133 Marketing Management jobs in Kanpur
Digital Marketing Strategy Manager
208001 Kanpur, Uttar Pradesh
₹1000000 Annually
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Posted 10 days ago
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Job Description
Our client is seeking a creative and data-driven Digital Marketing Strategy Manager to lead their online marketing efforts in a fully remote capacity. This role is responsible for developing, implementing, and managing comprehensive digital marketing campaigns that enhance brand awareness, drive customer acquisition, and foster customer loyalty. You will oversee all aspects of digital marketing, including SEO/SEM, email marketing, social media marketing, content marketing, and paid advertising (PPC). The ideal candidate possesses a deep understanding of the latest digital marketing trends, tools, and best practices. You will analyze market trends, customer behavior, and competitor activities to identify opportunities and develop innovative strategies. Key responsibilities include setting clear marketing objectives, defining target audiences, and managing campaign budgets effectively. You will be responsible for measuring and reporting on the performance of all digital marketing campaigns against key performance indicators (KPIs) such as ROI, CPA, and conversion rates. Collaboration with internal teams, including sales, product development, and design, will be essential to ensure cohesive marketing efforts. This position requires exceptional analytical, strategic thinking, and communication skills, with a proven ability to manage complex projects in a remote setting. You should be proficient in using marketing automation platforms, CRM software, and analytics tools (e.g., Google Analytics, SEMrush, HubSpot). We are looking for a proactive and results-oriented individual who can thrive in a fast-paced, dynamic, and entirely virtual environment. Join us to shape our digital presence and drive significant growth from your home office, supporting our conceptual operational center in Kanpur, Uttar Pradesh, IN .
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0
Director of Digital Marketing Strategy
208001 Kanpur, Uttar Pradesh
₹100000 Annually
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Posted 16 days ago
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Our client is seeking a visionary and highly strategic Director of Digital Marketing Strategy to lead their digital presence initiatives from a remote setting. This is a crucial role responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and engagement across all digital channels. You will be at the forefront of leveraging data analytics, emerging technologies, and creative campaigns to achieve marketing objectives. The ideal candidate possesses a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and performance marketing. You will lead a team of digital marketing specialists, guiding them in the development and implementation of innovative campaigns. Responsibilities include setting ambitious digital marketing goals, defining target audiences, optimizing marketing spend for maximum ROI, and continuously analyzing campaign performance to drive improvements. This role demands exceptional leadership, strategic thinking, strong analytical skills, and the ability to inspire and motivate a remote team. You will be responsible for staying ahead of digital marketing trends and ensuring the company remains competitive in the online space. The ability to translate complex data into actionable insights and communicate strategic direction effectively to senior leadership is essential. We are looking for an experienced digital marketing leader who can drive significant growth and build a powerful online brand presence. Responsibilities:
- Develop and execute a comprehensive digital marketing strategy aligned with business goals.
- Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Set digital marketing KPIs and continuously monitor campaign performance against goals.
- Analyze marketing data and provide actionable insights to optimize campaigns and improve ROI.
- Manage and mentor a remote team of digital marketing professionals.
- Develop and manage the digital marketing budget effectively.
- Identify new digital marketing opportunities and emerging trends.
- Ensure consistent brand messaging and voice across all digital platforms.
- Collaborate with product, sales, and customer service teams to create integrated marketing campaigns.
- Manage relationships with external agencies and vendors as needed.
- Drive innovation in digital marketing approaches and technologies.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 8-10 years of experience in digital marketing, with a proven track record of success.
- Extensive experience in developing and executing multi-channel digital marketing strategies.
- Strong expertise in SEO, SEM, social media, content marketing, and analytics tools.
- Demonstrated ability to lead and manage remote teams.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Outstanding communication, presentation, and interpersonal abilities.
- Experience with marketing automation platforms and CRM systems.
- Proven ability to manage budgets and deliver measurable results.
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1
Digital Marketing Specialist - Campaign Management
208001 Kanpur, Uttar Pradesh
₹55000 Annually
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Posted 13 days ago
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Job Description
Our client is seeking a creative and data-driven Digital Marketing Specialist to join their growing team in Kanpur, Uttar Pradesh, IN . This role is instrumental in developing, executing, and optimizing integrated digital marketing campaigns across various online channels. You will be responsible for driving brand awareness, lead generation, and customer engagement through strategic use of SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will have a strong understanding of digital marketing analytics, a passion for performance optimization, and the ability to translate marketing strategies into measurable results. Key Responsibilities:
- Developing and executing comprehensive digital marketing strategies to achieve business objectives.
