176 Marketing Director jobs in Kanpur

About Buyer ForesightBuyer Foresight is a global, end-to-end demand generation agency that empowers businesses to connect with the right prospects through authentic, conversation-driven engagements backed by data-driven intelligence. We create powerful micro-events and large-scale productions that drive measurable business outcomes for our clients. The RoleWe're seeking a hands-on Customer Marketing Operations Director to bridge the gap between marketing strategy and flawless event execution. This role combines agency-side client management with operational excellence, ensuring our events deliver measurable marketing results while leveraging our core strengths in audience intelligence and vendor partnerships. Key ResponsibilitiesEvent Marketing OperationsLiaise with Event Production team to ensure end-to-end event production, from initial strategy development through post-event analysis for multiple concurrent client campaignsTranslate client marketing objectives into targeted event experiences using our proprietary audience intelligenceCoordinate with creative teams to ensure event design aligns with broader marketing campaign goalsClient Partnership & Campaign ManagementServe as primary operational point of contact for assigned client accountsLead client calls, present campaign strategies, and provide regular performance updatesCollaborate with account management to develop integrated marketing campaigns where events drive lead generation and brand engagementManage campaign timelines, budgets, and deliverables across multiple clients simultaneouslyTeam ManagementOversee a team of 20-30 full-time employees which includes:Regional Customer Success Managers (Direct Reports)Audience Acquisition Team Leads (Direct Reports)Campaign Specialists (Managed by CSMs)Data Research Associates (Managed by CSMs)Performance & AnalyticsTrack and analyze campaign performance metrics, connecting event activities to marketing outcomes and ROIUse audience data and campaign insights to continuously optimize event experiences and operational processesProvide detailed post-event analysis and recommendations for future campaigns Required QualificationsExperience12-15 years of progressive experience in marketing operations, event marketing, or experiential marketing with demonstrated leadership responsibilityProven track record managing events at marketing agencies or in-house marketing teamsExperience with both micro-events and large-scale productions across various industriesBackground in campaign management with understanding of marketing attribution and ROI measurementSkillsStrong project management capabilities with experience using tools like Asana, Monday.com, or similar platformsVendor management experience including contract negotiation and relationship buildingProficiency with marketing technology stack including CRM systems, event platforms, and analytics toolsUnderstanding of integrated marketing campaigns and cross-channel optimizationCompetenciesClient-facing communication skills with ability to present strategies and manage expectationsData-driven mindset with experience using audience insights to inform event designCrisis management abilities with proven experience handling real-time event challengesTeam coordination skills for managing freelancers, temporary staff, and external partnersPreferred QualificationsExperience at experiential marketing agencies or event marketing firmsBackground in B2 B marketing with understanding of lead generation and nurturing processesProject management certification (PMP or equivalent)Experience with marketing automation platforms and lead management systems

About BuyerForesight

BuyerForesight is a global, end-to-end demand generation agency that empowers businesses to connect with the right prospects through authentic, conversation-driven engagements backed by data-driven intelligence. We create powerful micro-events and large-scale productions that drive measurable business outcomes for our clients.

The Role

We're seeking a hands-on Customer Marketing Operations Director to bridge the gap between marketing strategy and flawless event execution. This role combines agency-side client management with operational excellence, ensuring our events deliver measurable marketing results while leveraging our core strengths in audience intelligence and vendor partnerships.

Key Responsibilities

Event Marketing Operations

• Liaise with Event Production team to ensure end-to-end event production, from initial strategy development through post-event analysis for multiple concurrent client campaigns
• Translate client marketing objectives into targeted event experiences using our proprietary audience intelligence
• Coordinate with creative teams to ensure event design aligns with broader marketing campaign goals

Client Partnership & Campaign Management

• Serve as primary operational point of contact for assigned client accounts
• Lead client calls, present campaign strategies, and provide regular performance updates
• Collaborate with account management to develop integrated marketing campaigns where events drive lead generation and brand engagement
• Manage campaign timelines, budgets, and deliverables across multiple clients simultaneously

Team Management

• Oversee a team of 20-30 full-time employees which includes:
• Regional Customer Success Managers (Direct Reports)
• Audience Acquisition Team Leads (Direct Reports)
• Campaign Specialists (Managed by CSMs)
• Data Research Associates (Managed by CSMs)

