Digital Marketing Strategist - Performance Campaigns

400001 Mumbai, Maharashtra ₹1000000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client is searching for a creative and data-driven Digital Marketing Strategist to lead performance marketing initiatives for a variety of clients. This fully remote position is perfect for a seasoned digital marketer who thrives in a collaborative, virtual environment and possesses a deep understanding of driving measurable results through online channels. You will be responsible for developing, executing, and optimizing comprehensive digital marketing strategies across paid search, social media advertising, display advertising, and affiliate marketing. Your core focus will be on maximizing ROI, increasing customer acquisition, and driving lead generation. This role requires a hands-on approach to campaign management, including keyword research, ad copywriting, audience segmentation, budget allocation, and A/B testing. You will leverage analytics platforms (e.g., Google Analytics, Adobe Analytics) to monitor campaign performance, derive insights, and make data-informed adjustments. Building and maintaining strong relationships with clients, understanding their business objectives, and translating them into effective digital strategies will be paramount. This is a remote-first role, emphasizing clear communication and proactive engagement with team members and stakeholders across different time zones. We are looking for a candidate with a passion for digital innovation, a proven track record of success in performance marketing, and the ability to stay ahead of the curve in the ever-evolving digital landscape. The ideal candidate is highly organized, results-oriented, and possesses exceptional analytical and strategic thinking skills.

Key Responsibilities:
  • Develop and execute data-driven digital marketing strategies across multiple platforms.
  • Manage and optimize paid search (PPC) campaigns, including Google Ads and Bing Ads.
  • Create and manage social media advertising campaigns (Facebook, Instagram, LinkedIn, etc.).
  • Oversee display advertising and programmatic buying efforts.
  • Analyze campaign performance data, identify trends, and provide actionable recommendations.
  • Conduct keyword research, audience targeting, and conversion rate optimization (CRO).
  • Manage advertising budgets effectively to maximize ROI.
  • Collaborate with content creators and web developers to ensure campaign assets are aligned.
  • Prepare regular performance reports for clients and internal stakeholders.
  • Stay up-to-date with the latest digital marketing trends and technologies.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in digital marketing, with a focus on performance marketing and paid media.
  • Proven success in managing and optimizing PPC, social media advertising, and display campaigns.
  • Expertise with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant platforms.
  • Strong understanding of SEO, content marketing, and email marketing principles.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Ability to manage multiple projects simultaneously in a remote environment.
  • Exceptional communication and presentation skills.
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Digital Marketing Manager - Performance Campaigns

400054 Mumbai, Maharashtra ₹1100000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
WhatJobs is searching for a results-driven Digital Marketing Manager with expertise in performance campaigns to join our client's dynamic marketing team. This is a fully remote position, offering the opportunity to strategize and execute impactful digital marketing initiatives from anywhere. The Digital Marketing Manager will be responsible for planning, implementing, and optimizing paid advertising campaigns across various digital channels, including search engines, social media, and display networks. Your primary goal will be to drive qualified leads, conversions, and revenue growth while maximizing return on ad spend (ROAS).

