149 Marketing Director jobs in Kanpur

About RateGain

RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.

RateGain today is one of the world’s largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business.

The Mission:

The Director of Lifecycle Marketing will be responsible for designing and executing end-to-end customer engagement strategies to drive acquisition, adoption, retention, and expansion for RateGain’s SaaS products, including UNO and RevAI. This leader will establish and scale a lifecycle marketing function, integrating ABM, intent data, cross-sell, and product education to accelerate revenue growth and customer value realization.

Key Responsibilities:

Customer Journey Optimization

• Build and continuously refine multi-touch customer journeys (acquisition → retention → expansion) to ensure seamless and personalized engagement at every stage.
• Leverage customer intent data, behavioral signals, and segmentation to deliver relevant, timely experiences.

Analytics & Measurement

• Define lifecycle marketing KPIs and dashboards, working closely with Revenue Operations to track pipeline contribution, customer health, and expansion metrics.
• Regularly analyze campaign performance, A/B test engagement strategies, and apply insights to drive continuous improvement.

Cross-Functional Collaboration

• Partner with Sales, Customer Success, and Product Marketing teams to align lifecycle campaigns with go-to-market priorities.
• Ensure ABM and lifecycle marketing efforts are integrated with global demand generation and field marketing strategies.

Technology & Automation

• Own the lifecycle marketing tech stack (e.g., HubSpot, Marketo, Gainsight, Demandbase, or similar platforms) ensuring scalable automation of campaigns and reporting.
• Evaluate new tools and technologies to enhance personalization, engagement tracking, and ABM effectiveness.

Voice of Customer & Feedback Loop

• Use insights from lifecycle campaigns, NPS, and customer health surveys to inform product marketing and product management teams.
• Champion customer advocacy programs, driving case studies, testimonials, and referral initiatives.

Scalable Playbooks & Best Practices

• Build repeatable campaign frameworks and playbooks for ABM, onboarding, adoption, and expansion that can scale across multiple RateGain products.
• Mentor team members and build organizational knowledge in lifecycle marketing excellence.

Functional KPIs:

• ABM Engagement – ≥ 40–50% engagement rate in target ABM accounts
• Customer Education Participation – ≥ 70% of accounts engaged in education programs
• Product Usage & Engagement – +30% YoY increase in active usage/engagement score
• Journey Monitoring – 100% of engagement journeys reviewed & updated quarterly
• Automated Lifecycle Engagement – ≥ 70% of customers engaged through automated multi-touch lifecycle campaigns (onboarding, adoption, retention, expansion)

Strategic KPIs:

• Pipeline Impact from ABM – ≥ 20% of enterprise pipeline contribution influenced by ABM programs
• New pipeline contributing to 10–15% from cross-sell/upsell campaigns
• Product Feature Adoption – ≥ 50% of new feature adoption within 6 months of launch

Key Competencies:

• Strategic Leadership – Creates a vision for lifecycle marketing, aligns it with business goals, and inspires teams to deliver.
• Customer-Centric Orientation – Focused on delivering value that drives adoption, retention, and NRR growth.
• Lifecycle & ABM Expertise – Strong understanding of B2B SaaS lifecycle marketing, ABM frameworks, intent signal activation, and cross-sell design.
• Analytical & Data-Driven – Uses data and SaaS growth metrics (NRR, churn, CLV, pipeline) to design and optimize campaigns.
• Collaboration & Influence – Builds trust and alignment with Sales, Customer Success, Product Marketing, and RevOps.
• Results Orientation – Relentlessly focused on measurable outcomes and impact on revenue.
• Adaptability & Innovation – Thrives in fast-paced, scaling environments; creates new approaches and processes.

Education & Work Experience:

• 8–12 years of experience in B2B SaaS marketing, with emphasis on lifecycle/retention, ABM, and customer engagement.
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field (mandatory)
• MBA or Master’s degree in Marketing, Business Strategy, or Digital/Customer Analytics (preferred, not mandatory)
• Proven track record of building lifecycle marketing strategies that directly impacted pipeline,adoption, retention, and expansion.
• Hands-on expertise with ABM tools (e.g., 6Sense, Demandbase, Terminus), marketing automation (Marketo, HubSpot, Eloqua), and analytics/CDP tools (Gainsight, Amplitude, Mixpanel).
• Experience in travel tech, hospitality SaaS, or adjacent enterprise SaaS industries preferred.

