54 Marketing Campaigns jobs in Kanpur

We’re Hiring | Category Growth & Marketing Strategy Manager

Location: Mumbai

Experience: 5–8 Years | Full-time

We’re looking for a Category Growth & Marketing Strategy professional to design and drive growth plans for all categories. This role will blend strategic thinking, marketing creativity, and cross-functional collaboration to deliver business impact.

What You’ll Do

Build annual category growth plans, breaking them into quarterly & monthly execution roadmaps.

Understand consumers for each category and generate insights to acquire new users & grow segments.

Develop and execute marketing strategies in collaboration with e-commerce & marketing teams.

Own the user journey—onsite & offsite—working closely with site and creative teams.

Identify category drivers, create consumer-first plans, and champion deep category understanding.

Launch 360° campaigns for key brands, including import & global store brands.

Translate trends, brand priorities, and business intelligence into actionable plans.

What We’re Looking For

A first-principles thinker with a creative problem-solving mindset.

Strong business acumen and ability to turn data into actionable insights.

Proven project management and cross-functional leadership skills.

Excellent communication & influencing skills with senior stakeholders.

Self-starter who spots opportunities for growth & category development.

Relationship builder who thrives in collaborative environments.

Preferred Background

Brand building experience in FMCG or e-commerce.

Exposure to commercial planning or site merchandising.

5–8 years of experience in marketing, category growth, or strategy roles.

What we do

Toolsvilla is India’s fastest growing B2B eCommerce Marketplace. Our proprietary technology platform coupled with strong network effects have allowed us to acquire 2,00,000+ customers and partner with 1500+ sellers across India successfully .

Toolsvilla is backed by top American investors and our mission is to digitise and transform how businesses discover, engage, and transact online.

Role Overview:

We are seeking a dynamic Senior Manager – Marketing & Content Strategy to lead Performance marketing, branding and content strategy across all digital channels.

Key Responsibilities:

• Develop and execute an integrated marketing strategy combining brand, content, and digital channels to achieve business goals.
• Lead content creation for web, app, email, social media, product marketing, and thought leadership.
• Oversee digital marketing efforts, including Seo, Sem, paid ads, retargeting, and marketing automation.
• Optimize organic and paid campaigns based on data-driven insights to maximize reach, engagement, and conversions.
• Manage the brand voice, storytelling, and visual identity across all platforms.
• Collaborate with product, sales, partnerships, and design teams to deliver cohesive campaigns.
• Track, analyze, and report on marketing performance metrics to continuously refine strategies.

Key Skills & Experience:

• 7+ years in marketing, digital marketing, or content strategy, preferably in B2B eCommerce, SaaS, or tech startups.
• Strong expertise in performance marketing, Seo/Sem, social media, and content marketing.
• Proven ability to run integrated multi-channel campaigns that drive growth.
• Excellent leadership, project management, and cross-functional collaboration skills.
• Data-driven mindset with strong analytical skills and ROI-focused execution.

Location: Hybrid/ Delhi/ Durgapur/ Kolkata

How to apply 

CTC- Not a constraint for the right/ experienced candidates

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and qualifications to are based out of Durgapur, West Bengal.

Please include email subject as Sr. Manager- Marketing & Content Strategy

What we do

Toolsvilla is India’s fastest growing B2B eCommerce Marketplace. Our proprietary technology platform coupled with strong network effects have allowed us to acquire 2,00,000+ customers and partner with 1500+ sellers across India successfully.

Toolsvilla is backed by top American investors and our mission is to digitise and transform how businesses discover, engage, and transact online.

Role Overview:

We are seeking a dynamic Senior Manager – Marketing & Content Strategy to lead Performance marketing, branding and content strategy across all digital channels.

Key Responsibilities:

• Develop and execute an integrated marketing strategy combining brand, content, and digital channels to achieve business goals.
• Lead content creation for web, app, email, social media, product marketing, and thought leadership.
• Oversee digital marketing efforts, including Seo, Sem, paid ads, retargeting, and marketing automation.
• Optimize organic and paid campaigns based on data-driven insights to maximize reach, engagement, and conversions.
• Manage the brand voice, storytelling, and visual identity across all platforms.
• Collaborate with product, sales, partnerships, and design teams to deliver cohesive campaigns.
• Track, analyze, and report on marketing performance metrics to continuously refine strategies.

Key Skills & Experience:

• 7+ years in marketing, digital marketing, or content strategy, preferably in B2B eCommerce, SaaS, or tech startups.
• Strong expertise in performance marketing, Seo/Sem, social media, and content marketing.
• Proven ability to run integrated multi-channel campaigns that drive growth.
• Excellent leadership, project management, and cross-functional collaboration skills.
• Data-driven mindset with strong analytical skills and ROI-focused execution.

Location: Hybrid/ Delhi/ Durgapur/ Kolkata

How to apply 

CTC- Not a constraint for the right/ experienced candidates

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and qualifications to are based out of Durgapur, West Bengal.

Please include email subject as Sr. Manager- Marketing & Content Strategy