1003 Marketing Director jobs in Hyderabad

Company Description:

Netenrich boosts the effectiveness of organizations' security and digital operations so they can avoid disruption and manage risk. Resolution Intelligence CloudTM is our native-cloud data analytics platform for enterprises and services providers that need highly scalable, multitenant security operations and/or digital operations management. Resolution Intelligence Cloud transforms security and operations data into intelligence that organizations can act on before critical issues occur. More than 3,000 customers and managed service providers rely on Netenrich to deliver secure operations at scale.

Role:
 Director / Senior Manager, Digital Marketing

Experience Required:
 8+ years of relevant experience

Location:
 Hyderabad

The Opportunity

We are seeking a visionary digital marketing leader to own and accelerate our global inbound marketing function, with a primary focus on the North America and APAC regions. You will be responsible for developing and executing a sophisticated, multi-channel inbound strategy to drive high-quality leads, build a robust sales pipeline, and achieve revenue goals. You will lead a talented team and oversee the entire inbound funnel, from awareness and acquisition to conversion and handoff. This is a key leadership role for a data-driven strategist who can orchestrate digital events, leverage a modern MarTech stack, and collaborate effectively with sales and marketing counterparts.

Key Responsibilities :

●
Inbound Strategy & Leadership
: Develop and execute the comprehensive inbound marketing

strategy to meet and exceed lead generation and pipeline targets for North America and APAC.

●
Channel Performance:
Oversee the performance of all inbound digital channels. You will

collaborate with the SEO/SEM specialist on search strategy while owning the broader channel

mix, performance marketing (paid social, display), and conversion rate optimization (CRO).

●
Digital Events:
Own the strategy and planning for our digital event program, including webinars

and podcasts, to build our brand, engage prospects, and generate qualified leads.

●
Technology &Analytics
: Lead the strategic use of our core marketing technology stack,

including our marketing automation platform (HubSpot), to refine targeting, personalize

campaigns, and deliver insightful performance reporting.

●
Team Collaboration:
Foster a strong, collaborative environment. You will be a key partner to

leaders across the demand generation, BDR, sales, and product teams to ensure a seamless

MQL-to-Opportunity handoff process and cohesive go-to-market execution.

●
Funnel Optimization:
Continuously analyze the inbound marketing funnel to identify areas for

improvement, implementing A/B tests and other experiments to optimize performance and ROI.

Your Qualifications

● Bachelor's degree in Marketing, Business, or a related field.

● 8+ years in B2B digital marketing, with a proven track record of scaling inbound marketing

programs for a global SaaS or cybersecurity company.

● Deep expertise in developing multi-channel inbound strategies with a focus on North American

and APAC markets.

● Strategic and hands-on experience with marketing automation platforms (HubSpot is highly

preferred).

● Demonstrated success in planning and managing digital events like webinars and podcasts.

● Exceptional leadership and communication skills, with extensive experience collaborating with

sales, BDR, demand generation, and product teams.

● Strong analytical skills with a data-driven mindset and the ability to translate insights into

actionable strategy.

• Develop and implement integrated marketing strategies across all channels.
• Oversee brand management, positioning, and messaging.
• Lead digital marketing initiatives, including SEO, SEM, social media, and content marketing.
• Manage marketing budgets and allocate resources effectively.
• Analyze marketing campaign performance and provide actionable insights.
• Lead and mentor a remote marketing team.
• Conduct market research and identify new growth opportunities.
• Collaborate with sales, product development, and other departments.
• Manage relationships with external agencies and vendors.
• Drive customer acquisition, engagement, and retention strategies.

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in marketing, with a significant focus on the FMCG sector.
• Proven experience in developing and executing successful marketing campaigns.
• Strong expertise in digital marketing, brand management, and market analysis.
• Demonstrated leadership experience and ability to manage remote teams.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in marketing automation tools and analytics platforms.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work independently and thrive in a remote, fast-paced environment.
• Creative thinker with a passion for innovation in marketing.

