & Execution

• Build and execute the CRM roadmap to strengthen customer relationships and increase retention.
• Implement data-driven strategies for segmentation, personalization, and lifecycle management.

Analytics & Customer Insights

• Track and analyze customer engagement metrics (renewals, referrals, repeat bookings).
• Translate insights into targeted campaigns that improve loyalty and upsell opportunities.

Omnichannel Engagement

• Drive CRM-led campaigns across email, WhatsApp, SMS, and digital channels.
• Ensure brand tone remains premium and aligned with luxury positioning.

Cross-Functional Collaboration

• Work with Sales, Marketing, and Hospitality teams to deliver integrated engagement programs.
• Align with external CRM vendors, agencies, and technology partners.

Innovation & Loyalty Programs

• Conceptualize loyalty initiatives, membership tiers, and referral programs.
• Introduce exclusive engagement models for HNIs and corporate clients.

Qualifications & Skill Sets

• Bachelor's / Master's degree in Marketing, Business, or related fields.
• 6–10 years of experience in CRM / Retention / Customer Engagement roles.
• Strong working knowledge of CRM platforms (Salesforce, HubSpot, Zoho, etc.).
• Proven success in customer lifecycle management, loyalty, and retention strategies.
• Strong analytical mindset with ability to translate data into actionable strategies.
• Excellent interpersonal skills to work across internal & external stakeholders.

Why This Role Stands Out

Be the CRM leader driving premium engagement strategies for a globally recognized Sports & Luxury Hospitality brand.

Direct visibility to senior leadership and opportunity to shape loyalty strategy at scale.

Chance to design and implement exclusive engagement programs for HNIs & corporates.

Exposure to global audiences and best-in-class CRM tools.

Competitive compensation, learning opportunities, and international exposure.

How to Apply

If the job is closed on LinkedIn, register your details here:

Application Form Link (Highly Recommended to register):

HR Interface Recruitment Consulting
is one of the most trusted recruitment firms today, growing rapidly as we help clients hire
game-changing talent
.

Follow us on LinkedIn:

Connect with our hiring consultant:
Manasvi Sharma – Senior Consultant – Marketing | Advertising | Public Relations Hiring at HR Interface Recruitment Consulting

If shortlisted, we look forward to exploring what makes you the perfect fit for this exciting opportunity.

About Pharma Now

Pharma Now is a fast-growing global platform at the intersection of pharma, life sciences, and technology. We are more than just a media brand—we are building a global knowledge ecosystem through news, insights, buyer guides, events, and leadership content that powers the pharmaceutical industry of tomorrow.

We are now looking for a Marketing Manager to lead our marketing engine and amplify Pharma Now’s reach, credibility, and business impact.

Marketing Strategy & Execution

• Design and implement marketing campaigns across digital channels (LinkedIn, YouTube, SEO, SEM, Email, WhatsApp Business).
• Drive brand visibility and positioning of Pharma Now in the pharma ecosystem (India + global).
• Collaborate with the editorial, content, and events teams to align campaigns with business goals.

Lead Generation & Growth

• Build and execute demand-generation campaigns for Pharma Now products (Magazines, Buyer Guides, Events, Mobile App).
• Develop and track inbound lead funnels, ensuring continuous pipeline growth.

Digital Marketing & SEO

• Optimize Pharma Now’s online presence for search engines and engagement.
• Oversee paid campaigns on Google, LinkedIn, and Meta platforms to maximize ROI.

Partnerships & Events

• Support sponsorship campaigns for Pharma Now conferences and industry events.
• Drive marketing communications around Pharma Now’s strategic collaborations.

Analytics & Reporting

• Monitor performance metrics across channels.
• Prepare weekly/monthly reports on campaign performance, lead generation, and engagement growth.
  

• Experience: 2–5 years in B2B marketing, preferably in pharma, healthcare, life sciences, or media.
• Skills: Strong command of digital marketing (SEO, SEM, LinkedIn campaigns, email marketing, CRM).
• Mindset: Strategic thinker + execution driver. Ability to work in a fast-paced, entrepreneurial environment.
• Tools: Proficiency in Google Analytics, LinkedIn Ads, HubSpot/CRM systems, and marketing automation tools.
• Strong storytelling, communication, and analytical skills.
  

• Be part of a pioneering pharma media platform shaping the industry narrative.
• Work on global campaigns, conferences, and digital initiatives.
• Growth-driven environment with opportunities to experiment, innovate, and lead .
• Collaborate with a passionate team that thrives on strategy + execution + impact .

How to Apply:

If you’re excited to drive the growth of a knowledge-driven global pharma brand, apply now via LinkedIn Easy Apply or send your profile to