Performance & Analytics

• Track and analyze campaign performance metrics, connecting event activities to marketing outcomes and ROI
• Use audience data and campaign insights to continuously optimize event experiences and operational processes
• Provide detailed post-event analysis and recommendations for future campaigns

Required Qualifications

Experience

• 12-15 years of progressive experience in marketing operations, event marketing, or experiential marketing with demonstrated leadership responsibility
• Proven track record managing events at marketing agencies or in-house marketing teams
• Experience with both micro-events and large-scale productions across various industries
• Background in campaign management with understanding of marketing attribution and ROI measurement

Skills

• Strong project management capabilities with experience using tools like Asana, Monday.com, or similar platforms
• Vendor management experience including contract negotiation and relationship building
• Proficiency with marketing technology stack including CRM systems, event platforms, and analytics tools
• Understanding of integrated marketing campaigns and cross-channel optimization

Competencies

• Client-facing communication skills with ability to present strategies and manage expectations
• Data-driven mindset with experience using audience insights to inform event design
• Crisis management abilities with proven experience handling real-time event challenges
• Team coordination skills for managing freelancers, temporary staff, and external partners

Preferred Qualifications

• Experience at experiential marketing agencies or event marketing firms
• Background in B2B marketing with understanding of lead generation and nurturing processes
• Project management certification (PMP or equivalent)
• Experience with marketing automation platforms and lead management systems

About BuyerForesight

BuyerForesight is a global, end-to-end demand generation agency that empowers businesses to connect with the right prospects through authentic, conversation-driven engagements backed by data-driven intelligence. We create powerful micro-events and large-scale productions that drive measurable business outcomes for our clients.

The Role

We're seeking a hands-on Customer Marketing Operations Director to bridge the gap between marketing strategy and flawless event execution. This role combines agency-side client management with operational excellence, ensuring our events deliver measurable marketing results while leveraging our core strengths in audience intelligence and vendor partnerships.

Key Responsibilities

Event Marketing Operations

• Liaise with Event Production team to ensure end-to-end event production, from initial strategy development through post-event analysis for multiple concurrent client campaigns
• Translate client marketing objectives into targeted event experiences using our proprietary audience intelligence
• Coordinate with creative teams to ensure event design aligns with broader marketing campaign goals

Client Partnership & Campaign Management

• Serve as primary operational point of contact for assigned client accounts
• Lead client calls, present campaign strategies, and provide regular performance updates
• Collaborate with account management to develop integrated marketing campaigns where events drive lead generation and brand engagement
• Manage campaign timelines, budgets, and deliverables across multiple clients simultaneously

Team Management

• Oversee a team of 20-30 full-time employees which includes:
• Regional Customer Success Managers (Direct Reports)
• Audience Acquisition Team Leads (Direct Reports)
• Campaign Specialists (Managed by CSMs)
• Data Research Associates (Managed by CSMs)

Performance & Analytics

• Track and analyze campaign performance metrics, connecting event activities to marketing outcomes and ROI
• Use audience data and campaign insights to continuously optimize event experiences and operational processes
• Provide detailed post-event analysis and recommendations for future campaigns

Required Qualifications

Experience

• 12-15 years of progressive experience in marketing operations, event marketing, or experiential marketing with demonstrated leadership responsibility
• Proven track record managing events at marketing agencies or in-house marketing teams
• Experience with both micro-events and large-scale productions across various industries
• Background in campaign management with understanding of marketing attribution and ROI measurement

Skills

• Strong project management capabilities with experience using tools like Asana, Monday.com, or similar platforms
• Vendor management experience including contract negotiation and relationship building
• Proficiency with marketing technology stack including CRM systems, event platforms, and analytics tools
• Understanding of integrated marketing campaigns and cross-channel optimization

Competencies

• Client-facing communication skills with ability to present strategies and manage expectations
• Data-driven mindset with experience using audience insights to inform event design
• Crisis management abilities with proven experience handling real-time event challenges
• Team coordination skills for managing freelancers, temporary staff, and external partners

Preferred Qualifications

• Experience at experiential marketing agencies or event marketing firms
• Background in B2B marketing with understanding of lead generation and nurturing processes
• Project management certification (PMP or equivalent)
• Experience with marketing automation platforms and lead management systems

• Develop and implement comprehensive brand strategies that align with company objectives and market opportunities.
• Conduct market research, consumer analysis, and competitive landscape assessments to identify growth drivers and potential threats.
• Translate consumer insights into actionable brand plans and marketing initiatives.
• Manage the end-to-end execution of marketing campaigns, including advertising, promotions, digital marketing, and public relations.
• Oversee brand budget and ensure optimal allocation of resources for maximum ROI.
• Collaborate closely with internal teams such as sales, product development, and creative agencies to ensure cohesive brand execution.
• Monitor brand performance metrics, analyze results, and make data-driven recommendations for optimization.
• Ensure brand consistency and adherence to brand guidelines across all marketing materials and communication channels.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation and high performance.
• Develop and maintain strong relationships with key stakeholders, including agencies and partners.