Role Overview

As a Marketing Strategy Team Lead/Manager (Pharma Regulatory Services), you will head the marketing strategy initiatives that enhance Freyrs brand positioning, thought leadership, and demand generation within the pharmaceutical regulatory sectors and contribute to the divisions revenue goals. You will lead digital campaigns, optimize online presence, and develop high-impact content strategies.

Primary Responsibilities

Digital Strategy & Campaigns

• Develop and execute targeted digital marketing campaigns to enhance brand awareness, lead generation, and customer engagement.
• Optimize SEO, SEM, and paid media strategies to maximize visibility and return on investment (ROI).
• Manage multi-channel campaigns across websites, social media, email marketing, and digital advertising.
• Align digital campaigns with business objectives and ensure a consistent messaging strategy.
• Implement Account-Based Marketing (ABM) with a multi-channel approach.
• Monitor and analyze campaign performance, providing data-driven insights for continuous improvement.

Content & Thought Leadership

• Collaborate with internal teams to develop engaging content, including blogs, whitepapers, videos, infographics, and industry insights.
• Oversee the validation of all digital marketing content to ensure brand consistency and market relevance.
• Stay updated on competitive intelligence to drive industry-best outcomes.
• Represent Freyr in webinars, workshops, and industry events to strengthen brand authority.
• Take ownership of specific Centers of Excellence (CoEs) and drive their marketing roadmap.

Analytics & Performance Optimization

• Utilize tools such as Google Analytics, SEMrush, HubSpot, and CRM platforms to track website health and campaign effectiveness.
• Conduct A/B testing and conversion rate optimization to refine marketing strategies.
• Stay updated on industry trends and digital marketing innovations to implement best practices.

Collaboration & Team Leadership

• Work closely with cross-functional teams, including content, sales, and design, to align marketing efforts with business goals.
• Provide mentorship and guidance to junior team members, ensuring high-quality execution of marketing plans.
• Coordinate with external vendors and agencies to execute digital strategies effectively.

Required Skills & Experience

• 6-8 years of experience in B2B digital marketing, preferably in the pharmaceutical, healthcare, or regulatory sectors.
• Strong SEO, SEM, paid media, and digital campaign management expertise.
• Hands-on experience with marketing automation tools, Google Analytics, and CRM platforms is desirable.
• Excellent content marketing and communication skills, with the ability to create engaging thought leadership content.
• Strong analytical mindset with the ability to interpret data and optimize performance metrics.
• Ability to manage multiple projects in a fast-paced, dynamic environment.

Preferred Qualifications

• MBA in Marketing from a renowned institute
• Certifications in Google Ads, HubSpot, SEO, or Digital Marketing.
• Exposure to AI-driven marketing tools and analytics platforms.
• Experience in pricing strategy and competitive analysis.
• Working knowledge of international languages will be a bonus

What We Offer

• Competitive salary and benefits package.
• Opportunity to work with a global leader in regulatory services.
• A fast-paced, innovation-driven culture that encourages learning and career growth.

Job Summary:

We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Marketing team and serves as the link between Marketing and Creative teams to ensure cohesive campaign execution. Defines show positioning, sets marketing objectives, and translates strategy into clear creative briefs. Oversee creative alignment with target audience and tone, manages timelines, and ensures consistency across all media platforms.

About the team:

The channel marketing team is responsible for driving viewer engagement and promoting the JioHotstar and Star Maa channel's brand across multiple platforms. The team creates and executes marketing plans, such as campaigns for show launches, brand partnerships, and audience reach. They collaborate closely with the programming, creative communications, and digital marketing teams to ensure consistent messaging and maximize reach. With a focus on regional markets and audience preferences, the team creates targeted promotions, media planning with ATL marketing campaigns activation with BTL driving micro-marketing and on-ground activation, and digital strategies that enhance the channel's visibility. Their work assures a strong brand presence and fosters audience loyalty in a competitive market.