- Managing and optimizing paid advertising campaigns (PPC) on platforms like Google Ads and social media.
- Implementing SEO best practices to improve organic search rankings and website traffic.
- Creating engaging and shareable content for social media platforms, blogs, and email newsletters.
- Developing and managing email marketing campaigns, including list segmentation and A/B testing.
- Monitoring, analyzing, and reporting on campaign performance using tools like Google Analytics and other relevant platforms.
- Identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Staying up-to-date with the latest digital marketing trends, technologies, and best practices.
- Collaborating with internal teams (design, sales, product) to ensure brand consistency and campaign alignment.
- Managing the digital marketing budget and optimizing spend for maximum ROI.
- Conducting market research and competitor analysis to identify new opportunities.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, with a proven track record of successful campaign management.
- Hands-on experience with Google Ads, Facebook Ads Manager, and other advertising platforms.
- Proficiency in SEO tools and techniques (e.g., SEMrush, Ahrefs, Google Search Console).
- Strong understanding of social media marketing, content marketing, and email marketing strategies.
- Experience with Google Analytics and ability to interpret data to drive insights.
- Excellent written and verbal communication skills.
- Creative thinking and strong analytical abilities.
- Ability to manage multiple projects simultaneously and meet deadlines in a dynamic environment.
- Experience working in a hybrid team setting is a plus.
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2
Marketing Manager - Brand Strategy
208001 Kanpur, Uttar Pradesh
₹800000 Annually
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Posted 10 days ago
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Job Description
Our client is seeking an innovative and results-oriented Marketing Manager specializing in Brand Strategy for their operations in **Kanpur, Uttar Pradesh, IN**. This role is pivotal in shaping and elevating our brand's presence in the market. You will be responsible for developing, implementing, and overseeing comprehensive brand strategies that resonate with our target audience and drive business growth. This hybrid role offers a blend of in-office collaboration and remote flexibility, allowing you to contribute effectively while maintaining a healthy work-life balance. The ideal candidate will have a strong understanding of market dynamics, consumer behavior, and the ability to translate insights into actionable brand initiatives. You will work closely with product development, sales, and creative teams to ensure brand consistency and impact across all touchpoints.
Key Responsibilities:
Key Responsibilities:
- Develop and execute integrated brand strategies that align with overall business goals.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Define and articulate brand positioning, messaging, and visual identity.
- Oversee the creation of marketing campaigns across various channels (digital, traditional, events).
- Manage the brand budget and allocate resources effectively.
- Collaborate with product management to ensure product roadmaps align with brand strategy.
- Work with the creative team to develop compelling marketing collateral and advertising materials.
- Monitor brand performance metrics and consumer feedback, making adjustments as needed.
- Lead cross-functional teams to ensure brand consistency across all consumer touchpoints.
- Develop and manage relationships with external agencies and partners.
- Stay updated on industry trends and emerging marketing technologies.
- Organize and lead brand workshops and training sessions.
- Contribute to the development of new product launches and market entry strategies.
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
- Minimum of 6 years of experience in brand management or marketing strategy, preferably within a fast-paced industry.
- Proven track record of developing and executing successful brand strategies that drive measurable results.
- Strong understanding of consumer insights, market segmentation, and competitive analysis.
- Excellent communication, presentation, and interpersonal skills.
- Experience with digital marketing, social media, and content strategy.
- Ability to manage multiple projects, prioritize effectively, and meet deadlines.
- Proficiency in marketing analytics and reporting tools.
- Strategic thinker with a creative and innovative approach.
- Experience in managing budgets and agency relationships.
- Demonstrated leadership abilities and experience working in a hybrid team environment.
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3
Head of Digital Marketing & E-commerce Strategy (FMCG)
208001 Kanpur, Uttar Pradesh
₹2200000 Annually
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Posted today
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and visionary Head of Digital Marketing & E-commerce Strategy. This is a leadership position responsible for defining and executing the company's digital presence and online sales strategy. The ideal candidate will possess a deep understanding of the FMCG market, combined with expertise in leveraging digital channels to drive brand awareness, customer engagement, and revenue growth. This role is fully remote, enabling you to shape our digital future from anywhere.
Responsibilities:
Responsibilities:
- Develop and implement a comprehensive digital marketing and e-commerce strategy aligned with overall business objectives.
