What Jobs are available for Marketing Campaigns in Mumbai?
Showing 277 Marketing Campaigns jobs in Mumbai
Digital Marketing Strategist - Performance Campaigns
400001 Mumbai, Maharashtra
₹80000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client is searching for a creative and results-driven Digital Marketing Strategist to develop and execute impactful online campaigns in Mumbai, Maharashtra, IN . This role is crucial for enhancing brand visibility, driving lead generation, and achieving business objectives through data-informed digital strategies. The position offers a hybrid work arrangement, providing a balance between in-office collaboration and remote autonomy. You will be responsible for managing all aspects of digital marketing efforts, from conception to execution and analysis.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI and achieve performance targets.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Create engaging and compelling content for various digital platforms, aligning with brand voice and marketing objectives.
- Develop and execute email marketing campaigns, including segmentation, automation, and performance tracking.
- Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.
- Monitor market trends, competitor activities, and emerging digital marketing technologies.
- Collaborate with creative teams, web developers, and sales departments to ensure cohesive campaign execution.
- Manage marketing budgets effectively and track spending against campaign goals.
- Utilize A/B testing and other methods to continuously optimize campaigns and user experiences.
- Stay updated on the latest digital marketing tools, platforms, and analytics.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, with a proven track record of successful campaign management.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing best practices.
- Hands-on experience with digital advertising platforms (Google Ads, Facebook Business Manager) and analytics tools (Google Analytics).
- Strong understanding of marketing automation platforms and CRM systems.
- Excellent analytical and problem-solving skills, with the ability to interpret complex data.
- Creative thinking and strong copywriting abilities.
- Effective communication and collaboration skills, essential for a hybrid work environment.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience in A/B testing and conversion rate optimization (CRO).
- Familiarity with graphic design principles and tools is a plus.
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0
Digital Marketing Specialist, Performance Campaigns
400001 Mumbai, Maharashtra
₹800000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client is looking for a passionate and data-driven Digital Marketing Specialist to join our fully remote marketing team. This role focuses on developing, implementing, and optimizing high-performance digital advertising campaigns across various platforms to drive customer acquisition and engagement. You will be responsible for managing paid search, paid social, display advertising, and other performance marketing channels. The ideal candidate will have a proven ability to analyze campaign data, identify trends, and make informed decisions to maximize ROI. This is a remote-first opportunity, perfect for a self-motivated individual who thrives in a dynamic, results-oriented environment.
Key Responsibilities:
Key Responsibilities:
- Plan, execute, and manage paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
- Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategy.
- Develop compelling ad copy and creatives that resonate with target audiences.
- Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS, etc.) and identifying areas for optimization.
- A/B test ad creatives, landing pages, and targeting strategies to improve campaign efficiency.
- Manage and optimize campaign budgets to ensure maximum impact and ROI.
- Generate regular performance reports and present insights and recommendations to the marketing team.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with content creators and designers to develop engaging campaign assets.
- Contribute to the overall digital marketing strategy and growth initiatives.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2-4 years of hands-on experience in performance marketing and digital advertising.
- Proven experience managing paid search (PPC) and paid social media campaigns.
- Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant platforms.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Excellent written and verbal communication skills.
- Creative mindset with an eye for detail in ad copy and creative development.
- Ability to work independently and manage multiple projects in a remote setting.
- Experience with A/B testing and conversion rate optimization (CRO) is a plus.
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1
Senior Marketing Manager - Digital Campaigns
400001 Mumbai, Maharashtra
₹150000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client, a prominent player in the beauty and wellness industry, is seeking an experienced and results-driven Senior Marketing Manager specializing in digital campaigns. This on-site role is crucial for developing and executing innovative marketing strategies that enhance brand visibility, drive customer acquisition, and foster customer loyalty. You will lead the planning, implementation, and optimization of all digital marketing initiatives across various platforms. The ideal candidate possesses a deep understanding of the digital marketing landscape, a proven track record in campaign management, and strong analytical skills to measure performance and drive ROI. Your strategic vision and hands-on expertise will be instrumental in achieving marketing objectives and expanding market reach.