Equal Opportunity Employer

We are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

• Develop and execute integrated brand strategies that align with overall business goals.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Define and articulate brand positioning, messaging, and visual identity.
• Oversee the creation of marketing campaigns across various channels (digital, traditional, events).
• Manage the brand budget and allocate resources effectively.
• Collaborate with product management to ensure product roadmaps align with brand strategy.
• Work with the creative team to develop compelling marketing collateral and advertising materials.
• Monitor brand performance metrics and consumer feedback, making adjustments as needed.
• Lead cross-functional teams to ensure brand consistency across all consumer touchpoints.
• Develop and manage relationships with external agencies and partners.
• Stay updated on industry trends and emerging marketing technologies.
• Organize and lead brand workshops and training sessions.
• Contribute to the development of new product launches and market entry strategies.

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
• Minimum of 6 years of experience in brand management or marketing strategy, preferably within a fast-paced industry.
• Proven track record of developing and executing successful brand strategies that drive measurable results.
• Strong understanding of consumer insights, market segmentation, and competitive analysis.
• Excellent communication, presentation, and interpersonal skills.
• Experience with digital marketing, social media, and content strategy.
• Ability to manage multiple projects, prioritize effectively, and meet deadlines.
• Proficiency in marketing analytics and reporting tools.
• Strategic thinker with a creative and innovative approach.
• Experience in managing budgets and agency relationships.
• Demonstrated leadership abilities and experience working in a hybrid team environment.

• Develop and implement annual brand plans, including marketing objectives, strategies, and budgets.
• Conduct market research and competitor analysis to identify market opportunities and threats.
• Oversee the creation and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
• Manage product life cycles, from concept development and launch to growth and decline phases.
• Collaborate with sales teams to ensure effective distribution and in-store execution of brand strategies.
• Monitor brand performance metrics (sales, market share, brand health) and provide regular reports with actionable insights.
• Manage agency relationships (advertising, PR, digital) to ensure high-quality campaign execution.
• Ensure brand consistency across all touchpoints and communications.
• Identify and capitalize on consumer trends and insights to drive product innovation and marketing initiatives.
• Manage the marketing budget effectively, ensuring optimal ROI.

• Master's degree in Marketing, Business Administration, or a related field.
• Proven experience (minimum 4-6 years) as a Brand Manager or in a similar marketing role within the FMCG industry.
• Demonstrated success in developing and launching successful marketing campaigns.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in marketing analytics tools and software.
• Creative thinking and a passion for branding.
• Ability to lead and inspire cross-functional teams.
• Experience with product development and innovation is highly desirable.

• Develop and execute comprehensive brand strategies and marketing plans.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Manage the brand's P&L and ensure profitable growth.
• Oversee the development and execution of advertising, promotions, and public relations campaigns.
• Collaborate with sales, product development, and R&D teams to align brand initiatives with business objectives.
• Monitor brand performance metrics and make data-driven recommendations for improvement.
• Ensure consistent brand voice, messaging, and visual identity across all consumer touchpoints.
• Manage external agencies (advertising, PR, digital) effectively.
• Identify and develop new product opportunities that align with brand positioning.
• Build strong relationships with key stakeholders, including retailers and consumers.
• Lead cross-functional teams to achieve brand goals.

• MBA or equivalent degree in Marketing, Business Administration, or a related field.
• 5-7 years of experience in brand management, preferably within the FMCG industry.
• Proven track record of successful brand strategy development and execution.
• Strong understanding of marketing principles, consumer behavior, and market dynamics.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and leadership abilities.
• Experience in managing budgets and P&Ls.
• Proficiency in market research tools and data analysis.
• Ability to work effectively in a dynamic and fast-paced environment.