Reporting To: Associate Director – Channel Marketing, Star Maa

• Liaise with central digital teams to brief, execute, and monitor paid campaigns for both JioHotstar and Star Maa.
• Ideate, execute and derive learnings on possible A/B testing for JioHotstar.
• Ensure timely delivery of creative assets, manage campaign calendars, and coordinate with on-platform teams & Digital team to optimize placements and efficiencies.
• Manage and track performance of all on-going marketing campaigns (Target Setting, Post Evals) for JioHotstar & Star Maa.
• Identify opportunities for automation, A/B testing, and new digital formats to enhance campaign efficiency and consumer engagement of JioHotstar & Star Maa.

• Strong grasp of Telugu culture, language and sensibilities.
• Independent and innovative thinker, with ability to deal with complex data & creative problem solving.
• Ability to deal with rapid change and navigate in a complex matrix org environment.
• Strong interest in current culture and new media trends, including other entertainment platforms.
• Possesses strong interpersonal skills with the ability to collaborate effectively across marketing, marketing strategy, and leadership teams.

• 4–7 years in digital marketing, media strategy or (and) performance marketing.
• Prior experience in internet-based industries such as OTT, e-commerce, or digital-first consumer businesses, with a strong understanding of digital user journeys and platform marketing
• Hands-on experience with analytics tools (Google Analytics, Appsflyer).
• Experience with ad platforms is a strong plus (Meta, Google Ads, DV360).
• MBA in Marketing/Media/Communications/Analytics from Tier-1/2 B-schools (Good-to-have not mandatory).

About Us

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.

Responsibilities:

• Develop & execute digital marketing plans.
• Measure & report on campaign success.
• Collaborate with sales team on lead generation.
• Lead content, social media & digital strategies.

About RateGain

RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.

RateGain today is one of the world’s largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business.

The Mission:

The Director of Lifecycle Marketing will be responsible for designing and executing end-to-end customer engagement strategies to drive acquisition, adoption, retention, and expansion for RateGain’s SaaS products, including UNO and RevAI. This leader will establish and scale a lifecycle marketing function, integrating ABM, intent data, cross-sell, and product education to accelerate revenue growth and customer value realization.

Key Responsibilities:

Customer Journey Optimization

• Build and continuously refine multi-touch customer journeys (acquisition → retention → expansion) to ensure seamless and personalized engagement at every stage.
• Leverage customer intent data, behavioral signals, and segmentation to deliver relevant, timely experiences.

Analytics & Measurement

• Define lifecycle marketing KPIs and dashboards, working closely with Revenue Operations to track pipeline contribution, customer health, and expansion metrics.
• Regularly analyze campaign performance, A/B test engagement strategies, and apply insights to drive continuous improvement.

Cross-Functional Collaboration

• Partner with Sales, Customer Success, and Product Marketing teams to align lifecycle campaigns with go-to-market priorities.
• Ensure ABM and lifecycle marketing efforts are integrated with global demand generation and field marketing strategies.

Technology & Automation

• Own the lifecycle marketing tech stack (e.g., HubSpot, Marketo, Gainsight, Demandbase, or similar platforms) ensuring scalable automation of campaigns and reporting.
• Evaluate new tools and technologies to enhance personalization, engagement tracking, and ABM effectiveness.

Voice of Customer & Feedback Loop

• Use insights from lifecycle campaigns, NPS, and customer health surveys to inform product marketing and product management teams.
• Champion customer advocacy programs, driving case studies, testimonials, and referral initiatives.

Scalable Playbooks & Best Practices

• Build repeatable campaign frameworks and playbooks for ABM, onboarding, adoption, and expansion that can scale across multiple RateGain products.
• Mentor team members and build organizational knowledge in lifecycle marketing excellence.