Key Responsibilities:
Qualifications:
This on-site position is located at our client's vibrant headquarters in Mumbai, Maharashtra, IN . We offer a competitive salary, comprehensive benefits package, and opportunities for career advancement. If you are a strategic digital marketer ready to make a significant impact in the beauty and wellness sector, we encourage you to apply.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies and campaigns across channels such as SEO, SEM, social media, email marketing, and content marketing.
- Manage the day-to-day execution of digital marketing campaigns, including budget allocation, targeting, creative development, and performance monitoring.
- Analyze campaign performance data, identify key trends, and provide actionable insights for optimization and future strategy development.
- Collaborate with internal teams (creative, sales, product development) and external agencies to ensure cohesive and effective marketing efforts.
- Oversee the creation of engaging and relevant marketing content for various digital platforms.
- Manage and grow the company's social media presence and engagement.
- Develop and implement strategies to improve website traffic, lead generation, and conversion rates.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Conduct market research and competitive analysis to identify new opportunities and threats.
- Manage the digital marketing budget effectively, ensuring maximum ROI.
- Track and report on key marketing metrics and KPIs to senior management.
- Contribute to brand building and market positioning efforts through strategic digital initiatives.
- Lead and mentor junior marketing team members.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- Minimum of 7 years of progressive experience in digital marketing, with a strong focus on campaign management and execution.
- Proven track record of developing and successfully implementing digital marketing campaigns that achieve measurable results.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and analytics tools (e.g., Google Analytics, Facebook Ads Manager).
- Strong analytical and problem-solving skills, with the ability to interpret data and translate it into actionable strategies.
- Excellent written and verbal communication skills.
- Experience in the beauty and wellness industry is highly desirable.
- Proficiency in marketing automation platforms and CRM systems.
- Strong project management and organizational skills.
- Ability to work effectively in a fast-paced, collaborative environment.
- Creative thinking and a passion for digital marketing innovation.
This on-site position is located at our client's vibrant headquarters in Mumbai, Maharashtra, IN . We offer a competitive salary, comprehensive benefits package, and opportunities for career advancement. If you are a strategic digital marketer ready to make a significant impact in the beauty and wellness sector, we encourage you to apply.
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2
Senior Digital Marketing Strategist - Performance Campaigns
400001 Mumbai, Maharashtra
₹65000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a results-driven Senior Digital Marketing Strategist to lead the development and execution of high-impact online marketing campaigns. In this demanding role, you will be responsible for driving customer acquisition, engagement, and revenue growth through sophisticated digital strategies. You will work closely with cross-functional teams, including content creators, web developers, and sales, to achieve ambitious marketing objectives.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and display advertising.
- Manage and optimize paid search (PPC) campaigns on platforms like Google Ads and Bing Ads, ensuring maximum ROI.
- Oversee social media marketing efforts, including content creation, community management, and paid social advertising.
- Design and execute email marketing campaigns, including segmentation, automation, and A/B testing.
- Analyze website traffic and user behavior using tools like Google Analytics to identify trends and opportunities for improvement.
- Conduct keyword research and implement SEO best practices to enhance organic search rankings.
- Develop and manage marketing budgets, allocating resources effectively to achieve campaign goals.
- Track, measure, and report on the performance of all digital marketing campaigns, providing insights and recommendations for optimization.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with the creative team to develop engaging marketing collateral and ad creatives.
- Mentor junior marketing team members and foster a data-driven marketing culture.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record of success in performance marketing.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, and Mailchimp.
- Strong analytical skills and the ability to interpret data to drive strategic decisions.
- Excellent written and verbal communication skills.
- Experience with marketing automation platforms is a plus.
- Ability to manage multiple projects and deadlines effectively in a fast-paced environment.
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3
Senior Digital Marketing Manager, Performance Campaigns
400001 Mumbai, Maharashtra
₹1600000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client, a leading e-commerce platform, is looking for an accomplished Senior Digital Marketing Manager to lead their performance marketing initiatives. This is a fully remote role, empowering you to work from anywhere within India. You will be responsible for developing, executing, and optimizing data-driven digital marketing campaigns across various channels to drive customer acquisition, engagement, and revenue growth. This role requires a strategic thinker with a deep understanding of paid social, search engine marketing (SEM), programmatic advertising, and analytics.