• Develop and implement comprehensive brand strategies, including positioning, messaging, and go-to-market plans.
• Conduct market research and consumer analysis to identify insights and opportunities.
• Manage the product lifecycle, from concept development to launch and post-launch evaluation.
• Oversee the development and execution of integrated marketing campaigns across various channels (advertising, digital, social media, trade marketing).
• Collaborate with cross-functional teams, including R&D, sales, supply chain, and finance, to ensure successful brand execution.
• Monitor brand performance, market trends, and competitor activities, adjusting strategies as needed.
• Manage the brand's P&L and budget, ensuring profitable growth.
• Develop strong relationships with external agencies (advertising, media, research).
• Lead the creation of compelling marketing collateral and promotional materials.
• Ensure brand consistency across all touchpoints.
• Identify opportunities for product innovation and portfolio expansion.
• Present brand plans and performance updates to senior management.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 4 years of experience in brand management or product marketing within the FMCG sector.
• Proven track record of developing and launching successful brands and marketing campaigns.
• Strong understanding of consumer behavior, market dynamics, and competitive landscapes.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in market research methodologies and data analysis.
• Strong project management and organizational abilities.
• Exceptional communication, presentation, and interpersonal skills.
• Experience working in a hybrid team environment.
• Creativity and a passion for building impactful brands.
• Proficiency in MS Office Suite, particularly Excel and PowerPoint.

• Develop and execute comprehensive brand strategies to enhance brand awareness, equity, and market share.
• Conduct market research and competitive analysis to identify consumer insights and market opportunities.
• Develop and manage integrated marketing plans across various channels, including digital, social media, advertising, and point-of-sale.
• Oversee the creation of compelling marketing collateral and advertising campaigns.
• Manage brand budgets effectively, ensuring optimal return on investment (ROI).
• Collaborate closely with sales, product development, and supply chain teams to ensure brand consistency and successful product launches.
• Monitor brand performance metrics and key performance indicators (KPIs), making data-driven recommendations for improvement.
• Lead and mentor junior marketing team members, fostering a collaborative and results-oriented environment.
• Stay abreast of the latest trends in marketing, consumer behavior, and the FMCG industry.
• Manage relationships with external agencies and partners.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
• Minimum of 6 years of experience in brand management, preferably within the FMCG sector.
• Proven success in developing and executing effective brand strategies and marketing campaigns.
• Strong understanding of consumer insights, market research, and segmentation.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in digital marketing, social media marketing, and traditional advertising channels.
• Exceptional communication, presentation, and interpersonal skills.
• Experience in managing budgets and demonstrating ROI.
• Ability to work independently and lead projects in a remote setting.
• Strong leadership and team collaboration skills.
• Creative and innovative mindset.

• Develop and implement annual marketing plans and strategies for assigned brands, aligning with overall company objectives.
• Conduct market research, competitor analysis, and consumer insights to identify new opportunities and market trends.
• Manage product portfolio, including new product development, line extensions, and packaging innovation.
• Oversee the development and execution of integrated marketing campaigns across various channels (digital, traditional, in-store).
• Manage brand budgets, ensuring optimal allocation of resources and tracking ROI.
• Collaborate with sales, R&D, supply chain, and external agencies to ensure seamless execution of brand strategies.
• Monitor brand performance, analyzing sales data, market share, and consumer feedback to make informed decisions.
• Develop strong relationships with key stakeholders, including retailers and distributors.
• Ensure brand consistency in messaging, visual identity, and consumer communication.
• Mentor and guide junior marketing team members.
• Stay ahead of industry trends and emerging consumer preferences within the FMCG sector.

• MBA in Marketing or a related field from a reputed institution.
• Minimum of 6 years of progressive experience in brand management, specifically within the FMCG industry.
• Proven track record of successfully launching and growing brands in competitive markets.
• Strong understanding of marketing principles, consumer behavior, and market dynamics.
• Experience with market research methodologies and data analysis tools.
• Excellent strategic thinking, planning, and execution capabilities.
• Proficiency in digital marketing strategies and social media platforms.
• Outstanding communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously and thrive in a fast-paced environment.
• Demonstrated leadership potential and experience working collaboratively with cross-functional teams.