- Lead and manage all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Oversee the strategy and performance of our e-commerce platforms, driving sales and optimizing user experience.
- Analyze market trends, competitor activities, and customer insights to identify new opportunities and threats.
- Manage the digital marketing budget, ensuring optimal allocation of resources and maximizing ROI.
- Develop and execute data-driven campaigns to increase brand visibility, lead generation, and customer acquisition.
- Collaborate with product development, sales, and supply chain teams to ensure seamless online product launches and inventory management.
- Build and nurture a high-performing digital marketing team, providing guidance and mentorship.
- Establish key performance indicators (KPIs) and regularly report on the performance of digital marketing and e-commerce initiatives.
- Stay updated on the latest digital marketing tools, technologies, and best practices.
- Drive innovation in digital customer engagement and personalized marketing efforts.
- Manage relationships with external agencies and technology partners.
- Ensure brand consistency and messaging across all digital touchpoints.
- Master's degree in Marketing, Business Administration, or a related field.
- 10+ years of experience in digital marketing and e-commerce, with at least 5 years in a leadership role, preferably within the FMCG industry.
- Proven success in developing and executing impactful digital marketing strategies that have driven significant growth.
- Expertise in various digital marketing platforms and tools (e.g., Google Analytics, Google Ads, social media management tools, CRM systems).
- Strong understanding of e-commerce platforms, online merchandising, and conversion rate optimization (CRO).
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional leadership, team management, and communication skills.
- Strategic thinker with a creative and innovative mindset.
- Experience managing significant marketing budgets.
- Familiarity with emerging digital trends and technologies, including AI in marketing.
- Ability to thrive in a fast-paced, dynamic, and fully remote work environment.
- Demonstrated ability to collaborate effectively across different departments.
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4
E-commerce Marketing Lead - Social Commerce Strategy
208001 Kanpur, Uttar Pradesh
₹950000 Annually
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Posted today
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Our client is seeking a dynamic and forward-thinking E-commerce Marketing Lead to drive their social commerce strategy. This role is pivotal in bridging the gap between social media engagement and direct sales, leveraging platforms like Instagram, Facebook, Pinterest, and emerging social selling channels. The ideal candidate will have a comprehensive understanding of e-commerce operations, digital marketing, and the nuances of social media marketing to influence purchase decisions. You will be responsible for developing and executing innovative strategies to increase online sales through social channels, including influencer collaborations, shoppable content creation, live commerce events, and community building. Key responsibilities include setting sales targets, analyzing campaign performance, managing social media advertising budgets, and optimizing conversion funnels within social platforms. You will work closely with the e-commerce, social media, and content teams to ensure a seamless customer journey and consistent brand experience. Strong analytical skills are required to track KPIs, derive actionable insights from data, and adapt strategies accordingly. Experience with social commerce tools, e-commerce platforms, and analytics suites is essential. We are looking for a creative problem-solver with a passion for social trends and a proven ability to drive revenue growth in the digital space. Excellent communication and leadership skills are vital for collaborating with internal teams and external partners. This role offers the flexibility of a fully remote work environment, demanding strong self-motivation and organizational capabilities.
Responsibilities:
Responsibilities:
- Develop and implement a comprehensive social commerce strategy to drive online sales.
- Manage and optimize shoppable content across various social media platforms.
- Execute and oversee live commerce events and influencer marketing campaigns.
- Analyze social commerce performance data and provide actionable insights and recommendations.
- Collaborate with e-commerce and marketing teams to ensure a cohesive customer experience.
- Manage social media advertising budgets and campaign performance for direct sales.
- Identify and build relationships with relevant influencers and brand ambassadors.
- Stay updated on the latest social media trends, features, and best practices for commerce.
- Develop strategies to increase engagement, conversion rates, and customer lifetime value through social channels.
- Optimize product catalog and content for social selling platforms.
- Work closely with content creators to develop engaging and sales-driven social media assets.
- Report on key performance indicators related to social commerce revenue and growth.
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in e-commerce marketing, with a specific focus on social commerce or social media marketing for sales.
- Proven experience managing successful social commerce campaigns and driving sales through social channels.
- In-depth knowledge of major social media platforms (Instagram, Facebook, TikTok, Pinterest) and their commerce features.
- Experience with e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics, platform-specific insights).
- Strong understanding of digital marketing principles, including paid social advertising and influencer marketing.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Ability to work independently and manage projects effectively in a remote setting.