Key Responsibilities:
Qualifications:
This is a pivotal role for a high-impact marketer looking to drive significant growth in a remote setting.
Key Responsibilities:
- Develop and implement comprehensive performance marketing strategies aligned with business objectives.
- Manage and optimize paid search (Google Ads, Bing Ads) campaigns to achieve target KPIs like CPA, ROAS, and conversion volume.
- Oversee and execute paid social media advertising campaigns (Facebook, Instagram, LinkedIn, etc.), focusing on audience segmentation, creative testing, and budget allocation.
- Manage programmatic advertising campaigns, including DSP management, audience targeting, and performance analysis.
- Conduct thorough A/B testing on ad creatives, landing pages, targeting parameters, and bidding strategies to continuously improve campaign performance.
- Analyze campaign data using tools like Google Analytics, Adobe Analytics, and proprietary dashboards to extract insights and actionable recommendations.
- Collaborate with the content and creative teams to develop compelling ad copy, visuals, and landing page experiences.
- Monitor market trends, competitor activities, and industry best practices to identify new opportunities and stay ahead of the curve.
- Manage and allocate significant advertising budgets effectively to maximize ROI.
- Develop and present detailed performance reports to senior management, outlining campaign results, insights, and strategic recommendations.
- Work closely with the SEO, CRM, and email marketing teams to ensure an integrated digital marketing approach.
- Stay up-to-date with the latest platform updates, ad technologies, and measurement techniques.
- Mentor and guide junior members of the marketing team.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
- 6+ years of hands-on experience in digital marketing, with a strong focus on performance marketing and paid media.
- Demonstrated expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic platforms.
- Proficiency in web analytics tools such as Google Analytics or Adobe Analytics.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO).
- Exceptional written and verbal communication skills.
- Experience managing large advertising budgets and delivering against aggressive targets.
- Ability to work autonomously and manage multiple projects in a remote environment.
- Familiarity with marketing automation platforms and CRM systems is a plus.
This is a pivotal role for a high-impact marketer looking to drive significant growth in a remote setting.
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4
Remote Digital Marketing Specialist - Performance Campaigns
400001 Mumbai, Maharashtra
₹75000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a results-driven and innovative Remote Digital Marketing Specialist to lead performance marketing efforts. This is a fully remote position, offering flexibility and the opportunity to work from anywhere within the specified region. The ideal candidate will have a deep understanding of paid search, paid social, and other performance-driven digital channels. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing campaigns aimed at driving measurable results, such as lead generation and customer acquisition. Your responsibilities will include keyword research, ad copywriting, audience segmentation, budget management, A/B testing, and performance analysis. You will work closely with the marketing team to align campaign strategies with overall business objectives and to continuously improve campaign ROI. A strong analytical mindset, proficiency with digital advertising platforms (e.g., Google Ads, Meta Ads), and familiarity with analytics tools (e.g., Google Analytics) are essential. Experience with marketing automation tools and CRM systems is a plus. We are looking for a proactive individual with excellent communication skills, who can thrive in an independent remote work environment. A Bachelor's degree in Marketing, Communications, or a related field, along with at least 3 years of hands-on experience in digital marketing, specifically in performance campaigns, is required. If you are passionate about leveraging data to drive marketing success and are seeking a remote-first opportunity, we encourage you to apply.
Key Responsibilities:
Key Responsibilities:
- Develop and execute paid digital marketing campaigns across various platforms (Google Ads, Social Media Ads, etc.).
- Conduct keyword research and competitive analysis to identify optimization opportunities.
- Create compelling ad copy and visual assets tailored to specific audience segments.
- Manage campaign budgets effectively to maximize ROI and achieve performance goals.
- Monitor campaign performance, analyze data, and generate regular reports with actionable insights.
- Conduct A/B testing on ad creatives, landing pages, and targeting strategies.
- Collaborate with the marketing team to align digital strategies with broader marketing objectives.