• MBA in Marketing or a related field from a premier institution.
• 7-10 years of progressive experience in brand management within the FMCG industry.
• Proven track record of successfully developing and launching brands, and driving market share growth.
• Strong understanding of consumer behavior, market dynamics, and marketing principles.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Demonstrated ability in developing integrated marketing campaigns and managing budgets.
• Exceptional leadership, communication, and interpersonal skills.
• Experience working with cross-functional teams and external agencies.
• Proficiency in market research tools and data analysis.
• A passion for building and nurturing strong consumer brands.

• Develop and implement integrated brand strategies.
• Conduct market research and analyze consumer behavior.
• Manage brand P&L and ensure profitability.
• Lead new product development and launch initiatives.
• Oversee advertising, promotion, and media planning.
• Monitor brand performance and market trends.
• Collaborate with sales, R&D, and supply chain teams.
• Manage agency relationships and budgets.
• Ensure consistent brand messaging across all touchpoints.

• MBA in Marketing or a related field.
• 5-7 years of experience in brand management within the FMCG industry.
• Proven success in developing and executing brand strategies.
• Strong understanding of market research, consumer insights, and marketing analytics.
• Excellent project management and communication skills.
• Experience with P&L management and budget control.
• Creative thinking and strategic planning abilities.
• Proficiency in MS Office Suite.

• Developing and implementing integrated marketing strategies to build brand equity and drive sales for assigned FMCG products.
• Managing the brand's P&L, including budgeting, forecasting, and expense management.
• Conducting market analysis, consumer research, and competitive landscape assessments to identify opportunities and challenges.
• Developing and overseeing brand communication campaigns across various channels, including advertising, digital marketing, social media, and PR.
• Collaborating with product development teams on new product launches and line extensions.
• Managing relationships with advertising agencies, media partners, and other external stakeholders.
• Monitoring brand performance and key performance indicators (KPIs), making data-driven adjustments to strategies.
• Ensuring consistent brand messaging and execution across all consumer touchpoints.
• Leading cross-functional teams to align on brand objectives and drive effective implementation of marketing plans.
• Identifying and evaluating new business opportunities to expand market reach and brand portfolio.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is highly preferred.
• Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
• Proven track record of successfully developing and executing marketing strategies that drive brand growth.
• Strong understanding of consumer behavior, market dynamics, and marketing principles in the FMCG industry.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in marketing analytics, P&L management, and budget control.
• Exceptional communication, presentation, and interpersonal skills.
• Experience in managing agency relationships and cross-functional teams.
• Ability to thrive in a fast-paced, dynamic business environment.

• Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
• Conduct in-depth market research and consumer analysis to identify key growth drivers and unmet needs.
• Oversee the creation and execution of marketing plans, advertising campaigns, and promotional activities.
• Manage the brand's P&L, ensuring profitability and achieving sales targets.
• Collaborate closely with cross-functional teams, including Sales, Product Development, R&D, and external agencies, to ensure seamless execution of brand initiatives.
• Monitor brand performance metrics, analyze results, and provide regular reports to senior management.
• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.
• Identify and develop new business opportunities and product innovations.
• Ensure consistent brand messaging and visual identity across all touchpoints.
• Manage relationships with key stakeholders, including distributors, retailers, and advertising partners.

• Master's degree in Business Administration, Marketing, or a related field.
• Minimum of 7-10 years of progressive experience in brand management within the FMCG industry.
• Proven track record of successfully launching and growing brands.
• Strong analytical and strategic thinking skills with a data-driven approach.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated leadership abilities and experience managing teams.
• Proficiency in marketing analytics tools and CRM software.
• Adaptability and ability to thrive in a fast-paced, evolving market.
• Familiarity with the local market dynamics in Uttar Pradesh and surrounding regions is a plus.