- Strong communication and collaboration skills.
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5
Remote E-commerce Marketing Specialist, Social Media Strategy
208002 Kanpur, Uttar Pradesh
₹1000000 Annually
WhatJobs
Posted 16 days ago
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Job Description
Our client is seeking a creative and results-oriented Remote E-commerce Marketing Specialist with expertise in Social Media Strategy to drive online sales and brand engagement. This is a fully remote position, ideal for a digital marketing professional who thrives in a fast-paced e-commerce environment. You will be responsible for developing and executing innovative social media campaigns across various platforms to increase brand visibility, drive traffic to our client's e-commerce website, and ultimately boost sales conversions. The ideal candidate will have a deep understanding of the social media landscape, e-commerce best practices, and data analytics. Your responsibilities will include content creation and curation, community management, social media advertising campaign management, and influencer outreach. You will analyze social media performance metrics, track ROI, and use insights to refine strategies and optimize campaign effectiveness. Staying up-to-date with the latest social media trends, platform updates, and digital marketing technologies will be crucial. Collaboration with the broader marketing team, product managers, and customer service departments to ensure a cohesive brand message and customer experience is essential. A strong portfolio showcasing successful social media campaigns for e-commerce businesses is highly desirable. Excellent written and verbal communication skills, creativity, and a data-driven approach are key to success in this role. If you are passionate about social media marketing and driving e-commerce growth, we encourage you to apply.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive social media marketing strategies for e-commerce.
- Create engaging and shareable content (graphics, videos, copy) for platforms like Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
- Manage social media advertising campaigns, including budget allocation, targeting, and optimization.
- Monitor social media channels, engage with the community, and respond to inquiries and comments.
- Identify and collaborate with relevant influencers and brand advocates.
- Analyze social media performance data, track key metrics (engagement, reach, conversions), and report on results.
- Utilize insights from data analysis to refine strategies and improve campaign ROI.
- Stay current with social media trends, algorithm changes, and emerging platforms.
- Work with the e-commerce team to ensure consistent brand messaging and user experience.
- Monitor competitor social media activities and identify opportunities.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3-5 years of experience in social media marketing, with a strong focus on e-commerce.
- Proven track record of developing and executing successful social media campaigns that drive sales.
- In-depth knowledge of various social media platforms, their algorithms, and best practices.
- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop) and video editing basics is a plus.
- Excellent copywriting, editing, and communication skills.
- Strong analytical and problem-solving abilities.
- Creative mindset with a keen eye for visual aesthetics.
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6
Digital Marketing Specialist
208001 Kanpur, Uttar Pradesh
₹65000 Monthly
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Posted 2 days ago
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Our client, an innovative e-commerce startup, is seeking a creative and data-driven Digital Marketing Specialist to drive online presence and customer engagement. This fully remote role is perfect for a motivated individual with a passion for digital strategies and a proven track record of success in online marketing campaigns. You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including social media, search engines, email, and content marketing. Your goal will be to increase brand awareness, generate leads, and drive conversions.
Key responsibilities include managing social media platforms, creating engaging content, and running targeted advertising campaigns (e.g., Google Ads, Facebook Ads). You will conduct SEO analysis and implement strategies to improve website ranking and organic traffic. Email marketing campaigns, including newsletter creation and automation, will also be part of your remit. You will track and analyze campaign performance using analytics tools (e.g., Google Analytics), providing regular reports on key metrics and insights. Based on data, you will optimize campaigns for better ROI. This role requires strong knowledge of digital marketing tools and platforms, excellent copywriting and communication skills, and a creative mindset. The ability to work independently, manage multiple projects, and adapt to the evolving digital landscape is crucial. This position is based in Kanpur, Uttar Pradesh, IN .
Key responsibilities include managing social media platforms, creating engaging content, and running targeted advertising campaigns (e.g., Google Ads, Facebook Ads). You will conduct SEO analysis and implement strategies to improve website ranking and organic traffic. Email marketing campaigns, including newsletter creation and automation, will also be part of your remit. You will track and analyze campaign performance using analytics tools (e.g., Google Analytics), providing regular reports on key metrics and insights. Based on data, you will optimize campaigns for better ROI. This role requires strong knowledge of digital marketing tools and platforms, excellent copywriting and communication skills, and a creative mindset. The ability to work independently, manage multiple projects, and adapt to the evolving digital landscape is crucial. This position is based in Kanpur, Uttar Pradesh, IN .
