134 Marketing Campaigns jobs in Kanpur
Lead Motion Graphics Designer - Marketing Campaigns
Posted 15 days ago
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Job Description
Responsibilities:
- Conceptualize and design original motion graphics for marketing campaigns, explainer videos, social media content, and branding initiatives.
- Create storyboards, animatics, and style frames to visualize and refine motion concepts.
- Animate graphics, text, and illustrations using industry-standard software such as Adobe After Effects, Premiere Pro, and Cinema 4D.
- Collaborate closely with art directors, graphic designers, copywriters, and video editors to ensure cohesive and impactful campaign visuals.
- Manage multiple projects simultaneously, from initial brief to final delivery, ensuring deadlines are met.
- Provide creative direction and feedback to junior motion graphics designers.
- Stay updated on the latest trends in motion graphics, animation, and visual effects.
- Optimize motion graphics for various platforms and resolutions.
- Maintain brand consistency across all motion design assets.
- Develop and manage motion graphics templates and asset libraries.
- Ensure high-quality standards are met throughout the production process.
- Present creative concepts and final deliverables to clients and internal stakeholders.
Qualifications:
- Bachelor's degree in Graphic Design, Animation, Fine Arts, or a related field, or equivalent professional experience.
- A minimum of 7 years of experience as a Motion Graphics Designer, with a strong portfolio showcasing expertise in animation and visual effects for marketing.
- Proficiency in Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator) and a strong understanding of 3D software (e.g., Cinema 4D, Blender) is a significant plus.
- Excellent understanding of typography, color theory, composition, and animation principles.
- Experience with character animation, 2D animation, and/or 3D animation.
- Strong storytelling and conceptual thinking skills.
- Ability to work effectively under pressure and manage client expectations.
- Excellent communication, collaboration, and leadership skills.
- Experience in a fast-paced agency or studio environment is preferred.
- A keen eye for detail and a passion for creating visually stunning animations.
Digital Marketing Strategy Manager
Posted 10 days ago
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Job Description
Director of Digital Marketing Strategy
Posted 16 days ago
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Job Description
- Develop and execute a comprehensive digital marketing strategy aligned with business goals.
- Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Set digital marketing KPIs and continuously monitor campaign performance against goals.
- Analyze marketing data and provide actionable insights to optimize campaigns and improve ROI.
- Manage and mentor a remote team of digital marketing professionals.
- Develop and manage the digital marketing budget effectively.
- Identify new digital marketing opportunities and emerging trends.
- Ensure consistent brand messaging and voice across all digital platforms.
- Collaborate with product, sales, and customer service teams to create integrated marketing campaigns.
- Manage relationships with external agencies and vendors as needed.
- Drive innovation in digital marketing approaches and technologies.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 8-10 years of experience in digital marketing, with a proven track record of success.
- Extensive experience in developing and executing multi-channel digital marketing strategies.
- Strong expertise in SEO, SEM, social media, content marketing, and analytics tools.
- Demonstrated ability to lead and manage remote teams.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Outstanding communication, presentation, and interpersonal abilities.
- Experience with marketing automation platforms and CRM systems.
- Proven ability to manage budgets and deliver measurable results.
Head of Digital Marketing & E-commerce Strategy (FMCG)
Posted today
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Job Description
Responsibilities:
- Develop and implement a comprehensive digital marketing and e-commerce strategy aligned with overall business objectives.
- Lead and manage all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Oversee the strategy and performance of our e-commerce platforms, driving sales and optimizing user experience.
- Analyze market trends, competitor activities, and customer insights to identify new opportunities and threats.
- Manage the digital marketing budget, ensuring optimal allocation of resources and maximizing ROI.
- Develop and execute data-driven campaigns to increase brand visibility, lead generation, and customer acquisition.
- Collaborate with product development, sales, and supply chain teams to ensure seamless online product launches and inventory management.
- Build and nurture a high-performing digital marketing team, providing guidance and mentorship.
- Establish key performance indicators (KPIs) and regularly report on the performance of digital marketing and e-commerce initiatives.
- Stay updated on the latest digital marketing tools, technologies, and best practices.
- Drive innovation in digital customer engagement and personalized marketing efforts.
- Manage relationships with external agencies and technology partners.
- Ensure brand consistency and messaging across all digital touchpoints.
- Master's degree in Marketing, Business Administration, or a related field.