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies focused on performance metrics (CPA, ROAS, CPL).
  • Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
  • Conduct keyword research, audience segmentation, and bid management to improve campaign performance.
  • Create compelling ad copy, visual assets, and landing pages that resonate with target audiences.
  • Monitor campaign performance, analyze data, and generate regular reports with actionable insights.
  • Implement A/B testing and other optimization techniques to improve conversion rates and campaign efficiency.
  • Stay up-to-date with the latest trends and best practices in digital marketing and performance advertising.
  • Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
  • Manage marketing budgets effectively to achieve campaign objectives and ROI targets.
  • Identify and test new growth opportunities and emerging digital marketing channels.
  • Utilize marketing analytics tools (e.g., Google Analytics, Adobe Analytics) to track website traffic and user behavior.
  • Contribute to the overall marketing strategy and provide insights on campaign performance.
This role is fully remote, requiring a proactive self-starter with excellent communication and collaboration skills to work effectively with a distributed team. The ideal candidate will have a proven track record of successfully managing and scaling paid advertising campaigns, demonstrating a strong understanding of analytics and data-driven decision-making. A Bachelor's degree in Marketing, Business, or a related field is preferred, along with significant experience in digital marketing. We are looking for a strategic thinker with a hands-on approach to campaign management and a passion for achieving measurable results.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
  • Proven experience managing successful paid campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
  • Demonstrable success in achieving KPIs such as ROAS, CPA, and conversion rates.
  • Proficiency with digital marketing tools, analytics platforms (Google Analytics), and ad management software.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills for crafting ad copy and reporting.
  • Ability to work independently, manage time effectively, and meet deadlines in a remote environment.
  • Creative thinking and a keen eye for detail in campaign execution and creative development.
  • Understanding of SEO, content marketing, and other digital marketing disciplines is a plus.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Strategist - Performance Campaigns

400001 Mumbai, Maharashtra ₹65000 month WhatJobs

Posted 6 days ago

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Job Description

full-time
We are seeking a creative and data-driven Digital Marketing Strategist to drive our client's online presence and campaign performance. This role focuses on developing and executing comprehensive digital marketing strategies across various channels to achieve specific business objectives, such as lead generation and customer acquisition. You will be responsible for managing paid advertising campaigns (PPC, social media ads), SEO initiatives, content marketing, email marketing, and social media engagement. The ideal candidate will have a strong analytical mindset, with the ability to interpret campaign data, identify trends, and optimize strategies for maximum ROI. Experience with marketing automation platforms and analytics tools (e.g., Google Analytics, SEMrush) is essential. You will collaborate closely with design, content, and sales teams to ensure cohesive brand messaging and effective campaign execution. This hybrid role offers the flexibility to work both remotely and from our Mumbai office, allowing for focused individual work and collaborative team sessions. You will stay abreast of the latest digital marketing trends and technologies, continuously exploring new opportunities to enhance our online marketing efforts. A key aspect of this role is developing comprehensive reports on campaign performance and providing actionable insights to stakeholders. We are looking for a strategic thinker with exceptional creativity, strong project management skills, and the ability to manage multiple campaigns simultaneously. A passion for digital marketing and a proven ability to deliver measurable results are paramount. This is an excellent opportunity to make a significant impact on our client's growth and expand your expertise in the dynamic digital marketing landscape.

Key Responsibilities:
  • Develop and execute digital marketing strategies.
  • Manage PPC, SEO, social media advertising, and email marketing campaigns.
  • Analyze campaign performance data and provide optimization recommendations.
  • Collaborate with creative and content teams.
  • Manage marketing automation and analytics platforms.
  • Track and report on key marketing metrics and KPIs.
  • Stay current with digital marketing trends and best practices.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 4 years of experience in digital marketing, with a focus on performance campaigns.
  • Proven experience with PPC, SEO, and social media advertising.
  • Proficiency in Google Analytics, Google Ads, and other marketing tools.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Experience in a hybrid work environment is beneficial.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Executive-ppc Campaigns

Mumbai, Maharashtra Newleap Nestor LLP

Posted today

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Job Description

Industry: Real Estate channel sales platform (Website)

Key skills: Campaign management (optimization, planning, and execution), Data Analytics, Marketing Strategy

**Job Description**:

- Analyzing previous paid campaigns of top brands/revenue clients using tools like Google Analytics, Keyword planner and other data management systems (internal and external)
- Closely working with Sales team on ideation of pitching and development of proposals for acquiring new brands and renewal/upgradation of existing top brands
- Deep diving into existing product/site performance data and developing reports that will assist Sales team and product management team with relevant insights.