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7
Digital Marketing Strategist
208001 Kanpur, Uttar Pradesh
₹700000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client is seeking a visionary and results-driven Digital Marketing Strategist to spearhead their online presence. This fully remote position is an excellent opportunity for a seasoned professional to shape and execute innovative digital marketing campaigns across various platforms. You will be responsible for developing data-driven strategies that enhance brand visibility, drive qualified leads, and optimize conversion rates. The ideal candidate possesses a deep understanding of SEO, SEM, social media marketing, content marketing, and email marketing, along with a passion for staying ahead of digital trends. As a remote-first team member, you will collaborate closely with internal stakeholders to achieve marketing objectives.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Manage and optimize SEO/SEM campaigns to improve organic and paid search rankings.
- Create and execute social media marketing strategies to increase engagement and brand awareness.
- Develop and manage content marketing initiatives, including blog posts, articles, and website copy.
- Design and implement effective email marketing campaigns to nurture leads and drive conversions.
- Analyze website traffic and user behavior using tools like Google Analytics.
- Monitor campaign performance, analyze data, and provide actionable insights and recommendations for improvement.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Collaborate with designers, content creators, and other marketing team members to ensure cohesive campaign execution.
- Manage the digital marketing budget and allocate resources effectively.
- Conduct A/B testing to optimize landing pages, ad copy, and email subject lines.
- Identify new opportunities for digital growth and innovation.
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
- Minimum of 4-6 years of experience in digital marketing, with a proven track record of success.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, etc.
- Strong analytical and problem-solving skills, with the ability to interpret complex data.
- Excellent written and verbal communication skills.
- Experience in managing paid advertising campaigns across platforms like Google, Facebook, Instagram, and LinkedIn.
- Ability to work independently and collaboratively in a remote setting.
- Certifications in Google Ads, Google Analytics, or other digital marketing platforms are highly desirable.
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8
Digital Marketing Strategist
208001 Kanpur, Uttar Pradesh
₹85000 Annually
WhatJobs
Posted 3 days ago
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Job Description
Our client is seeking a creative and data-driven Digital Marketing Strategist to join their fully remote marketing team. This role is instrumental in developing and executing innovative digital marketing campaigns to enhance brand visibility and drive customer acquisition. You will be responsible for managing all aspects of our online presence, including SEO, SEM, social media, email marketing, and content strategy. The ideal candidate will have a deep understanding of digital marketing best practices, a passion for staying ahead of digital trends, and the ability to translate business objectives into measurable online results.
Responsibilities Include:
This remote position requires a highly organized and self-motivated individual. A Bachelor's degree in Marketing, Communications, or a related field is preferred, along with at least 4 years of experience in digital marketing. Proven success in managing and optimizing online advertising campaigns and strong knowledge of SEO/SEM best practices are essential. Excellent analytical, communication, and project management skills are required. You will be working with a distributed team, so strong collaboration and communication skills are paramount. The focus of this role, though remote, is on supporting the market in and around Kanpur, Uttar Pradesh, IN .
Responsibilities Include:
- Develop and implement comprehensive digital marketing strategies aligned with overall business goals.
- Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Oversee search engine optimization (SEO) efforts to improve organic search rankings.
- Develop and execute social media marketing strategies to increase engagement and brand awareness.
- Create and manage email marketing campaigns, including segmentation, content creation, and performance tracking.
- Develop a content marketing strategy, overseeing the creation and distribution of valuable content.
- Analyze website traffic and campaign performance using tools like Google Analytics, and provide regular reports with actionable insights.
- Stay up-to-date with the latest digital marketing trends, tools, and technologies.
- Collaborate with the design and content teams to ensure brand consistency across all digital channels.
- Manage the digital marketing budget effectively.
- Identify new opportunities for digital growth and innovation.
This remote position requires a highly organized and self-motivated individual. A Bachelor's degree in Marketing, Communications, or a related field is preferred, along with at least 4 years of experience in digital marketing. Proven success in managing and optimizing online advertising campaigns and strong knowledge of SEO/SEM best practices are essential. Excellent analytical, communication, and project management skills are required. You will be working with a distributed team, so strong collaboration and communication skills are paramount. The focus of this role, though remote, is on supporting the market in and around Kanpur, Uttar Pradesh, IN .
This advertiser has chosen not to accept applicants from your region.
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