278 Marketing Campaigns jobs in Kanpur

• Develop and execute data-driven digital marketing strategies to achieve business objectives.
• Manage and optimize paid advertising campaigns across search, social, display, and other channels.
• Oversee SEO initiatives to improve organic search rankings and traffic.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters.
• Analyze campaign performance data, generate reports, and provide actionable insights.
• Manage and allocate digital advertising budgets effectively to maximize ROI.
• Collaborate with content and creative teams to develop compelling campaign assets.
• Monitor industry trends and identify new opportunities for digital growth.
• Track and report on key marketing metrics and KPIs to stakeholders.
• Ensure brand consistency and effective messaging across all digital platforms.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing, with a focus on performance campaigns.
• Proven expertise in SEM (Google Ads), SEO, social media advertising, and email marketing.
• Proficiency with digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot).
• Strong analytical skills with the ability to interpret data and derive insights.
• Experience managing significant advertising budgets and optimizing for ROI.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated ability to develop and execute strategic marketing plans.
• Experience with CRM and marketing automation platforms is a plus.
• Knowledge of web analytics and conversion rate optimization (CRO).

• Develop and implement data-driven performance marketing strategies across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant channels.
• Manage and optimize paid search (SEM) campaigns, including keyword research, ad copywriting, bid management, and landing page optimization.
• Plan, execute, and analyze social media advertising campaigns, focusing on audience segmentation, creative testing, and campaign performance.
• Explore and implement programmatic advertising strategies and other digital media buying tactics.
• Monitor campaign performance daily, tracking key metrics (e.g., CPA, ROAS, CTR, Conversion Rate) and providing regular performance reports.
• Conduct A/B testing on ad creatives, targeting options, and landing pages to continuously improve campaign effectiveness.
• Collaborate with content and creative teams to develop compelling ad copy and visuals that align with brand guidelines and campaign objectives.
• Manage and allocate the digital advertising budget effectively to maximize ROI.
• Stay up-to-date with the latest trends, best practices, and platform updates in digital marketing and performance advertising.
• Identify new opportunities for growth and innovation in performance marketing channels.
• Provide insights and recommendations based on campaign data to optimize overall marketing strategy.

• Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
• 4+ years of hands-on experience in performance marketing, paid media management, and digital advertising.
• Proven success in managing and optimizing large-scale paid search and social media campaigns.
• Proficiency with major advertising platforms (Google Ads, Meta Ads Manager, etc.) and analytics tools (Google Analytics).
• Strong understanding of attribution models, conversion tracking, and campaign measurement.
• Excellent analytical and quantitative skills, with the ability to interpret complex data and translate it into actionable insights.
• Exceptional written and verbal communication skills.
• Demonstrated ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Experience with bid management tools and programmatic platforms is a plus.

• Develop and execute comprehensive e-commerce marketing strategies across multiple digital channels.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) to achieve ROI targets.
• Oversee SEO initiatives to improve organic search rankings and drive qualified traffic.
• Plan and execute email marketing campaigns for customer acquisition, retention, and segmentation.
• Develop and manage affiliate marketing programs to expand reach and drive sales.
• Analyze campaign performance data, website analytics, and sales metrics to identify insights and areas for improvement.
• Conduct A/B testing on landing pages, ad copy, and other marketing assets to optimize conversion rates.
• Collaborate with the creative team to develop engaging marketing content and assets.
• Stay current with emerging trends and best practices in e-commerce and digital marketing.
• Manage the marketing budget effectively and report on campaign performance to stakeholders.
• Work closely with product and sales teams to align marketing efforts with business objectives.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in e-commerce marketing, with a strong focus on performance marketing.
• Proven experience managing successful PPC, SEO, social media advertising, and email marketing campaigns.
• Proficiency in e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Excellent project management and organizational skills.
• Effective communication and interpersonal skills, with the ability to collaborate across teams.
• Experience working in a hybrid work environment.
• Knowledge of content marketing and social media strategy is a plus.

Next Lap is building the digital home for endurance sports - connecting athletes, events, and communities. We’re a fast-moving startup using tech to help recreational athletes track, share, and celebrate their journeys.

About the Role

We’re looking for a Digital Marketing Intern – Operations & Strategy at Next Lap. This is a refreshed and expanded version of our previous Digital Marketing Intern role, now combining marketing operations, campaign management, and AI-powered process automation. You’ll own workflows, plan campaigns, coordinate content and design, and track performance - all hands-on, with real impact on how we engage athletes and sports communities. People who applied to our earlier DM job post need not apply here again.

Responsibilities

• Plan and coordinate content and campaign calendars across social, email, and web.
• Manage timelines, assets, and workflows to keep campaigns on track.
• Support day-to-day channel management for social media, blog, and newsletter.
• Oversee marketing operations - scheduling, process documentation, and workflow optimization.
• Apply basic design understanding to ensure content is visually appealing and effective.
• Track performance metrics, analyze results, and suggest improvements.
• Collaborate with design, product, and community teams to execute campaigns smoothly.
• Explore AI tools to automate workflows and improve efficiency.

Requirements / Skills

• Strong interest in digital marketing, content strategy, and brand building.
• Some experience or currently pursuing a course in digital marketing, social media, or related fields.
• Familiarity with social media platforms (Instagram, , Strava) and basic analytics tools.
• Understanding of design principles - layout, typography, color, and visual hierarchy.
• Organized, detail-oriented, and capable of managing campaigns, assigning tasks, and coordinating across teams .
• Comfortable maintaining folders, documentation, and workflows for marketing projects using Excel, Notion, or similar tools .
• Bonus: Passion for sports, fitness, or endurance communities.

Internship Details

• Duration: 12 weeks
• Location: Remote
• Commitment: 35 hours per week (flexible, student-friendly)
• Stipend: ₹3,000/month
• Start Date: Immediate