Required Skills:
Monitoring and strategizing /planning to meet delivery gaps from paid campaigns

*
- Identify traffic behavior for a particular client brand through regular surveys.
- It is expected that the associate will work closely with sales, marketing, design, product, technology, and SEO departments.

Desired Skills:

- 2-4 years of experience in campaign management and customer success role.
- Proficient in E-mail marketing, online communication and knowledge of social media.
- Basic understanding about functioning and usage of Google Analytics and other data management tools.
- Should regularly monitor and report key metrics around campaign delivery for key customers.
- Strong analytical bent of mind; excellent with data/numbers.
- Excellent communication skills (written and oral).
- Strong sense of ownership and ability to liaison across function

**Salary**: ₹400,000.00 - ₹800,000.00 per year

Schedule:

- Flexible shift

**Speak with the employer**

+91-XXX
This advertiser has chosen not to accept applicants from your region.

Remote Marketing Manager - Digital Campaigns

400001 Mumbai, Maharashtra ₹75000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
This is a fully remote opportunity for a talented Marketing Manager to spearhead digital campaigns from anywhere in India. Our client is looking for a strategic and results-oriented professional to drive brand awareness, customer acquisition, and lead generation through innovative digital marketing strategies. The Marketing Manager will be responsible for planning, executing, and optimizing multi-channel digital marketing campaigns, including SEO, SEM, social media marketing, content marketing, email marketing, and display advertising. You will conduct market research and competitor analysis to identify new opportunities and refine campaign approaches. Key responsibilities include developing engaging content, managing marketing budgets, and tracking campaign performance using analytics tools. The successful candidate will also manage relationships with external agencies and vendors. A deep understanding of digital marketing analytics, A/B testing, and conversion rate optimization is essential. You will collaborate closely with cross-functional teams, including sales and product development, to ensure marketing efforts are aligned with business objectives. Strong project management skills, creativity, and excellent communication abilities are vital for success in this remote-first role. We are looking for someone who can independently manage projects, deliver high-quality results, and adapt to the ever-evolving digital landscape. This role offers the flexibility to work from home while contributing to the success of a forward-thinking company. Your strategic vision and execution capabilities will directly impact the company's growth and market presence. If you are passionate about digital marketing and thrive in a remote work environment, this is the perfect opportunity for you.
This advertiser has chosen not to accept applicants from your region.

Senior Marketing Manager - Digital Strategy & Campaigns

400601 Thane, Maharashtra ₹950000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a fast-growing e-commerce platform, is seeking a results-driven Senior Marketing Manager with expertise in Digital Strategy & Campaigns to join their dynamic team, operating fully remotely. This pivotal role will be responsible for developing and executing comprehensive digital marketing strategies to drive customer acquisition, engagement, and retention.

As the Senior Marketing Manager, you will conceptualize and manage integrated digital marketing campaigns across various channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing. You will be responsible for setting campaign objectives, defining target audiences, managing budgets, and analyzing performance metrics to optimize ROI. The ideal candidate will possess a deep understanding of the digital marketing landscape, proven success in managing multi-channel campaigns, and strong analytical skills to translate data into actionable insights. You will collaborate with content creators, designers, and performance marketing specialists to ensure cohesive brand messaging and effective campaign execution.

Key responsibilities include:
  • Developing and executing cutting-edge digital marketing strategies to achieve business objectives.
  • Managing and optimizing paid advertising campaigns (SEM, social media ads) to maximize reach and conversion rates.
  • Implementing SEO strategies to improve organic search rankings and drive website traffic.
  • Developing and executing email marketing campaigns for customer acquisition and retention.
  • Overseeing social media marketing efforts, including content creation, community engagement, and paid social advertising.
  • Creating and managing content marketing initiatives, including blog posts, articles, and other collateral.
  • Analyzing campaign performance using web analytics tools (e.g., Google Analytics) and providing regular reports with insights and recommendations.
  • Managing marketing budgets effectively to ensure optimal resource allocation and ROI.
  • Collaborating with cross-functional teams, including sales, product development, and design, to ensure aligned marketing efforts.
  • Staying up-to-date with the latest digital marketing trends, tools, and best practices.
  • Testing and iterating on marketing strategies to continuously improve performance.