Functional KPIs:

• ABM Engagement – ≥ 40–50% engagement rate in target ABM accounts
• Customer Education Participation – ≥ 70% of accounts engaged in education programs
• Product Usage & Engagement – +30% YoY increase in active usage/engagement score
• Journey Monitoring – 100% of engagement journeys reviewed & updated quarterly
• Automated Lifecycle Engagement – ≥ 70% of customers engaged through automated multi-touch lifecycle campaigns (onboarding, adoption, retention, expansion)

Strategic KPIs:

• Pipeline Impact from ABM – ≥ 20% of enterprise pipeline contribution influenced by ABM programs
• New pipeline contributing to 10–15% from cross-sell/upsell campaigns
• Product Feature Adoption – ≥ 50% of new feature adoption within 6 months of launch

Key Competencies:

• Strategic Leadership – Creates a vision for lifecycle marketing, aligns it with business goals, and inspires teams to deliver.
• Customer-Centric Orientation – Focused on delivering value that drives adoption, retention, and NRR growth.
• Lifecycle & ABM Expertise – Strong understanding of B2B SaaS lifecycle marketing, ABM frameworks, intent signal activation, and cross-sell design.
• Analytical & Data-Driven – Uses data and SaaS growth metrics (NRR, churn, CLV, pipeline) to design and optimize campaigns.
• Collaboration & Influence – Builds trust and alignment with Sales, Customer Success, Product Marketing, and RevOps.
• Results Orientation – Relentlessly focused on measurable outcomes and impact on revenue.
• Adaptability & Innovation – Thrives in fast-paced, scaling environments; creates new approaches and processes.

Education & Work Experience:

• 8–12 years of experience in B2B SaaS marketing, with emphasis on lifecycle/retention, ABM, and customer engagement.
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field (mandatory)
• MBA or Master’s degree in Marketing, Business Strategy, or Digital/Customer Analytics (preferred, not mandatory)
• Proven track record of building lifecycle marketing strategies that directly impacted pipeline,adoption, retention, and expansion.
• Hands-on expertise with ABM tools (e.g., 6Sense, Demandbase, Terminus), marketing automation (Marketo, HubSpot, Eloqua), and analytics/CDP tools (Gainsight, Amplitude, Mixpanel).
• Experience in travel tech, hospitality SaaS, or adjacent enterprise SaaS industries preferred.

Equal Opportunity Employer

We are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

About RateGain

RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.

RateGain today is one of the world’s largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business.

The Mission:

The Director of Lifecycle Marketing will be responsible for designing and executing end-to-end customer engagement strategies to drive acquisition, adoption, retention, and expansion for RateGain’s SaaS products, including UNO and RevAI. This leader will establish and scale a lifecycle marketing function, integrating ABM, intent data, cross-sell, and product education to accelerate revenue growth and customer value realization.

Key Responsibilities:

Customer Journey Optimization

• Build and continuously refine multi-touch customer journeys (acquisition → retention → expansion) to ensure seamless and personalized engagement at every stage.
• Leverage customer intent data, behavioral signals, and segmentation to deliver relevant, timely experiences.

Analytics & Measurement

• Define lifecycle marketing KPIs and dashboards, working closely with Revenue Operations to track pipeline contribution, customer health, and expansion metrics.
• Regularly analyze campaign performance, A/B test engagement strategies, and apply insights to drive continuous improvement.

Cross-Functional Collaboration

• Partner with Sales, Customer Success, and Product Marketing teams to align lifecycle campaigns with go-to-market priorities.
• Ensure ABM and lifecycle marketing efforts are integrated with global demand generation and field marketing strategies.

Technology & Automation

• Own the lifecycle marketing tech stack (e.g., HubSpot, Marketo, Gainsight, Demandbase, or similar platforms) ensuring scalable automation of campaigns and reporting.
• Evaluate new tools and technologies to enhance personalization, engagement tracking, and ABM effectiveness.

Voice of Customer & Feedback Loop

• Use insights from lifecycle campaigns, NPS, and customer health surveys to inform product marketing and product management teams.
• Champion customer advocacy programs, driving case studies, testimonials, and referral initiatives.

Scalable Playbooks & Best Practices

• Build repeatable campaign frameworks and playbooks for ABM, onboarding, adoption, and expansion that can scale across multiple RateGain products.
• Mentor team members and build organizational knowledge in lifecycle marketing excellence.