- 10+ years of experience in digital marketing and e-commerce, with at least 5 years in a leadership role, preferably within the FMCG industry.
- Proven success in developing and executing impactful digital marketing strategies that have driven significant growth.
- Expertise in various digital marketing platforms and tools (e.g., Google Analytics, Google Ads, social media management tools, CRM systems).
- Strong understanding of e-commerce platforms, online merchandising, and conversion rate optimization (CRO).
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional leadership, team management, and communication skills.
- Strategic thinker with a creative and innovative mindset.
- Experience managing significant marketing budgets.
- Familiarity with emerging digital trends and technologies, including AI in marketing.
- Ability to thrive in a fast-paced, dynamic, and fully remote work environment.
- Demonstrated ability to collaborate effectively across different departments.
Marketing Manager - Brand Strategy
Posted 10 days ago
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Job Description
Key Responsibilities:
- Develop and execute integrated brand strategies that align with overall business goals.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Define and articulate brand positioning, messaging, and visual identity.
- Oversee the creation of marketing campaigns across various channels (digital, traditional, events).
- Manage the brand budget and allocate resources effectively.
- Collaborate with product management to ensure product roadmaps align with brand strategy.
- Work with the creative team to develop compelling marketing collateral and advertising materials.
- Monitor brand performance metrics and consumer feedback, making adjustments as needed.
- Lead cross-functional teams to ensure brand consistency across all consumer touchpoints.
- Develop and manage relationships with external agencies and partners.
- Stay updated on industry trends and emerging marketing technologies.
- Organize and lead brand workshops and training sessions.
- Contribute to the development of new product launches and market entry strategies.
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
- Minimum of 6 years of experience in brand management or marketing strategy, preferably within a fast-paced industry.
- Proven track record of developing and executing successful brand strategies that drive measurable results.
- Strong understanding of consumer insights, market segmentation, and competitive analysis.
- Excellent communication, presentation, and interpersonal skills.
- Experience with digital marketing, social media, and content strategy.
- Ability to manage multiple projects, prioritize effectively, and meet deadlines.
- Proficiency in marketing analytics and reporting tools.
- Strategic thinker with a creative and innovative approach.
- Experience in managing budgets and agency relationships.
- Demonstrated leadership abilities and experience working in a hybrid team environment.
Digital Marketing Specialist
Posted 2 days ago
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Job Description
Key responsibilities include managing social media platforms, creating engaging content, and running targeted advertising campaigns (e.g., Google Ads, Facebook Ads). You will conduct SEO analysis and implement strategies to improve website ranking and organic traffic. Email marketing campaigns, including newsletter creation and automation, will also be part of your remit. You will track and analyze campaign performance using analytics tools (e.g., Google Analytics), providing regular reports on key metrics and insights. Based on data, you will optimize campaigns for better ROI. This role requires strong knowledge of digital marketing tools and platforms, excellent copywriting and communication skills, and a creative mindset. The ability to work independently, manage multiple projects, and adapt to the evolving digital landscape is crucial. This position is based in Kanpur, Uttar Pradesh, IN .
Digital Marketing Strategist
Posted 2 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Manage and optimize SEO/SEM campaigns to improve organic and paid search rankings.
- Create and execute social media marketing strategies to increase engagement and brand awareness.
- Develop and manage content marketing initiatives, including blog posts, articles, and website copy.
- Design and implement effective email marketing campaigns to nurture leads and drive conversions.
- Analyze website traffic and user behavior using tools like Google Analytics.
- Monitor campaign performance, analyze data, and provide actionable insights and recommendations for improvement.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Collaborate with designers, content creators, and other marketing team members to ensure cohesive campaign execution.
- Manage the digital marketing budget and allocate resources effectively.
- Conduct A/B testing to optimize landing pages, ad copy, and email subject lines.
- Identify new opportunities for digital growth and innovation.
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
- Minimum of 4-6 years of experience in digital marketing, with a proven track record of success.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, etc.
- Strong analytical and problem-solving skills, with the ability to interpret complex data.
- Excellent written and verbal communication skills.
- Experience in managing paid advertising campaigns across platforms like Google, Facebook, Instagram, and LinkedIn.
- Ability to work independently and collaboratively in a remote setting.
- Certifications in Google Ads, Google Analytics, or other digital marketing platforms are highly desirable.
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