- Stay up-to-date with the latest trends and best practices in digital advertising and performance marketing.
- Manage and optimize bidding strategies to achieve target CPA and ROAS.
- Identify new channels and opportunities for growth.
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5
Senior Digital Marketing Strategist - Performance Campaigns
400001 Mumbai, Maharashtra
₹1100000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing organization, is seeking an experienced Senior Digital Marketing Strategist to join their innovative marketing team in Mumbai, Maharashtra, IN . This role will be pivotal in developing and executing comprehensive digital marketing strategies focused on driving measurable results and optimizing online presence. You will be responsible for planning, managing, and analyzing performance-based marketing campaigns across various digital channels, including SEM, social media advertising, display advertising, and email marketing. The ideal candidate will possess a deep understanding of digital marketing analytics, conversion rate optimization (CRO), and customer acquisition strategies. You will work closely with content creators, web developers, and sales teams to ensure cohesive campaign execution and maximum ROI. Key responsibilities include conducting market research, identifying target audiences, developing campaign objectives, allocating budgets, and continuously monitoring and optimizing campaign performance based on data insights. A proven track record of successfully managing and scaling digital marketing campaigns with a strong focus on KPIs such as CPA, ROAS, and LTV is essential. This is an exceptional opportunity to shape the digital marketing efforts of a growing brand, working in a collaborative and fast-paced environment. We are looking for a data-driven strategist with excellent analytical and problem-solving skills, who is passionate about leveraging digital channels to achieve business growth. You will have the opportunity to experiment with new strategies, tools, and platforms to drive innovative marketing solutions and contribute significantly to the company's success.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement integrated digital marketing strategies to achieve business objectives.
- Plan, execute, and manage performance marketing campaigns across various channels (SEM, social media ads, display, email).
- Conduct keyword research, audience segmentation, and competitive analysis.
- Manage campaign budgets and optimize ad spend for maximum ROI.
- Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics).
- Implement A/B testing and conversion rate optimization (CRO) strategies.
- Collaborate with content and creative teams to develop compelling ad copy and creatives.
- Stay up-to-date with the latest trends and best practices in digital marketing and advertising technology.
- Identify new opportunities for growth and audience engagement.
- Provide strategic recommendations for improving digital marketing effectiveness.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and campaign management.
- Proven experience managing successful SEM, social media advertising, and display advertising campaigns.
- In-depth knowledge of digital marketing analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
- Solid understanding of SEO, content marketing, and email marketing principles.
- Experience with A/B testing and CRO techniques.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong communication and interpersonal abilities.
- Ability to work independently and collaboratively in a team environment.
- Certifications in Google Ads or other relevant platforms are a plus.
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6
Senior Digital Marketing Strategist - Performance Campaigns
400001 Mumbai, Maharashtra
₹85000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and results-driven Senior Digital Marketing Strategist specializing in performance campaigns to join their innovative creative team in Mumbai, Maharashtra, IN . This role requires a deep understanding of the digital marketing landscape, with a proven track record in developing and executing successful paid media strategies across various platforms. You will be responsible for optimizing campaigns to maximize ROI, drive lead generation, and enhance brand visibility. The ideal candidate will possess strong analytical skills, a data-driven mindset, and expertise in SEO, SEM, social media advertising, and conversion rate optimization. Collaboration with content creators, designers, and sales teams will be essential to ensure integrated and effective marketing efforts.
Key Responsibilities:
Qualifications:
This is a fantastic opportunity for a talented digital marketer to lead impactful campaigns and drive significant growth for our client. Our client offers a dynamic work environment and ample opportunities for professional development.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies focused on performance metrics (e.g., CPA, ROAS, LTV).
- Manage and optimize paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, LinkedIn), and other relevant channels.
- Conduct keyword research, audience segmentation, and A/B testing to improve campaign effectiveness.
- Analyze campaign performance data, generate insights, and provide actionable recommendations for optimization.
- Monitor industry trends and emerging technologies to identify new growth opportunities.
- Collaborate with the creative team to develop compelling ad copy, landing pages, and creative assets.
- Manage digital marketing budgets effectively, ensuring optimal allocation of resources.