Functional KPIs:

• ABM Engagement – ≥ 40–50% engagement rate in target ABM accounts
• Customer Education Participation – ≥ 70% of accounts engaged in education programs
• Product Usage & Engagement – +30% YoY increase in active usage/engagement score
• Journey Monitoring – 100% of engagement journeys reviewed & updated quarterly
• Automated Lifecycle Engagement – ≥ 70% of customers engaged through automated multi-touch lifecycle campaigns (onboarding, adoption, retention, expansion)

Strategic KPIs:

• Pipeline Impact from ABM – ≥ 20% of enterprise pipeline contribution influenced by ABM programs
• New pipeline contributing to 10–15% from cross-sell/upsell campaigns
• Product Feature Adoption – ≥ 50% of new feature adoption within 6 months of launch

Key Competencies:

• Strategic Leadership – Creates a vision for lifecycle marketing, aligns it with business goals, and inspires teams to deliver.
• Customer-Centric Orientation – Focused on delivering value that drives adoption, retention, and NRR growth.
• Lifecycle & ABM Expertise – Strong understanding of B2B SaaS lifecycle marketing, ABM frameworks, intent signal activation, and cross-sell design.
• Analytical & Data-Driven – Uses data and SaaS growth metrics (NRR, churn, CLV, pipeline) to design and optimize campaigns.
• Collaboration & Influence – Builds trust and alignment with Sales, Customer Success, Product Marketing, and RevOps.
• Results Orientation – Relentlessly focused on measurable outcomes and impact on revenue.
• Adaptability & Innovation – Thrives in fast-paced, scaling environments; creates new approaches and processes.

Education & Work Experience:

• 8–12 years of experience in B2B SaaS marketing, with emphasis on lifecycle/retention, ABM, and customer engagement.
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field (mandatory)
• MBA or Master’s degree in Marketing, Business Strategy, or Digital/Customer Analytics (preferred, not mandatory)
• Proven track record of building lifecycle marketing strategies that directly impacted pipeline,adoption, retention, and expansion.
• Hands-on expertise with ABM tools (e.g., 6Sense, Demandbase, Terminus), marketing automation (Marketo, HubSpot, Eloqua), and analytics/CDP tools (Gainsight, Amplitude, Mixpanel).
• Experience in travel tech, hospitality SaaS, or adjacent enterprise SaaS industries preferred.

Equal Opportunity Employer

We are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

When our values align, there's no limit to what we can achieve.
 

We are seeking a dynamic, experienced professional to join our team as an Associate Director in our India entity. By working closely together with the India leadership, this position will play a key role in shaping the company's India strategy and driving communications and marketing planning and initiatives internally and externally. 

The successful candidate will possess strong strategic thinking capabilities, excellent communication skills, solid external/internal communications and marketing experience and a proven ability to manage cross-functional initiatives. This role will focus on corporate communications (50%), company strategy development (40%), and marketing (10%) in India. This position will report directly to the Senior Vice President, Asia/Pacific Strategy & Head of Greater China, and be a part of the APAC Strategy & Marketing team and Parexel India leadership team, offering an exciting opportunity to work closely with senior leadership on both strategic, communications and marketing initiatives.

Key Responsibilities:

External and Internal Communications (50%)

India Strategy (40%)

Marketing (10%)

Internal and External Stakeholders

Qualifications:

Personal Attributes:

Why Join Us?

When our values align, there's no limit to what we can achieve.
 

We are seeking a dynamic, experienced professional to join our team as an Associate Director in our India entity. By working closely together with the India leadership, this position will play a key role in shaping the company's India strategy and driving communications and marketing planning and initiatives internally and externally. 

The successful candidate will possess strong strategic thinking capabilities, excellent communication skills, solid external/internal communications and marketing experience and a proven ability to manage cross-functional initiatives. This role will focus on corporate communications (50%), company strategy development (40%), and marketing (10%) in India. This position will report directly to the Senior Vice President, Asia/Pacific Strategy & Head of Greater China, and be a part of the APAC Strategy & Marketing team and Parexel India leadership team, offering an exciting opportunity to work closely with senior leadership on both strategic, communications and marketing initiatives.

Key Responsibilities:

External and Internal Communications (50%)

India Strategy (40%)

Marketing (10%)

Internal and External Stakeholders

Qualifications:

Personal Attributes:

Why Join Us?