The ideal candidate will possess a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, with a minimum of 5-7 years of experience in digital marketing, campaign management, and strategy development. Proven experience in managing successful digital marketing campaigns across various channels is essential. Strong analytical skills, proficiency in marketing automation tools, CRM systems, and analytics platforms are required. Excellent communication, project management, and leadership skills are paramount for this remote role. This is an exciting opportunity to lead digital marketing initiatives for a thriving e-commerce business.
This advertiser has chosen not to accept applicants from your region.

Contract/ Secondment - Advertising and Brand Management

Mumbai, Maharashtra Bajaj Electricals Ltd

Posted 14 days ago

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Job Description

  • Plan project milestones by tracking progress, supporting key activities, and ensuring timely execution as per the plan.
  • Manage interactions with external agencies on a Day-to-day basis for relevant information to enable development of marketing collaterals
  • Support crafting and own execution of the annual calendar for the portfolio – pivot during the year, when necessary. Oversee and coordinate with internal teams (BTL, CM, Product) and external vendors to ensure seamless information flow and execution.
  • Support Communication development and execution across mediums, monitored across pre-defined KPI’s. Monitor KPI's on a regular basis
  • Ensure adherence predefined budgets for relevant portfolio


Skills :

  • Brand Strategy & Positioning
  • Integrated Marketing & GTM Execution
  • Media & Performance Marketing
  • Budgeting & ROI Management
  • Vendor & Agency Management
  • Brand Governance & Compliance
This advertiser has chosen not to accept applicants from your region.
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Contract/ Secondment - Advertising and Brand Management

Mumbai, Maharashtra Bajaj Electricals Ltd

Posted today

Job Viewed

Tap Again To Close

Job Description

  • Plan project milestones by tracking progress, supporting key activities, and ensuring timely execution as per the plan.
  • Manage interactions with external agencies on a Day-to-day basis for relevant information to enable development of marketing collaterals
  • Support crafting and own execution of the annual calendar for the portfolio – pivot during the year, when necessary. Oversee and coordinate with internal teams (BTL, CM, Product) and external vendors to ensure seamless information flow and execution.
  • Support Communication development and execution across mediums, monitored across pre-defined KPI’s. Monitor KPI's on a regular basis
  • Ensure adherence predefined budgets for relevant portfolio

Skills :

  • Brand Strategy & Positioning
  • Integrated Marketing & GTM Execution
  • Media & Performance Marketing
  • Budgeting & ROI Management
  • Vendor & Agency Management
  • Brand Governance & Compliance
This advertiser has chosen not to accept applicants from your region.

Contract/ Secondment - Advertising and Brand Management

Mumbai, Maharashtra Bajaj Electricals Ltd

Posted 11 days ago

Job Viewed

Tap Again To Close

Job Description

  • Plan project milestones by tracking progress, supporting key activities, and ensuring timely execution as per the plan.
  • Manage interactions with external agencies on a Day-to-day basis for relevant information to enable development of marketing collaterals
  • Support crafting and own execution of the annual calendar for the portfolio – pivot during the year, when necessary. Oversee and coordinate with internal teams (BTL, CM, Product) and external vendors to ensure seamless information flow and execution.
  • Support Communication development and execution across mediums, monitored across pre-defined KPI’s. Monitor KPI's on a regular basis
  • Ensure adherence predefined budgets for relevant portfolio


Skills :

  • Brand Strategy & Positioning
  • Integrated Marketing & GTM Execution
  • Media & Performance Marketing
  • Budgeting & ROI Management
  • Vendor & Agency Management
  • Brand Governance & Compliance
This advertiser has chosen not to accept applicants from your region.
 

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