- Track, measure, and report on the performance of all digital marketing campaigns against key objectives.
- Stay current with SEO best practices and implement strategies to improve organic search rankings.
- Contribute to the overall marketing strategy and provide insights on market trends and competitor activities.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5-7 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven expertise in managing large-scale paid search and social media advertising campaigns.
- Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and SEM/SEO tools.
- Strong understanding of conversion rate optimization (CRO) principles and A/B testing methodologies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong project management and organizational abilities.
- Effective communication and presentation skills, with the ability to articulate complex concepts.
- Experience with marketing automation platforms is a plus.
This is a fantastic opportunity for a talented digital marketer to lead impactful campaigns and drive significant growth for our client. Our client offers a dynamic work environment and ample opportunities for professional development.
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7
Senior E-commerce Marketing Manager - Performance Campaigns
400001 Mumbai, Maharashtra
₹900000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking an accomplished Senior E-commerce Marketing Manager to spearhead their digital marketing efforts. This is a fully remote position, allowing you to contribute your expertise from anywhere. You will be responsible for developing and executing comprehensive performance marketing strategies to drive traffic, conversions, and revenue for our e-commerce platforms. This role requires a deep understanding of paid search, social media advertising, affiliate marketing, and analytics, with a proven ability to manage significant budgets and optimize campaigns for maximum ROI. You will collaborate with cross-functional teams, including creative, merchandising, and web development, to ensure a cohesive and impactful customer journey.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop, implement, and manage data-driven performance marketing strategies across various channels, including Google Ads, Facebook Ads, Instagram Ads, and other social media platforms.
- Manage and optimize paid advertising budgets, ensuring efficient allocation of resources to achieve target KPIs (ROAS, CPA, CVR).
- Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance.
- Analyze campaign data, generate insights, and provide regular performance reports to senior management.
- Collaborate with the content and creative teams to develop compelling ad copy and visuals.
- Oversee affiliate marketing programs and explore new partnership opportunities.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing and e-commerce.
- Identify and implement strategies for customer acquisition, retention, and lifetime value maximization.
- Work closely with the e-commerce and product teams to align marketing efforts with business objectives.
- Manage external agencies and vendors as needed.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in e-commerce marketing, with a strong focus on performance marketing.
- Proven track record of successfully managing paid advertising campaigns with significant budgets.
- Expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent understanding of SEO, SEM, social media marketing, and email marketing.
- Experience with A/B testing and conversion rate optimization (CRO).
- Outstanding communication, presentation, and project management skills.
- Ability to thrive in a fast-paced, remote work environment and manage multiple projects simultaneously.
- Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.
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8
Director of Digital Marketing Strategy
400050 Mumbai, Maharashtra
₹1600000 Annually
WhatJobs Direct
Posted today
Job Viewed
Job Description
Our client is seeking a highly strategic and results-oriented Director of Digital Marketing to lead their marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere while making a significant impact on brand growth and customer engagement. The ideal candidate will have a comprehensive understanding of all facets of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will be responsible for developing and executing innovative digital marketing strategies that drive qualified leads, increase brand awareness, and enhance customer acquisition and retention. Key responsibilities include setting marketing objectives, developing campaign plans, managing marketing budgets, analyzing campaign performance, and identifying opportunities for optimization. You will lead and mentor a team of digital marketing professionals, fostering a culture of creativity and data-driven decision-making. A minimum of 8-10 years of progressive experience in digital marketing, with at least 3-5 years in a leadership role, is required. Proven success in developing and executing successful multi-channel digital marketing campaigns is essential. Experience with marketing automation platforms, CRM systems, and advanced analytics tools is a must. This role demands exceptional leadership, strategic thinking, and communication skills, with the ability to articulate complex strategies to stakeholders at all levels. As a remote employee, you will be expected to be highly organized, self-disciplined, and adept at collaborating virtually. We are looking for a visionary leader who can stay ahead of digital marketing trends and drive measurable business outcomes. If you are passionate about digital transformation and eager to lead a dynamic team in a remote-first environment, we encourage you to apply.
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9